{"id":19739,"date":"2019-11-06T10:00:23","date_gmt":"2019-11-06T17:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=19739"},"modified":"2019-11-06T10:03:01","modified_gmt":"2019-11-06T17:03:01","slug":"choose-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/","title":{"rendered":"Wie man die richtigen Social Media Plattformen ausw\u00e4hlt"},"content":{"rendered":"<p>Wenn Sie sich umsehen, werden Sie feststellen, dass fast jedes Gesch\u00e4ft, das Sie besuchen <a rel=\"noreferrer noopener\" aria-label=\"ist in den sozialen Medien (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">ist in den sozialen Medien<\/a>. Die meisten von ihnen gehen sogar so weit, Konten auf mehreren Plattformen einzurichten, was sehr sinnvoll ist. Denn je mehr Social-Media-Plattformen Sie bespielen, desto mehr Menschen sollten Sie erreichen k\u00f6nnen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f326cd72d86\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f326cd72d86\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\" >Warum Ihr Unternehmen nicht auf jeder Social-Media-Plattform vertreten sein muss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\" >Auswahl der zu verwendenden Social Media-Plattformen (2 Tipps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#1_Consider_the_Type_of_Content_You_Want_to_Share\" >1. \u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#2_Analyze_Your_Websites_Demographics\" >2. Analysieren Sie die demografischen Daten Ihrer Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/choose-social-media-platforms\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Das Problem ist, dass jedes Unternehmen ein anderes Publikum hat. Die Besucher Ihrer Website sind vielleicht unglaublich aktiv auf Twitter, w\u00e4hrend Ihre Konkurrenten vielleicht auf Instagram erfolgreich sind. Zu wissen, welche Plattformen Sie anvisieren sollten, ist entscheidend, wenn Sie keine Zeit mit dem Versuch verschwenden wollen, ein Publikum zu erreichen, das gar nicht da ist.<\/p>\n\n\n\n<p>In diesem Artikel werden wir ein wenig dar\u00fcber sprechen, warum Ihr Unternehmen nicht auf jeder Social-Media-Plattform ein Konto braucht. Anschlie\u00dfend geben wir Ihnen zwei Tipps, wie Sie mithilfe von Daten bestimmen k\u00f6nnen, welche Plattformen Ihre Aufmerksamkeit verdienen. Machen wir uns an die Arbeit!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Doesnt_Need_Accounts_on_Every_Social_Media_Platform\"><\/span>Warum Ihr Unternehmen nicht auf jeder Social-Media-Plattform vertreten sein muss<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Verschiedene Arten von Zielgruppen str\u00f6men nat\u00fcrlich zu bestimmten Plattformen. Instagram ist zum Beispiel sehr effektiv, wenn Sie mit Nutzern in Kontakt treten wollen <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">zwischen 13 und 29 Jahre alt<\/a>. Facebook hingegen gl\u00e4nzt bei \u00e4lteren Zielgruppen.<\/p>\n\n\n\n<p>Auf welche Social-Media-Plattformen Sie sich konzentrieren sollten, h\u00e4ngt jedoch nicht nur von der Demografie ab. Auch die Art der Inhalte, die Sie teilen, spielt eine gro\u00dfe Rolle. Wenn Ihr Unternehmen bei der Vermarktung stark auf Bilder und Videos setzt, ist Instagram die beste Wahl. F\u00fcr Blogbeitr\u00e4ge sind Twitter und Facebook oft die bessere Wahl.<\/p>\n\n\n\n<p>Wir werden in K\u00fcrze auf konkretere Beispiele n\u00e4her eingehen. Vorerst m\u00f6chten wir betonen, dass wir Ihnen nicht empfehlen, sich auf eine einzige Social-Media-Plattform zu konzentrieren. Stattdessen m\u00f6chten wir Sie ermutigen, sorgf\u00e4ltig eine kleine Anzahl von Plattformen auszuw\u00e4hlen, auf denen Sie vermarkten m\u00f6chten.<\/p>\n\n\n\n<p>In den sozialen Medien aktiv zu bleiben, erfordert viel Arbeit. Es reicht nicht aus, nur ab und zu ein Update zu ver\u00f6ffentlichen - Sie m\u00fcssen sich mit den Nutzern austauschen und an Diskussionen teilnehmen, wenn Sie relevant sein wollen.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Verwaltungstools f\u00fcr soziale Medien (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Tools zur Verwaltung sozialer Medien<\/a> kann Ihnen die Arbeit sehr erleichtern, aber es gibt eine Menge Arbeit, die Sie nicht automatisieren k\u00f6nnen. Deshalb ist es eine bessere Investition, sich auf einige wenige der wahrscheinlichsten Plattformen zu konzentrieren, als sich auf allen Plattformen zu tummeln. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Social_Media_Platforms_to_Use_2_Tips\"><\/span>Auswahl der zu verwendenden Social Media-Plattformen (2 Tipps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie \u00fcber soziale Medien erfolgreich sein wollen, m\u00fcssen Sie zun\u00e4chst entscheiden, auf welche Plattformen Sie sich konzentrieren wollen. Hier sind zwei Tipps f\u00fcr den Einstieg in diesen Prozess.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Type_of_Content_You_Want_to_Share\"><\/span>1. \u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Einige Arten von Inhalten eignen sich aufgrund ihres Aufbaus und ihrer Zielgruppe besser f\u00fcr bestimmte Social-Media-Plattformen. Instagram ist ein perfektes Beispiel daf\u00fcr, denn es ist ganz auf bildbasierte Inhalte ausgerichtet:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1023\" height=\"698\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"Ein Beispiel f\u00fcr einen Instagram-Feed.\" class=\"wp-image-19740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-300x205.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-768x524.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-249x170.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-840x573.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-1002x684.png 1002w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-700x478.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example-156x106.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure><\/div>\n\n\n\n<p>Nat\u00fcrlich sind nicht alle Social-Media-Plattformen so leicht zu knacken. Lassen Sie uns deshalb aufschl\u00fcsseln, welche Arten von Inhalten auf f\u00fcnf der wichtigsten Plattformen gut ankommen. <a rel=\"noreferrer noopener\" aria-label=\"Beliebteste Social-Media-Websites (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">beliebteste Websites f\u00fcr soziale Medien<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>\u00a0Sie ist sehr vielseitig und eignet sich daher hervorragend f\u00fcr text-, bild- und videobasierte Inhalte.<\/li><li><strong>YouTube.<\/strong>\u00a0Auf dieser Plattform dreht sich alles um Videos. Es macht also wenig Sinn, ein Profil einzurichten, wenn dies nicht ein wichtiger Bestandteil Ihrer Inhaltsstrategie ist.<\/li><li><strong>Instagram.<\/strong>\u00a0As we mentioned before, Instagram is all about images. However, with the rise of \u2018stories', it's now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>\u00a0Da die Anzahl der W\u00f6rter relativ gering ist, verlangt Twitter oft, dass Sie auf Ihre Inhalte verlinken. Das macht es zu einer vielseitigen Option f\u00fcr Text, Bilder und Videos.<\/li><li><strong>Reddit.<\/strong>\u00a0Viele Unternehmen <a rel=\"noreferrer noopener\" aria-label=\"Reddit f\u00fcr Engagement nutzen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">Reddit f\u00fcr Engagement nutzen<\/a>. Das macht diese Plattform zu einer interessanten Option f\u00fcr mehr organische Diskussionen.<\/li><\/ol>\n\n\n\n<p>Es gibt buchst\u00e4blich Dutzende von Social-Media-Plattformen, aus denen Sie f\u00fcr Ihr Unternehmen w\u00e4hlen k\u00f6nnen. Wenn Sie eine Plattform ins Auge fassen, die nicht auf der obigen Liste steht, nehmen Sie sich ein wenig Zeit und analysieren Sie, wie der Haupt-Feed aussieht. Innerhalb weniger Minuten sollten Sie eine Vorstellung davon haben, welche Inhalte auf dieser Website am besten ankommen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Analyze_Your_Websites_Demographics\"><\/span>2. Analysieren Sie die demografischen Daten Ihrer Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sobald Sie eine Vorstellung davon haben, welche Plattformen f\u00fcr Ihre Inhalte in Frage kommen, m\u00fcssen Sie Ihre Optionen eingrenzen. Das geht am besten, indem Sie die demografischen Daten dieser Websites mit Ihren eigenen vergleichen.<\/p>\n\n\n\n<p>Hier ist eine kurze \u00dcbersicht \u00fcber <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">die Arten von Nutzern<\/a> die Sie auf jeder der oben genannten Plattformen finden k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>\u00a025-49 (deutlich h\u00f6here Nutzung bei Frauen)<\/li><li><strong>YouTube:<\/strong>\u00a018-24 (gutes Gleichgewicht zwischen M\u00e4nnern und Frauen)<\/li><li><strong>Instagram:\u00a0<\/strong>18-24 (Frauen sind tendenziell viel aktiver als M\u00e4nner)<\/li><li><strong>Twitter:\u00a0<\/strong>18-24 (etwas mehr M\u00e4nner als Frauen)<\/li><li><strong>Reddit:\u00a0<\/strong>25-29 (fast doppelt so viele M\u00e4nner wie Frauen)<\/li><\/ol>\n\n\n\n<p>Bedenken Sie, dass diese Zahlen kaum das gesamte Bild widerspiegeln. Sie reichen jedoch aus, um Ihnen eine schnelle Vorstellung davon zu geben, welche Art von Publikum Sie auf jeder Plattform finden k\u00f6nnen.<\/p>\n\n\n\n<p>Nun m\u00fcssen Sie sich die demografischen Daten Ihrer Website ansehen und versuchen, die beste(n) \u00dcbereinstimmung(en) zu finden. Das geht am besten mit einem Tool, das <a rel=\"noreferrer noopener\" aria-label=\"wie Google Analytics (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">wie z.B. Google Analytics<\/a>.\u00a0<\/p>\n\n\n\n<p>Mit Google Analytics erhalten Sie Zugang zu Daten, die Ihr Publikum nach Alter und Geschlecht aufschl\u00fcsseln:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1001\" height=\"486\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyse der demografischen Daten Ihrer Website mit Google Analytics.\" class=\"wp-image-19741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png 1001w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data-156x76.png 156w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/figure><\/div>\n\n\n\n<p>Nun, da Sie diese Informationen haben, k\u00f6nnen Sie leicht eine Liste von zwei oder drei sozialen Medienplattformen zusammenstellen, die f\u00fcr Sie in Frage kommen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie eine Plattform in den sozialen Medien einrichten, dann m\u00fcssen Sie auch aktiv bleiben. Unternehmen mit inaktiven Konten sehen unprofessionell aus. Das bedeutet, dass es besser ist, auf einigen wenigen Social-Media-Plattformen sehr aktiv zu sein, als sich zu verzetteln.<\/p>\n\n\n\n<p>Im Folgenden finden Sie zwei datengest\u00fctzte Methoden, mit denen Sie feststellen k\u00f6nnen, welche Social-Media-Plattformen Sie ansprechen sollten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten.<\/li><li>Analysieren Sie die demografischen Daten Ihrer Website.<\/li><\/ol>\n\n\n\n<p>Haben Sie Fragen dazu, wie Sie die richtigen Plattformen f\u00fcr soziale Medien ausw\u00e4hlen k\u00f6nnen? Lassen Sie uns dar\u00fcber in den Kommentaren unten sprechen!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you take a look around, you\u2019ll notice that almost every business you patronize is on social media. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you\u2019re active on, the more people you should be able [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":19779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"These days, every website needs a presence on social media. 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Let's help you pick the right ones!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/Choosing-platforms@2x.png"},"aioseo_meta_data":{"post_id":"19739","title":"Wie man die richtigen Social Media Plattformen ausw\u00e4hlt","description":"Heutzutage braucht jede Website eine Pr\u00e4senz in den sozialen Medien. Das bedeutet jedoch nicht, dass Sie auf jeder Plattform pr\u00e4sent sein m\u00fcssen. 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Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach.<\/p>","content":[{"type":"text","data":"If you take a look around, you'll notice that almost every business you patronize <a rel=\"noreferrer noopener\" aria-label=\"is on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">is on social media<\/a>. Most of them go as far as to set up accounts on multiple platforms, which makes a lot of sense. After all, the more social media platforms you're active on, the more people you should be able to reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there.<\/p>","content":[{"type":"text","data":"The problem is that every business has a different audience. Your website's visitors might be incredibly active on Twitter, whereas your competitors might be doing well on Instagram. Knowing which platforms to target is key, if you want to avoid wasting time trying to reach an audience that isn't there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk a bit more about why your business doesn't need accounts on every social media platform. Then we'll go over two tips on how to use data to help you determine which platforms deserve your attention. Let's get to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Business Doesn't Need Accounts on Every Social Media Platform<\/h2>","content":"Warum Ihr Unternehmen nicht auf jeder Social-Media-Plattform vertreten sein muss","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences.<\/p>","content":[{"type":"text","data":"Different types of audiences naturally flock to specific platforms. For example, Instagram is highly effective if you want to connect with users <a href=\"https:\/\/sproutsocial.com\/insights\/new-social-media-demographics\/#Instagram\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">between 13 and 29 years old<\/a>. Facebook, on the other hand, shines with older audiences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices.<\/p>","content":[{"type":"text","data":"Which social media platforms to focus on comes down to more than just demographics, however. The type of content you share also plays a massive role. If your business relies heavily on images and videos for its marketing, then Instagram is a natural pick. For blog posts, Twitter and Facebook are often better choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on.<\/p>","content":[{"type":"text","data":"We'll dig deeper into more specific examples in a moment. For now, we want to emphasize that we're not suggesting you focus on a single social media platform. Instead, we'd encourage you to carefully select a small number of platforms to market on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant.<\/p>","content":[{"type":"text","data":"Staying active on social media requires a lot of work. Just publishing an update now and then isn't enough \u2013 you have to engage with users and take part in discussions if you want to be relevant."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. <\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Social media management tools (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-management-tools\" target=\"_blank\">Social media management tools<\/a> can make your job a lot easier, but there's a lot of work you can't automate. That's why it's a better investment to spend your effort on a few of the most likely platforms, rather than putting in a token effort on all of them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Choose Which Social Media Platforms to Use (2 Tips)<\/h2>","content":"Auswahl der zu verwendenden Social Media-Plattformen (2 Tipps)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started.<\/p>","content":[{"type":"text","data":"If you're pursuing success through social media, the first step is to decide which platforms you'll focus on. Here are two tips for getting that process started."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Consider the Type of Content You Want to Share<\/h3>","content":"1. \u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:<\/p>","content":[{"type":"text","data":"Some types of content does better on specific social media platforms, due to their setup and audience. Instagram is a perfect example, since it's built entirely around image-based content:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png\" alt=\"An example of an Instagram feed.\" class=\"wp-image-19740\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","data":{"alt":"An example of an Instagram feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/instagram-feed-example.png","align":"center"},"style":{"width":1023,"height":698,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:<\/p>","content":[{"type":"text","data":"Of course, not all social media platforms are so easy to crack. With that in mind, let's break down what types of content do well on five of the <a rel=\"noreferrer noopener\" aria-label=\"most popular social media websites (opens in a new tab)\" href=\"https:\/\/buffer.com\/library\/social-media-sites\" target=\"_blank\">most popular social media websites<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;This one is highly versatile, so it's a great pick for text, image, and video-based content.<\/li><li><strong>YouTube.<\/strong>&nbsp;This platform is all about video, so there's little point in setting up a profile if that's not a key part of your content strategy.<\/li><li><strong>Instagram.<\/strong>&nbsp;As we mentioned before, Instagram is all about images. However, with the rise of 'stories', it's now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>&nbsp;Since you're working with relatively low word count limits, Twitter often requires you to link out to your content. That makes it a versatile option for text, images, and videos.<\/li><li><strong>Reddit.<\/strong>&nbsp;A lot of businesses <a rel=\"noreferrer noopener\" aria-label=\"use Reddit for engagement (opens in a new tab)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">use Reddit for engagement<\/a>. That makes this platform an interesting option for more organic discussions.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook.<\/strong>&nbsp;Sie ist sehr vielseitig und eignet sich daher hervorragend f\u00fcr text-, bild- und videobasierte Inhalte.<\/li><li><strong>YouTube.<\/strong>&nbsp;Auf dieser Plattform dreht sich alles um Videos. Es macht also wenig Sinn, ein Profil einzurichten, wenn dies nicht ein wichtiger Bestandteil Ihrer Inhaltsstrategie ist.<\/li><li><strong>Instagram.<\/strong>&nbsp;As we mentioned before, Instagram is all about images. However, with the rise of 'stories', it's now also a great platform for shorter video content.<\/li><li><strong>Twitter.<\/strong>&nbsp;Da die Anzahl der W\u00f6rter relativ gering ist, verlangt Twitter oft, dass Sie auf Ihre Inhalte verlinken. Das macht es zu einer vielseitigen Option f\u00fcr Text, Bilder und Videos.<\/li><li><strong>Reddit.<\/strong>&nbsp;Viele Unternehmen <a rel=\"noreferrer noopener\" aria-label=\"Reddit f\u00fcr Engagement nutzen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/neilpatel.com\/blog\/successful-reddit-marketing\/\" target=\"_blank\">Reddit f\u00fcr Engagement nutzen<\/a>. Das macht diese Plattform zu einer interessanten Option f\u00fcr mehr organische Diskussionen.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website.<\/p>","content":[{"type":"text","data":"There are literally dozens of social media platforms you can choose from for your business. If you're considering targeting a platform that's not on the above list, go ahead and spend a little time analyzing what its main feed looks like. Within a few minutes, you should have an idea about what content does best on that website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Analyze Your Website's Demographics<\/h3>","content":"2. Analysieren Sie die demografischen Daten Ihrer Website","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own.<\/p>","content":[{"type":"text","data":"Once you have an idea about what platforms are a good fit for your content, it's time to narrow down your options. The best way to do this is by comparing those websites' demographics with your own."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:<\/p>","content":[{"type":"text","data":"Here's a quick rundown of <a href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">the types of users<\/a> you can find on each of the platforms we mentioned before:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (considerably higher use among women)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (good balance between men and women)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (women tend to be much more active than men)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (slightly more men than women)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (almost twice as many men as women)<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li><strong>Facebook:<\/strong>&nbsp;25-49 (deutlich h\u00f6here Nutzung bei Frauen)<\/li><li><strong>YouTube:<\/strong>&nbsp;18-24 (gutes Gleichgewicht zwischen M\u00e4nnern und Frauen)<\/li><li><strong>Instagram:&nbsp;<\/strong>18-24 (Frauen sind tendenziell viel aktiver als M\u00e4nner)<\/li><li><strong>Twitter:&nbsp;<\/strong>18-24 (etwas mehr M\u00e4nner als Frauen)<\/li><li><strong>Reddit:&nbsp;<\/strong>25-29 (fast doppelt so viele M\u00e4nner wie Frauen)<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform.<\/p>","content":[{"type":"text","data":"Keep in mind that these numbers hardly paint the whole picture. However, it's enough to give you a quick idea for what type of audience you can find on each platform."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Now you need to take a look at your website's demographics, and try to find the closest match(es). The best way to do that is to use a tool <a rel=\"noreferrer noopener\" aria-label=\"such as Google Analytics (opens in a new tab)\" href=\"https:\/\/memberpress.com\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\">such as Google Analytics<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Google Analytics, you get access to data that breaks down your audience according to age and sex:<\/p>","content":[{"type":"text","data":"With Google Analytics, you get access to data that breaks down your audience according to age and sex:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png\" alt=\"Analyzing your website's demographics using Google Analytics.\" class=\"wp-image-19741\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","data":{"alt":"Analyzing your website's demographics using Google Analytics.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/10\/demographics-data.png","align":"center"},"style":{"width":1001,"height":486,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you.<\/p>","content":[{"type":"text","data":"Now that you have that information, you can easily put together a list of two or three social media platforms that are a good fit for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin.<\/p>","content":[{"type":"text","data":"If you're going to set up a platform on social media, then you need to remain active. Businesses with inactive accounts look unprofessional. That means it's better to be highly active on a couple of social media platforms than to spread yourself too thin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are two data-driven methods to help you determine which social media platforms to target:<\/p>","content":[{"type":"text","data":"Here are two data-driven methods to help you determine which social media platforms to target:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider the type of content you want to share.<\/li><li>Analyze your website's demographics.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>\u00dcberlegen Sie, welche Art von Inhalten Sie teilen m\u00f6chten.<\/li><li>Analysieren Sie die demografischen Daten Ihrer Website.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to choose which social media platforms to use? Let's talk about them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19739"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/19779"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}