{"id":24706,"date":"2021-02-22T07:47:53","date_gmt":"2021-02-22T14:47:53","guid":{"rendered":"https:\/\/memberpress.com\/?p=24706"},"modified":"2025-09-04T10:34:49","modified_gmt":"2025-09-04T14:34:49","slug":"membership-site-mistakes-you-want-to-avoid","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/","title":{"rendered":"8 Fehler der Mitgliedschaftsseite, die Sie vermeiden sollten"},"content":{"rendered":"<p>Da es auf eine Vielzahl von Nischen angewendet werden kann, ist das Modell der Mitgliederseiten eine der besten Monetarisierungsmethoden \u00fcberhaupt. Dar\u00fcber hinaus deuten alle Indikatoren auf eine konsistente <a href=\"https:\/\/memberpress.com\/de\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wachstum dieses Marktsegments<\/a> in die Zukunft.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0f2cc34ad9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0f2cc34ad9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_1_%E2%80%93_Losing_Your_Momentum\" >Fehler #1 - Den Schwung verlieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_2_%E2%80%93_Pushing_Your_Members_Too_Much\" >Fehler #2 - Ihre Mitglieder zu sehr unter Druck setzen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_3_%E2%80%93_Slacking_Off_On_Customer_Support\" >Fehler #3 - Nachl\u00e4ssigkeit bei der Kundenbetreuung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_4_%E2%80%93_Neglecting_Customer_Experience\" >Fehler #4 - Vernachl\u00e4ssigung der Kundenerfahrung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_5_%E2%80%93_Not_Having_a_Content_Strategy_and_Not_Sticking_to_a_Content_Calendar\" >Fehler #5 - Keine Inhaltsstrategie und keine Einhaltung eines Inhaltskalenders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_6_%E2%80%93_Changing_What_You_Maybe_Shouldnt\" >Fehler #6 - \u00c4ndern, was man (vielleicht) nicht \u00e4ndern sollte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_7_%E2%80%93_Not_Focusing_on_Retention\" >Fehler #7 - Keine Konzentration auf die Mitarbeiterbindung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_8_%E2%80%93_Not_Keeping_Your_Eyes_and_Ears_Open\" >Fehler #8 - Nicht die Augen und Ohren offen halten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Und obwohl es eine Menge Arbeit sein kann, Besucher in zahlende Mitglieder umzuwandeln, ist es ein gro\u00dfartiges Gef\u00fchl, wenn die Ums\u00e4tze erst einmal ins Rollen kommen.\u00a0<\/p>\n\n\n\n<p>Das Problem ist, dass dieses Erfolgserlebnis auch eine Reihe von Problemen mit sich bringt. Es ist eine Sache, Besucher davon zu \u00fcberzeugen, Mitglied auf Ihrer Website zu werden, und eine ganz andere (und schwierigere) Aufgabe, die neu konvertierten Mitglieder bei Laune zu halten und immer wieder zu kommen.\u00a0<\/p>\n\n\n\n<p>In diesem Beitrag gehen wir auf die h\u00e4ufigsten Fehler bei Mitgliedschafts-Websites ein, die mit folgenden Punkten zusammenh\u00e4ngen <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-retention\/\" title=\"\">Mitgliederbindung<\/a> und Ihnen ein paar Tipps geben, wie Sie die Abwanderung von Mitgliedern auf Ihrer Website begrenzen k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #1 - Den Schwung verlieren<\/strong><\/h2>\n\n\n\n<p>Der Aufbau Ihrer Mitgliederseite erfordert viel Zeit und M\u00fche. Sie m\u00fcssen sich Wachstums- und Marketingstrategien \u00fcberlegen und Taktiken zum Aufbau einer Mitgliederbasis in Angriff nehmen. Der Markt da drau\u00dfen ist hart. Nachdem Ihre Website w\u00e4chst und an Dynamik gewinnt, mag es verlockend klingen, die Intensit\u00e4t dieser Bem\u00fchungen zu reduzieren.<\/p>\n\n\n\n<p>Aber einer der gr\u00f6\u00dften Fehler, den wir bei Mitgliedschaftsseiten sehen, ist die Verlangsamung und <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">abnehmendes Engagement<\/a> mit Mitgliedern.<\/p>\n\n\n\n<p>Nachdem Sie Ihre Pr\u00e4senz aufgebaut haben, ist jedoch nicht der richtige Zeitpunkt, um sich zu entspannen. Das ist der Zeitpunkt, an dem Sie Ihre Bem\u00fchungen verst\u00e4rken m\u00fcssen.<\/p>\n\n\n\n<p>Der erste Schritt, den Sie tun sollten, ist sicherzustellen, dass die Kommunikation mit Ihren Mitgliedern einwandfrei funktioniert. Nicht zu viel, nicht zu wenig. Finden Sie ein gutes Gleichgewicht zwischen der Durchsetzung einer l\u00e4stigen Marketingstrategie und dem Dialog mit Ihren Mitgliedern, <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">ihr Feedback zu sammeln und zu nutzen<\/a> und Eingabe.<\/p>\n\n\n\n<p>Es wird nicht lange dauern, bis Sie das richtige Gleichgewicht gefunden haben. Probieren Sie einige Strategien aus und bleiben Sie bei denen, die die besten Ergebnisse bringen. Auf diese Weise st\u00e4rken Sie Ihren Kundenstamm und bauen Vertrauen und Loyalit\u00e4t auf, damit Sie langfristig bestehen k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #2 - Ihre Mitglieder zu sehr unter Druck setzen<\/strong><\/h2>\n\n\n\n<p>Einige Betreiber von Mitgliedschaftsseiten machen den Fehler, zu viel zu kommunizieren, und sehen am Ende wie Spammer aus.<\/p>\n\n\n\n<p>Die Menschen haben sich daran gew\u00f6hnt, dass ihre Posteing\u00e4nge mit E-Mails von verschiedenen Websites und Marken \u00fcberflutet werden. Und das hat es zunehmend schwieriger gemacht, ihre Aufmerksamkeit zu gewinnen. Wenn Sie zu viele E-Mails verschicken, um Ihre Kunden bei der Stange zu halten, wird das wahrscheinlich nach hinten losgehen. Ausgewogenheit ist der Schl\u00fcssel.<\/p>\n\n\n\n<p>Sie wollen nicht nur vermeiden, dass Ihre E-Mails ignoriert werden oder<a href=\"https:\/\/memberpress.com\/de\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> als Spam gekennzeichnet<\/a>Sie wollen auch vermeiden, dass Mitglieder ihre Mitgliedschaft aus folgenden Gr\u00fcnden k\u00fcndigen <em>zu viele <\/em>Emails.<\/p>\n\n\n\n<p>Ein Teil der Kommunikation ist gut (sogar unerl\u00e4sslich). Sie m\u00f6chten zum Beispiel Neuigkeiten \u00fcber Ihre Marke, neue Produkte, Upgrade-Angebote oder neue Blogbeitr\u00e4ge mitteilen. Aber machen Sie es kurz und b\u00fcndig. Versenden Sie nicht mehrere E-Mails pro Tag oder verschwenden Sie die Zeit Ihrer Mitglieder nicht mit irrelevanten Informationen.\u00a0<\/p>\n\n\n\n<p>Die Menschen werden es zu sch\u00e4tzen wissen, regelm\u00e4\u00dfig relevante Informationen und Ressourcen zu erhalten (f\u00fcr die sie sich angemeldet haben). Aber sie werden es nicht sch\u00e4tzen, mit zu vielen Angeboten oder Marketing-E-Mails bombardiert zu werden.\u00a0\u00a0<\/p>\n\n\n\n<p>Achten Sie auf ein ausgewogenes Verh\u00e4ltnis von Quantit\u00e4t und Qualit\u00e4t der E-Mails, die Sie an Ihre Mitglieder versenden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #3 - Nachl\u00e4ssigkeit bei der Kundenbetreuung<\/strong><\/h2>\n\n\n\n<p>Ein weiterer h\u00e4ufiger Fehler bei Mitgliedschafts-Websites ist, dem Kundendienst nicht gen\u00fcgend Aufmerksamkeit zu schenken. Mitglieder-Websites sind wie echte Gemeinschaften, und die einzige M\u00f6glichkeit, eine Gemeinschaft zufrieden zu stellen, ist, auf die Bed\u00fcrfnisse ihrer Mitglieder einzugehen.<\/p>\n\n\n\n<p>Sobald Sie sich einen guten Kundenstamm gesichert haben, m\u00fcssen Sie Ihre Bem\u00fchungen auf die Pflege der Beziehung zu Ihren Kunden richten. Schlechter Kundenservice kann zu schlechten Bewertungen, mangelndem Engagement oder sogar zum Abbruch der Gesch\u00e4ftsbeziehung f\u00fchren - alles Dinge, die Sie sich nicht leisten k\u00f6nnen.\u00a0<\/p>\n\n\n\n<p>Bieten Sie Ihren Kunden einen einfachen Zugang zum telefonischen Kundendienst, <a href=\"https:\/\/memberpress.com\/de\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live-Chat<\/a> Software, oder eine <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbot-Ersteller<\/a>und erstellen Sie einfache Verfahren zur L\u00f6sung der h\u00e4ufigsten Kundenprobleme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #4 - Vernachl\u00e4ssigung der Kundenerfahrung<\/strong><\/h2>\n\n\n\n<p>Beim Kundenerlebnis geht es nicht nur darum, wie gut Sie Ihre Mitglieder unterst\u00fctzen. Das gesamte Kundenerlebnis basiert auf verschiedenen Faktoren.<\/p>\n\n\n\n<p>In der heutigen Welt kann man sich eine schlechte Benutzererfahrung und ein schlechtes Design nicht leisten. Es gibt einfach zu viele Tools, aus denen man w\u00e4hlen kann (viele von ihnen sind kostenlos f\u00fcr die \u00d6ffentlichkeit). Das bedeutet, dass die richtige Einrichtung Ihrer Mitglieder-Website und die Planung der Reise Ihrer Mitglieder an erster Stelle stehen m\u00fcssen.<\/p>\n\n\n\n<p>Erstens sollte Ihre Website intuitiv und leicht zu navigieren sein, was durch den Einsatz einer <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Landing Page Builder<\/a>. Wenn Sie die richtigen Informationen auf die richtige Art und Weise bereitstellen, erh\u00f6hen Sie Ihre Chancen auf mehr Konversionen.\u00a0<\/p>\n\n\n\n<p>Wie Ihre Website aussieht und funktioniert, bestimmt, wie viel Zeit die Besucher darauf verbringen, und wirkt sich auf Ihre Platzierung in den Suchmaschinen aus. Ein gutes Website-Design erh\u00f6ht auch das Engagement. Investieren Sie also in diesen Aspekt, bevor Sie sich anderen Dingen auf Ihrer To-Do-Liste zuwenden.<\/p>\n\n\n\n<p>Zweitens: Sorgen Sie f\u00fcr einen reibungslosen Ablauf. Stellen Sie sicher, dass Ihre Seiten ordnungsgem\u00e4\u00df und schnell geladen werden, und machen Sie Informationen zug\u00e4nglich. Halten Sie die Dinge frisch und spannend f\u00fcr die Nutzer, indem Sie regelm\u00e4\u00dfig Inhalte hinzuf\u00fcgen, Kampagnen durchf\u00fchren und <a href=\"https:\/\/memberpress.com\/de\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00fctzliche Instrumente<\/a>.<\/p>\n\n\n\n<p>Betrachten Sie die Reise eines Kunden mit seinen Augen. Ist Ihr Design intuitiv? Machen Sie es ihnen leicht, sich anzumelden? Zeigen Sie Bereiche auf, in denen Sie besser werden k\u00f6nnen. Bieten Sie Ihren Mitgliedern nach der Anmeldung Wahlm\u00f6glichkeiten und zahlreiche Informationen, einschlie\u00dflich der M\u00f6glichkeit, ihr Abonnement ohne gro\u00dfen Aufwand zu k\u00fcndigen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #5 - Keine Inhaltsstrategie und keine Einhaltung eines Inhaltskalenders<\/strong><\/h2>\n\n\n\n<p>Wie bereits erw\u00e4hnt, erwarten die Mitglieder einen Mehrwert, wenn sie dabei bleiben und weiter bezahlen sollen. Leider sehen wir diesen Fehler bei der Mitgliedschaft zu oft. Websites beginnen mit hochwertigen Inhalten, die auf einer gut durchdachten Strategie beruhen, und lassen ihre Inhalte von da an bergab gehen.<\/p>\n\n\n\n<p>Weiter zu <a href=\"https:\/\/memberpress.com\/de\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erstellen und Verbreiten gro\u00dfartiger Inhalte<\/a> ist die Art und Weise, wie Sie Ihre Mitgliederseite pflegen und ausbauen werden. Um Ihr Publikum klar anzusprechen und alle Medienkan\u00e4le koh\u00e4rent zu nutzen, sollten Sie einen Inhaltskalender verwenden, um den \u00dcberblick zu behalten.<\/p>\n\n\n\n<p>Sie m\u00fcssen frische Inhalte erstellen, die den Nutzern einen guten Mehrwert bieten, und diese in regelm\u00e4\u00dfigen Abst\u00e4nden bereitstellen. Ihre Inhaltsstrategie muss konsistent sein und <a href=\"https:\/\/memberpress.com\/de\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">dem gleichen Stil folgen<\/a>. Andernfalls werden Ihre Mitglieder auschecken.<\/p>\n\n\n\n<p>Ihr Kerninhalt ist ein guter Ausgangspunkt. Nutzen Sie sie, um sich zu verzweigen und Inhalte zu erstellen, die sich mit beliebten Themen eingehender befassen. Aber bleiben Sie nicht dabei stehen. <\/p>\n\n\n\n<p>Nutzen Sie die Erkenntnisse, die Sie aus Ihrer Mitglieder-Community gewinnen k\u00f6nnen, um noch weiter zu expandieren und Inhalte zu v\u00f6llig neuen Themen zu erstellen, die Ihre Nutzer interessieren. Auf diese Weise halten Sie nicht nur Ihre bestehenden Mitglieder bei der Stange, sondern erh\u00f6hen auch Ihre Chancen, neue Mitglieder zu gewinnen, indem Sie neue Themen erschlie\u00dfen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #6 - \u00c4ndern, was man (vielleicht) nicht \u00e4ndern sollte<\/strong><\/h2>\n\n\n\n<p>Von allen Fehlern, die wir bei Mitglieder-Websites gesehen haben, stellt dieser die gr\u00f6\u00dfte Herausforderung dar.<\/p>\n\n\n\n<p>Die Dinge frisch und ansprechend zu halten, sollte nicht bedeuten, dass Sie Ihre urspr\u00fcngliche Strategie komplett \u00e4ndern. Auch hier m\u00fcssen Sie eine gute Balance halten. Seien Sie st\u00e4ndig innovativ, aber \u00fcbertreiben Sie es nicht. Neues ist spannend und f\u00f6rdert das Engagement. Zu viele \u00c4nderungen und Inkonsistenzen k\u00f6nnen dagegen verwirrend und f\u00fcr die Nutzer unattraktiv sein.<\/p>\n\n\n\n<p>Es ist keine gute Idee, die Kernelemente aufzugeben, die Ihnen geholfen haben, einen Mitgliederstamm aufzubauen. Schlie\u00dflich sind es diese Elemente, die Ihnen den Erfolg \u00fcberhaupt erst beschert haben.<\/p>\n\n\n\n<p>Alle \u00c4nderungen, die Sie an Ihrer urspr\u00fcnglichen Strategie vornehmen wollen, sollten gut geplant und durchdacht sein. Es wird einige Zeit dauern, bis sich bei jeder (auch kleinen) Ver\u00e4nderung zeigt, wie Ihre Mitglieder darauf reagieren. Gehen Sie also schrittweise vor und vermeiden Sie schockierende Taktiken. Auf diese Weise k\u00f6nnen Sie auch w\u00e4hrend der Laufzeit Anpassungen vornehmen und die Dinge in die richtige Richtung lenken.<\/p>\n\n\n\n<p>Die beste Taktik, die Sie anwenden k\u00f6nnen, besteht darin, alle \u00c4nderungen auf das zu st\u00fctzen, was Ihre Mitglieder Ihnen mitteilen. Gehen Sie auf ihre Bed\u00fcrfnisse und Fragen ein und reagieren Sie auf ihre Probleme. Erinnern Sie sich an die Gr\u00fcnde, warum Ihre Mitglieder \u00fcberhaupt beigetreten sind, und weichen Sie nicht von ihnen ab.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #7 - Keine Konzentration auf die Mitarbeiterbindung<\/strong><\/h2>\n\n\n\n<p>Ein h\u00e4ufiger Fehler bei Mitgliedschaftsseiten ist es, sich auf Wachstum statt auf Mitgliederbindung zu konzentrieren. Es ist zwar wichtig, neue Mitglieder zu gewinnen, doch sollte dies nicht auf Kosten der bestehenden Mitglieder geschehen.<\/p>\n\n\n\n<p>Ja, es wird Stornierungen geben. Das ist eine Tatsache. Viele Menschen melden sich an und stellen dann nach ein paar Monaten fest, dass Ihr Produkt oder Ihre Dienstleistung nicht das Richtige f\u00fcr sie war. Oder sie stellen fest, dass sie es einfach nicht mehr brauchen. <\/p>\n\n\n\n<p>Nehmen Sie es nicht pers\u00f6nlich. Wenn ein Mitglied sein Abonnement k\u00fcndigt, sollten Sie auf keinen Fall den Grund daf\u00fcr auslassen <em>warum<\/em>. Sie k\u00f6nnen viel von diesen wertvollen Informationen lernen.<\/p>\n\n\n\n<p>Die Durchf\u00fchrung einer <a href=\"https:\/\/memberpress.com\/de\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Austrittsbefragung<\/a> und wenn Sie verstehen, warum sich Mitglieder abmelden, k\u00f6nnen Sie Ihre Strategien verbessern und mehr Auftr\u00e4ge erhalten.<\/p>\n\n\n\n<p>Eine gute M\u00f6glichkeit, die Kundenbindung zu verbessern, ist die Kommunikation mit Ihren Abonnenten, um zu verstehen, was f\u00fcr sie funktioniert und was nicht. Fragen Sie sie, welche Verbesserungen Sie ihrer Meinung nach vornehmen sollten, auf welche Dienstleistungen Sie sich ihrer Meinung nach st\u00e4rker konzentrieren sollten und was sie an Ihrem Produkt am meisten sch\u00e4tzen.<\/p>\n\n\n\n<p>Eine gute M\u00f6glichkeit, so viele Mitglieder wie m\u00f6glich zu halten, ist auch, dass Sie <a href=\"https:\/\/memberpress.com\/de\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">die M\u00f6glichkeit, Mitgliedschaften zu pausieren statt zu k\u00fcndigen<\/a>. Die Hoffnung ist, dass das pausierende Mitglied von selbst zur\u00fcckkehrt. Mit dieser Option k\u00f6nnen Sie aber auch die Vorteile der <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">E-Mail-Marketing<\/a> pausierende Mitglieder zur Reaktivierung anzusprechen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fehler #8 - Nicht die Augen und Ohren offen halten<\/strong><\/h2>\n\n\n\n<p>Einer der gr\u00f6\u00dften Fehler bei Mitgliedschaftsseiten ist es, nicht auf Ihre Gemeinschaft zu h\u00f6ren.<\/p>\n\n\n\n<p>Ihre Inhalte k\u00f6nnen nur dann erfolgreich sein, wenn sie das liefern, was die Menschen wollen. Und anstatt zu raten, was sie wollen, warum nicht an der Quelle herausfinden? Bestehende Nutzer sind ein Pool an wertvollen Informationen.<\/p>\n\n\n\n<p>Auch wenn Sie Ihre eigene Meinung dar\u00fcber haben, welche Richtung Sie einschlagen sollten, ist es von unsch\u00e4tzbarem Wert, ein Live-Feedback von Menschen zu erhalten, die Ihr Produkt verwenden und Ihren Zielmarkt darstellen.<\/p>\n\n\n\n<p>Wenn Ihre Mitgliederseite w\u00e4chst, sollten Sie in ein Tool zur Markenverfolgung investieren, das Ihnen hilft, den \u00dcberblick zu behalten und auf Kommentare und Erw\u00e4hnungen Ihrer Marke zu reagieren. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> und <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> sind zwei gro\u00dfartige Plattformen, die Sie sich vielleicht ansehen sollten.<\/p>\n\n\n\n<p>Ihr Zielmarkt hat spezifische Bed\u00fcrfnisse und Fragen, und diese sollten vor allem die Grundlage f\u00fcr Ihre Wachstumsstrategie sein. Das Einholen von Feedback und die Einsicht in die Bed\u00fcrfnisse der Kunden helfen Ihnen auch dabei, nicht zu viel nachzudenken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Schlussfolgerung<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Der Aufbau einer guten Mitglieder-Website ist die M\u00fche wert. Wenn Sie sich um Ihre Mitglieder k\u00fcmmern und sie verstehen, bleiben sie Ihnen treu, und erfolgreiche Mitglieder-Websites schaffen ein Gemeinschaftsgef\u00fchl, das ihre bestehenden Mitglieder zufrieden stellt. Die Quintessenz, wenn es darum geht, eine erfolgreiche Mitgliederseite zu betreiben, ist einfach: <em>H\u00f6ren Sie auf Ihre Mitglieder<\/em>.<\/p>\n\n\n\n<p>Kennen Sie andere Fehler bei Mitgliedschaftsseiten, die wir nicht erw\u00e4hnt haben? Oder haben Sie Fragen? Lassen Sie es uns in den Kommentaren wissen!<\/p>\n\n\n\n<p><em>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent growth of this market segment into the future.\u00a0 And while it can be a lot of work to convert visitors into 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mistakes","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:43:55","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:17:01","updated":"2026-03-03 15:04:55"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t8 Membership Site Mistakes You Want to Avoid\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/"},{"label":"8 Membership Site Mistakes You Want to Avoid","link":"https:\/\/memberpress.com\/de\/blog\/membership-site-mistakes-you-want-to-avoid\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;<\/p>","content":[{"type":"text","data":"Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;<\/p>","content":[{"type":"text","data":"And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;<\/p>","content":[{"type":"text","data":"The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #1 - Losing Your Momentum<\/strong><\/h2>","content":"Fehler #1 - Den Schwung verlieren","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing.<\/p>","content":[{"type":"text","data":"Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members.<\/p>","content":[{"type":"text","data":"But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts.<\/p>","content":[{"type":"text","data":"However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input.<\/p>","content":[{"type":"text","data":"The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul.<\/p>","content":[{"type":"text","data":"It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #2 - Pushing Your Members Too Much<\/strong><\/h2>","content":"Fehler #2 - Ihre Mitglieder zu sehr unter Druck setzen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Some membership site owners make the mistake of overcommunication and end up looking like spammers.<\/p>","content":[{"type":"text","data":"Some membership site owners make the mistake of overcommunication and end up looking like spammers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key.<\/p>","content":[{"type":"text","data":"People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails.<\/p>","content":[{"type":"text","data":"You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;<\/p>","content":[{"type":"text","data":"Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Carefully balance the quantity and quality of the emails you send out to your members.<\/p>","content":[{"type":"text","data":"Carefully balance the quantity and quality of the emails you send out to your members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #3 - Slacking Off On Customer Support<\/strong><\/h2>","content":"Fehler #3 - Nachl\u00e4ssigkeit bei der Kundenbetreuung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs.<\/p>","content":[{"type":"text","data":"Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;<\/p>","content":[{"type":"text","data":"Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues.<\/p>","content":[{"type":"text","data":"Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #4 - Neglecting Customer Experience<\/strong><\/h2>","content":"Fehler #4 - Vernachl\u00e4ssigung der Kundenerfahrung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors.<\/p>","content":[{"type":"text","data":"Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first.<\/p>","content":[{"type":"text","data":"In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;<\/p>","content":[{"type":"text","data":"First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list.<\/p>","content":[{"type":"text","data":"How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>.<\/p>","content":[{"type":"text","data":"Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle.<\/p>","content":[{"type":"text","data":"Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar<\/strong><\/h2>","content":"Fehler #5 - Keine Inhaltsstrategie und keine Einhaltung eines Inhaltskalenders","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there.<\/p>","content":[{"type":"text","data":"As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track.<\/p>","content":[{"type":"text","data":"Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out.<\/p>","content":[{"type":"text","data":"You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. <\/p>","content":[{"type":"text","data":"Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics.<\/p>","content":[{"type":"text","data":"Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #6 - Changing What You (Maybe) Shouldn\u2019t<\/strong><\/h2>","content":"Fehler #6 - \u00c4ndern, was man (vielleicht) nicht \u00e4ndern sollte","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge.<\/p>","content":[{"type":"text","data":"Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users.<\/p>","content":[{"type":"text","data":"Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place.<\/p>","content":[{"type":"text","data":"Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction.<\/p>","content":[{"type":"text","data":"Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them.<\/p>","content":[{"type":"text","data":"The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #7 - Not Focusing on Retention<\/strong><\/h2>","content":"Fehler #7 - Keine Konzentration auf die Mitarbeiterbindung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members.<\/p>","content":[{"type":"text","data":"Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. <\/p>","content":[{"type":"text","data":"Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information.<\/p>","content":[{"type":"text","data":"Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business.<\/p>","content":[{"type":"text","data":"Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product.<\/p>","content":[{"type":"text","data":"A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation.<\/p>","content":[{"type":"text","data":"Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #8 - Not Keeping Your Eyes and Ears Open<\/strong><\/h2>","content":"Fehler #8 - Nicht die Augen und Ohren offen halten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the greatest membership site mistakes is not listening to your community.<\/p>","content":[{"type":"text","data":"One of the greatest membership site mistakes is not listening to your community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information.<\/p>","content":[{"type":"text","data":"Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable.<\/p>","content":[{"type":"text","data":"While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out.<\/p>","content":[{"type":"text","data":"As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking.<\/p>","content":[{"type":"text","data":"Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>.<\/p>","content":[{"type":"text","data":"Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","content":[{"type":"text","data":"<em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/24706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=24706"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/24706\/revisions"}],"predecessor-version":[{"id":74854,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/24706\/revisions\/74854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/24707"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=24706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=24706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=24706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}