{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/","title":{"rendered":"Wie man die Benutzerfreundlichkeit verbessert, um mehr Konversionen zu erzielen"},"content":{"rendered":"<p>Die Konversionsrate ist eine wichtige Kennzahl f\u00fcr jede Website, die Sie wahrscheinlich genau im Auge behalten. Wenn Sie Probleme damit haben, Ihre Zahlen in die gew\u00fcnschte Richtung zu bringen, k\u00f6nnten Schritte zur Verbesserung der Benutzerfreundlichkeit (UX) Ihrer Website hilfreich sein.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69daa17dc79e3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69daa17dc79e3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >Eine Einf\u00fchrung in die User Experience (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >Wie Sie die Benutzerfreundlichkeit verbessern, um mehr Konversionen zu erzielen (5 wichtige Tipps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Schaffen Sie einen nahtlosen Checkout-Prozess<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Machen Sie Ihre Website einfach zu lesen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. F\u00fcgen Sie Videos zu Ihren Landing Pages hinzu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Testen Sie die Leistung Ihrer Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Verbessern Sie Ihre Calls To Action (CTAs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/improve-user-experience\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Obwohl die Benutzerfreundlichkeit viele Aspekte der Einrichtung Ihrer Website umfasst, gibt es einige Schl\u00fcsselbereiche, auf die Sie sich konzentrieren k\u00f6nnen, um Ihre Konversionsrate zu steigern. Mit ein paar \u00c4nderungen an Ihrer Website sollten Sie in der Lage sein, die Reibungsverluste zu verringern und ein angenehmeres Erlebnis f\u00fcr Ihre Besucher zu schaffen.<\/p>\n\n\n\n<p>In diesem Artikel geben wir Ihnen eine kurze Einf\u00fchrung in die UX und warum sie so wichtig ist. Anschlie\u00dfend geben wir Ihnen f\u00fcnf Tipps, wie Sie die Benutzerfreundlichkeit verbessern k\u00f6nnen, damit Sie mehr Konversionen erzielen. Los geht's!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>Eine Einf\u00fchrung in die User Experience (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kurz gesagt, die Benutzererfahrung ist das Gef\u00fchl, das eine Person bei der Interaktion mit Ihrer Website hat. Diese Gef\u00fchle k\u00f6nnen von Frustration dar\u00fcber, eine Aufgabe nicht erledigen zu k\u00f6nnen, bis hin zu Freude dar\u00fcber reichen, schnell genau das zu finden, wonach man sucht.<\/p>\n\n\n\n<p>Die Art und Weise, wie Ihre Website gestaltet ist und wie sie funktioniert, ist ein entscheidender Faktor f\u00fcr die Art der Erfahrung, die Ihre Nutzer machen werden. Wenn Sie sicherstellen k\u00f6nnen, dass potenzielle Kunden bei der Navigation durch Ihre Website nicht auf Hindernisse sto\u00dfen, werden Sie Ihre Konversionsrate erh\u00f6hen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>Wie Sie die Benutzerfreundlichkeit verbessern, um mehr Konversionen zu erzielen (5 wichtige Tipps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nun, da Sie eine grundlegende Vorstellung davon haben, was UX ist und wie es die Konversionen beeinflusst, lassen Sie uns einige M\u00f6glichkeiten zur Verbesserung der User Experience Ihrer Website untersuchen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Schaffen Sie einen nahtlosen Checkout-Prozess<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Selbst wenn der Rest Ihrer Website kundenfreundlich ist, kann es sein, dass\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Konversionen w\u00e4hrend der Kaufabwicklung verlieren<\/a>. Es gibt einige Bereiche, auf die Sie bei diesem letzten, entscheidenden Schritt in Ihrem Verkaufstrichter achten sollten, um die Nutzererfahrung zu verbessern.<\/p>\n\n\n\n<p>Erstens sollten Sie eine Vielzahl von Zahlungsoptionen anbieten. Neben der Akzeptanz von Kreditkarten sollten Sie auch digitale Zahlungsl\u00f6sungen anbieten, z. B.\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0oder\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Viele Menschen haben bereits Konten bei diesen Unternehmen, was das Auschecken f\u00fcr sie noch schneller und einfacher macht.<\/p>\n\n\n\n<p>Bieten Sie, wenn m\u00f6glich, kostenlosen Versand an. Viele Kunden lassen sich von unerwarteten Kosten abschrecken, die w\u00e4hrend des Bestellvorgangs auftauchen, und Versandkosten sind ein h\u00e4ufiger \u00dcbelt\u00e4ter. <\/p>\n\n\n\n<p>M\u00f6glicherweise k\u00f6nnen Sie die Versandkosten in den Preis Ihrer Produkte einrechnen. Andernfalls sollten Sie in Erw\u00e4gung ziehen, Kunden, die mehr als einen bestimmten Betrag ausgeben oder zu Ihren Kunden geh\u00f6ren, kostenlosen Versand anzubieten. <a href=\"https:\/\/memberpress.com\/de\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Wege, um treue Kunden auf Ihrer Mitgliedschaftsseite zu belohnen\">Treueprogramm<\/a>.<\/p>\n\n\n\n<p>Als N\u00e4chstes sollten Sie darauf achten, wie viele Informationen Sie von den Nutzern einfordern. Versuchen Sie, die Formulare f\u00fcr die Kaufabwicklung so kurz wie m\u00f6glich zu halten, und fragen Sie nur nach den f\u00fcr den Prozess notwendigen Daten. Sie k\u00f6nnen jederzeit mit einer E-Mail nachfassen, in der Sie um weitere Daten bitten, sobald Sie den Verkauf abgeschlossen haben.<\/p>\n\n\n\n<p>Wenn die Kunden an der Kasse Konten anlegen, sollten Sie alle Angaben zu Benutzernamen oder Passw\u00f6rtern deutlich machen. Mit einer <a href=\"https:\/\/memberpress.com\/go\/lastpass\/\" title=\"Last Pass Partnerlink\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Passwort<\/a> Die Ablehnung einer Bewerbung wegen Nichterf\u00fcllung einer unbekannten Anforderung ist eine \u00e4u\u00dferst frustrierende Erfahrung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Machen Sie Ihre Website einfach zu lesen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Besucher Schwierigkeiten haben, Ihre Website zu lesen, wird es nicht leicht sein, sie zu konvertieren. Gl\u00fccklicherweise ist die sorgf\u00e4ltige Auswahl von Schriftarten eine einfache M\u00f6glichkeit, die Benutzerfreundlichkeit zu verbessern. Achten Sie bei der Auswahl der Schriftarten darauf, dass sie sowohl gut lesbar als auch stilvoll sind. Au\u00dferdem sollten Sie darauf achten, dass Ihr Text auf allen Bildschirmgr\u00f6\u00dfen gut lesbar ist.<\/p>\n\n\n\n<p>Wenn Sie f\u00fcr Ihre Website schreiben, halten Sie die Abs\u00e4tze kurz und \u00fcberschaubar, indem Sie \u00dcberschriften und Listen verwenden. Die meisten Menschen\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Online-Inhalte \u00fcberfliegen<\/a> anstatt sie gr\u00fcndlich zu lesen.<\/p>\n\n\n\n<p>Vergessen Sie nicht Ihre Preisinformationen. Die Darstellung Ihrer Preise in einer Tabelle kann es potenziellen Kunden erleichtern, Ihre verf\u00fcgbaren Stufen oder Pakete zu verstehen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"Eine gut formatierte Preistabelle.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Es ist besonders wichtig, dass Ihre Preise leicht zu finden und zu verstehen sind, wenn Sie Ihren Nutzern viele Wahlm\u00f6glichkeiten bieten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. F\u00fcgen Sie Videos zu Ihren Landing Pages hinzu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Landing Pages sind ein unverzichtbares Verkaufsinstrument, aber sie k\u00f6nnen schnell unhandlich werden. Dies gilt insbesondere, wenn Sie Folgendes anbieten <a href=\"https:\/\/memberpress.com\/de\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Warum Sie mehrere Preisstufen f\u00fcr Ihre Mitgliederseite anbieten sollten\">verschiedene <\/a><a href=\"https:\/\/memberpress.com\/de\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Welche Arten von Inhalten k\u00f6nnen Sie f\u00fcr eine Mitgliederseite erstellen?\">Typen<\/a><a href=\"https:\/\/memberpress.com\/de\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Warum Sie mehrere Preisstufen f\u00fcr Ihre Mitgliederseite anbieten sollten\"> der Mitgliedschaften<\/a>Produkte oder Dienstleistungen.<\/p>\n\n\n\n<p>Bei gro\u00dfen Textmengen klicken manche Nutzer lieber weg, als sich die Zeit zu nehmen, sie zu lesen. Um dies zu vermeiden, k\u00f6nnen Sie ein Video einf\u00fcgen, das kurz und b\u00fcndig erkl\u00e4rt, was Sie zu bieten haben.<\/p>\n\n\n\n<p>Ihr Video muss zwar nicht alle Informationen enthalten, die in Ihrem Landing Page-Text enthalten sind, aber Sie sollten die wichtigsten Punkte abdecken. Stellen Sie Ihre Angebote vor und nennen Sie die Preise. Sie k\u00f6nnen auch einige Erfahrungsberichte von zufriedenen Kunden einf\u00fcgen, um die Konvertierung der Zuschauer zu f\u00f6rdern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Sites_Performance\"><\/span>4. Testen Sie die Leistung Ihrer Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die meisten Menschen empfinden langsame Websites als unglaublich frustrierend. Sogar eine\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Verz\u00f6gerung von 100 Millisekunden<\/a>\u00a0k\u00f6nnen die Konversionsraten senken. Wenn die Besucher nicht lange genug auf Ihrer Website verweilen, um sie zu laden, k\u00f6nnen sie nicht zu zahlenden Kunden werden.<\/p>\n\n\n\n<p>Sie k\u00f6nnen verwenden\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Googles Einblicke in die Seitengeschwindigkeit<\/a>\u00a0um die Leistung Ihrer Website zu testen. Au\u00dferdem erhalten Sie ein praktikables Feedback, wie Sie sie verbessern k\u00f6nnen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Unter der Haube Ihrer Website herumzubasteln kann etwas einsch\u00fcchternd sein. Wenn Sie es vorziehen, k\u00f6nnen Sie leistungsbezogene Aufgaben an ein Unternehmen auslagern, das\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">Wartungsdienst<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Verbessern Sie Ihre Calls To Action (CTAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.\u00a0However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/de\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">einen \u00fcberzeugenden CTA schreiben<\/a>\u00a0ist nur die halbe Miete. Sie m\u00fcssen auch sorgf\u00e4ltig \u00fcberlegen, wo Sie sie platzieren, um die Benutzerfreundlichkeit zu verbessern.<\/p>\n\n\n\n<p>Es ist am besten, eine CTA irgendwo oberhalb der Falz zu platzieren, so dass ein Besucher sie sieht, bevor er scrollen muss. Dies gilt insbesondere f\u00fcr Landing Pages:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"Eine CTA-Schaltfl\u00e4che, die oberhalb der Falz platziert ist.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Sie sollten auch vermeiden, mehrere CTAs nebeneinander zu platzieren, da dies zu Verwirrung bei Ihren Besuchern f\u00fchren kann. Schlie\u00dflich sollten Sie f\u00fcr Ihre Schaltfl\u00e4chen Farben w\u00e4hlen, die ins Auge fallen und Ihren Text leicht lesbar machen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie wissen, wie Sie die Benutzerfreundlichkeit Ihrer Website verbessern k\u00f6nnen, k\u00f6nnen Sie einen gro\u00dfen Beitrag zu mehr Konversionen leisten. Die Verbesserung der Benutzerfreundlichkeit auf Ihrer Website ist eine gro\u00dfe Aufgabe, aber wenn Sie einen Schritt nach dem anderen machen, k\u00f6nnen Sie eine freundlichere Umgebung f\u00fcr Ihre Besucher schaffen.<\/p>\n\n\n\n<p>Wenn Sie sich mit UX befassen, sollten Sie die folgenden Elemente im Auge behalten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Schaffen Sie ein nahtloses Kassenerlebnis.<\/li><li>Machen Sie Ihre Website leicht lesbar.<\/li><li>F\u00fcgen Sie Videos zu Ihren Landing Pages hinzu.<\/li><li>Testen Sie die Leistung Ihrer Website.<\/li><li>Verbessern Sie Ihre CTAs.<\/li><\/ol>\n\n\n\n<p>Haben Sie Fragen dazu, wie Sie die Benutzerfreundlichkeit verbessern k\u00f6nnen? Fragen Sie einfach in den Kommentaren unten!<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you\u2019ve been struggling with getting your numbers where you want them, taking steps to improve your website\u2019s user experience (UX) could be helpful. 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If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful.<\/p>","content":[{"type":"text","data":"Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>","content":[{"type":"text","data":"While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to User Experience (UX)<\/h2>","content":"Eine Einf\u00fchrung in die User Experience (UX)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for.<\/p>","content":[{"type":"text","data":"In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate.<\/p>","content":[{"type":"text","data":"The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Improve User Experience to Get More Conversions (5 Key Tips)<\/h2>","content":"Wie Sie die Benutzerfreundlichkeit verbessern, um mehr Konversionen zu erzielen (5 wichtige Tipps)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience.<\/p>","content":[{"type":"text","data":"Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Create a Seamless Checkout Process<\/h3>","content":"1. Schaffen Sie einen nahtlosen Checkout-Prozess","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience.<\/p>","content":[{"type":"text","data":"Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them.<\/p>","content":[{"type":"text","data":"First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. <\/p>","content":[{"type":"text","data":"If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>.<\/p>","content":[{"type":"text","data":"You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale.<\/p>","content":[{"type":"text","data":"Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience.<\/p>","content":[{"type":"text","data":"Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Make Your Site Easy to Read<\/h3>","content":"2. Machen Sie Ihre Website einfach zu lesen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size.<\/p>","content":[{"type":"text","data":"If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply.<\/p>","content":[{"type":"text","data":"When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>","content":[{"type":"text","data":"Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"A well-formatted pricing table.\" class=\"wp-image-25168\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png","alt":"A well-formatted pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":822,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Making your prices easy to find and understand is especially important if you provide your users with many choices.<\/p>","content":[{"type":"text","data":"Making your prices easy to find and understand is especially important if you provide your users with many choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Add Video to Your Landing Pages<\/h3>","content":"3. F\u00fcgen Sie Videos zu Ihren Landing Pages hinzu","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services.<\/p>","content":[{"type":"text","data":"Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer.<\/p>","content":[{"type":"text","data":"When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>","content":[{"type":"text","data":"While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Test Your Site's Performance<\/h3>","content":"4. Testen Sie die Leistung Ihrer Website","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers.<\/p>","content":[{"type":"text","data":"Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:<\/p>","content":[{"type":"text","data":"You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png","alt":"Google Page Speed Insights.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":179,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>.<\/p>","content":[{"type":"text","data":"Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Improve Your Calls To Action (CTAs)<\/h3>","content":"5. Verbessern Sie Ihre Calls To Action (CTAs)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience.<\/p>","content":[{"type":"text","data":"Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>","content":[{"type":"text","data":"It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"A CTA button placed above the fold.\" class=\"wp-image-25170\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png","alt":"A CTA button placed above the fold.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":552,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read.<\/p>","content":[{"type":"text","data":"You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors.<\/p>","content":[{"type":"text","data":"Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When addressing UX, keep the following elements in mind:<\/p>","content":[{"type":"text","data":"When addressing UX, keep the following elements in mind:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Create a seamless checkout experience.<\/li><li>Make your site easy to read.<\/li><li>Add video to your landing pages.<\/li><li>Test your site's performance.<\/li><li>Improve your CTAs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Schaffen Sie ein nahtloses Kassenerlebnis.<\/li><li>Machen Sie Ihre Website leicht lesbar.<\/li><li>F\u00fcgen Sie Videos zu Ihren Landing Pages hinzu.<\/li><li>Testen Sie die Leistung Ihrer Website.<\/li><li>Verbessern Sie Ihre CTAs.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have questions about how to improve user experience? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have questions about how to improve user experience? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/25167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=25167"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/25167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/25281"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=25167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=25167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=25167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}