{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/","title":{"rendered":"Was ist lokales SEO und warum brauchen Sie es?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Suchmaschinen-Optimierung (SEO) (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/what-is-seo\/\" target=\"_blank\">Suchmaschinen-Optimierung (SEO)<\/a> is often thought of in terms of increasing your site\u2019s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it\u2019s wiser to appeal to potential customers who are physically close by.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9db2256d6a2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9db2256d6a2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >Was ist lokales SEO und warum brauchen Sie es?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >Wie k\u00f6nnen Sie mit lokaler SEO beginnen?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. Beanspruchen Sie Ihr Google My Business-Profil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. Schreiben Sie einen Blog mit Themen von lokalem Interesse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, you can implement a strategy known as \u2018local SEO\u2019 to let search engines know that your location is important, and it should play a role in your site\u2019s ranking. With a few simple tweaks, you can get your business\u2019 name in front of customers in your area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll explain what local SEO is and why it\u2019s a smart move for small business owners and others with location-specific websites. Then we\u2019ll share a few tips for implementing it. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>Was ist lokales SEO und warum brauchen Sie es?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lokale Suchmaschinenoptimierung bezieht sich auf den Prozess der Optimierung Ihrer Inhalte, damit diese in standortspezifischen Suchanfragen erscheinen. Wenn Sie beispielsweise eine Fr\u00fchst\u00fcckspension in Denver, Colorado, betreiben, sollten Sie einige Strategien anwenden, um die Wahrscheinlichkeit zu erh\u00f6hen, dass Ihre Website bei Suchanfragen wie \u201cDenver lodging\u201d oder \u201cbed and breakfast Denver\u201d angezeigt wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/de\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"kleine Unternehmen (\u00f6ffnet in einer neuen Registerkarte)\">kleine Unternehmen<\/a> brauchen einen Vorsprung, um in den Suchergebnissen zu erscheinen. Au\u00dferdem zeigen Statistiken, dass die Optimierung f\u00fcr standortbezogene Suchvorg\u00e4nge viele wichtige Vorteile mit sich bringt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst einmal die Suche mit den Begriffen \u201cin meiner N\u00e4he\u201d oder \u201cin der N\u00e4he\u201d.\u201d <a rel=\"noreferrer noopener\" aria-label=\"um 900 Prozent erh\u00f6ht (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">um 900 Prozent gestiegen<\/a> zwischen 2013 und 2017, und die Zahlen sind seither weiter angestiegen. 84 Prozent der ortsbezogenen Suchenden sind auf der Suche nach Lebensmitteln oder Restaurants, w\u00e4hrend 56 Prozent \u201cin meiner N\u00e4he\u201d suchen, um Unterhaltung zu finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 Prozent der Kunden (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 Prozent der Kunden<\/a> die eine lokale Suche durchf\u00fchren, besuchen ein Gesch\u00e4ft im Umkreis von f\u00fcnf Meilen um ihren Standort. Daher kann eine Investition in lokale Suchmaschinenoptimierung Ihre Online-Sichtbarkeit und die Zahl der Besucher, die Ihr Gesch\u00e4ft betreten, erheblich steigern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>Wie k\u00f6nnen Sie mit lokaler SEO beginnen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If the numbers above have convinced you that local SEO is a must for your business, then you\u2019re in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So wie Sie Ihre Website bereits mit popul\u00e4ren Suchbegriffen aus Ihrer Branche optimieren, k\u00f6nnen Sie auch einige spezifische W\u00f6rter und Ausdr\u00fccke einbauen, um die Crawler der Suchmaschinen auf Ihren Standort aufmerksam zu machen. Beliebte Beispiele sind Ihre Gesch\u00e4ftsart in Verbindung mit \u201cin meiner N\u00e4he\u201d oder dem Namen Ihrer Stadt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you\u2019re trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city\u2019s name is probably the smarter route.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \u201cnear me\u201d keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"Die SEMRush Homepage.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So erhalten Sie einen \u00dcberblick \u00fcber das Suchvolumen des von Ihnen gew\u00e4hlten Suchbegriffs sowie \u00fcber Alternativen, die Sie eventuell in Betracht ziehen sollten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. Ihr Anspruch <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (\u00f6ffnet in einer neuen Registerkarte)\">Google My Business<\/a> Profil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (\u00f6ffnet in einer neuen Registerkarte)\">Google My Business<\/a> ist eine Plattform, die es Gesch\u00e4ftsinhabern erm\u00f6glicht, potenziellen Kunden in Google Maps und auf den Suchmaschinenergebnisseiten (SERPs) wichtige Details mitzuteilen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Ein Beispiel f\u00fcr ein Google My Business-Profil f\u00fcr ein lokales Caf\u00e9 auf einer Google SERP.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally \u2018claim\u2019 yours in order to modify it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gehen Sie dazu auf die Startseite von Google My Business und klicken Sie auf die Schaltfl\u00e4che <em>Jetzt verwalten<\/em> Taste:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"Die Startseite von Google My Business.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Then, enter your business\u2019 name and select it from the resulting drop-down menu. If you don\u2019t see your company listed, you can click on <em>Ihr Unternehmen bei Google eintragen<\/em> und befolgen Sie die angegebenen Anweisungen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finden oder Hinzuf\u00fcgen eines neuen Unternehmens zu Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve found or added your business, you\u2019ll need to click on <em>Jetzt verwalten<\/em> wieder:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Auswahl Ihres Unternehmens aus den vorgeschlagenen Ergebnissen von Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In order to verify that you are, in fact, the owner of the business you\u2019re trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Die \u00dcberpr\u00fcfungsoptionen von Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After you receive and enter your code, you\u2019ll be able to edit your profile. Consider adding photos and reviews in addition to your business\u2019 information, in order to attract more searchers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. Schreiben Sie einen Blog mit Themen von lokalem Interesse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing is a tried-and-true method for improving your website\u2019s traffic. If you\u2019re hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business\u2019 blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Praxis kann nicht nur <a rel=\"noreferrer noopener\" aria-label=\"mehr Besucher auf Ihre Website bringen (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">mehr Besucher auf Ihre Website bringen<\/a>, but it also shows that you\u2019re engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"basierend auf ihren Werten (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">auf der Grundlage ihrer Werte<\/a>Wenn Sie also Ihre Verbundenheit mit dem lokalen Umfeld demonstrieren, kann dies sogar den Absatz steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"Aushangplan (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">Buchungsplan<\/a>Die Ver\u00f6ffentlichung von Inhalten, die f\u00fcr Ihr Publikum relevant sind, und die Beachtung von Details wie Grammatik und Rechtschreibung tragen wesentlich zur Verfeinerung Ihrer Content-Marketing-Strategie bei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kleine Unternehmen haben es schwer, wenn es darum geht, mit gro\u00dfen Ketten zu konkurrieren. Mit der richtigen Strategie k\u00f6nnen Sie jedoch Ihre lokale Sichtbarkeit steigern und so den Umsatz ankurbeln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag haben wir drei Tipps zur Verbesserung Ihrer lokalen SEO gegeben:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter.<\/li><li>Beanspruchen Sie Ihr <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (\u00f6ffnet in einer neuen Registerkarte)\">Google My Business<\/a> Profil.<\/li><li>Schreiben Sie einen Blog mit Themen von lokalem Interesse.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu lokaler Suchmaschinenoptimierung oder deren Umsetzung? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site\u2019s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it\u2019s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as \u2018local SEO\u2019 to let search engines know that your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">Search Engine Optimization (SEO)<\/a> is often thought of in terms of increasing your site's visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it's wiser to appeal to potential customers who are physically close by.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Fortunately, you can implement a strategy known as 'local SEO' to let search engines know that your location is important, and it should play a role in your site's ranking. With a few simple tweaks, you can get your business' name in front of customers in your area.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this post, we'll explain what local SEO is and why it's a smart move for small business owners and others with location-specific websites. Then we'll share a few tips for implementing it. Let's get started!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What Is Local SEO and Why Do You Need It?<\/h2>","content":"Was ist lokales SEO und warum brauchen Sie es?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\".<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Local SEO refers to the process of optimizing your content to appear in location-specific searches. For instance, if you run a bed and breakfast in Denver, Colorado, you may want to implement some strategies to increase the likelihood that your site will appear in searches like \"Denver lodging\" or \"bed and breakfast Denver\".<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you're already using SEO best practices to increase your rankings, this may seem like overkill. However, in order to compete with huge name brands such as Amazon and Walmart, <a href=\"https:\/\/memberpress.com\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"small businesses (opens in a new tab)\">small businesses<\/a> need a leg up in order to appear in search results. Also, statistics show that there are many key benefits to optimizing for location-based searches. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For starters, searches containing the terms \"near me\" or \"close by\" <a rel=\"noreferrer noopener\" aria-label=\"increased by 900 percent (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">increased by 900 percent<\/a> between 2013 and 2017, and the numbers have continued to go up since then. 84 percent of location-related searchers are looking for food or restaurants, while 56 percent use \"near me\" searches to find entertainment.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 percent of customers (opens in a new tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 percent of customers<\/a> who conduct local searches visit a store within five miles of their location. With all of this said, investing in local SEO can significantly increase your online visibility, as well as the number of people who walk through your doors.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Get Started With Local SEO?<\/h2>","content":"Wie k\u00f6nnen Sie mit lokaler SEO beginnen?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If the numbers above have convinced you that local SEO is a must for your business, then you're in luck. Here are three key tips for giving your website a boost in local search rankings, none of which are difficult to implement.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Optimize for Location-Based Keywords<\/h3>","content":"1. Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Just as you may already optimize your site using popular search terms related to your industry, you can incorporate some specific words and phrases to tip search engine crawlers off to your location. Popular examples include your business type paired with \"near me\", as well as with the name of your city.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are a few ways to narrow down which keywords are best suited to your site. First, consider your audience. If you're trying to appeal to out-of-towners (like in our bed and breakfast example earlier), using your city's name is probably the smarter route.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, restaurants, clothing stores, and other small businesses that are likely to be of interest to people who are already in their general vicinity may fare better using \"near me\" keywords to optimize their content. For more guidance, you may want to consider a keyword planning tool such as SEMRush:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush homepage.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This will give you an idea of the search volume of your chosen keyword, as well as any alternatives you may want to consider.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Claim Your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> Profile<\/h3>","content":"2. Beanspruchen Sie Ihr Google My Business-Profil","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> is a platform that enables business owners to share key details with potential customers in Google Maps and on Search Engine Results Pages (SERPs):<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"An example of a Google My Business profile for a local cafe on a Google SERP.\" class=\"wp-image-19658\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","data":{"alt":"An example of a Google My Business profile for a local cafe on a Google SERP.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png","align":"center"},"style":{"width":2064,"height":1362,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This is an easy way for searchers to view your hours of operation, contact information, and other key details before they even reach your website. Google automatically creates these profiles, but you have to formally 'claim' yours in order to modify it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To do so, go to the Google My Business home page and click on the <em>Manage Now<\/em> button:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"The Google My Business homepage.\" class=\"wp-image-19659\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","data":{"alt":"The Google My Business homepage.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png","align":"center"},"style":{"width":2780,"height":1574,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Then, enter your business' name and select it from the resulting drop-down menu. If you don't see your company listed, you can click on <em>Add your business to Google<\/em> and follow the instructions provided:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finding or adding a new business to Google.\" class=\"wp-image-19660\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","data":{"alt":"Finding or adding a new business to Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png","align":"center"},"style":{"width":2140,"height":1356,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you've found or added your business, you'll need to click on <em>Manage Now<\/em> again:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Selecting your business from Google's suggested results.\" class=\"wp-image-19661\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","data":{"alt":"Selecting your business from Google's suggested results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png","align":"center"},"style":{"width":1734,"height":964,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In order to verify that you are, in fact, the owner of the business you're trying to claim, Google will ask you to provide a phone number, email address, or physical address where it can send a code:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Google My Business' verification options.\" class=\"wp-image-19662\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","data":{"alt":"Google My Business' verification options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png","align":"center"},"style":{"width":2048,"height":1268,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">After you receive and enter your code, you'll be able to edit your profile. Consider adding photos and reviews in addition to your business' information, in order to attract more searchers.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Write a Blog Featuring Topics of Local Interest<\/h3>","content":"3. Schreiben Sie einen Blog mit Themen von lokalem Interesse","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Content marketing is a tried-and-true method for improving your website's traffic. If you're hoping to draw in locals specifically, you might want to cover topics of interest to those in your immediate area.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, you could write recaps of local festivals or events. Restaurant reviews, interviews with local business owners, and subjects related to local news are also all viable topics for your business' blog.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This practice may not only <a rel=\"noreferrer noopener\" aria-label=\"bring more visitors to your site (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">bring more visitors to your site<\/a>, but it also shows that you're engaged and invested in your community. Customers often make shopping decisions <a rel=\"noreferrer noopener\" aria-label=\"based on their values (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">based on their values<\/a>, so demonstrating your alignment with the local environment could even boost sales.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There's a lot that goes into launching a blog. However, keeping a consistent <a rel=\"noreferrer noopener\" aria-label=\"posting schedule (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">posting schedule<\/a>, publishing content that is relevant to your audience, and paying attention to details such as grammar and spelling go a long way towards refining your content marketing strategy.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Small businesses have the odds stacked against them when it comes to competing with big box companies. However, with the right strategy, you can increase your local visibility to drive sales.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this post, we shared three tips for improving your local SEO:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this post, we shared three tips for improving your local SEO:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Optimize for location-based keywords.<\/li><li>Claim your <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (opens in a new tab)\">Google My Business<\/a> profile.<\/li><li>Write a blog featuring topics of local interest.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter.<\/li><li>Beanspruchen Sie Ihr <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (\u00f6ffnet in einer neuen Registerkarte)\">Google My Business<\/a> Profil.<\/li><li>Schreiben Sie einen Blog mit Themen von lokalem Interesse.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about local SEO or how to implement it? Let us know in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19655"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/19718"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}