{"id":20624,"date":"2020-01-06T11:02:35","date_gmt":"2020-01-06T18:02:35","guid":{"rendered":"https:\/\/memberpress.com\/?p=20624"},"modified":"2020-08-05T09:17:46","modified_gmt":"2020-08-05T15:17:46","slug":"how-to-make-a-positive-social-impact-with-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/","title":{"rendered":"Wie Sie mit Ihrem Online-Gesch\u00e4ft eine positive soziale Wirkung erzielen"},"content":{"rendered":"<p>\"Oh! aber er war eine geizige Hand am Schleifstein, Scrooge! Ein quetschender, rei\u00dfender, greifender, kratzender, klammernder, begehrlicher alter S\u00fcnder!\"<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d4d1e6823a4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4d1e6823a4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_a_percentage_of_your_profits_to_a_charitable_organization\" >Spenden Sie einen Prozentsatz Ihres Gewinns an eine wohlt\u00e4tige Organisation.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\" >Nutzen Sie Ihre soziale Plattform, um sich f\u00fcr eine Sache einzusetzen, an die Sie glauben.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Donate_services_or_physical_goods_directly\" >Spenden Sie direkt Dienstleistungen oder Sachg\u00fcter.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\" >Achten Sie darauf, was Sie mit Ihren Inhalten unterst\u00fctzen und woher Ihre Waren stammen.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Host_a_fundraising_event\" >Veranstalten Sie eine Benefizveranstaltung.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Give_perks_to_employees_who_do_social_good\" >Geben Sie Mitarbeitern, die sich sozial engagieren, Verg\u00fcnstigungen.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/#Consider_your_internal_social_impact\" >Ber\u00fccksichtigen Sie Ihre internen sozialen Auswirkungen.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Ebenezer Scrooge war ein gewiefter Gesch\u00e4ftsmann, aber niemand mochte ihn. W\u00fcrden Sie in dem Gesch\u00e4ft eines unangenehmen, grausamen Mannes einkaufen wollen oder lieber in einem Gesch\u00e4ft, das Scrooges gro\u00dfz\u00fcgigem Neffen geh\u00f6rt? Als Scrooge schlie\u00dflich den Geist des Gebens verinnerlichte und sich f\u00fcr seine Gemeinschaft einsetzte, wurde er im Leben erfolgreicher und wahrscheinlich auch finanziell erfolgreicher.\u00a0<br><\/p>\n\n\n\n<p>Auch wenn die Weihnachtsfeiertage vorbei sind, ist es nie zu sp\u00e4t, eine gro\u00dfz\u00fcgige Haltung einzunehmen. Betrachten Sie die folgenden M\u00f6glichkeiten, wie Ihr Online-Unternehmen einen positiven sozialen Einfluss aus\u00fcben kann.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spenden Sie einen Prozentsatz Ihres Gewinns an eine wohlt\u00e4tige Organisation.\u00a0<\/h2>\n\n\n\n<p> \u00dcber AmazonSmile k\u00f6nnen Amazon-Kunden 0,5 Prozent ihrer Eink\u00e4ufe an Organisationen ihrer Wahl spenden. Sie k\u00f6nnen ebenfalls einen positiven sozialen Einfluss aus\u00fcben, indem Sie einen Teil Ihrer Online-Gesch\u00e4ftsgewinne spenden. Und Sie k\u00f6nnen das Spenden sogar zu einem festen Bestandteil Ihrer Marke machen (z. B. wenn Sie immer 10 % Ihres Gewinns f\u00fcr einen bestimmten Zweck spenden).\u00a0<br><\/p>\n\n\n\n<p>Wenn Sie sich auf diese Weise engagieren, werden die Verbraucher eher geneigt sein, bei Ihnen zu kaufen, denn wenn sie das tun, tun sie nicht nur sich selbst, sondern auch der Welt etwas Gutes.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_your_social_platform_to_speak_out_for_a_cause_you_believe_in\"><\/span>Nutzen Sie Ihre soziale Plattform, um sich f\u00fcr eine Sache einzusetzen, an die Sie glauben.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Soziale Medien sind eine M\u00f6glichkeit, Tausende oder sogar Millionen zu erreichen. Denken Sie nur an die Wirkung, die die Ice Bucket Challenge \u00fcber soziale Medien hatte. Erstaunliche $115 Millionen wurden f\u00fcr den Kampf gegen ALS gesammelt, und das Bewusstsein wurde gesch\u00e4rft.\u00a0<br><\/p>\n\n\n\n<p>Wenn Sie eine gut besuchte soziale Plattform haben, nutzen Sie diese, um andere zu ermutigen, Gutes zu tun. Diskutieren Sie \u00fcber Ihre bevorzugten Wohlt\u00e4tigkeitsorganisationen oder laden Sie andere ein, sich Ihnen bei der Unterst\u00fctzung der Gemeinschaft anzuschlie\u00dfen. <\/p>\n\n\n\n<p>Indem Sie \u00fcber Ihre sozialen Plattformen einen positiven sozialen Wandel f\u00f6rdern, k\u00f6nnen Sie Gutes tun und eine starke Botschaft dar\u00fcber aussenden, wof\u00fcr Ihr Unternehmen steht.\u00a0<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Donate_services_or_physical_goods_directly\"><\/span>Spenden Sie direkt Dienstleistungen oder Sachg\u00fcter.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anstatt einen Prozentsatz Ihres Gewinns zu spenden, k\u00f6nnen Sie Ihre Dienstleistungen oder physischen Waren an eine bed\u00fcrftige Organisation spenden. Jedes Mal, wenn TOMS ein Paar seiner hochpreisigen Schuhe verkauft, spendet das Unternehmen ein Paar an bed\u00fcrftige Kinder in aller Welt. <\/p>\n\n\n\n<p>Sie sollten immer nach M\u00f6glichkeiten suchen, zu helfen, vor allem, wenn Sie \u00fcbersch\u00fcssige Best\u00e4nde oder Zeit haben. OUR (Operation Underground Railroad) veranstaltet zum Beispiel jedes Jahr einen Weihnachtsverkauf in Utah. \u00d6rtliche Unternehmen spenden Waren, und die Leute kommen und kaufen f\u00fcr die Feiertage ein. Hundert Prozent des Erl\u00f6ses gehen an OUR, um den Kinderhandel zu bek\u00e4mpfen.\u00a0<br><\/p>\n\n\n\n<p>Die Teilnahme an dieser Veranstaltung erm\u00f6glicht es Unternehmen, ihre Produkte und Dienstleistungen Hunderten von Einheimischen vorzustellen und gleichzeitig Kindern in Not zu helfen. Finden Sie eine \u00e4hnliche M\u00f6glichkeit, mit Ihrem Unternehmen Gutes zu tun.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"> <\/h4>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_socially_conscious_about_what_your_content_endorses_and_where_your_goods_come_from\"><\/span>Achten Sie darauf, was Sie mit Ihren Inhalten unterst\u00fctzen und woher Ihre Waren stammen.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00dcberlegen Sie, welche Botschaft Ihre Marke durch Werbung und soziale Medien vermittelt. Objektivieren Sie Frauen? Bef\u00fcrworten Sie Gewalt? Stellen Sie sicher, dass Sie Inhalte erstellen, die sich verkaufen, und gleichzeitig die Auswirkungen der Medien auf andere ber\u00fccksichtigen.<\/p>\n\n\n\n<p>Seien Sie sich auch der Auswirkungen bewusst, die Ihr Unternehmen bei jedem Schritt des Entstehungs- und Verkaufsprozesses haben kann. Wenn Ihr Unternehmen notwendigen Schaden anrichtet, finden Sie einen Weg, diesen Schaden zu kompensieren. <\/p>\n\n\n\n<p>So er\u00f6ffnet Tesla beispielsweise eine neue Gigafabrik in Deutschland, f\u00fcr die riesige Waldfl\u00e4chen abgeholzt werden m\u00fcssen. Elon Musk, der Eigent\u00fcmer von Tesla, hat jedoch auch $1 Million gespendet, um anderswo eine Million weitere B\u00e4ume zu pflanzen. <\/p>\n\n\n\n<p>Wir k\u00f6nnen zwar nicht mit Sicherheit sagen, ob dies als Entsch\u00e4digung gedacht war, aber etwas \u00c4hnliches zu tun, kann Ihnen helfen, durch Ihr Unternehmen weiterhin einen positiven sozialen Einfluss auszu\u00fcben und Ihr Unternehmen in einem guten Licht erscheinen zu lassen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Veranstalten Sie eine Benefizveranstaltung.\u00a0<\/h2>\n\n\n\n<p>Sie m\u00fcssen nicht st\u00e4ndig Geld spenden. Sie k\u00f6nnen auch an lokalen oder nationalen Spendenaktionen teilnehmen. Geben Sie an einem bestimmten Tag einen hohen Prozentsatz. Helfen Sie \u00f6rtlichen Schulen oder Vereinen, Wohlt\u00e4tigkeitsorganisationen usw. <\/p>\n\n\n\n<p>Spendenaktionen werden im Allgemeinen nicht mit Online-Gesch\u00e4ften in Verbindung gebracht, aber sie k\u00f6nnen es sein. W\u00e4hlen Sie einen bedeutenden Tag aus und verbreiten Sie die Nachricht. Eine gute M\u00f6glichkeit ist der #GivingTuesday, ein internationaler Tag des Spendens, an dem Sie anbieten k\u00f6nnen, die Eink\u00e4ufe der vorangegangenen Woche oder des vorangegangenen Tages als Spenden an eine Organisation zu spenden.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geben Sie Mitarbeitern, die sich sozial engagieren, Verg\u00fcnstigungen.\u00a0<\/h2>\n\n\n\n<p>Eine M\u00f6glichkeit f\u00fcr Sie, einen positiven sozialen Einfluss auszu\u00fcben, sind Ihre Mitarbeiter. Wenn Sie Ihre Mitarbeiter ermutigen, Gutes in der Gemeinschaft und in der Welt zu tun, hat Ihr Unternehmen einen Einfluss. <\/p>\n\n\n\n<p>State Farm tut dies mit seinem aktuellen Programm \u201c100 Acts of Good\u201d. Anl\u00e4sslich ihres hundertj\u00e4hrigen Bestehens fordert sie jeden ihrer Mitarbeiter auf, hundert gute Taten zu vollbringen. Auf der Website von State Farm gibt es eine Tafel mit \u00fcber 165.000 guten Taten, auf der die Verbraucher sehen k\u00f6nnen, wie die Mitarbeiter etwas bewirken.\u00a0<br><\/p>\n\n\n\n<p>Eine M\u00f6glichkeit, Ihre Mitarbeiter zu ermutigen, Gutes zu tun, besteht darin, ihnen Geldpr\u00e4mien, Geschenkgutscheine oder Freizeit zu gew\u00e4hren. Wenn Sie in Ihrem Online-Gesch\u00e4ft keine Angestellten haben, k\u00f6nnen Sie Ihre Kunden ermutigen, Gutes zu tun, indem Sie ihnen Rabatte oder Sonderangebote anbieten. Auf diese Weise bauen Sie Beziehungen und Wohlwollen innerhalb Ihres Unternehmens und bei Ihren Kunden auf.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_your_internal_social_impact\"><\/span>Ber\u00fccksichtigen Sie Ihre internen sozialen Auswirkungen.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Im Allgemeinen betrachtet man positive soziale Auswirkungen als Auswirkungen auf die Gesellschaft. Vergessen Sie aber nicht die internen sozialen Auswirkungen. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">Eine Fibel f\u00fcr nachhaltiges Wirtschaften <\/a>definiert diesen Einfluss: \"Zu den sozialen Auswirkungen eines nachhaltigen Unternehmens geh\u00f6ren beispielsweise die Praktiken und Strategien des Unternehmens in Bezug auf die Arbeitsbedingungen, die Vielfalt bei der Einstellung von Mitarbeitern, die Aufstiegschancen f\u00fcr Frauen und Minderheiten, das Fehlen von Diskriminierung sowie die Bereitstellung einer erschwinglichen Gesundheitsversorgung und anderer notwendiger Leistungen.\"<br><\/p>\n\n\n\n<p>Wenn Sie Mitarbeiter haben, sollten Sie darauf achten, dass Sie von innen heraus einen positiven sozialen Einfluss aus\u00fcben. Eine gute Behandlung der Mitarbeiter schafft loyale und zufriedene Arbeitnehmer.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In unserer modernen Welt gibt es zu viele M\u00f6glichkeiten f\u00fcr die Menschen, ihre Gesch\u00e4fte woanders zu t\u00e4tigen, wenn sie das Gef\u00fchl haben, dass ein Unternehmen nur auf Profit aus ist. Soziales Bewusstsein schafft Kundenzufriedenheit und Vertrauen, erm\u00f6glicht gute Steuerabschreibungen und sorgt f\u00fcr eine bessere Welt.\u00a0<br><br><\/p>\n\n\n\n<p>Denken Sie an diese M\u00f6glichkeiten, eine positive soziale Wirkung zu erzielen:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verpflichten Sie sich, einen Prozentsatz Ihres Gewinns an eine Wohlt\u00e4tigkeitsorganisation zu spenden.<\/li><li>Nutzen Sie Ihre Pr\u00e4senz in den sozialen Medien, um positive Ver\u00e4nderungen zu f\u00f6rdern.\u00a0<\/li><li>Finden Sie Wege, wie Sie Ihr Unternehmen nutzen k\u00f6nnen, um Gutes zu tun.<\/li><li>Erkennen Sie das Gute und das Schlechte, das von Ihrem Unternehmen ausgeht, und finden Sie Wege, um das Schlechte zu korrigieren.<\/li><li>Teilnahme an Fundraising-Veranstaltungen.<\/li><li>Ermutigen Sie Ihre Mitarbeiter, Gutes zu tun, und behandeln Sie Ihre Mitarbeiter gut, wenn Sie welche haben.<\/li><\/ul>\n\n\n\n<p><em>Was hat Ihr Online-Unternehmen getan, um eine positive soziale Wirkung zu erzielen? Hatten Sie mit einer dieser Methoden Erfolg? Erz\u00e4hlen Sie uns davon in den Kommentaren!<\/em><\/p>\n\n\n\n<p>Wenn Ihnen dieser Beitrag gefallen hat, folgen Sie uns bitte auf<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen uns auch finden auf<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> und <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94],"tags":[322,629],"class_list":{"0":"post-20624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-online-business","10":"tag-social-impact","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:16:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:37","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make a Positive Social Impact with Your Online Business\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"How to Make a Positive Social Impact with Your Online Business","link":"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-positive-social-impact-with-your-online-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br><\/p>","content":[{"type":"text","data":"\u201cOh! but he was a tight-fisted hand at the grindstone, Scrooge! A squeezing, wrenching, grasping, scraping, clutching, covetous old sinner!\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br><\/p>","content":[{"type":"text","data":"Ebenezer Scrooge was a shrewd businessman, but no one liked him. Would you want to shop at the store of an unpleasant, cruel man, or would you rather shop at a store owned by Scrooge\u2019s generous nephew? When Scrooge finally caught the spirit of giving and reached out to aid his community, it made him more successful in life and probably financially, as well.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact.<\/p>","content":[{"type":"text","data":"Though the Christmas holidays are over, it\u2019s never too late to own that attitude of generosity. Consider the following ways your online business can make a positive social impact."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate a percentage of your profits to a charitable organization.&nbsp;<\/h2>","content":"Spenden Sie einen Prozentsatz Ihres Gewinns an eine wohlt\u00e4tige Organisation.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p> Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br><\/p>","content":[{"type":"text","data":" Through AmazonSmile, Amazon customers can donate .5 percent of their purchases to organizations of their choosing. You can likewise make a positive social impact by choosing to donate some of your online business profits. And you can even make donating a permanent part of your brand (e.g., you always give 10 percent of your profit to a specific cause).\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves.<\/p>","content":[{"type":"text","data":"When you make this kind of commitment, consumers will be more inclined to purchase from you because when they do, they're doing some good for the world as well as for themselves."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use your social platform to speak out for a cause you believe in.<\/h2>","content":"Nutzen Sie Ihre soziale Plattform, um sich f\u00fcr eine Sache einzusetzen, an die Sie glauben.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br><\/p>","content":[{"type":"text","data":"Social media is a way to reach thousands or even millions. Consider the impact the Ice Bucket Challenge had via social media. An amazing $115 million was raised to fight ALS, and awareness was increased.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. <\/p>","content":[{"type":"text","data":"If you have a well-followed social platform, use it as a way to encourage others to do good. Discuss your favorite charities or invite others to join you in aiding the community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0<\/p>","content":[{"type":"text","data":"Encouraging positive social change through your social platforms allows you to do good and send a strong message about what your company stands for.\u00a0"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Donate services or physical goods directly.<\/h2>","content":"Spenden Sie direkt Dienstleistungen oder Sachg\u00fcter.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. <\/p>","content":[{"type":"text","data":"Rather than donating a percentage of your profit, you can donate your services or physical goods to an organization in need. Each time TOMS sells a pair of its high-priced shoes, the company donates a pair to children in need internationally. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br><\/p>","content":[{"type":"text","data":"You should always be looking for ways to help, especially when you have excess inventory or time. For instance, OUR (Operation Underground Railroad) hosts a yearly Christmas-event sale in Utah. Local businesses donate inventory, and people come and shop for the holidays. One hundred percent of the proceeds are given to OUR to help fight child trafficking.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good.<\/p>","content":[{"type":"text","data":"Participating in this event allows businesses to show their products and services to hundreds of locals while simultaneously aiding children in need. Find a similar way to use your business to do good."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\"> <\/h4>","content":"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Be socially conscious about what your content endorses and where your goods come from.<\/h2>","content":"Achten Sie darauf, was Sie mit Ihren Inhalten unterst\u00fctzen und woher Ihre Waren stammen.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others.<\/p>","content":[{"type":"text","data":"Consider the message your brand sends through advertising and social media. Do you objectify women? Endorse violence? Be sure to create content that sells while recognizing the impact of media on others."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. <\/p>","content":[{"type":"text","data":"Also, be aware of the effect your company can have at every step of the creation and selling process. If your business does necessary damage, find a way to compensate for that damage. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. <\/p>","content":[{"type":"text","data":"For instance, Tesla is opening a new gigafactory in Germany which will require the destruction of massive amounts of forestry. However, Elon Musk, owner of Tesla, also donated $1 million to plant a million more trees elsewhere. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light.<\/p>","content":[{"type":"text","data":"While we can\u2019t say for sure if this was meant to be a compensation, doing something similar can help you continue to make a positive social impact through your business as well as keep your company in a good light."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Host a fundraising event.&nbsp;<\/h2>","content":"Veranstalten Sie eine Benefizveranstaltung.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. <\/p>","content":[{"type":"text","data":"You don\u2019t have to make donating cash a permanent thing. You can also participate in local or national fundraising events. Give a large percentage on a particular day. Help local schools or clubs, charities, etc. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization.<\/p>","content":[{"type":"text","data":"While fundraising events aren\u2019t generally associated with online businesses, they can be. Pick a day of significance and spread the word. A good option is #GivingTuesday, an international day of donating where you can offer to match the purchases of the previous week or day in donations to an organization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give perks to employees who do social good.&nbsp;<\/h2>","content":"Geben Sie Mitarbeitern, die sich sozial engagieren, Verg\u00fcnstigungen.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. <\/p>","content":[{"type":"text","data":"One way for you to make a positive social impact is through your employees. If you encourage employees to do good in the community and world, your company makes an impact. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br><\/p>","content":[{"type":"text","data":"State Farm is doing this with its current program, \"100 Acts of Good.\" For their hundredth anniversary, they're challenging each of their employees to do one hundred good things. They have a board on their website with over 165,000 good deeds where consumers can see how employees are making a difference.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients.<\/p>","content":[{"type":"text","data":"One way to encourage your employees to do good is by offering cash incentives, gift cards, or time off. If you don\u2019t have employees in your online business, you can encourage customers to do good by offering them discounts or special deals. Doing so builds rapport and goodwill within your company and among your clients."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Consider your internal social impact.<\/h2>","content":"Ber\u00fccksichtigen Sie Ihre internen sozialen Auswirkungen.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br><\/p>","content":[{"type":"text","data":"Generally, people consider positive social impact an impact on society. But don\u2019t forget about internal social impact. <a href=\"https:\/\/saylordotorg.github.io\/text_a-primer-on-sustainable-business\/index.html\">A Primer on Sustainable Business <\/a>defines this impact: \u201cThe sustainable business\u2019s social impact would include such items as the business\u2019s practices and policies related to working conditions, diversity in hiring, opportunities for advancement for women and minorities, lack of discrimination, and the provision of affordable health care and other necessary benefits.\u201d<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers.<\/p>","content":[{"type":"text","data":"If you do have employees, be sure to make a positive social impact from the inside out. Treating employees well creates loyal and happy workers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br><\/p>","content":[{"type":"text","data":"In this modern world, there are too many opportunities for people to take business elsewhere if they feel a company is only after profit. Being socially aware generates customer satisfaction and trust, allows for great tax write-offs, and makes for a better world.\u00a0<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember these ways to make a positive social impact:<br><\/p>","content":[{"type":"text","data":"Remember these ways to make a positive social impact:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Commit to donating a percentage of your profits to a charity.<\/li><li>Use your social-media presence to encourage positive change.&nbsp;<\/li><li>Find ways to use your business to do good.<\/li><li>Know the good and harm that comes from your business and find ways to rectify any harm.<\/li><li>Participate in fundraising events.<\/li><li>Encourage your employees to do good, and treat your employees well, if you have them.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Verpflichten Sie sich, einen Prozentsatz Ihres Gewinns an eine Wohlt\u00e4tigkeitsorganisation zu spenden.<\/li><li>Nutzen Sie Ihre Pr\u00e4senz in den sozialen Medien, um positive Ver\u00e4nderungen zu f\u00f6rdern.&nbsp;<\/li><li>Finden Sie Wege, wie Sie Ihr Unternehmen nutzen k\u00f6nnen, um Gutes zu tun.<\/li><li>Erkennen Sie das Gute und das Schlechte, das von Ihrem Unternehmen ausgeht, und finden Sie Wege, um das Schlechte zu korrigieren.<\/li><li>Teilnahme an Fundraising-Veranstaltungen.<\/li><li>Ermutigen Sie Ihre Mitarbeiter, Gutes zu tun, und behandeln Sie Ihre Mitarbeiter gut, wenn Sie welche haben.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em><\/p>","content":[{"type":"text","data":"<em>What has your online business done to create a positive social impact? Have you seen success with any of these methods? Tell us about it in the comments section!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> and <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=20624"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/20673"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=20624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=20624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=20624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}