{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021: Das Jahr des Mitgliedschaftsgesch\u00e4ftsmodells"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Das schrecklichste aller Halloween-Kost\u00fcme im letzten Jahr? Einem sehr popul\u00e4ren Tweet zufolge, den ich im Oktober gesehen habe, war es ein einfaches wei\u00dfes T-Shirt, auf dem die Zahlen \"2020\" handgeschrieben waren. Keine Notwendigkeit f\u00fcr Serif Gothic Heavy. Die Zahlen selbst sorgten f\u00fcr den n\u00f6tigen Schrecken.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad5672a2cfcc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad5672a2cfcc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >\u00dcber den E-Commerce-Boom, der das Jahr 2020 zu einem historischen Ereignis gemacht hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >Die massive Ausweitung des Gesch\u00e4ftsmodells der Mitgliedschaft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >Die Notwendigkeit der Gemeinschaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >Die Notwendigkeit des h\u00e4uslichen Lernens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Ausweitung des E-Learning-Marktplatzes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Als w\u00e4ren die Tweets nicht schon treffend genug, gibt es auch noch die Schatztruhe mit Memes aus dem Jahr 2020, die immer gr\u00f6\u00dfer wird.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wie dieses hier:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme, das einen Katzenbecher zeigt, der beim Trinken in die Augen sticht.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ich denke, wir alle haben die Folgen dieses schlechten Entwurfs zu sp\u00fcren bekommen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Tweets, die Memes, das weltweite Wehklagen \u00fcber 2020 -<em> Sie haben alle so recht gehabt.<\/em> Ich k\u00f6nnte hier alle Gr\u00fcnde f\u00fcr ihre Richtigkeit aufz\u00e4hlen, aber ich denke, ich muss Sie nicht daran erinnern. Sie wissen bereits, warum 2020 be\u00e4ngstigend und beschissen war. Wir alle wissen es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was Sie tun k\u00f6nnten <em>nicht<\/em> wissen, dass 2020 auch die <em>erstaunlich<\/em>. Sie werden wahrscheinlich kein Meme dar\u00fcber finden, aber es ist wahr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>\u00dcber den E-Commerce-Boom, der das Jahr 2020 zu einem historischen Ereignis gemacht hat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wie der Ph\u00f6nix aus der Asche ist inmitten der Zerst\u00f6rung des Jahres 2020 ein E-Commerce-Boom entstanden, wie wir ihn noch nie erlebt haben. Und nach Ansicht vieler Experten hat dieser Boom die Entwicklung des Handels im Allgemeinen nachhaltig ver\u00e4ndert.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So stark war sie. Und die Statistiken beweisen es.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel in einem Artikel Ende letzten Jahres, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC berichtete<\/a> dass der weltweite Online-Umsatz im zweiten Quartal 2020 im Vergleich zum Vorjahr um 71% gestiegen ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In einem <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">Ver\u00f6ffentlichung des U.S. Census Bureau<\/a> erfuhren wir, dass \"die E-Commerce-Sch\u00e4tzung f\u00fcr das dritte Quartal 2020 im Vergleich zum dritten Quartal 2019 um 37,1 Prozent (\u00b12,1%) gestiegen ist, w\u00e4hrend der Gesamtumsatz im Einzelhandel im gleichen Zeitraum um 6,9 Prozent (\u00b10,4%) gestiegen ist. Der E-Commerce-Umsatz im dritten Quartal 2020 machte 13,5 Prozent des Gesamtumsatzes aus.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Grafik zum Wachstum des elektronischen Handels 2011-2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Interessant ist, dass nach Angaben der <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">Weltwirtschaftsforum<\/a>, Gesamtumsatz des S&amp;P 500 <em>Vertragspartner<\/em> mit einer annualisierten Rate von -10% im zweiten Quartal 2020. Aber Online-Abonnement-basierte Unternehmen <em>erweitert <\/em>mit einer Rate von 12%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und hier kommen wir zum Erstaunlichsten, was das Jahr 2020 zu bieten hat (vor allem aus unserer Sicht hier bei MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>Die massive Ausweitung des Gesch\u00e4ftsmodells der Mitgliedschaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So be\u00e4ngstigend es auch war, das Jahr 2020 war ein fruchtbarer Boden f\u00fcr den Erfolg des Gesch\u00e4ftsmodells der Mitgliedschaft. Daf\u00fcr gibt es viele Gr\u00fcnde, aber drei Dinge hatten den gr\u00f6\u00dften Einfluss: das Bed\u00fcrfnis nach Gemeinschaft, die Notwendigkeit des Lernens von zu Hause aus und ein bereits expandierender E-Learning-Marktplatz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>Die Notwendigkeit der Gemeinschaft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Erstens suchen die Menschen in Zeiten der Trag\u00f6die und Verzweiflung nach einem Gef\u00fchl der Gemeinschaft, und genau das kann eine Website f\u00fcr Mitglieder bieten. Das ist es, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">wenn es richtig gemacht wird<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laut Callie Willows, Mitbegr\u00fcnderin der Beratungs- und Bildungsseite, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Die Mitgliedschaftsgeeks<\/a>Mit Hilfe von Mitgliedschaftsseiten, die Dinge wie ein Forum oder ein soziales Netzwerk vor Ort, eine Slack-Gruppe oder Live-Hangouts einbeziehen, kann dieses Gef\u00fchl der Gemeinschaft erreicht werden und man kann davon sehr profitieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Und wir wissen, dass es wahr ist. Wir haben im vergangenen Jahr gesehen, wie Menschen mit gro\u00dfem Erfolg Communities um ihre Mitgliederseiten herum aufgebaut haben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>Die Notwendigkeit des h\u00e4uslichen Lernens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zweitens ist jeder zu Hause, so dass das Online-Lernen zu einer Notwendigkeit geworden ist - und zwar nicht nur f\u00fcr die Schulkinder. Ende 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research berichtet<\/a> dass von den Nutzern des Lernmanagementsystems (LMS) 28% als \u201cjung\u201d gelten, w\u00e4hrend 37% Erwachsene sind.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Menschen sitzen zu Hause fest, weil sie beurlaubt wurden, und suchen nach M\u00f6glichkeiten, ihr Wissen zu erweitern. Einige hoffen, inmitten der Schlie\u00dfung von Fitnessstudios fit zu bleiben. Und manche sind einfach nur gelangweilt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was diese Leute gemeinsam haben, ist, dass sie alle auf Online-Arenen vorbereitet sind, in denen sie alles von Pilates \u00fcber bew\u00e4hrte Gesch\u00e4ftspraktiken bis hin zum Korbflechten lernen k\u00f6nnen, ohne das Haus zu verlassen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Ausweitung des E-Learning-Marktplatzes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">All dies hat zu einer raschen Expansion des bereits wachsenden Online-Lernmarktes gef\u00fchrt - ein Bereich, der f\u00fcr das Gesch\u00e4ftsmodell der Mitgliedschaft wie geschaffen ist.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In seinem <em>Unternehmer<\/em> Artikel, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">Wie Covid-19 die Online-Bildungsbranche revolutioniert<\/a>Nikhil Barshikar sagt: \"Wir haben zwar festgestellt, dass der Online-Bildungssektor schon vor der COVID-19-Pandemie schnell gewachsen ist, aber man kann mit Sicherheit sagen, dass die Ansteckung dieses Wachstum in einem unvorstellbaren Ausma\u00df beschleunigt hat.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress-Tools wie MemberPress haben es Menschen mit bestimmten F\u00e4higkeiten sehr leicht gemacht, Mitgliedschafts-Websites zu erstellen, auf denen sie diese F\u00e4higkeiten an die breite Masse weitergeben k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seit der Ver\u00f6ffentlichung unserer <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\">Kurse add-on<\/a> im Herbst ist es noch einfacher geworden. Unsere bestehenden und neuen Kunden steigen weiterhin in einem unglaublich schnellen Tempo ein. Und wir sehen keine Verlangsamung dieses Tempos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bestehende Kunden wie <a href=\"https:\/\/pilatesology.com\/\">Pilatesologie<\/a>einer Online-Website f\u00fcr Pilates-Unterricht, und <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Kunstschule<\/a>haben trotz des wirtschaftlichen Abschwungs, der durch die Schrecken des Jahres 2020 ausgel\u00f6st wurde, einen dramatischen Anstieg der Einschreibungen zu verzeichnen.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ja, 2020 hat den dreik\u00f6pfigen Boogeyman ins Spiel gebracht, kein Zweifel. Und wir wollen die Realit\u00e4t der Trag\u00f6die, die viele Menschen erlebt haben, nicht leugnen. Aber weil so viele von uns aus dem totalen Verlust etwas machen mussten, hat die Welt gesehen, wie ein kollektiver Erfindungsreichtum im gro\u00dfen Stil zum Leben erweckt wurde.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Letztendlich haben sich die alten Sprichw\u00f6rter bewahrheitet. Sch\u00f6nheit kommt aus der Asche. Regenb\u00f6gen entstehen durch Regen. Und im Jahr 2020 bietet sich eine neue Chance, das eigene Unternehmen in einem boomenden Markt auszubauen. Vielleicht ist der Boogeyman doch nicht so furchterregend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Haben Sie Anregungen oder Fragen zum Gesch\u00e4ftsmodell der Mitgliedschaft und zu dessen Wachstum? Teilen Sie uns diese gerne in den Kommentaren mit!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [&hellip;]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":["post-25239","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-data-and-metrics","category-news","category-trends","tag-820","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. 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