{"id":20752,"date":"2020-01-27T15:34:48","date_gmt":"2020-01-27T22:34:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=20752"},"modified":"2023-08-03T10:50:35","modified_gmt":"2023-08-03T14:50:35","slug":"how-to-design-your-blog-page-for-ultimate-conversions","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/","title":{"rendered":"Wie Sie Ihre Blog-Seite f\u00fcr ultimative Konversionen gestalten"},"content":{"rendered":"<p>Wenn Sie Ihrer Mitgliederseite einen Blog hinzuf\u00fcgen, k\u00f6nnen Sie nicht nur mehr Besucher anziehen, sondern auch mehr neue Mitglieder gewinnen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0c6309e3873\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0c6309e3873\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#How_to_Create_a_High_Converting_Blog_Page\" >Wie man eine hoch konvertierende Blog-Seite erstellt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Ensure_Your_Website_Has_a_Trustworthy_Design\" >Sicherstellen, dass Ihre Website ein vertrauensw\u00fcrdiges Design hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Create_A_Separate_Landing_Page\" >Erstellen einer separaten Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Dont_Be_Afraid_To_Ask_Or_Tell\" >Haben Sie keine Angst zu fragen oder zu erz\u00e4hlen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Give_Your_Visitors_A_Few_Different_Options\" >Bieten Sie Ihren Besuchern einige verschiedene Optionen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-design-your-blog-page-for-ultimate-conversions\/#Final_Thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Jedes Mal, wenn Sie einen neuen Blogbeitrag auf Ihrer Website ver\u00f6ffentlichen, bietet dies Ihrer Zielgruppe eine weitere M\u00f6glichkeit, Ihre Mitgliederseite in Google zu finden. <\/p>\n\n\n\n<p>Wenn Sie Ihre Blogseite jedoch nicht f\u00fcr mehr Konversionen optimiert haben, k\u00f6nnte all der zus\u00e4tzliche Traffic umsonst gewesen sein.<\/p>\n\n\n\n<p>Damit Sie das Beste aus den Besuchern Ihrer Website herausholen k\u00f6nnen, erkl\u00e4ren wir Ihnen in diesem Blogbeitrag, wie Sie Ihre Blogseite so gestalten k\u00f6nnen, dass Sie die besten Ergebnisse erzielen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Converting_Blog_Page\"><\/span>Wie man eine hoch konvertierende Blog-Seite erstellt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Haben Sie sich mit folgenden Themen besch\u00e4ftigt <a href=\"https:\/\/memberpress.com\/de\/how-to-create-a-successful-content-marketing-strategy\/\">Content-Vermarktung<\/a> Sie ver\u00f6ffentlichen n\u00fctzliche Artikel in Ihrem Blog, die sich an Ihre Zielgruppe richten, aber die erhoffte Steigerung der Mitgliederzahlen bleibt aus? <\/p>\n\n\n\n<p>Wahrscheinlich k\u00f6nnte Ihre Blog-Seite von einer Optimierung profitieren.<\/p>\n\n\n\n<p>Im Folgenden finden Sie einige Tipps zur Optimierung Ihrer Blog-Seite f\u00fcr h\u00f6here Konversionsraten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensure_Your_Website_Has_a_Trustworthy_Design\"><\/span>Sicherstellen, dass Ihre Website ein vertrauensw\u00fcrdiges Design hat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zun\u00e4chst einmal ist es wichtig, dass Ihr Blog - und Ihre Mitglieder-Website insgesamt - ein professionelles und vertrauensw\u00fcrdiges Design hat.<\/p>\n\n\n\n<p>Zum Gl\u00fcck muss das nicht langweilig oder unternehmensorientiert sein. Und je nach Inhalt Ihrer Mitgliedschaftsseite k\u00f6nnen Sie sich mit dem Design etwas austoben.<\/p>\n\n\n\n<p>Wenn sich Ihre Website zum Beispiel darauf konzentriert, Ihren Mitgliedern beizubringen, wie sie in ihrer Lieblings-Extremsportart brillieren k\u00f6nnen, ist eine <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">k\u00fchnes und stilisiertes Design<\/a> angemessen sein k\u00f6nnte. <\/p>\n\n\n\n<p>Wenn Ihre Mitgliedschaftsseite jedoch Berufsberatung f\u00fcr angehende Juristen anbietet, m\u00fcssen Sie die Dinge vielleicht etwas abmildern.<\/p>\n\n\n\n<p>In jedem Fall sollten Ihre Mitgliederseite und ihr Blog ein hochwertiges Design haben, das ihnen ein glaubw\u00fcrdiges Aussehen verleiht. Sie m\u00f6chten sicherstellen, dass Ihre Website wie ein sicherer Ort aussieht, an dem man seine Zahlungsdaten im Austausch f\u00fcr den Zugang zu Ihren Inhalten \u00fcbergibt.<\/p>\n\n\n\n<p>Wir haben bereits ver\u00f6ffentlicht <a href=\"https:\/\/memberpress.com\/de\/make-your-membership-website-look-more-professional\/\">ein Leitfaden, wie Sie Ihre Mitgliedschaftsseite professioneller gestalten k\u00f6nnen<\/a>Einige zus\u00e4tzliche Punkte sollten jedoch ber\u00fccksichtigt werden <a href=\"https:\/\/memberpress.com\/de\/how-to-select-a-theme-for-your-membership-site\/\">Auswahl eines hochwertigen Themas<\/a>, die Ver\u00f6ffentlichung von Nutzerberichten und die Investition in ein professionelles Logodesign.<\/p>\n\n\n\n<p>Sobald Ihre Website glaubw\u00fcrdiger wirkt, werden Sie feststellen, dass mehr Besucher bereit sind, sich anzumelden und Mitglied zu werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_A_Separate_Landing_Page\"><\/span>Erstellen einer separaten Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Eine Landing Page erstellen\" class=\"wp-image-20756\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Eine Blog-Seite eignet sich hervorragend, um neue Besucher anzuziehen, indem sie die Sichtbarkeit Ihrer Website in den Suchmaschinen erh\u00f6ht, w\u00e4hrend sie gleichzeitig Ihrem bestehenden Publikum Inhalte bietet, die sie in den sozialen Medien teilen k\u00f6nnen. <\/p>\n\n\n\n<p>Es ist jedoch m\u00f6glicherweise nicht das effektivste Umwandlungsinstrument f\u00fcr Ihr Mitgliedschaftsgesch\u00e4ft.<\/p>\n\n\n\n<p>Schlie\u00dflich ist der Hauptzweck einer Blogseite die Darstellung Ihrer Inhalte in einem leicht lesbaren Format und nicht der Verkauf von Mitgliedschaften.<\/p>\n\n\n\n<p>In diesem Sinne k\u00f6nnte die Einrichtung einer separaten Landing Page auf Ihrer Website, auf die Sie Ihre Blog-Leser leiten, Ihnen helfen, h\u00f6here Konversionsraten zu erzielen.<\/p>\n\n\n\n<p>Landing Pages sind in der Regel Inhalte, die mit dem alleinigen Ziel erstellt werden, Leads oder Verk\u00e4ufe zu generieren. In diesem Fall w\u00fcrde sich die Landing Page also darauf konzentrieren zu erkl\u00e4ren, warum Besucher sich anmelden und Ihrem Mitgliedschaftsprogramm beitreten sollten.<\/p>\n\n\n\n<p>Um die Konversionsrate zu erh\u00f6hen, enthalten diese Seiten oft keine ablenkenden oder unn\u00f6tigen Funktionen, wie z. B. Links zu anderen Inhalten auf Ihrer Website. Und die einzige Aktion, die durchgef\u00fchrt werden kann, ist die Anmeldung oder der Klick auf den Zur\u00fcck-Button.<\/p>\n\n\n\n<p>Einige WordPress-Themes werden mit Landing Page-Vorlagen geliefert, so dass Sie m\u00f6glicherweise bereits eine schnelle M\u00f6glichkeit haben, eine solche Seite zu Ihrer Website hinzuzuf\u00fcgen.<\/p>\n\n\n\n<p>Eine weitere M\u00f6glichkeit ist <a href=\"https:\/\/memberpress.com\/de\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">Installation eines Seitenerstellungs-Plugins<\/a>wie z. B. Beaver Builder, auf Ihrer Mitgliedschaftsseite, damit Sie Ihre eigene Landing Page erstellen k\u00f6nnen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">TOP TIPP: Mit MemberPress das Beste aus Page Buildern herausholen<\/h4>\n\n\n\n<p>In der Tat, mit der <a href=\"https:\/\/memberpress.com\/de\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress Zusatzmodul<\/a>k\u00f6nnen Sie MemberPress-Regeln zu Zeilen, Spalten und Modulen hinzuf\u00fcgen, um die Benutzererfahrung f\u00fcr Mitglieder und Nicht-Mitglieder zu personalisieren. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"749\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Beaver Builder MemberPress Optionen\" class=\"wp-image-56624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options-156x110.png 156w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p>Sie k\u00f6nnten zum Beispiel eine Landing Page erstellen, die den Besuchern je nach Mitgliedschaftsstufe unterschiedliche Inhalte oder Angebote anzeigt. <\/p>\n\n\n\n<p>Wenn ein Besucher ein kostenloses Mitglied ist, k\u00f6nnte er ein exklusives Angebot f\u00fcr ein Upgrade auf eine Premium-Mitgliedschaft sehen. <\/p>\n\n\n\n<p>Wenn der Besucher noch kein Mitglied ist, werden ihm vielleicht Erfahrungsberichte, exklusive Inhaltsvorschauen oder andere Anreize f\u00fcr eine Mitgliedschaft gezeigt. <\/p>\n\n\n\n<p>Die Verwendung des Beaver Builder MemberPress-Add-ons auf diese Weise sorgt nicht nur f\u00fcr eine hochgradig zielgerichtete Landing Page. Es sorgt auch f\u00fcr ein koh\u00e4rentes und \u00fcberzeugendes Benutzererlebnis, das Ihre Konversionsraten erheblich steigern kann. <\/p>\n\n\n\n<p>MemberPress l\u00e4sst sich in \u00e4hnlicher Weise in andere beliebte Seitenerstellungsprogramme integrieren, <a href=\"https:\/\/memberpress.com\/de\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> und <a href=\"https:\/\/memberpress.com\/de\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>\n\n\n\n<p>Indem Sie den Inhalt und die Angebote auf die Bed\u00fcrfnisse und Interessen der einzelnen Besucher abstimmen, schaffen Sie einen \u00fcberzeugenderen und effektiveren Weg zur Konversion und machen aus neugierigen Besuchern engagierte Mitglieder.<\/p>\n\n\n\n<p>Wenn Sie eine einfache Landing Page bevorzugen, gibt es auch <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">kostenlos<\/a> und <a aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00e4mie<\/a> Tools zur Verf\u00fcgung, mit denen Sie relativ einfach professionell aussehende Seiten erstellen k\u00f6nnen.<\/p>\n\n\n\n<p>Unabh\u00e4ngig davon, welche Methode Sie f\u00fcr das Hinzuf\u00fcgen einer Landing Page zu Ihrer Website w\u00e4hlen, sollte die Erstellung einer Seite, auf die Sie Ihre Besucher von Ihrem Blog aus leiten k\u00f6nnen, die Konversionsrate erh\u00f6hen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Be_Afraid_To_Ask_Or_Tell\"><\/span>Haben Sie keine Angst zu fragen oder zu erz\u00e4hlen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W\u00e4hrend einige Besucher Ihrer Blog-Seite sich vielleicht ohne Aufforderung anmelden und Mitglieder werden, ben\u00f6tigen die meisten von ihnen einen sanften Schubs in die richtige Richtung. Einigen muss vielleicht sogar gesagt werden, was sie als N\u00e4chstes tun sollen, nachdem sie auf Ihrem Blog angekommen sind und einen Artikel gelesen haben.<\/p>\n\n\n\n<p>Daher m\u00fcssen Sie in Ihrem Blog und auf Ihrer gesamten Website Aufforderungen zum Handeln verwenden. Je nachdem, was Sie bevorzugen und was bei Ihrem Publikum am besten ankommt, k\u00f6nnen die Aufrufe zum Handeln in Form von subtilen Textlinks oder un\u00fcbersehbaren Bannern und Schaltfl\u00e4chen erfolgen.<\/p>\n\n\n\n<p>Das von Ihnen gew\u00e4hlte WordPress-Theme bietet Ihnen m\u00f6glicherweise Tools zum Einf\u00fcgen von Schaltfl\u00e4chen und anderen Call-to-Action-Elementen in Ihre Inhalte, aber wenn dies nicht der Fall ist, kann ein Plugin wie <a aria-label=\"Ultimate Blocks (\u00f6ffnet in einer neuen Registerkarte)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimative Bl\u00f6cke<\/a> kann helfen.<\/p>\n\n\n\n<p>Zeigen Sie in Ihren Blogbeitr\u00e4gen und am Ende von Artikeln auff\u00e4llige Schaltfl\u00e4chen an, die die Leser zu einer Landing Page oder einem Anmeldeformular f\u00fcr Ihre Mitgliederseite f\u00fchren. Damit stellen Sie sicher, dass Ihre Besucher die M\u00f6glichkeit haben, auf einfache Weise eine Aktion durchzuf\u00fchren, die Ihren Zielen entspricht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Visitors_A_Few_Different_Options\"><\/span>Bieten Sie Ihren Besuchern einige verschiedene Optionen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Auch wenn das Ziel Ihrer Blogseite darin besteht, mehr Anmeldungen f\u00fcr Ihre Mitgliederseite zu generieren, werden nicht alle Ihre Besucher sofort bereit sein, sich anzumelden. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u00f6ffnet in einer neuen Registerkarte)\">Einige schlagen vor<\/a> dass der durchschnittliche Kunde eine Website mehrmals besucht, bevor er einen Kauf t\u00e4tigt.<\/p>\n\n\n\n<p>Um zu vermeiden, dass diese potenziellen Kunden endg\u00fcltig verloren gehen, lohnt es sich, etwas einzurichten, das es Ihnen erm\u00f6glicht, mit ihnen in Kontakt zu bleiben, bis sie bereit sind, sich zu registrieren.<\/p>\n\n\n\n<p>Eine M\u00f6glichkeit, dies zu tun, besteht darin, Ihren Besuchern die M\u00f6glichkeit zu bieten, sich f\u00fcr Ihren E-Mail-Newsletter anzumelden, anstatt sich gleich als Mitglied zu registrieren. <\/p>\n\n\n\n<p>Sie k\u00f6nnen <a href=\"https:\/\/memberpress.com\/de\/how-to-use-lead-magnets-and-optins\/\">Bleimagnete verwenden<\/a> um Besucher zu ermutigen, sich f\u00fcr den Newsletter anzumelden, und dann eine Beziehung zu ihnen aufzubauen, indem Sie ihnen regelm\u00e4\u00dfig n\u00fctzliche Inhalte per E-Mail schicken. Die <a href=\"https:\/\/memberpress.com\/de\/best-email-software-for-your-membership-site\/\">beste E-Mail-Marketing-Tools<\/a> machen es sehr einfach, ein System einzurichten und zu automatisieren <a href=\"https:\/\/memberpress.com\/de\/how-to-run-a-successful-email-campaign\/\">Kampagne<\/a>.<\/p>\n\n\n\n<p>Es w\u00e4re zwar sch\u00f6n, wenn Sie alle Ihre Besucher in Mitglieder umwandeln k\u00f6nnten, aber wenn Sie ihnen die M\u00f6glichkeit geben, eine andere Ma\u00dfnahme zu ergreifen, k\u00f6nnen Sie das Spiel langfristig spielen und Ihre Leads effektiver pflegen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wir hoffen, dass Sie nun einige Ideen haben, die Ihnen helfen, eine Blogseite mit hoher Konversionsrate f\u00fcr Ihre Mitgliederseite zu erstellen.<\/p>\n\n\n\n<p>Ein professionelles Design Ihres Blogs und Ihrer Mitgliederseite ist ein wichtiger erster Schritt zum Wachstum Ihres Unternehmens.<\/p>\n\n\n\n<p>Dann sollten Sie sich \u00fcberlegen, ob Sie nicht eine auf die Konversion ausgerichtete Landing Page erstellen, auf die Sie Ihre Blog-Leser leiten k\u00f6nnen.<\/p>\n\n\n\n<p>Wenn Sie proaktiv vorgehen und Ihre Leser auffordern - oder ihnen sogar sagen -, was sie als N\u00e4chstes tun sollen, kann dies ebenfalls zur Steigerung der Konversionsrate beitragen.<\/p>\n\n\n\n<p>Denken Sie daran, dass einige Ihrer Besucher, insbesondere Erstbesucher, heute noch nicht bereit sind, sich zu registrieren. Sie k\u00f6nnten aber irgendwann in der Zukunft dazu bereit sein. Wenn Sie eine E-Mail-Liste erstellen, in die sich diese potenziellen Mitglieder eintragen k\u00f6nnen, haben Sie die M\u00f6glichkeit, mit ihnen in Kontakt zu bleiben, bis sie bereit sind, sich zu registrieren.<\/p>\n\n\n\n<p><em>Wie gestalten Sie Ihre Blog-Seite f\u00fcr ultimative Konversionen? Lassen Sie es uns in den Kommentaren unten wissen. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Adding a blog to your membership site not only helps you attract more visitors, it can also increase new member signups. Each time you publish a new blog post on your website, it gives your target audience another way to find your membership site in Google. However, if you haven\u2019t optimized your blog page for 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18:19:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Design Your Blog Page for Ultimate Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"How to Design Your 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site in Google. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste.<\/p>","content":[{"type":"text","data":"However, if you haven\u2019t optimized your blog page for more conversions, all that extra traffic might be going to waste."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions.<\/p>","content":[{"type":"text","data":"So to help you make the most of the visitors who arrive at your website, we'll explain in this blog post how to design your blog page for ultimate conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Create a High Converting Blog Page<\/h2>","content":"Wie man eine hoch konvertierende Blog-Seite erstellt","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? <\/p>","content":[{"type":"text","data":"Have you been busy engaging in <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing<\/a> and publishing useful articles on your blog that are aimed at your target audience, but you're not seeing the increase in new member signups you were hoping for? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chances are your blog page could benefit from some optimization.<\/p>","content":[{"type":"text","data":"Chances are your blog page could benefit from some optimization."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Following are a few tips for optimizing your blog page for higher conversions.<\/p>","content":[{"type":"text","data":"Following are a few tips for optimizing your blog page for higher conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Ensure Your Website Has a Trustworthy Design<\/h2>","content":"Sicherstellen, dass Ihre Website ein vertrauensw\u00fcrdiges Design hat","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design.<\/p>","content":[{"type":"text","data":"First up, it\u2019s vital that your blog \u2014 and membership website overall \u2014 has a professional and trustworthy design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design.<\/p>","content":[{"type":"text","data":"Thankfully, this doesn\u2019t have to mean boring or corporate. And depending on the content of your membership site, you can have some fun with its design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. <\/p>","content":[{"type":"text","data":"For example, if your site is focused on teaching your members how to excel at their favorite extreme sport, a <a href=\"https:\/\/themeforest.net\/item\/xtrm-extreme-sports-wordpress-theme\/23423423\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">bold and stylized design<\/a> might be appropriate. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit.<\/p>","content":[{"type":"text","data":"But if your membership site offers career advice to aspiring lawyers, you might need to tone things down a bit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content.<\/p>","content":[{"type":"text","data":"Either way, your membership site and its blog should have a high-quality design that gives them a credible appearance. You want to make sure your site looks like a safe place to hand over payment details in exchange for access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design.<\/p>","content":[{"type":"text","data":"We\u2019ve previously published <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">a guide on how to make your membership site look more professional<\/a>, but some additional points to consider include <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\">choosing a high-quality theme<\/a>, publishing user testimonials, and investing in a professional logo design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members.<\/p>","content":[{"type":"text","data":"Once your site begins to look more credible, you should find that more of your visitors are prepared to sign up and become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create A Separate Landing Page<\/h2>","content":"Erstellen einer separaten Landing Page","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png\" alt=\"Create a Landing Page\" class=\"wp-image-20756\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png","data":{"alt":"Create a Landing Page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Landing-Page-Design-1024x683.png"},"style":{"width":1024,"height":683,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. <\/p>","content":[{"type":"text","data":"A blog page is great for attracting new visitors by increasing the visibility of your site in search engines, while also giving your existing audience content to share on social media. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, it might not be the most effective conversion tool for your membership business.<\/p>","content":[{"type":"text","data":"However, it might not be the most effective conversion tool for your membership business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships.<\/p>","content":[{"type":"text","data":"After all, the primary purpose of a blog page is to display your content in an easy-to-read format, not selling memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates.<\/p>","content":[{"type":"text","data":"So with that mind, creating a separate landing page on your website that you direct your blog readers to could help you achieve higher conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program.<\/p>","content":[{"type":"text","data":"Landing pages are typically pieces of content created with the sole purpose of generating leads or sales. So in this case, the landing page would be focused on explaining why visitors should sign up and join your membership program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button.<\/p>","content":[{"type":"text","data":"To increase conversions, these pages often have no distracting or unnecessary features, such as links to other content on your site. And the only action that can be taken is to sign up or hit the back button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site.<\/p>","content":[{"type":"text","data":"Some WordPress themes come with landing page templates, so you might already have a quick way to add one to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page.<\/p>","content":[{"type":"text","data":"Another option is <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">installing a page builder plugin<\/a>, like Beaver Builder, on your membership ship site so that you can craft your own landing page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">TOP TIP: Make the Most of Page Builders With MemberPress<\/h4>","content":"TOP TIPP: Mit MemberPress das Beste aus Page Buildern herausholen","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. <\/p>","content":[{"type":"text","data":"In fact, with the <a href=\"https:\/\/memberpress.com\/addons\/beaver-builder\/\" title=\"\">Beaver Builder MemberPress add-on<\/a>, you can add MemberPress Rules to rows, columns, and modules to personalize user experience for members and non-members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png\" alt=\"Beaver Builder MemberPress options\" class=\"wp-image-56624\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","data":{"alt":"Beaver Builder MemberPress options","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/12\/Beaver-Builder-MemberPress-options.png","linkDestination":"none"},"style":{"width":749,"height":526,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>For example, you could create a landing page that displays different content or offers to visitors based on their membership level. <\/p>","content":[{"type":"text","data":"For example, you could create a landing page that displays different content or offers to visitors based on their membership level. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. <\/p>","content":[{"type":"text","data":"If a visitor is a free member, they might see an exclusive offer to upgrade to a premium membership. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. <\/p>","content":[{"type":"text","data":"If the visitor is not a member at all, they might be shown testimonials, exclusive content previews, or other incentives to join. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. <\/p>","content":[{"type":"text","data":"Utilizing the Beaver Builder MemberPress add-on in this way not makes for a highly targeted landing page. It also ensures a cohesive and compelling user experience that can significantly boost your conversion rates. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. <\/p>","content":[{"type":"text","data":"MemberPress integrates similarly with other popular page builders, <a href=\"https:\/\/memberpress.com\/addons\/elementor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Elementor<\/a> and <a href=\"https:\/\/memberpress.com\/addons\/divi\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Divi<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members.<\/p>","content":[{"type":"text","data":"By tailoring the content and offers to individual visitors' needs and interests, you're creating a more persuasive and effective pathway to conversion, turning curious visitors into committed members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease.<\/p>","content":[{"type":"text","data":"Alternatively, if you would prefer a simple landing page, there are <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/nathanbarry.com\/convertkit-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">free<\/a> and <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">premium<\/a> tools out there that can help you launch professional-looking pages with relative ease."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions.<\/p>","content":[{"type":"text","data":"Whichever method you choose for adding a landing page to your website, creating one that you can funnel your visitors to from your blog should improve conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Don\u2019t Be Afraid To Ask Or Tell<\/h2>","content":"Haben Sie keine Angst zu fragen oder zu erz\u00e4hlen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article.<\/p>","content":[{"type":"text","data":"While some of the visitors to your blog page might sign up and become members without any prompting, most of them will require some gentle nudging in the right direction. Some might even need to be told what to do next after arriving at your blog and reading an article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons.<\/p>","content":[{"type":"text","data":"As a result, you need to use calls to action on your blog and throughout your website. Depending on your preferences, and what works best with your audience, calls to action could come in the form of subtle text links or unmissable banners and buttons."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help.<\/p>","content":[{"type":"text","data":"Your chosen WordPress theme might provide you with tools for inserting buttons and other call-to-action elements into your content, but if it doesn\u2019t, a plugin like <a aria-label=\"Ultimate Blocks (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-blocks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Blocks<\/a> can help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals.<\/p>","content":[{"type":"text","data":"Display eye-catching buttons in your blog posts as well as at the end of articles that take readers to a landing page or registration form for your membership site. This will ensure that your visitors have the ability to easily perform an action that\u2019s in line with your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Give Your Visitors A Few Different Options<\/h2>","content":"Bieten Sie Ihren Besuchern einige verschiedene Optionen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase.<\/p>","content":[{"type":"text","data":"While the goal of your blog page might be to generate more registrations for your membership site, not all of your visitors will be ready to sign up right now. <a href=\"https:\/\/www.canddi.com\/blog\/2014\/02\/five-buying-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Some suggest<\/a> that the average customer will visit a site multiple times before making a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"To avoid losing those prospects for good, it\u2019s well worth putting something in place that allows you to keep in contact with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. <\/p>","content":[{"type":"text","data":"One way to do this is to offer your visitors the chance to join your email newsletter, rather than registering as a member then and there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/memberpress.com\/how-to-use-lead-magnets-and-optins\/\">use lead magnets<\/a> to encourage visitors to join the newsletter, then start forging a relationship with them by sending them useful content on a regular basis via email. The <a href=\"https:\/\/memberpress.com\/best-email-software-for-your-membership-site\/\">best email marketing tools<\/a> make it very easy to set up and automate a <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively.<\/p>","content":[{"type":"text","data":"So, while it might be great to convert all of your visitors into members, giving them the option of taking another action allows you to play the long game and nurture your leads more effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site.<\/p>","content":[{"type":"text","data":"Hopefully, you now have some ideas to help you create a high-converting blog page for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ensuring your blog and membership site has a professional design is a key first step in growing your business.<\/p>","content":[{"type":"text","data":"Ensuring your blog and membership site has a professional design is a key first step in growing your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to.<\/p>","content":[{"type":"text","data":"Then you might want to consider creating a conversion-focused landing page you can direct your blog readers to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too.<\/p>","content":[{"type":"text","data":"Being proactive and asking \u2014 or even telling \u2014 your readers what action to take next can help increase conversions too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up.<\/p>","content":[{"type":"text","data":"Remember that some of your visitors, especially first-time visitors, won\u2019t be ready to register today. But they might be ready some time in the future. Creating an email list that these potential members can join gives you a way to keep in touch with them until they're ready to sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>How will you design your blog page for ultimate conversions? Please let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=20752"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/20754"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=20752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=20752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=20752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}