{"id":28661,"date":"2021-08-18T07:35:07","date_gmt":"2021-08-18T13:35:07","guid":{"rendered":"https:\/\/memberpress.com\/?p=28661"},"modified":"2024-10-01T10:33:04","modified_gmt":"2024-10-01T14:33:04","slug":"how-to-optimize-email-automation-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","title":{"rendered":"How to Optimize Email Automation for Your WordPress Membership Site"},"content":{"rendered":"\n<p>Customer loyalty is something every business is trying to work on when building a relationship with the customers. At the end of the day, companies always aim to make prospects to clients and take good care of existing ones. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c82add629e7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c82add629e7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Why_Use_Email_Marketing\" >Why Use Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Automation\" >Email Marketing Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_Does_Email_Automation_Work\" >How Does Email Automation Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#6_Must-Have_Email_Campaigns_for_Your_Membership_Site\" >6 Must-Have Email Campaigns for Your Membership Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Tips_for_Effective_Automation\" >Email Marketing Tips for Effective Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Sender_The_Best_Email_Marketing_Tools_for_Automation\" >Sender The Best Email Marketing Tools for Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_to_Use_Sender_with_MemberPress\" >How to Use Sender with MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#PRO_TIP\" >PRO TIP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Lets_Recap\" >Let's Recap<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>If you run a membership site, you will need new members to register and old ones to keep their subscriptions. <\/p>\n\n\n\n<p>To tackle them both, <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-email-campaign\/\" title=\"\">email marketing<\/a> might be a perfect solution. Rather than just using emails for a sign-up, you can take them to another level and make an email list that will help you to increase brand awareness, generate conversions, and of course, grow site memberships.<\/p>\n\n\n\n<p>In this article, we\u2019ll explain why you should use <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">email marketing<\/a> and the benefits of adding automation techniques. Then, we\u2019ll give you a rundown on how email automation works, along with six situations where you\u2019ll want to use it. <\/p>\n\n\n\n<p>Last but not least, we\u2019ll leave you with some final tips and even a FREE email automation tool to help you start your next campaign. Let\u2019s dig in! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Email_Marketing\"><\/span>Why Use Email Marketing? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing is one of the most effective methods used to increase sales and generate leads into actual customers. Moreover, you can reach so many people in just a matter of clicks.<\/p>\n\n\n\n<p>However, you need to plan a well-thought-out strategy to make sure your emails are being read and they stand out from the competition. In order to do just that, having the right automation process is a must!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Automation\"><\/span>Email Marketing Automation <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing automation is used to send \u201ctrigger emails\u201d to your subscribers. These emails are personalized based on consumers\u2019 actions and assigned segments to then be sent on a timed or automated schedule. <\/p>\n\n\n\n<p>With a touch of customization, email automation helps reach prospects and consumers effectively, enabling marketers to achieve the best possible results.<\/p>\n\n\n\n<p>Automation has multiple advantages. First, it saves so much time when creating and sending new campaigns. It also allows you to <a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">segment your email l<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">st<\/a>, so your content is adapted to the customers' specific demographics, behaviors, and needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\" alt=\"marketing segment illustration\" class=\"wp-image-36875\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>With the help of email marketing automation, you will be able to group your audience effectively, and as a result, you will see increased transactions and revenue.<\/p>\n\n\n\n<p>Furthermore, automation helps to maintain excellent engagement with potential and current customers. Lastly, it increases efficiency and converts prospects into paying customers.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Email_Automation_Work\"><\/span>How Does Email Automation Work? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing automation can be used for B2B and B2C markets. The process begins with certain trigger events or actions the customer makes on your site. <\/p>\n\n\n\n<p>Whether it\u2019s a new follower on social media, a review post, an abandoned cart, or a new purchase \u2013 these might be the moves of your audience you have been waiting for.<\/p>\n\n\n\n<p>Based on your membership site\u2019s objectives and goals, you can create a list of specific actions, which will result in an email being sent right after that action was taken. However, there are certain campaigns that all membership sites should consider when optimizing email marketing automation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Must-Have_Email_Campaigns_for_Your_Membership_Site\"><\/span>6 Must-Have Email Campaigns for Your Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email automation can help you create customized campaigns to target personalized audience segments. To start, you\u2019ll want to prepare a set of generic emails to send out for basic consumer interactions, such as:         <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome Email<\/li>\n\n\n\n<li>Re-engagement Email<\/li>\n\n\n\n<li>Promotional Email<\/li>\n<\/ul>\n\n\n\n<p>As time goes on, you should take the opportunity to get to know your customers a bit better and release the following email campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated Subscription Renewal Reminders<\/li>\n\n\n\n<li>New Client Onboarding<\/li>\n\n\n\n<li>Lost Membership Sales<\/li>\n<\/ul>\n\n\n\n<p>Although these types of emails are more generic, you\u2019ll still need to send personalized campaigns to your segmented groups. <\/p>\n\n\n\n<p>Emails to notify consumers of an abandoned cart, upcoming sales, or suggested products might be the key to a successful relationship with your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Tips_for_Effective_Automation\"><\/span>Email Marketing Tips for Effective Automation <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Campaign creation is long and hard work, but when done right, you will enjoy endless benefits. It takes time to find the right balance between prospective and current customers; but once you find it, email automation will take care of the rest. <\/p>\n\n\n\n<p>We\u2019ve mentioned the importance of segmentation and dividing your audience into groups \u2013 without it, your emails won\u2019t reach the expected results. For that reason, email personalization is something you have to include in your email automation strategy to ensure maximum optimization.<\/p>\n\n\n\n<p>While you keep collecting further information on your customers, testing is also necessary to evaluate and analyze what types of emails work best for your market.<\/p>\n\n\n\n<p>Besides, with most emails being opened on mobile devices, it\u2019s very important to ensure that you are designing mobile-friendly versions; otherwise, your emails will not reach the maximum results. <\/p>\n\n\n\n<p>Last but not least, measuring and analyzing the results is a crucial part of your email marketing journey. Even when your emails are successfully automated, you still have to review the results and adapt them to changing consumer demands to stand out from other businesses in your industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sender_The_Best_Email_Marketing_Tools_for_Automation\"><\/span>Sender: The Best Email Marketing Tools for Automation <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Email marketing automation is not available without a great tool or software that can offer you some assistance. While there are <a href=\"https:\/\/memberpress.com\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plenty of options<\/a> to choose from, there is one tool that stands out by offering a FREE FOREVER plan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png\" alt=\"Sender: One of the best email automation tools\" class=\"wp-image-28664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-768x397.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sender offers everything you need for successful email marketing, including smart automation. You can easily tackle your content and reach your audience with the help of other excellent features available. <\/p>\n\n\n\n<p>Sender also has many tutorials available to help you run a successful email marketing campaign, along with a stellar support team available whenever you need personalized assistance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Sender_with_MemberPress\"><\/span>How to Use Sender with MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg\" alt=\"memberpress and zapier\" class=\"wp-image-17916\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1080x608.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Using Sender with MemberPress is easy with our <a href=\"https:\/\/memberpress.com\/addons\/zapier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zapier integration<\/a>. Head over to our <a href=\"https:\/\/memberpress.com\/docs\/official-memberpress-zapier-integration\/\" target=\"_blank\" rel=\"noopener\">Zapier help doc<\/a> for instructions to help you get set up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRO_TIP\"><\/span>PRO TIP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You'll find that many of the MemberPress automated email templates have <strong>default asterisks<\/strong> in the email subject line and body. You might want to remove those to give your emails a more personalized feel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_Recap\"><\/span>Let's Recap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Only using emails for sign-up purposes would be such a waste of time. Instead, use the advantages of automated email marketing to collect consumer data and optimize the events that take place on your membership site. <\/p>\n\n\n\n<p>One of the best strategies you can use is email automation. This can help you reach potential customers, as well as update current customers on all the new and exciting things happening in your membership community. <\/p>\n\n\n\n<p>And by selecting a list of triggers and actions from your audience, you\u2019ll easily be able to set up email automation and approach your clients with emails they won\u2019t deny.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Keep in mind, automation will only be effective if you include other important aspects of email marketing, such as segmentation, personalization, analytics testing, and mobile-friendly designs. Without these features, you won\u2019t go far in your email marketing game. <\/p>\n\n\n\n<p>Lastly, you\u2019ll need a great tool or software to help you out with your email marketing efforts. Senderis an excellent choice providing you with all the tools you\u2019ll need to step up in your email marketing game \u2013  completely free of charge!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to subscribe to our newsletter in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> up to your right!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer loyalty is something every business is trying to work on when building a relationship with the customers. At the end of the day, companies always aim to make prospects to clients and take good care of existing ones. If you run a membership site, you will need new members to register and old ones [\u2026]<\/p>\n","protected":false},"author":57291,"featured_media":28663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[332,169,883,70],"class_list":{"0":"post-28661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-email-automation","10":"tag-email-marketing","11":"tag-email-tools","12":"tag-membership-site","13":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Email marketing is one of the most effective ways to increase sales and generate leads. 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