{"id":27479,"date":"2021-08-12T07:00:00","date_gmt":"2021-08-12T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=27479"},"modified":"2022-11-16T15:15:34","modified_gmt":"2022-11-16T22:15:34","slug":"how-to-make-your-online-business-work-for-you","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/","title":{"rendered":"Wie Sie Ihr Online-Gesch\u00e4ft f\u00fcr sich arbeiten lassen (7 Business-Tipps)"},"content":{"rendered":"<p>Trotz der COVID-19-Gesch\u00e4ftsschlie\u00dfungen finden viele Unternehmen neue M\u00f6glichkeiten im Internet. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f117fcd920d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f117fcd920d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#1_Let_Creativity_Lead\" >1. Kreativit\u00e4t f\u00fchren lassen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#2_Upgrade_Your_Equipment\" >2. Aktualisieren Sie Ihre Ausr\u00fcstung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#3_Broaden_Your_Budget\" >3. Erweitern Sie Ihr Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#4_Know_Your_Audience\" >4. Kennen Sie Ihr Publikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#5_Seek_Deals_and_Discounts\" >5. Suchen Sie nach Angeboten und Rabatten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#6_Keep_Learning\" >6. Weiter lernen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#7_Start_an_Affiliate_Program\" >7. Starten Sie ein Partnerprogramm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/#The_Takeaway\" >Das Mitnehmen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Die H\u00e4rten der vergangenen Jahre haben die <strong>sch\u00f6pferische Wirtschaft<\/strong> wie wir es noch nie gesehen haben. F\u00fcr Kreative ist es einfacher denn je, von ihren Ideen leben zu k\u00f6nnen. <\/p>\n\n\n\n<p>Gerade jetzt k\u00f6nnte die Er\u00f6ffnung oder Erweiterung eines webbasierten Unternehmens Ihre Eintrittskarte zur Rentabilit\u00e4t sein - jetzt und in Zukunft. Hier sind sieben Schritte, damit Ihr Online-Gesch\u00e4ft f\u00fcr Sie arbeitet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Let_Creativity_Lead\"><\/span><strong>1. Kreativit\u00e4t f\u00fchren lassen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie lernen, Ihre k\u00fcnstlerische Seite anzunehmen und Ihre Neigung zum Gro\u00dfdenken zu entfalten, kann dies f\u00fcr das Wachstum Ihres Unternehmens von entscheidender Bedeutung sein. Perfektion ist nicht wichtig, und man wei\u00df nie, \u00fcber welche gro\u00dfartige Idee man stolpern k\u00f6nnte. Wie Entrepreneur hervorhebt, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">Innovation<\/a> ist f\u00fcr Ihr Unternehmen, Ihre Kunden und Ihr Endergebnis von Vorteil.<\/p>\n\n\n\n<p>Unvoreingenommenheit ist wichtig, also sollten Sie jede potenzielle \"gro\u00dfe Idee\" gr\u00fcndlich pr\u00fcfen. Die besten Ideen entstehen in der Regel unter Druck. Deshalb ist jetzt der ideale Zeitpunkt, um die Denkm\u00fctze aufzusetzen und der Kreativit\u00e4t freien Lauf zu lassen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Upgrade_Your_Equipment\"><\/span><strong>2. Aktualisieren Sie Ihre Ausr\u00fcstung<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Viele Unternehmer str\u00e4uben sich dagegen, in ihr Unternehmen zu investieren. Und obwohl Sparsamkeit in diesen unberechenbaren Zeiten verst\u00e4ndlich ist, muss man manchmal Geld ausgeben, um Geld zu verdienen.<\/p>\n\n\n\n<p>Wenn Sie z. B. immer noch Ihren billigen Wi-Fi-Tarif zu Hause f\u00fcr gesch\u00e4ftliche Anrufe nutzen, k\u00f6nnten Sie potenzielle Kunden aufgrund von St\u00f6rungen verlieren. <a href=\"https:\/\/zoom.us\/\">Zoom-Sitzungen<\/a> und langsam zu versendende E-Mails. Die Investition in ein Hochleistungs-Internet bietet Ihnen ultraschnelle Geschwindigkeiten, mit denen Sie jede Facette Ihrer Online-Gesch\u00e4ftsaktivit\u00e4ten bew\u00e4ltigen k\u00f6nnen.\u00a0<\/p>\n\n\n\n<p>Auch die Anschaffung eines neuen Computers oder Laptops k\u00f6nnte eine lohnende Investition f\u00fcr Ihr neues digitales Unternehmen sein. Wenn Sie von einem station\u00e4ren Gesch\u00e4ft auf eine URL umsteigen, werden Sie wahrscheinlich viel Zeit online verbringen, und eine Ausr\u00fcstung, die damit Schritt halten kann, ist ein Muss.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Broaden_Your_Budget\"><\/span><strong>3. Erweitern Sie Ihr Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um zu beweisen, dass Sie ein ernstzunehmender Konkurrent in Ihrer Branche sind, sind m\u00f6glicherweise auch Ausgaben wie ein fachm\u00e4nnisch gestaltetes Logo und eine breitere<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> Werbebudget<\/a>. In \u00e4hnlicher Weise kann eine angemessen verwaltete und gehostete Website Ihr professionelles Image verbessern.<\/p>\n\n\n\n<p>Bedenken Sie die potenzielle Rentabilit\u00e4t dieser Investitionen und w\u00e4gen Sie Ihre Optionen sorgf\u00e4ltig ab. Aber denken Sie daran, dass es einen Unterschied zwischen zu hohen Ausgaben und einer angemessenen Budgetierung f\u00fcr das Wachstum gibt. Wenn Sie Ihr Unternehmen weiter ausbauen wollen<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> aufw\u00e4rts<\/a>dann k\u00f6nnte eine gewisse Vorauszahlung erforderlich sein.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Know_Your_Audience\"><\/span><strong>4. Kennen Sie Ihr Publikum<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Suche nach Kunden k\u00f6nnte einer der schwierigsten Aspekte bei der Aufrechterhaltung Ihres Online-Gesch\u00e4ftsmodells sein. Aber das Internet er\u00f6ffnet viele M\u00f6glichkeiten, um Kunden zu gewinnen, und viele Werbemethoden sind spektakul\u00e4r billig.<\/p>\n\n\n\n<p>Pauschale Marketingkampagnen sind jedoch nicht der beste (oder billigste) Weg, um neue Kunden zu gewinnen. Stellen Sie sich vor, Sie schicken eine bezahlte Anzeige an 1.000 zuf\u00e4llige Verbraucher - und \u00fcberlegen Sie dann, wie hoch die Chancen sind, wenn Sie stattdessen 100 Betrachter ansprechen, die bereits an Ihrem Produkt oder Ihrer Dienstleistung interessiert sind. <\/p>\n\n\n\n<p>Die Ausrichtung auf ein bestimmtes Publikum ist eine ideale M\u00f6glichkeit, um<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimieren.<\/a> Ihre Ausgaben zu senken und gleichzeitig Ihre Reichweite zu maximieren, bemerkt Thrive Hive. Nat\u00fcrlich k\u00f6nnen Sie auch mit kostenlosen und preisg\u00fcnstigen<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> Werbemethoden<\/a> wie die Produktion interaktiverer Inhalte und der Ausbau des Social-Media-Netzwerks Ihrer Marke.<\/p>\n\n\n\n<p>Eine Strategie, die Ihr Publikum mit Laserpr\u00e4zision anspricht, ist <a href=\"https:\/\/memberpress.com\/de\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einrichtung einer Website f\u00fcr Mitglieder<\/a>. Wenn Ihre Website Besuchern die M\u00f6glichkeit bietet, sich Ihrer Marke anzuschlie\u00dfen \u2013 sei es durch Produkt-Updates, einen Newsletter oder einen VIP-Club, der Rabatte auf Ihre Produkte oder Dienstleistungen gew\u00e4hrt \u2013, k\u00f6nnen Sie sicher sein, dass Sie mit einem Publikum kommunizieren und es hoffentlich auch binden, das von Ihnen h\u00f6ren m\u00f6chte. <\/p>\n\n\n\n<p>Sie haben nicht nur Inhalte und Informationen, die Sie mit der ganzen Welt teilen k\u00f6nnen, sondern mit einer Mitgliederseite teilen Sie diese auch mit einem Publikum, das sich damit besch\u00e4ftigen m\u00f6chte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Seek_Deals_and_Discounts\"><\/span><strong>5. Suchen Sie nach Angeboten und Rabatten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zahlreiche Programme sollen kleinen Unternehmen helfen, in schwierigen Zeiten \u00fcber die Runden zu kommen. Aber auch au\u00dferhalb der Pandemiezeit steht Sparen f\u00fcr Kleinunternehmer an erster Stelle. Auch wenn Sie vielleicht kein<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> kleines Unternehmen<\/a> An dieser Stelle ist eine Kostensenkung ein kluger Ansatzpunkt, um die Langlebigkeit Ihres Unternehmens zu sichern.<\/p>\n\n\n\n<p>Vor allem, wenn Sie Produkte an Kunden versenden, haben Sie m\u00f6glicherweise eine Handvoll nicht verhandelbarer Kosten f\u00fcr Ihre Gesch\u00e4ftst\u00e4tigkeit. Zum Gl\u00fcck gibt es M\u00f6glichkeiten, zu sparen<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> Verpackungskosten<\/a>selbst wenn Sie die Sendungen beschleunigen. Das Aushandeln von Mengenrabatten, die Nutzung von Streckengesch\u00e4ften und die B\u00fcndelung von Dienstleistungen und Materialien sind ebenfalls hilfreiche M\u00f6glichkeiten zur Kostensenkung in Ihrem Kleinunternehmen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Keep_Learning\"><\/span><strong>6. Weiter lernen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Als Unternehmer sollten Sie immer auf der Suche nach Wissen sein, sei es durch die F\u00fchrung Ihres Unternehmens oder durch die Suche nach Bildungsm\u00f6glichkeiten. Sie k\u00f6nnten zum Beispiel einen Online-Abschluss in Betriebswirtschaft erwerben und etwas \u00fcber Unternehmensf\u00fchrung, Buchhaltung und Marketing lernen. Ein Online-Studium erm\u00f6glicht es Ihnen <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">die Kursarbeit abschlie\u00dfen<\/a> in Ihrer Freizeit, so dass Sie sich weiterhin auf Ihr Unternehmen konzentrieren k\u00f6nnen.<\/p>\n\n\n\n<p>Sie k\u00f6nnten auch in Erw\u00e4gung ziehen, einer <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business-Networking oder Meetup-Gruppe<\/a>. Diese Gruppen sind eine gro\u00dfartige M\u00f6glichkeit, sich weiterzubilden, \u00fcber die neuesten Entwicklungen in der Branche auf dem Laufenden zu bleiben, pers\u00f6nlich zu wachsen und sogar Ihren Kundenstamm zu vergr\u00f6\u00dfern. <\/p>\n\n\n\n<p>Die Website Meetup.com ist eine gute Anlaufstelle. Besuchen Sie einfach <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">diese Seite<\/a>W\u00e4hlen Sie zun\u00e4chst die Stadt aus, die Ihnen am n\u00e4chsten liegt. Von dort aus k\u00f6nnen Sie nach der richtigen Gruppe f\u00fcr Ihre Branche und Ihre Interessen suchen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Start_an_Affiliate_Program\"><\/span>7. Starten Sie ein Partnerprogramm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Suche nach neuen Kunden ist entscheidend f\u00fcr das Wachstum Ihres Unternehmens. Und es gibt viele M\u00f6glichkeiten, f\u00fcr Ihre Produkte und Dienstleistungen zu werben. Bei vielen dieser Methoden - wie Pay-per-Click-Anzeigen (PPC) und Marketingkampagnen - m\u00fcssen Sie jedoch Geld ausgeben, unabh\u00e4ngig davon, ob Sie Ergebnisse erzielen oder nicht. Das kann schnell teuer werden.<\/p>\n\n\n\n<p>Die Gr\u00fcndung und Verwaltung eines eigenen Affiliate-Marketing-Programms ist zweifellos der beste Weg, um <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">die Kosten der Werbung zu senken<\/a>. Das liegt daran, dass Sie nicht f\u00fcr die M\u00f6glichkeit von Conversions bezahlen, sondern Ihr Vertriebsteam (Ihre Partner) nur dann, wenn es einen Verkauf t\u00e4tigt.<\/p>\n\n\n\n<p>Und da es auf dem Markt Plugins gibt, mit denen Sie Ihr eigenes Programm ganz einfach direkt von Ihrer Website aus einrichten und verwalten k\u00f6nnen, gibt es keinen Grund, es nicht zu versuchen.<\/p>\n\n\n\n<p>\u00dcberpr\u00fcfen Sie <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Wie man ein Partnerprogramm mit WordPress startet<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Das Mitnehmen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Verlagerung des Gro\u00dfteils Ihres Unternehmens ins Internet kann in vielerlei Hinsicht eine Erleichterung sein, in anderer Hinsicht aber auch eine Herausforderung. Wenn Sie sich nicht sicher sind, in welche Richtung Sie Ihr Unternehmen in der gegenw\u00e4rtigen Situation f\u00fchren sollen, helfen Ihnen die oben genannten Tipps. Denken Sie daran:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Der Kreativit\u00e4t freien Lauf lassen<\/li><li>Aktualisieren Sie Ihre Ausr\u00fcstung<\/li><li>Erweitern Sie Ihr Budget<\/li><li>Kennen Sie Ihr Publikum<\/li><li>Suche nach Angeboten und Rabatten<\/li><li>Weiter lernen<\/li><li>Start einer <a href=\"https:\/\/memberpress.com\/de\/ea\/\" title=\"Leichtes Affiliate\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Partnerprogramm<\/a><\/li><\/ol>\n\n\n\n<p>Haben Sie Fragen zur Gr\u00fcndung eines neuen Online-Gesch\u00e4fts oder zum Ausbau Ihres bestehenden Gesch\u00e4fts? Lassen Sie es uns in den Kommentaren wissen!<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. The hardships of the past couple of years have invigorated the creator economy like nothing we\u2019ve ever seen. It\u2019s easier than ever for creators to make a real living off their ideas. 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Right now, opening or expanding a web-based venture could be your\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"make your online business work,online business tips,affiliate marketing,online business,tips\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-your-online-business-work-for-you\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Make Your Online Business Work for You (7 Business Tips)\" \/>\n\t\t<meta property=\"og:description\" content=\"Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. 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"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. <\/p>","content":[{"type":"text","data":"The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>","content":[{"type":"text","data":"Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>1. Let Creativity Lead<\/strong><\/h2>","content":"1. Kreativit\u00e4t f\u00fchren lassen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>","content":[{"type":"text","data":"Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>","content":[{"type":"text","data":"Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>2. Upgrade Your Equipment<\/strong><\/h2>","content":"2. Aktualisieren Sie Ihre Ausr\u00fcstung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>","content":[{"type":"text","data":"Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;<\/p>","content":[{"type":"text","data":"For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;<\/p>","content":[{"type":"text","data":"Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>3. Broaden Your Budget<\/strong><\/h2>","content":"3. Erweitern Sie Ihr Budget","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>","content":[{"type":"text","data":"Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>","content":[{"type":"text","data":"Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>4. Know Your Audience<\/strong><\/h2>","content":"4. Kennen Sie Ihr Publikum","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>","content":[{"type":"text","data":"Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>","content":[{"type":"text","data":"However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>","content":[{"type":"text","data":"Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>","content":[{"type":"text","data":"One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>","content":[{"type":"text","data":"Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>5. Seek Deals and Discounts<\/strong><\/h2>","content":"5. Suchen Sie nach Angeboten und Rabatten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>","content":[{"type":"text","data":"Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>","content":[{"type":"text","data":"Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>6. Keep Learning<\/strong><\/h2>","content":"6. Weiter lernen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>","content":[{"type":"text","data":"As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>","content":[{"type":"text","data":"You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>","content":[{"type":"text","data":"The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. Start an Affiliate Program<\/h2>","content":"7. Starten Sie ein Partnerprogramm","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>","content":[{"type":"text","data":"Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>","content":[{"type":"text","data":"Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>","content":[{"type":"text","data":"And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>","content":[{"type":"text","data":"Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"Das Mitnehmen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>","content":[{"type":"text","data":"Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Let creativity lead<\/li><li>Upgrade your equipment<\/li><li>Broaden your budget<\/li><li>Know your audience<\/li><li>Seek deals and discounts<\/li><li>Keep learning<\/li><li>Start an affiliate program<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Der Kreativit\u00e4t freien Lauf lassen<\/li><li>Aktualisieren Sie Ihre Ausr\u00fcstung<\/li><li>Erweitern Sie Ihr Budget<\/li><li>Kennen Sie Ihr Publikum<\/li><li>Suche nach Angeboten und Rabatten<\/li><li>Weiter lernen<\/li><li>Ein Partnerprogramm starten<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/27479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=27479"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/27479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/27480"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=27479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=27479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=27479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}