{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/","title":{"rendered":"Wie man die richtigen Social Media Plattformen ausw\u00e4hlt"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wenn Sie sich einmal umschauen, werden Sie feststellen, dass fast jedes Unternehmen, das Sie besuchen, <a rel=\"noreferrer noopener\" aria-label=\"ist in den sozialen Medien (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">ist in den sozialen Medien<\/a>. Die meisten von ihnen gehen sogar so weit, dass sie Konten auf mehreren Plattformen einrichten, was durchaus Sinn macht. Denn je mehr Social-Media-Plattformen man nutzt, desto mehr Menschen sollte man erreichen k\u00f6nnen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6accce12be53b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6accce12be53b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Warum Ihr Unternehmen nicht auf jeder Social-Media-Plattform einen Account braucht<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >Auswahl der zu verwendenden Social Media-Plattformen (2 Tipps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. \u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analysieren Sie die demografischen Daten Ihrer Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Das Problem ist, dass jedes Unternehmen eine andere Zielgruppe hat. Die Besucher Ihrer Website sind vielleicht unglaublich aktiv auf Twitter, w\u00e4hrend Ihre Konkurrenten auf Instagram gut abschneiden. Es ist entscheidend zu wissen, auf welche Plattformen Sie sich konzentrieren sollten, wenn Sie vermeiden wollen, Zeit damit zu verschwenden, eine Zielgruppe anzusprechen, die dort gar nicht vorhanden ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel werden wir etwas n\u00e4her darauf eingehen, warum Ihr Unternehmen nicht auf jeder Social-Media-Plattform pr\u00e4sent sein muss. Anschlie\u00dfend geben wir Ihnen zwei Tipps, wie Sie anhand von Daten ermitteln k\u00f6nnen, welche Plattformen Ihre Aufmerksamkeit verdienen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Warum Ihr Unternehmen nicht auf jeder Social-Media-Plattform einen Account braucht<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verschiedene Arten von Zielgruppen str\u00f6men nat\u00fcrlich zu bestimmten Plattformen. Instagram ist zum Beispiel sehr effektiv, wenn Sie mit Nutzern in Kontakt treten wollen <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">zwischen 13 und 29 Jahre alt<\/a>. Facebook hingegen gl\u00e4nzt bei \u00e4lteren Zielgruppen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auf welche Social-Media-Plattformen Sie sich konzentrieren sollten, h\u00e4ngt jedoch nicht nur von der Demografie ab. Auch die Art der Inhalte, die Sie teilen, spielt eine gro\u00dfe Rolle. Wenn Ihr Unternehmen bei der Vermarktung stark auf Bilder und Videos setzt, ist Instagram die beste Wahl. F\u00fcr Blogbeitr\u00e4ge sind Twitter und Facebook oft die bessere Wahl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir werden gleich noch genauer auf konkrete Beispiele eingehen. Vorerst m\u00f6chten wir jedoch betonen, dass wir Ihnen nicht empfehlen, sich auf eine einzige Social-Media-Plattform zu konzentrieren. Stattdessen raten wir Ihnen, eine kleine Anzahl von Plattformen sorgf\u00e4ltig auszuw\u00e4hlen, auf denen Sie Ihre Marketingaktivit\u00e4ten durchf\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In den sozialen Medien aktiv zu bleiben, erfordert viel Arbeit. Es reicht nicht aus, nur ab und zu einen Beitrag zu ver\u00f6ffentlichen \u2013 man muss mit den Nutzern interagieren und sich an Diskussionen beteiligen, wenn man relevant bleiben will.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Verwaltungstools f\u00fcr soziale Medien (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Tools zur Verwaltung sozialer Medien<\/a> Das kann Ihnen die Arbeit erheblich erleichtern, aber vieles l\u00e4sst sich nicht automatisieren. Deshalb ist es sinnvoller, Ihre Energie auf einige wenige der vielversprechendsten Plattformen zu konzentrieren, anstatt sich bei allen nur oberfl\u00e4chlich zu engagieren. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>Auswahl der zu verwendenden Social Media-Plattformen (2 Tipps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie \u00fcber soziale Medien Erfolg haben m\u00f6chten, besteht der erste Schritt darin, zu entscheiden, auf welche Plattformen Sie sich konzentrieren m\u00f6chten. Hier sind zwei Tipps, um diesen Prozess in Gang zu bringen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. \u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bestimmte Arten von Inhalten kommen auf bestimmten Social-Media-Plattformen aufgrund ihrer Ausrichtung und Zielgruppe besser an. Instagram ist ein perfektes Beispiel daf\u00fcr, da es vollst\u00e4ndig auf bildbasierte Inhalte ausgerichtet ist:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Ein Beispiel f\u00fcr einen Instagram-Feed.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nat\u00fcrlich lassen sich nicht alle Social-Media-Plattformen so leicht knacken. Vor diesem Hintergrund wollen wir uns einmal genauer ansehen, welche Arten von Inhalten auf f\u00fcnf der <a rel=\"noreferrer noopener\" aria-label=\"Beliebteste Social-Media-Websites (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">beliebteste Websites f\u00fcr soziale Medien<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Diese Variante ist \u00e4u\u00dferst vielseitig und eignet sich daher hervorragend f\u00fcr Text-, Bild- und Videoinhalte.<\/li><li><strong>YouTube.<\/strong>&nbsp;Bei dieser Plattform dreht sich alles um Videos. Es macht also wenig Sinn, ein Profil anzulegen, wenn Videos kein zentraler Bestandteil Ihrer Content-Strategie sind.<\/li><li><strong>Instagram.<\/strong>&nbsp;Wie bereits erw\u00e4hnt, dreht sich bei Instagram alles um Bilder. Mit dem Aufkommen der \u2018Stories\u2019 ist die Plattform mittlerweile jedoch auch ideal f\u00fcr k\u00fcrzere Videoinhalte.<\/li><li><strong>Twitter.<\/strong>&nbsp;Da die Zeichenbegrenzung bei Twitter relativ niedrig ist, muss man h\u00e4ufig einen Link zu den eigenen Inhalten einf\u00fcgen. Das macht Twitter zu einer vielseitigen Plattform f\u00fcr Texte, Bilder und Videos.<\/li><li><strong>Reddit.<\/strong>&nbsp;Viele Unternehmen <a rel=\"noreferrer noopener\" aria-label=\"Reddit f\u00fcr Engagement nutzen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">Reddit f\u00fcr Engagement nutzen<\/a>. Das macht diese Plattform zu einer interessanten Option f\u00fcr mehr organische Diskussionen.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt buchst\u00e4blich Dutzende von Social-Media-Plattformen, aus denen Sie f\u00fcr Ihr Unternehmen w\u00e4hlen k\u00f6nnen. Wenn Sie erw\u00e4gen, eine Plattform anzusprechen, die nicht in der obigen Liste aufgef\u00fchrt ist, nehmen Sie sich ein wenig Zeit, um zu analysieren, wie der Hauptfeed dieser Plattform aussieht. Innerhalb weniger Minuten sollten Sie eine Vorstellung davon haben, welche Inhalte auf dieser Website am besten ankommen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analysieren Sie die demografischen Daten Ihrer Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Sie eine Vorstellung davon haben, welche Plattformen gut zu Ihren Inhalten passen, ist es an der Zeit, Ihre Auswahl einzugrenzen. Am besten vergleichen Sie dazu die demografischen Daten dieser Websites mit Ihren eigenen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier ein kurzer \u00dcberblick \u00fcber <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">die Arten von Nutzern<\/a> die Sie auf jeder der oben genannten Plattformen finden k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (deutlich h\u00f6here Nutzung bei Frauen)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (gutes Gleichgewicht zwischen M\u00e4nnern und Frauen)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (Frauen sind tendenziell viel aktiver als M\u00e4nner)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (etwas mehr M\u00e4nner als Frauen)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (fast doppelt so viele M\u00e4nner wie Frauen)<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bedenken Sie, dass diese Zahlen kaum das gesamte Bild widerspiegeln. Sie reichen jedoch aus, um Ihnen einen ersten Eindruck davon zu vermitteln, welche Art von Publikum Sie auf den einzelnen Plattformen finden k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nun sollten Sie sich die demografischen Daten Ihrer Website ansehen und versuchen, die am besten passenden Ergebnisse zu finden. Am besten nutzen Sie dazu ein Tool <a rel=\"noreferrer noopener\" aria-label=\"wie Google Analytics (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">wie z.B. Google Analytics<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Google Analytics erhalten Sie Zugang zu Daten, die Ihr Publikum nach Alter und Geschlecht aufschl\u00fcsseln:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyse der demografischen Daten Ihrer Website mit Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nun, da Sie diese Informationen haben, k\u00f6nnen Sie leicht eine Liste von zwei oder drei sozialen Medienplattformen zusammenstellen, die f\u00fcr Sie in Frage kommen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie eine Pr\u00e4senz in den sozialen Medien aufbauen m\u00f6chten, m\u00fcssen Sie dort aktiv bleiben. Unternehmen mit inaktiven Konten wirken unprofessionell. Das hei\u00dft, es ist besser, auf einigen wenigen Social-Media-Plattformen sehr aktiv zu sein, als sich zu sehr zu verzetteln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Folgenden finden Sie zwei datengest\u00fctzte Methoden, mit denen Sie feststellen k\u00f6nnen, welche Social-Media-Plattformen Sie ansprechen sollten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten.<\/li><li>Analysieren Sie die demografischen Daten Ihrer Website.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen dazu, wie Sie entscheiden k\u00f6nnen, welche Social-Media-Plattformen Sie nutzen sollten? Lassen Sie uns dar\u00fcber in den Kommentaren unten sprechen!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you&#8217;ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you&#8217;re active on, the more people you should be able [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-19739","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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