{"id":20406,"date":"2020-01-08T10:00:00","date_gmt":"2020-01-08T17:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=20406"},"modified":"2020-08-05T08:57:59","modified_gmt":"2020-08-05T14:57:59","slug":"promotional-video-marketing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/","title":{"rendered":"Wie Sie Promotional Video Marketing nutzen k\u00f6nnen, um Ihre Mitgliedschafts-Website zu st\u00e4rken"},"content":{"rendered":"<p>Seit es Videos gibt, nutzen wir sie, um f\u00fcr Produkte und Dienstleistungen zu werben. Mit Videos k\u00f6nnen Sie h\u00e4ufig <a rel=\"noreferrer noopener\" aria-label=\"emotionale Verbindungen (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotionale Verbindungen<\/a> schneller als Text, so dass sie ein leistungsf\u00e4higes Instrument sein kann, um Konversionen zu steigern und mehr Website-Nutzer anzuziehen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a5aa3c6d6407\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5aa3c6d6407\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\" >Warum es sich lohnt, Werbevideos zur Vermarktung Ihrer Mitgliedschafts-Website zu verwenden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\" >3 Wege, wie Sie Werbevideos verwenden k\u00f6nnen, um Anmeldungen f\u00fcr Ihre Mitgliedschafts-Website zu f\u00f6rdern<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#1_Take_Advantage_of_Free_Video_Platforms\" >1. Nutzen Sie die Vorteile kostenloser Videoplattformen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\" >2. Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#3_Include_Videos_on_Your_Membership_Websites_Landing_Page\" >3. Videos auf der Landing Page Ihrer Mitgliedschafts-Website einbinden<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Der beste Weg, Besucher davon zu \u00fcberzeugen, Mitglied auf Ihrer Website zu werden, ist, ihnen die Vorteile zu verdeutlichen, die sie davon haben. Der Einsatz von Videos erm\u00f6glicht es Ihnen\u00a0<em>anzeigen\u00a0<\/em>Besucher, was Ihre Produkte oder Dienstleistungen k\u00f6nnen. Kombinieren Sie das mit guten Marketingtexten, und Sie haben eine erfolgreiche Kombination.<\/p>\n\n\n\n<p>In diesem Artikel werden wir dar\u00fcber sprechen, warum Werbemarketing funktioniert, und Ihnen einige Beispiele von Mitglieder-Websites zeigen, die es zu ihrem Vorteil nutzen. Anschlie\u00dfend stellen wir Ihnen drei Methoden vor, wie Sie Werbevideos einsetzen k\u00f6nnen, um mehr Anmeldungen zu erhalten. Lassen Sie die Kameras laufen!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Its_Worth_Using_Promotional_Videos_to_Market_Your_Membership_Website\"><\/span>Warum es sich lohnt, Werbevideos zur Vermarktung Ihrer Mitgliedschafts-Website zu verwenden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Werbevideos sind im Internet allgegenw\u00e4rtig. Sie k\u00f6nnen nicht durch ein paar Instagram-Stories gehen oder durch Ihren Facebook-Feed navigieren, ohne auf mindestens eines dieser Videos zu sto\u00dfen.<\/p>\n\n\n\n<p>Obwohl sie\u00a0<em>kann\u00a0<\/em>Auch wenn sie manchmal l\u00e4stig sind, k\u00f6nnen wir nicht leugnen, dass Werbevideos funktionieren. Ein Video, das Werbung macht <a href=\"https:\/\/memberpress.com\/de\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ihre Mitglieder-Website (\u00f6ffnet in einem neuen Tab)\">Ihre Mitglieder-Website<\/a> l\u00e4sst sie professioneller erscheinen und ist ein schneller Weg, um die Vorteile einer Mitgliedschaft zu verdeutlichen.<\/p>\n\n\n\n<p>Mit Videos k\u00f6nnen Sie auch Nutzer ansprechen, die f\u00fcr Videomarketing aufgeschlossener sind als f\u00fcr andere Kan\u00e4le. Dar\u00fcber hinaus besteht immer die Chance, dass Ihr Werbevideo viral geht und Ihnen hilft, Ihre Website zu vergr\u00f6\u00dfern.<\/p>\n\n\n\n<p><a aria-label=\"Slack (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>hat zum Beispiel ein sehr erfolgreiches Werbevideo ver\u00f6ffentlicht, als es noch ein neuer Dienst war. Heute ist es eines der beliebtesten Instrumente f\u00fcr die Koordination in Unternehmen.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"rEJgTXtsf2nc9Mb5Dx6Pl4mj8B1i\"><div class=\"responsive-video\"><iframe title=\"\"so yeah, we tried slack \u2026\"\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p><a aria-label=\"Disney+ (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> bietet ein neueres Beispiel f\u00fcr ein hervorragendes Werbevideo. Die Maus braucht wohl keine Einf\u00fchrung, aber auch etablierte Marken m\u00fcssen ein cleveres Marketing betreiben, wenn sie einen neuen Dienst einf\u00fchren.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"lFDnIG2vs0Xr97Bj4KmYQbaSh\"><div class=\"responsive-video\"><iframe title=\"Streaming jetzt starten | Disney+\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Nat\u00fcrlich m\u00fcssen Sie kein millionenschweres Unternehmen f\u00fchren, um von Werbevideos zu profitieren. Es gibt eine Vielzahl von Online-Diensten, die <a rel=\"noreferrer noopener\" aria-label=\"Sie k\u00f6nnen Videos erstellen (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">erm\u00f6glichen Ihnen die Erstellung von Videos<\/a> mit einem geringen Budget, damit Ihre Mitglieder-Website diese wichtige Ressource nutzen kann.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_You_Can_Use_Promotional_Videos_to_Drive_Signups_for_Your_Membership_Website\"><\/span>3 Wege, wie Sie Werbevideos verwenden k\u00f6nnen, um Anmeldungen f\u00fcr Ihre Mitgliedschafts-Website zu f\u00f6rdern<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In diesem Abschnitt gehen wir davon aus, dass Sie bereits <a aria-label=\"ein Werbevideo haben (\u00f6ffnet in einem neuen Tab)\" href=\"https:\/\/memberpress.com\/de\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ein Werbevideo haben<\/a> f\u00fcr Ihre Mitglieder-Website fertiggestellt. Ihre Aufgabe ist es nun, sie effektiv zu vermarkten, damit das Video die Chance bekommt, die Aufmerksamkeit m\u00f6glichst vieler Menschen zu erregen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Take_Advantage_of_Free_Video_Platforms\"><\/span>1. Nutzen Sie die Vorteile kostenloser Videoplattformen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn es um kostenlose Videoplattformen geht, ist YouTube der K\u00f6nig, mit <a aria-label=\"73% des Marktanteils (\u00f6ffnet in einer neuen Registerkarte)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% des Marktanteils<\/a> ganz f\u00fcr sich allein. Das hei\u00dft, wenn Sie Ihr Video auf YouTube hochladen, hat es die besten Chancen, ein Publikum zu finden.<\/p>\n\n\n\n<p>Wenn Sie jedoch keinen YouTube-Kanal mit einer gro\u00dfen Fangemeinde haben, kann es f\u00fcr ein neues Video schwierig sein, Aufmerksamkeit zu erlangen. Ohne eine Fangemeinde m\u00fcssen Sie sich auf die YouTube-Suche verlassen. Das bedeutet, dass Sie Folgendes ber\u00fccksichtigen m\u00fcssen <a aria-label=\"Video Search Engine Optimization (SEO) (\u00f6ffnet in einem neuen Tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">Video-Suchmaschinenoptimierung (SEO)<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"882\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Einige Beispiele f\u00fcr YouTube-Werbevideos.\" class=\"wp-image-20407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png 882w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-394x170.png 394w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube-156x67.png 156w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p>In der Praxis bedeutet das, dass du ein paar Schritte unternehmen musst, um die Chancen zu erh\u00f6hen, dass YouTube-Nutzer dein Video finden. Um das zu tun, k\u00f6nnen Sie:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Verwenden Sie ein Zielschl\u00fcsselwort im Titel des Videos.<\/li><li>Optimieren Sie Ihre Videobeschreibung.<\/li><li>Kennzeichnen Sie Ihr Video mit beliebten Schl\u00fcsselw\u00f6rtern.<\/li><li>W\u00e4hlen Sie die richtige Kategorie f\u00fcr Ihr Video.<\/li><li>Laden Sie ein auff\u00e4lliges Vorschaubild hoch.<\/li><\/ol>\n\n\n\n<p>Wenn Sie in der Vergangenheit <a aria-label=\"SEO f\u00fcr Ihre Mitglieder-Website (\u00f6ffnet in einem neuen Tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO f\u00fcr Ihre Mitglieder-Website<\/a>sollten Sie mit den meisten dieser Techniken bereits vertraut sein. Der einzige Unterschied ist, dass Sie jetzt YouTube anstelle eines Content-Management-Systems (CMS) wie WordPress verwenden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Publish_Your_Videos_on_Social_Media_Using_the_Right_Hashtags\"><\/span>2. Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn es um soziale Medien geht, sto\u00dfen Sie auf ein \u00e4hnliches Problem wie bei YouTube. Ohne eine etablierte Fangemeinde kann es schwierig sein, die Aufmerksamkeit f\u00fcr Ihr Video zu gewinnen.<\/p>\n\n\n\n<p>Um die Chance zu erh\u00f6hen, dass Nutzer Ihr Video finden, m\u00fcssen Sie sich auf Hashtags verlassen. Gl\u00fccklicherweise funktionieren Hashtags auf den meisten beliebten Plattformen, darunter Twitter, Instagram und Facebook, auf die gleiche Weise.<\/p>\n\n\n\n<p>Die Wahl des richtigen Hashtags funktioniert \u00e4hnlich wie <a aria-label=\"Schl\u00fcsselw\u00f6rter verwenden (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schl\u00fcsselw\u00f6rter verwenden<\/a>. Wenn Sie einen beliebten Hashtag ausw\u00e4hlen, wird Ihr Video in den Feeds der sozialen Medien von mehr Menschen gefunden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"770\" height=\"242\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"Ein Beispiel f\u00fcr einen Instagram-Hashtag.\" class=\"wp-image-20408\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-300x94.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-768x241.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-541x170.png 541w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-700x220.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag-156x49.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Je beliebter der Hashtag jedoch ist, desto mehr Inhalte werden darauf verweisen. Ihr Video <em>kann<\/em> in dem ganzen L\u00e4rm untergehen. Deshalb sieht man so viele Beitr\u00e4ge mit mehreren Hashtags anstelle von nur einem.<\/p>\n\n\n\n<p>Als Faustregel gilt, dass Sie keine Hashtags verwenden sollten, die f\u00fcr Ihr Video nicht relevant sind, da die Nutzer sie m\u00f6glicherweise markieren. Wenn Sie nicht wissen, wo Sie anfangen sollen, sehen Sie nach, welche Hashtags Ihre Konkurrenten in ihren eigenen Beitr\u00e4gen verwenden. Sie k\u00f6nnen diese Informationen als Ausgangspunkt verwenden.<\/p>\n\n\n\n<p>Es ist auch wichtig, dass Sie keine\u00a0<em>zu viele\u00a0<\/em>Hashtags. Studien zeigen, dass <a rel=\"noreferrer noopener\" aria-label=\"Beitr\u00e4ge mit neun Hashtags (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">Beitr\u00e4ge mit neun Hashtags<\/a> Daher ist es am besten, jede Plattform sorgf\u00e4ltig zu recherchieren und eine optimale Anzahl von Hashtags anzustreben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Include_Videos_on_Your_Membership_Websites_Landing_Page\"><\/span>3. Videos auf der Landing Page Ihrer Mitgliedschafts-Website einbinden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bislang haben wir uns auf soziale Medien und Videoplattformen konzentriert. Es ist jedoch wichtig, dass Sie nicht vergessen, Ihr Werbevideo auf Ihre Website hochzuladen. <a aria-label=\"Landing Page der Website f\u00fcr Mitglieder (\u00f6ffnet in einem neuen Tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/de\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">Landing Page der Website f\u00fcr Mitglieder<\/a>ebenfalls.<\/p>\n\n\n\n<p>Die Hauptaufgabe Ihrer Landing Page besteht darin, die Nutzer davon zu \u00fcberzeugen, Mitglied zu werden. Dies geschieht, indem Sie die Vorteile einer Mitgliedschaft aufschl\u00fcsseln. Ein guter Text ist sehr hilfreich, aber manche Nutzer reagieren besser auf Videomarketing.<\/p>\n\n\n\n<p>Die Einbindung Ihres Werbevideos auf Ihrer Landing Page ist eine einfache M\u00f6glichkeit, die Zahl der Nutzeranmeldungen zu erh\u00f6hen. So f\u00fcgen Sie ein Video hinzu <a href=\"https:\/\/memberpress.com\/de\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"auf Ihrer WordPress-Website (\u00f6ffnet in einem neuen Tab)\">zu Ihrer WordPress-Website<\/a>Wir empfehlen Ihnen, das Video zuerst auf YouTube hochzuladen, damit die gro\u00dfe Datei die Ladegeschwindigkeit Ihrer Landing Page nicht verlangsamt.<\/p>\n\n\n\n<p>Sobald Ihr Video auf YouTube ist, k\u00f6nnen Sie den Link nehmen und ihn mit dem Block-Editor in eine eigene Zeile einf\u00fcgen. Der Editor erkennt YouTube-Links automatisch und bettet das Video sofort ein.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"605\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Einbetten eines Videos in WordPress.\" class=\"wp-image-20409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-768x466.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-840x510.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-700x425.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video-156x95.png 156w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p>Auf diese Weise sparen Sie etwas Bandbreite gegen\u00fcber dem direkten Hochladen des Videos auf Ihre Website. Und wenn Sie YouTube bereits f\u00fcr Ihr Marketing nutzen, k\u00f6nnen Sie zwei Fliegen mit einer Klappe schlagen. Wie f\u00fcr <em>wobei<\/em> Um das Video zu platzieren, empfehlen wir, dass Sie es an vorderster Stelle auf Ihrer Landing Page platzieren, damit es eines der ersten Dinge ist, die Ihre Besucher sehen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es gibt einen Grund, warum Unternehmen <a aria-label=\"so viel Geld investieren (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">so viel Geld investieren<\/a> in Werbe- und Online-Videowerbung - sie funktionieren. Wenn das auf einige der erfolgreichsten Unternehmen zutrifft, gibt es keinen Grund, warum Werbevideos nicht auch bei Ihnen funktionieren sollten. Ihr Budget mag kleiner sein, aber das macht jede zus\u00e4tzliche Anmeldung, die Sie als Ergebnis Ihrer Videos erhalten, wertvoller.<\/p>\n\n\n\n<p>Wenn Sie Ihre Mitgliederzahlen mithilfe von Werbevideos steigern m\u00f6chten, empfehlen wir Ihnen die folgenden drei Ans\u00e4tze:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Nutzen Sie die Vorteile kostenloser Videoplattformen.<\/li><li>Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags).<\/li><li>Binden Sie Videos in die Landing Page Ihrer Mitglieder-Website ein.<\/li><\/ol>\n\n\n\n<p><em>Haben Sie Fragen dazu, wie Sie Werbevideos nutzen k\u00f6nnen, um Anmeldungen zu f\u00f6rdern? Lassen Sie uns diese in den Kommentaren unten besprechen!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>For as long as video has been around, we\u2019ve been using it to advertise products and services. Video often enables you to establish emotional connections faster than text does, so it can be a powerful tool to boost conversions and attract more website users. The best way to convince visitors to become members on your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":20690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187],"class_list":{"0":"post-20406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-marketing-strategies","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let&#039;s go over three key video marketing tips!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"marketing strategies\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\" \/>\n\t\t<meta property=\"og:description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let&#039;s go over three key video marketing tips!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-01-08T17:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-08-05T14:57:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let&#039;s go over three key video marketing tips!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#blogposting\",\"name\":\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\",\"headline\":\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Promotional-Video@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2020-01-08T10:00:00-05:00\",\"dateModified\":\"2020-08-05T08:57:59-04:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#webpage\"},\"articleSection\":\"Marketing, Marketing Strategies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#listItem\",\"name\":\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#listItem\",\"position\":3,\"name\":\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1784215164\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/\",\"name\":\"How You Can Use Promotional Video Marketing to Boost Your Membership Website\",\"description\":\"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let's go over three key video marketing tips!\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Promotional-Video@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/promotional-video-marketing\\\/#mainImage\"},\"datePublished\":\"2020-01-08T10:00:00-05:00\",\"dateModified\":\"2020-08-05T08:57:59-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How You Can Use Promotional Video Marketing to Boost Your Membership Website<\/title>\n\n","aioseo_head_json":{"title":"Wie Sie Promotional Video Marketing nutzen k\u00f6nnen, um Ihre Mitgliedschafts-Website zu st\u00e4rken","description":"Werbevideos k\u00f6nnen dazu beitragen, neue Mitglieder auf Ihre Website zu bringen, aber nur, wenn Sie sie richtig einsetzen. Lassen Sie uns drei wichtige Tipps zum Videomarketing durchgehen!","canonical_url":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/","robots":"max-image-preview:large","keywords":"marketing strategies","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#blogposting","name":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","headline":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png","width":1480,"height":987},"datePublished":"2020-01-08T10:00:00-05:00","dateModified":"2020-08-05T08:57:59-04:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#webpage"},"articleSection":"Marketing, Marketing Strategies"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#listItem","name":"How You Can Use Promotional Video Marketing to Boost Your Membership Website"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#listItem","position":3,"name":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1784215164"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/","name":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","description":"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let's go over three key video marketing tips!","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png","@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/#mainImage"},"datePublished":"2020-01-08T10:00:00-05:00","dateModified":"2020-08-05T08:57:59-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","og:description":"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let's go over three key video marketing tips!","og:url":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2020-01-08T17:00:00+00:00","article:modified_time":"2020-08-05T14:57:59+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","twitter:description":"Promotional videos can help drive new members to your website, but only if you approach them the right way. Let's go over three key video marketing tips!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/Promotional-Video@2x.png"},"aioseo_meta_data":{"post_id":"20406","title":null,"description":"Werbevideos k\u00f6nnen dazu beitragen, neue Mitglieder auf Ihre Website zu bringen, aber nur, wenn Sie sie richtig einsetzen. Lassen Sie uns drei wichtige Tipps zum Videomarketing durchgehen!","keywords":"","keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:17:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-03-03 15:06:00"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow You Can Use Promotional Video Marketing to Boost Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"How You Can Use Promotional Video Marketing to Boost Your Membership Website","link":"https:\/\/memberpress.com\/de\/blog\/promotional-video-marketing\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>For as long as video has been around, we've been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users.<\/p>","content":[{"type":"text","data":"For as long as video has been around, we've been using it to advertise products and services. Video often enables you to establish <a rel=\"noreferrer noopener\" aria-label=\"emotional connections (opens in a new tab)\" href=\"https:\/\/www.adweek.com\/brand-marketing\/3-steps-to-build-a-lasting-emotional-connection-with-customers\/\" target=\"_blank\">emotional connections<\/a> faster than text does, so it can be a powerful tool to boost conversions and attract more website users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination.<\/p>","content":[{"type":"text","data":"The best way to convince visitors to become members on your site is to break down what's in it for them. Using video enables you to&nbsp;<em>show&nbsp;<\/em>visitors what your products or services can do. Combine that with great marketing copy, and you have a winning combination."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!<\/p>","content":[{"type":"text","data":"In this article, we'll talk about why promotional marketing works and show you some examples of membership websites that use it to their advantage. Then we'll cover three methods for using promotional videos to drive more signups. Let the cameras roll!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why It's Worth Using Promotional Videos to Market Your Membership Website<\/h2>","content":"Warum es sich lohnt, Werbevideos zur Vermarktung Ihrer Mitgliedschafts-Website zu verwenden","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them.<\/p>","content":[{"type":"text","data":"Promotional videos are everywhere online. You can't go through a few Instagram stories or navigate through your Facebook feed without running into at least one of them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers.<\/p>","content":[{"type":"text","data":"Although they&nbsp;<em>can&nbsp;<\/em>be annoying sometimes, we can't deny that promotional videos work. Having a video that promotes <a href=\"https:\/\/memberpress.com\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"your membership website (opens in a new tab)\">your membership website<\/a> makes it appear more professional, and it's a quick way to drive home the benefits a membership offers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website.<\/p>","content":[{"type":"text","data":"Videos also enable you to target users who might be more open to video marketing than to other channels. Moreover, there's always the chance that your promotional video might go viral and help you drive dramatic growth to your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies.<\/p>","content":[{"type":"text","data":"<a aria-label=\"Slack (opens in a new tab)\" href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, for example, launched a wildly-successful promotional video when it was still a new service. Now it's one of the most popular tools for coordination within companies."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"&quot;So Yeah, We Tried Slack \u2026&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"&quot;Ja, wir haben Slack ausprobiert ...&quot;\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B6zVzWU95Sw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&amp;t","url":"https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw&t"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service.<\/p>","content":[{"type":"text","data":"<a aria-label=\"Disney+ (opens in a new tab)\" href=\"https:\/\/www.disneyplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disney+<\/a> offers a more recent example of an excellent promotional video. The mouse might need no introduction, but even established brands need to do some clever marketing when they launch a new service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Start Streaming Now | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Streaming jetzt starten | Disney+\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/P7zW53OuvMg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg","url":"https:\/\/www.youtube.com\/watch?v=P7zW53OuvMg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource.<\/p>","content":[{"type":"text","data":"Of course, you don't need to run a multi-million-dollar business to benefit from promotional videos. There are plenty of online services that <a rel=\"noreferrer noopener\" aria-label=\"enable you to create videos (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/7-video-content-creation-tools-that-youll-need-in-2019\/\" target=\"_blank\">enable you to create videos<\/a> on a budget, so your membership website can take advantage of this crucial resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways You Can Use Promotional Videos to Drive Signups for Your Membership Website<\/h2>","content":"3 Wege, wie Sie Werbevideos verwenden k\u00f6nnen, um Anmeldungen f\u00fcr Ihre Mitgliedschafts-Website zu f\u00f6rdern","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible.<\/p>","content":[{"type":"text","data":"For this section, we're going to assume you already <a aria-label=\"have a promotional video (opens in a new tab)\" href=\"https:\/\/memberpress.com\/different-types-of-videos-for-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">have a promotional video<\/a> for your membership website ready to go. Your job now is to market it effectively, so the video gets a chance to grab as many people's attention as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Take Advantage of Free Video Platforms<\/h3>","content":"1. Nutzen Sie die Vorteile kostenloser Videoplattformen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience.<\/p>","content":[{"type":"text","data":"When it comes to free video platforms, YouTube is king, with <a aria-label=\"73% of the market share (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.datanyze.com\/market-share\/online-video\/youtube-market-share\" target=\"_blank\">73% of the market share<\/a> all to itself. That means uploading your video to YouTube gives it the best odds of finding an audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:<\/p>","content":[{"type":"text","data":"If you don't have a YouTube channel with a sizable following, however, it can be hard for a new video to gain traction. Without a fan base, you'll have to rely on YouTube searches. That means you need to consider <a aria-label=\"video Search Engine Optimization (SEO) (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hubspot.com\/marketing\/youtube-seo\" target=\"_blank\">video search engine optimization (SEO)<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png\" alt=\"Some examples of YouTube promotional videos.\" class=\"wp-image-20407\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png","data":{"alt":"Some examples of YouTube promotional videos.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/promo-youtube.png"},"style":{"width":882,"height":381,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:<\/p>","content":[{"type":"text","data":"In practice, that means taking a few steps to maximize the odds of YouTube users finding your video. To do that, you can:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use a target keyword within the video's title.<\/li><li>Optimize your video description.<\/li><li>Tag your video with popular keywords.<\/li><li>Choose the right category for your video.<\/li><li>Upload an eye-catching thumbnail.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Verwenden Sie ein Zielschl\u00fcsselwort im Titel des Videos.<\/li><li>Optimieren Sie Ihre Videobeschreibung.<\/li><li>Kennzeichnen Sie Ihr Video mit beliebten Schl\u00fcsselw\u00f6rtern.<\/li><li>W\u00e4hlen Sie die richtige Kategorie f\u00fcr Ihr Video.<\/li><li>Laden Sie ein auff\u00e4lliges Vorschaubild hoch.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress.<\/p>","content":[{"type":"text","data":"If you've conducted <a aria-label=\"SEO for your membership website (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">SEO for your membership website<\/a>, you should already be familiar with most of these techniques. The only difference is that now you're using YouTube instead of a content management system (CMS) like WordPress."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Publish Your Videos on Social Media (Using the Right Hashtags)<\/h3>","content":"2. Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult.<\/p>","content":[{"type":"text","data":"When it comes to social media, you'll run into a similar problem as with YouTube. Without an established following, getting your video to gain traction can be difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook.<\/p>","content":[{"type":"text","data":"To maximize the chance that users will find your video, you'll have to rely on hashtags. Luckily, hashtags work much the same for most popular platforms, including Twitter, Instagram, and Facebook."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds.<\/p>","content":[{"type":"text","data":"Choosing the right hashtag works similar to <a aria-label=\"using keywords (opens in a new tab)\" href=\"https:\/\/affiliateroyale.com\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">using keywords<\/a>. If you select a popular hashtag, more people might find your video in their social media feeds."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png\" alt=\"An example of an Instagram hashtag.\" class=\"wp-image-20408\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png","data":{"alt":"An example of an Instagram hashtag.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/membership-tag.png"},"style":{"width":770,"height":242,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one.<\/p>","content":[{"type":"text","data":"The more popular the hashtag is, however, the more content it will point to. So your video <em>can<\/em> get lost in all the noise. That's why you see so many posts with multiple hashtags instead of only one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point.<\/p>","content":[{"type":"text","data":"As a rule of thumb, you don't want to use hashtags that aren't relevant to your video, because users might flag it. If you don't know where to start, check out which hashtags your competitors are using in their own posts.\u00a0You can use that information as a jumping-off point."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags.<\/p>","content":[{"type":"text","data":"It's also important that you don't use&nbsp;<em>too many&nbsp;<\/em>hashtags. Studies show that <a rel=\"noreferrer noopener\" aria-label=\"posts with nine hashtags (opens in a new tab)\" href=\"https:\/\/trackmaven.com\/blog\/how-to-use-hashtags\/\" target=\"_blank\">posts with nine hashtags<\/a> get the most engagement on Instagram, for example, so it's best to research each platform carefully and aim for an optimal number of hashtags."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Include Videos on Your Membership Website's Landing Page<\/h3>","content":"3. Videos auf der Landing Page Ihrer Mitgliedschafts-Website einbinden","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well.<\/p>","content":[{"type":"text","data":"So far, we've focused on social media and video platforms. However, it's important that you don't forget to upload your promotional video to your <a aria-label=\"membership website's landing page (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/memberpress.com\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\">membership website's landing page<\/a>, as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing.<\/p>","content":[{"type":"text","data":"Your landing page's primary job is to convince users to become members. The way it does that is by breaking down the benefits of membership. Great copy goes a long way, but some users are more responsive to video marketing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed.<\/p>","content":[{"type":"text","data":"Including your promotional video on your landing page is a simple way to increase user signups. To add a video <a href=\"https:\/\/memberpress.com\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"to your WordPress website (opens in a new tab)\">to your WordPress website<\/a>, we recommend that you upload it to YouTube first, so the large file doesn't slow down your landing page's loading speed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away.<\/p>","content":[{"type":"text","data":"Once your video is on YouTube, you can take its link and paste it on its own row using the Block Editor. The editor automatically recognizes YouTube links, and will embed the video right away."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png\" alt=\"Embedding a video in WordPress.\" class=\"wp-image-20409\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png","data":{"alt":"Embedding a video in WordPress.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/12\/block-editor-video.png"},"style":{"width":997,"height":605,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see.<\/p>","content":[{"type":"text","data":"This approach saves you some bandwidth over uploading the video directly to your website. Plus, if you're already using YouTube for marketing, you can kill two birds with one stone.\u00a0As for <em>where<\/em> to place the video, we recommend that you put it front and center on your landing page, so it's one of the first things your visitors see."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable.<\/p>","content":[{"type":"text","data":"There's a reason businesses <a aria-label=\"invest so much money (opens in a new tab)\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/advertising-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">invest so much money<\/a> in commercial and online video ads \u2013 they work. If that's true for some of the most successful  companies today, there's no reason you can't make promotional videos work in your favor as well. Your budget might be smaller, but that makes every additional signup you get as a result of your videos more valuable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:<\/p>","content":[{"type":"text","data":"If you're looking to boost your membership numbers using promotional videos, here are three approaches we recommend:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Take advantage of free video platforms.<\/li><li>Publish your videos on social media (using the right hashtags).<\/li><li>Include videos on your membership site's landing page.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Nutzen Sie die Vorteile kostenloser Videoplattformen.<\/li><li>Ver\u00f6ffentlichen Sie Ihre Videos in den sozialen Medien (unter Verwendung der richtigen Hashtags).<\/li><li>Binden Sie Videos in die Landing Page Ihrer Mitglieder-Website ein.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any questions about how to use promotional videos to drive signups? Let's go over them in the comments section below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=20406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/20690"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=20406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=20406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=20406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}