{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/","title":{"rendered":"Wie Sie Promotional Video Marketing nutzen k\u00f6nnen, um Ihre Mitgliedschafts-Website zu st\u00e4rken"},"content":{"rendered":"<p class=\"wp-block-paragraph\">For as long as video has been around, we\u2019ve been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotionale Verbindungen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotionale Verbindungen<\/a> schneller als Text, so dass sie ein leistungsf\u00e4higes Instrument sein kann, um Konversionen zu steigern und mehr Website-Nutzer anzuziehen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9cf754a4588\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9cf754a4588\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Why It\u2019s Worth Using Promotional Videos to Market Your Membership Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 Wege, wie Sie Werbevideos verwenden k\u00f6nnen, um Anmeldungen f\u00fcr Ihre Mitgliedschafts-Website zu f\u00f6rdern<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Nutzen Sie die Vorteile kostenloser Videoplattformen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Include Videos on Your Membership Website\u2019s Landing Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The best way to convince visitors to become members on your site is to break down what\u2019s in it for them. Using video enables you to\u00a0<em>anzeigen\u00a0<\/em>Besucher, was Ihre Produkte oder Dienstleistungen k\u00f6nnen. Kombinieren Sie das mit guten Marketingtexten, und Sie haben eine erfolgreiche Kombination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we\u2019ll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why It\u2019s Worth Using Promotional Videos to Market Your Membership Website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Promotional videos are everywhere online. You can\u2019t go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obwohl sie\u00a0<em>kann\u00a0<\/em>be annoying sometimes, we can\u2019t deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/de\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ihre Mitglieder-Website (\u00f6ffnet in einem neuen Tab)\">Ihre Mitglieder-Website<\/a> makes it appear more professional, and it\u2019s a quick way to drive home the benefits a membership offers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there\u2019s always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it\u2019s one of the most popular tools for coordination within companies.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"cqMNB5DOjHlavsYodrweA7Ryun36TXzFLJQi49VtIbSPgKUmW1fhEZx\"><div class=\"responsive-video\"><iframe title=\"\"so yeah, we tried slack \u2026\"\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> bietet ein neueres Beispiel f\u00fcr ein hervorragendes Werbevideo. Die Maus braucht wohl keine Einf\u00fchrung, aber auch etablierte Marken m\u00fcssen ein cleveres Marketing betreiben, wenn sie einen neuen Dienst einf\u00fchren.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"kCytIDz5S7WPOszItB9W91rmfanQU8b2nQumeKdERbhc7o0BYOKCPf62xGrGqHY06jpvT18lJuVEeFpDi\"><div class=\"responsive-video\"><iframe title=\"Streaming jetzt starten | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you don\u2019t need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"Sie k\u00f6nnen Videos erstellen (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">erm\u00f6glichen Ihnen die Erstellung von Videos<\/a> mit einem geringen Budget, damit Ihre Mitglieder-Website diese wichtige Ressource nutzen kann.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 Wege, wie Sie Werbevideos verwenden k\u00f6nnen, um Anmeldungen f\u00fcr Ihre Mitgliedschafts-Website zu f\u00f6rdern<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For this section, we\u2019re going to assume you already <a aria-label=\"ein Werbevideo haben (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ein Werbevideo haben<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people\u2019s attention as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Nutzen Sie die Vorteile kostenloser Videoplattformen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es um kostenlose Videoplattformen geht, ist YouTube der K\u00f6nig, mit <a aria-label=\"73% des Marktanteils (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% des Marktanteils<\/a> ganz f\u00fcr sich allein. Das hei\u00dft, wenn Sie Ihr Video auf YouTube hochladen, hat es die besten Chancen, ein Publikum zu finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you\u2019ll have to rely on YouTube searches. That means you need to consider <a aria-label=\"Video Search Engine Optimization (SEO) (\u00f6ffnet in einem neuen Tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">Video-Suchmaschinenoptimierung (SEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Einige Beispiele f\u00fcr YouTube-Werbevideos.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In der Praxis bedeutet das, dass du ein paar Schritte unternehmen musst, um die Chancen zu erh\u00f6hen, dass YouTube-Nutzer dein Video finden. Um das zu tun, k\u00f6nnen Sie:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use a target keyword within the video\u2019s title.<\/li><li>Optimieren Sie Ihre Videobeschreibung.<\/li><li>Kennzeichnen Sie Ihr Video mit beliebten Schl\u00fcsselw\u00f6rtern.<\/li><li>W\u00e4hlen Sie die richtige Kategorie f\u00fcr Ihr Video.<\/li><li>Laden Sie ein auff\u00e4lliges Vorschaubild hoch.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve conducted <a aria-label=\"SEO f\u00fcr Ihre Mitglieder-Website (\u00f6ffnet in einem neuen Tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO f\u00fcr Ihre Mitglieder-Website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you\u2019re using YouTube instead of a content management system (CMS) like WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to social media, you\u2019ll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maximize the chance that users will find your video, you\u2019ll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Wahl des richtigen Hashtags funktioniert \u00e4hnlich wie <a aria-label=\"Schl\u00fcsselw\u00f6rter verwenden (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schl\u00fcsselw\u00f6rter verwenden<\/a>. Wenn Sie einen beliebten Hashtag ausw\u00e4hlen, wird Ihr Video in den Feeds der sozialen Medien von mehr Menschen gefunden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Ein Beispiel f\u00fcr einen Instagram-Hashtag.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Je beliebter der Hashtag jedoch ist, desto mehr Inhalte werden darauf verweisen. Ihr Video <em>kann<\/em> get lost in all the noise. That\u2019s why you see so many posts with multiple hashtags instead of only one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a rule of thumb, you don\u2019t want to use hashtags that aren\u2019t relevant to your video, because users might flag it. If you don\u2019t know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also important that you don\u2019t use\u00a0<em>zu viele\u00a0<\/em>Hashtags. Studien zeigen, dass <a rel=\"noreferrer noopener\" aria-label=\"Beitr\u00e4ge mit neun Hashtags (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">Beitr\u00e4ge mit neun Hashtags<\/a> get the most engagement on Instagram, for example, so it\u2019s best to research each platform carefully and aim for an optimal number of hashtags.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Include Videos on Your Membership Website\u2019s Landing Page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">So far, we\u2019ve focused on social media and video platforms. However, it\u2019s important that you don\u2019t forget to upload your promotional video to your <a aria-label=\"Landing Page der Website f\u00fcr Mitglieder (\u00f6ffnet in einem neuen Tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/de\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website\u2019s landing page<\/a>ebenfalls.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your landing page\u2019s primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Einbindung Ihres Werbevideos auf Ihrer Landing Page ist eine einfache M\u00f6glichkeit, die Zahl der Nutzeranmeldungen zu erh\u00f6hen. So f\u00fcgen Sie ein Video hinzu <a href=\"https:\/\/memberpress.com\/de\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"auf Ihrer WordPress-Website (\u00f6ffnet in einem neuen Tab)\">zu Ihrer WordPress-Website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn\u2019t slow down your landing page\u2019s loading speed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald Ihr Video auf YouTube ist, k\u00f6nnen Sie den Link nehmen und ihn mit dem Block-Editor in eine eigene Zeile einf\u00fcgen. Der Editor erkennt YouTube-Links automatisch und bettet das Video sofort ein.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Einbetten eines Videos in WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you\u2019re already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>wobei<\/em> to place the video, we recommend that you put it front and center on your landing page, so it\u2019s one of the first things your visitors see.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a reason businesses <a aria-label=\"so viel Geld investieren (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">so viel Geld investieren<\/a> in commercial and online video ads \u2013 they work. If that\u2019s true for some of the most successful  companies today, there\u2019s no reason you can\u2019t make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Nutzen Sie die Vorteile kostenloser Videoplattformen.<\/li><li>Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags).<\/li><li>Include videos on your membership site\u2019s landing page.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do you have any questions about how to use promotional videos to drive signups? Let\u2019s go over them in the comments section below!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we\u2019ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. The best way to convince visitors to become members on your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187],"class_list":["post-20406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-marketing-strategies","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. 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Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For as long as video has been around, we've been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why It's Worth Using Promotional Videos to Market Your Membership Website<\/h2>","content":"Warum es sich lohnt, Werbevideos zur Vermarktung Ihrer Mitgliedschafts-Website zu verwenden","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"&quot;So Yeah, We Tried Slack \u2026&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"&quot;Ja, wir haben Slack ausprobiert ...&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&amp;t","url":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&t"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Start Streaming Now | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Streaming jetzt starten | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg","url":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways You Can Use Promotional Videos to Drive Signups for Your Membership Website<\/h2>","content":"3 Wege, wie Sie Werbevideos verwenden k\u00f6nnen, um Anmeldungen f\u00fcr Ihre Mitgliedschafts-Website zu f\u00f6rdern","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Take Advantage of Free Video Platforms<\/h3>","content":"1. Nutzen Sie die Vorteile kostenloser Videoplattformen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Some examples of YouTube promotional videos.\" class=\"wp-image-20407\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png","data":{"alt":"Some examples of YouTube promotional videos.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png"},"style":{"width":882,"height":381,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use a target keyword within the video's title.<\/li><li>Optimize your video description.<\/li><li>Tag your video with popular keywords.<\/li><li>Choose the right category for your video.<\/li><li>Upload an eye-catching thumbnail.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Verwenden Sie ein Zielschl\u00fcsselwort im Titel des Videos.<\/li><li>Optimieren Sie Ihre Videobeschreibung.<\/li><li>Kennzeichnen Sie Ihr Video mit beliebten Schl\u00fcsselw\u00f6rtern.<\/li><li>W\u00e4hlen Sie die richtige Kategorie f\u00fcr Ihr Video.<\/li><li>Laden Sie ein auff\u00e4lliges Vorschaubild hoch.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Publish Your Videos on Social Media (Using the Right Hashtags)<\/h3>","content":"2. Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"An example of an Instagram hashtag.\" class=\"wp-image-20408\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png","data":{"alt":"An example of an Instagram hashtag.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png"},"style":{"width":770,"height":242,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Include Videos on Your Membership Website's Landing Page<\/h3>","content":"3. Videos auf der Landing Page Ihrer Mitgliedschafts-Website einbinden","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Embedding a video in WordPress.\" class=\"wp-image-20409\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png","data":{"alt":"Embedding a video in WordPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png"},"style":{"width":997,"height":605,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Take advantage of free video platforms.<\/li><li>Publish your videos on social media (using the right hashtags).<\/li><li>Include videos on your membership site's landing page.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Nutzen Sie die Vorteile kostenloser Videoplattformen.<\/li><li>Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags).<\/li><li>Binden Sie Videos in die Landing Page Ihrer Mitglieder-Website ein.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}