{"id":19666,"date":"2019-10-30T10:00:38","date_gmt":"2019-10-30T16:00:38","guid":{"rendered":"https:\/\/memberpress.com\/?p=19666"},"modified":"2020-05-29T16:14:16","modified_gmt":"2020-05-29T22:14:16","slug":"conduct-seo-audit","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/","title":{"rendered":"So f\u00fchren Sie eine SEO-Pr\u00fcfung Ihrer WordPress-Website durch"},"content":{"rendered":"<p>Es besteht kein Zweifel daran, dass die Optimierung Ihrer Website f\u00fcr Suchmaschinen der Schl\u00fcssel zum Erfolg ist, wenn Sie <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">Verkehr antreiben<\/a>. Doch selbst wenn die Suchmaschinenoptimierung (SEO) Ihrer Website zum Zeitpunkt des Starts in bester Form war, kann sie sich mit der Zeit verschlechtern.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ff1a5215321\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff1a5215321\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#An_Introduction_to_SEO_Auditing_for_WordPress\" >Eine Einf\u00fchrung in SEO Auditing f\u00fcr WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\" >So f\u00fchren Sie ein SEO-Audit f\u00fcr Ihre WordPress-Website durch (in 5 Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#1_Conduct_Keyword_Research_and_Analyze_Your_Content\" >1. Recherchieren Sie Schl\u00fcsselw\u00f6rter und analysieren Sie Ihre Inhalte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#2_Determine_the_Quality_of_Your_Current_Backlinks\" >2. Bestimmen Sie die Qualit\u00e4t Ihrer aktuellen Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#3_Run_Performance_Tests_and_Implement_Speed_Optimization\" >3. Leistungstests durchf\u00fchren und Geschwindigkeitsoptimierungen implementieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\" >4. Bewerten Sie die Reaktionsf\u00e4higkeit Ihrer Website und nehmen Sie die notwendigen Anpassungen vor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#5_Create_a_Schedule_to_Conduct_Future_Audits\" >5. Erstellen Sie einen Zeitplan f\u00fcr die Durchf\u00fchrung zuk\u00fcnftiger Audits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/conduct-seo-audit\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Deshalb ist die regelm\u00e4\u00dfige Durchf\u00fchrung von SEO-Audits so wichtig. Indem Sie den Zustand der Rankings Ihrer Website \u00fcberwachen und verbesserungsbed\u00fcrftige Bereiche aufzeigen, k\u00f6nnen Sie die Sichtbarkeit Ihrer Website auf den Suchmaschinenergebnisseiten (SERPs) erh\u00f6hen.<\/p>\n\n\n\n<p>In diesem Beitrag stellen wir Ihnen das SEO-Auditing vor und erkl\u00e4ren, warum es f\u00fcr Ihre WordPress-Website so wichtig ist. Dann zeigen wir Ihnen, wie Sie Ihr erstes Audit durchf\u00fchren k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_SEO_Auditing_for_WordPress\"><\/span>Eine Einf\u00fchrung in SEO Auditing f\u00fcr WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u2018Unter 'Auditing\" versteht man die systematische Pr\u00fcfung einer Sache, um ihre G\u00fcltigkeit zu bestimmen. Wenn es um Ihre WordPress-Website geht, gibt es viele Arten von Audits, die Sie durchf\u00fchren k\u00f6nnen, einschlie\u00dflich Inhalts-, Sicherheits-, User Experience (UX)-, Leistungs- und SEO-Audits.<\/p>\n\n\n\n<p>Da sich die Online-Landschaft so schnell ver\u00e4ndert, ist es wichtig, Ihre Website in jeder Hinsicht auf dem neuesten Stand zu halten. Audits sind eine sinnvolle Praxis, um den Zustand Ihrer Website zu bewerten, damit Sie Bereiche aufdecken k\u00f6nnen, die auf den neuesten Stand gebracht werden m\u00fcssen.<\/p>\n\n\n\n<p>Ein SEO-Audit kann darin bestehen, verschiedene Schl\u00fcsselaspekte Ihrer Website zu \u00fcberpr\u00fcfen, die ihre Position bei den Suchmaschinen beeinflussen, wie z. B.:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Schl\u00fcsselw\u00f6rter:<\/strong> Begriffe, die sich auf Ihre Website und deren Inhalt beziehen und nach denen die Nutzer wahrscheinlich suchen werden.<\/li><li><strong>Backlinks:<\/strong> Links zu Ihrer Website, intern oder extern.<\/li><li><strong>Leistung:<\/strong> Wie schnell Ihre Website f\u00fcr Besucher l\u00e4dt.<\/li><li><strong>Reaktionsf\u00e4higkeit:<\/strong> Wie gut Ihre Website f\u00fcr die mobile Nutzung optimiert ist.<\/li><\/ul>\n\n\n\n<p>Obwohl diese Elemente entscheidend daf\u00fcr sind, wie Suchmaschinen-Crawler und Nutzer Ihre Website wahrnehmen, bemerken Sie bei Ihren t\u00e4glichen Interaktionen mit dem Dashboard vielleicht gar nicht, dass mit ihnen etwas nicht stimmt. Ein vollst\u00e4ndiges Audit hilft, sie ans Licht zu bringen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Conduct_an_SEO_Audit_on_Your_WordPress_Site_In_5_Steps\"><\/span>So f\u00fchren Sie ein SEO-Audit f\u00fcr Ihre WordPress-Website durch (in 5 Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO-Audits k\u00f6nnen recht zeitaufw\u00e4ndig sein, da sie viel Liebe zum Detail erfordern. Im Folgenden haben wir f\u00fcnf Schritte beschrieben, die f\u00fcr den Prozess von zentraler Bedeutung sind, mit Vorschl\u00e4gen, wie man sie nach M\u00f6glichkeit rationalisieren kann.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research_and_Analyze_Your_Content\"><\/span>1. Recherchieren Sie Schl\u00fcsselw\u00f6rter und analysieren Sie Ihre Inhalte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Optimierung f\u00fcr Schl\u00fcsselw\u00f6rter ist ein Eckpfeiler der Qualit\u00e4ts-SEO. Ein genauer Blick darauf, wie Sie in dieser Hinsicht vorgehen, wird Ihnen bei Ihrer zuk\u00fcnftigen Content-Strategie und m\u00f6glicherweise auch bei Ihren Rankings helfen.<\/p>\n\n\n\n<p>Ermitteln Sie zun\u00e4chst, f\u00fcr welche Begriffe Ihre Website ein Ranking hat. Tools wie <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> kann Ihnen dabei helfen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"Das SEMRush Keyword-Recherche-Tool.\" class=\"wp-image-19657\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-768x394.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1536x788.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-2048x1050.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-331x170.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-840x431.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1216x624.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1832x940.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-700x359.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1080x554.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u00dcberlegen Sie, ob die Schl\u00fcsselw\u00f6rter, die am st\u00e4rksten mit Ihrer Website in Verbindung gebracht werden, diejenigen sind, f\u00fcr die Sie im Ranking erscheinen m\u00f6chten. Wenn nicht, wissen Sie, dass Sie Ihre Content-Strategie k\u00fcnftig anpassen m\u00fcssen, um sie besser auf Ihre Ziele auszurichten.<\/p>\n\n\n\n<p>Wenn Sie schon dabei sind, sollten Sie auch einen Blick auf Ihre leistungsst\u00e4rksten Inhalte werfen. Vergewissern Sie sich, dass Ihre beliebtesten Beitr\u00e4ge vollst\u00e4ndig f\u00fcr ihre Ziel-Keywords sowie f\u00fcr andere On-Page-SEO-Faktoren optimiert sind. Ein Plugin wie <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> kann helfen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"Das Yoast SEO-Plugin.\" class=\"wp-image-19671\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1536x499.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-523x170.png 523w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-840x273.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1216x395.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1832x596.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-700x228.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1080x351.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Die Checklisten weisen auf verbesserungsw\u00fcrdige Bereiche hin, damit Ihre wertvollsten Beitr\u00e4ge auch weiterhin f\u00fcr Besucher auf Ihrer Website sorgen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Determine_the_Quality_of_Your_Current_Backlinks\"><\/span>2. Bestimmen Sie die Qualit\u00e4t Ihrer aktuellen Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Backlinks <a href=\"https:\/\/memberpress.com\/de\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"eine wichtige Rolle spielen (\u00f6ffnet in einer neuen Registerkarte)\">eine wichtige Rolle spielen<\/a> Sie signalisieren den Crawlern der Suchmaschinen die Glaubw\u00fcrdigkeit, Autorit\u00e4t und Relevanz Ihrer Website. Allerdings kommt es bei diesem Teil Ihrer Website mehr auf Qualit\u00e4t als auf Quantit\u00e4t an.<\/p>\n\n\n\n<p>Verwendung von <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Semrush Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMrush<\/a>'s <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>Mit dieser Funktion k\u00f6nnen Sie alle Links zu Ihrer Website durchsuchen, um Links zu finden, die als Spam oder anderweitig minderwertig eingestuft werden k\u00f6nnten:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"Das SEMRush Backlink Audit Tool.\" class=\"wp-image-19672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1536x841.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-2048x1121.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1216x666.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1832x1003.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1080x591.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Sobald Sie diese problematischen Links identifiziert haben, haben Sie zwei M\u00f6glichkeiten. Die beste M\u00f6glichkeit ist, den Eigent\u00fcmer der Website, die auf Sie verlinkt, zu kontaktieren und ihn zu bitten, den unerw\u00fcnschten Backlink zu entfernen.<\/p>\n\n\n\n<p>Wenn dies nicht gelingt, k\u00f6nnen Sie Links von geringer Qualit\u00e4t \u2018disavowieren', so dass Suchmaschinen-Crawler sie bei der Indizierung Ihrer Website ignorieren. Sie k\u00f6nnen dies tun in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (\u00f6ffnet in einer neuen Registerkarte)\">Google Suchkonsole<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"Das Google-Disavow-Links-Tool.\" class=\"wp-image-19673\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1536x592.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-2048x789.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1832x706.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1080x416.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>W\u00e4hlen Sie im Disavow Links Tool einfach Ihre Website aus dem Dropdown-Men\u00fc aus und klicken Sie auf die Schaltfl\u00e4che <em>Disavow-Links<\/em> Schaltfl\u00e4che. Laden Sie dann eine einfache Textdatei mit einer Liste der Links hoch, die Google ignorieren soll.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_Performance_Tests_and_Implement_Speed_Optimization\"><\/span>3. Leistungstests durchf\u00fchren und Geschwindigkeitsoptimierungen implementieren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Auch wenn sie scheinbar nichts miteinander zu tun haben, ist die Leistung ein wichtiger Faktor f\u00fcr die Suchmaschinenoptimierung Ihrer Website. Google <a rel=\"noreferrer noopener\" aria-label=\"Preise f\u00fcr schnell ladende Websites vor langsamen Websites (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">Preise f\u00fcr schnell ladende Websites vor langsamen Websites<\/a>Daher ist es wichtig, dass Sie mit H\u00f6chstgeschwindigkeit laufen. <\/p>\n\n\n\n<p>Es gibt <a rel=\"noreferrer noopener\" aria-label=\"viele Geschwindigkeitstest-Tools (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/check-monitor-performance-membership-site\/\" target=\"_blank\">viele Geschwindigkeitstest-Tools<\/a> die Sie zum Testen der Leistung Ihrer Website in Betracht ziehen k\u00f6nnten. Eine ist <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (\u00f6ffnet in einer neuen Registerkarte)\">Pingdom<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"Das Pingdom-Geschwindigkeitstest-Tool.\" class=\"wp-image-19674\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-768x256.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1536x512.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-2048x682.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-510x170.png 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-840x280.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1216x405.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1832x610.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-700x233.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-156x52.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1080x360.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Der Vorteil dieser Plattform gegen\u00fcber anderen Optionen besteht darin, dass Sie Tests von verschiedenen Standorten aus durchf\u00fchren k\u00f6nnen und so Probleme f\u00fcr Nutzer auf der ganzen Welt und nicht nur in einem bestimmten Gebiet aufdecken k\u00f6nnen. Sobald der Test abgeschlossen ist, gibt Pingdom Vorschl\u00e4ge zur Verbesserung der Geschwindigkeit Ihrer Website:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Pingdom-Geschwindigkeitstestergebnisse mit Vorschl\u00e4gen zur Verbesserung der Seitenleistung.\" class=\"wp-image-19675\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-768x408.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1536x816.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-2048x1088.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-320x170.png 320w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-840x446.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1216x646.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1832x973.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-700x372.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1080x574.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Befolgen Sie diese Richtlinien nach bestem Wissen und Gewissen, damit Ihre Website schneller l\u00e4dt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Assess_Your_Sites_Responsiveness_and_Make_Necessary_Adjustments\"><\/span>4. Bewerten Sie die Reaktionsf\u00e4higkeit Ihrer Website und nehmen Sie die notwendigen Anpassungen vor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zwar passen sich viele Websites - insbesondere die mit WordPress erstellten - inzwischen an verschiedene Bildschirmgr\u00f6\u00dfen an, aber es gibt immer noch viele, die das nicht tun. Wenn <a rel=\"noreferrer noopener\" aria-label=\"Ihre Website ist nicht responsive (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/is-your-site-mobile-friendly\/\" target=\"_blank\">Ihre Website ist nicht responsive<\/a>verlieren Sie eher mobile Nutzer, die bei der Nutzung frustriert werden.<\/p>\n\n\n\n<p>Au\u00dferdem hat Google die <a rel=\"noreferrer noopener\" aria-label=\"F\u00f6rderung responsiver Websites (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">Bevorzugung responsiver Websites<\/a> \u00fcber diejenigen, die keine angenehme mobile Erfahrung bieten. Wenn Sie sich nicht anpassen, k\u00f6nnte das Ihre Platzierung beeintr\u00e4chtigen.<\/p>\n\n\n\n<p>Falls Sie das noch nicht getan haben, besuchen Sie Ihre Website auf einem Smartphone und achten Sie darauf, ob sie auf den kleineren Bildschirm passt oder ob Sie zoomen und scrollen m\u00fcssen, um sie zu lesen. Sollte Letzteres der Fall sein, m\u00fcssen Sie einige \u00c4nderungen an Ihrem Webdesign vornehmen.<\/p>\n\n\n\n<p>Der wahrscheinlich einfachste Weg, eine WordPress-Website responsive zu machen, ist die Auswahl eines mobilfreundlichen Themes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Suchergebnisse f\u00fcr responsive Themes im WordPress Theme Directory.\" class=\"wp-image-19676\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-768x471.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1536x941.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-2048x1255.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-277x170.png 277w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-840x515.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1116x684.png 1116w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1681x1030.png 1681w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1080x662.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Wenn Ihre Website und Ihr Branding jedoch bereits sehr gut etabliert sind, kann dies leichter gesagt als getan sein. Als Alternative k\u00f6nnen Sie Folgendes in Betracht ziehen <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Jet Pack Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"Das Jetpack-Plugin.\" class=\"wp-image-19677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-300x105.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-768x269.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1536x538.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-485x170.png 485w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-840x294.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1216x426.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-700x245.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-156x55.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1080x378.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Dieses All-in-One-Plugin enth\u00e4lt eine <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme-Funktion (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme-Funktion<\/a> die Ihre nicht responsive Website in eine Smartphone-freundliche Website verwandeln kann, ohne dass Sie Ihr Theme \u00e4ndern m\u00fcssen. Das ist viel einfacher und schneller als ein komplettes Redesign der Website und sorgt trotzdem f\u00fcr den n\u00f6tigen SEO-Schub.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Schedule_to_Conduct_Future_Audits\"><\/span>5. Erstellen Sie einen Zeitplan f\u00fcr die Durchf\u00fchrung zuk\u00fcnftiger Audits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Sie Ihr erstes SEO-Audit abgeschlossen haben, ist es ratsam, das n\u00e4chste zu planen. Diese Praxis ist am hilfreichsten, wenn sie ein regelm\u00e4\u00dfiger Teil Ihrer laufenden Wartungsroutine wird, also erw\u00e4gen Sie, einen formellen Audit-Plan f\u00fcr sich selbst aufzustellen.<\/p>\n\n\n\n<p>Wie oft Sie diese Pr\u00fcfungen durchf\u00fchren sollten, h\u00e4ngt von Ihrer Website ab. Kleine, statische Websites, die sich nicht oft \u00e4ndern, kommen wahrscheinlich mit einer Pr\u00fcfung pro Jahr aus. Je mehr dynamische Inhalte Sie haben, desto h\u00e4ufiger m\u00fcssen Sie Ihre Website pr\u00fcfen.<\/p>\n\n\n\n<p>Kleine Blogs und E-Commerce-Websites kommen wahrscheinlich am besten mit zwei Audits pro Jahr aus, w\u00e4hrend mittlere und gr\u00f6\u00dfere Websites m\u00f6glicherweise viertelj\u00e4hrliche \u00dcberpr\u00fcfungen ben\u00f6tigen. Wenn Ihre Website sehr gro\u00df ist und mehrmals t\u00e4glich neue Inhalte ver\u00f6ffentlicht, sollten Sie vielleicht sogar in monatliche Audits investieren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine gr\u00fcndliche SEO-Pr\u00fcfung kann versteckte Probleme aufdecken, die sich auf die Sichtbarkeit Ihrer Website auswirken k\u00f6nnten. Wenn Sie diese beheben, k\u00f6nnen Sie sich wieder der Verwaltung Ihrer Website widmen und den Besucheransturm beobachten.<\/p>\n\n\n\n<p>In diesem Beitrag wurden f\u00fcnf wichtige Schritte vorgestellt, die Sie bei der Durchf\u00fchrung Ihres ersten SEO-Audits unternehmen sollten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>F\u00fchren Sie eine Keyword-Recherche durch und analysieren Sie Ihre Inhalte.<\/li><li>Bestimmen Sie die Qualit\u00e4t Ihrer aktuellen Backlinks.<\/li><li>F\u00fchren Sie Leistungstests durch und optimieren Sie die Geschwindigkeit.<\/li><li>Bewerten Sie die Reaktionsf\u00e4higkeit Ihrer Website und nehmen Sie die erforderlichen Anpassungen vor.<\/li><li>Erstellen Sie einen Zeitplan f\u00fcr die Durchf\u00fchrung k\u00fcnftiger Audits.<\/li><\/ol>\n\n\n\n<p>Haben Sie noch Fragen zu SEO-Audits? Fragen Sie einfach in den Kommentaren unten!<\/p>","protected":false},"excerpt":{"rendered":"<p>There\u2019s no doubt that optimizing your website for search engines is key if you want to drive traffic. However, even if your site\u2019s Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time. That\u2019s why conducting regular SEO audits is key. By monitoring the state of your site\u2019s rankings [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-19666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Visibility is key for driving traffic to your WordPress website. 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However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time.<\/p>","content":[{"type":"text","data":"There's no doubt that optimizing your website for search engines is key if you want to <a rel=\"noreferrer noopener\" aria-label=\"drive traffic (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">drive traffic<\/a>. However, even if your site's Search Engine Optimization (SEO) was in tip-top shape when you launched, it can deteriorate over time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs).<\/p>","content":[{"type":"text","data":"That's why conducting regular SEO audits is key. By monitoring the state of your site's rankings and pinpointing areas that need improvement, you can increase your site's visibility on Search Engine Results Pages (SERPs)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!<\/p>","content":[{"type":"text","data":"In this post, we'll introduce you to SEO auditing and explain why it's crucial for your WordPress site. Then we'll walk you through how to conduct your first audit. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to SEO Auditing for WordPress<\/h2>","content":"Eine Einf\u00fchrung in SEO Auditing f\u00fcr WordPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits.<\/p>","content":[{"type":"text","data":"'Auditing' is the practice of systematically examining something in order to determine its validity. When it comes to your WordPress site, there are many types of audits you can conduct, including content, security, User Experience (UX), performance, and SEO audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed.<\/p>","content":[{"type":"text","data":"Given how quickly the online landscape tends to change, it's important to keep your site up-to-date in all regards. Audits are a wise practice for evaluating the state of your site, so you can uncover areas that need to be brought up to speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:<\/p>","content":[{"type":"text","data":"An SEO audit might consist of checking several key aspects of your site that influence its standing with search engines, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Keywords:<\/strong> Terms related to your site and its content that users are likely to search for.<\/li><li><strong>Backlinks:<\/strong> Links to your site, internal or external.<\/li><li><strong>Performance:<\/strong> How fast your site loads for visitors.<\/li><li><strong>Responsiveness:<\/strong> How well your site is optimized for mobile usage.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Schl\u00fcsselw\u00f6rter:<\/strong> Begriffe, die sich auf Ihre Website und deren Inhalt beziehen und nach denen die Nutzer wahrscheinlich suchen werden.<\/li><li><strong>Backlinks:<\/strong> Links zu Ihrer Website, intern oder extern.<\/li><li><strong>Leistung:<\/strong> Wie schnell Ihre Website f\u00fcr Besucher l\u00e4dt.<\/li><li><strong>Reaktionsf\u00e4higkeit:<\/strong> Wie gut Ihre Website f\u00fcr die mobile Nutzung optimiert ist.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light.<\/p>","content":[{"type":"text","data":"Although these elements are key to how search engine crawlers and users experience your site, you might not notice there's anything wrong with them in your day-to-day interactions with the dashboard. A full audit will help bring them to light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Conduct an SEO Audit on Your WordPress Site (In 5 Steps)<\/h2>","content":"So f\u00fchren Sie ein SEO-Audit f\u00fcr Ihre WordPress-Website durch (in 5 Schritten)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible.<\/p>","content":[{"type":"text","data":"SEO audits can be quite time-consuming, due to the attention to detail they require. Below, we've outlined five steps that are central to the process, with suggestions on how to streamline them when possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Conduct Keyword Research and Analyze Your Content<\/h3>","content":"1. Recherchieren Sie Schl\u00fcsselw\u00f6rter und analysieren Sie Ihre Inhalte","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well.<\/p>","content":[{"type":"text","data":"Optimizing for keywords is a cornerstone of quality SEO. Taking a closer look at how you're doing in this regard will help you with your content strategy moving forward, and possibly with your rankings as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:<\/p>","content":[{"type":"text","data":"To get started, determine what terms your site is ranking for. Tools such as <a rel=\"noreferrer noopener\" aria-label=\"SEMRush (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/\" target=\"_blank\">SEMrush<\/a> can help you with this:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png\" alt=\"The SEMRush keyword research tool.\" class=\"wp-image-19657\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","data":{"alt":"The SEMRush keyword research tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-homepage-1024x525.png","align":"center"},"style":{"width":2784,"height":1428,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals.<\/p>","content":[{"type":"text","data":"Consider whether the keywords most strongly associated with your site are ones you want to be ranking for. If not, you'll know to tweak your content strategy going forward, in order to better align it with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:<\/p>","content":[{"type":"text","data":"While you're at it, you may want to take a look at some of your highest-performing content. Check to make sure your most popular posts are fully optimized for their target keywords, as well as other on-page SEO factors. A plugin such as <a rel=\"noreferrer noopener\" aria-label=\"Yoast SEO (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\">Yoast SEO<\/a> can help:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png\" alt=\"The Yoast SEO plugin.\" class=\"wp-image-19671\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","data":{"alt":"The Yoast SEO plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/yoast-seo-plugin-1024x333.png","align":"center"},"style":{"width":1870,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site.<\/p>","content":[{"type":"text","data":"Its checklists will point out areas that could use improvement, so that your most valuable posts continue to drive traffic to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Determine the Quality of Your Current Backlinks<\/h3>","content":"2. Bestimmen Sie die Qualit\u00e4t Ihrer aktuellen Backlinks","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site.<\/p>","content":[{"type":"text","data":"Backlinks <a href=\"https:\/\/memberpress.com\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"play an important role (opens in a new tab)\">play an important role<\/a> in signaling your site's credibility, authority, and relevance to search engine crawlers. However, it's more about quality than quantity when it comes to this part of your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:<\/p>","content":[{"type":"text","data":"Using SEMrush's <a rel=\"noreferrer noopener\" aria-label=\"Backlink Audit Tool (opens in a new tab)\" href=\"https:\/\/www.semrush.com\/features\/backlink-audit-tool\/\" target=\"_blank\">Backlink Audit Tool<\/a>, you can sift through all the links to your site to find any that might be considered spam or otherwise low quality:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png\" alt=\"The SEMRush backlink audit tool.\" class=\"wp-image-19672\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","data":{"alt":"The SEMRush backlink audit tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/semrush-backlink-audit-1024x561.png","align":"center"},"style":{"width":2798,"height":1532,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink.<\/p>","content":[{"type":"text","data":"Once you've identified these problematic links, you have two choices. The preferable option is to contact the owner of the site that is linking back to you, asking them to remove the unwanted backlink."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:<\/p>","content":[{"type":"text","data":"If that fails, you can 'disavow' low-quality links so that search engine crawlers will ignore them when indexing your site. You can do this in <a href=\"https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google Search Console (opens in a new tab)\">Google Search Console<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png\" alt=\"The Google disavow links tool.\" class=\"wp-image-19673\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","data":{"alt":"The Google disavow links tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/google-disavow-links-1024x394.png","align":"center"},"style":{"width":2368,"height":912,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore.<\/p>","content":[{"type":"text","data":"In the Disavow Links Tool, simply select your site from the drop-down menu and click on the <em>Disavow Links<\/em> button. Then, upload a plain text file containing a list of the links you wish for Google to ignore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Run Performance Tests and Implement Speed Optimization<\/h3>","content":"3. Leistungstests durchf\u00fchren und Geschwindigkeitsoptimierungen implementieren","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. <\/p>","content":[{"type":"text","data":"Although they may seem unrelated, performance is a key factor in your site's SEO. Google <a rel=\"noreferrer noopener\" aria-label=\"prizes fast-loading sites above slow ones (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\" target=\"_blank\">prizes fast-loading sites above slow ones<\/a>, so making sure you're running at top speed is important. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:<\/p>","content":[{"type":"text","data":"There are <a rel=\"noreferrer noopener\" aria-label=\"many speed test tools (opens in a new tab)\" href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\">many speed test tools<\/a> you might consider for testing your site's performance. One is <a href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pingdom (opens in a new tab)\">Pingdom<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png\" alt=\"The Pingdom speed test tool.\" class=\"wp-image-19674\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","data":{"alt":"The Pingdom speed test tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-tools-1024x341.png","align":"center"},"style":{"width":2372,"height":790,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:<\/p>","content":[{"type":"text","data":"The advantage of this platform over other options is that you can run tests from different locations, revealing issues for global users instead of those in a single area. Once the test is complete, Pingdom will provide suggestions for shaping up your site's speed:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png\" alt=\"Pingdom speed test results with page performance improvement suggestions.\" class=\"wp-image-19675\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","data":{"alt":"Pingdom speed test results with page performance improvement suggestions.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/pingdom-test-results-1024x544.png","align":"center"},"style":{"width":2714,"height":1442,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Follow these guidelines to the best of your ability to get your site loading faster.<\/p>","content":[{"type":"text","data":"Follow these guidelines to the best of your ability to get your site loading faster."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Assess Your Site's Responsiveness and Make Necessary Adjustments<\/h3>","content":"4. Bewerten Sie die Reaktionsf\u00e4higkeit Ihrer Website und nehmen Sie die notwendigen Anpassungen vor","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it.<\/p>","content":[{"type":"text","data":"While many sites \u2013 especially those created with WordPress \u2013 now adapt to fit various screen sizes, there are still plenty that don't. If <a rel=\"noreferrer noopener\" aria-label=\"your website isn't responsive (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">your website isn't responsive<\/a>, you're more likely to lose mobile users who become frustrated while trying to use it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings.<\/p>","content":[{"type":"text","data":"Plus, Google has taken to <a rel=\"noreferrer noopener\" aria-label=\"promoting responsive sites (opens in a new tab)\" href=\"https:\/\/webmasters.googleblog.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">favoring responsive sites<\/a> over those that don't provide a pleasant mobile experience. Failing to adapt could be a blow to your rankings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design.<\/p>","content":[{"type":"text","data":"If you haven't done so in a while, visit your site on a smartphone and note whether it fits within the smaller screen, or if you have to zoom and scroll in order to read it. In the event that the latter is true, you'll need to go about making some changes to your web design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:<\/p>","content":[{"type":"text","data":"Probably the simplest way to make a WordPress site responsive is by choosing a mobile-friendly theme:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png\" alt=\"Search results for responsive themes in the WordPress Theme Directory.\" class=\"wp-image-19676\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","data":{"alt":"Search results for responsive themes in the WordPress Theme Directory.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/wordpress-responsive-themes-1024x627.png","align":"center"},"style":{"width":2598,"height":1592,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:<\/p>","content":[{"type":"text","data":"However, if your site and branding are very well-established, this can be easier said than done. As an alternative, you may want to consider using Jetpack:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png\" alt=\"The Jetpack plugin.\" class=\"wp-image-19677\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","data":{"alt":"The Jetpack plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/jetpack-plugin-1024x359.png","align":"center"},"style":{"width":1736,"height":608,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost.<\/p>","content":[{"type":"text","data":"This all-in-one plugin includes a <a rel=\"noreferrer noopener\" aria-label=\"Mobile Theme feature (opens in a new tab)\" href=\"https:\/\/jetpack.com\/support\/mobile-theme\/\" target=\"_blank\">Mobile Theme feature<\/a> that can turn your un-responsive site into a smartphone-friendly one, without requiring you to change your theme. It's much simpler and faster than a complete site redesign, and still provides the needed SEO boost."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Create a Schedule to Conduct Future Audits<\/h3>","content":"5. Erstellen Sie einen Zeitplan f\u00fcr die Durchf\u00fchrung zuk\u00fcnftiger Audits","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself.<\/p>","content":[{"type":"text","data":"As you wrap up your first SEO audit, it's wise to put your next one on the books. This practice is most helpful if it becomes a regular part of your ongoing maintenance routine, so consider setting up a formal audit schedule for yourself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site.<\/p>","content":[{"type":"text","data":"How often you should conduct these examinations depends on your site. Small, static websites that don't change very often can probably get by with just one per year. The more dynamic content you have, the more often you'll need to audit your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits.<\/p>","content":[{"type":"text","data":"Small blogs and e-commerce sites will probably do best with two audits per year, for example, while medium and larger sites may need quarterly check-ins. If your website is very large and posting new content multiple times every day, you may even want to invest in monthly audits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in.<\/p>","content":[{"type":"text","data":"A thorough SEO audit can reveal hidden issues with your site that could be impacting its visibility. By clearing them up, you can get back to managing your site and watching the traffic roll in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This post shared five key steps you'll want in order to take to conduct your first SEO audit:<\/p>","content":[{"type":"text","data":"This post shared five key steps you'll want in order to take to conduct your first SEO audit:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Conduct keyword research and analyze your content.<\/li><li>Determine the quality of your current backlinks.<\/li><li>Run performance tests and implement speed optimization.<\/li><li>Assess your site's responsiveness and make necessary adjustments.<\/li><li>Create a schedule to conduct future audits.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>F\u00fchren Sie eine Keyword-Recherche durch und analysieren Sie Ihre Inhalte.<\/li><li>Bestimmen Sie die Qualit\u00e4t Ihrer aktuellen Backlinks.<\/li><li>F\u00fchren Sie Leistungstests durch und optimieren Sie die Geschwindigkeit.<\/li><li>Bewerten Sie die Reaktionsf\u00e4higkeit Ihrer Website und nehmen Sie die erforderlichen Anpassungen vor.<\/li><li>Erstellen Sie einen Zeitplan f\u00fcr die Durchf\u00fchrung k\u00fcnftiger Audits.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about SEO audits? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about SEO audits? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19666"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/19726"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}