{"id":19655,"date":"2019-10-28T08:38:12","date_gmt":"2019-10-28T14:38:12","guid":{"rendered":"https:\/\/memberpress.com\/?p=19655"},"modified":"2020-05-29T16:15:52","modified_gmt":"2020-05-29T22:15:52","slug":"what-is-local-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/","title":{"rendered":"Was ist lokales SEO und warum brauchen Sie es?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Suchmaschinen-Optimierung (SEO) (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/what-is-seo\/\" target=\"_blank\">Suchmaschinen-Optimierung (SEO)<\/a> Wird oft im Zusammenhang mit der Steigerung der Sichtbarkeit Ihrer Website im gesamten Internet gesehen. Insbesondere f\u00fcr kleine station\u00e4re Gesch\u00e4fte ist es jedoch manchmal sinnvoller, potenzielle Kunden anzusprechen, die sich in unmittelbarer N\u00e4he befinden.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac1dff23de7d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac1dff23de7d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#What_Is_Local_SEO_and_Why_Do_You_Need_It\" >Was ist lokales SEO und warum brauchen Sie es?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#How_Can_You_Get_Started_With_Local_SEO\" >Wie k\u00f6nnen Sie mit lokaler SEO beginnen?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#1_Optimize_for_Location-Based_Keywords\" >1. Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#2_Claim_Your_Google_My_Business_Profile\" >2. Beanspruchen Sie Ihr Google My Business-Profil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#3_Write_a_Blog_Featuring_Topics_of_Local_Interest\" >3. Schreiben Sie einen Blog mit Themen von lokalem Interesse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Gl\u00fccklicherweise k\u00f6nnen Sie eine Strategie namens \u2018lokales SEO\u2019 umsetzen, um Suchmaschinen zu signalisieren, dass Ihr Standort wichtig ist und bei der Platzierung Ihrer Website eine Rolle spielen sollte. Mit ein paar einfachen Anpassungen k\u00f6nnen Sie den Namen Ihres Unternehmens bei Kunden in Ihrer Umgebung bekannt machen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag erkl\u00e4ren wir, was lokale Suchmaschinenoptimierung (SEO) ist und warum sie f\u00fcr Inhaber kleiner Unternehmen und andere Betreiber standortbezogener Websites eine kluge Entscheidung ist. Anschlie\u00dfend geben wir Ihnen einige Tipps zur Umsetzung. Los geht\u2019s!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Local_SEO_and_Why_Do_You_Need_It\"><\/span>Was ist lokales SEO und warum brauchen Sie es?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lokale Suchmaschinenoptimierung bezieht sich auf den Prozess der Optimierung Ihrer Inhalte, damit diese in standortspezifischen Suchanfragen erscheinen. Wenn Sie beispielsweise eine Fr\u00fchst\u00fcckspension in Denver, Colorado, betreiben, sollten Sie einige Strategien anwenden, um die Wahrscheinlichkeit zu erh\u00f6hen, dass Ihre Website bei Suchanfragen wie \"Denver lodging\" oder \"bed and breakfast Denver\" angezeigt wird.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie bereits bew\u00e4hrte SEO-Methoden anwenden, um Ihre Platzierungen zu verbessern, mag dies \u00fcbertrieben erscheinen. Um jedoch mit gro\u00dfen Marken wie Amazon und Walmart mithalten zu k\u00f6nnen, <a href=\"https:\/\/memberpress.com\/de\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"kleine Unternehmen (\u00f6ffnet in einer neuen Registerkarte)\">kleine Unternehmen<\/a> brauchen einen Vorsprung, um in den Suchergebnissen zu erscheinen. Au\u00dferdem zeigen Statistiken, dass die Optimierung f\u00fcr standortbezogene Suchvorg\u00e4nge viele wichtige Vorteile mit sich bringt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zun\u00e4chst einmal die Suche mit den Begriffen \"in meiner N\u00e4he\" oder \"in der N\u00e4he\". <a rel=\"noreferrer noopener\" aria-label=\"um 900 Prozent erh\u00f6ht (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-leverage-near-me-searches\" target=\"_blank\">um 900 Prozent gestiegen<\/a> zwischen 2013 und 2017, und die Zahlen sind seither weiter angestiegen. 84 Prozent der ortsbezogenen Suchenden sind auf der Suche nach Lebensmitteln oder Restaurants, w\u00e4hrend 56 Prozent \"in meiner N\u00e4he\" suchen, um Unterhaltung zu finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, <a rel=\"noreferrer noopener\" aria-label=\"72 Prozent der Kunden (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/10\/06\/smx-east\" target=\"_blank\">72 Prozent der Kunden<\/a> die eine lokale Suche durchf\u00fchren, besuchen ein Gesch\u00e4ft im Umkreis von f\u00fcnf Meilen um ihren Standort. Daher kann eine Investition in lokale Suchmaschinenoptimierung Ihre Online-Sichtbarkeit und die Zahl der Besucher, die Ihr Gesch\u00e4ft betreten, erheblich steigern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Get_Started_With_Local_SEO\"><\/span>Wie k\u00f6nnen Sie mit lokaler SEO beginnen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn die oben genannten Zahlen Sie davon \u00fcberzeugt haben, dass lokale Suchmaschinenoptimierung (SEO) f\u00fcr Ihr Unternehmen unverzichtbar ist, dann haben Sie Gl\u00fcck. Hier sind drei wichtige Tipps, mit denen Sie die Platzierung Ihrer Website in den lokalen Suchergebnissen verbessern k\u00f6nnen \u2013 und keiner davon ist schwer umzusetzen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Optimize_for_Location-Based_Keywords\"><\/span>1. Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So wie Sie Ihre Website bereits mit popul\u00e4ren Suchbegriffen aus Ihrer Branche optimieren, k\u00f6nnen Sie auch einige spezifische W\u00f6rter und Ausdr\u00fccke einbauen, um die Crawler der Suchmaschinen auf Ihren Standort aufmerksam zu machen. Beliebte Beispiele sind Ihre Gesch\u00e4ftsart in Verbindung mit \"in meiner N\u00e4he\" oder dem Namen Ihrer Stadt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt verschiedene M\u00f6glichkeiten, um herauszufinden, welche Suchbegriffe f\u00fcr Ihre Website am besten geeignet sind. Ber\u00fccksichtigen Sie zun\u00e4chst Ihre Zielgruppe. Wenn Sie Besucher von au\u00dferhalb ansprechen m\u00f6chten (wie in unserem Beispiel mit dem Bed &amp; Breakfast weiter oben), ist es wahrscheinlich sinnvoller, den Namen Ihrer Stadt zu verwenden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Restaurants, Bekleidungsgesch\u00e4fte und andere kleine Unternehmen, die f\u00fcr Personen von Interesse sein d\u00fcrften, die sich bereits in ihrer unmittelbaren Umgebung befinden, k\u00f6nnten jedoch bessere Ergebnisse erzielen, wenn sie ihre Inhalte mit \u201cin meiner N\u00e4he\u201d-Schl\u00fcsselw\u00f6rtern optimieren. F\u00fcr weitere Hilfestellung empfiehlt sich der Einsatz eines Tools zur Schl\u00fcsselwortplanung wie beispielsweise SEMRush:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"Die SEMRush Homepage.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So erhalten Sie einen \u00dcberblick \u00fcber das Suchvolumen des von Ihnen gew\u00e4hlten Suchbegriffs sowie \u00fcber Alternativen, die Sie eventuell in Betracht ziehen sollten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Claim_Your_Google_My_Business_Profile\"><\/span>2. Ihr Anspruch <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (\u00f6ffnet in einer neuen Registerkarte)\">Google My Business<\/a> Profil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (\u00f6ffnet in einer neuen Registerkarte)\">Google My Business<\/a> ist eine Plattform, die es Gesch\u00e4ftsinhabern erm\u00f6glicht, potenziellen Kunden in Google Maps und auf den Suchmaschinenergebnisseiten (SERPs) wichtige Details mitzuteilen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"676\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png\" alt=\"Ein Beispiel f\u00fcr ein Google My Business-Profil f\u00fcr ein lokales Caf\u00e9 auf einer Google SERP.\" class=\"wp-image-19658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1024x676.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-300x198.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-768x507.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1536x1014.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-2048x1351.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-840x554.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1037x684.png 1037w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1561x1030.png 1561w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-700x462.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-156x103.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-example-1080x713.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Auf diese Weise k\u00f6nnen Suchende ganz einfach Ihre \u00d6ffnungszeiten, Kontaktdaten und andere wichtige Informationen einsehen, noch bevor sie Ihre Website aufrufen. Google erstellt diese Profile automatisch, doch Sie m\u00fcssen Ihr Profil offiziell \u2018beanspruchen\u2019, um es bearbeiten zu k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gehen Sie dazu auf die Startseite von Google My Business und klicken Sie auf die Schaltfl\u00e4che <em>Jetzt verwalten<\/em> Taste:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png\" alt=\"Die Startseite von Google My Business.\" class=\"wp-image-19659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1024x580.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-768x435.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1536x870.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-2048x1160.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-840x476.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1208x684.png 1208w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1819x1030.png 1819w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-business-homepage-1080x611.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Geben Sie anschlie\u00dfend den Namen Ihres Unternehmens ein und w\u00e4hlen Sie ihn aus dem daraufhin angezeigten Dropdown-Men\u00fc aus. Falls Ihr Unternehmen nicht aufgef\u00fchrt ist, k\u00f6nnen Sie auf <em>Ihr Unternehmen bei Google eintragen<\/em> und befolgen Sie die angegebenen Anweisungen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png\" alt=\"Finden oder Hinzuf\u00fcgen eines neuen Unternehmens zu Google.\" class=\"wp-image-19660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1536x973.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-2048x1298.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1626x1030.png 1626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/search-google-business-1080x684.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie Ihr Unternehmen gefunden oder hinzugef\u00fcgt haben, m\u00fcssen Sie auf <em>Jetzt verwalten<\/em> wieder:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png\" alt=\"Auswahl Ihres Unternehmens aus den vorgeschlagenen Ergebnissen von Google.\" class=\"wp-image-19661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1024x569.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now-1080x600.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-manage-now.png 1734w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Um zu \u00fcberpr\u00fcfen, ob Sie tats\u00e4chlich der Inhaber des Unternehmens sind, das Sie beanspruchen m\u00f6chten, bittet Google Sie, eine Telefonnummer, E-Mail-Adresse oder Postanschrift anzugeben, an die ein Code gesendet werden kann:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png\" alt=\"Die \u00dcberpr\u00fcfungsoptionen von Google My Business.\" class=\"wp-image-19662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1024x634.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-768x476.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1536x951.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-840x520.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1105x684.png 1105w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1664x1030.png 1664w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-700x433.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options-1080x669.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/gmb-verification-options.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie Ihren Code erhalten und eingegeben haben, k\u00f6nnen Sie Ihr Profil bearbeiten. Erw\u00e4gen Sie, zus\u00e4tzlich zu den Informationen zu Ihrem Unternehmen Fotos und Bewertungen hinzuzuf\u00fcgen, um mehr Suchende anzusprechen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_a_Blog_Featuring_Topics_of_Local_Interest\"><\/span>3. Schreiben Sie einen Blog mit Themen von lokalem Interesse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Content-Marketing ist eine bew\u00e4hrte Methode, um die Besucherzahlen Ihrer Website zu steigern. Wenn Sie gezielt Menschen aus der Umgebung ansprechen m\u00f6chten, sollten Sie Themen behandeln, die f\u00fcr die Menschen in Ihrer unmittelbaren Umgebung von Interesse sind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten zum Beispiel Zusammenfassungen von lokalen Festen oder Veranstaltungen verfassen. Restaurantkritiken, Interviews mit lokalen Gesch\u00e4ftsinhabern und Themen rund um lokale Nachrichten eignen sich ebenfalls hervorragend als Beitr\u00e4ge f\u00fcr den Blog Ihres Unternehmens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Praxis kann nicht nur <a rel=\"noreferrer noopener\" aria-label=\"mehr Besucher auf Ihre Website bringen (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">mehr Besucher auf Ihre Website bringen<\/a>, zeigt aber auch, dass Sie sich in Ihrer Gemeinschaft engagieren und f\u00fcr sie einsetzen. Kunden treffen ihre Kaufentscheidungen oft <a rel=\"noreferrer noopener\" aria-label=\"basierend auf ihren Werten (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#111b081e5464\" target=\"_blank\">auf der Grundlage ihrer Werte<\/a>Wenn Sie also Ihre Verbundenheit mit dem lokalen Umfeld demonstrieren, kann dies sogar den Absatz steigern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Einrichtung eines Blogs ist mit viel Aufwand verbunden. Allerdings ist es wichtig, einen konsistenten <a rel=\"noreferrer noopener\" aria-label=\"Aushangplan (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-schedule-blog-posts-in-your-membership-site-using-gutenberg\/\" target=\"_blank\">Buchungsplan<\/a>Die Ver\u00f6ffentlichung von Inhalten, die f\u00fcr Ihr Publikum relevant sind, und die Beachtung von Details wie Grammatik und Rechtschreibung tragen wesentlich zur Verfeinerung Ihrer Content-Marketing-Strategie bei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kleine Unternehmen haben es schwer, wenn es darum geht, mit gro\u00dfen Ketten zu konkurrieren. Mit der richtigen Strategie k\u00f6nnen Sie jedoch Ihre lokale Sichtbarkeit steigern und so den Umsatz ankurbeln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Beitrag haben wir drei Tipps zur Verbesserung Ihrer lokalen SEO gegeben:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Optimieren Sie f\u00fcr standortbezogene Schl\u00fcsselw\u00f6rter.<\/li><li>Beanspruchen Sie Ihr <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google My Business (\u00f6ffnet in einer neuen Registerkarte)\">Google My Business<\/a> Profil.<\/li><li>Schreiben Sie einen Blog mit Themen von lokalem Interesse.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu lokaler Suchmaschinenoptimierung oder deren Umsetzung? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is often thought of in terms of increasing your site&#8217;s visibility all across the web. However, particularly for small brick-and-mortar businesses, sometimes it&#8217;s wiser to appeal to potential customers who are physically close by. Fortunately, you can implement a strategy known as &#8216;local SEO&#8217; to let search engines know that your [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Helping your small business stand out among the big box companies in search results can be difficult. 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Lokale SEO kann helfen, Ihre Sichtbarkeit zu erh\u00f6hen!","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:51:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:48","updated":"2026-09-28 18:48:26","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat Is Local SEO and Why Do You Need It?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de\/"},{"label":"Business","link":"https:\/\/memberpress.com\/de\/blog\/category\/business\/"},{"label":"What Is Local SEO and Why Do You Need It?","link":"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19655"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/19718"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}