{"id":25079,"date":"2025-04-10T09:00:00","date_gmt":"2025-04-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25079"},"modified":"2025-04-10T09:00:28","modified_gmt":"2025-04-10T13:00:28","slug":"social-media-trends","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/","title":{"rendered":"5 Social Media Trends f\u00fcr 2025 (und wie man sie anwendet)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Wir werfen einen Blick auf die neuesten Trends und Verhaltensweisen in den sozialen Medien und was dies f\u00fcr Ihre k\u00fcnftige Strategie bedeutet.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a903587654bc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a903587654bc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/#Social_Media_Trends_2025\" >Social Media Trends 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/#1_Messier_More_Authentic\" >1. Messier &amp; More Authentisch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/#2_Finding_Community\" >2. Die Gemeinschaft finden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/#3_Carefree_and_Happy\" >3. Unbeschwert und gl\u00fccklich<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/#4_Counter_Consumption_Consumerism\" >4. Gegen den Konsum Konsumismus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/#5_Comment_Culture_as_a_Growth_Strategy\" >5. Kommentarkultur als Wachstumsstrategie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it\u2019s more important than ever to consider how online customers interact with ecommerce brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und nirgendwo ist die Interaktion mit dem Kunden so wichtig wie in den sozialen Medien. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als Inhaber eines Online-Unternehmens kann es also f\u00fcr Ihre Marketingstrategien hilfreich sein, sich \u00fcber die Trends in den sozialen Medien zu informieren. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll discuss the <strong>Die 5 wichtigsten Social-Media-Trends f\u00fcr 2025, die Sie kennen sollten.<\/strong> We\u2019ll also include some tips to help you work these trends into your marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s hop to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Trends_2025\"><\/span>Social Media Trends 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Messier &amp; More Authentisch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve seen some form of \u201cauthenticity\u201d pop up as a social media trend every year this decade, and in 2025 Gen Z is taking things to the next level. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Beispiel, das diesen Trend am besten veranschaulicht, ist <a href=\"https:\/\/www.prosek.com\/en-gb\/unboxed-thoughts\/your-guide-to-brat-summer-from-a-gen-z\/\" title=\"\">#BratSummer<\/a>, benannt nach Charli XCXs Album \u201cBrat\u201d aus dem Jahr 2024. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png\" alt=\"Charli XCX Brat Albumcover\" class=\"wp-image-70890\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1080x1080.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The iconic cover \u2013 lurid green with lower case \u201cbrat\u201d in blurred arial font \u2013 reflects the \u201cbrat\u201d ethos: embrace chaos, fly in the face of perfectionism and be don\u2019t be afraid to defy societal expectations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als Gegenbewegung zur \u201cClean Girl Aesthetic\u201d, die Ende 2021 aufkam, ist die \u201cBrat Aesthetic\u201d unges\u00e4ubert, roh und chaotisch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und diese urspr\u00fcngliche Lebenseinstellung spiegelt sich in der Art und Weise wider, wie eine wachsende Zahl von Gen Z-Nutzern Inhalte konsumiert und produziert. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Wie k\u00f6nnen Sie diesen Social-Media-Trend f\u00fcr sich nutzen?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Verzichten Sie auf Ringlichter und die vorsichtige \u201cMillennial-Pause\u201d zugunsten des \u201c<a href=\"https:\/\/www.indy100.com\/tiktok\/genz-shake-millennial-pause-meaning-trend#\" title=\"\">Gen Z sch\u00fctteln<\/a>\u201c. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihre kurzen Inhalte sollten zumindest den Anschein erwecken, ein Produkt der Spontaneit\u00e4t zu sein - fangen Sie Ihre Geistesblitze mit der Kamera ein, teilen Sie Ihre spontanen Gedanken mit und machen Sie sich die Authentizit\u00e4t des Augenblicks zu eigen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t feel confident doing it yourself? The micro-influencer trend of 2024 is still going strong! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nano and micro-influencers with small but highly-engaged audiences of 50k or less tend to produce less glossy, but still highly effective content. What\u2019s more, they\u2019re more cost-efficient than macro-influencers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Durchschnitt verlangen diese Influencer <a href=\"https:\/\/www.shopify.com\/blog\/influencer-pricing#:~:text=Micro%20influencers%20(10%2C000%20%2D%2050%2C000%20followers,followers)%3A%20%2410%2C000%2B%20per%20post\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">weniger als $100 pro Stelle<\/a>. That means they\u2019re also a great option for small businesses who can\u2019t afford to splurge on the $5000-$10000 charged by macro-influencers.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg\" alt=\"Pr\u00e4sentation von Influencern in den sozialen Medien\" class=\"wp-image-52143\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-300x172.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-768x441.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-296x170.jpg 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-840x482.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1192x684.jpg 1192w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-700x402.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-156x90.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1080x620.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aber es gibt eine noch kosteneffektivere M\u00f6glichkeit, Micro-Influencer zu incentivieren: Affiliate-Marketing.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beim Affiliate-Marketing-Verkaufsmodell erstellen Marken f\u00fcr jeden Influencer einen eindeutigen Link, den er in seinen sozialen Medien teilt. Wenn die Follower auf den Link klicken und einkaufen, erhalten die Influencer eine Provision.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist risikoarm, und mit einem einfachen Plugin wie <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Leichtes Affiliate<\/a> um Ihnen dabei zu helfen, Ihr Partnerprogramm auf Ihrer bestehenden Website einzurichten, es ist... nun ja, einfach!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"o2t8jdhzmB6n9XbSsO0HiTcvVJ1pZwPqAMRxgY\"><div class=\"responsive-video\"><iframe title=\"Erste Schritte mit Easy Affiliate!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Ansehen &gt;&gt; Erste Schritte mit Easy Affiliate (Plugin f\u00fcr Affiliate-Marketing-Programme f\u00fcr WordPress)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Finding_Community\"><\/span>2. Die Gemeinschaft finden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Remember the early days of social media when it was all about connecting with your real-world friends, and finding people with shared niche interests? Wasn\u2019t it a simpler time? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nun, im Jahr 2025, beginnen nostalgische Millennials und Gen Z-er gleicherma\u00dfen, zu dieser Art der Nutzung zur\u00fcckzukehren. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Allgemeinen sind die Kan\u00e4le der sozialen Medien im Laufe der Jahre immer unbest\u00e4ndiger geworden und haben den Online-Raum isoliert. Jetzt entscheiden sich die Menschen daf\u00fcr, sie zur\u00fcckzuerobern, um ihren Stamm zu finden und sich zu verbinden, wenn auch nur kurz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take, for example, last year\u2019s \u201cIs somebody gonna match my freak?\u201d TikTok trend. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"LCzkm7mEXMtP4alcr85DHiV7U2sOev5KB6QqzIvpoDOnoYxhFfPrTGWx1cHRbtqgnVywEZXbI39l8RuwfSQdGkThC0LU1aZSJ\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@laynibugg\/video\/7379271594826419498\" data-video-id=\"7379271594826419498\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@laynibugg\" href=\"https:\/\/www.tiktok.com\/@laynibugg?refer=embed\">@laynibugg<\/a> <p>3 runter! <\/p> <a target=\"_blank\" title=\"\u266c Originalton - Pattimifatti\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7376049091799092011?refer=embed\">\u266c Original-Ton \u2013 Pattimifatti<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Die TikTok-Community hat einen Audioclip aus einem expliziten Song in einen gesunden Trend verwandelt, bei dem sich die Menschen \u00fcber ihre einzigartigen Macken und Interessen austauschen und zusammenfinden. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Wie k\u00f6nnen Sie diesen Social-Media-Trend f\u00fcr sich nutzen?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Setzen Sie auf gemeinschaftsorientierte Inhalte, indem Sie R\u00e4ume schaffen, in denen sich Ihr Publikum gesehen, geh\u00f6rt und verbunden f\u00fchlt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00f6rdern Sie nutzergenerierte Inhalte (UGC), die gemeinsame Interessen hervorheben, sei es durch Herausforderungen, Frage- und Antwortrunden oder markenspezifische Hashtags, die zu Gespr\u00e4chen anregen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fordern Sie Ihre Follower auf, ihre Erfahrungen, Meinungen und Kreativit\u00e4t einzubringen. Schlie\u00dflich lieben es die Menschen, sich mit Inhalten zu besch\u00e4ftigen, die sich pers\u00f6nlich und nahbar anf\u00fchlen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine weitere M\u00f6glichkeit, diesen Trend zu nutzen? <strong>Private Gruppen und Nischengemeinschaften<\/strong>. Erw\u00e4gen Sie den Start einer <a href=\"https:\/\/memberpress.com\/de\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">Facebook-Gruppe nur f\u00fcr Mitglieder<\/a>, <a href=\"https:\/\/memberpress.com\/de\/addons\/discord\/\" title=\"\">Discord-Server<\/a>oder eine <a href=\"https:\/\/memberpress.com\/de\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" title=\"\">Gated Community auf Ihrer Website<\/a> wo sich Gleichgesinnte treffen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie z. B. Fitnessger\u00e4te verkaufen, sollten Sie einen Bereich einrichten, in dem Ihre Kunden ihre Fortschritte mitteilen, Trainingstipps austauschen und sich gegenseitig unterst\u00fctzen k\u00f6nnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in the digital education space, an exclusive community for course students can boost retention and engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, interactive content like polls, quizzes, and live discussions can help spark meaningful interactions. The more your audience feels like they\u2019re part of something bigger, the more they\u2019ll want to stick around and engage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Carefree_and_Happy\"><\/span>3. Unbeschwert und gl\u00fccklich<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die laute Online-Welt der Meinungen und Gegenmeinungen, die Erinnerung an geopolitische Unruhen, Gegenreaktionen und Absagen hat die Nutzer der sozialen Medien ausgebrannt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infolgedessen suchen die Menschen zunehmend nach unbeschwerteren M\u00f6glichkeiten, um dem endlosen L\u00e4rm zu entkommen und Zuflucht zu finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 gab es eine Explosion gesunder, leichter Inhalte, die die Nutzer der sozialen Medien begeisterten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liebenswerte tierische Inhalte haben eine gro\u00dfe Rolle bei diesem Trend gespielt, von <a href=\"https:\/\/www.nytimes.com\/2025\/02\/01\/world\/asia\/moo-deng-thailand-zoo.html\" title=\"\">Moo Deng<\/a> zu <a href=\"https:\/\/www.abc.net.au\/news\/2024-11-09\/pesto-the-penguin-summer-slim-down\/104581164\" title=\"\">Pesto der Pinguin<\/a>und halten unsere Feeds unbeschwert und niedlich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if you\u2019re trying to look for an explanation behind the <a href=\"https:\/\/www.indy100.com\/tiktok\/symphony-dolphin-meme-zara-larsson-2669141877#\" title=\"\">Sinfonie-Delfin<\/a> trend, the simple answer is it\u2019s just not that deep. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Wie k\u00f6nnen Sie diesen Social-Media-Trend f\u00fcr sich nutzen?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-q4-2024-performance-report\/739519\/\" title=\"\">Pinterest ist zur\u00fcck <\/a>und floriert als Plattform f\u00fcr leichte, visuell ansprechende und wohltuende Inhalte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihre Marke auf \u00c4sthetik, Heimwerkerprojekte oder aufstrebende Lebensstile ausgerichtet ist, ist es jetzt an der Zeit, Ihre Pinterest-Strategie zu verst\u00e4rken. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Create engaging pins that inspire joy, whether it\u2019s a step-by-step tutorial, a mood board, or a collection of \u201clittle joys\u201d related to your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen auch <strong>die Mentalit\u00e4t der \"kleinen Leckereien\" zu \u00fcbernehmen<\/strong> denn manchmal wollen die Menschen einfach nur etwas Kleines, das Freude macht. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sei es ein digitales Werbegeschenk, ein lustiger Rabatt oder eine angenehme \u00dcberraschung bei der Bestellung - \u00fcberlegen Sie, wie Sie Ihre Markenerfahrung mit angenehmen Momenten bereichern k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie an zeitlich begrenzte Sticker-Pakete f\u00fcr digitale Planer, Mini-Affirmationen zum Ausdrucken oder Bonusinhalte, die wie ein unerwartetes Geschenk wirken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vor allem sollte es nicht zu schwer sein. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Dingen wie spielerischem Marken-Storytelling, lustigen Haustiervideos oder Inhalten, die die Menschen daran erinnern, die Zeit zu entschleunigen und sich an den kleinen Dingen zu erfreuen, ist es jetzt an der Zeit, eine Wohlf\u00fchl-Flucht f\u00fcr Ihr Publikum zu schaffen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Counter_Consumption_Consumerism\"><\/span>4. Gegen den Konsum Konsumismus<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Das Internet hat schon so manchen extravaganten, \u00fcbertriebenen Ausgabentrend erlebt, von Luxus-Unboxings bis hin zu exzessiven Beutez\u00fcgen. Im Jahr 2025 wird sich das Blatt wenden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inmitten der Lebenshaltungskostenkrise wird den Menschen zunehmend bewusst, wie absurd \u00fcberm\u00e4\u00dfiger Konsum ist. Die Diskussion verlagert sich hin zu intelligenteren Ausgaben und zu Anschaffungen, die wirklich einen Mehrwert bieten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nehmen Sie @ShabazSays' virale <em>\"Ich bin reich, du bist arm\"<\/em> Trend. Was als spielerischer Kommentar zu wirtschaftlichen Unterschieden begann, hat zu tieferen Diskussionen \u00fcber finanzielle Bildung, bewussten Einkauf und den tats\u00e4chlichen Wert der Dinge, die wir kaufen, gef\u00fchrt.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"FLHwSXBx79zrutmOJYbh3R5KAfQViP4nGN2lp0MjC6EeUvdDIykaWZq8gocs\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shabazsays\/video\/7298836625025469729\" data-video-id=\"7298836625025469729\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@shabazsays\" href=\"https:\/\/www.tiktok.com\/@shabazsays?refer=embed\">@shabazsays<\/a> <p><a title=\"Duett\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet?refer=embed\">#duet<\/a> mit @@Mo Ve hast du einen begehbaren Kleiderschrank? Nein, du bist arm \ud83d\udc4f\ud83c\udffd <a title=\"povvogang\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/povvogang?refer=embed\">#povvogang<\/a> <a title=\"lustig\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\">#funny<\/a> <a title=\"Kom\u00f6die\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy?refer=embed\">#Kom\u00f6die<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"f\u00fcrSie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"Tendenz\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\">#rend<\/a> <a title=\"virale\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <a title=\"reich\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rich?refer=embed\">#rich<\/a> <a title=\"richvspoor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/richvspoor?refer=embed\">#richvspoor<\/a> <a title=\"walkinwardrobe\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/walkinwardrobe?refer=embed\">1TP17Geht in die Garderobe<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Betgheeb Betroh (feat. Elissa) - Ragheb Alama\" href=\"https:\/\/www.tiktok.com\/music\/Betgheeb-Betroh-feat-Elissa-7159733343095883777?refer=embed\">\u266c Betgheeb Betroh (feat. Elissa) \u2013 Ragheb Alama<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Wie k\u00f6nnen Sie diesen Social-Media-Trend f\u00fcr sich nutzen?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Anstatt sich auf <strong>mehr<\/strong>markieren Sie die <strong>langfristiger Wert<\/strong> Ihres Produkts oder Ihrer Dienstleistung. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Show how it enriches customers\u2019 lives beyond the initial purchase, for example, through durability, multi-use functionality, or long-term cost savings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in the digital product space, emphasize how your offerings help people <strong>lernen, wachsen oder ihr Leben verbessern<\/strong> im Laufe der Zeit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine Website mit Mitgliedschaft? Stellen Sie sie als eine Investition in kontinuierliche Weiterbildung dar und nicht als einmalige Ausgabe. Verkaufen Sie physische Produkte? Pr\u00e4sentieren Sie Qualit\u00e4t statt Quantit\u00e4t. <em>Warum zehn billige Alternativen kaufen, wenn ein gut gemachtes Produkt lange h\u00e4lt?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inhaltlich, lehnen Sie sich an die <strong>weniger, aber besser<\/strong> Verstand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thoughtful product reviews, \u201cbefore and after\u201d customer journeys, and breakdowns of cost-effectiveness over time can all help build trust with an audience that\u2019s becoming more discerning about where they spend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-cross-generational-marketing-will-become-the-norm\"><span class=\"ez-toc-section\" id=\"5_Comment_Culture_as_a_Growth_Strategy\"><\/span>5. Kommentarkultur als Wachstumsstrategie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fr\u00fcher ging es in den sozialen Medien vor allem um Inhalte, doch im Jahr 2025 wird die <strong>Gespr\u00e4ch<\/strong> ist ebenso wichtig. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Immer mehr Marken erkennen, dass ihr n\u00e4chster Kunde vielleicht nicht von einer Anzeige oder einem organischen Beitrag kommt, sondern von einem gut platzierten Kommentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es richtig gemacht wird, erh\u00f6ht das Engagement in Kommentarbereichen die Sichtbarkeit, zeigt Pers\u00f6nlichkeit und verbindet mit kulturellen Momenten. All dies tr\u00e4gt dazu bei, Ihre Marke als Teil der Gemeinschaft und nicht als Au\u00dfenseiter zu positionieren, der versucht, etwas zu verkaufen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir haben es alle schon erlebt: Eine witzige Markenantwort geht viral, l\u00f6st Engagement aus und zieht neue Aufmerksamkeit auf das Unternehmen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das hei\u00dft, Kommentare um ihrer selbst willen werden nicht ausreichen. Die Marken, die in diesem Bereich gewinnen, sind diejenigen, die <strong>den Raum lesen, einen Beitrag leisten und wissen, wann sie das Wort ergreifen m\u00fcssen.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Wie k\u00f6nnen Sie diesen Social-Media-Trend f\u00fcr sich nutzen?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seien Sie mehr als ein Antwort-Bot.<\/strong> Ein guter Kommentar sollte sich menschlich anf\u00fchlen - egal, ob er witzig, aufschlussreich oder einfach nur perfekt getimt ist.<\/li>\n\n\n\n<li><strong>Beteiligen Sie sich an Gespr\u00e4chen, die wichtig sind.<\/strong> Geben Sie nicht einfach \u00fcberall allgemeine Kommentare ab. Suchen Sie nach Urhebern und Gespr\u00e4chen, die zu Ihrer Zielgruppe passen, und leisten Sie einen sinnvollen Beitrag.<\/li>\n\n\n\n<li><strong>Nutzen Sie sie zum Aufbau von Beziehungen.<\/strong> Ein guter Kommentar heute kann morgen zu einer vertieften Zusammenarbeit mit dem Sch\u00f6pfer f\u00fchren. Anstatt es als einmaliges Engagement zu betrachten, sollten Sie dar\u00fcber nachdenken, wie Sie Interaktionen in langfristige Partnerschaften verwandeln k\u00f6nnen.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Kurz gesagt: Der Kommentarbereich ist jetzt eine Zweibahnstra\u00dfe, ein Ort f\u00fcr <em>Sie<\/em> zum Gespr\u00e4ch <em>zu<\/em> sie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2025 is the fresh start to the decade we\u2019ve all been craving. Though the economy is pinching businesses\u2019 budgets, there are plenty of inventive ways to market your products on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cater to consumers\u2019 appetite for content that adds value and helps their personal growth. Use micro-influencers with engaged audiences to reach new customers. And create authentic content to give a human touch to your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind die f\u00fcnf wichtigsten Social-Media-Trends f\u00fcr das Jahr 2025:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Unordentliche, authentische Inhalte sind besser als Hochglanz-Perfektionismus<\/li>\n\n\n\n<li>Die Menschen suchen nach einer Verbindung zu ihren Eigenheiten und Nischeninteressen<\/li>\n\n\n\n<li>Leichte, unbeschwerte, gesunde Inhalte helfen, den Online-L\u00e4rm zu unterbrechen<\/li>\n\n\n\n<li>Achtsamer Konsum ist auf dem Vormarsch<\/li>\n\n\n\n<li>Marken beteiligen sich an Online-Konversationen<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_102cee823faca8becc6f145ec0a49478\" href=\"https:\/\/memberpress.com\/de\/blog\/5-critical-marketing-strategies-every-site-owner-should-know\/\"   class=\"button button-blue center\">RELATED 5 kritische Marketing-Strategien sollte jeder Website-Besitzer kennen<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zu den Trends in den sozialen Medien im Jahr 2025? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>","protected":false},"excerpt":{"rendered":"<p>We take a look at the latest social media trends and behaviors, and what it means for your strategy going forward. This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it\u2019s more important than ever to consider how online customers interact with ecommerce brands. And nowhere [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":70912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,19,362,400],"tags":[923,363],"class_list":["post-25079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-news","category-social-media","category-trends","tag-923","tag-content-marketing-strategy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. 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