{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 Gr\u00fcnde, warum Sie die Mitgliedschaft in einer Online-Community verlangen sollten"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Wenn es darum geht, eine Website zu erstellen, haben Sie viele verschiedene M\u00f6glichkeiten, wie sie funktionieren soll. Einige Websites richten sich an Gelegenheitsnutzer, andere sind darauf ausgerichtet, die Besucher durch die Entwicklung einer Kundenidentit\u00e4t immer wieder anzulocken, und wieder andere liegen irgendwo in der Mitte. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a80090fa27da\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a80090fa27da\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Warum der Unterschied zwischen Kunden, Abonnenten und Mitgliedern wichtig ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 Gr\u00fcnde, warum mitgliedschaftsbasierte Gemeinschaften besser funktionieren<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Mitgliedschaftsbasierte Gemeinschaften beziehen Ihr Publikum aktiv mit ein<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. Auf Mitgliedschaft basierende Gemeinschaften f\u00f6rdern Ihr Word-of-Mouth-Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Mitglieder k\u00f6nnen Beziehungen zueinander aufbauen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. Sie k\u00f6nnen best\u00e4ndiges, zuverl\u00e4ssiges Feedback von Ihren gr\u00f6\u00dften Fans erhalten<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Wenn ein Teil Ihres Ziels darin besteht, ein Gef\u00fchl der Gemeinschaft rund um Ihr Online-Gesch\u00e4ft zu schaffen, dann ist das Hinzuf\u00fcgen einer mitgliedschaftsbasierten Community zu Ihrer Website definitiv die beste L\u00f6sung. Und wenn Sie die Hauptgr\u00fcnde f\u00fcr den Erfolg von mitgliedschaftsbasierten Communities verstehen, k\u00f6nnen Sie Ihre Website erfolgreich gestalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel werden wir untersuchen, warum der Unterschied zwischen Kunden, Abonnenten und Mitgliedern wichtig ist. Dann werden wir vier Gr\u00fcnde er\u00f6rtern, warum Mitgliedschaftsmodelle besser funktionieren als ihre Gegenst\u00fccke, wenn es um den Aufbau einer Gemeinschaft geht. Lassen Sie uns gleich eintauchen!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Warum der Unterschied zwischen Kunden, Abonnenten und Mitgliedern wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Auch wenn manche Leute die Begriffe Mitglied, Abonnent und Kunde synonym verwenden, gibt es doch einige wichtige Unterschiede. Zum Beispiel, <strong>Kunden <\/strong>sind allgemeine Nutzer, die f\u00fcr Waren oder Dienstleistungen bezahlen. Sie sind die \u201cgelegentlichen\u201d Nutzer, auf die wir oben Bezug genommen haben. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abonnenten <\/strong>sind in der Regel langfristig an Ihren Inhalten interessiert. Die Community-Aspekte Ihrer Website locken sie jedoch m\u00f6glicherweise nicht. Es gibt sicherlich einige <a href=\"https:\/\/memberpress.com\/de\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00dcberschneidungen zwischen Abonnenten und Mitgliedern<\/a>aber es ist bei weitem keine exakte \u00c4hnlichkeit. Abonnenten w\u00fcrden irgendwo in der Mitte zwischen Gelegenheitsnutzern (Kunden) und Mitgliedern liegen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mitglieder <\/strong>sind aus einem entscheidenden Grund einzigartig: <strong><em>Verlobung<\/em><\/strong>. Sie sind in der Regel aktiv an Ihrer Community beteiligt und interagieren regelm\u00e4\u00dfig mit Ihren Inhalten. F\u00fcr sie geht es nicht nur um die Website - es geht auch darum, wie ihre Identit\u00e4t mit ihr verbunden ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Beziehung er\u00f6ffnet auch neue M\u00f6glichkeiten f\u00fcr Sie als Website-Betreiber. Die Mitglieder sind m\u00f6glicherweise bereit, f\u00fcr mehr Zugang zu diesen Gemeinschaften zu zahlen. Egal, ob Sie sie zum Beitritt verlocken, indem Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effektive Paywalls<\/a> oder indem Sie z. B. h\u00e4ufiger Inhalte erstellen, k\u00f6nnen Sie <em>kann <\/em>eine einzigartige Gruppe von beteiligten Nutzern aufbauen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 Gr\u00fcnde, warum mitgliedschaftsbasierte Gemeinschaften besser funktionieren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lassen Sie uns noch ein paar spezifische Vorteile von mitgliedschaftsbasierten Gemeinschaften n\u00e4her betrachten. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Mitgliedschaftsbasierte Gemeinschaften beziehen Ihr Publikum aktiv mit ein<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vorhin haben wir kurz darauf hingewiesen, dass Mitglieder engagierter sind als Abonnenten oder Kunden. Daf\u00fcr gibt es einen Grund: Mitgliederbasierte Communities helfen Ihnen, Ihre Inhalte auf Ihre gr\u00f6\u00dften Fans zu konzentrieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieses Engagement f\u00fcr bestehende Mitglieder hat einige Vorteile. Zum einen k\u00f6nnen Sie sich in der Regel auf einen stetigen Strom von Unterst\u00fctzern verlassen. Daher k\u00f6nnen Sie Ihre Energie darauf konzentrieren, dieses Interesse aufrechtzuerhalten, anstatt st\u00e4ndig neue Leute zu gewinnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au\u00dferdem ist es wahrscheinlicher, dass aktiv beteiligte Mitglieder Mund-zu-Mund-Propaganda betreiben. Dies gilt vor allem dann, wenn Sie den Mitgliedern die Werkzeuge an die Hand geben, mit denen sie ihre Gemeinschaft erweitern k\u00f6nnen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Beispiel daf\u00fcr ist, wie <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Neuartiges Netzwerk<\/a> bietet kostenlose Buchklubbetreuung an:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"Ein Beispiel f\u00fcr die Vorteile, die das Novel Network, eine von vielen mitgliedschaftsbasierten Gemeinschaften, bietet.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Diese Art der aktiven Beteiligung kann f\u00fcr Ihre Nutzer auch zur Gewohnheit werden. Mitglieder, die durchweg positive Erfahrungen auf Ihrer Website gemacht haben, werden Sie m\u00f6glicherweise h\u00e4ufig wieder besuchen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schlie\u00dflich k\u00f6nnen aktive Online-Gemeinschaften auch dazu beitragen, potenzielle Mitglieder zu beeinflussen, die noch unentschlossen sind. Wenn sie sehen, dass aktuelle Nutzer sich austauschen, Beitr\u00e4ge schreiben und kommentieren, sind sie vielleicht daran interessiert, einer solchen lebendigen Gruppe beizutreten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. Auf Mitgliedschaft basierende Gemeinschaften f\u00f6rdern Ihr Word-of-Mouth-Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eine lebendige Community ist nicht die einzige M\u00f6glichkeit, wie Ihre Mitglieder Ihre Website bekannt machen k\u00f6nnen. Diejenigen, die sich stark engagieren, k\u00f6nnen ungefragt positiv \u00fcber ihre Erfahrungen sprechen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit einem Empfehlungsprogramm k\u00f6nnen Sie aus dieser Wertsch\u00e4tzung Kapital schlagen. Indem Sie Mitgliedern zus\u00e4tzliche Vorteile f\u00fcr die Anwerbung neuer Nutzer bieten, k\u00f6nnen Sie auch deren eigene Erfahrungen verbessern. Unser Schwester-Plugin, <a href=\"https:\/\/memberpress.com\/de\/ea\/\" title=\"Leichtes Affiliate\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Leichtes Affiliate<\/a>l\u00e4sst sich direkt an MemberPress anschlie\u00dfen, so dass Sie nahtlos <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erstellen Sie Ihr eigenes Empfehlungsprogramm<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Neben dem Senden von Empfehlungen k\u00f6nnen die Mitglieder dazu beitragen, neue Nutzer zu gewinnen, indem sie <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtuelle Ereignisse<\/a>. Bestehende Mitglieder werden die M\u00f6glichkeit, Kontakte zu kn\u00fcpfen, wahrscheinlich zu sch\u00e4tzen wissen. Wenn Sie G\u00e4sten die M\u00f6glichkeit bieten, Mitglied zu werden, k\u00f6nnen sie die Kameradschaft in Echtzeit erleben - es ist kein zus\u00e4tzliches Marketing erforderlich.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"Ein Beispiel f\u00fcr eine virtuelle Veranstaltung mit einer Online-Reisegemeinschaft. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Mund-zu-Mund-Propaganda kann besonders wichtig sein, wenn Ihre Mitgliedschaft auf folgenden Aspekten beruht (oder diese sogar beinhaltet) <a href=\"https:\/\/memberpress.com\/de\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online-Kurse<\/a>. Menschen, die versuchen, sich weiterzubilden, sind offensichtlich an der Materie interessiert. Daher ist es wahrscheinlicher, dass sie den Inhalt au\u00dferhalb der Gemeinschaft diskutieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Mitglieder k\u00f6nnen Beziehungen zueinander aufbauen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Mitgliedschaften geht es selten nur um den Inhalt und die Vorteile. Die <strong>Mitgliederidentit\u00e4t<\/strong> kann schon f\u00fcr sich genommen eine starke Sache sein. Ihre Nutzer k\u00f6nnten die gemeinsamen Interessen zwischen ihnen und anderen Nutzern erkennen und so eine Bindung zu Ihrer Website aufbauen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anstatt also nur wegen des Inhalts zu folgen, wie die Abonnenten, <strong>Die Mitglieder profitieren voneinander<\/strong>. Wenn Ihre Nutzer sich an lebhaften Diskussionen erfreuen oder einfach nur zu sch\u00e4tzen wissen, dass andere einen \u00e4hnlichen Geschmack haben, f\u00fchlen sie sich vielleicht inspiriert, Ihre Website weiter zu nutzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ausschlie\u00dflichkeit <\/strong>kann f\u00fcr einige Nutzer auch ein Vorteil sein. Bei mitgliedschaftsbasierten Gemeinschaften k\u00f6nnen Sie dies ausnutzen, indem Sie <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">Werbegeschenke nur f\u00fcr Mitglieder<\/a>. Sie vermitteln nicht nur Exklusivit\u00e4t, sondern zeigen auch, dass Sie die Community als Ganzes anerkennen und sch\u00e4tzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Schaffung von Gemeinschaftsebenen und Nischen ist eine weitere hervorragende M\u00f6glichkeit, um die Mitglieder zu binden und ein Gef\u00fchl der Exklusivit\u00e4t zu schaffen. Sie k\u00f6nnten Ihren Nutzern zum Beispiel die M\u00f6glichkeit bieten, sich einer <strong>VIP-Gemeinschaft<\/strong> die ihnen Zugang zu speziellen Inhalten, pers\u00f6nlichen Gespr\u00e4chen mit Experten oder Vorank\u00fcndigungen von Werbeaktionen verschaffen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel,\u00a0<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Ern\u00e4hrung<\/a> ist ein station\u00e4res Fitnessstudio, das Online-Ern\u00e4hrungsprogramme anbietet. Das Unternehmen nutzt <a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>um diese Programme sowie die VIP-Community zu verwalten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc ern\u00e4hrung startseite\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnten auch Folgendes in Betracht ziehen <a href=\"https:\/\/memberpress.com\/de\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hinzuf\u00fcgen eines Forums<\/a> zu Ihrer Website hinzuf\u00fcgen oder spezifischere Optionen f\u00fcr die Untermitgliedschaft schaffen, um sich auf Nischengruppen zu konzentrieren. Auf diese Weise k\u00f6nnten kleinere, engere Gruppen unter den Mitgliedern entstehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schlie\u00dflich sollten Sie bedenken, dass Ihre Website aufgrund der zunehmenden Verbreitung sozialer Medien wahrscheinlich nicht der einzige Ort ist, den Ihre Mitglieder besuchen. Das k\u00f6nnen Sie zu Ihrem Vorteil nutzen! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Wertsch\u00e4tzung f\u00fcr andere Teile der Gemeinschaft kann unterstreichen, wie viele Verbindungen Sie gekn\u00fcpft haben. Zum Beispiel, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> betreibt eine private Facebook-Gruppe f\u00fcr seine Gemeinschaft.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"Ein Beispiel f\u00fcr Werbung f\u00fcr eine mitgliederbasierte Gemeinschaft, die auch auf Facebook vertreten ist.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. Sie k\u00f6nnen best\u00e4ndiges, zuverl\u00e4ssiges Feedback von Ihren gr\u00f6\u00dften Fans erhalten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die Mitglieder geh\u00f6ren zu den engagiertesten Nutzern Ihrer Community. Das bedeutet, dass die meisten von ihnen am Erfolg Ihrer Website interessiert sind. Im Gegenzug k\u00f6nnten sie motiviert sein, Ihnen konkretes Feedback zu geben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selbst wenn sich Ihre Mitglieder nicht melden, k\u00f6nnen Sie davon ausgehen, dass sie in der Regel langfristige Fans sind. Wenn Sie das wissen, k\u00f6nnen Sie eine <a href=\"https:\/\/memberpress.com\/de\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">die Daten Ihrer Website ansehen<\/a> \u00fcber einen bestimmten Zeitraum und vergleichen Sie sie mit Ihren Inhalten. Auf diese Weise k\u00f6nnen Sie feststellen, welche Strategien bei den meisten Mitgliedern funktionieren und welche nicht. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit diesen Informationen k\u00f6nnen Sie Ihre Website auf das ausrichten, was Ihre Mitglieder am meisten m\u00f6gen. Diese Strategie kann Ihnen also helfen, Ihren Output zu kuratieren. Au\u00dferdem k\u00f6nnten Sie sich eine Menge Zeit sparen, wenn Sie aufh\u00f6ren k\u00f6nnen, etwas zu produzieren, das nicht allzu beliebt ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mitgliederbasierte Gemeinschaften m\u00fcssen jedoch nicht exklusiv sein. Wenn Sie sich an Ihre aktuelle Fangemeinde wenden, wird das Au\u00dfenstehende wahrscheinlich nicht davon abhalten, Mitglied zu werden. Wenn Sie die Identit\u00e4t Ihrer Website herausstellen, k\u00f6nnten Sie sogar mehr Nutzer anziehen, die sich genug engagieren, um Mitglied zu werden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie ein Gemeinschaftsgef\u00fchl rund um Ihr Online-Gesch\u00e4ft schaffen m\u00f6chten, wissen Sie vielleicht nicht, welches Modell f\u00fcr Sie am besten geeignet ist. Gl\u00fccklicherweise bieten mitgliedschaftsbasierte Communities genau die Vorteile, die Sie suchen. Sie k\u00f6nnen Ihre derzeitigen Mitglieder halten und neue Mitglieder gewinnen, indem Sie Ihre langj\u00e4hrigen und engagierten Nutzer ansprechen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel haben wir vier Gr\u00fcnde genannt, warum mitgliederbasierte Gemeinschaften besser funktionieren als andere Modelle zur Schaffung von Gemeinschaften:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Die Mitglieder engagieren sich h\u00e4ufiger, um lebendigere Gemeinschaften zu schaffen.<\/li><li>Mund-zu-Mund-Propaganda ist ein nat\u00fcrliches Ph\u00e4nomen unter den Mitgliedern.<\/li><li>Beziehungen zwischen Mitgliedern k\u00f6nnen den Wert Ihrer Website f\u00fcr diese erh\u00f6hen.<\/li><li>Eine konsistente Fangemeinde kann Ihnen verwertbare, genaue Daten liefern.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie noch Fragen zu mitgliedschaftsbasierten Gemeinschaften? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, folgen Sie uns bitte auf <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a>.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. If part of your goal is to create a sense of community [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":30080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[113,857],"class_list":["post-29659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-community","tag-community-building","tag-online-community","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. 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We'll walk you through four of the most appealing benefits of this model!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg"},"aioseo_meta_data":{"post_id":"29659","title":null,"description":"Communitys auf Mitgliedschaftsbasis k\u00f6nnen Ihnen und Ihrer Website eine Reihe einzigartiger Vorteile bieten. Wir stellen Ihnen vier der attraktivsten Vorteile dieses Modells vor!","keywords":[{"label":"membership-based communities","value":"membership-based communities"},{"label":"benefits of membership based communities","value":"benefits of membership based communities"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-02 16:26:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-10-07 19:59:35","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/community\/\" title=\"Community\">Community<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t4 Reasons You Should Require Online Community Memberships\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Community","link":"https:\/\/memberpress.com\/de\/blog\/category\/community\/"},{"label":"4 Reasons You Should Require Online Community Memberships","link":"https:\/\/memberpress.com\/de\/blog\/why-membership-based-communities-work\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\">Why the Difference Between Customers, Subscribers, and Members Matters<\/h2>","content":"Warum der Unterschied zwischen Kunden, Abonnenten und Mitgliedern wichtig ist","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\">4 Reasons Why Membership-Based Communities Work Better<\/h2>","content":"4 Gr\u00fcnde, warum mitgliedschaftsbasierte Gemeinschaften besser funktionieren","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Let's dive into a few more specific benefits of membership-based communities. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Let's dive into a few more specific benefits of membership-based communities. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\">1. Membership-Based Communities Actively Involve Your Audience<\/h3>","content":"1. Mitgliedschaftsbasierte Gemeinschaften beziehen Ihr Publikum aktiv mit ein","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"An example of benefits offered by the Novel Network, one of many membership based communities.\" class=\"wp-image-29661\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","alt":"An example of benefits offered by the Novel Network, one of many membership based communities.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":1152,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\">2. Membership-Based Communities Boost Your Word-of-Mouth Marketing<\/h3>","content":"2. Auf Mitgliedschaft basierende Gemeinschaften f\u00f6rdern Ihr Word-of-Mouth-Marketing","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png","alt":"memberpress easy affiliate illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","linkDestination":"media"},"style":{"width":1024,"height":760,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"An example of a virtual event with an online travel community. \" class=\"wp-image-29861\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png","alt":"An example of a virtual event with an online travel community. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":468,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\">3. Members Can Build Relationships with Each Other<\/h3>","content":"3. Mitglieder k\u00f6nnen Beziehungen zueinander aufbauen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition home page\" class=\"wp-image-27906\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png","alt":"mbsc nutrition home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","linkDestination":"media"},"style":{"width":1024,"height":528,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"An example of advertising for a membership based community that is also on Facebook.\" class=\"wp-image-29662\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","alt":"An example of advertising for a membership based community that is also on Facebook.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":449,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\">4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans<\/h3>","content":"4. Sie k\u00f6nnen best\u00e4ndiges, zuverl\u00e4ssiges Feedback von Ihren gr\u00f6\u00dften Fans erhalten","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we covered four reasons membership-based communities work better than other models for creating community:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we covered four reasons membership-based communities work better than other models for creating community:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Members engage more frequently to create more lively communities.<\/li><li>Word-of-mouth marketing is a natural occurrence between members.<\/li><li>Relationships between members can raise the value of your site for them.<\/li><li>A consistent fanbase can provide you with actionable, accurate data.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Die Mitglieder engagieren sich h\u00e4ufiger, um lebendigere Gemeinschaften zu schaffen.<\/li><li>Mund-zu-Mund-Propaganda ist ein nat\u00fcrliches Ph\u00e4nomen unter den Mitgliedern.<\/li><li>Beziehungen zwischen Mitgliedern k\u00f6nnen den Wert Ihrer Website f\u00fcr diese erh\u00f6hen.<\/li><li>Eine konsistente Fangemeinde kann Ihnen verwertbare, genaue Daten liefern.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about membership-based communities? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about membership-based communities? Let us know in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/29659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=29659"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/29659\/revisions"}],"predecessor-version":[{"id":79536,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/29659\/revisions\/79536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=29659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=29659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=29659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}