{"id":2083,"date":"2013-11-09T00:37:05","date_gmt":"2013-11-09T00:37:05","guid":{"rendered":"https:\/\/memberpress.com\/?p=2083"},"modified":"2022-08-15T11:53:53","modified_gmt":"2022-08-15T17:53:53","slug":"the-hidden-details-of-membership-upgrades-and-prorations","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/","title":{"rendered":"Automatische Mitgliedschafts-Upgrades &amp; Prorationen machen MemberPress besser"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_creator_Blair_Williams_gives_the_lowdown_on_the_wily_world_of_upgrades_and_prorations\"><\/span>Der Erfinder von MemberPress, Blair Williams, gibt einen Einblick in die gerissene Welt der Upgrades und Preisnachl\u00e4sse <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When purchasing a WordPress membership plugin, most people aren\u2019t thinking about member upgrades. After all, you\u2019ve got to <em>bekommen. <\/em>Mitglieder, bevor Sie ihnen die M\u00f6glichkeit zum Upgrade geben k\u00f6nnen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99fdc0249df\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99fdc0249df\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#MemberPress_creator_Blair_Williams_gives_the_lowdown_on_the_wily_world_of_upgrades_and_prorations\" >Der Erfinder von MemberPress, Blair Williams, gibt einen Einblick in die gerissene Welt der Upgrades und Preisnachl\u00e4sse<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Groups\" >Gruppen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Self-Service_Upgrades_and_Downgrades\" >Self-Service Upgrades und Downgrades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Unauthorized_Redirects\" >Unerlaubte Umleitungen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#Prorations\" >Prorata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/the-hidden-details-of-membership-upgrades-and-prorations\/#The_Takeaway\" >Das Mitnehmen<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aber Tatsache ist, <strong>wie sich Ihr Plugin auf die Upgrade-F\u00e4higkeit Ihrer zuk\u00fcnftigen Mitglieder auswirken wird, ist sehr wichtig<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, a surprising number of plugins don\u2019t handle upgrades at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viele von Ihnen kennen die <a href=\"https:\/\/memberpress.com\/de\/what-is-the-best-membership-site-software\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"MemberPress Hintergrundgeschichte\">MemberPress Hintergrundgeschichte<\/a> - dass ich urspr\u00fcnglich ein Team von Entwicklern leitete, das Mitgliederseiten f\u00fcr Kunden aus verschiedenen Branchen erstellte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, during those days, I actually fell prey to the \u201cupgrade problem\u201d on a client\u2019s project. The team didn\u2019t think about upgrades in the beginning, and it turned into a huge issue I had to fix with custom code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also part of our backstory\u2026 we created MemberPress to address all the major problems we were running into creating enterprise-level membership sites for clients. Including the upgrade\/downgrade problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lesen Sie also weiter, um zu erfahren, wie MemberPress<em>\u00a0<\/em>hilft Ihren Mitgliedern beim Upgrade und Downgrade <em>leicht und\u00a0<\/em><em>automatisch.<\/em> Und wie sich das in einer geringeren Mitgliederabwanderung niederschl\u00e4gt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Groups\"><\/span><strong>Gruppen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Verwendung von <a href=\"https:\/\/memberpress.com\/de\/docs\/creating-groups\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gruppen<\/a>, you can specify a \u201cgroup\u201d of membership products, whether these products are part of an \u201cUpgrade Path\u201d, and what order you want them arranged in. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress Groups erm\u00f6glicht es Ihnen auch, eine attraktive Preisseite f\u00fcr Ihre Mitgliedschaftsprodukte zu erstellen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sqFk\"><div class=\"responsive-video\"><iframe title=\"Wie man eine Preisseite mit MemberPress-Gruppen erstellt (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>ANSEHEN &gt;&gt; SO ERSTELLEN SIE EINE PREISSEITE MIT MEMBERPRESS GROUPS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Self-Service_Upgrades_and_Downgrades\"><\/span><strong>Self-Service Upgrades und Downgrades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When a member wants to upgrade or downgrade the membership product they\u2019re subscribed to, they just log into their <a href=\"https:\/\/memberpress.com\/de\/2013\/10\/membership-self-service-is-the-best-service\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Selbstbedienung der Mitglieder ist der beste Service\">Selbstbedienungs-Kontoseite<\/a>, and click the \u201cUpgrade\u201d link next to their subscription. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, the member is redirected to the group pricing page which shows the level they\u2019re subscribed to and the level they can upgrade or downgrade to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unauthorized_Redirects\"><\/span>Unerlaubte Umleitungen <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apropos Weiterleitung: Unsere Funktion \"Unautorisierte Weiterleitung\" kann Mitglieder-Upgrades weiter unterst\u00fctzen. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Og13YD9cJtcBznHhhuMKoZmdxvRCJNFe8EW04LQldQ3P51G7VweOlUgPNbEG7HkiTuXrf0sf2tjBU2psAIZ9TMCRoLwkSaV6\"><div class=\"responsive-video\"><iframe title=\"Wie man unautorisierte Besucher in MemberPress umleitet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7gSoxC3aFRY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of stopping members in their tracks when they come across your \u201cDefault Unauthorized Message\u201d, provide them with a call-to-action that makes it easier to upgrade their subscription right then and there! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prorations\"><\/span><strong>Prorata<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is a big one. I\u2019ve yet to find another WordPress membership plugin that handles prorations with the same ease and simplicity as MemberPress. In fact, <em><strong>most other plugins don\u2019t handle prorations at all<\/strong>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stellen Sie sich beispielsweise vor, dass ein Mitglied bereits f\u00fcr einen Monat seiner Mitgliedschaft bezahlt hat und sich nach der H\u00e4lfte des Monats f\u00fcr ein Upgrade entscheidet. <strong>MemberPress berechnet automatisch den anteiligen Betrag, den das Mitglied f\u00fcr den Rest des Monats in der neuen H\u00f6he zahlen muss, und berechnet ihn<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Anteile in MemberPress k\u00f6nnen f\u00fcr Abonnements mit unterschiedlichen Zeitr\u00e4umen (w\u00f6chentlich bis monatlich, w\u00f6chentlich bis j\u00e4hrlich, monatlich bis lebenslang) berechnet werden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen berechnet werden zwischen <strong>verschiedene Zahlungsarten<\/strong>. Ein Beispiel: Ein Mitglied hat sich zun\u00e4chst \u00fcber PayPal angemeldet. Es m\u00f6chte aber ein Upgrade \u00fcber Stripe durchf\u00fchren. Das ist kein Problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress\u2019 proration routines are solid, comprehensive, and <strong><em>vollautomatisch<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Das Mitnehmen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt viele Gr\u00fcnde <strong>MemberPress ist das beliebteste Paywalling-, Kurserstellungs-, Abonnement- und Mitgliedschaftsseiten-Plugin der Welt<\/strong>. Aber eine der wichtigsten ist die Art und Weise, wie das Plugin Upgrades automatisch handhabt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because the fewer the hassles in the buyer\u2019s journey the more likely they\u2019ll stick around. Together, automatic prorations and upgrades are a powerful <a href=\"https:\/\/memberpress.com\/de\/blog\/reducing-your-membership-sites-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Anti-Abwanderung\">Anti-Abwanderung<\/a> Werkzeug.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re serious about monetizing your site, check out MemberPress. You won\u2019t be disappointed.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu Upgrades und Preisanpassungen in MemberPress? Fragen Sie einfach in den Kommentaren!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, melden Sie sich in der Box oben rechts f\u00fcr unseren Newsletter an!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>MemberPress creator, Blair Williams, gives the lowdown on the wily world of upgrades and prorations When purchasing a WordPress membership plugin, most people aren\u2019t thinking about member upgrades. After all, you\u2019ve got to get members before you can give them the opportunity to upgrade. But the fact is, how your plugin will impact the ability [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":35927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[35],"tags":[26,68,67],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-features","tag-membership","tag-prorations","tag-upgrades","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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