{"id":28661,"date":"2021-08-18T07:35:07","date_gmt":"2021-08-18T13:35:07","guid":{"rendered":"https:\/\/memberpress.com\/?p=28661"},"modified":"2024-10-01T10:33:04","modified_gmt":"2024-10-01T14:33:04","slug":"how-to-optimize-email-automation-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","title":{"rendered":"Wie Sie die E-Mail-Automatisierung f\u00fcr Ihre WordPress-Mitgliedschaftsseite optimieren"},"content":{"rendered":"<p>Kundentreue ist etwas, woran jedes Unternehmen arbeitet, wenn es eine Beziehung zu seinen Kunden aufbaut. Letzten Endes sind die Unternehmen immer bestrebt, aus potenziellen Kunden Kunden zu machen und sich um die bestehenden Kunden zu k\u00fcmmern. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f09cec214c8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f09cec214c8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Why_Use_Email_Marketing\" >Warum E-Mail-Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Automation\" >E-Mail-Marketing-Automatisierung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_Does_Email_Automation_Work\" >Wie funktioniert die E-Mail-Automatisierung?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#6_Must-Have_Email_Campaigns_for_Your_Membership_Site\" >6 unverzichtbare E-Mail-Kampagnen f\u00fcr Ihre Mitgliederseite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Tips_for_Effective_Automation\" >E-Mail-Marketing-Tipps f\u00fcr eine wirksame Automatisierung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Sender_The_Best_Email_Marketing_Tools_for_Automation\" >Sender Die besten E-Mail-Marketing-Tools f\u00fcr die Automatisierung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_to_Use_Sender_with_MemberPress\" >So verwenden Sie Sender mit MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#PRO_TIP\" >PRO TIPP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Lets_Recap\" >Rekapitulieren wir<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Wenn Sie eine Mitgliederseite betreiben, m\u00fcssen sich neue Mitglieder anmelden und alte Mitglieder ihr Abonnement behalten. <\/p>\n\n\n\n<p>Um sie beide in Angriff zu nehmen, <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-run-a-successful-email-campaign\/\" title=\"\">E-Mail-Marketing<\/a> k\u00f6nnte eine perfekte L\u00f6sung sein. Anstatt E-Mails nur f\u00fcr eine Anmeldung zu verwenden, k\u00f6nnen Sie sie auf eine andere Ebene bringen und eine E-Mail-Liste erstellen, die Ihnen dabei hilft, die Markenbekanntheit zu erh\u00f6hen, Konversionen zu generieren und nat\u00fcrlich die Mitgliederzahl Ihrer Website zu steigern.<\/p>\n\n\n\n<p>In diesem Artikel erl\u00e4utern wir, warum Sie Folgendes verwenden sollten <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">E-Mail-Marketing<\/a> und die Vorteile des Einsatzes von Automatisierungstechniken. Dann geben wir Ihnen einen \u00dcberblick \u00fcber die Funktionsweise der E-Mail-Automatisierung und sechs Situationen, in denen Sie sie einsetzen sollten. <\/p>\n\n\n\n<p>Zu guter Letzt geben wir Ihnen noch einige abschlie\u00dfende Tipps und sogar ein KOSTENLOSES E-Mail-Automatisierungstool, das Ihnen beim Start Ihrer n\u00e4chsten Kampagne helfen wird. Legen wir los! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Email_Marketing\"><\/span>Warum E-Mail-Marketing? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-Mail-Marketing ist eine der wirksamsten Methoden, um den Umsatz zu steigern und Leads in tats\u00e4chliche Kunden zu verwandeln. Au\u00dferdem k\u00f6nnen Sie mit nur wenigen Klicks so viele Menschen erreichen.<\/p>\n\n\n\n<p>Sie m\u00fcssen jedoch eine gut durchdachte Strategie planen, um sicherzustellen, dass Ihre E-Mails gelesen werden und sich von denen der Konkurrenz abheben. Daf\u00fcr ist der richtige Automatisierungsprozess ein Muss!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Automation\"><\/span>E-Mail-Marketing-Automatisierung <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Automatisierung des E-Mail-Marketings wird verwendet, um \"Trigger-E-Mails\" an Ihre Abonnenten zu senden. Diese E-Mails werden auf der Grundlage der Aktionen der Verbraucher und der zugewiesenen Segmente personalisiert und dann nach einem bestimmten Zeitplan oder automatisch versendet. <\/p>\n\n\n\n<p>Mit einem Hauch von Individualisierung hilft die E-Mail-Automatisierung dabei, potenzielle Kunden und Verbraucher effektiv zu erreichen, so dass Marketingspezialisten die bestm\u00f6glichen Ergebnisse erzielen k\u00f6nnen.<\/p>\n\n\n\n<p>Die Automatisierung hat mehrere Vorteile. Erstens spart sie viel Zeit beim Erstellen und Versenden neuer Kampagnen. Au\u00dferdem erm\u00f6glicht sie es Ihnen <a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">Ihre E-Mails segmentieren l<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">st<\/a>so dass Ihre Inhalte an die spezifischen demografischen Merkmale, Verhaltensweisen und Bed\u00fcrfnisse der Kunden angepasst sind.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\" alt=\"Abbildung des Marketingsegments\" class=\"wp-image-36875\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Mit Hilfe der E-Mail-Marketing-Automatisierung sind Sie in der Lage, Ihre Zielgruppe effektiv zu gruppieren, was sich in einer Steigerung der Transaktionen und des Umsatzes niederschlagen wird.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus tr\u00e4gt die Automatisierung dazu bei, den Kontakt zu potenziellen und bestehenden Kunden aufrechtzuerhalten. Und schlie\u00dflich steigert sie die Effizienz und verwandelt Interessenten in zahlende Kunden.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Email_Automation_Work\"><\/span>Wie funktioniert die E-Mail-Automatisierung? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Automatisierung des E-Mail-Marketings kann f\u00fcr B2B- und B2C-M\u00e4rkte eingesetzt werden. Der Prozess beginnt mit bestimmten ausl\u00f6senden Ereignissen oder Aktionen, die der Kunde auf Ihrer Website durchf\u00fchrt. <\/p>\n\n\n\n<p>Whether it\u2019s a new follower on social media, a review post, an abandoned cart, or a new purchase \u2013 these might be the moves of your audience you have been waiting for.<\/p>\n\n\n\n<p>Auf der Grundlage der Ziele Ihrer Mitgliederseite k\u00f6nnen Sie eine Liste spezifischer Aktionen erstellen, die dazu f\u00fchren, dass eine E-Mail unmittelbar nach der Durchf\u00fchrung dieser Aktion versendet wird. Es gibt jedoch bestimmte Kampagnen, die alle Mitglieder-Websites bei der Optimierung der E-Mail-Marketing-Automatisierung ber\u00fccksichtigen sollten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Must-Have_Email_Campaigns_for_Your_Membership_Site\"><\/span>6 unverzichtbare E-Mail-Kampagnen f\u00fcr Ihre Mitgliederseite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mithilfe der E-Mail-Automatisierung k\u00f6nnen Sie individuelle Kampagnen erstellen, die auf bestimmte Zielgruppen zugeschnitten sind. Zu Beginn sollten Sie eine Reihe allgemeiner E-Mails vorbereiten, die Sie f\u00fcr grundlegende Kundeninteraktionen versenden k\u00f6nnen, z. B.:         <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Willkommens-E-Mail<\/li>\n\n\n\n<li>E-Mail zur erneuten Kontaktaufnahme<\/li>\n\n\n\n<li>Werbemail<\/li>\n<\/ul>\n\n\n\n<p>Im Laufe der Zeit sollten Sie die Gelegenheit nutzen, Ihre Kunden besser kennen zu lernen und die folgenden E-Mail-Kampagnen zu starten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatische Erinnerungen an die Abonnementverl\u00e4ngerung<\/li>\n\n\n\n<li>Onboarding f\u00fcr neue Kunden<\/li>\n\n\n\n<li>Verlorene Mitgliedschaftsverk\u00e4ufe<\/li>\n<\/ul>\n\n\n\n<p>Obwohl diese Art von E-Mails eher allgemeiner Natur sind, m\u00fcssen Sie dennoch personalisierte Kampagnen an Ihre segmentierten Gruppen senden. <\/p>\n\n\n\n<p>E-Mails, die Verbraucher \u00fcber einen verlassenen Einkaufswagen, bevorstehende Verk\u00e4ufe oder empfohlene Produkte informieren, k\u00f6nnen der Schl\u00fcssel zu einer erfolgreichen Beziehung zu Ihren Kunden sein.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Tips_for_Effective_Automation\"><\/span>E-Mail-Marketing-Tipps f\u00fcr eine wirksame Automatisierung <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Erstellung von Kampagnen ist langwierige und harte Arbeit, aber wenn sie richtig gemacht wird, werden Sie unendlich viele Vorteile genie\u00dfen. Es braucht Zeit, um das richtige Gleichgewicht zwischen potenziellen und aktuellen Kunden zu finden; aber sobald Sie es gefunden haben, wird die E-Mail-Automatisierung den Rest erledigen. <\/p>\n\n\n\n<p>We\u2019ve mentioned the importance of segmentation and dividing your audience into groups \u2013 without it, your emails won\u2019t reach the expected results. For that reason, email personalization is something you have to include in your email automation strategy to ensure maximum optimization.<\/p>\n\n\n\n<p>W\u00e4hrend Sie weitere Informationen \u00fcber Ihre Kunden sammeln, sind auch Tests notwendig, um zu bewerten und zu analysieren, welche Arten von E-Mails f\u00fcr Ihren Markt am besten geeignet sind.<\/p>\n\n\n\n<p>Da die meisten E-Mails auf mobilen Ger\u00e4ten ge\u00f6ffnet werden, ist es au\u00dferdem sehr wichtig, dass Sie mobilfreundliche Versionen entwerfen; andernfalls werden Ihre E-Mails nicht die maximalen Ergebnisse erzielen. <\/p>\n\n\n\n<p>Nicht zuletzt ist die Messung und Analyse der Ergebnisse ein entscheidender Teil Ihrer E-Mail-Marketingreise. Selbst wenn Ihre E-Mails erfolgreich automatisiert sind, m\u00fcssen Sie die Ergebnisse \u00fcberpr\u00fcfen und sie an die sich \u00e4ndernden Kundenw\u00fcnsche anpassen, um sich von anderen Unternehmen in Ihrer Branche abzuheben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sender_The_Best_Email_Marketing_Tools_for_Automation\"><\/span>Sender: Die besten E-Mail-Marketing-Tools f\u00fcr die Automatisierung <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-Mail-Marketing-Automatisierung ist nicht ohne ein gro\u00dfartiges Tool oder eine Software m\u00f6glich, die Ihnen eine gewisse Unterst\u00fctzung bieten kann. Es gibt zwar <a href=\"https:\/\/memberpress.com\/de\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zahlreiche Optionen<\/a> Zur Auswahl steht ein Tool, das sich dadurch auszeichnet, dass es einen KOSTENLOSEN FOREVER-Plan anbietet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png\" alt=\"Sender: Eines der besten Tools zur E-Mail-Automatisierung\" class=\"wp-image-28664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-768x397.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sender bietet alles, was Sie f\u00fcr erfolgreiches E-Mail-Marketing brauchen, einschlie\u00dflich intelligenter Automatisierung. Sie k\u00f6nnen Ihre Inhalte leicht in Angriff nehmen und Ihr Publikum mit Hilfe anderer hervorragender Funktionen erreichen. <\/p>\n\n\n\n<p>Sender verf\u00fcgt auch \u00fcber zahlreiche Tutorials, die Ihnen bei der Durchf\u00fchrung einer erfolgreichen E-Mail-Marketingkampagne helfen, sowie \u00fcber ein hervorragendes Support-Team, das Ihnen jederzeit zur Verf\u00fcgung steht, wenn Sie pers\u00f6nliche Unterst\u00fctzung ben\u00f6tigen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Sender_with_MemberPress\"><\/span>So verwenden Sie Sender mit MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg\" alt=\"memberpress und zapier\" class=\"wp-image-17916\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1080x608.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Die Verwendung von Sender mit MemberPress ist einfach mit unserem <a href=\"https:\/\/memberpress.com\/de\/addons\/zapier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier-Integration<\/a>. Besuchen Sie unser <a href=\"https:\/\/memberpress.com\/de\/docs\/official-memberpress-zapier-integration\/\" target=\"_blank\" rel=\"noopener\">Zapier-Hilfedokument<\/a> f\u00fcr Anleitungen, die Ihnen bei der Einrichtung helfen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRO_TIP\"><\/span>PRO TIPP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sie werden feststellen, dass viele der automatisierten MemberPress-E-Mail-Vorlagen \u00fcber <strong>Standard-Sternchen<\/strong> in der Betreffzeile und im Text der E-Mail. Vielleicht m\u00f6chten Sie diese entfernen, um Ihren E-Mails einen pers\u00f6nlicheren Charakter zu verleihen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_Recap\"><\/span>Rekapitulieren wir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-Mails nur f\u00fcr die Anmeldung zu verwenden, w\u00e4re reine Zeitverschwendung. Nutzen Sie stattdessen die Vorteile des automatisierten E-Mail-Marketings, um Kundendaten zu sammeln und die Ereignisse auf Ihrer Mitgliederseite zu optimieren. <\/p>\n\n\n\n<p>Eine der besten Strategien, die Sie anwenden k\u00f6nnen, ist die E-Mail-Automatisierung. 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18:57:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-08-18 12:47:17","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Optimize Email Automation for Your WordPress Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership 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