{"id":28274,"date":"2021-09-16T07:00:00","date_gmt":"2021-09-16T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=28274"},"modified":"2022-11-16T15:15:26","modified_gmt":"2022-11-16T22:15:26","slug":"how-to-craft-an-seo-strategy-for-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/","title":{"rendered":"Wie man eine SEO-Strategie f\u00fcr Paywall-Inhalte in WordPress entwirft"},"content":{"rendered":"<p>Das scheint eine gro\u00dfe Aufgabe zu sein. Als Inhaber einer Mitgliederseite m\u00f6chten Sie Inhalte verbergen. Andererseits m\u00fcssen Ihre Inhalte aber auch auffindbar sein. Wie k\u00f6nnen Sie das unter einen Hut bringen?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69fe7b17b8d9a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fe7b17b8d9a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Why_would_you_want_to_paywall\" >Warum sollten Sie eine Bezahlschranke einrichten?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Giving_the_customer_what_they_want_%E2%80%93_for_a_price\" >Dem Kunden geben, was er will - zu einem bestimmten Preis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Lead-in\" >Einleitung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Metered\" >Gemessen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Dynamic_paywalls\" >Dynamische Bezahlschranken<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Hard_paywalls\" >Harte Paywalls<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Getting_technical\" >Technische Fragen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Three_additional_tips\" >Drei zus\u00e4tzliche Tipps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Keywords\" >Schl\u00fcsselw\u00f6rter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Zum Gl\u00fcck gibt es mehrere Optionen, die einen eingeschr\u00e4nkten Zugang zu den Inhalten erm\u00f6glichen, aber dennoch wettbewerbsf\u00e4hige Schl\u00fcsselw\u00f6rter liefern, die den Traffic erh\u00f6hen. Vor allem f\u00fcr Software-as-a-Service-Unternehmen gibt es viele M\u00f6glichkeiten, wie Sie Ihr SEO-SaaS-Framework verbessern k\u00f6nnen, ohne dass der Zugang eingeschr\u00e4nkt wird.<\/p>\n\n\n\n<p>Wir werden uns diese Ans\u00e4tze im Folgenden ansehen, aber stellen Sie sich zun\u00e4chst diese Frage...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_would_you_want_to_paywall\"><\/span>Warum sollten Sie eine Bezahlschranke einrichten?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gating kann kontraproduktiv sein, wenn Sie nur mehr Besucher und Links anlocken wollen. Wenn Sie jedoch mehr Abonnenten und engagierte Verbraucher gewinnen wollen, sollten Ihre Inhalte auf jeden Fall mit Gates versehen werden.  <\/p>\n\n\n\n<p>Hier sind die Vorteile der Einrichtung einer Paywall:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sie erhalten mehr Informationen \u00fcber Nutzer, die f\u00fcr den Zugang zu Inhalten bezahlen.<\/li>\n\n\n\n<li>Die Nutzer sch\u00e4tzen kostenpflichtige Inhalte mehr als kostenlose. Sie bewerten sie als n\u00fctzlicher, vertrauensw\u00fcrdiger und seri\u00f6ser.<\/li>\n\n\n\n<li>Ein Nutzer, der auf gesch\u00fctzte Inhalte zugreift, wird mit gr\u00f6\u00dferer Wahrscheinlichkeit zu einem Stammkunden oder Kunden. Auf diese Weise ist eine Paywall ein Mittel, um <a href=\"https:\/\/blog.shift4shop.com\/top-lead-generation-statistics-for-your-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lead-Generierung<\/a>.<\/li>\n\n\n\n<li>Eine Bezahlschranke bringt Einnahmen.<\/li>\n<\/ul>\n\n\n\n<p>Wenn Sie sich f\u00fcr eine Paywall entscheiden, m\u00fcssen Sie als Erstes einen zuverl\u00e4ssigen und hochwertigen <a href=\"https:\/\/memberpress.com\/de\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anbieter<\/a>wie MemberPress, die dies m\u00f6glich machen k\u00f6nnen. Stellen Sie dann sicher, dass der Inhalt es wert ist, daf\u00fcr zu bezahlen. Ein gutes Beispiel daf\u00fcr ist die <em>New York Times<\/em>das im Mai 2021 7,5 Millionen Abonnenten hatte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png\"><img decoding=\"async\" width=\"661\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png\" alt=\"Beliebteste Websites f\u00fcr Nachrichtenabonnements\" class=\"wp-image-52717\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png 661w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-194x300.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-768x1190.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-992x1536.png 992w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-110x170.png 110w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-396x614.png 396w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-442x684.png 442w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-665x1030.png 665w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-334x518.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-101x156.png 101w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-956x1480.png 956w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png 1033w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/a><figcaption class=\"wp-element-caption\">Bild iva <a href=\"https:\/\/www.statista.com\/chart\/24772\/news-websites-with-the-most-paid-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista.de<\/a><\/figcaption><\/figure>\n\n\n\n<p>Warum sind die Menschen in einer Welt voller kostenloser Informationen der Meinung, dass es sich lohnt, f\u00fcr Nachrichten zu bezahlen? Der Hauptgrund ist <strong>Ruf<\/strong>. Zeitungen wie die <em>New York Times<\/em> sind etabliert und vertrauensw\u00fcrdig. Dies sind monetarisierbare Werte. In einer Zeit, in der es so viele \u201calternative Wahrheiten\u201d gibt, ist es von unsch\u00e4tzbarem Wert, Zugang zu dem zu haben, was man getrost f\u00fcr die tats\u00e4chliche Wahrheit halten kann.<\/p>\n\n\n\n<p>Wenn Sie diese Markenbekanntheit und diesen Wert nicht bieten k\u00f6nnen, m\u00fcssen Sie sich einen anderen Grund einfallen lassen, warum die Leute f\u00fcr Ihre Inhalte bezahlen werden. Einer der besten Gr\u00fcnde ist <strong>Einzigartigkeit des Inhalts<\/strong>. Eine andere ist die gute, altmodische <strong>Qualit\u00e4t<\/strong>. Immerhin, <a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-content-creation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Inhaltliche Fragen<\/a>.\u00a0<\/p>\n\n\n\n<p>W\u00e4hrend Sie dar\u00fcber nachdenken, wie wichtig Inhalte sind, lassen Sie uns dar\u00fcber sprechen, wie Sie Gating implementieren k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giving_the_customer_what_they_want_%E2%80%93_for_a_price\"><\/span>Dem Kunden geben, was er will - zu einem bestimmten Preis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google bietet den Anbietern von Inhalten eine so genannte \u201c<strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">flexible Probenahme<\/a><\/strong>\u201c. Damit k\u00f6nnen Sie entscheiden, wie viel von Ihren Inhalten Sie den Nutzern frei zug\u00e4nglich machen wollen.\u00a0<\/p>\n\n\n\n<p>Schlie\u00dflich ist es sinnvoll, einen Teil der Inhalte kostenlos zu verschenken, denn woher soll der Verbraucher sonst wissen, dass er f\u00fcr mehr bezahlen m\u00f6chte? Es ist in der Tat ein seltenes Gesch\u00e4ft, das keine Waren ausstellt. Noch seltener ist es, dass in einem Gesch\u00e4ft, das nichts ausstellt, die Kunden Schlange stehen, um ihr Geld auszugeben.<\/p>\n\n\n\n<p>Die Implementierung Ihrer Paywall wird viel einfacher sein, wenn das Tool, das Sie zur Einrichtung verwenden, auf einem Content-Management-System aufgebaut ist, wie <a href=\"https:\/\/memberpress.com\/de\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>.<\/p>\n\n\n\n<p>Im Folgenden finden Sie einige M\u00f6glichkeiten, wie Sie flexible Stichproben anbieten k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead-in\"><\/span>Einleitung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\"><img decoding=\"async\" width=\"623\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\" alt=\"wall street journal paywall-einleitung\" class=\"wp-image-28275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png 623w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin-300x241.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><figcaption class=\"wp-element-caption\">Ein Leitartikel auf der Website des Wall Street Journal.<\/figcaption><\/figure>\n\n\n\n<p>Mit diesem Ansatz bieten Sie dem Leser einen kleinen Ausschnitt aus einem Artikel. Sie k\u00f6nnen eine Zusammenfassung oder einen einfachen ersten Absatz verwenden. Der restliche Inhalt bleibt unzug\u00e4nglich und gesperrt, bis der Nutzer eine Geb\u00fchr entrichtet. Sie haben wahrscheinlich schon gesehen <em>Die<\/em> <em>Wall Street Journal<\/em> und <em>Der Wirtschaftswissenschaftler<\/em> diese Methode verwenden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metered\"><\/span>Gemessen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window.png\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png\" alt=\"new york times paywall metered artikel\" class=\"wp-image-28276\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-300x178.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-768x455.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1536x910.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-2048x1214.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Ein Artikel auf der Website der New York Times.<\/figcaption><\/figure>\n\n\n\n<p>Beim \"Metered Sampling\" haben die Nutzer nur eine begrenzte Anzahl von Zugriffen auf vollst\u00e4ndige Artikel. Beispielsweise k\u00f6nnen sie dreimal pro Monat unbezahlten Zugang zu Artikeln erhalten. Ist das Kontingent ersch\u00f6pft, werden sie aufgefordert, eine Geb\u00fchr zu zahlen, um unbegrenzten Zugang zu erhalten. Dieser Ansatz wird von der <em>New York Times<\/em>.<\/p>\n\n\n\n<p>F\u00fcr welche Variante Sie sich entscheiden, h\u00e4ngt von der Art der Inhalte ab, die Sie bereitstellen. Wenn Sie z. B. ausf\u00fchrliches Material zu einem spannenden Thema haben, ist der Lead-in-Ansatz vielleicht am besten geeignet. <\/p>\n\n\n\n<p>Sie k\u00f6nnen die Frage auf unwiderstehliche Weise vor der Paywall stellen und auf der anderen Seite eine detaillierte L\u00f6sung anbieten.<\/p>\n\n\n\n<p>Zwei weitere Ans\u00e4tze sind hier zu nennen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_paywalls\"><\/span>Dynamische Bezahlschranken<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dies ist eine vergleichsweise neue Idee. Sie \u00fcbernimmt das Konzept der Personalisierung (das im Suchmaschinenmarketing von Unternehmen verwendet wird) und wendet es auf Gating an. Eine dynamische Paywall verwendet Daten, um zu bestimmen, welche Abonnementoption angeboten werden soll. Zum Beispiel k\u00f6nnte sie dem Benutzer nur Zugang zu bestimmten Bereichen der Website zu einem reduzierten Preis anbieten, anstatt ihn zu bitten, f\u00fcr Material zu zahlen, das er nie lesen m\u00f6chte.\u00a0<\/p>\n\n\n\n<p>Dieser Ansatz erfordert eine umfangreiche Datenerfassung, die in der Regel nur von der <a href=\"https:\/\/memberpress.com\/de\/tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">f\u00fchrende Mitgliedschafts-Plug-ins<\/a>.<\/p>\n\n\n\n<p>Mit MemberPress k\u00f6nnen Sie zum Beispiel eine <a href=\"https:\/\/memberpress.com\/de\/docs\/available-shortcodes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shortcode<\/a> in Ihren Inhalt einf\u00fcgen, der erkennt, ob der Benutzer angemeldet ist. Wenn eine Seite, die diesen Shortcode enth\u00e4lt, von einem angemeldeten Benutzer aufgerufen wird, kann dieser den Inhalt anzeigen, in dem der Shortcode platziert wurde.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hard_paywalls\"><\/span>Harte Paywalls<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Eine harte Bezahlschranke ist in der Regel nicht der beste Weg, da sie keine Stichproben beinhaltet. Vielmehr m\u00fcssen die Nutzer blind kaufen. Wenn Sie gerade erst anfangen und noch keine etablierte Marke haben, ist eine harte Bezahlschranke wahrscheinlich nicht die beste Option.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_technical\"><\/span>Technische Fragen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\"><img decoding=\"async\" width=\"960\" height=\"516\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\" alt=\"Computercode auf einem Bildschirm\" class=\"wp-image-28277\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code-768x413.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>Die Suchmaschinen m\u00fcssen in der Lage sein, die Inhalte zu \u201csehen\u201d, von denen Sie nicht wollen, dass sie von nicht zahlenden Kunden gesehen werden. Wie k\u00f6nnen Sie also die Sichtbarkeit erh\u00f6hen und gleichzeitig die Dinge im Verborgenen halten? Google bietet M\u00f6glichkeiten zur Nutzung <strong>strukturierte Daten<\/strong> um sicherzustellen, dass Ihre Inhalte auf vielen SERPs erscheinen.<\/p>\n\n\n\n<p>Schauen wir uns zwei Tools an, die Sie verwenden k\u00f6nnen.<\/p>\n\n\n\n<p><strong>Kaskadierende Stilvorlagen<\/strong> (CCS) werden h\u00e4ufig eingesetzt, um Websites visuell aufzuwerten und die Benutzerfreundlichkeit (UX) zu verbessern. Google mag es, wenn CCSs verwendet werden, um kostenlose Inhalte von kostenpflichtigen Inhalten zu trennen. Durch die Verwendung von CCSs mit strukturierten JSON-LD-Daten k\u00f6nnen Sie den Suchmaschinen mitteilen, dass bestimmte Teile Ihrer Inhalte nicht wahllos weitergegeben werden sollen.\u00a0<\/p>\n\n\n\n<p>Sie k\u00f6nnen auch die <em>cssSelector <\/em>Attribut zu .paywall, und verwenden Sie das hasPart-Attribut, um sicherzustellen, dass der Inhalt auf die von Ihnen gew\u00e4hlte Weise beschr\u00e4nkt bleibt. Eine solche Konstruktion kann mit Hilfe der Prozesserkennung oder \u00e4hnlichen Ans\u00e4tzen automatisch erfolgen.<\/p>\n\n\n\n<p>Wenn die technische Seite der Dinge nicht zu Ihren F\u00e4higkeiten geh\u00f6rt, gibt es alle Arten von <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-find-a-great-web-developer-for-your-membership-site-or-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">hervorragende Entwickler<\/a> die Ihnen weiterhelfen k\u00f6nnen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_additional_tips\"><\/span>Drei zus\u00e4tzliche Tipps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Machen Sie sich mit beschleunigten mobilen Seiten vertraut (<a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-accelerated-mobile-pages-amp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP)<\/a> um die Ladegeschwindigkeit auf mobilen Ger\u00e4ten zu verbessern.<\/li>\n\n\n\n<li>Verwenden Sie das Google-Tool zur URL-\u00dcberpr\u00fcfung, um zu testen, wie Google eine URL auf Ihrer Website crawlt und wiedergibt.<\/li>\n\n\n\n<li>Vergessen Sie nicht, sich anzuschauen, was Ihre Konkurrenten tun. Manchmal lohnt es sich, eine SEO-Konkurrenzanalyse durchzuf\u00fchren und Ideen von Ihren Konkurrenten zu \u00fcbernehmen. Das ist schlie\u00dflich eine Form der Schmeichelei.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Schl\u00fcsselw\u00f6rter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wie bei jedem Inhalt ist es auch bei der Ausarbeitung einer SEO-Strategie f\u00fcr Paywall-Inhalte wichtig, die Art der Nutzer zu ber\u00fccksichtigen, die Sie wahrscheinlich ansprechen werden. Wenn Sie eine gute Chance haben wollen, diejenigen anzusprechen, die bereit sind, f\u00fcr Ihr Angebot zu bezahlen, m\u00fcssen Sie bestimmte Keywords verwenden. <\/p>\n\n\n\n<p>Durch die Verwendung von <a href=\"https:\/\/memberpress.com\/de\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Long-Tail-Schl\u00fcsselw\u00f6rter<\/a> Anstelle von allgemeinen Begriffen k\u00f6nnen Sie sich auf die Verbraucher konzentrieren, die das, was Sie verkaufen, am ehesten kaufen w\u00fcrden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Paywalls und SEO-Prinzipien schlie\u00dfen sich also nicht gegenseitig aus - wer h\u00e4tte das gedacht? Und wenn Sie alles beisammen haben und bereit sind, ein paar Marketing-Hooks zu verschicken, vergessen Sie nicht, dass Sie mit Ihrer \u00d6ffentlichkeitsarbeit nicht bei Null anfangen m\u00fcssen. <\/p>\n\n\n\n<p>\u00dcberlegen Sie, ob Sie bestehende Inhalte f\u00fcr die Verwendung in <a href=\"https:\/\/www.business2community.com\/content-marketing\/how-to-repurpose-content-for-your-email-marketing-campaigns-02418202\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">E-Mail-Kampagnen<\/a>zum Beispiel. Das ist das Tolle an guten Inhalten: Sie m\u00fcssen nicht nur einem Zweck dienen. <\/p>\n\n\n\n<p>Ein letzter Gedanke: Machen Sie sich nicht zu viele Gedanken \u00fcber Trittbrettfahrer. K\u00fcmmern Sie sich lieber um eine reibungslose Anmeldung ohne Reibungsverluste auf dem Weg zum Nutzer. Kombinieren Sie das mit der Sichtbarkeit in den Suchmaschinen, und Sie sind startklar.<\/p>\n\n\n\n<p>Mit etwas Fantasie und der Beachtung einiger Regeln k\u00f6nnen Sie sicherstellen, dass Sie eine SEO-Strategie f\u00fcr Paywall-Inhalte haben, die wirklich funktioniert.<\/p>\n\n\n\n<p>Haben Sie weitere Fragen dazu, wie man eine SEO-Strategie f\u00fcr Paywall-Inhalte entwickelt? Fragen Sie im Kommentarbereich!<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>It seems like a tall order. As a membership site owner, you want to hide content. On the other hand, you need your content to be discoverable. How can you square this? Thankfully, several options allow for restricted access to content but still manage to provide competitive keywords that drive traffic. For software as a [\u2026]<\/p>\n","protected":false},"author":56594,"featured_media":28279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,120,102],"tags":[873,812,836,182],"class_list":{"0":"post-28274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-content","10":"category-monetization","11":"tag-content-optimization","12":"tag-content-protection","13":"tag-paywall","14":"tag-seo","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With protected content, what do you do about SEO? 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Here, founder of the award-winning accelerate agency shows us how to do an SEO strategy for paywall content.","og:url":"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/paywall-seo.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/paywall-seo.jpg","og:image:width":1231,"og:image:height":852,"article:published_time":"2021-09-16T13:00:00+00:00","article:modified_time":"2022-11-16T22:15:26+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Craft an SEO Strategy for Paywall Content in WordPress","twitter:description":"With protected content, what do you do about SEO? Here, founder of the award-winning accelerate agency shows us how to do an SEO strategy for paywall content.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/paywall-seo.jpg"},"aioseo_meta_data":{"post_id":"28274","title":null,"description":"Was tun Sie bei gesch\u00fctzten Inhalten mit SEO? Hier zeigt uns der Gr\u00fcnder der preisgekr\u00f6nten accelerate-Agentur, wie man eine SEO-Strategie f\u00fcr Paywall-Inhalte entwickelt.","keywords":[{"label":"seo strategy for paywall content","value":"seo strategy for paywall content"},{"label":"how to do seo for paywall content","value":"how to do seo for paywall content"},{"label":"seo for gated content","value":"seo for gated content"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:01:33","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-07-26 17:50:45","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Craft an SEO Strategy for Paywall Content in WordPress\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/"},{"label":"How to Craft an SEO Strategy for Paywall Content in WordPress","link":"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>It seems like a tall order. As a membership site owner, you want to hide content. On the other hand, you need your content to be discoverable. How can you square this?<\/p>","content":[{"type":"text","data":"It seems like a tall order. As a membership site owner, you want to hide content. On the other hand, you need your content to be discoverable. How can you square this?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, several options allow for restricted access to content but still manage to provide competitive keywords that drive traffic. For software as a service companies in particular, there are lots of ways you can enhance yourSEO SaaS framework while remaining gated.<\/p>","content":[{"type":"text","data":"Thankfully, several options allow for restricted access to content but still manage to provide competitive keywords that drive traffic. For software as a service companies in particular, there are lots of ways you can enhance yourSEO SaaS framework while remaining gated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ll take a look at these approaches below, but first, ask yourself this question\u2026<\/p>","content":[{"type":"text","data":"We\u2019ll take a look at these approaches below, but first, ask yourself this question\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why would you want to paywall?<\/h2>","content":"Warum sollten Sie eine Bezahlschranke einrichten?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Gating can be counterproductive if all you want to do is attract more visitors and links. However, if you want to grow your subscribers and committed consumers, your content should most definitely be gated.  <\/p>","content":[{"type":"text","data":"Gating can be counterproductive if all you want to do is attract more visitors and links. However, if you want to grow your subscribers and committed consumers, your content should most definitely be gated.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are the benefits of creating a paywall:<\/p>","content":[{"type":"text","data":"Here are the benefits of creating a paywall:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>You will get more information about users who pay to access content.<\/li>\n\n\n\n<li>Users value paywalled content more than they do free. They rate it as more useful, trustworthy, and legitimate.<\/li>\n\n\n\n<li>A user accessing gated content is more likely to become a repeat customer or client. In this way, a paywall is a means of <a href=\"https:\/\/blog.shift4shop.com\/top-lead-generation-statistics-for-your-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lead generation<\/a>.<\/li>\n\n\n\n<li>A paywall generates income.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Sie erhalten mehr Informationen \u00fcber Nutzer, die f\u00fcr den Zugang zu Inhalten bezahlen.<\/li>\n\n\n\n<li>Die Nutzer sch\u00e4tzen kostenpflichtige Inhalte mehr als kostenlose. Sie bewerten sie als n\u00fctzlicher, vertrauensw\u00fcrdiger und seri\u00f6ser.<\/li>\n\n\n\n<li>Ein Nutzer, der auf gesch\u00fctzte Inhalte zugreift, wird mit gr\u00f6\u00dferer Wahrscheinlichkeit zu einem Stammkunden oder Kunden. Auf diese Weise ist eine Paywall ein Mittel, um <a href=\"https:\/\/blog.shift4shop.com\/top-lead-generation-statistics-for-your-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lead-Generierung<\/a>.<\/li>\n\n\n\n<li>Eine Bezahlschranke bringt Einnahmen.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>You will get more information about users who pay to access content.<\/li>","content":"Sie erhalten mehr Informationen \u00fcber Nutzer, die f\u00fcr den Zugang zu Inhalten bezahlen.","data":{"text":"You will get more information about users who pay to access content."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Users value paywalled content more than they do free. They rate it as more useful, trustworthy, and legitimate.<\/li>","content":"Die Nutzer sch\u00e4tzen kostenpflichtige Inhalte mehr als kostenlose. Sie bewerten sie als n\u00fctzlicher, vertrauensw\u00fcrdiger und seri\u00f6ser.","data":{"text":"Users value paywalled content more than they do free. They rate it as more useful, trustworthy, and legitimate."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>A user accessing gated content is more likely to become a repeat customer or client. In this way, a paywall is a means of <a href=\"https:\/\/blog.shift4shop.com\/top-lead-generation-statistics-for-your-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lead generation<\/a>.<\/li>","content":"Ein Nutzer, der auf gesch\u00fctzte Inhalte zugreift, wird mit gr\u00f6\u00dferer Wahrscheinlichkeit zu einem Stammkunden oder Kunden. Auf diese Weise ist eine Paywall ein Mittel zur Lead-Generierung.","data":{"text":"A user accessing gated content is more likely to become a repeat customer or client. In this way, a paywall is a means of lead generation."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>A paywall generates income.<\/li>","content":"Eine Bezahlschranke bringt Einnahmen.","data":{"text":"A paywall generates income."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you decide you want to paywall, the first thing to do is find a reliable and high-quality <a href=\"https:\/\/memberpress.com\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">provider<\/a>, like MemberPress, who can make this happen. Then make sure the content is worth paying for. A good example of this is the <em>New York Times<\/em>, which, as of May 2021, had 7.5 million subscribers.<\/p>","content":[{"type":"text","data":"If you decide you want to paywall, the first thing to do is find a reliable and high-quality <a href=\"https:\/\/memberpress.com\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">provider<\/a>, like MemberPress, who can make this happen. Then make sure the content is worth paying for. A good example of this is the <em>New York Times<\/em>, which, as of May 2021, had 7.5 million subscribers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png\" alt=\"Most popular news subscription websites\" class=\"wp-image-52717\"\/><\/a><figcaption class=\"wp-element-caption\">Image iva <a href=\"https:\/\/www.statista.com\/chart\/24772\/news-websites-with-the-most-paid-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista.com<\/a><\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png","alt":"Most popular news subscription websites","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png","caption":"Image iva <a href=\"https:\/\/www.statista.com\/chart\/24772\/news-websites-with-the-most-paid-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista.com<\/a>","targetBlank":true,"linkDestination":"media"},"style":{"width":661,"height":1024,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In a world full of free information, why do people feel that it\u2019s worth paying for news? The main reason is <strong>reputation<\/strong>. Newspapers like the <em>New York Times<\/em> are established and trusted. These are monetizable assets. When there are so many \"alternative truths\" out there, it\u2019s invaluable to have access to what you can confidently hold to be the actual truth.<\/p>","content":[{"type":"text","data":"In a world full of free information, why do people feel that it\u2019s worth paying for news? The main reason is <strong>reputation<\/strong>. Newspapers like the <em>New York Times<\/em> are established and trusted. These are monetizable assets. When there are so many \"alternative truths\" out there, it\u2019s invaluable to have access to what you can confidently hold to be the actual truth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you can\u2019t bring that brand recognition and value to the table, you\u2019ll need to think of another reason why people will pay for your content. One of the best is <strong>content uniqueness<\/strong>. Another is good, old-fashioned <strong>quality<\/strong>. After all, <a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-content-creation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">content matters<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"If you can\u2019t bring that brand recognition and value to the table, you\u2019ll need to think of another reason why people will pay for your content. One of the best is <strong>content uniqueness<\/strong>. Another is good, old-fashioned <strong>quality<\/strong>. After all, <a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-content-creation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">content matters<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you\u2019re thinking about how content matters, let\u2019s move on to how you can implement gating.<\/p>","content":[{"type":"text","data":"While you\u2019re thinking about how content matters, let\u2019s move on to how you can implement gating."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Giving the customer what they want \u2013 for a price<\/h2>","content":"Dem Kunden geben, was er will - zu einem bestimmten Preis","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Google offers content providers something known as \"<strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">flexible sampling<\/a><\/strong>\". With this, you get to decide how much of your content you want to make freely available to users.&nbsp;<\/p>","content":[{"type":"text","data":"Google offers content providers something known as \"<strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">flexible sampling<\/a><\/strong>\". With this, you get to decide how much of your content you want to make freely available to users.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After all, it makes sense to give some of your content away without charge, otherwise, how will the consumer know they want to pay for more? It\u2019s a rare shop indeed that has no wares on display. Even rarer for a shop with nothing on display to have customers queuing up to part with their money.<\/p>","content":[{"type":"text","data":"After all, it makes sense to give some of your content away without charge, otherwise, how will the consumer know they want to pay for more? It\u2019s a rare shop indeed that has no wares on display. Even rarer for a shop with nothing on display to have customers queuing up to part with their money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Implementing your paywall will be much easier if the tool you use to set it up is built on top of a content management system like <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>.<\/p>","content":[{"type":"text","data":"Implementing your paywall will be much easier if the tool you use to set it up is built on top of a content management system like <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Following are some ways you can offer flexible sampling.<\/p>","content":[{"type":"text","data":"Following are some ways you can offer flexible sampling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Lead-in<\/h3>","content":"Einleitung","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\" alt=\"wall street journal paywall lead-in\" class=\"wp-image-28275\"\/><\/a><figcaption class=\"wp-element-caption\">An article lead-in on The Wall Street Journal website.<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png","alt":"wall street journal paywall lead-in","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png","caption":"An article lead-in on The Wall Street Journal website.","linkDestination":"media"},"style":{"width":623,"height":500,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Using this approach, you offer the reader a small section of an article. You can use an executive summary or a straightforward opening paragraph. The rest of the content remains inaccessible and off-limits until the user pays a fee. You've probably seen <em>The<\/em> <em>Wall Street Journal<\/em> and <em>The Economist<\/em> use this method.<\/p>","content":[{"type":"text","data":"Using this approach, you offer the reader a small section of an article. You can use an executive summary or a straightforward opening paragraph. The rest of the content remains inaccessible and off-limits until the user pays a fee. You've probably seen <em>The<\/em> <em>Wall Street Journal<\/em> and <em>The Economist<\/em> use this method."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Metered<\/h3>","content":"Gemessen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png\" alt=\"new york times paywall metered article\" class=\"wp-image-28276\"\/><\/a><figcaption class=\"wp-element-caption\">A metered article on The New York Times website.<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window.png","alt":"new york times paywall metered article","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png","caption":"A metered article on The New York Times website.","linkDestination":"media"},"style":{"width":1024,"height":607,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Metered sampling gives users access to complete articles a limited number of times. For example, they might be allowed unpaid access to articles three times per month. Once they\u2019ve used up the allowance, they\u2019re prompted to pay a fee to get unlimited access. This approach is favored by the <em>New York Times<\/em>.<\/p>","content":[{"type":"text","data":"Metered sampling gives users access to complete articles a limited number of times. For example, they might be allowed unpaid access to articles three times per month. Once they\u2019ve used up the allowance, they\u2019re prompted to pay a fee to get unlimited access. This approach is favored by the <em>New York Times<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which of these you decide on will depend on the nature of the content you\u2019re providing. For instance, if you have in-depth material that deals with a compelling topic, you may find that the lead-in approach works best. <\/p>","content":[{"type":"text","data":"Which of these you decide on will depend on the nature of the content you\u2019re providing. For instance, if you have in-depth material that deals with a compelling topic, you may find that the lead-in approach works best. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can pose the question in an irresistible manner in front of the paywall and offer a detailed solution on the other side.<\/p>","content":[{"type":"text","data":"You can pose the question in an irresistible manner in front of the paywall and offer a detailed solution on the other side."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Two other approaches should be mentioned here.<\/p>","content":[{"type":"text","data":"Two other approaches should be mentioned here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Dynamic paywalls<\/h3>","content":"Dynamische Bezahlschranken","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>This is a comparatively new idea. It takes the concept of personalization (used inenterprise search marketing) and applies it to gating. A dynamic paywall uses data to determine which subscription option to offer. For example, it might offer the user access to only certain areas of the site for a reduced price rather than asking them to pay for material they\u2019ll never want to read.&nbsp;<\/p>","content":[{"type":"text","data":"This is a comparatively new idea. It takes the concept of personalization (used inenterprise search marketing) and applies it to gating. A dynamic paywall uses data to determine which subscription option to offer. For example, it might offer the user access to only certain areas of the site for a reduced price rather than asking them to pay for material they\u2019ll never want to read.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach requires a good deal of data capturing, which is usually only available from the <a href=\"https:\/\/memberpress.com\/tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">leading membership plug-ins<\/a>.<\/p>","content":[{"type":"text","data":"This approach requires a good deal of data capturing, which is usually only available from the <a href=\"https:\/\/memberpress.com\/tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">leading membership plug-ins<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, with MemberPress, you can insert a <a href=\"https:\/\/memberpress.com\/docs\/available-shortcodes\/\" target=\"_blank\" rel=\"noreferrer noopener\">shortcode<\/a> into your content that will detect whether the user is logged in. When a page containing that shortcode is viewed by a logged-in user, they will be able to view the content where the shortcode has been placed.<\/p>","content":[{"type":"text","data":"For example, with MemberPress, you can insert a <a href=\"https:\/\/memberpress.com\/docs\/available-shortcodes\/\" target=\"_blank\" rel=\"noreferrer noopener\">shortcode<\/a> into your content that will detect whether the user is logged in. When a page containing that shortcode is viewed by a logged-in user, they will be able to view the content where the shortcode has been placed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Hard paywalls<\/h3>","content":"Harte Paywalls","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A hard paywall isn\u2019t usually the best way forward, because it doesn't include sampling. Rather, it requires users to buy blind. If you're just starting out and don\u2019t yet have an established brand, a hard paywall is probably not be the best option.<\/p>","content":[{"type":"text","data":"A hard paywall isn\u2019t usually the best way forward, because it doesn't include sampling. Rather, it requires users to buy blind. If you're just starting out and don\u2019t yet have an established brand, a hard paywall is probably not be the best option."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Getting technical<\/h2>","content":"Technische Fragen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\" alt=\"computer code on a screen\" class=\"wp-image-28277\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png","alt":"computer code on a screen","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png","linkDestination":"media"},"style":{"width":960,"height":516,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>You need the search engines to be able to \"see\" the content you don\u2019t want non-paying customers to see. So, how do you gain visibility while keeping things hidden? Google offers ways to use <strong>structured data<\/strong> to make sure your content appears on lots of SERPs.<\/p>","content":[{"type":"text","data":"You need the search engines to be able to \"see\" the content you don\u2019t want non-paying customers to see. So, how do you gain visibility while keeping things hidden? Google offers ways to use <strong>structured data<\/strong> to make sure your content appears on lots of SERPs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s look at two tools you can use.<\/p>","content":[{"type":"text","data":"Let\u2019s look at two tools you can use."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Cascading style sheets<\/strong> (CCSs) are often employed to give websites enhanced visuals and better user experience (UX). Google likes it when CCSs are used to separate free content from paywall content. Using CCSs with JSON-LD structured data, you can tell the search engines that certain parts of your content shouldn't be handed out indiscriminately.&nbsp;<\/p>","content":[{"type":"text","data":"<strong>Cascading style sheets<\/strong> (CCSs) are often employed to give websites enhanced visuals and better user experience (UX). Google likes it when CCSs are used to separate free content from paywall content. Using CCSs with JSON-LD structured data, you can tell the search engines that certain parts of your content shouldn't be handed out indiscriminately.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also set the <em>cssSelector <\/em>attribute to .paywall, and use the hasPart attribute to ensure content remains gated in whatever fashion you choose. Such construction can be made automatic with the use of process discovery or similar approaches.<\/p>","content":[{"type":"text","data":"You can also set the <em>cssSelector <\/em>attribute to .paywall, and use the hasPart attribute to ensure content remains gated in whatever fashion you choose. Such construction can be made automatic with the use of process discovery or similar approaches."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If the technical side of things falls outside your skillset, there are all kinds of <a href=\"https:\/\/memberpress.com\/blog\/how-to-find-a-great-web-developer-for-your-membership-site-or-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">great developers<\/a> who can help you out. <\/p>","content":[{"type":"text","data":"If the technical side of things falls outside your skillset, there are all kinds of <a href=\"https:\/\/memberpress.com\/blog\/how-to-find-a-great-web-developer-for-your-membership-site-or-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">great developers<\/a> who can help you out. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Three additional tips<\/h2>","content":"Drei zus\u00e4tzliche Tipps","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Acquaint yourself with accelerated mobile pages (<a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-accelerated-mobile-pages-amp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP)<\/a> to enhance loading speed on mobile devices.<\/li>\n\n\n\n<li>Use Google\u2019s URL inspection tool to test how Google crawls and renders a URL on your site.<\/li>\n\n\n\n<li>Don\u2019t forget to look at what your competitors are doing. Sometimes it pays to conductsome SEO competitive analysis and borrow ideas from your rivals. It\u2019s a form of flattery, after all.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Machen Sie sich mit beschleunigten mobilen Seiten vertraut (<a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-accelerated-mobile-pages-amp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP)<\/a> um die Ladegeschwindigkeit auf mobilen Ger\u00e4ten zu verbessern.<\/li>\n\n\n\n<li>Verwenden Sie das Google-Tool zur URL-\u00dcberpr\u00fcfung, um zu testen, wie Google eine URL auf Ihrer Website crawlt und wiedergibt.<\/li>\n\n\n\n<li>Vergessen Sie nicht, sich anzuschauen, was Ihre Konkurrenten tun. Manchmal lohnt es sich, eine SEO-Konkurrenzanalyse durchzuf\u00fchren und Ideen von Ihren Konkurrenten zu \u00fcbernehmen. Das ist schlie\u00dflich eine Form der Schmeichelei.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Acquaint yourself with accelerated mobile pages (<a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-accelerated-mobile-pages-amp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP)<\/a> to enhance loading speed on mobile devices.<\/li>","content":"Machen Sie sich mit beschleunigten mobilen Seiten (AMP) vertraut, um die Ladegeschwindigkeit auf mobilen Ger\u00e4ten zu verbessern.","data":{"text":"Acquaint yourself with accelerated mobile pages (AMP) to enhance loading speed on mobile devices."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Use Google\u2019s URL inspection tool to test how Google crawls and renders a URL on your site.<\/li>","content":"Verwenden Sie das Google-Tool zur URL-\u00dcberpr\u00fcfung, um zu testen, wie Google eine URL auf Ihrer Website crawlt und wiedergibt.","data":{"text":"Use Google\u2019s URL inspection tool to test how Google crawls and renders a URL on your site."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Don\u2019t forget to look at what your competitors are doing. Sometimes it pays to conductsome SEO competitive analysis and borrow ideas from your rivals. It\u2019s a form of flattery, after all.<\/li>","content":"Vergessen Sie nicht, sich anzuschauen, was Ihre Konkurrenten tun. Manchmal lohnt es sich, eine SEO-Konkurrenzanalyse durchzuf\u00fchren und Ideen von Ihren Konkurrenten zu \u00fcbernehmen. Das ist schlie\u00dflich eine Form der Schmeichelei.","data":{"text":"Don\u2019t forget to look at what your competitors are doing. Sometimes it pays to conductsome SEO competitive analysis and borrow ideas from your rivals. It\u2019s a form of flattery, after all."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Keywords<\/h2>","content":"Schl\u00fcsselw\u00f6rter","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As with any content, when crafting an SEO strategy for paywall content, it\u2019s important to consider the kind of user you\u2019re likely to attract. If you want a good chance of pulling in those who are willing to pay for what you\u2019re offering, you\u2019ll need to use specific keywords. <\/p>","content":[{"type":"text","data":"As with any content, when crafting an SEO strategy for paywall content, it\u2019s important to consider the kind of user you\u2019re likely to attract. If you want a good chance of pulling in those who are willing to pay for what you\u2019re offering, you\u2019ll need to use specific keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using <a href=\"https:\/\/memberpress.com\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">long-tail keywords<\/a> rather than broader catch-all terms, you can hone in on those consumers who are most likely to buy what you're selling.<\/p>","content":[{"type":"text","data":"By using <a href=\"https:\/\/memberpress.com\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">long-tail keywords<\/a> rather than broader catch-all terms, you can hone in on those consumers who are most likely to buy what you're selling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>So, paywalls and SEO principles are not mutually exclusive \u2013 who knew? And, when you\u2019ve put it all together and are ready to send out some marketing hooks, don\u2019t forget that you don\u2019t have to start from scratch with your outreach. <\/p>","content":[{"type":"text","data":"So, paywalls and SEO principles are not mutually exclusive \u2013 who knew? And, when you\u2019ve put it all together and are ready to send out some marketing hooks, don\u2019t forget that you don\u2019t have to start from scratch with your outreach. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Think about adapting existing content for use in <a href=\"https:\/\/www.business2community.com\/content-marketing\/how-to-repurpose-content-for-your-email-marketing-campaigns-02418202\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">email campaigns<\/a>, for instance. That\u2019s the great thing about good content: it doesn\u2019t have to be single purpose. <\/p>","content":[{"type":"text","data":"Think about adapting existing content for use in <a href=\"https:\/\/www.business2community.com\/content-marketing\/how-to-repurpose-content-for-your-email-marketing-campaigns-02418202\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">email campaigns<\/a>, for instance. That\u2019s the great thing about good content: it doesn\u2019t have to be single purpose. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One final thought \u2013 don\u2019t over-worry about freeloaders. Fret more about making the sign-up smooth, with no moments of friction along the user journey. Combine that with search engine visibility, and you\u2019re good to go.<\/p>","content":[{"type":"text","data":"One final thought \u2013 don\u2019t over-worry about freeloaders. Fret more about making the sign-up smooth, with no moments of friction along the user journey. Combine that with search engine visibility, and you\u2019re good to go."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With imagination and by following a few rules, you can ensure you have an SEO strategy for paywall content that will really perform.<\/p>","content":[{"type":"text","data":"With imagination and by following a few rules, you can ensure you have an SEO strategy for paywall content that will really perform."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have additional questions about how to craft an SEO strategy for paywall content? Ask away in the comments section!<\/p>","content":[{"type":"text","data":"Do you have additional questions about how to craft an SEO strategy for paywall content? Ask away in the comments section!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/28274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/56594"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=28274"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/28274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/28279"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=28274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=28274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=28274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}