{"id":20683,"date":"2020-02-06T13:19:23","date_gmt":"2020-02-06T20:19:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=20683"},"modified":"2020-07-28T11:55:09","modified_gmt":"2020-07-28T17:55:09","slug":"google-sitelinks-and-your-membership-site-a-quick-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/google-sitelinks-and-your-membership-site-a-quick-guide\/","title":{"rendered":"Google Sitelinks und Ihre Mitgliederseite: Eine Kurzanleitung"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Haben Sie schon einmal bei Google nach einem Unternehmen gesucht und festgestellt, dass das Ergebnis eine Liste von Links zu anderen Seiten (neben der Homepage) innerhalb dieser Website enth\u00e4lt? Diese Links werden Sitelinks genannt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sitelinks tragen dazu bei, die Aufmerksamkeit auf Ihre Website zu lenken und sie f\u00fcr Personen, die in Google nach Produkten und Dienstleistungen wie der Ihren suchen, besser erkennbar zu machen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aber wie erstellt man Sitelinks? K\u00f6nnen sie <em>wirklich<\/em> Ihrer Mitglieder-Website helfen? In diesem Beitrag geben wir Ihnen einen kurzen \u00dcberblick \u00fcber Sitelinks, wie sie Ihrer Mitglieder-Website zugutekommen k\u00f6nnen, wie Sie sie erhalten und vieles mehr!<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Was genau ist ein Sitelink?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Sitelinks sind die Liste der Unterseiten, die unter Ihrer Website in einer Suchmaschine angezeigt werden. Diese Links f\u00fchren zu anderen beliebten Seiten auf Ihrer Website. Die Anzahl der Sitelinks unter einer Website kann variieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie daran, dass praktisch jeder, der \u00fcber eine solide Website verf\u00fcgt (darauf gehen wir sp\u00e4ter in diesem Beitrag noch ein), Google-Sitelinks hat. Wenn Ihre Website jedoch nur wenig Traffic hat oder brandneu ist, werden keine Sitelinks angezeigt. In diesem Fall liegt der Grund daf\u00fcr, dass Sie keine Sitelinks haben, darin, dass Sie nicht gen\u00fcgend Besucher und Klicks auf Ihren weiteren Seiten haben, um diese Links zu rechtfertigen.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Sind Sitelinks wirklich hilfreich?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ja! Sitelinks haben das Potenzial, eine Menge f\u00fcr Ihre Website zu tun, einschlie\u00dflich:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Damit Sie seri\u00f6s aussehen<\/strong>. Denken Sie einfach einmal an eine Situation, in der Sie bei Google waren und eine Seite mit Sitelinks entdeckt haben. Haben Sie diese Website da nicht gleich etwas positiver bewertet? Sitelinks lassen Ihre Website vertrauensw\u00fcrdiger und glaubw\u00fcrdiger wirken und zeigen, dass Ihre Website eine betr\u00e4chtliche Besucherzahl verzeichnet.<\/li><li><strong>Mehr Traffic f\u00fcr Sie<\/strong>. Wir alle wissen: Je h\u00f6her Sie in den Google-Suchergebnissen platziert sind, desto wahrscheinlicher ist es, dass Nutzer auf Ihre Website klicken. Wie viele Nutzer scrollen schon die Seite nach unten, um nach anderen Optionen zu suchen \u2013 geschweige denn, dass sie auf die zweite Seite der Suchergebnisse weiterklicken? Wenn Sie Ihre Besucherzahlen gesteigert und an Ihrer Suchmaschinenoptimierung (SEO) gearbeitet haben, wird Ihre Website ganz nat\u00fcrlich an die Spitze der Suchergebnisse klettern und sich dadurch Sitelinks sichern. Diese Sitelinks nehmen Platz ein, was f\u00fcr Sie weniger Konkurrenz bedeutet und die Wahrscheinlichkeit deutlich erh\u00f6ht, dass ein Nutzer auf Ihre Website klickt.<\/li><li><strong>Steigerung der Sichtbarkeit Ihrer Marke<\/strong>. Dank der Sitelinks k\u00f6nnen die Besucher Ihre wichtigsten Seiten sehen und mehr von Ihrer Website erkunden, ohne sich umst\u00e4ndlich umsehen zu m\u00fcssen. Und nicht nur das: Da die Links f\u00fcr sie hervorgehoben sind, lernen die Besucher mehr Bereiche Ihrer Website kennen, die sie sonst vielleicht nicht beachtet h\u00e4tten.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Wie viel kosten Sitelinks?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen nicht f\u00fcr Google Sitelinks bezahlen; Sie verdienen sie auf der Grundlage Ihres Website-Traffics und Ihrer SEO. Sie k\u00f6nnen jedoch f\u00fcr Werbung bei Google bezahlen, und wenn Sie bereits Sitelinks haben, k\u00f6nnen Sie diese in Ihren Anzeigen hervorheben.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>K\u00f6nnen Sie Sitelinks bearbeiten\/l\u00f6schen?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leider k\u00f6nnen Sie Ihre Sitelinks nicht bearbeiten, und die einzige M\u00f6glichkeit, einen Sitelink zu entfernen, besteht darin, die Seite ganz zu entfernen oder sie auf <em>noindex<\/em>. Auch Sitelinks k\u00f6nnen nicht deaktiviert werden.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Wie kann ich Google Sitelinks erhalten?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch hier gilt: Es gibt keinen Zauberstab, mit dem Sie Sitelinks f\u00fcr die Website Ihres Online-Unternehmens herbeizaubern k\u00f6nnen, aber es gibt ein paar Ma\u00dfnahmen, mit denen Sie Googles Aufmerksamkeit wecken und so Ihre Chancen auf Sitelinks verbessern k\u00f6nnen.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sie m\u00fcssen #1 bei Google f\u00fcr Ihren Markenbegriff platzieren<\/li><li>Der Titel Ihrer Website muss einzigartig sein<\/li><li>Sie ben\u00f6tigen eine XML-Sitemap, die an die Google Search Console \u00fcbermittelt wurde<\/li><li>Sie sollten so oft wie m\u00f6glich auf die wichtigsten Seiten Ihrer Website verlinken.<\/li><li>Sie sollten darauf achten, dass Sie aktiv an der Steigerung der Markenbekanntheit arbeiten<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Abschlie\u00dfende \u00dcberlegungen<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google-Sitelinks sind ein hervorragendes Hilfsmittel beim Aufbau einer erfolgreichen Mitgliederseite. Vergessen Sie jedoch nicht, dass es keinen festgelegten Weg gibt, sie zu erhalten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Google-Algorithmus trifft diese Entscheidung und richtet die Sitelinks f\u00fcr Sie ein. In der Zwischenzeit liegt es an Ihnen, daf\u00fcr zu sorgen, dass Sie Ihre Marke aufbauen und Ihre Website in Topform ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Wenn Ihnen dieser Beitrag gefallen hat, dann folgen Sie uns bitte auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen MemberPress auch finden auf&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;und&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever been searching for a company on Google and noticed that the result includes a list of links to other pages (besides the home page) within that website. Those links are called sitelinks. Sitelinks help to draw more attention to your website and make it more noticeable to individuals who are browsing Google [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":20936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,404,134,145],"tags":[79,70,322],"class_list":["post-20683","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-data-and-metrics","category-how-to-2","category-tools","tag-google","tag-membership-site","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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