{"id":23878,"date":"2021-08-31T07:00:00","date_gmt":"2021-08-31T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23878"},"modified":"2022-11-16T15:15:30","modified_gmt":"2022-11-16T22:15:30","slug":"membership-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/membership-model\/","title":{"rendered":"Wie Sie wissen, welches Mitgliedschaftsmodell f\u00fcr Ihr Unternehmen am besten geeignet ist"},"content":{"rendered":"<p>Start einer <a href=\"https:\/\/memberpress.com\/de\/membership-sites-101\/\">Mitgliedschaftsseite<\/a> kann eine fantastische M\u00f6glichkeit sein, ein verl\u00e4ssliches Einkommen zu erzielen, und heute ist es einfacher denn je, ein <a href=\"https:\/\/memberpress.com\/de\/features\/\">eine mit WordPress starten<\/a>. Es gibt jedoch eine Menge zu bedenken und zu planen, wenn Sie Ihr Programm einrichten wollen. Sobald Sie ein Produkt oder eine Dienstleistung entwickelt haben, die Sie verkaufen m\u00f6chten, m\u00fcssen Sie sich f\u00fcr ein Mitgliedschaftsmodell entscheiden.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d6aba4a38c2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6aba4a38c2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/#Why_Choosing_the_Right_Membership_Model_Is_Important\" >Warum die Wahl des richtigen Mitgliedschaftsmodells wichtig ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/#How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\" >Wie Sie wissen, welches Mitgliedschaftsmodell f\u00fcr Ihr Unternehmen am besten geeignet ist (4 wichtige \u00dcberlegungen)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/#1_Think_About_What_Type_of_Content_You_Produce\" >1. \u00dcberlegen Sie, welche Art von Inhalten Sie produzieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/#2_Assess_Your_Goals\" >2. Bewerten Sie Ihre Ziele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/#3_Analyze_How_Much_Time_You_Have\" >3. Analysieren Sie, wie viel Zeit Sie haben<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/#4_Determine_What_Your_Customers_Want\" >4. Bestimmen Sie, was Ihre Kunden wollen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Das Mitgliedschaftsmodell Ihrer Website ist ein Schl\u00fcsselfaktor f\u00fcr ihren Erfolg. Gl\u00fccklicherweise gibt es viele Systeme und Strukturen, aus denen Sie w\u00e4hlen k\u00f6nnen, und eine davon wird bestimmt Ihren Vorstellungen entsprechen und Ihnen helfen, Ihr Einkommen zu maximieren.<\/p>\n\n\n\n<p>In diesem Artikel erfahren Sie, warum die Wahl des richtigen Mitgliedschaftsmodells eine wichtige Entscheidung ist. Anschlie\u00dfend gehen wir auf vier Punkte ein, die Sie beachten sollten, damit Sie das beste Modell f\u00fcr Ihr Unternehmen ausw\u00e4hlen k\u00f6nnen. Fangen wir an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choosing_the_Right_Membership_Model_Is_Important\"><\/span>Warum die Wahl des richtigen Mitgliedschaftsmodells wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ihr Mitgliedschaftsmodell ist der Rahmen, auf dem Sie Ihre Abonnements aufbauen. Es wirkt sich auf die Arten von Produkten oder Dienstleistungen aus, die Sie verkaufen, wie oft Ihre Mitglieder Inhalte oder Produkte erhalten und welche Optionen Ihre Mitglieder in Bezug auf Zahlungspl\u00e4ne haben.<\/p>\n\n\n\n<p>Das von Ihnen gew\u00e4hlte Modell kann Ihnen helfen, Ihre Gesch\u00e4ftsziele zu erreichen. Es kann sich auch auf die Erfahrungen Ihrer Nutzer mit Ihrer Website auswirken, was wiederum Ihre Kundenbindungsrate beeinflussen kann.<\/p>\n\n\n\n<p>Auch wenn dies eine wichtige Entscheidung ist, besteht kein Grund zur Panik, wenn Sie zwischen mehreren Modellen, die funktionieren k\u00f6nnten, hin- und hergerissen sind. Sie k\u00f6nnen Ihre Mitgliedschaftsstruktur sp\u00e4ter immer noch hybridisieren, wenn Sie diversifizieren oder weitere Dienste hinzuf\u00fcgen. <\/p>\n\n\n\n<p>Was Sie vermeiden wollen, ist, dass Sie Ihr Modell komplett \u00e4ndern m\u00fcssen. Das w\u00e4re nicht nur unangenehm f\u00fcr Ihre Abonnenten, sondern w\u00fcrde auch viel Arbeit f\u00fcr Sie bedeuten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\"><\/span>Wie Sie wissen, welches Mitgliedschaftsmodell f\u00fcr Ihr Unternehmen am besten geeignet ist (4 wichtige \u00dcberlegungen)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Da Sie nun wissen, wie wichtig das richtige Mitgliedschaftsmodell ist, werden wir Ihnen einige \u00dcberlegungen zur Auswahl eines solchen Modells an die Hand geben. In den folgenden Abschnitten werden wir auch einige Beispiele anf\u00fchren, um Ihnen Anregungen zu geben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Think_About_What_Type_of_Content_You_Produce\"><\/span>1. \u00dcberlegen Sie, welche Art von Inhalten Sie produzieren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Art der Inhalte, die Sie anbieten, wirkt sich nat\u00fcrlich auf die Art und Weise aus, wie Sie sie verkaufen. Produkte - physisch oder digital - und Dienstleistungen profitieren von unterschiedlichen Modellen. Hier sind einige Beispiele:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Wenn Sie eine\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">Fitnessprogramm<\/a>ist es vielleicht am besten, den Zugang zum gesamten Programm gegen eine monatliche Geb\u00fchr zu gew\u00e4hren. Diese Art von Inhalt besteht wahrscheinlich aus Komponenten, die zusammenarbeiten, wie z. B. ein Essens- und Trainingsplan. Daher ben\u00f6tigen die Nutzer Zugriff auf das gesamte Programm. Sie k\u00f6nnen jeden Monat neue Rezepte und \u00dcbungen anbieten, damit die Nutzer wiederkommen.<\/li><li>Wenn Sie ein physisches Produkt verkaufen, k\u00f6nnen Sie auch ein Modell mit monatlichen Geb\u00fchren verwenden, aber Sie sollten vielleicht einen Rabatt in Betracht ziehen, wenn die Kunden f\u00fcr einen Jahresvorrat im Voraus bezahlen. Es ist vorteilhaft f\u00fcr Sie, langfristige Kunden zu haben, denn es ist\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">billiger als die Anwerbung neuer Mitarbeiter<\/a>. Wenn Sie eine Vorstellung davon haben, wie viele Kunden Sie haben, ist es auch einfacher, das Inventar zu verwalten.<\/li><li>Sie k\u00f6nnten eine\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">gestaffeltes Mitgliedschaftsmodell<\/a>\u00a0f\u00fcr Coaching-Dienste. Niedrigere Stufen k\u00f6nnen einen monatlichen Gruppen-Chat beinhalten, w\u00e4hrend h\u00f6here Stufen m\u00f6glicherweise Einzelberatungen anbieten. Das ist auch f\u00fcr Sie von Vorteil, denn Sie verbringen mehr Zeit mit besser zahlenden Kunden und k\u00f6nnen ihnen andere Produkte anbieten, an denen sie interessiert sind.<\/li><\/ul>\n\n\n\n<p>Wenn Ihr Unternehmen w\u00e4chst, werden Sie vielleicht beginnen, Ihr Angebot zu diversifizieren. Es gibt keinen Grund, warum ein Life Coach nicht auch\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">Podcast-Abonnement<\/a>. Achten Sie jedoch darauf, dass Sie den Kern Ihres Mitgliedschaftsdienstes nicht aus den Augen verlieren und Ihr urspr\u00fcngliches Modell darauf aufbauen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_Your_Goals\"><\/span>2. Bewerten Sie Ihre Ziele<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bevor Sie sich f\u00fcr ein Mitgliedschaftsmodell entscheiden, sollten Sie festlegen, was Sie mit Ihrer Website erreichen wollen. Der Versuch, ein respektables Nebeneinkommen zu erzielen, erfordert andere \u00dcberlegungen als der Versuch, ein sechsstelliges Gesch\u00e4ft aufzubauen.<\/p>\n\n\n\n<p>Wenn es um den Verdienst geht, ist es wichtig, die Skalierbarkeit im Auge zu behalten, insbesondere wenn Sie selbst eine Dienstleistung anbieten. Sie wollen sicherstellen, dass Sie f\u00fcr die Zeit, die Sie mit Ihren Kunden verbringen, bezahlt werden. <\/p>\n\n\n\n<p>In diesem Fall k\u00f6nnten Sie ein Abrechnungsmodell verwenden, bei dem die Kunden nach der Zeit bezahlen, die Sie mit ihnen verbringen. Sie k\u00f6nnen <a href=\"https:\/\/memberpress.com\/de\/how-to-properly-increase-your-membership-prices\/\" title=\"Wie Sie Ihre Mitgliedschaftspreise richtig erh\u00f6hen\" target=\"_blank\" rel=\"noreferrer noopener\">Ihre Preise erh\u00f6hen<\/a> Wenn sich Ihr Ruf verbessert, k\u00f6nnen Sie mehr Geld verdienen, ohne eine un\u00fcberschaubare Anzahl von Kunden zu besch\u00e4ftigen.<\/p>\n\n\n\n<p>Wenn es Ihnen weniger um einen hohen Geldbetrag als vielmehr darum geht, sich einen Teil Ihrer Zeit zur\u00fcckzuholen, k\u00f6nnten Sie einen privaten Mitgliederbereich einrichten und w\u00f6chentliche Live-Chats veranstalten. Sie k\u00f6nnten eine monatliche Geb\u00fchr f\u00fcr den Zugang erheben. Je mehr Menschen daran teilnehmen, desto mehr Geld verdienen Sie, und Sie m\u00fcssen daf\u00fcr keine zus\u00e4tzliche Zeit investieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Analyze_How_Much_Time_You_Have\"><\/span>3. Analysieren Sie, wie viel Zeit Sie haben<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apropos Zeit: Wie viel Zeit Sie realistischerweise f\u00fcr Ihre Mitgliederseite aufwenden k\u00f6nnen, sollte Teil Ihrer Entscheidung sein. Einige Modelle erfordern mehr Aufmerksamkeit und Pflege als andere. Wenn Sie dies nicht bieten k\u00f6nnen, k\u00f6nnten sich Ihre Abonnenten benachteiligt f\u00fchlen.<\/p>\n\n\n\n<p>A\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">Tropf-Inhalt<\/a>\u00a0Modell ist eine ausgezeichnete Wahl, wenn Sie unter Zeitdruck stehen. Bei diesem System werden die Inhalte nicht auf einmal, sondern \u00fcber einen bestimmten Zeitraum hinweg ver\u00f6ffentlicht. <\/p>\n\n\n\n<p>Wenn Sie eine <a href=\"https:\/\/memberpress.com\/de\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"Wie Sie einen soliden Online-Kurs f\u00fcr Ihre Membership Site erstellen\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Kurs<\/a>k\u00f6nnten Sie in Erw\u00e4gung ziehen, eine Lektion nach der anderen freizugeben. Die Abonnenten zahlen f\u00fcr den Kurs und erhalten im Laufe der Zeit Zugang zu weiterem Material. Sie haben bereits Zeit in die Erstellung des Kurses investiert, so dass Sie nichts weiter tun m\u00fcssen, um Einnahmen zu erzielen.<\/p>\n\n\n\n<p>Wenn Sie jedoch viel Zeit f\u00fcr Ihre Mitgliedschaftsseite aufwenden m\u00fcssen, sollten Sie mehrere Modelle kombinieren. Auf diese Weise k\u00f6nnen die Mitglieder diejenigen ausw\u00e4hlen, die ihren pers\u00f6nlichen Vorlieben entsprechen, und Ihre Produkte oder Dienstleistungen einem breiteren Publikum zug\u00e4nglich machen.<\/p>\n\n\n\n<p>In Anlehnung an unser Beispiel eines Online-Kurses k\u00f6nnten Sie das Modell der \"Drip-Inhalte\" kombinieren. Sie k\u00f6nnten ein gestaffeltes Preismodell einf\u00fchren, bei dem Kunden, die mehr bezahlen, Zugang zu Einzelunterricht mit den Dozenten, zus\u00e4tzlichen Kursmaterialien oder Feedback zu den Aufgaben haben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Determine_What_Your_Customers_Want\"><\/span>4. Bestimmen Sie, was Ihre Kunden wollen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Auch die Zielgruppe, die Sie ansprechen wollen, kann Ihre Entscheidung f\u00fcr ein Mitgliedschaftsmodell beeinflussen. Wenn Sie ber\u00fccksichtigen, was Ihre potenziellen Kunden sch\u00e4tzen, k\u00f6nnen Sie Ihre Gewinne maximieren.<\/p>\n\n\n\n<p>A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or\u00a0classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> tut:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Einige der Online-Kurse von MasterClass.\" class=\"wp-image-23896\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-768x515.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Sie k\u00f6nnten dar\u00fcber nachdenken, wie Ihr Publikum einen gr\u00f6\u00dferen Nutzen aus Ihrer Website ziehen kann. Vielleicht wollen Sie B\u00fccher verkaufen, und Ihre Abonnenten erhalten jeden Monat einen neuen Titel. Sie k\u00f6nnten auch Zugang zu einem virtuellen Buchclub anbieten, in dem Ihre Kunden \u00fcber das, was sie lesen, diskutieren k\u00f6nnen.<\/p>\n\n\n\n<p>Umfragen an Ihre Mitglieder und die M\u00f6glichkeit, ihnen ihr Feedback mitzuteilen, sind eine einfache M\u00f6glichkeit, sie bei Laune zu halten und sicherzustellen, dass Ihre Angebote relevant und attraktiv sind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Der Aufbau eines florierenden Mitgliedschaftsprogramms ist mit einer Menge Arbeit verbunden. Es kann Ihnen aber auch helfen, eine neue, zuverl\u00e4ssige Einnahmequelle f\u00fcr Ihr Unternehmen zu schaffen.<\/p>\n\n\n\n<p>Lassen Sie uns noch einmal zusammenfassen, was Sie bei der Wahl eines Mitgliedschaftsmodells beachten sollten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Welche Art von Inhalten Sie produzieren und welches Modell f\u00fcr die Gew\u00e4hrung des Zugangs zu Inhalten, Produkten oder Dienstleistungen am sinnvollsten ist.<\/li><li>Welche Ziele Sie verfolgen und wie Ihre Preisstruktur Ihnen helfen kann, diese zu erreichen.<\/li><li>Wie viel Zeit Sie haben, um Ihre Kunden zu unterst\u00fctzen und zufrieden zu stellen.<\/li><li>Was Ihre Kunden wollen und wie Sie es ihnen bieten k\u00f6nnen.<\/li><\/ol>\n\n\n\n<p>Was ist f\u00fcr Sie bei der Wahl eines Mitgliedschaftsmodells am wichtigsten? Lassen Sie uns dar\u00fcber in den Kommentaren unten sprechen!<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Starting a membership site can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to launch one with WordPress. However, there\u2019s a lot of thought and planning that goes into setting up your program. 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However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model.<\/p>","content":[{"type":"text","data":"Starting a <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\">membership site<\/a> can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to <a href=\"https:\/\/memberpress.com\/features\/\">launch one with WordPress<\/a>. However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income.<\/p>","content":[{"type":"text","data":"Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Choosing the Right Membership Model Is Important<\/h2>","content":"Warum die Wahl des richtigen Mitgliedschaftsmodells wichtig ist","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans.<\/p>","content":[{"type":"text","data":"Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate.<\/p>","content":[{"type":"text","data":"The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. <\/p>","content":[{"type":"text","data":"While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you.<\/p>","content":[{"type":"text","data":"What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Which Membership Model Is Best for Your Business (4 Key Considerations)<\/h2>","content":"Wie Sie wissen, welches Mitgliedschaftsmodell f\u00fcr Ihr Unternehmen am besten geeignet ist (4 wichtige \u00dcberlegungen)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration.<\/p>","content":[{"type":"text","data":"Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Think About What Type of Content You Produce<\/h3>","content":"1. \u00dcberlegen Sie, welche Art von Inhalten Sie produzieren","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:<\/p>","content":[{"type":"text","data":"The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>If you sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">fitness program<\/a>, it may be best to grant access to the entire program for a monthly fee. This type of content likely has components that work together, such as a meal and exercise plan. Therefore, users will need access to the entire program. You can provide new recipes and workouts each month to keep them coming back.<\/li><li>When you sell a physical product, you can also use a monthly fee model, but you may want to consider a discount if customers pay for a year's supply upfront. It's advantageous for you to have long term customers, as it's&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cheaper than attracting new ones<\/a>. Also, having an idea of how many customers you have can make managing inventory easier.<\/li><li>You could use a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">tiered membership model<\/a>&nbsp;for coaching services. Lower tiers may include a monthly group chat, whereas higher levels might offer one-on-one consultations. This is also beneficial for you, as you're spending more time with higher-paying clients, enabling you to offer them other products they may be interested in.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Wenn Sie eine&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">Fitnessprogramm<\/a>ist es vielleicht am besten, den Zugang zum gesamten Programm gegen eine monatliche Geb\u00fchr zu gew\u00e4hren. Diese Art von Inhalt besteht wahrscheinlich aus Komponenten, die zusammenarbeiten, wie z. B. ein Essens- und Trainingsplan. Daher ben\u00f6tigen die Nutzer Zugriff auf das gesamte Programm. Sie k\u00f6nnen jeden Monat neue Rezepte und \u00dcbungen anbieten, damit die Nutzer wiederkommen.<\/li><li>Wenn Sie ein physisches Produkt verkaufen, k\u00f6nnen Sie auch ein Modell mit monatlichen Geb\u00fchren verwenden, aber Sie sollten vielleicht einen Rabatt in Betracht ziehen, wenn die Kunden f\u00fcr einen Jahresvorrat im Voraus bezahlen. Es ist vorteilhaft f\u00fcr Sie, langfristige Kunden zu haben, denn es ist&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">billiger als die Anwerbung neuer Mitarbeiter<\/a>. Wenn Sie eine Vorstellung davon haben, wie viele Kunden Sie haben, ist es auch einfacher, das Inventar zu verwalten.<\/li><li>Sie k\u00f6nnten eine&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">gestaffeltes Mitgliedschaftsmodell<\/a>&nbsp;f\u00fcr Coaching-Dienste. Niedrigere Stufen k\u00f6nnen einen monatlichen Gruppen-Chat beinhalten, w\u00e4hrend h\u00f6here Stufen m\u00f6glicherweise Einzelberatungen anbieten. Das ist auch f\u00fcr Sie von Vorteil, denn Sie verbringen mehr Zeit mit besser zahlenden Kunden und k\u00f6nnen ihnen andere Produkte anbieten, an denen sie interessiert sind.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that.<\/p>","content":[{"type":"text","data":"As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Assess Your Goals<\/h3>","content":"2. Bewerten Sie Ihre Ziele","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business.<\/p>","content":[{"type":"text","data":"Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. <\/p>","content":[{"type":"text","data":"When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers.<\/p>","content":[{"type":"text","data":"In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part.<\/p>","content":[{"type":"text","data":"If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Analyze How Much Time You Have<\/h3>","content":"3. Analysieren Sie, wie viel Zeit Sie haben","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged.<\/p>","content":[{"type":"text","data":"Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. <\/p>","content":[{"type":"text","data":"A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income.<\/p>","content":[{"type":"text","data":"If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience.<\/p>","content":[{"type":"text","data":"However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments.<\/p>","content":[{"type":"text","data":"Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Determine What Your Customers Want<\/h3>","content":"4. Bestimmen Sie, was Ihre Kunden wollen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits.<\/p>","content":[{"type":"text","data":"The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:<\/p>","content":[{"type":"text","data":"A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Some of MasterClass' online courses.\" class=\"wp-image-23896\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","data":{"alt":"Some of MasterClass' online courses.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","align":"center"},"style":{"width":1024,"height":687,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading.<\/p>","content":[{"type":"text","data":"You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive.<\/p>","content":[{"type":"text","data":"Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business.<\/p>","content":[{"type":"text","data":"Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s recap what you may want to think about when choosing a membership model:<\/p>","content":[{"type":"text","data":"Let\u2019s recap what you may want to think about when choosing a membership model:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>What type of content you produce and which model makes the most sense for granting access to content, products, or services.<\/li><li>What your goals are and how your pricing structure can help you achieve them.<\/li><li>How much time you have to support and satisfy your customers.<\/li><li>What your customers want and how you can provide it.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Welche Art von Inhalten Sie produzieren und welches Modell f\u00fcr die Gew\u00e4hrung des Zugangs zu Inhalten, Produkten oder Dienstleistungen am sinnvollsten ist.<\/li><li>Welche Ziele Sie verfolgen und wie Ihre Preisstruktur Ihnen helfen kann, diese zu erreichen.<\/li><li>Wie viel Zeit Sie haben, um Ihre Kunden zu unterst\u00fctzen und zufrieden zu stellen.<\/li><li>Was Ihre Kunden wollen und wie Sie es ihnen bieten k\u00f6nnen.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!<\/p>","content":[{"type":"text","data":"What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/23878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=23878"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/23878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/24041"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=23878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=23878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=23878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}