{"id":21835,"date":"2020-06-01T09:00:00","date_gmt":"2020-06-01T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21835"},"modified":"2024-05-28T16:39:47","modified_gmt":"2024-05-28T20:39:47","slug":"how-to-plan-your-elearning-membership-site-questions-to-ask-yourself","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/","title":{"rendered":"Wie man einen Online-Kurs plant (7 Fragen, die Sie sich stellen sollten)"},"content":{"rendered":"<p>Das Sch\u00f6ne an Mitgliedschaftsseiten ist, dass sie so viele verschiedene M\u00f6glichkeiten bieten, passives Einkommen zu erzielen und neuen Mitgliedern zu helfen, ihre F\u00e4higkeiten zu entwickeln und auszubauen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a3b021031f66\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b021031f66\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#Why_an_eLearning_Membership_Site\" >Warum eine eLearning-Mitgliedschaftsseite?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#Benefits_for_You\" >Vorteile f\u00fcr Sie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#Benefits_for_Customers\" >Vorteile f\u00fcr Kunden<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#7_Critical_Questions_to_Ask_When_Planning_Your_eLearning_Business\" >7 wichtige Fragen, die Sie sich bei der Planung Ihres eLearning-Gesch\u00e4fts stellen sollten<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#1_What_Do_You_Want_to_Teach\" >1. Was wollen Sie unterrichten?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#2_Who_Do_You_Want_to_Teach\" >2. Wen wollen Sie unterrichten?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#3_How_Will_You_Set_Up_Your_Membership_Model\" >3. Wie werden Sie Ihr Mitgliedschaftsmodell einrichten?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#4_What_Types_Of_Content_Will_You_Provide\" >4. Welche Art(en) von Inhalten werden Sie bereitstellen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#5_Will_Your_Subscriptions_Be_Recurring_or_One-Time\" >5. Werden Ihre Abonnements wiederkehrend oder einmalig sein?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#6_Will_You_Have_Subscription_Levels_If_So_How_Many\" >6. Werden Sie Abonnement-Stufen haben? Wenn ja, wie viele?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/#7_How_Do_You_Plan_To_Market_Your_Online_Business\" >7. Wie wollen Sie Ihr Online-Gesch\u00e4ft vermarkten?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Eine M\u00f6glichkeit, wie Sie daran teilhaben k\u00f6nnen, ist die Einrichtung einer eLearning-Mitgliedschaftsseite. Virtuelles Lernen hat sich in den letzten Jahren zu einem riesigen Gesch\u00e4ft entwickelt, und jetzt unterrichten Menschen auf der ganzen Welt F\u00e4higkeiten aller Art bequem von zu Hause aus.<\/p>\n\n\n\n<p>Das Tolle an MemberPress ist, dass es mit einem eigenen <a href=\"https:\/\/memberpress.com\/de\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kurse add-on<\/a> mit dem Sie schnell und einfach Ihre Mitgliederseite und den dazugeh\u00f6rigen Online-Kurs erstellen k\u00f6nnen.<\/p>\n\n\n\n<p>Die Frage ist nur: Wie f\u00e4ngt man an? In diesem Beitrag helfen wir Ihnen dabei, indem wir Ihnen sieben Fragen stellen, die Sie sich stellen sollten, bevor Sie loslegen. Aber zuerst...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-an-elearning-membership-site\"><span class=\"ez-toc-section\" id=\"Why_an_eLearning_Membership_Site\"><\/span><strong>Warum eine eLearning-Mitgliedschaftsseite?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Einrichtung einer Online-Lernmitgliedschaftsseite kann sowohl f\u00fcr Sie als auch f\u00fcr Ihre Kunden von gro\u00dfem Nutzen sein:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits-for-you\"><span class=\"ez-toc-section\" id=\"Benefits_for_You\"><\/span><strong>Vorteile f\u00fcr Sie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sie schaffen einen passiven Einkommensstrom<\/li>\n\n\n\n<li>Sie profilieren sich als Experte oder Branchenf\u00fchrer in Ihrem Bereich<\/li>\n\n\n\n<li>Sie k\u00f6nnen Ihr Dienstleistungsangebot innerhalb Ihres eLearning-Gesch\u00e4fts erweitern (pers\u00f6nliche Beratung, Live-Kurse im Vergleich zu aufgezeichneten Kursen, Foren, Partnerprogramme und mehr)<\/li>\n\n\n\n<li>Sie bauen Markentreue und Bekanntheit auf<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits-for-customers\"><span class=\"ez-toc-section\" id=\"Benefits_for_Customers\"><\/span><strong>Vorteile f\u00fcr Kunden<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sie haben Zugang zu einem potenziell g\u00fcnstigeren Bildungsweg<\/li>\n\n\n\n<li>Sie k\u00f6nnen eine neue Fertigkeit erlernen und diese f\u00fcr ihre weitere berufliche Laufbahn und\/oder die Gr\u00fcndung eines eigenen Unternehmens nutzen.<\/li>\n\n\n\n<li>Sie haben die M\u00f6glichkeit, Kontakte zu kn\u00fcpfen, sich auszutauschen und Wissen von Ihnen und anderen Mitgliedern der Gemeinschaft zu erwerben.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-critical-questions-to-ask-when-planning-your-elearning-business\"><span class=\"ez-toc-section\" id=\"7_Critical_Questions_to_Ask_When_Planning_Your_eLearning_Business\"><\/span><strong>7 wichtige Fragen, die Sie sich bei der Planung Ihres eLearning-Gesch\u00e4fts stellen sollten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-what-do-you-want-to-teach\"><span class=\"ez-toc-section\" id=\"1_What_Do_You_Want_to_Teach\"><\/span><strong>1. Was wollen Sie unterrichten?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bevor Sie etwas unternehmen, um Ihre Online-Gesch\u00e4ftsidee zu verwirklichen, m\u00fcssen Sie genau wissen, was Sie unterrichten wollen. Worin sind Sie am besten ausgebildet? Was k\u00f6nnen Sie anderen leicht beibringen? Was ist Ihre Leidenschaft?\u00a0<\/p>\n\n\n\n<p>Denken Sie daran, dass die Menschen f\u00fcr Ihr Fachwissen bezahlen und sich mit Ihnen besch\u00e4ftigen. Sie m\u00f6chten sicherstellen, dass Sie Ihren potenziellen Kunden den ultimativen Wert bieten, damit sie Ihnen vertrauen und weiterhin von Ihnen lernen m\u00f6chten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-who-do-you-want-to-teach\"><span class=\"ez-toc-section\" id=\"2_Who_Do_You_Want_to_Teach\"><\/span><strong>2. Wen wollen Sie unterrichten?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die n\u00e4chste Frage, die Sie sich stellen sollten, ist, <em>wen m\u00f6chten Sie unterrichten?<\/em> Wer ist Ihr idealer Student? Wenn Sie diese Informationen kennen, k\u00f6nnen Sie besser verstehen, welche Art von Inhalten Sie Ihren Kunden zur Verf\u00fcgung stellen m\u00fcssen.\u00a0<\/p>\n\n\n\n<p>Nehmen Sie sich etwas Zeit, um zu recherchieren und herauszufinden, wer Ihre idealen Studenten sind. Wenn Sie sich beispielsweise daf\u00fcr entschieden haben, Ihr eLearning-Gesch\u00e4ft darauf auszurichten, Mitgliedern bei der Verbesserung ihrer Schreibf\u00e4higkeiten zu helfen, m\u00f6chten Sie sicherstellen, dass Ihre Teilnehmer Menschen sind, die das Schreiben als Hobby genie\u00dfen, die professionelle Schriftsteller oder Studenten sind, die Hilfe beim Schreiben suchen, oder die Gesch\u00e4ftsinhaber sind, die ihre Inhalte verbessern m\u00f6chten.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/how-to-build-a-customer-base-for-your-premium-membership-site\/\"><em>Lesen Sie mehr: Wie Sie einen Kundenstamm f\u00fcr Ihre Premium-Mitgliedschaftsseite aufbauen<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-how-will-you-set-up-your-membership-model\"><span class=\"ez-toc-section\" id=\"3_How_Will_You_Set_Up_Your_Membership_Model\"><\/span><strong>3. Wie werden Sie Ihr Mitgliedschaftsmodell einrichten?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Art und Weise, wie Sie Ihr Mitgliedschaftsgesch\u00e4ft aufbauen, ist wichtig, denn sie bestimmt, wie Ihre Sch\u00fcler mit Ihren Lernmaterialien interagieren werden. Sie sollte auch bestimmen, wie Ihre Abonnementstufen gestaltet werden.<\/p>\n\n\n\n<p>Werden Ihre Mitglieder jeweils nur Zugang zu einem Kurs haben? Werden Ihre Mitglieder nach der Anmeldung Zugang zu allen gew\u00fcnschten Kursen haben? Oder wird es auf Ihrer Website verschiedene Stufen geben, bei denen sich die Anzahl der Zusatzmaterialien je nach Abonnementplan des Kunden \u00e4ndert?<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/membership-site-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Lesen Sie mehr: 5 \u00fcberzeugende Ideen f\u00fcr Mitgliedschaftsseiten<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-what-type-s-of-content-will-you-provide\"><span class=\"ez-toc-section\" id=\"4_What_Types_Of_Content_Will_You_Provide\"><\/span><strong>4. Welche Art(en) von Inhalten werden Sie bereitstellen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bei allen erfolgreichen Mitglieder-Websites sind Inhalte ein wichtiges Mittel, um mit Kunden in Kontakt zu treten, Leads zu generieren und das Engagement zu steigern. F\u00fcr Ihre eLearning-Website m\u00fcssen Sie entscheiden, welche Inhalte Sie Ihren Kunden anbieten sollten, damit sie von deren Lernerfahrung am meisten profitieren.<\/p>\n\n\n\n<p>Sie haben die M\u00f6glichkeit, Inhalte wie Videos, Webinare, Podcasts, Infografiken, Quizze und Blogbeitr\u00e4ge anzubieten. Der Himmel ist die Grenze.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/what-types-of-content-can-you-create-for-a-membership-site\/\"><em>Lesen Sie mehr: Szenariobasiertes Lernen f\u00fcr Online-Kurse<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-will-your-subscriptions-be-recurring-or-one-time\"><span class=\"ez-toc-section\" id=\"5_Will_Your_Subscriptions_Be_Recurring_or_One-Time\"><\/span><strong>5. Werden Ihre Abonnements wiederkehrend oder einmalig sein?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bei virtuellen Lernwebsites haben Sie die M\u00f6glichkeit, wiederkehrende Abonnements anzubieten, oder Sie k\u00f6nnen Ihre Mitglieder f\u00fcr einzelne Kurse zahlen lassen.\u00a0<\/p>\n\n\n\n<p>Wiederkehrende Abonnements sind ideal, wenn Sie ein passives Einkommen anstreben. Was aber, wenn Sie noch nicht gen\u00fcgend Inhalte f\u00fcr ein wiederkehrendes Monats- oder Jahresabonnement vorbereitet haben? In diesem Fall ist ein einmaliges Abonnement vielleicht die bessere Wahl. Viele eLearning-Websites bieten eine Mischung aus Einzelkursen und Abonnements an.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" style=\"background-color:#ff9100\">MemberPress unterst\u00fctzt Sie beim Verkauf von Einzelkursen und bei wiederkehrenden Abonnements. Beginnen Sie noch heute mit dem Verkauf von Kursen! \u2192<\/a><\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/should-your-membership-site-have-yearly-or-monthly-fees\/\"><em>Lesen Sie mehr: Sollte Ihre Mitgliedschaftsseite j\u00e4hrliche oder monatliche Geb\u00fchren haben?<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-will-you-have-subscription-levels-if-so-how-many\"><span class=\"ez-toc-section\" id=\"6_Will_You_Have_Subscription_Levels_If_So_How_Many\"><\/span><strong>6. Werden Sie Abonnement-Stufen haben? Wenn ja, wie viele?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sollten Sie Abonnementstufen in Ihrer Mitgliedschaftsseite haben? Oder m\u00f6chten Sie ein einstufiges Angebot haben? Wenn Sie Ihren Mitgliedern mehr als eine Abonnementstufe anbieten, haben sie mehr M\u00f6glichkeiten. Sie k\u00f6nnen Ihre Website mit einer geringeren Investition ausprobieren, bevor sie bei ver\u00e4nderten Bed\u00fcrfnissen aufgestockt werden, und Sie k\u00f6nnen Ihren Cashflow erh\u00f6hen.<\/p>\n\n\n\n<p>Der Schl\u00fcssel zur erfolgreichen Einf\u00fchrung von Abonnement-Stufen liegt darin, sich daran zu erinnern, dass weniger mehr ist. Sie m\u00fcssen Ihren Mitgliedern nicht zehn verschiedene Optionen anbieten - das k\u00f6nnte \u00fcberw\u00e4ltigend und sogar l\u00e4stig sein. Wir empfehlen, den Mitgliedern nicht mehr als drei oder vier Abonnementoptionen zur Auswahl zu stellen.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\"><em>Lesen Sie mehr: Warum Sie mehrere Preisstufen f\u00fcr Ihre Mitgliederseite anbieten sollten<\/em><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-how-do-you-plan-to-market-your-online-business\"><span class=\"ez-toc-section\" id=\"7_How_Do_You_Plan_To_Market_Your_Online_Business\"><\/span><strong>7. Wie wollen Sie Ihr Online-Gesch\u00e4ft vermarkten?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nicht zuletzt sollten Sie sich auch Gedanken \u00fcber Ihre Marketingoptionen machen. Gl\u00fccklicherweise gibt es viele verschiedene M\u00f6glichkeiten, Ihr Online-Bildungsunternehmen sowohl an neue als auch an bestehende Kunden zu vermarkten.\u00a0<\/p>\n\n\n\n<p>Wir empfehlen Ihnen dringend, sich hinzusetzen und ein Verkaufskonzept zu erstellen, das einen \u00dcberblick \u00fcber Ihre Marketingpl\u00e4ne, -ziele und -strategien gibt. Dieser Plan sollte Pl\u00e4ne f\u00fcr den Start Ihres Unternehmens, eine Social-Media-Strategie, Ihre <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">E-Mail-Marketing<\/a>und die Termine, zu denen diese Aufgaben abgeschlossen und umgesetzt werden sollen.<\/p>\n\n\n\n<p>Die Erstellung eines Plans, wie Sie Ihr Unternehmen von Anfang an f\u00f6rdern werden, ist wichtig, denn er hilft Ihnen dabei, erreichbare Ziele zu setzen und Ihre Meilensteine und Erfolge festzuhalten, und er zeigt Ihnen, wo Sie sich verbessern k\u00f6nnen.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/\"><em>Lesen Sie mehr: Erstellen Sie ein erfolgreiches Vertriebskonzept f\u00fcr Ihr Mitgliedschaftsgesch\u00e4ft in 6 Schritten<\/em><\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Abschlie\u00dfende \u00dcberlegungen<\/strong><\/p>\n\n\n\n<p>Wir hoffen, dass diese sieben Fragen Ihnen dabei helfen werden, ein eLearning-Mitgliedschaftsgesch\u00e4ft zu planen und aufzubauen, das Ihren Kunden in vollem Umfang dienen wird!<\/p>\n\n\n\n<p>Setzen Sie sich in diesem Prozess nicht zu sehr unter Druck - diese Dinge brauchen Zeit, und Sie k\u00f6nnen die Perfektion nicht \u00fcberst\u00fcrzen.\u00a0<\/p>\n\n\n\n<p>Weitere Unterst\u00fctzung bei der Erstellung von Pl\u00e4nen f\u00fcr Ihr Unternehmen finden Sie in unseren Beitr\u00e4gen \u00fcber <a href=\"https:\/\/memberpress.com\/de\/finding-your-target-audience-for-your-membership-site\/\">Ihr Zielpublikum finden<\/a>, <a href=\"https:\/\/memberpress.com\/de\/5-secrets-to-launching-an-online-course-like-a-pro\/\">Einf\u00fchrung eines Online-Kurses<\/a>, und wie man <a href=\"https:\/\/memberpress.com\/de\/how-to-turn-your-wordpress-site-into-a-learning-management-system-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Verwandeln Sie Ihre Website in ein Lernmanagementsystem (LMS)<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" style=\"background-color:#ff9100\">Beginnen Sie noch heute! \u2192<\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The beauty of membership sites is that they offer so many different ways to earn passive income and to help new members grow and develop their skills. One way you can become part of this is by starting an eLearning membership site. 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Hier sind 7 Fragen, die Sie sich stellen sollten, bevor Sie loslegen! &nbsp;","keywords":[{"label":"elearning","value":"elearning"},{"label":"online bsiness","value":"online bsiness"},{"label":"elearning membership site","value":"elearning membership site"},{"label":"online course creation","value":"online course creation"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:27:48","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:17:25","updated":"2026-03-03 15:05:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Plan an Online Course (7 Questions To Ask Yourself)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"How To Plan an Online Course (7 Questions To Ask Yourself)","link":"https:\/\/memberpress.com\/de\/blog\/how-to-plan-your-elearning-membership-site-questions-to-ask-yourself\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>The beauty of membership sites is that they offer so many different ways to earn passive income and to help new members grow and develop their skills.<\/p>","content":[{"type":"text","data":"The beauty of membership sites is that they offer so many different ways to earn passive income and to help new members grow and develop their skills."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way you can become part of this is by starting an eLearning membership site. Virtual learning has become a huge deal in the past several years, and now people all over the world are teaching skills of all kinds from the comfort of their own homes.<\/p>","content":[{"type":"text","data":"One way you can become part of this is by starting an eLearning membership site. Virtual learning has become a huge deal in the past several years, and now people all over the world are teaching skills of all kinds from the comfort of their own homes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The great thing about MemberPress is that it comes with its very own <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Courses add-on<\/a> that enables you to create your membership site and online course to go with it, quickly and easily.<\/p>","content":[{"type":"text","data":"The great thing about MemberPress is that it comes with its very own <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Courses add-on<\/a> that enables you to create your membership site and online course to go with it, quickly and easily."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But the question is, how do you get started? In this post, we'll help you with that by posing seven questions you should ask yourself before you get started. But first...<\/p>","content":[{"type":"text","data":"But the question is, how do you get started? In this post, we'll help you with that by posing seven questions you should ask yourself before you get started. But first..."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-an-elearning-membership-site\"><strong>Why an eLearning Membership Site?<\/strong><\/h2>","content":"Warum eine eLearning-Mitgliedschaftsseite?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Creating an online learning membership site can be extremely beneficial to both you and your customers:<\/p>","content":[{"type":"text","data":"Creating an online learning membership site can be extremely beneficial to both you and your customers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"benefits-for-you\"><strong>Benefits for You<\/strong><\/h3>","content":"Vorteile f\u00fcr Sie","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>You create a passive income stream<\/li>\n\n\n\n<li>You set yourself apart as an expert or industry leader in your field<\/li>\n\n\n\n<li>You can expand your service offerings within your eLearning business (one-on-one consultations, live vs. pre-recorded courses, forums, affiliate programs, and more)<\/li>\n\n\n\n<li>You build brand loyalty and awareness<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Sie schaffen einen passiven Einkommensstrom<\/li>\n\n\n\n<li>Sie profilieren sich als Experte oder Branchenf\u00fchrer in Ihrem Bereich<\/li>\n\n\n\n<li>Sie k\u00f6nnen Ihr Dienstleistungsangebot innerhalb Ihres eLearning-Gesch\u00e4fts erweitern (pers\u00f6nliche Beratung, Live-Kurse im Vergleich zu aufgezeichneten Kursen, Foren, Partnerprogramme und mehr)<\/li>\n\n\n\n<li>Sie bauen Markentreue und Bekanntheit auf<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>You create a passive income stream<\/li>","content":"Sie schaffen einen passiven Einkommensstrom","data":{"text":"You create a passive income stream"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You set yourself apart as an expert or industry leader in your field<\/li>","content":"Sie profilieren sich als Experte oder Branchenf\u00fchrer in Ihrem Bereich","data":{"text":"You set yourself apart as an expert or industry leader in your field"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You can expand your service offerings within your eLearning business (one-on-one consultations, live vs. pre-recorded courses, forums, affiliate programs, and more)<\/li>","content":"Sie k\u00f6nnen Ihr Dienstleistungsangebot innerhalb Ihres eLearning-Gesch\u00e4fts erweitern (pers\u00f6nliche Beratung, Live-Kurse im Vergleich zu aufgezeichneten Kursen, Foren, Partnerprogramme und mehr)","data":{"text":"You can expand your service offerings within your eLearning business (one-on-one consultations, live vs. pre-recorded courses, forums, affiliate programs, and more)"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You build brand loyalty and awareness<\/li>","content":"Sie bauen Markentreue und Bekanntheit auf","data":{"text":"You build brand loyalty and awareness"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"benefits-for-customers\"><strong>Benefits for Customers<\/strong><\/h3>","content":"Vorteile f\u00fcr Kunden","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>They have access to a potentially more affordable means of education<\/li>\n\n\n\n<li>They can learn a new skill and use it to further their careers and\/or start a business of their own<\/li>\n\n\n\n<li>They have the opportunity to network, interact, and gain knowledge from you and other members of the community<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Sie haben Zugang zu einem potenziell g\u00fcnstigeren Bildungsweg<\/li>\n\n\n\n<li>Sie k\u00f6nnen eine neue Fertigkeit erlernen und diese f\u00fcr ihre weitere berufliche Laufbahn und\/oder die Gr\u00fcndung eines eigenen Unternehmens nutzen.<\/li>\n\n\n\n<li>Sie haben die M\u00f6glichkeit, Kontakte zu kn\u00fcpfen, sich auszutauschen und Wissen von Ihnen und anderen Mitgliedern der Gemeinschaft zu erwerben.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>They have access to a potentially more affordable means of education<\/li>","content":"Sie haben Zugang zu einem potenziell g\u00fcnstigeren Bildungsweg","data":{"text":"They have access to a potentially more affordable means of education"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They can learn a new skill and use it to further their careers and\/or start a business of their own<\/li>","content":"Sie k\u00f6nnen eine neue Fertigkeit erlernen und diese f\u00fcr ihre weitere berufliche Laufbahn und\/oder die Gr\u00fcndung eines eigenen Unternehmens nutzen.","data":{"text":"They can learn a new skill and use it to further their careers and\/or start a business of their own"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They have the opportunity to network, interact, and gain knowledge from you and other members of the community<\/li>","content":"Sie haben die M\u00f6glichkeit, Kontakte zu kn\u00fcpfen, sich auszutauschen und Wissen von Ihnen und anderen Mitgliedern der Gemeinschaft zu erwerben.","data":{"text":"They have the opportunity to network, interact, and gain knowledge from you and other members of the community"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"7-critical-questions-to-ask-when-planning-your-elearning-business\"><strong>7 Critical Questions to Ask When Planning Your eLearning Business<\/strong><\/h2>","content":"7 wichtige Fragen, die Sie sich bei der Planung Ihres eLearning-Gesch\u00e4fts stellen sollten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-what-do-you-want-to-teach\"><strong>1. What Do You Want to Teach?<\/strong><\/h3>","content":"1. Was wollen Sie unterrichten?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before you do anything toward realizing your online business idea, it\u2019s important to make sure you know exactly what you want to teach. What are you most skilled in? What can you easily teach others to do? What are you passionate about?&nbsp;<\/p>","content":[{"type":"text","data":"Before you do anything toward realizing your online business idea, it\u2019s important to make sure you know exactly what you want to teach. What are you most skilled in? What can you easily teach others to do? What are you passionate about?&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, people will be engaging with and paying for your expertise. You want to make sure you offer your potential membership site customers the ultimate value so they'll trust you and want to continue to learn from you.<\/p>","content":[{"type":"text","data":"Remember, people will be engaging with and paying for your expertise. You want to make sure you offer your potential membership site customers the ultimate value so they'll trust you and want to continue to learn from you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-who-do-you-want-to-teach\"><strong>2. Who Do You Want to Teach?<\/strong><\/h3>","content":"2. Wen wollen Sie unterrichten?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The next question you should ask yourself is, <em>who do you want to teach?<\/em> Who is your ideal student? Knowing this information will help you better understand the type of content you\u2019ll need to provide to your customers.&nbsp;<\/p>","content":[{"type":"text","data":"The next question you should ask yourself is, <em>who do you want to teach?<\/em> Who is your ideal student? Knowing this information will help you better understand the type of content you\u2019ll need to provide to your customers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Take some time to research and figure out who your ideal students are. For example, if you\u2019ve chosen to center your eLearning business around helping members improve their writing skills, you want to make sure your students are people who enjoy writing as a hobby, who are professional writers or college students looking for writing help, or who are business owners looking to ramp up their content.&nbsp;<\/p>","content":[{"type":"text","data":"Take some time to research and figure out who your ideal students are. For example, if you\u2019ve chosen to center your eLearning business around helping members improve their writing skills, you want to make sure your students are people who enjoy writing as a hobby, who are professional writers or college students looking for writing help, or who are business owners looking to ramp up their content.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\"><em>Read More: How to Build a Customer Base for Your Premium Membership Site<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\"><em>Read More: How to Build a Customer Base for Your Premium Membership Site<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-how-will-you-set-up-your-membership-model\"><strong>3. How Will You Set Up Your Membership Model?<\/strong><\/h3>","content":"3. Wie werden Sie Ihr Mitgliedschaftsmodell einrichten?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>How your membership business is set up is important because it will determine how your students will interact with your learning materials. It should also determine how your subscription levels will be laid out.<\/p>","content":[{"type":"text","data":"How your membership business is set up is important because it will determine how your students will interact with your learning materials. It should also determine how your subscription levels will be laid out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Will your members have access to just one course at a time? After they subscribe, will your members have access to all the courses they want? Or, will your site have different levels where the number of supplemental materials changes based on a customer's subscription plan?<\/p>","content":[{"type":"text","data":"Will your members have access to just one course at a time? After they subscribe, will your members have access to all the courses they want? Or, will your site have different levels where the number of supplemental materials changes based on a customer's subscription plan?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/membership-site-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Read More: 5 Compelling Membership Site Ideas<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/membership-site-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Read More: 5 Compelling Membership Site Ideas<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-what-type-s-of-content-will-you-provide\"><strong>4. What Type(s) Of Content Will You Provide?<\/strong><\/h3>","content":"4. Welche Art(en) von Inhalten werden Sie bereitstellen?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In all successful membership sites, content is a key way to connect with customers, create leads, and build engagement. For your eLearning site, you\u2019ll be tasked with deciding what content you should offer your customers that will benefit their learning experience most.<\/p>","content":[{"type":"text","data":"In all successful membership sites, content is a key way to connect with customers, create leads, and build engagement. For your eLearning site, you\u2019ll be tasked with deciding what content you should offer your customers that will benefit their learning experience most."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You have the option to offer content such as videos, webinars, podcasts, infographics, Quizzes, and blog posts. The sky\u2019s the limit.<\/p>","content":[{"type":"text","data":"You have the option to offer content such as videos, webinars, podcasts, infographics, Quizzes, and blog posts. The sky\u2019s the limit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\"><em>Read More: Scenario-Based Learning for Online Courses<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\"><em>Read More: Scenario-Based Learning for Online Courses<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"5-will-your-subscriptions-be-recurring-or-one-time\"><strong>5. Will Your Subscriptions Be Recurring or One-Time?<\/strong><\/h3>","content":"5. Werden Ihre Abonnements wiederkehrend oder einmalig sein?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>With virtual learning websites, you have the option to offer recurring subscriptions, or you can have members pay for courses one-by-one.&nbsp;<\/p>","content":[{"type":"text","data":"With virtual learning websites, you have the option to offer recurring subscriptions, or you can have members pay for courses one-by-one.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Recurring subscriptions are ideal if your goal is passive income, but what if you don\u2019t yet have enough content prepared for a recurring monthly or annual subscription? That\u2019s when a one-time subscription may be a better choice. In fact, many eLearning sites provide a mix of standalone courses and subscriptions.<\/p>","content":[{"type":"text","data":"Recurring subscriptions are ideal if your goal is passive income, but what if you don\u2019t yet have enough content prepared for a recurring monthly or annual subscription? That\u2019s when a one-time subscription may be a better choice. In fact, many eLearning sites provide a mix of standalone courses and subscriptions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/buttons","render":"","buttonData":[{"type":"core\/button","content":"MemberPress unterst\u00fctzt Sie beim Verkauf von Einzelkursen und bei wiederkehrenden Abonnements. Beginnen Sie noch heute mit dem Verkauf von Kursen! \u2192","render":"<p class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/memberpress.com\/plans\/pricing\/\" style=\"background-color:#ff9100\">MemberPress can help you sell courses one-by-one and also with recurring subscriptions. Get started selling courses today! \u2192<\/a><\/p>","data":{"button_text":"MemberPress can help you sell courses one-by-one and also with recurring subscriptions. Get started selling courses today! \u2192","flagUrl":true,"url":"https:\/\/memberpress.com\/plans\/pricing\/"},"style":{"button_style":"rounded","backgroundColor":"#ff9100","color":"#ffffff","parent_style":{}}}],"style":{"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/should-your-membership-site-have-yearly-or-monthly-fees\/\"><em>Read More: Should Your Membership Site Have Yearly or Monthly Fees<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/should-your-membership-site-have-yearly-or-monthly-fees\/\"><em>Read More: Should Your Membership Site Have Yearly or Monthly Fees<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"6-will-you-have-subscription-levels-if-so-how-many\"><strong>6. Will You Have Subscription Levels? If So, How Many?<\/strong><\/h3>","content":"6. Werden Sie Abonnement-Stufen haben? Wenn ja, wie viele?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Should you have subscription levels in your membership site? Or do you want to have a single-level offering? Providing members with more than one subscription level to choose from gives them more options, allows them to try out your site with a smaller investment before ramping up as their needs change, and allows you to increase cash flow.<\/p>","content":[{"type":"text","data":"Should you have subscription levels in your membership site? Or do you want to have a single-level offering? Providing members with more than one subscription level to choose from gives them more options, allows them to try out your site with a smaller investment before ramping up as their needs change, and allows you to increase cash flow."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to successfully implementing subscription levels is to remember that less is more. You don\u2019t have to give your members ten different options \u2014 that could be overwhelming and even annoying. We recommend offering members no more than three or four subscription options to choose from.<\/p>","content":[{"type":"text","data":"The key to successfully implementing subscription levels is to remember that less is more. You don\u2019t have to give your members ten different options \u2014 that could be overwhelming and even annoying. We recommend offering members no more than three or four subscription options to choose from."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\"><em>Read More: Why You Should Offer Multiple Pricing Tiers for your Membership Site<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\"><em>Read More: Why You Should Offer Multiple Pricing Tiers for your Membership Site<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"7-how-do-you-plan-to-market-your-online-business\"><strong>7. How Do You Plan To Market Your Online Business?<\/strong><\/h3>","content":"7. Wie wollen Sie Ihr Online-Gesch\u00e4ft vermarkten?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Last but not least, you want to consider your marketing options. Luckily, there are many different ways to market your online education business to both new and existing customers.&nbsp;<\/p>","content":[{"type":"text","data":"Last but not least, you want to consider your marketing options. Luckily, there are many different ways to market your online education business to both new and existing customers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We highly recommend that you sit down and create a sales blueprint, which is an outline of your marketing plans, goals, and strategies. This blueprint should include plans for launching your business, a social media strategy, your email marketing, and dates for when these tasks should be completed and implemented.<\/p>","content":[{"type":"text","data":"We highly recommend that you sit down and create a sales blueprint, which is an outline of your marketing plans, goals, and strategies. This blueprint should include plans for launching your business, a social media strategy, your email marketing, and dates for when these tasks should be completed and implemented."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating a layout of how you'll promote your business beginning at the launch is important because it will help you set reachable goals and note your milestones and achievements, as well as show you where you can improve.&nbsp;<\/p>","content":[{"type":"text","data":"Creating a layout of how you'll promote your business beginning at the launch is important because it will help you set reachable goals and note your milestones and achievements, as well as show you where you can improve.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/\"><em>Read More: Create A Successful Sales Blueprint for your Membership Business in 6 Steps<\/em><\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/create-a-successful-sales-blueprint-for-your-membership-business-in-6-steps\/\"><em>Read More: Create A Successful Sales Blueprint for your Membership Business in 6 Steps<\/em><\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size\"><strong>Final Thoughts<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p>We hope these seven questions will help you plan and create an eLearning membership business that will serve your customers to the fullest!<\/p>","content":[{"type":"text","data":"We hope these seven questions will help you plan and create an eLearning membership business that will serve your customers to the fullest!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t put too much pressure on yourself during this process \u2014 these things take time, and you can\u2019t rush perfection.&nbsp;<\/p>","content":[{"type":"text","data":"Don\u2019t put too much pressure on yourself during this process \u2014 these things take time, and you can\u2019t rush perfection.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For more assistance in creating your plans for your business, check out our posts on <a href=\"https:\/\/memberpress.com\/finding-your-target-audience-for-your-membership-site\/\">finding your target audience<\/a>, <a href=\"https:\/\/memberpress.com\/5-secrets-to-launching-an-online-course-like-a-pro\/\">launching an online course<\/a>, and how to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-wordpress-site-into-a-learning-management-system-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn your website into a learning management system (LMS)<\/a>.<\/p>","content":[{"type":"text","data":"For more assistance in creating your plans for your business, check out our posts on <a href=\"https:\/\/memberpress.com\/finding-your-target-audience-for-your-membership-site\/\">finding your target audience<\/a>, <a href=\"https:\/\/memberpress.com\/5-secrets-to-launching-an-online-course-like-a-pro\/\">launching an online course<\/a>, and how to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-wordpress-site-into-a-learning-management-system-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn your website into a learning management system (LMS)<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/buttons","render":"","buttonData":[{"type":"core\/button","content":"Beginnen Sie noch heute! 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