{"id":19483,"date":"2019-10-07T10:26:10","date_gmt":"2019-10-07T16:26:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=19483"},"modified":"2019-10-07T10:26:12","modified_gmt":"2019-10-07T16:26:12","slug":"can-user-reviews-really-help-hurt-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","title":{"rendered":"K\u00f6nnen Nutzerbewertungen Ihrem Online-Gesch\u00e4ft wirklich helfen\/schaden?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Mit dem Aufschwung der Online-Unternehmen haben die Bedeutung und die Beliebtheit von Nutzerbewertungen rapide zugenommen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Online-Bewertungen helfen potenziellen Kunden und Verbrauchern bei der Entscheidung, ob sich Ihr Online-Gesch\u00e4ft lohnt oder nicht. Und im Laufe der Zeit hat sich gezeigt, dass Bewertungen f\u00fcr Ihr Unternehmen unverzichtbar sind. Wenn Sie ein Online-Gesch\u00e4ft haben, BRAUCHEN Sie Bewertungen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aber wie viel Gewicht haben sie WIRKLICH? K\u00f6nnen sie buchst\u00e4blich \u00fcber Ihr Unternehmen entscheiden oder nicht? In diesem Beitrag werden wir untersuchen, wie Nutzerbewertungen Ihrem Online-Gesch\u00e4ft helfen oder schaden k\u00f6nnen.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Nutzerbewertungen: Das Gute<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt eine Reihe positiver Aspekte, die mit Nutzerbewertungen f\u00fcr Ihre Website oder Ihr Online-Gesch\u00e4ft einhergehen, insbesondere wenn sie positiv sind.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Erh\u00f6hte Aufmerksamkeit<\/strong> - Eines der gr\u00f6\u00dften Vorteile von Bewertungen ist, dass sie die Aufmerksamkeit auf Ihre Mitgliedsorganisation oder Ihr Online-Gesch\u00e4ft erh\u00f6hen k\u00f6nnen. <\/li><li><strong>Potenzial, mehr Geld zu verdienen<\/strong> - Durch die erh\u00f6hte Sichtbarkeit Ihres Online-Gesch\u00e4fts steigen auch Ihre Chancen, mehr Mitgliedschaften zu verkaufen und mehr Geld zu verdienen.<\/li><li><strong>Mehr Vertrauen\/Glaubw\u00fcrdigkeit<\/strong> \u2013 Haben Sie schon einmal dar\u00fcber nachgedacht, ein Produkt zu kaufen, und dabei festgestellt, dass es noch keine Bewertungen gab? Wahrscheinlich werden Sie dem Produkt dann weniger vertrauen oder annehmen, dass es von minderer Qualit\u00e4t ist. Bewertungen, insbesondere positive, zeigen den Menschen, dass Ihr Unternehmen ein echtes Unternehmen ist, dessen Produkte und Dienstleistungen vertrauensw\u00fcrdig sind. Das wird die Menschen auch dazu ermutigen, Ihr Produkt auszuprobieren.<\/li><li><strong>Marketing-Schub<\/strong> \u2013 Ein weiterer gro\u00dfer Vorteil positiver Nutzerbewertungen ist, dass sie die Marketingstrategie Ihres Mitgliederunternehmens erg\u00e4nzen k\u00f6nnen. Sie k\u00f6nnen diese Bewertungen nutzen, um f\u00fcr Ihr Unternehmen zu werben und anderen potenziellen Kunden zu zeigen, dass ihr hervorragende Arbeit leistet.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Nutzerbewertungen: Das Schlechte<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genau wie bei positiven Bewertungen haben auch negative Bewertungen viele Konsequenzen. Diese Folgen k\u00f6nnen jedoch genauso sch\u00e4dlich sein, wenn Sie \u00fcberhaupt keine Nutzerbewertungen haben.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Verlust der Glaubw\u00fcrdigkeit<\/strong> - Ohne Bewertungen oder mit negativen Nutzerbewertungen kann der Ruf Ihres Unternehmens schnell in Gefahr geraten und Menschen dazu bringen, Ihnen nicht zu vertrauen.<\/li><li><strong>Sie schrecken Kunden ab<\/strong> \u2013 Schlechte Kundenbewertungen hinterlassen bei der \u00d6ffentlichkeit einen schlechten Eindruck und werden den Erfolg Ihres Mitgliederprogramms schnell beeintr\u00e4chtigen. Diese unzufriedenen Kunden k\u00f6nnen die Diskussion \u00fcber Ihr Unternehmen dominieren und viele Menschen davon abhalten, sich anzumelden.<\/li><li><strong>Einnahmeverluste<\/strong> - Keine oder schlechte Bewertungen bedeuten, dass die Menschen mit Ihrem Produkt, Ihrer Dienstleistung oder Ihrer Mitgliedschaft nicht zufrieden sind. Daher werden sie nicht darauf warten, dass Sie sich verbessern.<\/li><li><strong>Negative Aufmerksamkeit<\/strong> - Nicht jede Aufmerksamkeit ist eine gute Aufmerksamkeit. Manchmal k\u00f6nnen zahlreiche schlechte Bewertungen die Menschen wachsamer machen, so dass sie sicher sein k\u00f6nnen, niemals mit Ihrem Unternehmen zu arbeiten. In der Welt der sozialen Medien spricht sich das schnell herum, und die Menschen k\u00f6nnen schnell beeinflusst werden.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Abschlie\u00dfende \u00dcberlegungen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Folgen positiver oder negativer Bewertungen k\u00f6nnen sich zwar in gewisser Weise \u00e4hneln, liegen jedoch auf unterschiedlichen Ebenen. Dank des Internets k\u00f6nnen diese Bewertungen einen enormen Einfluss auf Ihr Unternehmen haben und sind ein weiteres Mittel, mit dem Sie Ihr Online-Gesch\u00e4ft bewerben k\u00f6nnen. Untersch\u00e4tzen Sie also nicht die Bedeutung von Bewertungen und ermutigen Sie Ihre Kunden, Bewertungen f\u00fcr Ihr Unternehmen abzugeben! Sie k\u00f6nnen Ihr Unternehmen in ein gutes Licht r\u00fccken und bieten Ihnen die M\u00f6glichkeit, von Ihren Kunden zu erfahren, was Sie verbessern k\u00f6nnen oder wo die St\u00e4rken Ihres Unternehmens liegen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hat Ihr Unternehmen Online-Bewertungen? Was halten Sie von Unternehmen, die negative Bewertungen oder keine Bewertungen haben?<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Weitere Lekt\u00fcre <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/de\/how-to-get-reviews-for-your-membership-site\/\"><em>Wie Sie Bewertungen f\u00fcr Ihre Mitgliederseite erhalten<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/de\/ways-to-handle-positive-and-negative-feedback-about-your-membership-site\/\">5 Wege zum Umgang mit positivem und negativem Feedback \u00fcber Ihre Mitgliederseite<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/memberpress.com\/de\/social-media-listening-ears-on\/\">Social Media Listening: Ohren auf!<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n\nWenn Ihnen dieser Beitrag gefallen hat, dann folgen Sie uns bitte auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen MemberPress auch finden auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;und&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>With the rise of online businesses, the significance and popularity of user reviews have increased rapidly. Online reviews help potential customers and consumers decide whether or not your online business is worth pursuing. And as time has gone on, reviews have proven to be integral to your business. If you have an online business, you [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":19506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94,362],"tags":[462,322,584],"class_list":["post-19483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-marketing","category-social-media","tag-membership-business","tag-online-business","tag-user-reviews","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"online business,user reviews,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Can User Reviews Really Help\/Hurt Your Online Business?\" \/>\n\t\t<meta property=\"og:description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-10-07T16:26:10+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2019-10-07T16:26:12+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Can User Reviews Really Help\/Hurt Your Online Business?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#blogposting\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"headline\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jessica\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/User-Reviews@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2019-10-07T10:26:10-04:00\",\"dateModified\":\"2019-10-07T10:26:12-04:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\"},\"articleSection\":\"Advice, Business, Marketing, Social Media, membership business, online business, user reviews\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#listItem\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#listItem\",\"position\":4,\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jessica\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jessica\\\/\",\"name\":\"Jessica Starks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1790651466\",\"width\":96,\"height\":96,\"caption\":\"Jessica Starks\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/\",\"name\":\"Can User Reviews Really Help\\\/Hurt Your Online Business?\",\"description\":\"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jessica\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/jessica\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/User-Reviews@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/can-user-reviews-really-help-hurt-your-online-business\\\/#mainImage\"},\"datePublished\":\"2019-10-07T10:26:10-04:00\",\"dateModified\":\"2019-10-07T10:26:12-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Can User Reviews Really Help\/Hurt Your Online Business?<\/title>\n\n","aioseo_head_json":{"title":"K\u00f6nnen Nutzerbewertungen Ihrem Online-Gesch\u00e4ft wirklich helfen\/schaden?","description":"Aber wie viel Gewicht haben Nutzerbewertungen WIRKLICH? In diesem Beitrag werden wir untersuchen, wie Nutzerbewertungen Ihrem Online-Gesch\u00e4ft helfen oder schaden k\u00f6nnen.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","robots":"max-image-preview:large","keywords":"online business,user reviews,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#blogposting","name":"Can User Reviews Really Help\/Hurt Your Online Business?","headline":"Can User Reviews Really Help\/Hurt Your Online Business?","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jessica\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","width":1480,"height":987},"datePublished":"2019-10-07T10:26:10-04:00","dateModified":"2019-10-07T10:26:12-04:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage"},"articleSection":"Advice, Business, Marketing, Social Media, membership business, online business, user reviews"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#listItem","name":"Can User Reviews Really Help\/Hurt Your Online Business?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#listItem","position":4,"name":"Can User Reviews Really Help\/Hurt Your Online Business?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/jessica\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/jessica\/","name":"Jessica Starks","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1790651466","width":96,"height":96,"caption":"Jessica Starks"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","name":"Can User Reviews Really Help\/Hurt Your Online Business?","description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jessica\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/jessica\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/#mainImage"},"datePublished":"2019-10-07T10:26:10-04:00","dateModified":"2019-10-07T10:26:12-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"Can User Reviews Really Help\/Hurt Your Online Business?","og:description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","og:url":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-10-07T16:26:10+00:00","article:modified_time":"2019-10-07T16:26:12+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Can User Reviews Really Help\/Hurt Your Online Business?","twitter:description":"But how much weight do user reviews REALLY carry? In this post, we will explore the ways user reviews can help or hurt your online business.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/User-Reviews@2x.png"},"aioseo_meta_data":{"post_id":"19483","title":"K\u00f6nnen Nutzerbewertungen Ihrem Online-Gesch\u00e4ft wirklich helfen\/schaden?","description":"Aber wie viel Gewicht haben Nutzerbewertungen WIRKLICH? In diesem Beitrag werden wir untersuchen, wie Nutzerbewertungen Ihrem Online-Gesch\u00e4ft helfen oder schaden k\u00f6nnen.","keywords":[{"label":"online business","value":"online business"},{"label":"user reviews","value":"user reviews"},{"label":"membership business","value":"membership business"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:46:36","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-09-28 18:46:17","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tCan User Reviews Really Help\/Hurt Your Online Business?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de\/"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/social-media\/"},{"label":"Can User Reviews Really Help\/Hurt Your Online Business?","link":"https:\/\/memberpress.com\/de\/blog\/can-user-reviews-really-help-hurt-your-online-business\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19483"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/19506"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}