{"id":20906,"date":"2020-02-03T10:56:36","date_gmt":"2020-02-03T17:56:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=20906"},"modified":"2020-07-28T12:27:23","modified_gmt":"2020-07-28T18:27:23","slug":"how-important-is-a-style-guide-to-your-blog","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-important-is-a-style-guide-to-your-blog\/","title":{"rendered":"Wie wichtig ist ein Style Guide f\u00fcr Ihren Blog?"},"content":{"rendered":"<p>Die Frage, wie wichtig ein Styleguide f\u00fcr Ihren Blog ist, ist wie die Frage, wie wichtig es ist, Wasser zu trinken, um Ihren K\u00f6rper gesund zu halten. Es ist wichtig! Nat\u00fcrlich kann Ihr Blog auch ohne einen Styleguide \u00fcberleben, so wie Sie mit Limonade \u00fcberleben k\u00f6nnen. Aber weder Sie noch Ihr Blog werden lange gesund bleiben.\u00a0<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a00ddcc9ac32\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a00ddcc9ac32\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_a_Style_Guide_Is\" >Was ein Style Guide ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_makes_style_guides_so_important\" >Warum sind Styleguides so wichtig?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Ein Styleguide hilft Ihnen, Ihre Marke zu pflegen, und gibt Ihrem Publikum ein klares Bild davon, was es von Ihnen zu erwarten hat. Nat\u00fcrlich hat nicht jeder einen schriftlichen Style Guide. Einige, vor allem diejenigen, die einen eigenen Blog betreiben, haben vielleicht bereits Stilvorgaben gemacht, ohne sich dessen bewusst zu sein. Aber es kann hilfreich sein, diese aufzuschreiben. <\/p>\n\n\n\n<p>Lassen Sie uns zun\u00e4chst dar\u00fcber sprechen, was ein Style Guide ist.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Style_Guide_Is\"><\/span><strong>Was ein Style Guide ist<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ein Styleguide ist eine Liste von Regeln, wie Ihr Blog aussehen und klingen sollte. Bei der Erstellung Ihres Leitfadens sollten Sie sich Gedanken \u00fcber Ihr Publikum machen und dar\u00fcber, was dieses anspricht. <\/p>\n\n\n\n<p>Welche Altersgruppe wollen Sie ansprechen? Wollen Sie einen Experten oder einen neugierigen Hobbyisten ansprechen? Wie spricht, denkt, handelt und lebt Ihre Zielgruppe? Stellen Sie Ihre Nachforschungen an und wenden Sie diese dann bei der Erstellung eines Styleguides an. Im Folgenden finden Sie einige der grundlegenden Bestandteile eines Styleguides:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Schriftart:<\/strong> Achten Sie darauf, dass Ihre Schriftart einheitlich ist. Das vereinfacht die Dinge f\u00fcr Ihre Leser, denn Unstimmigkeiten k\u00f6nnen sie verwirren. Verwenden Sie f\u00fcr jede \u00dcberschrift und f\u00fcr den Text Ihres Blogs die gleiche Schriftart in der gleichen Gr\u00f6\u00dfe.\u00a0<\/li><li><strong>Farbschemata und andere visuelle Elemente:<\/strong> Alle f\u00fcr Ihren Blog verwendeten \u00dcberschriftenbilder sollten die gleiche Gr\u00f6\u00dfe haben. Achten Sie darauf, dass das Erscheinungsbild Ihrer Bilder mit dem Ton Ihrer Texte \u00fcbereinstimmt. Wenn Sie einen lockeren Ton anschlagen, m\u00f6chten Sie vielleicht eher lustige und frei wirkende Bilder. Wenn Ihr Ton professionell ist, sollten Sie Ihre Bilder einfach und unpers\u00f6nlich halten. Sie k\u00f6nnen sogar so weit gehen, dass Sie Ihre Bilder in einem bestimmten Farbschema halten. Instagram-Influencer tun dies, weil die Leute ihr Profil als Ganzes sehen, und es hilft ihrem Profil, ordentlich und zusammenh\u00e4ngend auszusehen. Blog-Artikel erscheinen auf dem Bildschirm oft auf \u00e4hnliche Weise. Ein Beispiel f\u00fcr einen Blog mit einem ziemlich strengen Farbschema ist <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Coca-Cola's Gro\u00dfbritannien-Blog<\/a>in dem viele Rot-, Braun- und Blaut\u00f6ne verwendet werden. Denken Sie daran, dass bestimmte Farben bestimmte Stimmungen erzeugen, was Sie ber\u00fccksichtigen sollten, wenn Sie sich f\u00fcr ein Farbschema entscheiden.\u00a0<\/li><li><strong>Stimme:<\/strong> Wenn Sie Ihr Publikum kennen, bestimmen Sie Ihre Stimme. Sind Sie sarkastisch, witzig, lustig oder direkt? Seien Sie in jedem Artikel einheitlich, denn mit einem bestimmten Tonfall k\u00f6nnen Sie Ihre Marke etablieren. Als Teil Ihrer Stimme sollten Sie festlegen, ob Sie in der ersten oder dritten Person sprechen. Oder werden Sie die zweite Person verwenden und den Leser direkt ansprechen? Werden Sie einen bestimmten Fachjargon verwenden oder die Sprache Ihrer Artikel einfach halten? Dies sind alles Aspekte, die bei der Sprache zu ber\u00fccksichtigen sind.<\/li><li><strong>Bewertung:<\/strong> Disney macht keine Filme ab 18 Jahren. Das wei\u00df jeder. Ebenso sollte Ihr Publikum wissen, welches Ma\u00df an Sprache, Anspielungen usw. es von Ihrem Blog erwarten kann.\u00a0<\/li><li><strong>L\u00e4nge:<\/strong> Lang oder kurz? Auch dies ist bei der Erstellung eines Styleguides zu bedenken. Wenn Ihr Publikum wenig Zeit hat, unterwegs ist oder Ihren Blog zur Unterhaltung nutzt, ist es vielleicht besser, ihn kurz zu halten. Ben\u00f6tigt Ihr Publikum jedoch umfassende Informationen oder hat es ein gr\u00f6\u00dferes Interesse, sollten Sie einen langen Artikel verfassen. Typische Blog-Artikel umfassen zwischen 500 und 1500 W\u00f6rter. F\u00fcr ein bestimmtes Publikum kann es jedoch sinnvoll sein, diesen Rahmen zu sprengen.<\/li><li><strong>Inhaltstyp:<\/strong> \u00dcberlegen Sie, welche Art von Blog-Artikeln Sie verfassen wollen: Anleitungen, Nachrichten, pers\u00f6nliche Geschichten, Meinungen, Gedichte usw. Sie m\u00fcssen nicht alle Ratgeberartikel oder alle pers\u00f6nlichen Geschichten oder alle Belletristik schreiben, aber wenn Sie eine bestimmte Art von Artikel noch nie geschrieben haben, k\u00f6nnte das f\u00fcr Ihre Leser ungewohnt sein.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_style_guides_so_important\"><\/span><strong>Warum sind Styleguides so wichtig?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Style Guides helfen Ihnen, Ihrer Marke treu zu bleiben.<\/h4>\n\n\n\n<p>Dies ist wahrscheinlich der wichtigste Grund f\u00fcr die Erstellung eines Styleguides. Ihr Blog sollte Ihr Publikum ansprechen, denn wenn er inkonsistent ist, wird er niemanden ansprechen. Ein Styleguide hilft Ihnen dabei, auf dem richtigen Weg zu bleiben, damit Sie nicht aus Versehen \"die Pers\u00f6nlichkeit wechseln\" und Ihr Publikum verwirren, wer Sie sind.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Styleguides halten die Dinge einfach.<\/h4>\n\n\n\n<p>Ein Styleguide ist wirklich eine Zeitersparnis. Sie wissen bereits, welche Schriftart zu verwenden ist, wie lang Ihr Artikel sein muss und wie Ihr Foto aussehen soll, so dass Sie sich nicht jedes Mal neu entscheiden m\u00fcssen. Es vereinfacht die Dinge f\u00fcr Sie.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Stilrichtlinien sind f\u00fcr andere, die in Ihrem Blog schreiben, n\u00fctzlich.\u00a0<\/h4>\n\n\n\n<p>Blogs werden oft von mehreren Autoren verfasst. Wenn Sie einen Styleguide haben, k\u00f6nnen die Blogger Ihre Erwartungen kennen und sie befolgen. Bei so vielen unterschiedlichen Stimmen und Schreibstilen unter den Bloggern k\u00f6nnen feste Regeln f\u00fcr Konsistenz sorgen. Auch mit mehreren Autoren ist es m\u00f6glich, eine Marke zu haben und die Erwartungen des Publikums zu erf\u00fcllen, wenn Sie einen Styleguide haben.<br><\/p>\n\n\n\n<p>Ob beabsichtigt oder nicht, Sie m\u00fcssen einen klaren und konsistenten Stil haben, auf den sich Ihr Publikum verlassen kann und mit dem es sich wohl f\u00fchlt. Wenn Sie Ihren Stil noch nicht niedergeschrieben haben, sollten Sie es jetzt tun! Dann halten Sie sich daran.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Erinnern Sie sich:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ein Styleguide ist eine Liste von Regeln, wie Ihr Blog aussehen und klingen soll.\u00a0<\/li><li>Bei der Erstellung eines Styleguides gibt es eine Vielzahl von Elementen zu ber\u00fccksichtigen: Schriftart, Farbe, Bildmaterial, Sprache, Bewertung, L\u00e4nge, Art des Inhalts usw.<\/li><li>Der wichtigste Grund f\u00fcr die Erstellung eines Styleguides ist die Beibehaltung der eigenen Marke.<\/li><li>Styleguides halten die Dinge einfach und konsistent.<\/li><li>Style Guides sind besonders n\u00fctzlich f\u00fcr Blogs mit mehreren Autoren.<\/li><\/ul>\n\n\n\n<p><em>Wie sieht Ihr Styleguide aus? Warum ist ein Styleguide f\u00fcr Sie wichtig? Lassen Sie es uns in den Kommentaren unten wissen. <\/em><\/p>\n\n\n\n<p>Wenn Ihnen dieser Beitrag gefallen hat, folgen Sie uns bitte auf<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> f\u00fcr weitere gro\u00dfartige Inhalte. Sie k\u00f6nnen uns auch finden auf<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> und<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0 [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134],"tags":[642,641,640],"class_list":{"0":"post-20906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogging","8":"category-how-to-2","9":"tag-blog-style-guides","10":"tag-brand-style-guide","11":"tag-style-guide","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. 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It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.","og:url":"https:\/\/memberpress.com\/de\/blog\/how-important-is-a-style-guide-to-your-blog\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/02\/Style-guide@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/02\/Style-guide@2x.png","og:image:width":1480,"og:image:height":857,"article:published_time":"2020-02-03T17:56:36+00:00","article:modified_time":"2020-07-28T18:27:23+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How Important Is a Style Guide to Your Blog?","twitter:description":"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/02\/Style-guide@2x.png"},"aioseo_meta_data":{"post_id":"20906","title":null,"description":"","keywords":[{"label":"blog style guide","value":"blog style guide"},{"label":"brand style guide","value":"brand style guide"},{"label":"style guide","value":"style guide"},{"label":"blog","value":"blog"},{"label":"blogging","value":"blogging"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:19:47","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/\" title=\"How To\">How To<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow Important Is a Style Guide to Your Blog?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"How To","link":"https:\/\/memberpress.com\/de\/blog\/category\/how-to-2\/"},{"label":"How Important Is a Style Guide to Your Blog?","link":"https:\/\/memberpress.com\/de\/blog\/how-important-is-a-style-guide-to-your-blog\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br><\/p>","content":[{"type":"text","data":"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. <\/p>","content":[{"type":"text","data":"A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, let\u2019s talk about what a style guide is.<br><\/p>","content":[{"type":"text","data":"First, let\u2019s talk about what a style guide is.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What a Style Guide Is<\/strong><br><\/h3>","content":"Was ein Style Guide ist","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. <\/p>","content":[{"type":"text","data":"A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br><\/p>","content":[{"type":"text","data":"What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Font:<\/strong> You\u2019ll want to be consistent with your font. This simplifies things for your reader because inconsistencies can throw people off. Use the same font in the same size for every headline and for the copy of your blog.\u00a0<\/li><li><strong>Color schemes and other visuals:<\/strong> All headline images used for your blog should be the same size. You\u2019ll want to be sure the feel of your visuals matches the tone of your writing. If it\u2019s casual, you may want more fun and free-looking images. If your tone is professional, you may want to keep your images simple and impersonal. You may even go so far as to make sure your visuals stick to a certain color scheme. Instagram influencers do this because people see their profiles as a whole, and it helps their profile look neat and cohesive. Blog articles often appear on the screen in a similar manner. An example of a blog with a pretty strict color scheme is <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Coca-Cola\u2019s Great Britain blog<\/a>, which uses a lot of reds, browns, and blues. Remember, certain colors create certain moods, so that is something to consider if you decide to use a color scheme.\u00a0<\/li><li><strong>Voice:<\/strong> Knowing your audience will determine your voice. Are you sarcastic, witty, funny, or straightforward? Be consistent in every article because having a distinct tone allows you to establish your brand. As part of your voice, you\u2019ll want to determine whether you\u2019re speaking in first or third person. Or are you going to use second person and address the reader directly? Will you use a specific jargon or keep the language of your articles simple? These are all aspects to consider with voice.<\/li><li><strong>Rating:<\/strong> Disney doesn\u2019t do R-rated movies. Everyone knows that. Likewise, your audience should know what level of language, innuendoes, etc., to expect from your blog.\u00a0<\/li><li><strong>Length:<\/strong> Long or short? Even this is important to consider when creating a style guide. If your audience is short on time, on the go, or seeking entertainment from your blog, it may be better to keep it short. But if they need extensive information or are more invested, it may be good to go long. Typical blog articles range from 500 to 1500 words. But going outside that range may work for a specific audience.<\/li><li><strong>Content Type:<\/strong> Consider what kinds of blog articles you\u2019ll produce: how-to's, news, personal stories, opinions, poetry, etc. You don\u2019t have to do all how-to articles or all personal stories or all fiction, but if you\u2019ve never done a particular type of article before, it may feel off to your readers.\u00a0<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Schriftart:<\/strong> Achten Sie darauf, dass Ihre Schriftart einheitlich ist. Das vereinfacht die Dinge f\u00fcr Ihre Leser, denn Unstimmigkeiten k\u00f6nnen sie verwirren. Verwenden Sie f\u00fcr jede \u00dcberschrift und f\u00fcr den Text Ihres Blogs die gleiche Schriftart in der gleichen Gr\u00f6\u00dfe.\u00a0<\/li><li><strong>Farbschemata und andere visuelle Elemente:<\/strong> Alle f\u00fcr Ihren Blog verwendeten \u00dcberschriftenbilder sollten die gleiche Gr\u00f6\u00dfe haben. Achten Sie darauf, dass das Erscheinungsbild Ihrer Bilder mit dem Ton Ihrer Texte \u00fcbereinstimmt. Wenn Sie einen lockeren Ton anschlagen, m\u00f6chten Sie vielleicht eher lustige und frei wirkende Bilder. Wenn Ihr Ton professionell ist, sollten Sie Ihre Bilder einfach und unpers\u00f6nlich halten. Sie k\u00f6nnen sogar so weit gehen, dass Sie Ihre Bilder in einem bestimmten Farbschema halten. Instagram-Influencer tun dies, weil die Leute ihr Profil als Ganzes sehen, und es hilft ihrem Profil, ordentlich und zusammenh\u00e4ngend auszusehen. Blog-Artikel erscheinen auf dem Bildschirm oft auf \u00e4hnliche Weise. Ein Beispiel f\u00fcr einen Blog mit einem ziemlich strengen Farbschema ist <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Coca-Cola's Gro\u00dfbritannien-Blog<\/a>in dem viele Rot-, Braun- und Blaut\u00f6ne verwendet werden. Denken Sie daran, dass bestimmte Farben bestimmte Stimmungen erzeugen, was Sie ber\u00fccksichtigen sollten, wenn Sie sich f\u00fcr ein Farbschema entscheiden.\u00a0<\/li><li><strong>Stimme:<\/strong> Wenn Sie Ihr Publikum kennen, bestimmen Sie Ihre Stimme. Sind Sie sarkastisch, witzig, lustig oder direkt? Seien Sie in jedem Artikel einheitlich, denn mit einem bestimmten Tonfall k\u00f6nnen Sie Ihre Marke etablieren. Als Teil Ihrer Stimme sollten Sie festlegen, ob Sie in der ersten oder dritten Person sprechen. Oder werden Sie die zweite Person verwenden und den Leser direkt ansprechen? Werden Sie einen bestimmten Fachjargon verwenden oder die Sprache Ihrer Artikel einfach halten? Dies sind alles Aspekte, die bei der Sprache zu ber\u00fccksichtigen sind.<\/li><li><strong>Bewertung:<\/strong> Disney macht keine Filme ab 18 Jahren. Das wei\u00df jeder. Ebenso sollte Ihr Publikum wissen, welches Ma\u00df an Sprache, Anspielungen usw. es von Ihrem Blog erwarten kann.\u00a0<\/li><li><strong>L\u00e4nge:<\/strong> Lang oder kurz? Auch dies ist bei der Erstellung eines Styleguides zu bedenken. Wenn Ihr Publikum wenig Zeit hat, unterwegs ist oder Ihren Blog zur Unterhaltung nutzt, ist es vielleicht besser, ihn kurz zu halten. Ben\u00f6tigt Ihr Publikum jedoch umfassende Informationen oder hat es ein gr\u00f6\u00dferes Interesse, sollten Sie einen langen Artikel verfassen. Typische Blog-Artikel umfassen zwischen 500 und 1500 W\u00f6rter. F\u00fcr ein bestimmtes Publikum kann es jedoch sinnvoll sein, diesen Rahmen zu sprengen.<\/li><li><strong>Inhaltstyp:<\/strong> \u00dcberlegen Sie, welche Art von Blog-Artikeln Sie verfassen wollen: Anleitungen, Nachrichten, pers\u00f6nliche Geschichten, Meinungen, Gedichte usw. Sie m\u00fcssen nicht alle Ratgeberartikel oder alle pers\u00f6nlichen Geschichten oder alle Belletristik schreiben, aber wenn Sie eine bestimmte Art von Artikel noch nie geschrieben haben, k\u00f6nnte das f\u00fcr Ihre Leser ungewohnt sein.\u00a0<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What makes style guides so important?<\/strong><br><\/h3>","content":"Warum sind Styleguides so wichtig?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides help you stay true to your brand.<\/h4>","content":"Style Guides helfen Ihnen, Ihrer Marke treu zu bleiben.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br><\/p>","content":[{"type":"text","data":"This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides keep things simple.<\/h4>","content":"Styleguides halten die Dinge einfach.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br><\/p>","content":[{"type":"text","data":"Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides are useful for others who write on your blog.&nbsp;<\/h4>","content":"Stilrichtlinien sind f\u00fcr andere, die in Ihrem Blog schreiben, n\u00fctzlich.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br><\/p>","content":[{"type":"text","data":"Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it.<\/p>","content":[{"type":"text","data":"Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<br><\/p>","content":[{"type":"text","data":"Remember:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>A style guide is a list of rules for how your blog looks and sounds.&nbsp;<\/li><li>There are a variety of elements to consider when creating a style guide: font, color, visuals, voice, rating, length, content type, etc.<\/li><li>Staying true to your brand is the biggest reason to create a style guide.<\/li><li>Style guides keep things simple and consistent.<\/li><li>Style guides are especially useful for blogs with multiple writers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Ein Styleguide ist eine Liste von Regeln, wie Ihr Blog aussehen und klingen soll.&nbsp;<\/li><li>Bei der Erstellung eines Styleguides gibt es eine Vielzahl von Elementen zu ber\u00fccksichtigen: Schriftart, Farbe, Bildmaterial, Sprache, Bewertung, L\u00e4nge, Art des Inhalts usw.<\/li><li>Der wichtigste Grund f\u00fcr die Erstellung eines Styleguides ist die Beibehaltung der eigenen Marke.<\/li><li>Styleguides halten die Dinge einfach und konsistent.<\/li><li>Style Guides sind besonders n\u00fctzlich f\u00fcr Blogs mit mehreren Autoren.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em><\/p>","content":[{"type":"text","data":"<em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=20906"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/20906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/20914"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=20906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=20906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=20906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}