{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021: Das Jahr des Mitgliedschaftsgesch\u00e4ftsmodells"},"content":{"rendered":"<p>Das schrecklichste aller Halloween-Kost\u00fcme im letzten Jahr? Einem sehr popul\u00e4ren Tweet zufolge, den ich im Oktober gesehen habe, war es ein einfaches wei\u00dfes T-Shirt, auf dem die Zahlen \"2020\" handgeschrieben waren. Keine Notwendigkeit f\u00fcr Serif Gothic Heavy. Die Zahlen selbst sorgten f\u00fcr den n\u00f6tigen Schrecken.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f0158ca6bb2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0158ca6bb2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >\u00dcber den E-Commerce-Boom, der das Jahr 2020 zu einem historischen Ereignis gemacht hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >Die massive Ausweitung des Gesch\u00e4ftsmodells der Mitgliedschaft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >Die Notwendigkeit der Gemeinschaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >Die Notwendigkeit des h\u00e4uslichen Lernens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Ausweitung des E-Learning-Marktplatzes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Abschlie\u00dfende \u00dcberlegungen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Als w\u00e4ren die Tweets nicht schon treffend genug, gibt es auch noch die Schatztruhe mit Memes aus dem Jahr 2020, die immer gr\u00f6\u00dfer wird.\u00a0<\/p>\n\n\n\n<p>Wie dieses hier:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme, das einen Katzenbecher zeigt, der beim Trinken in die Augen sticht.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p>Ich denke, wir alle haben die Folgen dieses schlechten Entwurfs zu sp\u00fcren bekommen.<\/p>\n\n\n\n<p>Die Tweets, die Memes, das weltweite Wehklagen \u00fcber 2020 -<em> Sie haben alle so recht gehabt.<\/em> Ich k\u00f6nnte hier alle Gr\u00fcnde f\u00fcr ihre Richtigkeit aufz\u00e4hlen, aber ich denke, ich muss Sie nicht daran erinnern. Sie wissen bereits, warum 2020 be\u00e4ngstigend und beschissen war. Wir alle wissen es.\u00a0<\/p>\n\n\n\n<p>Was Sie tun k\u00f6nnten <em>nicht<\/em> wissen, dass 2020 auch die <em>erstaunlich<\/em>. Sie werden wahrscheinlich kein Meme dar\u00fcber finden, aber es ist wahr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>\u00dcber den E-Commerce-Boom, der das Jahr 2020 zu einem historischen Ereignis gemacht hat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wie der Ph\u00f6nix aus der Asche ist inmitten der Zerst\u00f6rung des Jahres 2020 ein E-Commerce-Boom entstanden, wie wir ihn noch nie erlebt haben. Und nach Ansicht vieler Experten hat dieser Boom die Entwicklung des Handels im Allgemeinen nachhaltig ver\u00e4ndert.\u00a0<\/p>\n\n\n\n<p>So stark war sie. Und die Statistiken beweisen es.\u00a0<\/p>\n\n\n\n<p>Zum Beispiel in einem Artikel Ende letzten Jahres, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC berichtete<\/a> dass der weltweite Online-Umsatz im zweiten Quartal 2020 im Vergleich zum Vorjahr um 71% gestiegen ist.<\/p>\n\n\n\n<p>In einem <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">Ver\u00f6ffentlichung des U.S. Census Bureau<\/a> erfuhren wir, dass \"die E-Commerce-Sch\u00e4tzung f\u00fcr das dritte Quartal 2020 im Vergleich zum dritten Quartal 2019 um 37,1 Prozent (\u00b12,1%) gestiegen ist, w\u00e4hrend der Gesamtumsatz im Einzelhandel im gleichen Zeitraum um 6,9 Prozent (\u00b10,4%) gestiegen ist. Der E-Commerce-Umsatz im dritten Quartal 2020 machte 13,5 Prozent des Gesamtumsatzes aus.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Grafik zum Wachstum des elektronischen Handels 2011-2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p>Interessant ist, dass nach Angaben der <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">Weltwirtschaftsforum<\/a>Gesamtumsatz S&amp;P 500 <em>Vertragspartner<\/em> mit einer annualisierten Rate von -10% im zweiten Quartal 2020. Aber Online-Abonnement-basierte Unternehmen <em>erweitert <\/em>mit einer Rate von 12%.<\/p>\n\n\n\n<p>Und hier kommen wir zum Erstaunlichsten, was das Jahr 2020 zu bieten hat (vor allem aus unserer Sicht hier bei MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>Die massive Ausweitung des Gesch\u00e4ftsmodells der Mitgliedschaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So be\u00e4ngstigend es auch war, das Jahr 2020 war ein fruchtbarer Boden f\u00fcr den Erfolg des Gesch\u00e4ftsmodells der Mitgliedschaft. Daf\u00fcr gibt es viele Gr\u00fcnde, aber drei Dinge hatten den gr\u00f6\u00dften Einfluss: das Bed\u00fcrfnis nach Gemeinschaft, die Notwendigkeit des Lernens von zu Hause aus und ein bereits expandierender E-Learning-Marktplatz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>Die Notwendigkeit der Gemeinschaft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Erstens suchen die Menschen in Zeiten der Trag\u00f6die und Verzweiflung nach einem Gef\u00fchl der Gemeinschaft, und genau das kann eine Website f\u00fcr Mitglieder bieten. Das ist es, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">wenn es richtig gemacht wird<\/a>.\u00a0<\/p>\n\n\n\n<p>Laut Callie Willows, Mitbegr\u00fcnderin der Beratungs- und Bildungsseite, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Die Mitgliedschaftsgeeks<\/a>Mit Hilfe von Mitgliedschaftsseiten, die Dinge wie ein Forum oder ein soziales Netzwerk vor Ort, eine Slack-Gruppe oder Live-Hangouts einbeziehen, kann dieses Gef\u00fchl der Gemeinschaft erreicht werden und man kann davon sehr profitieren.<\/p>\n\n\n\n<p>Und wir wissen, dass es wahr ist. Wir haben im vergangenen Jahr gesehen, wie Menschen mit gro\u00dfem Erfolg Communities um ihre Mitgliederseiten herum aufgebaut haben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>Die Notwendigkeit des h\u00e4uslichen Lernens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zweitens ist jeder zu Hause, so dass das Online-Lernen zu einer Notwendigkeit geworden ist - und zwar nicht nur f\u00fcr die Schulkinder. Ende 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research berichtet<\/a> dass von <a href=\"https:\/\/memberpress.com\/de\/courses\/\" title=\"Wie man mit WordPress Kurse verkauft\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Lernmanagementsystem<\/a> (LMS)-Benutzer, 28% gelten als \"jung\", w\u00e4hrend 37% Erwachsene sind.\u00a0<\/p>\n\n\n\n<p>Die Menschen sitzen zu Hause fest, weil sie beurlaubt wurden, und suchen nach M\u00f6glichkeiten, ihr Wissen zu erweitern. Einige hoffen, inmitten der Schlie\u00dfung von Fitnessstudios fit zu bleiben. Und manche sind einfach nur gelangweilt.<\/p>\n\n\n\n<p>Was diese Leute gemeinsam haben, ist, dass sie alle auf Online-Arenen vorbereitet sind, in denen sie alles von Pilates \u00fcber bew\u00e4hrte Gesch\u00e4ftspraktiken bis hin zum Korbflechten lernen k\u00f6nnen, ohne das Haus zu verlassen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Ausweitung des E-Learning-Marktplatzes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All dies hat zu einer raschen Expansion des bereits wachsenden Online-Lernmarktes gef\u00fchrt - ein Bereich, der f\u00fcr das Gesch\u00e4ftsmodell der Mitgliedschaft wie geschaffen ist.\u00a0<\/p>\n\n\n\n<p>In seinem <em>Unternehmer<\/em> Artikel, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">Wie Covid-19 die Online-Bildungsbranche revolutioniert<\/a>Nikhil Barshikar sagt: \"Wir haben zwar festgestellt, dass der Online-Bildungssektor schon vor der COVID-19-Pandemie schnell gewachsen ist, aber man kann mit Sicherheit sagen, dass die Ansteckung dieses Wachstum in einem unvorstellbaren Ausma\u00df beschleunigt hat.\"<\/p>\n\n\n\n<p>WordPress-Tools wie MemberPress haben es Menschen mit bestimmten F\u00e4higkeiten sehr leicht gemacht, Mitgliedschafts-Websites zu erstellen, auf denen sie diese F\u00e4higkeiten an die breite Masse weitergeben k\u00f6nnen.<\/p>\n\n\n\n<p>Seit der Ver\u00f6ffentlichung unserer <a href=\"https:\/\/memberpress.com\/de\/introducing-memberpress-courses\/\">Kurse add-on<\/a> im Herbst ist es noch einfacher geworden. Unsere bestehenden und neuen Kunden steigen weiterhin in einem unglaublich schnellen Tempo ein. Und wir sehen keine Verlangsamung dieses Tempos.<\/p>\n\n\n\n<p>Bestehende Kunden wie <a href=\"https:\/\/pilatesology.com\/\">Pilatesologie<\/a>einer Online-Website f\u00fcr Pilates-Unterricht, und <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Kunstschule<\/a>haben trotz des wirtschaftlichen Abschwungs, der durch die Schrecken des Jahres 2020 ausgel\u00f6st wurde, einen dramatischen Anstieg der Einschreibungen zu verzeichnen.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Abschlie\u00dfende \u00dcberlegungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ja, 2020 hat den dreik\u00f6pfigen Boogeyman ins Spiel gebracht, kein Zweifel. Und wir wollen die Realit\u00e4t der Trag\u00f6die, die viele Menschen erlebt haben, nicht leugnen. Aber weil so viele von uns aus dem totalen Verlust etwas machen mussten, hat die Welt gesehen, wie ein kollektiver Erfindungsreichtum im gro\u00dfen Stil zum Leben erweckt wurde.\u00a0<\/p>\n\n\n\n<p>Letztendlich haben sich die alten Sprichw\u00f6rter bewahrheitet. Sch\u00f6nheit kommt aus der Asche. Regenb\u00f6gen entstehen durch Regen. Und im Jahr 2020 bietet sich eine neue Chance, das eigene Unternehmen in einem boomenden Markt auszubauen. Vielleicht ist der Boogeyman doch nicht so furchterregend.<\/p>\n\n\n\n<p><em>Haben Sie irgendwelche Gedanken oder Fragen zum Gesch\u00e4ftsmodell der Mitgliedschaft und dessen Entwicklung? Lassen Sie es uns in den Kommentaren wissen!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":{"0":"post-25239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-data-and-metrics","9":"category-news","10":"category-trends","11":"tag-820","12":"tag-membership-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Syble Harrison\"\/>\n\t<meta name=\"keywords\" content=\"2021,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2021: The Year of the Membership Business Model\" \/>\n\t\t<meta property=\"og:description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-01-11T14:56:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-09T17:21:55+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"2021: The Year of the Membership Business Model\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#blogposting\",\"name\":\"2021: The Year of the Membership Business Model\",\"headline\":\"2021: The Year of the Membership Business Model\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/syble\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/membership-business-model.jpg\",\"width\":1296,\"height\":810,\"caption\":\"2021 membership business model\"},\"datePublished\":\"2021-01-11T07:56:00-05:00\",\"dateModified\":\"2023-03-09T12:21:55-05:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\"},\"articleSection\":\"Business, Data &amp; Metrics, News, Trends, 2021, membership business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#listItem\",\"name\":\"2021: The Year of the Membership Business Model\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#listItem\",\"position\":3,\"name\":\"2021: The Year of the Membership Business Model\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/syble\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/syble\\\/\",\"name\":\"Syble Harrison\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/81f24b1d71a141733b83ecd6812cc2a2.jpg?ver=1776957305\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/\",\"name\":\"2021: The Year of the Membership Business Model\",\"description\":\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/syble\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/syble\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/membership-business-model.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#mainImage\",\"width\":1296,\"height\":810,\"caption\":\"2021 membership business model\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#mainImage\"},\"datePublished\":\"2021-01-11T07:56:00-05:00\",\"dateModified\":\"2023-03-09T12:21:55-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>2021: The Year of the Membership Business Model<\/title>\n\n","aioseo_head_json":{"title":"2021: Das Jahr des Mitgliedschaftsgesch\u00e4ftsmodells","description":"So schwierig es f\u00fcr den Handel im Allgemeinen auch war, das Jahr 2020 war ein fruchtbarer Boden f\u00fcr den Erfolg des Gesch\u00e4ftsmodells der Mitgliedschaft. Erfahren Sie hier, warum.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/","robots":"max-image-preview:large","keywords":"2021,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#blogposting","name":"2021: The Year of the Membership Business Model","headline":"2021: The Year of the Membership Business Model","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/syble\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","width":1296,"height":810,"caption":"2021 membership business model"},"datePublished":"2021-01-11T07:56:00-05:00","dateModified":"2023-03-09T12:21:55-05:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#webpage"},"articleSection":"Business, Data &amp; Metrics, News, Trends, 2021, membership business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/news\/#listItem","name":"News"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/news\/#listItem","position":2,"name":"News","item":"https:\/\/memberpress.com\/de\/blog\/category\/news\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#listItem","name":"2021: The Year of the Membership Business Model"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#listItem","position":3,"name":"2021: The Year of the Membership Business Model","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/news\/#listItem","name":"News"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/syble\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/syble\/","name":"Syble Harrison","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/81f24b1d71a141733b83ecd6812cc2a2.jpg?ver=1776957305"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/","name":"2021: The Year of the Membership Business Model","description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/syble\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/syble\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#mainImage","width":1296,"height":810,"caption":"2021 membership business model"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/#mainImage"},"datePublished":"2021-01-11T07:56:00-05:00","dateModified":"2023-03-09T12:21:55-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"2021: The Year of the Membership Business Model","og:description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","og:url":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","og:image:width":1296,"og:image:height":810,"article:published_time":"2021-01-11T14:56:00+00:00","article:modified_time":"2023-03-09T17:21:55+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"2021: The Year of the Membership Business Model","twitter:description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg"},"aioseo_meta_data":{"post_id":"25239","title":null,"description":"So schwierig es f\u00fcr den Handel im Allgemeinen auch war, das Jahr 2020 war ein fruchtbarer Boden f\u00fcr den Erfolg des Gesch\u00e4ftsmodells der Mitgliedschaft. Erfahren Sie hier, warum.","keywords":[],"keyphrases":{"focus":{"keyphrase":"membership business model","score":69,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:41:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-01-06 20:53:53","updated":"2026-03-03 15:04:54"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/news\/\" title=\"News\">News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t2021: The Year of the Membership Business Model\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"News","link":"https:\/\/memberpress.com\/de\/blog\/category\/news\/"},{"label":"2021: The Year of the Membership Business Model","link":"https:\/\/memberpress.com\/de\/blog\/2021-the-year-of-the-membership-business-model\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror.<\/p>","content":[{"type":"text","data":"The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;<\/p>","content":[{"type":"text","data":"As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Like this one:<\/p>","content":[{"type":"text","data":"Like this one:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme showing a cat mug that pokes your eyes when you drink.\" class=\"wp-image-52478\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","alt":"Meme showing a cat mug that pokes your eyes when you drink.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","linkDestination":"media"},"style":{"width":640,"height":338,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>I think we\u2019ve all felt the consequences of that very bad design.<\/p>","content":[{"type":"text","data":"I think we\u2019ve all felt the consequences of that very bad design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;<\/p>","content":[{"type":"text","data":"The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true.<\/p>","content":[{"type":"text","data":"What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">About the e-commerce boom that has made 2020 historically amazing<\/h2>","content":"\u00dcber den E-Commerce-Boom, der das Jahr 2020 zu einem historischen Ereignis gemacht hat","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;<\/p>","content":[{"type":"text","data":"Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;<\/p>","content":[{"type":"text","data":"It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020.<\/p>","content":[{"type":"text","data":"For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d<\/p>","content":[{"type":"text","data":"In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Chart showing ecommerce growth 2011-2020\" class=\"wp-image-52480\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","alt":"Chart showing ecommerce growth 2011-2020","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","linkDestination":"media"},"style":{"width":982,"height":469,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%.<\/p>","content":[{"type":"text","data":"Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress).<\/p>","content":[{"type":"text","data":"And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The massive expansion of the membership business model<\/h2>","content":"Die massive Ausweitung des Gesch\u00e4ftsmodells der Mitgliedschaft","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace.<\/p>","content":[{"type":"text","data":"Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for community<\/h3>","content":"Die Notwendigkeit der Gemeinschaft","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely.<\/p>","content":[{"type":"text","data":"According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success.<\/p>","content":[{"type":"text","data":"And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for home-bound learning<\/h3>","content":"Die Notwendigkeit des h\u00e4uslichen Lernens","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;<\/p>","content":[{"type":"text","data":"Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored.<\/p>","content":[{"type":"text","data":"People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house.<\/p>","content":[{"type":"text","data":"What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Expansion of the e-learning marketplace<\/h3>","content":"Ausweitung des E-Learning-Marktplatzes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;<\/p>","content":[{"type":"text","data":"All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d<\/p>","content":[{"type":"text","data":"In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses.<\/p>","content":[{"type":"text","data":"WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down.<\/p>","content":[{"type":"text","data":"Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final thoughts<\/h2>","content":"Abschlie\u00dfende \u00dcberlegungen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;<\/p>","content":[{"type":"text","data":"Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all.<\/p>","content":[{"type":"text","data":"In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/25239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/42532"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=25239"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/25239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/25240"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=25239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=25239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=25239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}