{"id":23868,"date":"2021-04-12T07:38:00","date_gmt":"2021-04-12T13:38:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23868"},"modified":"2022-11-16T15:15:48","modified_gmt":"2022-11-16T22:15:48","slug":"do-you-need-members-only-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/","title":{"rendered":"Wie Sie wissen, ob Ihr Unternehmen eine Website nur f\u00fcr Mitglieder braucht"},"content":{"rendered":"<p>Eine Mitgliedschafts-Website kann eine hervorragende M\u00f6glichkeit sein, das Engagement der Nutzer zu steigern und eine wiederkehrende Einnahmequelle zu schaffen. Eine schwindelerregende <a href=\"https:\/\/memberpress.com\/de\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% von Unternehmen<\/a> behaupten, dass ein Abonnementmodell ihnen hilft, langfristige Kundenbeziehungen aufzubauen. Eine Website nur f\u00fcr Mitglieder ist jedoch m\u00f6glicherweise nicht f\u00fcr jede Marke die beste L\u00f6sung.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d5f5c7564c8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5f5c7564c8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/#Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\" >Verst\u00e4ndnis der Members-Only-Sites und warum Sie eine brauchen k\u00f6nnten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/#How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\" >Wie Sie wissen, ob Ihr Unternehmen eine Website nur f\u00fcr Mitglieder braucht (4 Anhaltspunkte)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/#1_You_Have_a_Substantial_Existing_Audience\" >1. Sie haben ein betr\u00e4chtliches bestehendes Publikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/#2_Your_Product_Makes_a_Difference\" >2. Ihr Produkt macht einen Unterschied<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/#3_You_Publish_Content_Regularly\" >3. Sie ver\u00f6ffentlichen regelm\u00e4\u00dfig Inhalte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/#4_You_Have_a_Long-Term_Plan\" >4. Sie haben einen langfristigen Plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Um ein erfolgreiches Mitgliedschaftsgesch\u00e4ft zu betreiben, m\u00fcssen Sie viel Aufwand betreiben, um nachhaltige Inhalte zu produzieren, die auch wirklich etwas bringen. Ihr Produkt sollte so spannend sein, dass Ihr Publikum dem Club beitritt und dort bleibt. Wenn Ihr Unternehmen diese Anforderungen nicht bereits erf\u00fcllt, ist eine Abonnement-Website wahrscheinlich nicht die richtige L\u00f6sung f\u00fcr Sie.<\/p>\n\n\n\n<p>In diesem Artikel werden wir vier M\u00f6glichkeiten er\u00f6rtern, wie Sie feststellen k\u00f6nnen, ob Ihr Unternehmen eine Website nur f\u00fcr Mitglieder braucht. Los geht's!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\"><\/span>Verst\u00e4ndnis der Members-Only-Sites und warum Sie eine brauchen k\u00f6nnten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lassen Sie uns zun\u00e4chst kl\u00e4ren, was eine Website nur f\u00fcr Mitglieder ist. Im Wesentlichen handelt es sich um einen gesch\u00fctzten Teil Ihrer Website, auf den nur registrierte (und in vielen F\u00e4llen zahlende) Nutzer zugreifen k\u00f6nnen. Auf diese Weise k\u00f6nnen Sie exklusive Inhalte, Premium-Produkte und -Dienstleistungen oder andere Angebote anbieten, die sonst nicht f\u00fcr die \u00d6ffentlichkeit zug\u00e4nglich sind.<\/p>\n\n\n\n<p>Wenn Sie bereits eine WordPress-Website haben, k\u00f6nnen Sie einen solchen Bereich ganz einfach mit unserer <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress-Plugin<\/a>. Es erm\u00f6glicht Ihnen, kostenlose und kostenpflichtige Mitgliedschaftsprogramme oder eine Mischung aus beidem zu betreiben.<\/p>\n\n\n\n<p>Der Betrieb einer Website nur f\u00fcr Mitglieder bietet einige Vorteile:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sie generieren wiederkehrende Einnahmen, wenn Sie f\u00fcr den Zugang Geb\u00fchren erheben.<\/li><li>Die Kundentreue wird wahrscheinlich aufgrund der Investition, die die Nutzer in Ihre Website t\u00e4tigen, und des Gemeinschaftsgef\u00fchls, das sie vermittelt, zunehmen.<\/li><li>Der eingeschr\u00e4nkte Zugang kann Ihnen helfen, Ihre Markenautorit\u00e4t zu st\u00e4rken, indem Sie ein Gef\u00fchl der Exklusivit\u00e4t vermitteln.<\/li><\/ul>\n\n\n\n<p>Der Betrieb von Websites, die nur f\u00fcr Mitglieder zug\u00e4nglich sind, kann zwar ein lukratives Gesch\u00e4ft sein, erfordert aber auch viel Arbeit. Zum Beispiel m\u00fcssen Sie m\u00f6glicherweise eine betr\u00e4chtliche Menge an kostenlosen Inhalten produzieren, um Ihr Fachwissen zu beweisen, bevor sich Interessenten anmelden. Das ist zeitaufw\u00e4ndig, und es k\u00f6nnte schwierig sein, der Konkurrenz einen Schritt voraus zu sein.<\/p>\n\n\n\n<p>Schlie\u00dflich m\u00fcssen Ihre Premium-Inhalte einen au\u00dfergew\u00f6hnlichen Wert bieten, um Ihre Besucher davon zu \u00fcberzeugen, dass es sich lohnt, sie zu abonnieren. Au\u00dferdem m\u00fcssen Sie <a href=\"https:\/\/memberpress.com\/de\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">es st\u00e4ndig vermarkten<\/a> f\u00fcr neue potenzielle Mitglieder. Daher ist es klug, Ihr Unternehmen zu bewerten und zu \u00fcberlegen, ob ein Mitgliedschaftsmodell das Richtige f\u00fcr Sie ist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\"><\/span>Wie Sie wissen, ob Ihr Unternehmen eine Website nur f\u00fcr Mitglieder braucht (4 Anhaltspunkte)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nachdem wir nun \u00fcber die Vor- und Nachteile einer Website nur f\u00fcr Mitglieder gesprochen haben, fragen Sie sich wahrscheinlich, ob Ihr Unternehmen eine solche Website brauchen k\u00f6nnte. Um das herauszufinden, sollten Sie auf diese vier Schl\u00fcsselindikatoren achten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Have_a_Substantial_Existing_Audience\"><\/span>1. Sie haben ein betr\u00e4chtliches bestehendes Publikum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Der Start einer Mitgliederseite ist einfacher, wenn Sie bereits engagierte Anh\u00e4nger haben, die bereit sind, sich in zahlende Kunden zu verwandeln. Im Idealfall haben Sie eine gro\u00dfe Anzahl von sehr engagierten Nutzern, die h\u00e4ufig Ihre Blogbeitr\u00e4ge kommentieren, mit Ihnen in den sozialen Medien interagieren und sich f\u00fcr Ihre Marke begeistern.<\/p>\n\n\n\n<p>Estimating how large your audience should be to be considered \u201csubstantial\u201d is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site.<\/p>\n\n\n\n<p>Sie k\u00f6nnten zum Beispiel ein YouTuber mit 10.000 gelegentlichen Followern sein, aber nur f\u00fcnf Prozent von ihnen abonnieren Ihren Kanal. Je nach Ihren Zielen kann dies ein zufriedenstellendes Ergebnis sein oder auch nicht.<\/p>\n\n\n\n<p>Andererseits k\u00f6nnte jemand mit 1.000 hoch engagierten Fans die meisten von ihnen bekehren. Daher ist es am besten, sich auf eine bestimmte Nische zu konzentrieren und etwas Zeit zu investieren. <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aufbau einer treuen Fangemeinde<\/a> bevor eine Website nur f\u00fcr Mitglieder eingerichtet wird.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Product_Makes_a_Difference\"><\/span>2. Ihr Produkt macht einen Unterschied<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Sie Ihre Besucher \u00fcberzeugen wollen, ein Abonnement abzuschlie\u00dfen, muss Ihr Produkt oder Ihre Dienstleistung <a href=\"https:\/\/memberpress.com\/de\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wert schaffen<\/a>. Wie k\u00f6nnen Sie feststellen, ob das der Fall ist? Wenn Ihr Publikum immer wieder auf Ihre Inhalte zur\u00fcckgreift, weil sie eine L\u00f6sung f\u00fcr ein Problem bieten, mit dem es konfrontiert ist, sind Sie wahrscheinlich auf dem richtigen Weg.<\/p>\n\n\n\n<p>Wenn Sie zum Beispiel ein Fitnesstrainer sind, k\u00f6nnten Ihre Besucher Ihre \u00dcbungstipps n\u00fctzlich finden, weil sie in Form bleiben wollen. Je nach Ihrer Nische k\u00f6nnten Sie auch Unterhaltung anbieten, kuratieren <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">immerw\u00e4hrender Inhalt<\/a>oder Gesch\u00e4ftsberatung anbieten.<\/p>\n\n\n\n<p>Was auch immer Ihre F\u00e4higkeiten sind, denken Sie an die Bed\u00fcrfnisse Ihrer Zielgruppe und daran, wie Ihr Produkt, Ihre Dienstleistung oder Ihr Inhalt deren Leben auf eine Art und Weise verbessern kann, wie es andere Websites nicht k\u00f6nnen. Konzentrieren Sie sich dann auf Ihre <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">Alleinstellungsmerkmale<\/a> um ein Spezialist in Ihrer Nische zu werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Publish_Content_Regularly\"><\/span>3. Sie ver\u00f6ffentlichen regelm\u00e4\u00dfig Inhalte<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zweifellos werden Sie jede Woche Stunden damit verbringen, Inhalte zu erstellen, um Ihre zahlenden Mitglieder zufrieden zu stellen. Einige Ideen, die ein Abonnement rechtfertigen k\u00f6nnten, sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jeden Tag neue Beitr\u00e4ge<\/li><li>Die Entwicklung eines <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" title=\"Einf\u00fchrung in die MemberPress-Kurse\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Kurs<\/a><\/li><li>Erstellen eines E-Books<\/li><li>Durchf\u00fchrung von Webinaren oder Podcasts<\/li><li>Hosting eines privaten Gemeinschaftsforums<\/li><\/ul>\n\n\n\n<p>Dar\u00fcber hinaus sollten Sie auch Ihre kostenlosen Inhalte aufrechterhalten. So k\u00f6nnen Sie einen soliden Kundenstamm aufbauen und Ihre Besucher davon \u00fcberzeugen, dass Ihr Fachwissen ein Abonnement wert ist. Au\u00dferdem k\u00f6nnen Sie damit Ihre <a href=\"https:\/\/memberpress.com\/de\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strategie zur Suchmaschinenoptimierung (SEO)<\/a>.<\/p>\n\n\n\n<p>Wenn Sie nicht bereits regelm\u00e4\u00dfig ver\u00f6ffentlichen, k\u00f6nnte es Ihnen schwer fallen, sich an eine Website nur f\u00fcr Mitglieder anzupassen. Sie werden gro\u00dfe Mengen an Inhalten produzieren m\u00fcssen, also \u00fcberlegen Sie, ob dieser Aufwand nachhaltig ist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_Have_a_Long-Term_Plan\"><\/span>4. Sie haben einen langfristigen Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Schlie\u00dflich sollten Sie einen soliden Plan im Kopf haben, bevor Sie Ihre Website f\u00fcr Mitglieder starten, damit Sie wissen, welche Schritte Sie unternehmen m\u00fcssen, um ihr zu Wachstum und Erfolg zu verhelfen. Es ist wichtig, Folgendes zu bedenken:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Kundenreise. <\/strong>Wer ist Ihre Zielgruppe, und was braucht sie? Wie wollen Sie gelegentliche Besucher zu engagierten Mitgliedern machen? K\u00f6nnen Sie sie an sich binden? <\/li><li><strong>Engagement f\u00fcr die Gemeinschaft. <\/strong>Sind Sie bereit, Zeit f\u00fcr die Pflege Ihres Publikums, die Beantwortung von Kommentaren und die Aufrechterhaltung einer aktiven Pr\u00e4senz auf Ihrer Website aufzuwenden?<\/li><li><strong>Fortlaufendes Fachwissen.<\/strong> K\u00f6nnen Sie sich vorstellen, jahrelang \u00fcber dasselbe Thema zu schreiben? Fallen Ihnen gen\u00fcgend Themenideen f\u00fcr regelm\u00e4\u00dfige Inhalte ein? Was k\u00f6nnen Sie Ihren zahlenden Mitgliedern bieten, was sie aus Ihren kostenlosen Artikeln nicht herauslesen konnten?<\/li><li><strong>Marketingstrategie.<\/strong> Wie wollen Sie f\u00fcr Ihre Arbeit werben? Sind Sie bereit, zu investieren in <a href=\"https:\/\/memberpress.com\/de\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer-Marketing<\/a> Ihre Followerzahl zu erh\u00f6hen, in relevanten Online-Communities aktiv zu bleiben, Ihre Marke in den sozialen Medien zu bewerben oder andere Methoden zur Generierung von Leads einzusetzen?<\/li><\/ul>\n\n\n\n<p>Denken Sie schlie\u00dflich an Ihre finanziellen Ziele und daran, wie Sie die Preise f\u00fcr Ihre Mitgliedschaftsstufen gestalten wollen. Laut <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">ein aktueller Bericht<\/a>Die Kosten f\u00fcr eine Mitgliedschaft liegen im Durchschnitt zwischen $25 und $49 pro Monat. Nutzen Sie diese Statistik, um zu planen, wie viel Arbeit Sie investieren m\u00fcssen, um Ihre Ziele zu erreichen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eine Website nur f\u00fcr Mitglieder kann lukrativ sein, wenn sie gut umgesetzt wird. Der Aufbau eines nachhaltigen Mitgliedschaftsgesch\u00e4fts erfordert jedoch Zeit und Energie. Daher ist es wichtig zu entscheiden, ob dies in dieser Phase die richtige L\u00f6sung f\u00fcr Ihre Marke ist.<\/p>\n\n\n\n<p>Zusammenfassend gibt es vier Anzeichen daf\u00fcr, dass Ihr Unternehmen eine <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">Website nur f\u00fcr Mitglieder<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Sie haben bereits ein engagiertes Publikum.<\/li><li>Ihr Produkt oder Ihre Dienstleistung schafft Wert.<\/li><li>Sie produzieren regelm\u00e4\u00dfig Inhalte und k\u00f6nnen diese Praxis aufrechterhalten.<\/li><li>Sie haben einen langfristigen Plan und Ideen, wie Sie das Interesse der Mitglieder erhalten k\u00f6nnen.<\/li><\/ol>\n\n\n\n<p>Haben Sie Fragen zum Start einer Website nur f\u00fcr Mitglieder? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering 76% of businesses claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand. To run a successful membership business, you need to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":23974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[],"class_list":{"0":"post-23868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"members-only site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/do-you-need-members-only-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Know if Your Business Needs a Members-Only Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Determining whether your business may benefit from a members-only site is no small task. 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A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand.<\/p>","content":[{"type":"text","data":"A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you.<\/p>","content":[{"type":"text","data":"To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Understanding Members-Only Sites and Why You Might Need One<\/h2>","content":"Verst\u00e4ndnis der Members-Only-Sites und warum Sie eine brauchen k\u00f6nnten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public.<\/p>","content":[{"type":"text","data":"First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both.<\/p>","content":[{"type":"text","data":"If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some benefits of running a members-only website include:<\/p>","content":[{"type":"text","data":"Some benefits of running a members-only website include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>It will generate recurring revenue if you charge for access<\/li><li>Customer loyalty will likely increase due to the investment users make in your site and the sense of community it provides<\/li><li>Restricted access can help you establish your brand authority by creating a sense of exclusivity<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Sie generieren wiederkehrende Einnahmen, wenn Sie f\u00fcr den Zugang Geb\u00fchren erheben.<\/li><li>Die Kundentreue wird wahrscheinlich aufgrund der Investition, die die Nutzer in Ihre Website t\u00e4tigen, und des Gemeinschaftsgef\u00fchls, das sie vermittelt, zunehmen.<\/li><li>Der eingeschr\u00e4nkte Zugang kann Ihnen helfen, Ihre Markenautorit\u00e4t zu st\u00e4rken, indem Sie ein Gef\u00fchl der Exklusivit\u00e4t vermitteln.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors.<\/p>","content":[{"type":"text","data":"While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you.<\/p>","content":[{"type":"text","data":"Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Whether Your Business Needs a Members-Only Site (4 Ways to Tell)<\/h2>","content":"Wie Sie wissen, ob Ihr Unternehmen eine Website nur f\u00fcr Mitglieder braucht (4 Anhaltspunkte)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators.<\/p>","content":[{"type":"text","data":"Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Have a Substantial Existing Audience<\/h3>","content":"1. Sie haben ein betr\u00e4chtliches bestehendes Publikum","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand.<\/p>","content":[{"type":"text","data":"Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site.<\/p>","content":[{"type":"text","data":"Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome.<\/p>","content":[{"type":"text","data":"For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site.<\/p>","content":[{"type":"text","data":"On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Your Product Makes a Difference<\/h3>","content":"2. Ihr Produkt macht einen Unterschied","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track.<\/p>","content":[{"type":"text","data":"If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice.<\/p>","content":[{"type":"text","data":"For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche.<\/p>","content":[{"type":"text","data":"Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Publish Content Regularly<\/h3>","content":"3. Sie ver\u00f6ffentlichen regelm\u00e4\u00dfig Inhalte","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:<\/p>","content":[{"type":"text","data":"Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Dripping new posts every day<\/li><li>Developing an <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" title=\"Introducing MemberPress Courses\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a><\/li><li>Creating an e-book<\/li><li>Running webinars or podcasts<\/li><li>Hosting a private community forum<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Jeden Tag neue Beitr\u00e4ge<\/li><li>Die Entwicklung eines <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\" title=\"Einf\u00fchrung in die MemberPress-Kurse\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Kurs<\/a><\/li><li>Erstellen eines E-Books<\/li><li>Durchf\u00fchrung von Webinaren oder Podcasts<\/li><li>Hosting eines privaten Gemeinschaftsforums<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>.<\/p>","content":[{"type":"text","data":"On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable.<\/p>","content":[{"type":"text","data":"If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. You Have a Long-Term Plan<\/h3>","content":"4. Sie haben einen langfristigen Plan","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:<\/p>","content":[{"type":"text","data":"Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Customer journey. <\/strong>Who is your audience, and what do they need? How do you plan to develop casual visitors into dedicated members? Can you retain them? <\/li><li><strong>Community engagement. <\/strong>Are you willing to spend time cultivating your audience, responding to comments, and maintaining an active presence on your site?<\/li><li><strong>On-going expertise.<\/strong> Do you see yourself writing about the same subject for years to come? Can you think of sufficient topic ideas for regular content? What can you offer to your paying members that they couldn't get out of your free articles?<\/li><li><strong>Marketing strategy.<\/strong> How are you going to promote your work? Are you willing to invest in <a href=\"https:\/\/memberpress.com\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> to increase your followers, stay active in relevant online communities, promote your brand on social media, or use other methods to generate leads?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Kundenreise. <\/strong>Wer ist Ihre Zielgruppe, und was braucht sie? Wie wollen Sie gelegentliche Besucher zu engagierten Mitgliedern machen? K\u00f6nnen Sie sie an sich binden? <\/li><li><strong>Engagement f\u00fcr die Gemeinschaft. <\/strong>Sind Sie bereit, Zeit f\u00fcr die Pflege Ihres Publikums, die Beantwortung von Kommentaren und die Aufrechterhaltung einer aktiven Pr\u00e4senz auf Ihrer Website aufzuwenden?<\/li><li><strong>Fortlaufendes Fachwissen.<\/strong> K\u00f6nnen Sie sich vorstellen, jahrelang \u00fcber dasselbe Thema zu schreiben? Fallen Ihnen gen\u00fcgend Themenideen f\u00fcr regelm\u00e4\u00dfige Inhalte ein? Was k\u00f6nnen Sie Ihren zahlenden Mitgliedern bieten, was sie aus Ihren kostenlosen Artikeln nicht herauslesen konnten?<\/li><li><strong>Marketingstrategie.<\/strong> Wie wollen Sie f\u00fcr Ihre Arbeit werben? Sind Sie bereit, zu investieren in <a href=\"https:\/\/memberpress.com\/de\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer-Marketing<\/a> Ihre Followerzahl zu erh\u00f6hen, in relevanten Online-Communities aktiv zu bleiben, Ihre Marke in den sozialen Medien zu bewerben oder andere Methoden zur Generierung von Leads einzusetzen?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals.<\/p>","content":[{"type":"text","data":"Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage.<\/p>","content":[{"type":"text","data":"A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:<\/p>","content":[{"type":"text","data":"To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>You already have a dedicated audience.<\/li><li>Your product or service creates value.<\/li><li>You produce regular content and can sustain this practice.<\/li><li>You have a long-term plan and ideas on how to keep members interested.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Sie haben bereits ein engagiertes Publikum.<\/li><li>Ihr Produkt oder Ihre Dienstleistung schafft Wert.<\/li><li>Sie produzieren regelm\u00e4\u00dfig Inhalte und k\u00f6nnen diese Praxis aufrechterhalten.<\/li><li>Sie haben einen langfristigen Plan und Ideen, wie Sie das Interesse der Mitglieder erhalten k\u00f6nnen.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about launching a members-only site? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about launching a members-only site? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/23868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=23868"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/23868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/23974"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=23868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=23868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=23868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}