{"id":29489,"date":"2021-11-01T07:00:00","date_gmt":"2021-11-01T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29489"},"modified":"2022-11-16T15:15:14","modified_gmt":"2022-11-16T22:15:14","slug":"how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/","title":{"rendered":"Wie man mit gezieltem Marketing mehr Geld mit WordPress verdienen kann"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p><strong><em>Die MemberPress Groundhogg-Integration macht gezieltes Marketing schnell und einfach.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a44a4bb0962c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a44a4bb0962c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#Keep_reading_to_learn%E2%80%A6\" >Lesen Sie weiter, um zu erfahren...<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#What_youll_need_to_implement_these_strategies\" >Was Sie f\u00fcr die Umsetzung dieser Strategien ben\u00f6tigen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#Convert_more_free_trials_with_less_effort\" >Mehr kostenlose Testversionen mit weniger Aufwand konvertieren<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#For_Example%E2%80%A6\" >Zum Beispiel...<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#Put_customer_onboarding_on_autopilot\" >Schalten Sie die Kundenanbindung auf Autopilot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#Prevent_churn_proactively\" >Proaktive Verhinderung von Abwanderung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#Prevent_churn_reactively\" >Reaktiv die Abwanderung verhindern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#Target_members_and_find_new_business\" >Mitglieder ansprechen und neue Gesch\u00e4fte finden<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#For_Example%E2%80%A6-2\" >Zum Beispiel...<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/#Next_steps_to_level_up_your_membership_site\" >N\u00e4chste Schritte zur Verbesserung Ihrer Mitgliederseite<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>MemberPress macht die Einrichtung Ihrer Mitgliederseite einfach und schnell, was es Unternehmern wie Ihnen erm\u00f6glicht, Ihre Ideen in Hyperspeed auf den Markt zu bringen.<\/p>\n\n\n\n<p>Was vielleicht nicht ganz so einfach ist, ist, Mitglieder dazu zu bringen, sich anzumelden, wenn Sie bereit sind zu starten, und sie dazu zu bringen, dabei zu bleiben, wenn sie sich angemeldet haben.<\/p>\n\n\n\n<p>Gl\u00fccklicherweise gibt es einige grundlegende Marketingstrategien f\u00fcr Mitgliederseiten, die nachweislich erfolgreich sind <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-retention\/\" title=\"\">Umsatzsteigerung und Kundenbindung<\/a>. Auf diese Weise k\u00f6nnen Sie sich auf die Bereitstellung gro\u00dfartiger Inhalte konzentrieren, anstatt sich um Kundenakquise und -abwanderung zu k\u00fcmmern.<\/p>\n\n\n\n<p>Das Beste daran ist, dass Sie all diese Strategien mit Hilfe der folgenden Methoden umsetzen k\u00f6nnen <a href=\"https:\/\/www.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groundhogg, ein CRM- und Marketingautomatisierungs-Plugin f\u00fcr WordPress<\/a>. Wenn Sie bereits einen solchen Dienst nutzen, k\u00f6nnen Sie viele dieser Strategien auch mit Tools wie WPFusion umsetzen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lesen Sie weiter, um zu erfahren...<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wie man mehr kostenlose Testversionen umsetzt<\/li>\n\n\n\n<li>Wie Sie Ihre Kundenansprache auf Autopilot stellen<\/li>\n\n\n\n<li>Wie man Abwanderung automatisch verhindert<\/li>\n\n\n\n<li>Wie man verlorene Mitglieder nach einer K\u00fcndigung zur\u00fcckgewinnt<\/li>\n\n\n\n<li>Wie man das Engagement der Mitglieder erh\u00f6ht<\/li>\n\n\n\n<li>Wie man Mitglieder mit spezifischem Marketing anspricht<\/li>\n<\/ul>\n\n\n\n<p>Am Ende verrate ich Ihnen, wie Sie die E-Mail- und Trichtervorlagen f\u00fcr alle in diesem Artikel vorgestellten Strategien herunterladen k\u00f6nnen. <\/p>\n\n\n\n<p>Und ich verrate Ihnen, wo Sie weitere Strategien lernen k\u00f6nnen, um den Schwarzen Freitag zu nutzen, <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" title=\"BuddyBoss Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">BuddyBoss<\/a>, LMS-Tools und mehr!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was Sie f\u00fcr die Umsetzung dieser Strategien ben\u00f6tigen<\/h2>\n\n\n\n<p>Bevor wir uns mit dem \u201cWie\u201d besch\u00e4ftigen k\u00f6nnen, m\u00fcssen Sie einige Dinge installieren und einrichten...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - MemberPress Integration<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/conditional-logic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Bedingte Logik Addon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/advanced-features\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Erweiterte Funktionen Addon<\/a><\/li>\n<\/ul>\n\n\n\n<p>ODER verwenden Sie...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jedes SaaS-CRM wie <a href=\"https:\/\/memberpress.com\/go\/hubspot\/\" title=\"Hubspot Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">HubSpot<\/a> oder <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">ActiveCampaign<\/a><\/li>\n\n\n\n<li>WPFusion<\/li>\n<\/ul>\n\n\n\n<p>Alle Screenshots und genauen Schritte unten basieren auf der Groundhogg-Plattform. Die Kernstrategien k\u00f6nnen jedoch auf die meisten SaaS-CRM- und Marketing-Automatisierungs-Tools angewendet werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Convert_more_free_trials_with_less_effort\"><\/span>Mehr kostenlose Testversionen mit weniger Aufwand konvertieren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MemberPress bietet Ihnen die sehr n\u00fctzliche M\u00f6glichkeit, kostenlose Testversionen Ihres Mitgliedschaftsprogramms anzubieten. Dies macht es wirklich einfach, den Mitgliedern eine Vorschau auf Ihr Angebot zu geben, bevor sie sich festlegen.<\/p>\n\n\n\n<p>Es ist ziemlich einfach, Interessenten f\u00fcr die kostenlose Testphase zu gewinnen. Sie dazu zu bringen, den ersten Abrechnungszeitraum zu \u00fcberstehen, kann der schwierige Teil sein.<\/p>\n\n\n\n<p>Es gibt eine Reihe von Gr\u00fcnden, warum Menschen nicht konvertieren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Der Inhalt war nicht f\u00fcr sie bestimmt<\/li>\n\n\n\n<li>Sie k\u00f6nnen es sich nicht leisten<\/li>\n\n\n\n<li>Sie haben das Problem, das sie l\u00f6sen wollten, nicht mehr.<\/li>\n\n\n\n<li>\u2026und so weiter<\/li>\n<\/ul>\n\n\n\n<p>Der eigentliche Grund f\u00fcr den Abbruch von Studien ist jedoch h\u00e4ufig, dass <strong>sie vergessen, dass sie sich \u00fcberhaupt erst angemeldet haben<\/strong>. Das hei\u00dft, sie haben die Probezeit nicht genutzt, um sich \u00fcber den Inhalt zu informieren, die Zahlungserinnerung zu erhalten und zu k\u00fcndigen - weil sie nicht <em>verwenden. <\/em>die Probezeit.<\/p>\n\n\n\n<p>Dieses Problem ist absolut vermeidbar, und der Prozess, um es zu vermeiden, ist relativ einfach.<\/p>\n\n\n\n<p>Das m\u00fcssen Sie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verfolgen Sie, wer derzeit an einem Verfahren teilnimmt und wer nicht.<\/li>\n\n\n\n<li>Senden Sie E-Mails oder Textnachrichten an die Studienteilnehmer<\/li>\n\n\n\n<li>Erinnern Sie die Testpersonen daran, sich einzuloggen und Inhalte zu konsumieren, solange sie sich in der Testphase befinden.<\/li>\n<\/ul>\n\n\n\n<p>Groundhogg macht dies alles fast zu einfach!<\/p>\n\n\n\n<p>Wenn Sie einen MemberPress-Mitgliedschaftsplan bearbeiten, sehen Sie die Groundhogg-Integrationskarte. Wenn eine Testversion aktiviert ist, sehen Sie auch die Option \u201cTrial Tags\u201d.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags.png\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1024x443.png\" alt=\"Groundhogg Trial Tags\" class=\"wp-image-52738\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1024x443.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1536x664.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-393x170.png 393w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1216x526.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1832x792.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-700x303.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-156x67.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1080x467.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags.png 1860w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Diese Tags werden auf einen Kontakt angewendet, wenn er sich f\u00fcr die Testphase anmeldet, und werden entfernt, wenn die Testphase beendet ist oder wenn er die Testphase abbricht.<\/p>\n\n\n\n<p>Jetzt k\u00f6nnen Sie einen Trichter erstellen, der aktiviert wird, wenn eine Testphase gestartet wird. Dieser Trichter sendet zeitlich abgestimmte E-Mails an den Kunden, in denen erkl\u00e4rt wird, wie die Mitgliedschaft funktioniert, und die ihn zur Teilnahme und zum Konsum von Inhalten ermutigen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zum Beispiel...<\/h3>\n\n\n\n<p>Nehmen wir an, Sie haben eine Testphase von 14 Tagen. Sie k\u00f6nnten jeden zweiten Tag eine Erinnerungs-E-Mail senden, insgesamt also acht E-Mails. Nachfolgend finden Sie einige beliebte Themen, die w\u00e4hrend einer Testphase behandelt werden sollten.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Willkommen an Bord!<\/li>\n\n\n\n<li>So holen Sie das Beste aus Ihrer Studie heraus.<\/li>\n\n\n\n<li>Verpassen Sie nicht den gro\u00dfartigen Inhalt w\u00e4hrend Ihres Tests!<\/li>\n\n\n\n<li>Sie haben die H\u00e4lfte Ihres Prozesses hinter sich.<\/li>\n\n\n\n<li>Haben Sie diese wirklich coole Funktion gesehen?<\/li>\n\n\n\n<li>Loggen Sie sich ein, um zu sehen, wie Sie eine coole Sache machen k\u00f6nnen...<\/li>\n\n\n\n<li>Sie machen das toll, weiter so!<\/li>\n\n\n\n<li>Wir freuen uns darauf, gemeinsam Gro\u00dfes zu leisten (der Prozess ist vorbei)<\/li>\n<\/ol>\n\n\n\n<p>Indem Sie in st\u00e4ndiger Kommunikation mit dem Testkunden bleiben, k\u00f6nnen Sie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stellen Sie sicher, dass sie den Prozess nicht vergessen<\/li>\n\n\n\n<li>Stellen Sie sicher, dass sie nicht verwirrt sind, wenn sie die Rechnung erhalten<\/li>\n\n\n\n<li>Erh\u00f6hung der Wahrscheinlichkeit, dass sie die Mitgliedschaft behalten<\/li>\n<\/ul>\n\n\n\n<p>Hier ist, wie dieser Trichter in Groundhogg aussehen k\u00f6nnte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1024x521.png\" alt=\"Versuchstrichter\" class=\"wp-image-52731\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1080x549.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sie k\u00f6nnen dann den Trichter beenden, wenn das Test-Tag entfernt wird, und einen Filter hinzuf\u00fcgen, der anzeigt, dass das Mitglied immer noch f\u00fcr die Mitgliedschaft aktiv ist. Dies wird Ihnen eine Konversionsrate von erfolgreichen Versuchen geben, die Sie in den Berichten von Groundhogg sehen k\u00f6nnen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown.png\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1024x523.png\" alt=\"Aufschl\u00fcsselung des Groundhogg-Trichters\" class=\"wp-image-52732\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1024x523.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-768x392.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1536x784.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-333x170.png 333w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-840x429.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1216x621.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-700x357.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1080x551.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown.png 1833w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Groundhogg Berichte zeigen Ihnen die Anzahl der Versuche f\u00fcr jede Mitgliedschaft, die Sie verkaufen. Auf diese Weise k\u00f6nnen Sie Optimierungen vornehmen, um die Konversionsrate zu verbessern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Put_customer_onboarding_on_autopilot\"><\/span>Schalten Sie die Kundenanbindung auf Autopilot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie kein Customer Onboarding betreiben, k\u00f6nnten Sie sich selbst ins Bein schie\u00dfen. Customer Onboarding ist unerl\u00e4sslich, um eine geringe Abwanderung und eine dauerhafte Mitgliedschaft zu gew\u00e4hrleisten.<\/p>\n\n\n\n<p>Die Kundenbeziehung unterscheidet sich eigentlich nicht von jeder menschlichen Beziehung. Kunden m\u00fcssen sich sicher, wertgesch\u00e4tzt und umsorgt f\u00fchlen - und das beginnt schon beim Onboarding.<\/p>\n\n\n\n<p>Wenn sich ein neues Mitglied anmeldet, erh\u00e4lt es den allgemeinen MemberPress Active Member Tag, den Sie in den Groundhogg Einstellungen einstellen k\u00f6nnen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag.png\"><img decoding=\"async\" width=\"1024\" height=\"182\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1024x182.png\" alt=\"Groundhogg aktives Mitglied tag\" class=\"wp-image-52733\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1024x182.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-300x53.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-768x137.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1536x273.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-660x117.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-840x149.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1216x216.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-700x124.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-156x28.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1080x192.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag.png 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Wie beim Trichter f\u00fcr die Testphase k\u00f6nnen Sie einen neuen Trichter erstellen, um Willkommens-E-Mails an alle neuen Mitglieder zu senden, die mit dem Tag f\u00fcr aktive Mitglieder beginnen.<\/p>\n\n\n\n<p>Einige wichtige Themen, die beim Onboarding behandelt werden sollten, sind...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hier sollten Sie anfangen<\/li>\n\n\n\n<li>Navigieren auf dem Dashboard<\/li>\n\n\n\n<li>Kontaktaufnahme mit dem Support<\/li>\n\n\n\n<li>Aktualisierung Ihrer Rechnungsdaten<\/li>\n\n\n\n<li>Was ist zu tun, wenn Sie sich nicht anmelden k\u00f6nnen?<\/li>\n\n\n\n<li>usw...<\/li>\n<\/ul>\n\n\n\n<p>Diese Themen tragen dazu bei, den Kunden zu versichern, dass sie eine gute Entscheidung getroffen haben, und erleichtern ihnen die Navigation durch Ihre Mitgliedschaft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prevent_churn_proactively\"><\/span>Abwanderung verhindern <em>proaktiv<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Abwanderungsrate ist der Prozentsatz der Mitglieder, die sich anmelden und dann k\u00fcndigen. Das Ziel ist es, K\u00fcndigungen zu verhindern, bevor sie passieren.<\/p>\n\n\n\n<p>Warum sagen die Leute also ab? Wie ich bereits sagte, ist der h\u00e4ufigste Grund f\u00fcr eine Absage...\u00a0<\/p>\n\n\n\n<p><strong>\u201cIch habe es nicht benutzt.\u201d<\/strong><\/p>\n\n\n\n<p>Wir melden uns oft mit guten Vors\u00e4tzen an (z. B. im Fitnessstudio). Aber das Leben kommt uns in die Quere und siehe da, nach drei Besuchen sitzen wir wieder auf der Couch und versuchen, telefonisch abzusagen.<\/p>\n\n\n\n<p>Der beste Weg, die Abwanderung aufgrund von Nichtnutzung zu verhindern, ist also <strong>F\u00f6rderung des Kundenengagements<\/strong>. Menschen, die das Produkt verwenden <strong>und Ergebnisse erhalten <\/strong>im Allgemeinen weiterhin daf\u00fcr bezahlen.<\/p>\n\n\n\n<p>Einige beliebte Methoden zur F\u00f6rderung des Engagements sind...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verfolgung und \u00c4nderung des Engagements\u00a0<\/li>\n\n\n\n<li>Belohnendes Engagement (denken Sie an <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gamification<\/a>)<\/li>\n\n\n\n<li>Schnelle Erfolge (Gef\u00fchl des schnellen Fortschritts)<\/li>\n\n\n\n<li>Verwenden Sie auslaufende Inhalte (<a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-live-sales-notifications-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">FOMO ausnutzen<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Eine einfache M\u00f6glichkeit, das Engagement zu verfolgen, ist die \u00dcberwachung des Anmelde- oder Seitenbesuchsverhaltens. Wenn sich ein Mitglied innerhalb weniger Tage nicht anmeldet oder sein Dashboard nicht besucht, besteht die Gefahr, dass es sich abmeldet.<\/p>\n\n\n\n<p>Um dieses Problem zu l\u00f6sen, k\u00f6nnen Sie einen Trichter einrichten, um eine <a href=\"https:\/\/www.groundhogg.io\/downloads\/sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erinnerungs-SMS<\/a> oder E-Mail, um das Mitglied aufzufordern, sich wieder zu melden.<\/p>\n\n\n\n<p>In Groundhogg wird dies als <strong>Anmeldeerinnerungstrichter<\/strong>. Sie beginnt, wenn sich das Mitglied zum ersten Mal anmeldet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel.png\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1024x443.png\" alt=\"Groundhogg Login-Erinnerungstrichter\" class=\"wp-image-52734\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1024x443.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-768x332.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1536x664.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-393x170.png 393w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-840x363.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1216x525.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1832x792.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-700x302.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-156x67.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1080x467.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Wenn sie sich nach sieben Tagen nicht wieder einloggen, sendet Groundhogg eine E-Mail mit der Aufforderung, ihr Dashboard zu besuchen. Das Leben passiert. Hin und wieder einen Ansto\u00df zu senden, kann verhindern, dass Mitglieder ihre Mitgliedschaft komplett aufgeben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prevent_churn_reactively\"><\/span>Abwanderung verhindern <em>reaktiv<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Okay, wir haben also besprochen, wie man die Abwanderung durch F\u00f6rderung des Engagements verhindert. Aber manchmal reicht das nicht aus, und das Mitglied wird auf jeden Fall k\u00fcndigen.<\/p>\n\n\n\n<p>Daf\u00fcr k\u00f6nnte es eine Reihe von Gr\u00fcnden geben...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sie haben es nicht genutzt (obwohl Sie f\u00fcr ein gesundes Engagement geworben haben)<\/li>\n\n\n\n<li>Sie haben ihr Problem gel\u00f6st und sie brauchen keinen Zugang mehr<\/li>\n\n\n\n<li>Sie haben finanzielle Probleme und k\u00f6nnen es sich nicht leisten<\/li>\n\n\n\n<li>Sie haben anderswo ein konkurrenzf\u00e4higes Angebot gefunden und sich f\u00fcr einen Wechsel entschieden.<\/li>\n\n\n\n<li>usw...<\/li>\n<\/ul>\n\n\n\n<p>Je nach den Umst\u00e4nden gibt es Zeiten, in denen man nichts tun kann, um ein Mitglied zum Bleiben zu bewegen, und man sich einfach verabschieden muss.<\/p>\n\n\n\n<p>Aber manchmal stehen die Sterne gut, und das richtige Angebot kann jemanden umstimmen.<\/p>\n\n\n\n<p>Wenn ein Mitglied den Zugang zu Groundhogg verliert - sei es, weil es sich abgemeldet hat oder weil seine Mitgliedschaft abgelaufen ist - wird die Zugangsmarke des Mitglieds aus seinem Profil entfernt.<\/p>\n\n\n\n<p>Sie k\u00f6nnen diesen Ausl\u00f6ser verwenden, um einen Trichter zu starten, der \u00fcber mehrere Tage hinweg Angebote versendet, um dem Kunden einen Anreiz zu geben, sich erneut anzumelden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery.png\"><img decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1024x553.png\" alt=\"Groundhogg Mitglied Erholung\" class=\"wp-image-52735\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1024x553.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1536x829.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-315x170.png 315w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-840x453.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1216x656.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1832x988.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-700x378.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1080x583.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Im Allgemeinen sind drei E-Mails der richtige Zeitpunkt. Bei mehr als drei E-Mails riskieren Sie, den Kunden zu verprellen.<\/p>\n\n\n\n<p>Sie m\u00f6chten unseren Trichter mit einem Tag zwischen jeder E-Mail einrichten. Die E-Mails sollten so etwas sein wie...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Schade, dass Sie gehen, k\u00f6nnen Sie uns sagen, warum?<\/li>\n\n\n\n<li>K\u00f6nnen wir Ihre Meinung \u00e4ndern? Sagen Sie uns, was Ihnen helfen w\u00fcrde zu bleiben...<\/li>\n\n\n\n<li>W\u00e4re 30% ein Anreiz f\u00fcr Sie? Wenn Sie ein neues Abonnement abschlie\u00dfen, erhalten Sie 30% Rabatt auf Ihr n\u00e4chstes Jahr!<\/li>\n<\/ol>\n\n\n\n<p>Untersuchungen zeigen, dass die dritte Option zwischen 5% und 10% aller K\u00fcndigungen in zahlende Mitglieder zur\u00fcckverwandeln wird.<\/p>\n\n\n\n<p>Und auch wenn 30% weniger eine Menge zu sein scheinen, sollten Sie sich \u00fcberlegen, ob Sie lieber 30% von etwas oder 100% von nichts haben wollen? Nehmen Sie das Geld.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_members_and_find_new_business\"><\/span>Mitglieder ansprechen und neue Gesch\u00e4fte finden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die M\u00f6glichkeit, bestimmte Personen auf Ihrer Liste gezielt anzusprechen, ist f\u00fcr die Suche nach neuen Kunden und die Anbahnung neuer Gesch\u00e4fte von entscheidender Bedeutung. In den meisten Systemen ist es schwer, die ben\u00f6tigten Daten zu finden, und wenn man sie findet, ist es fast unm\u00f6glich, sie zu nutzen.<\/p>\n\n\n\n<p>Wenn Sie jedoch das Groundhogg CRM verwenden, ist es super einfach, die gesuchten Personen zu finden und auch auf diese Daten zu reagieren.<\/p>\n\n\n\n<p>Mit Groundhogg's <a href=\"https:\/\/www.groundhogg.io\/updates\/improved-search-filtering-for-your-crm-custom-fields\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CRM-Suchfilter<\/a>, k\u00f6nnen Sie Ihre Liste filtern nach...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aktive Mitgliedschaften<\/li>\n\n\n\n<li>Status von Abonnements und Transaktionen<\/li>\n\n\n\n<li>Insgesamt ausgegeben<\/li>\n\n\n\n<li>Anzahl der Vorg\u00e4nge<\/li>\n\n\n\n<li>Und mehr...<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters.png\"><img decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-1024x503.png\" alt=\"Groundhogg CRM Suchfilter\" class=\"wp-image-52736\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-840x413.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-1080x531.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters.png 1504w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Groundhogg hat auch eine Reihe von anderen Standard-Suchfiltern, um Ihnen zu helfen, die Leute einzugrenzen, die am wahrscheinlichsten mehr Geld ausgeben.<\/p>\n\n\n\n<p>Sie k\u00f6nnen zum Beispiel filtern nach...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seite besucht<\/li>\n\n\n\n<li>Datum der letzten Anmeldung<\/li>\n\n\n\n<li>Punktzahl<\/li>\n\n\n\n<li>E-Mail-Aktivit\u00e4t<\/li>\n\n\n\n<li>Trichter-Aktivit\u00e4t<\/li>\n\n\n\n<li>Und vieles, vieles mehr...<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Zum Beispiel...<\/h3>\n\n\n\n<p>Nehmen wir an, Sie m\u00f6chten ein Sonderangebot erstellen, das an alle Personen geht, die mehr als $100 ausgegeben haben. Sie k\u00f6nnen Ihre E-Mail-Liste nach \u201cGesamtausgaben gr\u00f6\u00dfer als 100\u201d filtern und diesen Personen dann eine E-Mail senden.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend.png\"><img decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1024x432.png\" alt=\"Groundhogg Filter nach Ausgaben\" class=\"wp-image-52737\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1536x649.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-840x355.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1832x774.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-700x296.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1080x456.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Wir k\u00f6nnen nicht genug betonen, wie leistungsf\u00e4hig dieses Tool f\u00fcr Marketing und Reporting ist - und um ein tiefes Verst\u00e4ndnis f\u00fcr Ihre Kunden zu gewinnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Next_steps_to_level_up_your_membership_site\"><\/span>N\u00e4chste Schritte zur Verbesserung Ihrer Mitgliederseite<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All das mag viel erscheinen, aber es ist wirklich das absolute Minimum dessen, was Sie tun k\u00f6nnen. <strong>und sollte<\/strong> tun, um eine gesunde Mitgliedschaftsseite zu erstellen.<\/p>\n\n\n\n<p>Mit diesen Systemen k\u00f6nnen Sie eine maximale Kundenbindung und Einnahmen erzielen. Und sie sind unverzichtbar, wenn Sie Ihr Unternehmen auf den Verkauf ausrichten wollen.<\/p>\n\n\n\n<p>Wenn Sie bereit sind, das bisher Gesagte umzusetzen, finden Sie hier die ersten Schritte:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Registrieren Sie sich f\u00fcr die<a href=\"https:\/\/www.groundhogg.io\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Groundhogg Pro Plan<\/a>. Es enth\u00e4lt alle Werkzeuge, die Sie f\u00fcr die Umsetzung ben\u00f6tigen. 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19:02:59","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-09-28 15:42:28","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make More Money on WordPress with Super Targeted Marketing\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/"},{"label":"How to Make More Money on WordPress with Super Targeted Marketing","link":"https:\/\/memberpress.com\/de\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p><strong><em>The MemberPress Groundhogg integration makes targeted marketing fast and easy.<\/em><\/strong><\/p>","content":[{"type":"text","data":"<strong><em>The MemberPress Groundhogg integration makes targeted marketing fast and easy.<\/em><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress makes setting up your membership site easy and fast, which enables entrepreneurs like you to get your ideas to market in hyperspeed.<\/p>","content":[{"type":"text","data":"MemberPress makes setting up your membership site easy and fast, which enables entrepreneurs like you to get your ideas to market in hyperspeed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What might not come as easily is getting members to sign up when you\u2019re ready to launch, and getting them to stick around once they do sign up.<\/p>","content":[{"type":"text","data":"What might not come as easily is getting members to sign up when you\u2019re ready to launch, and getting them to stick around once they do sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are some basic marketing strategies for membership sites that are proven to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">increase revenue and retention<\/a>. That way you can focus on delivering great content instead of worrying about customer acquisition and churn.<\/p>","content":[{"type":"text","data":"Fortunately, there are some basic marketing strategies for membership sites that are proven to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">increase revenue and retention<\/a>. That way you can focus on delivering great content instead of worrying about customer acquisition and churn."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best part is that you can implement all these strategies using <a href=\"https:\/\/www.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groundhogg, a CRM and marketing automation plugin for WordPress<\/a>. If you're already using such a service, you can still implement many of these strategies using tools like WPFusion.<\/p>","content":[{"type":"text","data":"The best part is that you can implement all these strategies using <a href=\"https:\/\/www.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Groundhogg, a CRM and marketing automation plugin for WordPress<\/a>. If you're already using such a service, you can still implement many of these strategies using tools like WPFusion."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Keep reading to learn\u2026<\/h2>","content":"Lesen Sie weiter, um zu erfahren...","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>How to convert more free trials<\/li>\n\n\n\n<li>How to put your customer onboarding on autopilot<\/li>\n\n\n\n<li>How to prevent churn automatically<\/li>\n\n\n\n<li>How to recover lost members after cancelation<\/li>\n\n\n\n<li>How to increase membership engagement<\/li>\n\n\n\n<li>How to target members with specific marketing<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Wie man mehr kostenlose Testversionen umsetzt<\/li>\n\n\n\n<li>Wie Sie Ihre Kundenansprache auf Autopilot stellen<\/li>\n\n\n\n<li>Wie man Abwanderung automatisch verhindert<\/li>\n\n\n\n<li>Wie man verlorene Mitglieder nach einer K\u00fcndigung zur\u00fcckgewinnt<\/li>\n\n\n\n<li>Wie man das Engagement der Mitglieder erh\u00f6ht<\/li>\n\n\n\n<li>Wie man Mitglieder mit spezifischem Marketing anspricht<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>How to convert more free trials<\/li>","content":"Wie man mehr kostenlose Testversionen umsetzt","data":{"text":"How to convert more free trials"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>How to put your customer onboarding on autopilot<\/li>","content":"Wie Sie Ihre Kundenansprache auf Autopilot stellen","data":{"text":"How to put your customer onboarding on autopilot"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>How to prevent churn automatically<\/li>","content":"Wie man Abwanderung automatisch verhindert","data":{"text":"How to prevent churn automatically"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>How to recover lost members after cancelation<\/li>","content":"Wie man verlorene Mitglieder nach einer K\u00fcndigung zur\u00fcckgewinnt","data":{"text":"How to recover lost members after cancelation"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>How to increase membership engagement<\/li>","content":"Wie man das Engagement der Mitglieder erh\u00f6ht","data":{"text":"How to increase membership engagement"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>How to target members with specific marketing<\/li>","content":"Wie man Mitglieder mit spezifischem Marketing anspricht","data":{"text":"How to target members with specific marketing"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>At the end I\u2019ll tell you how you can download the email and funnel templates for all the strategies shared in this article. <\/p>","content":[{"type":"text","data":"At the end I\u2019ll tell you how you can download the email and funnel templates for all the strategies shared in this article. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And I'll let you know where you can learn more strategies to take advantage of Black Friday, BuddyBoss, LMS Tools, and more!<\/p>","content":[{"type":"text","data":"And I'll let you know where you can learn more strategies to take advantage of Black Friday, BuddyBoss, LMS Tools, and more!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What you\u2019ll need to implement these strategies<\/h2>","content":"Was Sie f\u00fcr die Umsetzung dieser Strategien ben\u00f6tigen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we can get into it the \"how to\", you'll need to install and set up a few things...<\/p>","content":[{"type":"text","data":"Before we can get into it the \"how to\", you'll need to install and set up a few things..."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - MemberPress Integration<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/conditional-logic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Conditional Logic addon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/advanced-features\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Advanced Features addon<\/a><\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - MemberPress Integration<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/conditional-logic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Bedingte Logik Addon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/advanced-features\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Erweiterte Funktionen Addon<\/a><\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg<\/a><\/li>","content":"Groundhogg","data":{"text":"Groundhogg"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - MemberPress Integration<\/a><\/li>","content":"Groundhogg - MemberPress Integration","data":{"text":"Groundhogg - MemberPress Integration"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/conditional-logic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Conditional Logic addon<\/a><\/li>","content":"Groundhogg - Bedingte Logik Addon","data":{"text":"Groundhogg - Conditional Logic addon"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/www.groundhogg.io\/downloads\/advanced-features\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg - Advanced Features addon<\/a><\/li>","content":"Groundhogg - Erweiterte Funktionen Addon","data":{"text":"Groundhogg - Advanced Features addon"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>OR use...<\/p>","content":[{"type":"text","data":"OR use..."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Any SaaS CRM like HubSpot or <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a><\/li>\n\n\n\n<li>WPFusion<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Jedes SaaS-CRM wie HubSpot oder <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a><\/li>\n\n\n\n<li>WPFusion<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Any SaaS CRM like HubSpot or <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a><\/li>","content":"Jedes SaaS-CRM wie HubSpot oder ActiveCampaign","data":{"text":"Any SaaS CRM like HubSpot or ActiveCampaign"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>WPFusion<\/li>","content":"WPFusion","data":{"text":"WPFusion"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>All the screenshots and exact steps below are based on the Groundhogg platform. However, the core strategies can be applied to most SaaS CRM and marketing automation tools.<\/p>","content":[{"type":"text","data":"All the screenshots and exact steps below are based on the Groundhogg platform. However, the core strategies can be applied to most SaaS CRM and marketing automation tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Convert more free trials with less effort<\/h2>","content":"Mehr kostenlose Testversionen mit weniger Aufwand konvertieren","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MemberPress gives you the very useful ability to offer free trials of your membership program. This makes it really easy to give members a preview of what you have to offer before they commit.<\/p>","content":[{"type":"text","data":"MemberPress gives you the very useful ability to offer free trials of your membership program. This makes it really easy to give members a preview of what you have to offer before they commit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Getting leads to sign up for the free trial is pretty easy. Getting them to make it past the first billing period can be the tough part.<\/p>","content":[{"type":"text","data":"Getting leads to sign up for the free trial is pretty easy. Getting them to make it past the first billing period can be the tough part."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a number of reasons why people don\u2019t convert:<\/p>","content":[{"type":"text","data":"There are a number of reasons why people don\u2019t convert:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>The content wasn\u2019t for them<\/li>\n\n\n\n<li>They can\u2019t afford it<\/li>\n\n\n\n<li>They no longer have the problem they needed solved<\/li>\n\n\n\n<li>...and so on<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Der Inhalt war nicht f\u00fcr sie bestimmt<\/li>\n\n\n\n<li>Sie k\u00f6nnen es sich nicht leisten<\/li>\n\n\n\n<li>Sie haben das Problem, das sie l\u00f6sen wollten, nicht mehr.<\/li>\n\n\n\n<li>...und so weiter<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>The content wasn\u2019t for them<\/li>","content":"Der Inhalt war nicht f\u00fcr sie bestimmt","data":{"text":"The content wasn\u2019t for them"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They can\u2019t afford it<\/li>","content":"Sie k\u00f6nnen es sich nicht leisten","data":{"text":"They can\u2019t afford it"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They no longer have the problem they needed solved<\/li>","content":"Sie haben das Problem, das sie l\u00f6sen wollten, nicht mehr.","data":{"text":"They no longer have the problem they needed solved"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>...and so on<\/li>","content":"...und so weiter","data":{"text":"...and so on"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But more often than not, the real reason people abandon trials is that <strong>they forget they signed up in the first place<\/strong>. That is, they didn\u2019t take advantage of the trial period to learn about the content, get the billing notification reminder, and cancel \u2013 because they didn\u2019t <em>use <\/em>the trial period.<\/p>","content":[{"type":"text","data":"But more often than not, the real reason people abandon trials is that <strong>they forget they signed up in the first place<\/strong>. That is, they didn\u2019t take advantage of the trial period to learn about the content, get the billing notification reminder, and cancel \u2013 because they didn\u2019t <em>use <\/em>the trial period."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This problem is totally avoidable, and the process to avoid it is relatively simple.<\/p>","content":[{"type":"text","data":"This problem is totally avoidable, and the process to avoid it is relatively simple."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to:<\/p>","content":[{"type":"text","data":"You need to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Track who is \u2013and isn\u2019t \u2013 currently in a trial<\/li>\n\n\n\n<li>Send emails or text messages to those in trials<\/li>\n\n\n\n<li>Remind those in trials to login and consume content while in the trial<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Verfolgen Sie, wer derzeit an einem Verfahren teilnimmt und wer nicht.<\/li>\n\n\n\n<li>Senden Sie E-Mails oder Textnachrichten an die Studienteilnehmer<\/li>\n\n\n\n<li>Erinnern Sie die Testpersonen daran, sich einzuloggen und Inhalte zu konsumieren, solange sie sich in der Testphase befinden.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Track who is \u2013and isn\u2019t \u2013 currently in a trial<\/li>","content":"Verfolgen Sie, wer derzeit an einem Verfahren teilnimmt und wer nicht.","data":{"text":"Track who is \u2013and isn\u2019t \u2013 currently in a trial"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Send emails or text messages to those in trials<\/li>","content":"Senden Sie E-Mails oder Textnachrichten an die Studienteilnehmer","data":{"text":"Send emails or text messages to those in trials"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Remind those in trials to login and consume content while in the trial<\/li>","content":"Erinnern Sie die Testpersonen daran, sich einzuloggen und Inhalte zu konsumieren, solange sie sich in der Testphase befinden.","data":{"text":"Remind those in trials to login and consume content while in the trial"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Groundhogg makes doing all this almost too easy!<\/p>","content":[{"type":"text","data":"Groundhogg makes doing all this almost too easy!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When editing a MemberPress membership plan, you'll see the Groundhogg integration card. If a trial is enabled, you'll also see the \u201cTrial Tags\u201d option.&nbsp;<\/p>","content":[{"type":"text","data":"When editing a MemberPress membership plan, you'll see the Groundhogg integration card. If a trial is enabled, you'll also see the \u201cTrial Tags\u201d option.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1024x443.png\" alt=\"Groundhogg Trial Tags\" class=\"wp-image-52738\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1024x443.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags.png","alt":"Groundhogg Trial Tags","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-Trial-Tags-1024x443.png","linkDestination":"media"},"style":{"width":1024,"height":443,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>These tags are applied to a contact when they sign up for the trial and are removed when the trial is over, or when they abandon the trial.<\/p>","content":[{"type":"text","data":"These tags are applied to a contact when they sign up for the trial and are removed when the trial is over, or when they abandon the trial."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you can do now is create a funnel that activates when a trial is started. This funnel will send timed emails to the customer explaining how the membership works and encouraging them to participate and consume content.<\/p>","content":[{"type":"text","data":"What you can do now is create a funnel that activates when a trial is started. This funnel will send timed emails to the customer explaining how the membership works and encouraging them to participate and consume content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">For Example...<\/h3>","content":"Zum Beispiel...","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Let\u2019s say you have a trial that lasts 14 days. You might send a reminder email every other day for a total of eight emails. Following are some popular topics to cover during a trial.<\/p>","content":[{"type":"text","data":"Let\u2019s say you have a trial that lasts 14 days. You might send a reminder email every other day for a total of eight emails. Following are some popular topics to cover during a trial."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Welcome aboard!<\/li>\n\n\n\n<li>How to get the most out of your trial.<\/li>\n\n\n\n<li>Don\u2019t miss the great piece of content during your trial!<\/li>\n\n\n\n<li>You\u2019re halfway through your trial.<\/li>\n\n\n\n<li>Did you see this really cool feature?<\/li>\n\n\n\n<li>Log in to see how you can do a cool thing\u2026<\/li>\n\n\n\n<li>You\u2019re doing great, keep it up!<\/li>\n\n\n\n<li>Looking forward to doing great things together (trial is over)<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Willkommen an Bord!<\/li>\n\n\n\n<li>So holen Sie das Beste aus Ihrer Studie heraus.<\/li>\n\n\n\n<li>Verpassen Sie nicht den gro\u00dfartigen Inhalt w\u00e4hrend Ihres Tests!<\/li>\n\n\n\n<li>Sie haben die H\u00e4lfte Ihres Prozesses hinter sich.<\/li>\n\n\n\n<li>Haben Sie diese wirklich coole Funktion gesehen?<\/li>\n\n\n\n<li>Loggen Sie sich ein, um zu sehen, wie Sie eine coole Sache machen k\u00f6nnen...<\/li>\n\n\n\n<li>Sie machen das toll, weiter so!<\/li>\n\n\n\n<li>Wir freuen uns darauf, gemeinsam Gro\u00dfes zu leisten (der Prozess ist vorbei)<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Welcome aboard!<\/li>","content":"Willkommen an Bord!","data":{"text":"Welcome aboard!"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>How to get the most out of your trial.<\/li>","content":"So holen Sie das Beste aus Ihrer Studie heraus.","data":{"text":"How to get the most out of your trial."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Don\u2019t miss the great piece of content during your trial!<\/li>","content":"Verpassen Sie nicht den gro\u00dfartigen Inhalt w\u00e4hrend Ihres Tests!","data":{"text":"Don\u2019t miss the great piece of content during your trial!"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You\u2019re halfway through your trial.<\/li>","content":"Sie haben die H\u00e4lfte Ihres Prozesses hinter sich.","data":{"text":"You\u2019re halfway through your trial."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Did you see this really cool feature?<\/li>","content":"Haben Sie diese wirklich coole Funktion gesehen?","data":{"text":"Did you see this really cool feature?"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Log in to see how you can do a cool thing\u2026<\/li>","content":"Loggen Sie sich ein, um zu sehen, wie Sie eine coole Sache machen k\u00f6nnen...","data":{"text":"Log in to see how you can do a cool thing\u2026"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You\u2019re doing great, keep it up!<\/li>","content":"Sie machen das toll, weiter so!","data":{"text":"You\u2019re doing great, keep it up!"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Looking forward to doing great things together (trial is over)<\/li>","content":"Wir freuen uns darauf, gemeinsam Gro\u00dfes zu leisten (der Prozess ist vorbei)","data":{"text":"Looking forward to doing great things together (trial is over)"},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By staying in constant communication with the trial customer, you can:<\/p>","content":[{"type":"text","data":"By staying in constant communication with the trial customer, you can:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Make sure they don't forget about the trial<\/li>\n\n\n\n<li>Make sure they're not confused when they get billed<\/li>\n\n\n\n<li>Increase the chances that they keep the membership<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Stellen Sie sicher, dass sie den Prozess nicht vergessen<\/li>\n\n\n\n<li>Stellen Sie sicher, dass sie nicht verwirrt sind, wenn sie die Rechnung erhalten<\/li>\n\n\n\n<li>Erh\u00f6hung der Wahrscheinlichkeit, dass sie die Mitgliedschaft behalten<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Make sure they don't forget about the trial<\/li>","content":"Stellen Sie sicher, dass sie den Prozess nicht vergessen","data":{"text":"Make sure they don't forget about the trial"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Make sure they're not confused when they get billed<\/li>","content":"Stellen Sie sicher, dass sie nicht verwirrt sind, wenn sie die Rechnung erhalten","data":{"text":"Make sure they're not confused when they get billed"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Increase the chances that they keep the membership<\/li>","content":"Erh\u00f6hung der Wahrscheinlichkeit, dass sie die Mitgliedschaft behalten","data":{"text":"Increase the chances that they keep the membership"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here\u2019s what that funnel might look like in Groundhogg.<\/p>","content":[{"type":"text","data":"Here\u2019s what that funnel might look like in Groundhogg."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1024x521.png\" alt=\"Trial funnel\" class=\"wp-image-52731\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1024x521.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel.png","alt":"Trial funnel","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Trial-Funnel-1024x521.png","linkDestination":"media"},"style":{"width":1024,"height":521,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You can then end the funnel when the trial tag is removed, and add a filter indicating that the member is still active for the membership. This will give you a conversion rate of successful trials, which you can actually see in Groundhogg's reports.<\/p>","content":[{"type":"text","data":"You can then end the funnel when the trial tag is removed, and add a filter indicating that the member is still active for the membership. This will give you a conversion rate of successful trials, which you can actually see in Groundhogg's reports."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1024x523.png\" alt=\"Groundhogg funnel breakdown\" class=\"wp-image-52732\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1024x523.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown.png","alt":"Groundhogg funnel breakdown","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/funnel-breakdown-1024x523.png","linkDestination":"media"},"style":{"width":1024,"height":523,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Groundhogg reports tell you the number of trials that exist for any membership you're selling. That way you can make tweaks to improve the conversion rate.<\/p>","content":[{"type":"text","data":"Groundhogg reports tell you the number of trials that exist for any membership you're selling. That way you can make tweaks to improve the conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Put customer onboarding on autopilot<\/h2>","content":"Schalten Sie die Kundenanbindung auf Autopilot","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you don't have customer onboarding, you might be shooting yourself in the foot. Customer onboarding is essential to ensure low churn and continued membership.<\/p>","content":[{"type":"text","data":"If you don't have customer onboarding, you might be shooting yourself in the foot. Customer onboarding is essential to ensure low churn and continued membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The customer relationship is really no different from any human relationship. Customers need to feel safe, valued, and cared for \u2013 and that starts with onboarding.<\/p>","content":[{"type":"text","data":"The customer relationship is really no different from any human relationship. Customers need to feel safe, valued, and cared for \u2013 and that starts with onboarding."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When a new member signs up, they'll receive the general MemberPress Active Member tag, which you can set in the Groundhogg settings.<\/p>","content":[{"type":"text","data":"When a new member signs up, they'll receive the general MemberPress Active Member tag, which you can set in the Groundhogg settings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1024x182.png\" alt=\"Groundhogg active member tag\" class=\"wp-image-52733\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1024x182.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag.png","alt":"Groundhogg active member tag","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Active-member-tag-1024x182.png","linkDestination":"media"},"style":{"width":1024,"height":182,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Like the trial funnel, you can create a new funnel to send welcome emails to all new members, which starts when the active member tag is applied.<\/p>","content":[{"type":"text","data":"Like the trial funnel, you can create a new funnel to send welcome emails to all new members, which starts when the active member tag is applied."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some important topics to cover during onboarding might be\u2026<\/p>","content":[{"type":"text","data":"Some important topics to cover during onboarding might be\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Here\u2019s where you should get started<\/li>\n\n\n\n<li>Navigating your dashboard<\/li>\n\n\n\n<li>Contacting support<\/li>\n\n\n\n<li>Updating your billing information<\/li>\n\n\n\n<li>What to do if you can\u2019t log in<\/li>\n\n\n\n<li>etc\u2026<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Hier sollten Sie anfangen<\/li>\n\n\n\n<li>Navigieren auf dem Dashboard<\/li>\n\n\n\n<li>Kontaktaufnahme mit dem Support<\/li>\n\n\n\n<li>Aktualisierung Ihrer Rechnungsdaten<\/li>\n\n\n\n<li>Was ist zu tun, wenn Sie sich nicht anmelden k\u00f6nnen?<\/li>\n\n\n\n<li>usw...<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Here\u2019s where you should get started<\/li>","content":"Hier sollten Sie anfangen","data":{"text":"Here\u2019s where you should get started"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Navigating your dashboard<\/li>","content":"Navigieren auf dem Dashboard","data":{"text":"Navigating your dashboard"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Contacting support<\/li>","content":"Kontaktaufnahme mit dem Support","data":{"text":"Contacting support"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Updating your billing information<\/li>","content":"Aktualisierung Ihrer Rechnungsdaten","data":{"text":"Updating your billing information"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>What to do if you can\u2019t log in<\/li>","content":"Was ist zu tun, wenn Sie sich nicht anmelden k\u00f6nnen?","data":{"text":"What to do if you can\u2019t log in"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>etc\u2026<\/li>","content":"usw...","data":{"text":"etc\u2026"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These topics help reassure the customer that they made a good decision, and help them navigate your membership more easily.<\/p>","content":[{"type":"text","data":"These topics help reassure the customer that they made a good decision, and help them navigate your membership more easily."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Prevent churn <em>proactively<\/em><\/h2>","content":"Proaktive Verhinderung von Abwanderung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Churn is the percentage of members who sign up, then cancel. The goal is to prevent cancellations before they happen.<\/p>","content":[{"type":"text","data":"Churn is the percentage of members who sign up, then cancel. The goal is to prevent cancellations before they happen."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, why do people cancel? As I said above, the most common reason for cancellation is\u2026&nbsp;<\/p>","content":[{"type":"text","data":"So, why do people cancel? As I said above, the most common reason for cancellation is\u2026&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>\u201cI didn\u2019t use it.\u201d<\/strong><\/p>","content":[{"type":"text","data":"<strong>\u201cI didn\u2019t use it.\u201d<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We often sign up for things with good intentions (like the gym, for example). But life gets in the way and, lo and behold, after three visits we\u2019re right back on the couch trying to cancel over the phone.<\/p>","content":[{"type":"text","data":"We often sign up for things with good intentions (like the gym, for example). But life gets in the way and, lo and behold, after three visits we\u2019re right back on the couch trying to cancel over the phone."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So the best way to prevent churn as a result of non-use is to <strong>promote customer engagement<\/strong>. People who use the product <strong>and get results <\/strong>generally continue to pay for it.<\/p>","content":[{"type":"text","data":"So the best way to prevent churn as a result of non-use is to <strong>promote customer engagement<\/strong>. People who use the product <strong>and get results <\/strong>generally continue to pay for it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some popular ways to promote engagement are\u2026<\/p>","content":[{"type":"text","data":"Some popular ways to promote engagement are\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Tracking and changing engagement&nbsp;<\/li>\n\n\n\n<li>Rewarding engagement (think <a href=\"https:\/\/memberpress.com\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">gamification<\/a>)<\/li>\n\n\n\n<li>Provide quick wins (feeling of fast progress)<\/li>\n\n\n\n<li>Use expiring content (<a href=\"https:\/\/memberpress.com\/blog\/how-to-create-live-sales-notifications-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">leverage FOMO<\/a>)<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Verfolgung und \u00c4nderung des Engagements&nbsp;<\/li>\n\n\n\n<li>Belohnendes Engagement (denken Sie an <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gamification<\/a>)<\/li>\n\n\n\n<li>Schnelle Erfolge (Gef\u00fchl des schnellen Fortschritts)<\/li>\n\n\n\n<li>Verwenden Sie auslaufende Inhalte (<a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-live-sales-notifications-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">FOMO ausnutzen<\/a>)<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Tracking and changing engagement&nbsp;<\/li>","content":"Verfolgung und \u00c4nderung des Engagements&nbsp;","data":{"text":"Tracking and changing engagement&nbsp;"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Rewarding engagement (think <a href=\"https:\/\/memberpress.com\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">gamification<\/a>)<\/li>","content":"Belohnung des Engagements (z. B. Gamification)","data":{"text":"Rewarding engagement (think gamification)"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Provide quick wins (feeling of fast progress)<\/li>","content":"Schnelle Erfolge (Gef\u00fchl des schnellen Fortschritts)","data":{"text":"Provide quick wins (feeling of fast progress)"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Use expiring content (<a href=\"https:\/\/memberpress.com\/blog\/how-to-create-live-sales-notifications-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">leverage FOMO<\/a>)<\/li>","content":"Auslaufende Inhalte verwenden (FOMO nutzen)","data":{"text":"Use expiring content (leverage FOMO)"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An easy way to track engagement is to track login or page visit behavior. If a member doesn\u2019t log in or visit their dashboard within a few days, they're at risk of cancelling.<\/p>","content":[{"type":"text","data":"An easy way to track engagement is to track login or page visit behavior. If a member doesn\u2019t log in or visit their dashboard within a few days, they're at risk of cancelling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To address this problem, you can set up a funnel to send a <a href=\"https:\/\/www.groundhogg.io\/downloads\/sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">reminder SMS<\/a> or email to prompt the member to re-engage.<\/p>","content":[{"type":"text","data":"To address this problem, you can set up a funnel to send a <a href=\"https:\/\/www.groundhogg.io\/downloads\/sms\/\" target=\"_blank\" rel=\"noreferrer noopener\">reminder SMS<\/a> or email to prompt the member to re-engage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In Groundhogg, this is called a <strong>login reminder funnel<\/strong>. It starts when the member logs in for the first time.<\/p>","content":[{"type":"text","data":"In Groundhogg, this is called a <strong>login reminder funnel<\/strong>. It starts when the member logs in for the first time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1024x443.png\" alt=\"Groundhogg login reminder funnel\" class=\"wp-image-52734\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1024x443.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel.png","alt":"Groundhogg login reminder funnel","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Login-reminder-funnel-1024x443.png","linkDestination":"media"},"style":{"width":1024,"height":443,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>If after seven days they don\u2019t log in again, Groundhogg sends an email prompting them to visit their dashboard. Life happens. Sending a nudge once in a while can prevent members from totally abandoning their memberships.<\/p>","content":[{"type":"text","data":"If after seven days they don\u2019t log in again, Groundhogg sends an email prompting them to visit their dashboard. Life happens. Sending a nudge once in a while can prevent members from totally abandoning their memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Prevent churn <em>reactively<\/em><\/h2>","content":"Reaktiv die Abwanderung verhindern","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Okay, so we covered how to prevent churn by promoting engagement. But sometimes that\u2019s not enough, and the member is going to cancel no matter what.<\/p>","content":[{"type":"text","data":"Okay, so we covered how to prevent churn by promoting engagement. But sometimes that\u2019s not enough, and the member is going to cancel no matter what."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There could be a number of reasons for that\u2026<\/p>","content":[{"type":"text","data":"There could be a number of reasons for that\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>They didn\u2019t use it (even though you promoted healthy engagement)<\/li>\n\n\n\n<li>You solved their problem and they no longer need access<\/li>\n\n\n\n<li>They\u2019re having financial problems and can\u2019t afford it<\/li>\n\n\n\n<li>They found a competitive offer elsewhere and have decided to switch<\/li>\n\n\n\n<li>etc\u2026<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Sie haben es nicht genutzt (obwohl Sie f\u00fcr ein gesundes Engagement geworben haben)<\/li>\n\n\n\n<li>Sie haben ihr Problem gel\u00f6st und sie brauchen keinen Zugang mehr<\/li>\n\n\n\n<li>Sie haben finanzielle Probleme und k\u00f6nnen es sich nicht leisten<\/li>\n\n\n\n<li>Sie haben anderswo ein konkurrenzf\u00e4higes Angebot gefunden und sich f\u00fcr einen Wechsel entschieden.<\/li>\n\n\n\n<li>usw...<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>They didn\u2019t use it (even though you promoted healthy engagement)<\/li>","content":"Sie haben es nicht genutzt (obwohl Sie f\u00fcr ein gesundes Engagement geworben haben)","data":{"text":"They didn\u2019t use it (even though you promoted healthy engagement)"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>You solved their problem and they no longer need access<\/li>","content":"Sie haben ihr Problem gel\u00f6st und sie brauchen keinen Zugang mehr","data":{"text":"You solved their problem and they no longer need access"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They\u2019re having financial problems and can\u2019t afford it<\/li>","content":"Sie haben finanzielle Probleme und k\u00f6nnen es sich nicht leisten","data":{"text":"They\u2019re having financial problems and can\u2019t afford it"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>They found a competitive offer elsewhere and have decided to switch<\/li>","content":"Sie haben anderswo ein konkurrenzf\u00e4higes Angebot gefunden und sich f\u00fcr einen Wechsel entschieden.","data":{"text":"They found a competitive offer elsewhere and have decided to switch"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>etc\u2026<\/li>","content":"usw...","data":{"text":"etc\u2026"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Depending on the circumstances, there are times when there's nothing you can do to get a member to stay, and you just have to say goodbye.<\/p>","content":[{"type":"text","data":"Depending on the circumstances, there are times when there's nothing you can do to get a member to stay, and you just have to say goodbye."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But sometimes the stars align, and sending the right offer can change someone\u2019s mind.<\/p>","content":[{"type":"text","data":"But sometimes the stars align, and sending the right offer can change someone\u2019s mind."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In Groundhogg, when a member loses access \u2013 whether because they canceled or their membership expired \u2013 the member's access tag is removed from their profile.<\/p>","content":[{"type":"text","data":"In Groundhogg, when a member loses access \u2013 whether because they canceled or their membership expired \u2013 the member's access tag is removed from their profile."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use that trigger to start a funnel that sends offers over several days to give the customer an incentive to re-sign up.<\/p>","content":[{"type":"text","data":"You can use that trigger to start a funnel that sends offers over several days to give the customer an incentive to re-sign up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1024x553.png\" alt=\"Groundhogg member recovery\" class=\"wp-image-52735\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1024x553.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery.png","alt":"Groundhogg member recovery","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-member-recovery-1024x553.png","linkDestination":"media"},"style":{"width":1024,"height":553,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Generally, three emails is the sweet spot. Any more than that and you risk alienating the customer.<\/p>","content":[{"type":"text","data":"Generally, three emails is the sweet spot. Any more than that and you risk alienating the customer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You want to set up our funnel with one day between each email. The emails should be being something like...<\/p>","content":[{"type":"text","data":"You want to set up our funnel with one day between each email. The emails should be being something like..."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Sorry to see you go, can you tell us why?<\/li>\n\n\n\n<li>Can we change your mind? Tell us what would help you stay\u2026<\/li>\n\n\n\n<li>Would 30% off sweeten the deal? If you resubscribe, take 30% off your next year!<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Schade, dass Sie gehen, k\u00f6nnen Sie uns sagen, warum?<\/li>\n\n\n\n<li>K\u00f6nnen wir Ihre Meinung \u00e4ndern? Sagen Sie uns, was Ihnen helfen w\u00fcrde zu bleiben...<\/li>\n\n\n\n<li>W\u00e4re 30% ein Anreiz f\u00fcr Sie? Wenn Sie ein neues Abonnement abschlie\u00dfen, erhalten Sie 30% Rabatt auf Ihr n\u00e4chstes Jahr!<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Sorry to see you go, can you tell us why?<\/li>","content":"Schade, dass Sie gehen, k\u00f6nnen Sie uns sagen, warum?","data":{"text":"Sorry to see you go, can you tell us why?"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Can we change your mind? Tell us what would help you stay\u2026<\/li>","content":"K\u00f6nnen wir Ihre Meinung \u00e4ndern? Sagen Sie uns, was Ihnen helfen w\u00fcrde zu bleiben...","data":{"text":"Can we change your mind? Tell us what would help you stay\u2026"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Would 30% off sweeten the deal? If you resubscribe, take 30% off your next year!<\/li>","content":"W\u00e4re 30% ein Anreiz f\u00fcr Sie? Wenn Sie ein neues Abonnement abschlie\u00dfen, erhalten Sie 30% Rabatt auf Ihr n\u00e4chstes Jahr!","data":{"text":"Would 30% off sweeten the deal? If you resubscribe, take 30% off your next year!"},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Research shows that the third option will convert between 5% and 10% of all cancellations back into paying members.<\/p>","content":[{"type":"text","data":"Research shows that the third option will convert between 5% and 10% of all cancellations back into paying members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while 30% off may seem like a lot, consider whether you'd rather have 30% of something or 100% of nothing? Take the money.<\/p>","content":[{"type":"text","data":"And while 30% off may seem like a lot, consider whether you'd rather have 30% of something or 100% of nothing? Take the money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Target members, and find new business<\/h2>","content":"Mitglieder ansprechen und neue Gesch\u00e4fte finden","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The ability to target specific people on your list is essential to finding and drumming up new business. In most systems it's hard to find the data you need, and it\u2019s next to impossible to act on it when you do find the data.<\/p>","content":[{"type":"text","data":"The ability to target specific people on your list is essential to finding and drumming up new business. In most systems it's hard to find the data you need, and it\u2019s next to impossible to act on it when you do find the data."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, when you're using the Groundhogg CRM, it\u2019s super simple to find the people you\u2019re looking for and act on that data too.<\/p>","content":[{"type":"text","data":"However, when you're using the Groundhogg CRM, it\u2019s super simple to find the people you\u2019re looking for and act on that data too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using Groundhogg's <a href=\"https:\/\/www.groundhogg.io\/updates\/improved-search-filtering-for-your-crm-custom-fields\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CRM search filters<\/a>, you can filter your list by\u2026<\/p>","content":[{"type":"text","data":"Using Groundhogg's <a href=\"https:\/\/www.groundhogg.io\/updates\/improved-search-filtering-for-your-crm-custom-fields\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CRM search filters<\/a>, you can filter your list by\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Active memberships<\/li>\n\n\n\n<li>Subscription and transaction status<\/li>\n\n\n\n<li>Total spent<\/li>\n\n\n\n<li>Transaction count<\/li>\n\n\n\n<li>And more...<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Aktive Mitgliedschaften<\/li>\n\n\n\n<li>Status von Abonnements und Transaktionen<\/li>\n\n\n\n<li>Insgesamt ausgegeben<\/li>\n\n\n\n<li>Anzahl der Vorg\u00e4nge<\/li>\n\n\n\n<li>Und mehr...<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Active memberships<\/li>","content":"Aktive Mitgliedschaften","data":{"text":"Active memberships"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Subscription and transaction status<\/li>","content":"Status von Abonnements und Transaktionen","data":{"text":"Subscription and transaction status"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Total spent<\/li>","content":"Insgesamt ausgegeben","data":{"text":"Total spent"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Transaction count<\/li>","content":"Anzahl der Vorg\u00e4nge","data":{"text":"Transaction count"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>And more...<\/li>","content":"Und mehr...","data":{"text":"And more..."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-1024x503.png\" alt=\"Groundhogg CRM search filters\" class=\"wp-image-52736\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-1024x503.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters.png","alt":"Groundhogg CRM search filters","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-CRM-search-filters-1024x503.png","linkDestination":"media"},"style":{"width":1024,"height":503,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Groundhogg also has a bunch of other standard search filters to help you narrow down to the people most likely to spend more money.<\/p>","content":[{"type":"text","data":"Groundhogg also has a bunch of other standard search filters to help you narrow down to the people most likely to spend more money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, you can filter by...<\/p>","content":[{"type":"text","data":"For example, you can filter by..."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Page visited<\/li>\n\n\n\n<li>Last login date<\/li>\n\n\n\n<li>Lead score<\/li>\n\n\n\n<li>Email activity<\/li>\n\n\n\n<li>Funnel activity<\/li>\n\n\n\n<li>And much, much more\u2026<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Seite besucht<\/li>\n\n\n\n<li>Datum der letzten Anmeldung<\/li>\n\n\n\n<li>Punktzahl<\/li>\n\n\n\n<li>E-Mail-Aktivit\u00e4t<\/li>\n\n\n\n<li>Trichter-Aktivit\u00e4t<\/li>\n\n\n\n<li>Und vieles, vieles mehr...<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Page visited<\/li>","content":"Seite besucht","data":{"text":"Page visited"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Last login date<\/li>","content":"Datum der letzten Anmeldung","data":{"text":"Last login date"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Lead score<\/li>","content":"Punktzahl","data":{"text":"Lead score"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Email activity<\/li>","content":"E-Mail-Aktivit\u00e4t","data":{"text":"Email activity"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Funnel activity<\/li>","content":"Trichter-Aktivit\u00e4t","data":{"text":"Funnel activity"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>And much, much more\u2026<\/li>","content":"Und vieles, vieles mehr...","data":{"text":"And much, much more\u2026"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">For Example...<\/h3>","content":"Zum Beispiel...","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Let\u2019s say you want to create a special offer that goes to anyone who's spent over $100. You can filter your email list by \u201ctotal spent is greater than 100\u201d, then send those people an email.<\/p>","content":[{"type":"text","data":"Let\u2019s say you want to create a special offer that goes to anyone who's spent over $100. You can filter your email list by \u201ctotal spent is greater than 100\u201d, then send those people an email."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1024x432.png\" alt=\"Groundhogg filter by spend\" class=\"wp-image-52737\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1024x432.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend.png","alt":"Groundhogg filter by spend","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/Groundhogg-filter-by-spend-1024x432.png","linkDestination":"media"},"style":{"width":1024,"height":432,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>We can\u2019t stress enough how powerful this tool is for marketing and reporting \u2013 and for gaining a deep understanding of your customers.<\/p>","content":[{"type":"text","data":"We can\u2019t stress enough how powerful this tool is for marketing and reporting \u2013 and for gaining a deep understanding of your customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Next steps to level up your membership site<\/h2>","content":"N\u00e4chste Schritte zur Verbesserung Ihrer Mitgliederseite","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>All of the above might seem like a lot, but it's really the bare minimum of what you can <strong>and should<\/strong> be doing to create a healthy membership site.<\/p>","content":[{"type":"text","data":"All of the above might seem like a lot, but it's really the bare minimum of what you can <strong>and should<\/strong> be doing to create a healthy membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Having these systems in place will ensure maximum retention and revenue. And they're essential if you plan on building your business to sell.<\/p>","content":[{"type":"text","data":"Having these systems in place will ensure maximum retention and revenue. And they're essential if you plan on building your business to sell."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re ready to implement what we've shared so far, here\u2019s how to get started:<\/p>","content":[{"type":"text","data":"If you\u2019re ready to implement what we've shared so far, here\u2019s how to get started:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Sign up for the<a href=\"https:\/\/www.groundhogg.io\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Groundhogg Pro plan<\/a>. It includes all the tools you\u2019ll need to make it happened. And if you use code <strong>MEMBERPRESS15<\/strong>, you can get <strong>15% off <\/strong>the first year.<\/li>\n\n\n\n<li>Install and activate the <a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MemberPress Groundhogg integration<\/a> on your site.<\/li>\n\n\n\n<li>Download the <a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/#template-pack\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MemberPress funnel template pack<\/a> (all the funnels and emails shared in this article), and import them into your site.<\/li>\n\n\n\n<li>Create a <a href=\"https:\/\/academy.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg Academy<\/a> account to learn how to leverage Groundhogg for Black Friday, BuddyBoss, LMS, and more!<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Registrieren Sie sich f\u00fcr die<a href=\"https:\/\/www.groundhogg.io\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Groundhogg Pro Plan<\/a>. Es enth\u00e4lt alle Werkzeuge, die Sie f\u00fcr die Umsetzung ben\u00f6tigen. Und wenn Sie den Code <strong>MEMBERPRESS15<\/strong>k\u00f6nnen Sie erhalten <strong>15% aus <\/strong>das erste Jahr.<\/li>\n\n\n\n<li>Installieren und aktivieren Sie die <a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MemberPress Integration von Groundhogg<\/a> auf Ihrer Website.<\/li>\n\n\n\n<li>Herunterladen der <a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/#template-pack\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MemberPress Trichter-Vorlagenpaket<\/a> (alle in diesem Artikel vorgestellten Trichter und E-Mails), und importieren Sie sie in Ihre Website.<\/li>\n\n\n\n<li>Erstellen einer <a href=\"https:\/\/academy.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Murmeltier-Akademie<\/a> Konto, um zu erfahren, wie Sie Groundhogg f\u00fcr Black Friday, BuddyBoss, LMS und mehr nutzen k\u00f6nnen!<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Sign up for the<a href=\"https:\/\/www.groundhogg.io\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Groundhogg Pro plan<\/a>. It includes all the tools you\u2019ll need to make it happened. And if you use code <strong>MEMBERPRESS15<\/strong>, you can get <strong>15% off <\/strong>the first year.<\/li>","content":"Melden Sie sich f\u00fcr den Groundhogg Pro Plan an. Es enth\u00e4lt alle Werkzeuge, die Sie ben\u00f6tigen, um es geschehen zu lassen. Und wenn Sie den Code MEMBERPRESS15 verwenden, k\u00f6nnen Sie 15% auf das erste Jahr erhalten.","data":{"text":"Sign up for the Groundhogg Pro plan. It includes all the tools you\u2019ll need to make it happened. And if you use code MEMBERPRESS15, you can get 15% off the first year."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Install and activate the <a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MemberPress Groundhogg integration<\/a> on your site.<\/li>","content":"Installieren und aktivieren Sie die MemberPress Groundhogg Integration auf Ihrer Website.","data":{"text":"Install and activate the MemberPress Groundhogg integration on your site."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Download the <a href=\"https:\/\/www.groundhogg.io\/downloads\/memberpress-integration\/#template-pack\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MemberPress funnel template pack<\/a> (all the funnels and emails shared in this article), and import them into your site.<\/li>","content":"Laden Sie das MemberPress-Trichtervorlagenpaket herunter (alle Trichter und E-Mails, die in diesem Artikel vorgestellt werden) und importieren Sie sie auf Ihre Website.","data":{"text":"Download the MemberPress funnel template pack (all the funnels and emails shared in this article), and import them into your site."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Create a <a href=\"https:\/\/academy.groundhogg.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg Academy<\/a> account to learn how to leverage Groundhogg for Black Friday, BuddyBoss, LMS, and more!<\/li>","content":"Erstellen Sie ein Groundhogg Academy Konto, um zu lernen, wie Sie Groundhogg f\u00fcr Black Friday, BuddyBoss, LMS und mehr nutzen k\u00f6nnen!","data":{"text":"Create a Groundhogg Academy account to learn how to leverage Groundhogg for Black Friday, BuddyBoss, LMS, and more!"},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have any questions, head over to <a href=\"https:\/\/www.groundhogg.io\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg.io<\/a> and start up a live chat with their team. Or join their free <a href=\"https:\/\/www.groundhogg.io\/fb\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook Community<\/a>.<\/p>","content":[{"type":"text","data":"If you have any questions, head over to <a href=\"https:\/\/www.groundhogg.io\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Groundhogg.io<\/a> and start up a live chat with their team. Or join their free <a href=\"https:\/\/www.groundhogg.io\/fb\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook Community<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/29489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=29489"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/29489\/revisions"}],"predecessor-version":[{"id":74868,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/29489\/revisions\/74868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/29505"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=29489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=29489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=29489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}