{"id":25515,"date":"2021-05-03T07:16:00","date_gmt":"2021-05-03T13:16:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25515"},"modified":"2023-03-09T13:15:32","modified_gmt":"2023-03-09T18:15:32","slug":"how-to-overtake-your-competitors-with-seo-tracking","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/","title":{"rendered":"Wie Sie Ihre Konkurrenten mit SEO-Tracking \u00fcberholen (4 Schritte)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Konkurrenten mit SEO-Tracking zu \u00fcberholen, ist eine h\u00f6chst effektive Marketingstrategie, die Sie vielleicht \u00fcbersehen haben. Das klingt nach einem gewaltigen Kraftakt, der technisches Expertenwissen erfordert. Doch mit den richtigen Tools und <a href=\"https:\/\/memberpress.com\/de\/12-best-collaboration-productivity-apps-for-online-business-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teamkommunikation<\/a>kann es einfacher sein, als Sie vielleicht denken. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a68aa17660ae\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a68aa17660ae\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#What_is_competitor_SEO_tracking\" >Was ist SEO-Tracking f\u00fcr Wettbewerber?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#1_Discover_and_understand_who_your_competitors_are\" >1. Entdecken und verstehen Sie, wer Ihre Konkurrenten sind<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Your_SEO_competitors_may_not_be_who_you_think_they_are\" >Ihre SEO-Konkurrenten sind vielleicht nicht die, f\u00fcr die Sie sie halten<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#2_Using_tools_to_help_with_SEO_tracking\" >2. Verwendung von Tools zur Unterst\u00fctzung der SEO-Verfolgung<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#SEO_tool_solutions\" >SEO-Tool-L\u00f6sungen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Team_communication_tools\" >Werkzeuge f\u00fcr die Teamkommunikation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#3_Analyzing_results_and_benchmarking\" >3. Analyse der Ergebnisse und Benchmarking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#4_Making_your_competitors_keywords_and_content_work_for_you\" >4. Die Schl\u00fcsselw\u00f6rter und Inhalte Ihrer Konkurrenten f\u00fcr sich nutzen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#What_is_keyword_gap_analysis\" >Was ist eine Schl\u00fcsselwort-L\u00fcckenanalyse?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Competitor_content_analysis\" >Analyse der Inhalte der Wettbewerber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#The_importance_of_link_gap_analysis\" >Die Bedeutung der Analyse von Verbindungsl\u00fccken<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Good_communication_is_key\" >Gute Kommunikation ist der Schl\u00fcssel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Winning_at_digital_marketing_with_competitor_SEO_tracking\" >Erfolgreiches digitales Marketing mit SEO-Tracking von Wettbewerbern<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Putting_your_SEO_skills_into_practice_to_overtake_competitors\" >Setzen Sie Ihre SEO-Kenntnisse in die Praxis um und \u00fcberholen Sie Ihre Konkurrenten<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Wettbewerb ist ein unvermeidlicher Bestandteil der Gesch\u00e4ftswelt. Von Ihren Konkurrenten zu lernen, ist jedoch eine Taktik, die Sie von anderen abheben kann.<\/p>\n\n\n\n<p>Es gibt so viel zu beachten, wenn es um die Vermarktung Ihres Unternehmens geht, dass es nur nat\u00fcrlich ist, sich ein wenig \u00fcberfordert zu f\u00fchlen. Von der Sicherstellung, dass Ihr Team die richtigen <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-marketing-teams\" target=\"_blank\" rel=\"noreferrer noopener\">kollaborative Marketingl\u00f6sungen<\/a>, Von der Erstellung ma\u00dfgeblicher, hochwertiger schriftlicher Inhalte bis hin zu Ihrem Marketing kann Ihre To-do-Liste endlos erscheinen. Es ist jedoch wichtig, sich die Bedeutung der Suchmaschinenoptimierung (SEO) vor Augen zu halten. <\/p>\n\n\n\n<p>SEO ist eine der effektivsten Strategien, um Ihre Konkurrenten online zu \u00fcberholen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png\" alt=\"Kuchendiagramm zur Wettbewerberanalyse\" class=\"wp-image-52482\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1027x684.png 1027w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-700x466.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1080x719.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/smartrobbie.com.au\/seo-competitor-analysis-to-help-boost-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bildquelle<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-competitor-seo-tracking\"><span class=\"ez-toc-section\" id=\"What_is_competitor_SEO_tracking\"><\/span>Was ist SEO-Tracking f\u00fcr Wettbewerber?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Das SEO-Tracking von Mitbewerbern, auch bekannt als SEO-Mitbewerberanalyse, ist eine leistungsstarke Strategie zur Informationsbeschaffung. Damit k\u00f6nnen Sie den Erfolg Ihrer Konkurrenten analysieren, deren Schw\u00e4chen identifizieren und aus deren Fehlern lernen. Es kann Ihnen helfen, in den Suchmaschinenergebnissen (SERP) einen h\u00f6heren Rang einzunehmen und mehr Traffic auf Ihre Website zu lenken. <\/p>\n\n\n\n<p>Letztendlich kann das SEO-Tracking Ihnen helfen, mehr Konversionen zu erzielen, indem es den Prozess der <a href=\"https:\/\/www.convert.com\/blog\/growth-marketing\/optimize-ecommerce-conversion-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimierung Ihres E-Commerce-Konversionstrichters<\/a>. <\/p>\n\n\n\n<p>Suchmaschinen sind dazu da, den Nutzern das bestm\u00f6gliche Erlebnis durch relevante, hochwertige Inhalte zu bieten. Sie bewerten Websites oder Inhalte nach bestimmten Algorithmen und Qualit\u00e4tssignalen. <\/p>\n\n\n\n<p>Das SEO-Tracking Ihrer Mitbewerber hilft Ihnen zu verstehen, warum die Websites Ihrer Mitbewerber besser ranken. Die grundlegenden Prinzipien dieses Prozesses sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysieren Sie, was bei Ihren Mitbewerbern funktioniert \u2013 sie sind eine wahre Fundgrube an Informationen.<\/li>\n\n\n\n<li>Schl\u00fcsselw\u00f6rter entdecken<\/li>\n\n\n\n<li>Links zur Forschung<\/li>\n\n\n\n<li>Analysieren Sie den Inhalt<\/li>\n\n\n\n<li>Nehmen Sie die erfolgreichsten Elemente der SEO-Strategien Ihrer Mitbewerber und integrieren Sie diese in Ihre eigene Strategie.<\/li>\n\n\n\n<li>Konkurrieren und gewinnen Sie beim SERP-Ranking in Ihrer Branche<\/li>\n<\/ul>\n\n\n\n<p>Wenn Sie es satt haben, von Ihren Konkurrenten auf Schritt und Tritt abgeh\u00e4ngt zu werden, lesen Sie unsere vier wesentlichen Schritte, die Ihnen zum SEO-Erfolg verhelfen. Es kann Geduld, Energie, analytische F\u00e4higkeiten und einen guten Plan erfordern, um mit dem SEO-Tracking von Mitbewerbern erfolgreich zu sein, aber die Ergebnisse sind es wert!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-discover-and-understand-who-your-competitors-are\"><span class=\"ez-toc-section\" id=\"1_Discover_and_understand_who_your_competitors_are\"><\/span>1. Entdecken und verstehen Sie, wer Ihre Konkurrenten sind<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wer sind Ihre Konkurrenten und wo halten sie sich auf? Vielleicht haben Sie sie entdeckt, indem Sie ihre <a href=\"https:\/\/www.e-spirit.com\/us\/blog\/how_to_use_video_marketing_to_boost_ecommerce_sales.html\" target=\"_blank\" rel=\"noreferrer noopener\">Video-Marketing<\/a> Bem\u00fchungen, oder Sie waren in ihrem Gesch\u00e4ft. <\/p>\n\n\n\n<p>Allerdings muss man etwas tiefer in die Materie einsteigen. Es gibt einfache M\u00f6glichkeiten, um herauszufinden, wer genau Ihre Konkurrenten sind und auf welche Sie besonders achten sollten. Andere Unternehmer k\u00f6nnen eine wertvolle Quelle sein \u2013 und das nicht nur in einem <a href=\"https:\/\/memberpress.com\/de\/networking-tips-for-online-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vernetzung<\/a> Kapazit\u00e4t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\"><img decoding=\"async\" width=\"1000\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\" alt=\"Grafik zur SEO-Konkurrenzanalyse\" class=\"wp-image-52485\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png 1000w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-156x87.png 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/digitalwatchers.com\/search-engine-marketing\/google-adwords\/seo-competitor-analysis\/\">Bildquelle<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"your-seo-competitors-may-not-be-who-you-think-they-are\"><span class=\"ez-toc-section\" id=\"Your_SEO_competitors_may_not_be_who_you_think_they_are\"><\/span>Ihre SEO-Konkurrenten sind vielleicht nicht die, f\u00fcr die Sie sie halten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zun\u00e4chst ist es wichtig, genau zu definieren, was im Rahmen der SEO-Analyse als Konkurrenz gilt. \u201cKonkurrenten\u201d sind in diesem Zusammenhang Websites, die bei der organischen Suche nach den von Ihnen ausgew\u00e4hlten Keywords mit Ihnen konkurrieren. <\/p>\n\n\n\n<p>SEO-Konkurrenten k\u00f6nnen sich von realen Konkurrenten in Ihrer Region unterscheiden, die m\u00f6glicherweise keine gro\u00dfe Online-Pr\u00e4senz haben. Wenn Sie beispielsweise ein lokales Unternehmen mit einem station\u00e4ren Gesch\u00e4ft sind, k\u00f6nnte sich ein anderes \u00e4hnliches Gesch\u00e4ft nur eine halbe Meile entfernt befinden. <\/p>\n\n\n\n<p>Geografisch gesehen konkurrieren Sie beide um dieselben physischen Kunden, aber das andere Unternehmen verf\u00fcgt m\u00f6glicherweise nicht einmal \u00fcber eine funktionierende E-Commerce-Website. Daher w\u00fcrden Sie es nicht als SEO-Konkurrenten betrachten. <\/p>\n\n\n\n<p>Es ist wichtig, sich auf direkte Wettbewerber zu konzentrieren (diejenigen, die eine \u00e4hnliche oder Ersatzdienstleistung oder ein \u00e4hnliches Ersatzprodukt wie Sie anbieten). Denn wenn sich Ihr Angebot geringf\u00fcgig unterscheidet, wird sich wahrscheinlich auch die Demografie Ihrer potenziellen Kunden unterscheiden. Das kann bedeuten, dass Ihre potenziellen Kunden wahrscheinlich nicht die Keywords verwenden, f\u00fcr die Ihr indirekter Wettbewerber rankt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-using-tools-to-help-with-seo-tracking\"><span class=\"ez-toc-section\" id=\"2_Using_tools_to_help_with_SEO_tracking\"><\/span>2. Verwendung von Tools zur Unterst\u00fctzung der SEO-Verfolgung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die \u00dcberwachung der Aktivit\u00e4ten Ihrer Mitbewerber im Internet kann eine enorme und anstrengende Aufgabe sein. Deshalb ist es sinnvoll, innovative Technologien einzusetzen, die den Prozess der Mitbewerberanalyse vereinfachen. <\/p>\n\n\n\n<p>Google hat einige gro\u00dfartige <a href=\"https:\/\/memberpress.com\/de\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">kostenlose Marketinginstrumente<\/a>wie z. B. Google Alerts, die Ihnen helfen k\u00f6nnen, die Aktivit\u00e4ten Ihrer Konkurrenten im Auge zu behalten. Es gibt auch viele <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-business-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apps f\u00fcr kleine Unternehmen<\/a> Bed\u00fcrfnisse, die Sie vielleicht n\u00fctzlich finden.<\/p>\n\n\n\n<p>Geben Sie Ihre Nischen-Schl\u00fcsselw\u00f6rter in eine Suchmaschine, z. B. Google, ein <a href=\"https:\/\/support.google.com\/chrome\/answer\/95464?co=GENIE.Platform%3DAndroid&hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cInkognito\u201d-Modus<\/a>. Dies ist ein privater Browsing-Modus, der nicht durch Ihren bisherigen Browserverlauf beeinflusst wird. Geben Sie als N\u00e4chstes die wichtigsten bezahlten und organischen Ergebnisse in eine Tabellenkalkulation ein. Achten Sie darauf, welche Dom\u00e4nen am h\u00e4ufigsten auftauchen und welche Position sie einnehmen. So erhalten Sie einen Anhaltspunkt daf\u00fcr, wer Ihre gr\u00f6\u00dften Konkurrenten sind. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-tool-solutions\"><span class=\"ez-toc-section\" id=\"SEO_tool_solutions\"><\/span>SEO-Tool-L\u00f6sungen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vielleicht stellen Sie fest, dass Sie f\u00fcr eine gro\u00dfe Anzahl von Schl\u00fcsselw\u00f6rtern rangieren. Diese von Hand zu \u00fcberpr\u00fcfen, kann zeitaufw\u00e4ndig sein und ist nicht immer genau. SEO-Tool-L\u00f6sungen wie Similar Web, Ahrefs Site Explorer, <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SEMrush<\/a>, oder Mozs kostenloses Domain-SEO-Analyse-Tool verf\u00fcgen \u00fcber Funktionen wie \u201c\u00e4hnliche Websites\u201d oder \u201ckonkurrierende Domains\u201d, um Ihre tats\u00e4chlichen SEO-Konkurrenten genau zu ermitteln. Dazu werden automatisch alle Keywords in ihren Datenbanken \u00fcberpr\u00fcft, f\u00fcr die Ihr Unternehmen ein Ranking hat.<\/p>\n\n\n\n<p>Mit Hilfe von SEO-Analyse-Tools k\u00f6nnen Sie alle Schl\u00fcsselw\u00f6rter, Links, Erw\u00e4hnungen und Platzierungen Ihrer Konkurrenten entdecken und verfolgen, was ziemlich beeindruckend und sehr praktisch ist! Mit diesem Wissen k\u00f6nnen Sie versuchen, einige dieser SEO-Vorteile f\u00fcr sich zu nutzen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"team-communication-tools\"><span class=\"ez-toc-section\" id=\"Team_communication_tools\"><\/span>Werkzeuge f\u00fcr die Teamkommunikation <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vergessen Sie auch nicht, Ihrem Marketingteam alle Tools zur Verf\u00fcgung zu stellen, die es f\u00fcr eine effektive Kommunikation w\u00e4hrend der Durchf\u00fchrung von SEO-Tracking ben\u00f6tigt, wie z. B. Business <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-messaging-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Texting-Apps<\/a>. F\u00fcr eine bessere Zusammenarbeit von Remote-Teams sollten Sie sich Folgendes ansehen <a href=\"https:\/\/toggl.com\/blog\/basecamp-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Basecamp Alternativen<\/a> zur Steigerung der Produktivit\u00e4t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\" alt=\"Seo-Tools Grafik\" class=\"wp-image-52486\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-156x88.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/vividreal.com\/best-seo-tools-for-auditing-monitoring-your-website-in-2020\/\">Bildquelle<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-analyzing-results-and-benchmarking\"><span class=\"ez-toc-section\" id=\"3_Analyzing_results_and_benchmarking\"><\/span>3. Analyse der Ergebnisse und Benchmarking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nachdem Sie nun herausgefunden haben, wer Ihre tats\u00e4chlichen SEO-Konkurrenten sind, und Ihnen alle erforderlichen Tools zur Verf\u00fcgung stehen, k\u00f6nnen Sie mit dem n\u00e4chsten Schritt fortfahren. Es ist an der Zeit, eine tats\u00e4chliche SEO-Wettbewerbsanalyse durchzuf\u00fchren. Die Analyse der Websites Ihrer Konkurrenten sollte Ihnen die folgenden Daten liefern:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Domain-Bewertung \u2013 Die Metrik von Ahrefs bestimmt die St\u00e4rke des Backlink-Profils einer Website. Dabei wird sowohl die Qualit\u00e4t als auch die Gr\u00f6\u00dfe gemessen.<\/li>\n\n\n\n<li>Die Anzahl der verweisenden Domains \u2013 je h\u00f6her die Anzahl, desto h\u00f6her die Qualit\u00e4t der Website, sofern die Links nicht von geringer Qualit\u00e4t sind.<\/li>\n\n\n\n<li>Gesch\u00e4tzter organischer Suchverkehr.<\/li>\n\n\n\n<li>Gesch\u00e4tzte Keyword-Rankings.<\/li>\n<\/ul>\n\n\n\n<p>Nat\u00fcrlich m\u00fcssen Sie hier nicht aufh\u00f6ren, wenn Sie hungrig nach Informationen sind. Die oben aufgef\u00fchrten Tools k\u00f6nnen Ihnen sogar dabei helfen, Ihre Konkurrenten zu verstehen.\u2019 <a href=\"https:\/\/tapfiliate.com\/blog\/b2b-affiliate-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliate-Marketing-Strategien<\/a> und entdecken Sie die wertvollsten Partnerschaften. <\/p>\n\n\n\n<p>Sie k\u00f6nnen nun die Ergebnisse Ihrer Mitbewerber f\u00fcr die oben aufgef\u00fchrten Kriterien mit Ihren eigenen vergleichen und Ihre Leistung bewerten. Wenn Sie hinterherhinken, ist die L\u00fccke gr\u00f6\u00dfer, was bedeutet, dass Sie mehr Arbeit investieren m\u00fcssen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-making-your-competitors-keywords-and-content-work-for-you\">4. Die Schl\u00fcsselw\u00f6rter und Inhalte Ihrer Konkurrenten f\u00fcr sich nutzen<\/h2>\n\n\n\n<p>Was machen Ihre Konkurrenten richtig oder falsch? Anstatt zu raten, welche Schl\u00fcsselw\u00f6rter f\u00fcr Ihr Unternehmen funktionieren werden, k\u00f6nnen Sie auf dem Erfolg \u00e4hnlicher Unternehmen aufbauen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-keyword-gap-analysis\"><span class=\"ez-toc-section\" id=\"What_is_keyword_gap_analysis\"><\/span>Was ist eine Schl\u00fcsselwort-L\u00fcckenanalyse?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Keyword-L\u00fcckenanalyse oder Wettbewerbs-Keyword-Analyse ist eine Methode, um wertvolle Keywords zu identifizieren, f\u00fcr die Ihre Konkurrenten ranken, die Sie jedoch \u00fcbersehen haben. <\/p>\n\n\n\n<p>Ziel ist es, Schl\u00fcsselw\u00f6rter zu ermitteln, die entweder ein hohes Suchvolumen aufweisen, f\u00fcr Ihr Unternehmen besonders relevant sind oder wahrscheinlich zu Konversionen f\u00fchren. Eine Keyword-Analyse von mindestens zwei Wettbewerbern liefert bessere Ergebnisse.<\/p>\n\n\n\n<p>Wie bereits im Abschnitt \u00fcber SEO-Tools erw\u00e4hnt, kann die manuelle Durchf\u00fchrung von Analysen arbeitsintensiv und zeitaufw\u00e4ndig sein. Zum Gl\u00fcck gibt es viele Tools f\u00fcr die Keyword-Recherche, die Ihnen dabei helfen k\u00f6nnen. Mit ihnen k\u00f6nnen Sie herausfinden, f\u00fcr welche Keywords Ihre Konkurrenten besser ranken und wo Chancen bestehen. <\/p>\n\n\n\n<p>Die Keyword-L\u00fcckenanalyse kann sowohl zur Optimierung einzelner Seiten als auch auf Domain-Ebene eingesetzt werden. Wenn Sie wissen, dass ein Mitbewerber eine \u00e4hnliche Website-Seite hat, k\u00f6nnen Sie genau herausfinden, mit welchen Keywords er erfolgreich ist. Dann ist es einfach, Ihre Inhalte anzupassen, um gezielt auf diese Keywords auszurichten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\"><img decoding=\"async\" width=\"693\" height=\"700\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\" alt=\"Hauptmerkmale eines Keyword-Planers\" class=\"wp-image-52493\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png 693w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-297x300.png 297w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-168x170.png 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-608x614.png 608w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-677x684.png 677w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-513x518.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-154x156.png 154w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.practicebuilders.com\/blog\/4-best-seo-tools-you-should-use-in-2020\/\">Bildquelle<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitor-content-analysis\"><span class=\"ez-toc-section\" id=\"Competitor_content_analysis\"><\/span>Analyse der Inhalte der Wettbewerber<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es ist wichtig, herauszufinden, welche Inhalte Ihrer Mitbewerber am besten abschneiden, und auf der Grundlage dieser Informationen zu handeln. Als Inhalte mit der besten Performance gelten solche, die die meisten Links von anderen Websites erhalten. <\/p>\n\n\n\n<p>F\u00fcr Suchmaschinen ist die Anzahl der Websites, die auf Inhalte verlinken, ein wichtiger Faktor bei der Bestimmung der Rangfolge. Sie k\u00f6nnen herausfinden, welche Inhalte gut abschneiden, indem Sie ein Link-Analyse- oder Explorer-Tool verwenden.<\/p>\n\n\n\n<p>Sobald Sie ermittelt haben, welche Inhalte f\u00fcr Ihre Mitbewerber am besten funktionieren, k\u00f6nnen Sie eine \u00e4hnliche Version davon erstellen. Sie m\u00fcssen jedoch sicherstellen, dass Ihre Version seri\u00f6ser und ansprechender wirkt. Anschlie\u00dfend k\u00f6nnen Sie diese Inhalte an dieselbe Zielgruppe wie Ihre Mitbewerber vermarkten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-importance-of-link-gap-analysis\"><span class=\"ez-toc-section\" id=\"The_importance_of_link_gap_analysis\"><\/span>Die Bedeutung der Analyse von Verbindungsl\u00fccken <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Welche Links haben Ihre Mitbewerber erhalten, die Sie nicht haben? Gute Links zu Ihrer Website k\u00f6nnen sehr schwer zu bekommen sein. Daher ist es sinnvoll, dass eine gute Quelle f\u00fcr Links jemand sein k\u00f6nnte, der bereits auf Inhalte verlinkt hat, die Ihren \u00e4hnlich sind. <\/p>\n\n\n\n<p>Diese Seiten haben bereits Interesse an dem Thema gezeigt, Sie m\u00fcssen sie nur davon \u00fcberzeugen, dass Ihr Inhalt deutlich besser ist oder einen Mehrwert bietet, um einen Link zu erhalten.<\/p>\n\n\n\n<p>Die Nutzung von Informationen und Daten f\u00fcr die Linkakquise ist ebenfalls eine gute M\u00f6glichkeit, um hochrelevante Seiten zu finden, von denen Sie Links erhalten k\u00f6nnen. Erstellen Sie eine Liste m\u00f6glicher Quellen, und werben Sie mit einer guten Kommunikationsstrategie um Links.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"good-communication-is-key\"><span class=\"ez-toc-section\" id=\"Good_communication_is_key\"><\/span>Gute Kommunikation ist der Schl\u00fcssel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vergessen Sie nicht, Ihr neu erworbenes Wissen \u00fcber Keywords, Inhalte und Links in allen Bereichen Ihres Unternehmens anzuwenden. Damit Sie die Erkenntnisse \u00fcber Ihre Mitbewerber f\u00fcr sich nutzen k\u00f6nnen, sollten Sie sicherstellen, dass Ihr Marketingteam den SEO-Tracking-Prozess vollst\u00e4ndig versteht. <\/p>\n\n\n\n<p>Eine glatte Reihe von <a href=\"https:\/\/www.greenrope.com\/blog\/Blog668\/8-Marketing-Automation-Workflows-to-Boost-Conversions\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing-Automatisierungs-Workflows<\/a> wird Ihr Team bei der Festlegung und Umsetzung Ihrer neuen Strategie auf Kurs halten. So sparen Sie wertvolle Zeit und erzielen bessere Ergebnisse. <\/p>\n\n\n\n<p>Es gibt einige erstaunliche kostenlose Kommunikationstools, die Ihrem Team dabei helfen k\u00f6nnen, Ihre Wettbewerberinformationen f\u00fcr sich arbeiten zu lassen. Zum Beispiel, wenn Sie <a href=\"https:\/\/www.ringcentral.com\/ringcentral-video-vs-skype.html\" target=\"_blank\" rel=\"noreferrer noopener\">RingCentral Video mit Skype f\u00fcr Unternehmen vergleichen<\/a>k\u00f6nnen Sie sehen, wie viele weitere n\u00fctzliche Funktionen in der kostenlosen App enthalten sind.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\"><img decoding=\"async\" width=\"944\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\" alt=\"SEO-Tools Grafik\" class=\"wp-image-52495\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png 944w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-300x163.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-768x417.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-313x170.png 313w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-840x456.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-700x380.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-156x85.png 156w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.oberlo.com\/blog\/seo-tools\">Bildquelle<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"winning-at-digital-marketing-with-competitor-seo-tracking\"><span class=\"ez-toc-section\" id=\"Winning_at_digital_marketing_with_competitor_SEO_tracking\"><\/span>Erfolgreiches digitales Marketing mit SEO-Tracking von Wettbewerbern<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Konkurrenzanalyse ist eine clevere Methode, um Informationen \u00fcber die SEO-Strategien Ihrer Mitbewerber zu sammeln und diese zu Ihrem eigenen Vorteil zu nutzen. Sie kann innerhalb jeder Organisation durchgef\u00fchrt werden. <a href=\"https:\/\/memberpress.com\/de\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Haushalt<\/a> und hat weitreichende Vorteile, einschlie\u00dflich der Entdeckung neuer Websites, die man f\u00fcr den Linkaufbau ansprechen kann. SEO muss nicht so kompliziert sein, wie Sie vielleicht denken.<\/p>\n\n\n\n<p>Vielleicht haben Sie schon einmal den Begriff \u201cnegatives SEO\u201d geh\u00f6rt, der beunruhigende Assoziationen weckt und eine unerw\u00fcnschte Praxis darstellt. Seien Sie versichert, dass das SEO-Tracking von Mitbewerbern in keiner Weise negatives SEO darstellt. Es handelt sich lediglich um eine effektive Methode des gesunden Wettbewerbs, bei der es darum geht, Informationen von den Besten zu erhalten und zu nutzen. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"putting-your-seo-skills-into-practice-to-overtake-competitors\"><span class=\"ez-toc-section\" id=\"Putting_your_SEO_skills_into_practice_to_overtake_competitors\"><\/span>Setzen Sie Ihre SEO-Kenntnisse in die Praxis um und \u00fcberholen Sie Ihre Konkurrenten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nachdem Sie nun alles \u00fcber das SEO-Tracking Ihrer Mitbewerber gelernt haben, ist es an der Zeit, die Strategie in die Praxis umzusetzen und zu beobachten, wie Ihr Unternehmen in den Rankings nach oben klettert. <\/p>\n\n\n\n<p>Wie bei jeder neuen F\u00e4higkeit braucht es Zeit und \u00dcbung, aber die Ergebnisse werden sich lohnen. Mit SEO-Tracking k\u00f6nnen Sie Ihren Return on Investment (ROI) maximieren und Ihre Marketingressourcen auf der Grundlage Ihres Verst\u00e4ndnisses der Erfolge und Misserfolge Ihrer Mitbewerber sowie Ihres eigenen Website-Traffics zuweisen.<\/p>\n\n\n\n<p>Es ist wichtig, eine klare Vorstellung davon zu haben, welchen Weg die digitalen Marketingaktivit\u00e4ten Ihres Unternehmens einschlagen werden. Von der F\u00f6rderung der digitalen Transformation Ihres Unternehmens durch robotergest\u00fctzte Prozessautomatisierung (RPA) bis hin zur Unterst\u00fctzung Ihres Teams bei der Erreichung seiner Ziele mit neuen <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-it-teams\" target=\"_blank\" rel=\"noreferrer noopener\">Software f\u00fcr die Zusammenarbeit in Meetings<\/a>, Es gibt viel zu bedenken. <\/p>\n\n\n\n<p>Dennoch sollten Sie SEO-Tracking immer zu einem festen Bestandteil Ihrer digitalen Marketingstrategie machen.<\/p>\n\n\n\n<p><em>Haben Sie Fragen zum SEO-Tracking und wie es funktioniert? Lassen Sie es uns in den Kommentaren wissen!<\/em><\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich anzumelden unter <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Overtaking competitors with SEO tracking is a highly effective marketing strategy that you may have been overlooking. It can sound like a massive feat requiring expert technical knowledge. Yet, with the right tools and team communication, it can be easier than you might think. Competition is an inevitable part of being in business. However, learning [\u2026]<\/p>\n","protected":false},"author":50325,"featured_media":34291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[837,182],"class_list":{"0":"post-25515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"tag-competition","10":"tag-seo","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Overtaking competitors with SEO tracking is a highly effective marketing strategy you may be overlooking. 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It can sound like a massive feat requiring expert technical knowledge. Yet, with the right tools and <a href=\"https:\/\/memberpress.com\/12-best-collaboration-productivity-apps-for-online-business-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">team communication<\/a>, it can be easier than you might think. <\/p>","content":[{"type":"text","data":"Overtaking competitors with SEO tracking is a highly effective marketing strategy that you may have been overlooking. It can sound like a massive feat requiring expert technical knowledge. Yet, with the right tools and <a href=\"https:\/\/memberpress.com\/12-best-collaboration-productivity-apps-for-online-business-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">team communication<\/a>, it can be easier than you might think. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Competition is an inevitable part of being in business. However, learning from your competitors is a tactic that can set you apart.<\/p>","content":[{"type":"text","data":"Competition is an inevitable part of being in business. However, learning from your competitors is a tactic that can set you apart."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is so much to consider when it comes to marketing your business, and it\u2019s only natural to feel a little overwhelmed. From making sure your team is using the right <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-marketing-teams\" target=\"_blank\" rel=\"noreferrer noopener\">collaborative marketing solutions<\/a>, to creating authoritative, high-quality written content, your marketing to-do-list can feel endless. However, it's vital to remember the importance of search engine optimization (SEO). <\/p>","content":[{"type":"text","data":"There is so much to consider when it comes to marketing your business, and it\u2019s only natural to feel a little overwhelmed. From making sure your team is using the right <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-marketing-teams\" target=\"_blank\" rel=\"noreferrer noopener\">collaborative marketing solutions<\/a>, to creating authoritative, high-quality written content, your marketing to-do-list can feel endless. However, it's vital to remember the importance of search engine optimization (SEO). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>SEO is one of the most effective strategies for overtaking your competitors online.<\/p>","content":[{"type":"text","data":"SEO is one of the most effective strategies for overtaking your competitors online."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png\" alt=\"Competitor analysis pie chart\" class=\"wp-image-52482\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png","alt":"Competitor analysis pie chart","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png","linkDestination":"media"},"style":{"width":1024,"height":682,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/smartrobbie.com.au\/seo-competitor-analysis-to-help-boost-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/smartrobbie.com.au\/seo-competitor-analysis-to-help-boost-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-is-competitor-seo-tracking\">What is competitor SEO tracking?<\/h2>","content":"Was ist SEO-Tracking f\u00fcr Wettbewerber?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Competitor SEO tracking, also known as SEO competitor analysis, is a powerful intelligence-gathering strategy. It allows you to analyze your rivals\u2019 success and identify their weaknesses, learning from their mistakes. It can help you to rank higher in search engine results pages (SERP) and gain more traffic to your website. <\/p>","content":[{"type":"text","data":"Competitor SEO tracking, also known as SEO competitor analysis, is a powerful intelligence-gathering strategy. It allows you to analyze your rivals\u2019 success and identify their weaknesses, learning from their mistakes. It can help you to rank higher in search engine results pages (SERP) and gain more traffic to your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ultimately, SEO tracking can help you achieve more conversions by guiding the process of <a href=\"https:\/\/www.convert.com\/blog\/growth-marketing\/optimize-ecommerce-conversion-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing your ecommerce conversion funnel<\/a>. <\/p>","content":[{"type":"text","data":"Ultimately, SEO tracking can help you achieve more conversions by guiding the process of <a href=\"https:\/\/www.convert.com\/blog\/growth-marketing\/optimize-ecommerce-conversion-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing your ecommerce conversion funnel<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines exist to provide the best possible experience for users through relevant high-quality content. They rank websites or content according to certain algorithms and signals of quality. <\/p>","content":[{"type":"text","data":"Search engines exist to provide the best possible experience for users through relevant high-quality content. They rank websites or content according to certain algorithms and signals of quality. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Competitor SEO tracking will help you to understand why your competitors\u2019 sites are ranking more highly. The basic underlying principles of this process are:<\/p>","content":[{"type":"text","data":"Competitor SEO tracking will help you to understand why your competitors\u2019 sites are ranking more highly. The basic underlying principles of this process are:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Analyze what is working for your competitors \u2013 they're a goldmine of information<\/li>\n\n\n\n<li>Discover keywords<\/li>\n\n\n\n<li>Research links<\/li>\n\n\n\n<li>Analyze content<\/li>\n\n\n\n<li>Take the most successful elements of your competitors\u2019 SEO strategies and integrate them into your own strategy<\/li>\n\n\n\n<li>Compete and win at SERP ranking in your industry<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Analysieren Sie, was bei Ihren Mitbewerbern funktioniert \u2013 sie sind eine wahre Fundgrube an Informationen.<\/li>\n\n\n\n<li>Schl\u00fcsselw\u00f6rter entdecken<\/li>\n\n\n\n<li>Links zur Forschung<\/li>\n\n\n\n<li>Analysieren Sie den Inhalt<\/li>\n\n\n\n<li>Nehmen Sie die erfolgreichsten Elemente der SEO-Strategien Ihrer Mitbewerber und integrieren Sie diese in Ihre eigene Strategie.<\/li>\n\n\n\n<li>Konkurrieren und gewinnen Sie beim SERP-Ranking in Ihrer Branche<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Analyze what is working for your competitors \u2013 they're a goldmine of information<\/li>","content":"Analysieren Sie, was bei Ihren Mitbewerbern funktioniert \u2013 sie sind eine wahre Fundgrube an Informationen.","data":{"text":"Analyze what is working for your competitors \u2013 they're a goldmine of information"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Discover keywords<\/li>","content":"Schl\u00fcsselw\u00f6rter entdecken","data":{"text":"Discover keywords"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Research links<\/li>","content":"Links zur Forschung","data":{"text":"Research links"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Analyze content<\/li>","content":"Analysieren Sie den Inhalt","data":{"text":"Analyze content"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Take the most successful elements of your competitors\u2019 SEO strategies and integrate them into your own strategy<\/li>","content":"Nehmen Sie die erfolgreichsten Elemente der SEO-Strategien Ihrer Mitbewerber und integrieren Sie diese in Ihre eigene Strategie.","data":{"text":"Take the most successful elements of your competitors\u2019 SEO strategies and integrate them into your own strategy"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Compete and win at SERP ranking in your industry<\/li>","content":"Konkurrieren und gewinnen Sie beim SERP-Ranking in Ihrer Branche","data":{"text":"Compete and win at SERP ranking in your industry"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you are fed up with being outranked by your competitors at every turn, read on for our four essential steps to help with SEO success. It can take patience, energy, analytic skills, and a good plan to succeed with competitor SEO tracking, but the results are well worth it!<\/p>","content":[{"type":"text","data":"If you are fed up with being outranked by your competitors at every turn, read on for our four essential steps to help with SEO success. It can take patience, energy, analytic skills, and a good plan to succeed with competitor SEO tracking, but the results are well worth it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"1-discover-and-understand-who-your-competitors-are\">1. Discover and understand who your competitors are<\/h2>","content":"1. Entdecken und verstehen Sie, wer Ihre Konkurrenten sind","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Who are your competitors and where do they hang out? Maybe you discovered them by seeing their <a href=\"https:\/\/www.e-spirit.com\/us\/blog\/how_to_use_video_marketing_to_boost_ecommerce_sales.html\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> efforts, or you drove by their physical store. <\/p>","content":[{"type":"text","data":"Who are your competitors and where do they hang out? Maybe you discovered them by seeing their <a href=\"https:\/\/www.e-spirit.com\/us\/blog\/how_to_use_video_marketing_to_boost_ecommerce_sales.html\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> efforts, or you drove by their physical store. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It needs to get a bit more in-depth than that though. There are easy ways to find out exactly who your competitors are and which ones you should pay close attention to. Other business owners can be a valuable resource \u2013 and not just in a <a href=\"https:\/\/memberpress.com\/networking-tips-for-online-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">networking<\/a> capacity.<\/p>","content":[{"type":"text","data":"It needs to get a bit more in-depth than that though. There are easy ways to find out exactly who your competitors are and which ones you should pay close attention to. Other business owners can be a valuable resource \u2013 and not just in a <a href=\"https:\/\/memberpress.com\/networking-tips-for-online-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">networking<\/a> capacity."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\" alt=\"SEO competitor analysis graphic\" class=\"wp-image-52485\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png","alt":"SEO competitor analysis graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png","linkDestination":"media"},"style":{"width":1000,"height":560,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/digitalwatchers.com\/search-engine-marketing\/google-adwords\/seo-competitor-analysis\/\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/digitalwatchers.com\/search-engine-marketing\/google-adwords\/seo-competitor-analysis\/\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"your-seo-competitors-may-not-be-who-you-think-they-are\">Your SEO competitors may not be who you think they are<\/h3>","content":"Ihre SEO-Konkurrenten sind vielleicht nicht die, f\u00fcr die Sie sie halten","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, it\u2019s important to establish exactly what qualifies as competition for the purpose of SEO tracking. \"Competitors\" in this context are websites that are competing in organic search for your chosen keywords. <\/p>","content":[{"type":"text","data":"First, it\u2019s important to establish exactly what qualifies as competition for the purpose of SEO tracking. \"Competitors\" in this context are websites that are competing in organic search for your chosen keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>SEO competitors can vary from real-life competitors in your local area, who might not have much of an online presence. For example, if you're a local business with a brick and mortar store, another similar store could be located half a mile away. <\/p>","content":[{"type":"text","data":"SEO competitors can vary from real-life competitors in your local area, who might not have much of an online presence. For example, if you're a local business with a brick and mortar store, another similar store could be located half a mile away. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Geographically, you'll both be competing for the same physical customers, but the other business might not even have a functioning ecommerce website. Therefore, you wouldn't consider them an SEO competitor. <\/p>","content":[{"type":"text","data":"Geographically, you'll both be competing for the same physical customers, but the other business might not even have a functioning ecommerce website. Therefore, you wouldn't consider them an SEO competitor. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s important to concentrate on direct competitors (those offering a similar or substitute service or product to yours). This is because if your offering is slightly different, it\u2019s likely your prospective customer demographics will be too. This may mean that your prospects are not likely to use the keywords your indirect competitor is ranking for.<\/p>","content":[{"type":"text","data":"It\u2019s important to concentrate on direct competitors (those offering a similar or substitute service or product to yours). This is because if your offering is slightly different, it\u2019s likely your prospective customer demographics will be too. This may mean that your prospects are not likely to use the keywords your indirect competitor is ranking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"2-using-tools-to-help-with-seo-tracking\">2. Using tools to help with SEO tracking<\/h2>","content":"2. Verwendung von Tools zur Unterst\u00fctzung der SEO-Verfolgung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The task of monitoring your competitors\u2019 activity across the internet can be huge and exhausting. That\u2019s why it makes sense to utilize innovative technologies that make the competitor analysis process easier. <\/p>","content":[{"type":"text","data":"The task of monitoring your competitors\u2019 activity across the internet can be huge and exhausting. That\u2019s why it makes sense to utilize innovative technologies that make the competitor analysis process easier. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google has some awesome <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">free marketing tools<\/a>, such as Google Alerts, which can help you to keep an eye on what your competitors are up to. There are also many <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-business-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">apps for small business<\/a> needs which you may find useful.<\/p>","content":[{"type":"text","data":"Google has some awesome <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">free marketing tools<\/a>, such as Google Alerts, which can help you to keep an eye on what your competitors are up to. There are also many <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-business-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">apps for small business<\/a> needs which you may find useful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Type your niche keywords into a search engine, such as Google, in <a href=\"https:\/\/support.google.com\/chrome\/answer\/95464?co=GENIE.Platform%3DAndroid&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\"incognito\" mode<\/a>. This is a private browsing mode that is not influenced by your previous browsing history. Next, enter the top paid and organic results into a spreadsheet. Pay attention to which domains appear the most frequently and their ranking positions. This will give you a starting point for who your biggest competitors are. <\/p>","content":[{"type":"text","data":"Type your niche keywords into a search engine, such as Google, in <a href=\"https:\/\/support.google.com\/chrome\/answer\/95464?co=GENIE.Platform%3DAndroid&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\"incognito\" mode<\/a>. This is a private browsing mode that is not influenced by your previous browsing history. Next, enter the top paid and organic results into a spreadsheet. Pay attention to which domains appear the most frequently and their ranking positions. This will give you a starting point for who your biggest competitors are. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"seo-tool-solutions\">SEO tool solutions<\/h3>","content":"SEO-Tool-L\u00f6sungen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>You may find that you rank for huge numbers of keywords. Checking these by hand can be time-consuming and not always accurate. SEO tool solutions such as Similar Web, Ahrefs Site Explorer, <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMrush<\/a>, or Moz\u2019s Free Domain SEO Analysis Tool have \"similar sites\" or \"competing domains\" functions to accurately reveal your true SEO competitors. They do this by automatically looking at all the keywords your business ranks for in their databases.<\/p>","content":[{"type":"text","data":"You may find that you rank for huge numbers of keywords. Checking these by hand can be time-consuming and not always accurate. SEO tool solutions such as Similar Web, Ahrefs Site Explorer, <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMrush<\/a>, or Moz\u2019s Free Domain SEO Analysis Tool have \"similar sites\" or \"competing domains\" functions to accurately reveal your true SEO competitors. They do this by automatically looking at all the keywords your business ranks for in their databases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the help of SEO analysis tools, you can discover and keep track of all keywords, links, mentions, and rankings that your competitors receive, which is pretty impressive and very handy! This intelligence will allow you to try to gain some of these SEO benefits for yourself.<\/p>","content":[{"type":"text","data":"With the help of SEO analysis tools, you can discover and keep track of all keywords, links, mentions, and rankings that your competitors receive, which is pretty impressive and very handy! This intelligence will allow you to try to gain some of these SEO benefits for yourself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"team-communication-tools\">Team communication tools <\/h3>","content":"Werkzeuge f\u00fcr die Teamkommunikation","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Also, don\u2019t forget to provide your marketing team with all the tools they need to communicate effectively while carrying out SEO tracking, such as business <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-messaging-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">texting apps<\/a>. For better remote team collaboration, consider checking out <a href=\"https:\/\/toggl.com\/blog\/basecamp-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Basecamp alternatives<\/a> to enhance productivity.<\/p>","content":[{"type":"text","data":"Also, don\u2019t forget to provide your marketing team with all the tools they need to communicate effectively while carrying out SEO tracking, such as business <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-messaging-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">texting apps<\/a>. For better remote team collaboration, consider checking out <a href=\"https:\/\/toggl.com\/blog\/basecamp-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Basecamp alternatives<\/a> to enhance productivity."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\" alt=\"Seo tools graphic\" class=\"wp-image-52486\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png","alt":"Seo tools graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png","linkDestination":"media"},"style":{"width":800,"height":450,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/vividreal.com\/best-seo-tools-for-auditing-monitoring-your-website-in-2020\/\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/vividreal.com\/best-seo-tools-for-auditing-monitoring-your-website-in-2020\/\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"3-analyzing-results-and-benchmarking\">3. Analyzing results and benchmarking<\/h2>","content":"3. Analyse der Ergebnisse und Benchmarking","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you have discovered who your real SEO competitors are and you have all the right tools at your disposal, you can progress to the next step. It\u2019s time to perform an actual competitive SEO analysis. Carrying out an analysis of your competitors\u2019 websites should provide you with the following data:<\/p>","content":[{"type":"text","data":"Now that you have discovered who your real SEO competitors are and you have all the right tools at your disposal, you can progress to the next step. It\u2019s time to perform an actual competitive SEO analysis. Carrying out an analysis of your competitors\u2019 websites should provide you with the following data:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Domain rating \u2013 Ahrefs\u2019 metric determines the strength of a website\u2019s backlink profile. This is a measure of both quality and size.<\/li>\n\n\n\n<li>The number of referring domain \u2013 the higher the number, the higher the quality of the site, as long as the links aren\u2019t low quality.<\/li>\n\n\n\n<li>Estimated organic search traffic.<\/li>\n\n\n\n<li>Estimated keyword rankings.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Domain-Bewertung \u2013 Die Metrik von Ahrefs bestimmt die St\u00e4rke des Backlink-Profils einer Website. Dabei wird sowohl die Qualit\u00e4t als auch die Gr\u00f6\u00dfe gemessen.<\/li>\n\n\n\n<li>Die Anzahl der verweisenden Domains \u2013 je h\u00f6her die Anzahl, desto h\u00f6her die Qualit\u00e4t der Website, sofern die Links nicht von geringer Qualit\u00e4t sind.<\/li>\n\n\n\n<li>Gesch\u00e4tzter organischer Suchverkehr.<\/li>\n\n\n\n<li>Gesch\u00e4tzte Keyword-Rankings.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Domain rating \u2013 Ahrefs\u2019 metric determines the strength of a website\u2019s backlink profile. This is a measure of both quality and size.<\/li>","content":"Domain-Bewertung \u2013 Die Metrik von Ahrefs bestimmt die St\u00e4rke des Backlink-Profils einer Website. Dabei wird sowohl die Qualit\u00e4t als auch die Gr\u00f6\u00dfe gemessen.","data":{"text":"Domain rating \u2013 Ahrefs\u2019 metric determines the strength of a website\u2019s backlink profile. This is a measure of both quality and size."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>The number of referring domain \u2013 the higher the number, the higher the quality of the site, as long as the links aren\u2019t low quality.<\/li>","content":"Die Anzahl der verweisenden Domains \u2013 je h\u00f6her die Anzahl, desto h\u00f6her die Qualit\u00e4t der Website, sofern die Links nicht von geringer Qualit\u00e4t sind.","data":{"text":"The number of referring domain \u2013 the higher the number, the higher the quality of the site, as long as the links aren\u2019t low quality."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Estimated organic search traffic.<\/li>","content":"Gesch\u00e4tzter organischer Suchverkehr.","data":{"text":"Estimated organic search traffic."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Estimated keyword rankings.<\/li>","content":"Gesch\u00e4tzte Keyword-Rankings.","data":{"text":"Estimated keyword rankings."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, there's no need to stop there if you're hungry for information. The tools listed above can even help you to understand your competitors\u2019 <a href=\"https:\/\/tapfiliate.com\/blog\/b2b-affiliate-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing strategies<\/a> and discover the most valuable partnerships. <\/p>","content":[{"type":"text","data":"Of course, there's no need to stop there if you're hungry for information. The tools listed above can even help you to understand your competitors\u2019 <a href=\"https:\/\/tapfiliate.com\/blog\/b2b-affiliate-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing strategies<\/a> and discover the most valuable partnerships. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can now compare your competitors\u2019 results for the above list of criteria to your own and benchmark your performance. If you're behind, the gap is bigger, which means more work you have to do.<\/p>","content":[{"type":"text","data":"You can now compare your competitors\u2019 results for the above list of criteria to your own and benchmark your performance. If you're behind, the gap is bigger, which means more work you have to do."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"4-making-your-competitors-keywords-and-content-work-for-you\">4. Making your competitors\u2019 keywords and content work for you<\/h2>","content":"4. Die Schl\u00fcsselw\u00f6rter und Inhalte Ihrer Konkurrenten f\u00fcr sich nutzen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>What are your competitors getting right or wrong? Instead of guessing which keywords will work for your business, you can build on the success of similar enterprises.<\/p>","content":[{"type":"text","data":"What are your competitors getting right or wrong? Instead of guessing which keywords will work for your business, you can build on the success of similar enterprises."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"what-is-keyword-gap-analysis\">What is keyword gap analysis?<\/h3>","content":"Was ist eine Schl\u00fcsselwort-L\u00fcckenanalyse?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Keyword gap analysis, or competitive keyword analysis, is a way of identifying valuable keywords that your competitors are ranking for but you've missed. <\/p>","content":[{"type":"text","data":"Keyword gap analysis, or competitive keyword analysis, is a way of identifying valuable keywords that your competitors are ranking for but you've missed. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Its purpose is to identify keywords that either receive a high volume of search, are particularly relevant to your business, or are likely to yield conversions. Conducting keyword analysis of at least two competitors will provide better results.<\/p>","content":[{"type":"text","data":"Its purpose is to identify keywords that either receive a high volume of search, are particularly relevant to your business, or are likely to yield conversions. Conducting keyword analysis of at least two competitors will provide better results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As mentioned in the SEO tools section above, carrying out analysis manually can be labor-intensive and time-consuming. Fortunately, there are many keyword research tools available to help you. They will enable you to see which keywords your competitor is ranking better for and where opportunities exist. <\/p>","content":[{"type":"text","data":"As mentioned in the SEO tools section above, carrying out analysis manually can be labor-intensive and time-consuming. Fortunately, there are many keyword research tools available to help you. They will enable you to see which keywords your competitor is ranking better for and where opportunities exist. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keyword gap analysis can also be used for optimizing individual pages as well as at the domain level. If you're aware that a competitor has a similar website page, you can discover exactly which keywords they're winning. It is then easy to adjust your content to target these keywords specifically.<\/p>","content":[{"type":"text","data":"Keyword gap analysis can also be used for optimizing individual pages as well as at the domain level. If you're aware that a competitor has a similar website page, you can discover exactly which keywords they're winning. It is then easy to adjust your content to target these keywords specifically."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\" alt=\"Key features of a keyword planner\" class=\"wp-image-52493\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png","alt":"Key features of a keyword planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png","linkDestination":"media"},"style":{"width":693,"height":700,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.practicebuilders.com\/blog\/4-best-seo-tools-you-should-use-in-2020\/\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.practicebuilders.com\/blog\/4-best-seo-tools-you-should-use-in-2020\/\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"competitor-content-analysis\">Competitor content analysis<\/h3>","content":"Analyse der Inhalte der Wettbewerber","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It's important to discover which of your competitors\u2019 content is performing the best and act upon this information. Best performing content is defined as content that earns the most links from other websites. <\/p>","content":[{"type":"text","data":"It's important to discover which of your competitors\u2019 content is performing the best and act upon this information. Best performing content is defined as content that earns the most links from other websites. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines view the number of sites that link to content as a huge factor in determining ranking order. You can discover which content is performing well by using a link analysis or explorer tool.<\/p>","content":[{"type":"text","data":"Search engines view the number of sites that link to content as a huge factor in determining ranking order. You can discover which content is performing well by using a link analysis or explorer tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you've determined which content works best for your competitors, you can create a similar version of your own. However, you'll need to ensure that your version will appear more authoritative or engaging. You can then take this content and market it to the same target audience as your competitors.<\/p>","content":[{"type":"text","data":"Once you've determined which content works best for your competitors, you can create a similar version of your own. However, you'll need to ensure that your version will appear more authoritative or engaging. You can then take this content and market it to the same target audience as your competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"the-importance-of-link-gap-analysis\">The importance of link gap analysis <\/h3>","content":"Die Bedeutung der Analyse von Verbindungsl\u00fccken","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>What links have your competitors managed to obtain that you haven\u2019t? Good links to your website can be very hard to obtain. Therefore, it makes sense that a good resource for links might be someone who has already linked to content that is similar to yours. <\/p>","content":[{"type":"text","data":"What links have your competitors managed to obtain that you haven\u2019t? Good links to your website can be very hard to obtain. Therefore, it makes sense that a good resource for links might be someone who has already linked to content that is similar to yours. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These sites have already demonstrated an interest in the topic, you just need to convince them that your content is significantly better, or has added value, to earn a link.<\/p>","content":[{"type":"text","data":"These sites have already demonstrated an interest in the topic, you just need to convince them that your content is significantly better, or has added value, to earn a link."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using intelligence and data for link outreach is also a good way to find highly relevant pages to obtain links from. Create a list of possible sources, and reach out for links with a great communication strategy.<\/p>","content":[{"type":"text","data":"Using intelligence and data for link outreach is also a good way to find highly relevant pages to obtain links from. Create a list of possible sources, and reach out for links with a great communication strategy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"good-communication-is-key\">Good communication is key<\/h3>","content":"Gute Kommunikation ist der Schl\u00fcssel","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Don\u2019t forget to use your new-found keyword, content, and link knowledge in all areas of your business. To make your competitor insights work for you, make sure your marketing team fully understands the SEO tracking process. <\/p>","content":[{"type":"text","data":"Don\u2019t forget to use your new-found keyword, content, and link knowledge in all areas of your business. To make your competitor insights work for you, make sure your marketing team fully understands the SEO tracking process. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A smooth set of <a href=\"https:\/\/www.greenrope.com\/blog\/Blog668\/8-Marketing-Automation-Workflows-to-Boost-Conversions\" target=\"_blank\" rel=\"noreferrer noopener\">marketing automation workflows<\/a> will help keep your team on target while defining and implementing your new strategy. This will save you valuable time and improve results. <\/p>","content":[{"type":"text","data":"A smooth set of <a href=\"https:\/\/www.greenrope.com\/blog\/Blog668\/8-Marketing-Automation-Workflows-to-Boost-Conversions\" target=\"_blank\" rel=\"noreferrer noopener\">marketing automation workflows<\/a> will help keep your team on target while defining and implementing your new strategy. This will save you valuable time and improve results. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are some amazing free communication tools that can help your team get started on making your competitor intelligence work for you. For example, if you <a href=\"https:\/\/www.ringcentral.com\/ringcentral-video-vs-skype.html\" target=\"_blank\" rel=\"noreferrer noopener\">compare RingCentral Video vs Skype for business<\/a>, you can see how many more useful features there are in the free app.<\/p>","content":[{"type":"text","data":"There are some amazing free communication tools that can help your team get started on making your competitor intelligence work for you. For example, if you <a href=\"https:\/\/www.ringcentral.com\/ringcentral-video-vs-skype.html\" target=\"_blank\" rel=\"noreferrer noopener\">compare RingCentral Video vs Skype for business<\/a>, you can see how many more useful features there are in the free app."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\" alt=\"SEO tools graphic\" class=\"wp-image-52495\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png","alt":"SEO tools graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png","linkDestination":"media"},"style":{"width":944,"height":512,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.oberlo.com\/blog\/seo-tools\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.oberlo.com\/blog\/seo-tools\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"winning-at-digital-marketing-with-competitor-seo-tracking\">Winning at digital marketing with competitor SEO tracking<\/h2>","content":"Erfolgreiches digitales Marketing mit SEO-Tracking von Wettbewerbern","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Competitor analysis is a clever way to gain intelligence about your competitors\u2019 SEO strategies and use them to your own advantage. It can be conducted within every organization\u2019s <a href=\"https:\/\/memberpress.com\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">budget<\/a> and has far-reaching benefits, including discovering new websites to reach out to for link building. SEO does not have to be as complicated as you might think.<\/p>","content":[{"type":"text","data":"Competitor analysis is a clever way to gain intelligence about your competitors\u2019 SEO strategies and use them to your own advantage. It can be conducted within every organization\u2019s <a href=\"https:\/\/memberpress.com\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">budget<\/a> and has far-reaching benefits, including discovering new websites to reach out to for link building. SEO does not have to be as complicated as you might think."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You may have heard the term \"negative SEO\", which has worrying associations and is an undesirable practice. Rest assured that competitor SEO tracking does not in any way constitute negative SEO. It's simply an effective method of healthy competition that revolves around obtaining and utilizing intelligence from the very best. <\/p>","content":[{"type":"text","data":"You may have heard the term \"negative SEO\", which has worrying associations and is an undesirable practice. Rest assured that competitor SEO tracking does not in any way constitute negative SEO. It's simply an effective method of healthy competition that revolves around obtaining and utilizing intelligence from the very best. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"putting-your-seo-skills-into-practice-to-overtake-competitors\">Putting your SEO skills into practice to overtake competitors<\/h3>","content":"Setzen Sie Ihre SEO-Kenntnisse in die Praxis um und \u00fcberholen Sie Ihre Konkurrenten","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Now that you've learned all about competitor SEO tracking, it\u2019s time to put the strategy into practice and watch your business power up the rankings. <\/p>","content":[{"type":"text","data":"Now that you've learned all about competitor SEO tracking, it\u2019s time to put the strategy into practice and watch your business power up the rankings. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As with any new skill, it'll take time and practice, but the results will be very worthwhile. Using SEO tracking, you can maximize your return on investment (ROI) and allocate marketing resources based on your understanding of your competitors\u2019 successes and failures, as well as your own website traffic.<\/p>","content":[{"type":"text","data":"As with any new skill, it'll take time and practice, but the results will be very worthwhile. Using SEO tracking, you can maximize your return on investment (ROI) and allocate marketing resources based on your understanding of your competitors\u2019 successes and failures, as well as your own website traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s important to have a clear vision of the path your organization\u2019s digital marketing activities will take. From driving the digital transformation of your business with robotic process automation (RPA) to helping your team achieve their goals with new <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-it-teams\" target=\"_blank\" rel=\"noreferrer noopener\">meeting collaboration software<\/a>, there\u2019s a lot to consider. <\/p>","content":[{"type":"text","data":"It\u2019s important to have a clear vision of the path your organization\u2019s digital marketing activities will take. From driving the digital transformation of your business with robotic process automation (RPA) to helping your team achieve their goals with new <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-it-teams\" target=\"_blank\" rel=\"noreferrer noopener\">meeting collaboration software<\/a>, there\u2019s a lot to consider. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you should always make SEO tracking an integral part of your digital marketing strategy.<\/p>","content":[{"type":"text","data":"However, you should always make SEO tracking an integral part of your digital marketing strategy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have questions about SEO tracking and how it works? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have questions about SEO tracking and how it works? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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