{"id":19762,"date":"2019-11-14T10:00:00","date_gmt":"2019-11-14T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=19762"},"modified":"2019-11-14T14:15:50","modified_gmt":"2019-11-14T21:15:50","slug":"membership-site-vs-social-media-platforms","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/","title":{"rendered":"Der Unterschied zwischen einer Mitgliederseite und der Nutzung von Social-Media-Plattformen"},"content":{"rendered":"<p>Die meisten Websites sind heutzutage <a rel=\"noreferrer noopener\" aria-label=\"aktiv in den sozialen Medien (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">aktiv in den sozialen Medien<\/a>. Aktiv zu sein bedeutet, regelm\u00e4\u00dfig neue Inhalte zu posten und sein Bestes zu tun, um mit den Followern in Kontakt zu treten. Das Problem ist, dass die meisten Menschen Hunderten von Konten folgen, was es schwierig macht, die Nutzer dazu zu bringen, sich tats\u00e4chlich zu engagieren.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a20a386ac32d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a20a386ac32d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/#How_Membership_Sites_Work\" >Wie Mitgliedschaftsseiten funktionieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/#3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\" >3 Vorteile von Mitgliedschafts-Websites gegen\u00fcber Social-Media-Plattformen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/#1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\" >1. Sie m\u00fcssen sich nicht auf eine Plattform eines Drittanbieters verlassen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/#2_You_Get_Access_to_More_Avenues_for_Monetization\" >2. Sie erhalten Zugang zu mehr M\u00f6glichkeiten der Monetarisierung<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/#3_You_Can_Build_a_Much_More_Close-Knit_Community\" >3. Sie k\u00f6nnen eine viel engere Gemeinschaft aufbauen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Eine L\u00f6sung f\u00fcr dieses Problem besteht darin, nicht alle Ihre Bem\u00fchungen auf die sozialen Medien zu konzentrieren, sondern stattdessen eine eigene Gemeinschaft aufzubauen. <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/membership-site-reasons\/\" target=\"_blank\">Mit einer Website f\u00fcr Mitglieder<\/a>haben Sie die Kontrolle \u00fcber jeden Aspekt der Nutzererfahrung. Au\u00dferdem k\u00f6nnen Sie damit die Diskussion \u00fcber Ihre Produkte und Dienstleistungen f\u00f6rdern.<\/p>\n\n\n\n<p>In diesem Artikel werden wir dar\u00fcber sprechen, wie Online-Mitgliedswebsites im Allgemeinen funktionieren. Dann gehen wir auf drei wichtige Vorteile ein, die Mitgliederwebsites gegen\u00fcber Social-Media-Plattformen haben. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Membership_Sites_Work\"><\/span>Wie Mitgliedschaftsseiten funktionieren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wahrscheinlich sind Sie Mitglied einer Vielzahl von Websites. Im Gro\u00dfen und Ganzen funktionieren sie alle auf die gleiche Weise. Sie melden sich f\u00fcr ein Konto an und k\u00f6nnen dann mit den anderen Mitgliedern der Website kommunizieren und auf Inhalte zugreifen. Das perfekte Beispiel f\u00fcr ein solches System sind Online-Foren:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"765\" height=\"303\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"Ein Beispiel f\u00fcr ein Online-Forum.\" class=\"wp-image-19764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png 765w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-429x170.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-700x277.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example-156x62.png 156w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p>Das ist jedoch nur eine Art von Mitglieder-Website. In der Praxis k\u00f6nnen Sie jeden Aspekt der Erfahrung optimieren, einschlie\u00dflich:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Welche Inhalte sind f\u00fcr die \u00d6ffentlichkeit zug\u00e4nglich und welche nicht?<\/li><li>Wer kann sich als Mitglied anmelden?<\/li><li>Ob die Nutzer f\u00fcr die Teilnahme an der Website bezahlen m\u00fcssen<\/li><\/ul>\n\n\n\n<p>Eines der gr\u00f6\u00dften Probleme mit statischen Websites ist, dass sie kaum interaktiv sind. Sie k\u00f6nnen nicht mit Ihren Nutzern interagieren - oder sie dazu bringen, miteinander zu interagieren - \u00fcber die Website selbst. Sie haben vielleicht Kontaktformulare und E-Mails, aber diese sind kaum geeignet, ein Gef\u00fchl der Gemeinschaft zu erzeugen.<\/p>\n\n\n\n<p>Soziale Medien helfen Websites, diese L\u00fccke zu schlie\u00dfen. Allerdings sind Social-Media-Plattformen in vielerlei Hinsicht begrenzt, vor allem im Vergleich zu den M\u00f6glichkeiten einer voll ausgestatteten Mitgliederseite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Advantages_of_Membership_Websites_Over_Social_Media_Platforms\"><\/span>3 Vorteile von Mitgliedschafts-Websites gegen\u00fcber Social-Media-Plattformen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es gibt eine Zeit und einen Ort f\u00fcr <a rel=\"noreferrer noopener\" aria-label=\"Nutzung sozialer Medien (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Nutzung sozialer Medien<\/a> um f\u00fcr Ihr Unternehmen zu werben. Es sollte jedoch nicht der einzige Kanal sein, auf den Sie sich verlassen, und genau hier kommt eine Mitgliedschaftsseite ins Spiel. Schauen wir uns drei Vorteile an, die sich aus der Schaffung einer solchen Community ergeben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Dont_Need_to_Rely_on_a_Third-Party_Platform\"><\/span>1. Sie m\u00fcssen sich nicht auf eine Plattform eines Drittanbieters verlassen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Milliarden von Menschen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Milliarden von Menschen<\/a> nutzen jeden Tag Social-Media-Plattformen. Sie kennen sicherlich die gro\u00dfen Namen wie Facebook, Instagram und Twitter, aber es gibt auch viele kleinere regionale und Nischenplattformen.<\/p>\n\n\n\n<p>Das Problem ist, dass jede dieser Plattformen von Ihnen verlangt, dass Sie sich an einen anderen Regelsatz halten. Au\u00dferdem ist jede dieser Plattformen auf sehr unterschiedliche Arten von Inhalten spezialisiert. Wenn Sie Nutzer auf Instagram ansprechen wollen, geht es vor allem um visuelle Inhalte, w\u00e4hrend Facebook eher f\u00fcr textlastige Inhalte geeignet ist.<\/p>\n\n\n\n<p>Das Ergebnis ist, dass die Verwaltung beliebter Konten auf mehreren Social-Media-Plattformen im Grunde eine Vollzeitbesch\u00e4ftigung ist. Es ist kein Wunder, dass so viele Unternehmen Social-Media-Manager einstellen, nur um mitzuhalten.<\/p>\n\n\n\n<p>Bei einer Mitgliedschafts-Website, die Ihnen geh\u00f6rt, gibt es niemanden, der die Regeln festlegt. Sie kontrollieren jeden Aspekt der Plattform, einschlie\u00dflich der von Ihnen gew\u00fcnschten Funktionen, der zugelassenen Personen, der erlaubten Inhalte und vieles mehr.<\/p>\n\n\n\n<p>WordPress bietet vielleicht nicht von Anfang an erweiterte Funktionen f\u00fcr die Mitgliedschaft <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a>aber das l\u00e4sst sich mit Plugins leicht beheben. Durch die Verwendung von <a rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\">MemberPress<\/a>So k\u00f6nnen Sie zum Beispiel die Benutzerregistrierung individuell gestalten und haben die volle Kontrolle dar\u00fcber, wer welche Inhalte sieht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Get_Access_to_More_Avenues_for_Monetization\"><\/span>2. Sie erhalten Zugang zu mehr M\u00f6glichkeiten der Monetarisierung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie viel Zeit und M\u00fche in die Verwaltung einer Social-Media-Pr\u00e4senz f\u00fcr Ihr Unternehmen investieren, sollte diese Ihnen helfen, Gewinne zu erzielen. Das Problem ist, dass es in den sozialen Medien nur wenige M\u00f6glichkeiten zur Monetarisierung gibt.<\/p>\n\n\n\n<p>Was Sie\u00a0<em>kann\u00a0<\/em>ist es, soziale Medien zu nutzen, um Leads zu finden und auf Ihre Website zu leiten. Au\u00dferdem erhalten Sie mit einer Mitgliedschaftsseite Zugang zu einer ganzen Reihe von <a rel=\"noreferrer noopener\" aria-label=\"Monetarisierungsoptionen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">Monetarisierungsoptionen<\/a>, einschlie\u00dflich:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Angebot von Abonnements<\/li><li>Einmalige Zahlungen f\u00fcr den Zugang verlangen<\/li><li>Anzeigen f\u00fcr andere Websites einblenden<\/li><li>Verkauf von digitalen Produkten<\/li><\/ul>\n\n\n\n<p>Die wichtigste Erkenntnis ist, dass Sie, wenn Sie Nutzer dazu bringen, eine Website zu besuchen, die Ihnen geh\u00f6rt, viel mehr Freiheiten haben, wie Sie diesen Traffic monetarisieren k\u00f6nnen.<\/p>\n\n\n\n<p>Mit MemberPress k\u00f6nnen Sie ganz einfach <a rel=\"noreferrer noopener\" aria-label=\"Abonnement hinzuf\u00fcgen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">Abonnement hinzuf\u00fcgen<\/a> und Zahlungsfunktionen f\u00fcr Ihre Website:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"588\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Bezahlen eines Abonnements \u00fcber MemberPress.\" class=\"wp-image-19765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png 588w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-339x170.png 339w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments-156x78.png 156w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p>Was die Werbung angeht, so steht Ihnen nichts im Wege <a href=\"https:\/\/memberpress.com\/de\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Beitritt zu einem Werbenetzwerk<\/a> Sie wollen. F\u00fcr digitale Produkte ben\u00f6tigen Sie <a rel=\"noreferrer noopener\" aria-label=\"ein E-Commerce-Plugin (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/memberpress.com\/de\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">ein E-Commerce-Plugin<\/a>aber als WordPress-Benutzer haben Sie eine Menge Auswahlm\u00f6glichkeiten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Build_a_Much_More_Close-Knit_Community\"><\/span>3. Sie k\u00f6nnen eine viel engere Gemeinschaft aufbauen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zurzeit folgen Sie wahrscheinlich Hunderten von Menschen und Unternehmen in den sozialen Medien, die auf mehrere Plattformen verteilt sind. Soziale Medien sind ein fantastisches Instrument f\u00fcr die Kommunikation, aber sie sind weniger n\u00fctzlich, wenn Sie eine enge Gemeinschaft aufbauen wollen.<\/p>\n\n\n\n<p>Herk\u00f6mmliche Social-Media-Feeds sind so konzipiert, dass Sie in Aktualisierungen ertrinken. Sie erhalten st\u00e4ndig Impulse aus verschiedenen Quellen, was bedeutet, dass Sie sich nicht als Teil einer einzigen Gruppe f\u00fchlen werden.<\/p>\n\n\n\n<p>Mitgliedschafts-Websites wie Foren sind das genaue Gegenteil davon. Die Diskussionen sind vielleicht nicht so schnell, aber man kann lange, interessante Gespr\u00e4che mit anderen Nutzern f\u00fchren, die sich f\u00fcr dieselben Dinge interessieren wie man selbst:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"806\" height=\"581\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"Ein Beispiel f\u00fcr eine engagierte Online-Diskussion.\" class=\"wp-image-19766\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-300x216.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example-156x112.png 156w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/div>\n\n\n\n<p>Dieser letzte Teil ist der Schl\u00fcssel f\u00fcr jede Mitgliedschaftsseite. Damit die Nutzer das Gef\u00fchl haben, Teil einer Gemeinschaft zu sein, muss es etwas geben, das sie zusammenh\u00e4lt.<\/p>\n\n\n\n<p>Wenn Sie eine Mitglieder-Website f\u00fcr Ihr Unternehmen einrichten m\u00f6chten, k\u00f6nnen Sie Ihrem Publikum die M\u00f6glichkeit geben, \u00fcber ihre Erfahrungen zu diskutieren, \u00fcber andere Themen zu sprechen, Tipps auszutauschen und vieles mehr. Die Entscheidung liegt bei Ihnen, und Sie haben volle Freiheit, wenn es darum geht, welche Art von Engagement Sie f\u00f6rdern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Soziale Medien sind eine gute M\u00f6glichkeit, mit dem Publikum Ihrer Website in Kontakt zu treten. Wenn Sie jedoch eine echte Gemeinschaft aufbauen wollen, brauchen Sie etwas, das sich enger anf\u00fchlt. Hier kann eine Mitglieder-Website helfen.<\/p>\n\n\n\n<p>Mit WordPress und MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"Erstellen einer Website f\u00fcr Mitglieder (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">Erstellung einer Website f\u00fcr Mitglieder<\/a> ist gar nicht so kompliziert. Au\u00dferdem bietet es mehrere Vorteile gegen\u00fcber den sozialen Medien, darunter:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Sie sind nicht auf eine Plattform eines Drittanbieters angewiesen.<\/li><li>Zugang zu mehr M\u00f6glichkeiten der Monetarisierung.<\/li><li>Wir sind in der Lage, eine viel engere Gemeinschaft aufzubauen.<\/li><\/ol>\n\n\n\n<p>Haben Sie Fragen dazu, wie man eine Mitglieder-Website mit WordPress einrichtet? Lassen Sie uns diese in den Kommentaren unten besprechen!\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Most websites these days are active on social media. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult. One solution to that problem is not to focus all of your efforts [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-19762","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. Let&#039;s find out about the rest!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-vs-social-media-platforms\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Difference Between Having a Membership Site and Using Social Media Platforms\" \/>\n\t\t<meta property=\"og:description\" content=\"A membership website can be a great way to foster a community around your projects, and that&#039;s just one of many benefits. 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Let's find out about the rest!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-vs-socialmedia@2x.png"},"aioseo_meta_data":{"post_id":"19762","title":"Der Unterschied zwischen einer Mitgliederseite und der Nutzung von Social-Media-Plattformen","description":"Eine Mitgliedschafts-Website kann eine gro\u00dfartige M\u00f6glichkeit sein, eine Gemeinschaft rund um Ihre Projekte zu f\u00f6rdern, und das ist nur einer der vielen Vorteile. 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Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult.<\/p>","content":[{"type":"text","data":"Most websites these days are <a rel=\"noreferrer noopener\" aria-label=\"active on social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">active on social media<\/a>. Being active means regularly posting new content, and doing your best to engage with followers. The problem is that most people follow hundreds of accounts, which makes getting users to actually engage difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services.<\/p>","content":[{"type":"text","data":"One solution to that problem is not to focus all of your efforts on social media, and to instead build a community of your own. <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/membership-site-reasons\/\" target=\"_blank\">With a membership website<\/a>, you control every aspect of the user experience. Moreover, you can use it to foster discussion about your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!<\/p>","content":[{"type":"text","data":"In this article, we're going to talk about how online membership websites work in general. Then we'll go over three key advantages that membership sites have over social media platforms. Let's jump in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Membership Sites Work<\/h2>","content":"Wie Mitgliedschaftsseiten funktionieren","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:<\/p>","content":[{"type":"text","data":"Chances are you're probably a member of a lot of websites. In broad terms, they all work much the same. You register for an account, and then you can start talking with the site's other members and accessing content. The perfect example of such a system is online forums:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png\" alt=\"An example of an online forum.\" class=\"wp-image-19764\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","data":{"alt":"An example of an online forum.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/forum-example.png","align":"center"},"style":{"width":765,"height":303,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:<\/p>","content":[{"type":"text","data":"That's just one type of membership website, however. In practice, you can tweak any aspect of the experience, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>What content is open to the public and what is restricted<\/li><li>Who can register to be a member<\/li><li>Whether users have to pay to join the website<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Welche Inhalte sind f\u00fcr die \u00d6ffentlichkeit zug\u00e4nglich und welche nicht?<\/li><li>Wer kann sich als Mitglied anmelden?<\/li><li>Ob die Nutzer f\u00fcr die Teilnahme an der Website bezahlen m\u00fcssen<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community.<\/p>","content":[{"type":"text","data":"One of the biggest issues with static websites is that they're hardly interactive. You can't engage with your users \u2013 or get them to interact with each other \u2013 through the website itself. You may have contact forms and emails, but those are hardly conducive to a feeling of community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site.<\/p>","content":[{"type":"text","data":"Social media helps websites bridge that gap. However, social media platforms are limiting in many ways, especially when compared to the power of a fully-featured membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Advantages of Membership Websites Over Social Media Platforms<\/h2>","content":"3 Vorteile von Mitgliedschafts-Websites gegen\u00fcber Social-Media-Plattformen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community.<\/p>","content":[{"type":"text","data":"There's a time and a place for <a rel=\"noreferrer noopener\" aria-label=\"using social media (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">using social media<\/a> to promote your business. However, it shouldn't be the only channel you rely on, and that's where a membership site comes in. Let's look at three benefits of creating this type of dedicated community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Don't Need to Rely on a Third-Party Platform<\/h3>","content":"1. Sie m\u00fcssen sich nicht auf eine Plattform eines Drittanbieters verlassen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\"Billions of people (opens in a new tab)\" href=\"https:\/\/ourworldindata.org\/rise-of-social-media\" target=\"_blank\">Billions of people<\/a> use social media platforms every day. You're almost certainly familiar with the big names, such as Facebook, Instagram, and Twitter, but there are also a lot of smaller regional and niche platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content.<\/p>","content":[{"type":"text","data":"Here's the problem \u2013 every one of those platforms requires you to abide by a different rule set. Moreover, they each tend to specialize in very different types of content. If you want to engage users on Instagram, it's all about visuals, whereas Facebook is more friendly for text-heavy content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up.<\/p>","content":[{"type":"text","data":"The result is that running popular accounts on multiple social media platforms is essentially a full-time job. It's no wonder that so many businesses are hiring social media managers just to keep up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more.<\/p>","content":[{"type":"text","data":"With a membership website that you own, there's no one else setting the rules. You control every aspect of the platform, including which functionality you want, who to let in, what kind of content is allowed, and more."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content.<\/p>","content":[{"type":"text","data":"WordPress might not offer advanced membership functionality out of the box, but that's easily fixed with plugins. By using <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/\" target=\"_blank\">MemberPress<\/a>, for example, you can customize the user registration experience and gain full control over who sees what content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2. You Get Access to More Avenues for Monetization<\/h2>","content":"2. Sie erhalten Zugang zu mehr M\u00f6glichkeiten der Monetarisierung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between.<\/p>","content":[{"type":"text","data":"If you're going to spend a lot of time and effort managing a social media presence for your business, it should help you drive profits. The issue is that with social media, monetization options can be few and far between."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:<\/p>","content":[{"type":"text","data":"What you&nbsp;<em>can&nbsp;<\/em>do is to use social media to help you find and drive leads to your website. Plus, with a membership site you'll get access to a whole host of <a rel=\"noreferrer noopener\" aria-label=\"monetization options (opens in a new tab)\" href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\">monetization options<\/a>, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Offering subscriptions<\/li><li>Requiring one-time payments for access<\/li><li>Displaying ads for other websites<\/li><li>Selling digital products<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Angebot von Abonnements<\/li><li>Einmalige Zahlungen f\u00fcr den Zugang verlangen<\/li><li>Anzeigen f\u00fcr andere Websites einblenden<\/li><li>Verkauf von digitalen Produkten<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic.<\/p>","content":[{"type":"text","data":"The main takeaway is that when you get users to visit a website you own, you have a lot more freedom about how to monetize that traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:<\/p>","content":[{"type":"text","data":"With MemberPress, you can easily <a rel=\"noreferrer noopener\" aria-label=\"add subscription (opens in a new tab)\" href=\"https:\/\/memberpress.com\/docs\/using-the-subscriptions-page\/\" target=\"_blank\">add subscription<\/a> and payment functionality to your website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png\" alt=\"Paying for a subscription using MemberPress.\" class=\"wp-image-19765\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","data":{"alt":"Paying for a subscription using MemberPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/membership-payments.png","align":"center"},"style":{"width":588,"height":295,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user.<\/p>","content":[{"type":"text","data":"As far as ads go, nothing is stopping you from <a href=\"https:\/\/memberpress.com\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">joining any ad network<\/a> you want. For digital products, you'll need <a rel=\"noreferrer noopener\" aria-label=\"an e-commerce plugin (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-an-online-store-in-your-membership-site\/\" target=\"_blank\">an e-commerce plugin<\/a>, but you have a lot of choices as a WordPress user."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Can Build a Much More Close-Knit Community<\/h3>","content":"3. Sie k\u00f6nnen eine viel engere Gemeinschaft aufbauen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community.<\/p>","content":[{"type":"text","data":"Right now, you probably follow hundreds of people and businesses on social media, spread out across multiple platforms. Social media is a fantastic tool for communication, but it's less useful if you want to nurture a close-knit community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group.<\/p>","content":[{"type":"text","data":"Traditional social media feeds are designed to drown you in updates. You never cease to get stimuli from different sources, which means you're not going to feel like you're part of a single group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:<\/p>","content":[{"type":"text","data":"Membership websites such as forums are the complete opposite. Discussions might not be as fast-paced, but you get to have long, interesting conversations with other users who are interested in the same things as you are:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png\" alt=\"An example of an engaging online discussion.\" class=\"wp-image-19766\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","data":{"alt":"An example of an engaging online discussion.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/discussions-example.png","align":"center"},"style":{"width":806,"height":581,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together.<\/p>","content":[{"type":"text","data":"That last part is key for any membership site. For users to feel as though they're part of a community, there needs to be something that holds them together."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage.<\/p>","content":[{"type":"text","data":"If you want to build a membership website for your business, it can enable your audience to discuss their experiences, talk about other topics, share tips, and more. The decision is up to you, and you have full freedom when it comes to what kind of engagement you encourage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help.<\/p>","content":[{"type":"text","data":"Social media is a great way to connect with your website's audience. However, if you want to forge a real community, you'll need something that feels more close-knit. That's where a membership website can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:<\/p>","content":[{"type":"text","data":"With WordPress and MemberPress, <a rel=\"noreferrer noopener\" aria-label=\"creating a membership website (opens in a new tab)\" href=\"https:\/\/memberpress.com\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\">creating a membership website<\/a> isn't all that complicated. It also comes with several advantages over social media, including:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Not having to rely on a third-party platform.<\/li><li>Getting access to more avenues for monetization.<\/li><li>Being able to build a much more close-knit community.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Sie sind nicht auf eine Plattform eines Drittanbieters angewiesen.<\/li><li>Zugang zu mehr M\u00f6glichkeiten der Monetarisierung.<\/li><li>Wir sind in der Lage, eine viel engere Gemeinschaft aufzubauen.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;<\/p>","content":[{"type":"text","data":"Do you have any questions about how to start a membership website using WordPress? Let's go over them in the comments section below!&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=19762"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/19762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/20032"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=19762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=19762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=19762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}