{"id":25471,"date":"2021-01-21T07:45:36","date_gmt":"2021-01-21T14:45:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=25471"},"modified":"2026-02-24T13:11:20","modified_gmt":"2026-02-24T18:11:20","slug":"introducing-memberpress-gifting","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/","title":{"rendered":"Bevorzugte Funktion: MemberPress Geschenk-Add-on (+ Video)"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"now-you-can-add-a-gift-option-to-any-or-all-of-your-memberships\"><span class=\"ez-toc-section\" id=\"Did_you_know_You_can_add_a_gift_option_to_any_or_all_of_your_memberships\"><\/span>Wussten Sie schon? Sie k\u00f6nnen eine Geschenkoption zu jeder Ihrer Mitgliedschaften hinzuf\u00fcgen!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wahrscheinlich h\u00f6ren Sie es in der Weihnachtszeit oft - Kunden, die fragen, ob sie eine Geschenkmitgliedschaft f\u00fcr Ihre Website oder Ihren Online-Kurs erwerben k\u00f6nnen. Dank des MemberPress Gifting Add-ons k\u00f6nnen Sie ihnen ein durchschlagendes <em>ja<\/em>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e1d550aba7c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1d550aba7c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#Did_you_know_You_can_add_a_gift_option_to_any_or_all_of_your_memberships\" >Wussten Sie schon? Sie k\u00f6nnen eine Geschenkoption zu jeder Ihrer Mitgliedschaften hinzuf\u00fcgen!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#How_Does_the_MemberPress_Gifting_Add-on_Benefit_Your_Membership_Business\" >Wie profitiert Ihr Mitgliedschaftsgesch\u00e4ft vom MemberPress-Geschenk-Add-on?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#Other_Features_Youll_Love\" >Andere Funktionen, die Sie lieben werden<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#Automatic_Gift_Notification_Emails\" >Automatische Geschenk-Benachrichtigungs-E-Mails\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#Gift_Membership_Expiration_Reminders\" >Erinnerungen an den Ablauf der Geschenkmitgliedschaft\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#Gift-Giver_Accounts\" >Konten der Schenkenden<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#How_to_Get_Started_with_MemberPress_Gifting\" >Wie Sie mit MemberPress Gifting beginnen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/introducing-memberpress-gifting\/#Monetize_With_MemberPress\" >Monetarisieren mit MemberPress<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Das Add-on f\u00fcr Geschenke ist f\u00fcr MemberPress Pro-Benutzer verf\u00fcgbar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-does-the-memberpress-gifting-add-on-benefit-your-membership-business\"><span class=\"ez-toc-section\" id=\"How_Does_the_MemberPress_Gifting_Add-on_Benefit_Your_Membership_Business\"><\/span>Wie profitiert Ihr Mitgliedschaftsgesch\u00e4ft vom MemberPress-Geschenk-Add-on?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting.png\"><img decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-1024x763.png\" alt=\"MemberPress Schenkungsfunktion\" class=\"wp-image-26986\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-1024x763.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Klicken Sie einfach auf die <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> um Ihre Mitgliedschaften mit einer Geschenkoption zu versehen<\/figcaption><\/figure>\n\n\n\n<p>Kurz gesagt, das Gifting Add-on hilft Ihnen <strong>mehr Mitgliedschaften verkaufen<\/strong>. Sie tut dies durch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ein v\u00f6llig neuer Marketingansatz<\/strong> w\u00e4hrend der Feiertage (und eigentlich zu jeder beliebigen Zeit). Jetzt k\u00f6nnen Sie Kampagnen zum Thema \"Mitgliedschaft verschenken\" erstellen.<\/li>\n\n\n\n<li><strong>Sie erhalten<\/strong> <strong>Zugang zu einem v\u00f6llig neuen Publikum<\/strong> - Leute, die Leute kennen, die von Ihrer Mitgliedschaft oder Ihrem Kurs profitieren k\u00f6nnten.<\/li>\n\n\n\n<li><strong>Doppelte Arbeit, wenn es um die<\/strong> <strong>Aufbau Ihrer E-Mail-Liste<\/strong>. Wenn jemand ein Geschenk kauft, erhalten Sie die E-Mail-Adressen sowohl des Schenkenden als auch des Beschenkten. Die M\u00f6glichkeiten des Remarketings sind nahezu unbegrenzt.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"18zl3x4VHTRlEAfN1HbSchydL8EDV7ikpCjwY52JRvscKwG5beXWqrSzPNMs07gLhT69gtFOfaKUuxQnGi0myXYZBAI\"><div class=\"responsive-video\"><iframe title=\"Wie man Online-Mitgliedschaften und Produkte als Geschenke verkauft (MemberPress Gifting Add-on)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmaR-nDuP9s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ANSEHEN &gt;&gt;&gt; WIE MAN ONLINE-MITGLIEDSCHAFTEN UND PRODUKTE MIT DEM MEMBERPRESS GIFTING ADD-ON VERKAUFT<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"other-features-you-ll-love\"><span class=\"ez-toc-section\" id=\"Other_Features_Youll_Love\"><\/span>Andere Funktionen, die Sie lieben werden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automatic-gift-notification-emails\">Automatische Geschenk-Benachrichtigungs-E-Mails\u00a0<\/h3>\n\n\n\n<p>Wenn ein Kunde eine Mitgliedschaft als Geschenk erwirbt, generiert MemberPress automatisch eine attraktive Benachrichtigungs-E-Mail mit einer personalisierten Nachricht des Schenkers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gift-membership-expiration-reminders\">Erinnerungen an den Ablauf der Geschenkmitgliedschaft\u00a0<\/h3>\n\n\n\n<p>Nat\u00fcrlich m\u00f6chten Sie Ihr neues Mitglied auch noch lange nach Ablauf seiner Geschenkmitgliedschaft an sich binden. Erinnerungen an den Ablauf der Geschenkmitgliedschaft helfen Ihnen dabei, indem sie den Nutzer mit einer anpassbaren Erinnerung darauf hinweisen, dass er seine Mitgliedschaft bald erneuern muss, um den Zugang zu behalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gift-giver-accounts\"><span class=\"ez-toc-section\" id=\"Gift-Giver_Accounts\"><\/span>Konten der Schenkenden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn jemand eine Geschenkmitgliedschaft erwirbt, erstellt er automatisch ein MemberPress-Konto (falls er noch keins hat). Von diesem Konto aus kann der Benutzer den Geschenklink kopieren, die Geschenk-E-Mail erneut versenden und sogar herausfinden, ob das Geschenk eingel\u00f6st wurde.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-started-with-memberpress-gifting\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_MemberPress_Gifting\"><\/span>Wie Sie mit MemberPress Gifting beginnen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Aktuelle MemberPress Pro-Kunden:<\/strong> Sie k\u00f6nnen sofort mit dem Schenken beginnen. Besuchen Sie einfach unser <a href=\"https:\/\/memberpress.com\/de\/docs\/memberpress-gifting-add-on\/\">Dokumentationsseite f\u00fcr das Add-on \"Schenken\" hier<\/a> f\u00fcr einfache Anweisungen zur Einrichtung und Verwendung.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Monetize_With_MemberPress\"><\/span>Monetarisieren mit MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Melden Sie sich noch heute an, und beginnen Sie, f\u00fcr Ihre Inhalte bezahlt zu werden!<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Basic &amp; Plus MemberPress-Kunden:<\/strong> Jetzt ist der perfekte Zeitpunkt, um <a href=\"https:\/\/memberpress.com\/sign-in\/?redirect_to=\/plans\/pricing\/\">Upgrade und Verkauf von mehr Mitgliedschaften<\/a> mit dem Add-on f\u00fcr Geschenke. <strong>Unsere Upgrade-Preise werden anteilig berechnet, je nachdem, was Sie bereits bezahlt haben und wie lange Sie Ihr Abonnement bereits haben.<\/strong>. Sie haben also nichts zu verlieren. Besuchen Sie einfach Ihre Kontoseite und gehen Sie auf die Registerkarte \"Abonnements\".<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, melden Sie sich in der Box oben rechts f\u00fcr unseren Newsletter an!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Did you know? You can add a gift option to any or all of your memberships! You probably hear it a lot over the holidays \u2013 customers asking whether they can purchase a gift membership for your site or online course. Thanks to the MemberPress Gifting Add-on, you can give them a resounding yes. The [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":25472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,446,5],"tags":[1556,824],"class_list":{"0":"post-25471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-add-ons","8":"category-announcements","9":"category-releases","10":"tag-converter","11":"tag-gifting","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With the MemberPress Gifting Add-on, you can add a gift option to any or all of your memberships! 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