{"id":32256,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32256"},"modified":"2022-11-16T15:13:56","modified_gmt":"2022-11-16T22:13:56","slug":"google-keyword-planner-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/","title":{"rendered":"Wie Sie den Google Keyword Planner verwenden, um Ihre WordPress-Website zu beleben (in 3 Schritten)"},"content":{"rendered":"<p>Wenn Sie gerade erst mit Ihrer MemberPress-Website beginnen, kann ein geringer Webverkehr entmutigend sein. Ohne die richtige <a href=\"https:\/\/memberpress.com\/de\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Werkzeuge f\u00fcr die Suchmaschinenoptimierung (SEO)\">Werkzeuge f\u00fcr die Suchmaschinenoptimierung (SEO)<\/a>haben Sie m\u00f6glicherweise Schwierigkeiten, Ihre Inhalte an die richtige Zielgruppe zu vermarkten.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2c7beb9ce72\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c7beb9ce72\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#An_Introduction_to_Google_Keyword_Planner\" >Eine Einf\u00fchrung in den Google Keyword-Planer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\" >Warum Sie den Google Keyword-Planer f\u00fcr Ihre MemberPress-Website verwenden sollten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\" >Wie Sie den Google Keyword-Planer f\u00fcr Ihre MemberPress-Website verwenden (in 3 einfachen Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Step_1_Access_Keyword_Planner\" >Schritt 1 Keyword-Planer aufrufen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Step_2_Find_New_Keywords\" >Schritt 2 Neue Schl\u00fcsselw\u00f6rter finden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\" >Schritt 3 Starten Sie eine Pay-Per-Click (PPC) Werbekampagne<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Zum Gl\u00fcck k\u00f6nnen Sie die <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword-Planer\">Google Keyword-Planer<\/a> um eine erfolgreiche Content-Marketing-Strategie zu entwickeln. Sobald Sie dieses Tool richtig eingerichtet haben, k\u00f6nnen Sie wichtige Schl\u00fcsselw\u00f6rter finden, um Ihre SEO zu verbessern und <strong>mehr Besucher auf Ihre Website bringen<\/strong>.<\/p>\n\n\n\n<p>In diesem Artikel werden wir die Funktionen des Google Keyword-Planners besprechen und wie Ihre MemberPress-Website davon profitieren kann. Dann bieten wir Ihnen eine <strong>Schritt-f\u00fcr-Schritt-Anleitung<\/strong> wie man mit diesem Tool eine <a href=\"https:\/\/memberpress.com\/de\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) Werbekampagne\">Pay-per-Click (PPC) Werbekampagne<\/a>. Fangen wir an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Keyword_Planner\"><\/span>Eine Einf\u00fchrung in den Google Keyword-Planer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Der Google Keyword-Planer ist ein <strong>kostenloses Recherchetool.<\/strong> Es wurde entwickelt, um Website-Besitzer bei der Analyse von Suchtrends zu unterst\u00fctzen, indem es neue Schl\u00fcsselw\u00f6rter vorschl\u00e4gt:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Google Keyword-Planer-Startseite\" class=\"wp-image-32289\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Hier sind einige der wichtigsten Funktionen von Google Keyword Planner:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Findet neue Schl\u00fcsselw\u00f6rter, die f\u00fcr Ihre Website relevant sind<\/li><li>Zeigt an, wie oft nach bestimmten Schl\u00fcsselw\u00f6rtern gesucht wird<\/li><li>Erm\u00f6glicht es Ihnen zu untersuchen, wie sich die Popularit\u00e4t von Schl\u00fcsselw\u00f6rtern im Laufe der Zeit ver\u00e4ndert hat<\/li><li>Liefert Leistungsprognosen f\u00fcr ausgew\u00e4hlte Schl\u00fcsselw\u00f6rter<\/li><\/ul>\n\n\n\n<p>Mit dem Keyword-Planer erhalten Sie wertvolle Informationen dar\u00fcber, wonach Ihre Besucher suchen. Auf diese Weise k\u00f6nnen Sie Schl\u00fcsselw\u00f6rter zu Ihrem Vorteil nutzen und die bestm\u00f6gliche Marketingstrategie entwickeln.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\"><\/span>Warum Sie den Google Keyword-Planer f\u00fcr Ihre MemberPress-Website verwenden sollten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Einbindung relevanter Schl\u00fcsselw\u00f6rter in Ihre Inhalte kann eine gute M\u00f6glichkeit sein, um <a href=\"https:\/\/memberpress.com\/de\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Ihr SEO verbessern\">Ihr SEO verbessern<\/a>. Wenn Sie die <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"richtige Schl\u00fcsselw\u00f6rter\">richtige Schl\u00fcsselw\u00f6rter<\/a>Damit signalisieren Sie Google und anderen Suchmaschinen, worum es bei Ihren Inhalten geht. <\/p>\n\n\n\n<p>Dies erh\u00f6ht die Wahrscheinlichkeit, dass Ihre Seiten in den relevanten Suchergebnissen ganz oben erscheinen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"Die Ergebnisseite f\u00fcr eine \"best membership sites\" search in google.\" class=\"wp-image-32729\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1536x701.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Mit dem Keyword-Planer k\u00f6nnen Sie h\u00e4ufig gesuchte Begriffe und Phrasen ermitteln und so genau die Sprache ansprechen, die potenzielle Besucher bereits verwenden. So k\u00f6nnen Sie Ihre Website mit einem Publikum in Verbindung bringen, das bereits nach Inhalten wie dem Ihren sucht. <\/p>\n\n\n\n<p>Wenn Sie beispielsweise eine Website f\u00fcr Sch\u00f6nheitspflege MemberPress betreiben, k\u00f6nnen Sie f\u00fcr Schl\u00fcsselw\u00f6rter wie \u201cBeauty-Abonnements\u201d optimieren:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"Die Ergebnisseite f\u00fcr eine \"beauty subscriptions\" search in google.\" class=\"wp-image-32730\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1023x684.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-700x468.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1080x722.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Der Google Keyword-Planer kann auch ein gro\u00dfartiges Werkzeug sein, wenn Sie gerade erst mit Ihrem Online-Gesch\u00e4ft beginnen. Mit ihm k\u00f6nnen Sie Schl\u00fcsselw\u00f6rter finden, die f\u00fcr <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"neue, hochwertige Besucher\">neue, hochwertige Besucher<\/a>.<\/p>\n\n\n\n<p>Sie k\u00f6nnen auch den Keyword-Planer verwenden, um gezieltes PPC-Marketing zu betreiben. Anstatt blindlings eine <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google-Anzeigen\">Google-Anzeigen<\/a> Kampagne k\u00f6nnen Sie eine Strategie planen und entwickeln, die auf leistungsstarken Schl\u00fcsselw\u00f6rtern basiert. <\/p>\n\n\n\n<p>Dies kann zu einem Anstieg der Besucherzahlen auf Ihrer Website f\u00fchren, was wiederum zu einer <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Maximieren Sie Ihre Mitgliedschaftseinnahmen\">Steigerung der Einnahmen aus Ihrer Mitgliedschaft<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\"><\/span>Wie Sie den Google Keyword-Planer f\u00fcr Ihre MemberPress-Website verwenden (in 3 einfachen Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wie wir gesehen haben, kann Ihre Mitgliederseite stark von der Verwendung des Google Keyword-Planners profitieren. Gl\u00fccklicherweise ist es schnell und einfach, mit dieser kostenlosen Ressource zu beginnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Keyword_Planner\"><\/span>Schritt 1: Keyword-Planer aufrufen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um den Google Keyword-Planer zu verwenden, melden Sie sich zun\u00e4chst bei Ihrem Google-Konto an. Wenn Sie noch keins haben, m\u00fcssen Sie <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"ein neues Konto erstellen\">ein neues Konto erstellen<\/a>. Verwenden Sie am besten ein Konto, das f\u00fcr Ihr Unternehmen bestimmt ist, und nicht ein privates Konto.<\/p>\n\n\n\n<p>Navigieren Sie dann zum <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword-Planer-Tool<\/a>. <strong>Wenn Sie noch kein Google Ads-Konto haben, werden Sie aufgefordert, sich f\u00fcr ein Konto anzumelden (es ist kostenlos).<\/strong>. <\/p>\n\n\n\n<p>Wenn Sie ein neues Google Ads-Konto erstellen, m\u00fcssen Sie auf die kleine Schaltfl\u00e4che mit der Aufschrift <em>In den Expertenmodus wechseln<\/em>. Auf diese Weise haben Sie die M\u00f6glichkeit, sich keine Werbeziele zu setzen (Sie k\u00f6nnen sp\u00e4ter jederzeit darauf zur\u00fcckkommen, wenn Sie m\u00f6chten): <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Auswahl eines Werbeziels im Keyword-Planer\" class=\"wp-image-32291\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Um ohne Werbeziele fortzufahren, klicken Sie auf <em>Ein Konto ohne Kampagne erstellen<\/em> im unteren linken Teil der Seite:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"ein Google Ads-Konto erstellen, ohne eine Kampagne einzurichten\" class=\"wp-image-33109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sie werden aufgefordert, Ihre Gesch\u00e4ftsinformationen zu best\u00e4tigen. Klicken Sie dann auf <em>Einreichen<\/em>.<\/p>\n\n\n\n<p>Navigieren Sie auf dem folgenden Bildschirm in die obere rechte Ecke und gehen Sie zu <em>Tools &amp; Einstellungen &gt; Planung &gt; Keyword-Planer<\/em>. Jetzt sollten Sie Zugang zum Google Keyword-Planer haben. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\"><span class=\"ez-toc-section\" id=\"Step_2_Find_New_Keywords\"><\/span>Schritt 2: Neue Schl\u00fcsselw\u00f6rter finden <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In Ihrem Google Keyword-Planer-Dashboard sehen Sie zwei verschiedene Optionen: <em>Neue Schl\u00fcsselw\u00f6rter entdecken <\/em>und <em>Suchvolumen und Prognosen abrufen<\/em>. <\/p>\n\n\n\n<p>Beginnen wir mit <em>Neue Schl\u00fcsselw\u00f6rter entdecken<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Google Keyword Dashboard\" class=\"wp-image-32294\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png 883w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-768x309.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Hier k\u00f6nnen Sie entweder mit einer einfachen Stichwortsuche beginnen oder die URL Ihrer Website eingeben. Wenn Sie die <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"eine etablierte Mitgliedschaftsseite\">eine etablierte Mitgliedschaftsseite<\/a>k\u00f6nnen Sie auch die Dom\u00e4ne Ihrer Website eingeben. <\/p>\n\n\n\n<p>Das Google Keyword Tool analysiert dann Ihre Website und macht Vorschl\u00e4ge f\u00fcr Schl\u00fcsselw\u00f6rter, die zu Ihrem vorhandenen Inhalt passen. <\/p>\n\n\n\n<p>Dazu m\u00fcssen Sie die URL Ihrer WordPress-Mitgliedswebsite in die Suchleiste eingeben und dann auf <em>Ergebnisse erhalten<\/em>. Denken Sie daran, dass die Verwendung bestimmter Seiten Ihrer Website bei der Suche nach hochwertigen Schl\u00fcsselw\u00f6rtern effektiver sein kann.<\/p>\n\n\n\n<p>Als Beispiel haben wir die beliebte Website zur Gewichtsabnahme herangezogen <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Die Suche auf der gesamten Dom\u00e4ne ergab 766 verschiedene Schl\u00fcsselw\u00f6rter. Als wir unsere Suche jedoch auf die Seite \u201cFunktionsweise\u201d eingrenzten, sanken die Ergebnisse auf 147 Schl\u00fcsselw\u00f6rter - eine viel \u00fcberschaubarere und gezieltere Menge:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Durchsuchen eines Dom\u00e4nennamens nach neuen Schl\u00fcsselw\u00f6rtern\" class=\"wp-image-32892\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-156x92.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Wenn Sie Ihre Website noch nicht eingerichtet haben, <strong>die Analyse der Website eines Wettbewerbers in Betracht ziehen<\/strong>. Da der aktuelle Inhalt Ihrer zuk\u00fcnftigen Website wahrscheinlich \u00e4hnlich sein wird, k\u00f6nnen Sie die Domain verwenden, um <a href=\"https:\/\/memberpress.com\/de\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Ideen f\u00fcr neue Inhalte entwickeln\">Ideen entwickeln<\/a> f\u00fcr neues Material.<\/p>\n\n\n\n<p>Alternativ dazu k\u00f6nnen Sie, wenn Sie auf <em>Beginnen Sie mit Schl\u00fcsselw\u00f6rtern<\/em>k\u00f6nnen Sie spezifische Angaben zu Ihrer Mitgliedschaftsseite machen. Dies sollten W\u00f6rter oder Phrasen sein, die Sie glauben <a href=\"https:\/\/memberpress.com\/de\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Ihr Zielpublikum\">Ihr Zielpublikum<\/a> vielleicht bereits suchen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Suche nach Schl\u00fcsselw\u00f6rtern im Google Keyword-Planer\" class=\"wp-image-32297\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Bei der Suche nach relevanten Schl\u00fcsselw\u00f6rtern ist es am besten, wenn Sie einige spezifische Details angeben. Wenn Sie z. B. eine Website zur Gewichtsreduzierung betreiben, sollten Sie nach \u201cMitgliedschaften zur Gewichtsreduzierung\u201d und \u201cGemeinschaften zur Gewichtsreduzierung\u201d suchen, nicht nur nach \u201cGewichtsreduzierung\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"Eine Suche nach W\u00f6rtern im Zusammenhang mit Gewichtsabnahme im Google Keyword-Planer.\" class=\"wp-image-32731\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-2048x762.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-457x170.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-840x313.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1216x453.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1832x682.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-700x261.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1080x402.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Der Grund daf\u00fcr ist <strong>allgemeinere Schl\u00fcsselw\u00f6rter sind m\u00f6glicherweise nicht so erfolgreich wie spezifische<\/strong>und sie k\u00f6nnten es mit mehr Konkurrenz zu tun haben.<\/p>\n\n\n\n<p>Sobald Sie sich f\u00fcr einige Schl\u00fcsselw\u00f6rter entschieden haben, geben Sie diese in die Suchleiste ein. Sie k\u00f6nnen die einzelnen Stichw\u00f6rter durch Dr\u00fccken von <em>Eingabe<\/em> auf Ihrer Tastatur. <\/p>\n\n\n\n<p>Denken Sie daran, dass Sie auch Ihre Domain eingeben k\u00f6nnen, um sie als Filter zu verwenden (unter der Suchleiste). Dadurch werden Produkte, Marken oder Dienstleistungen herausgefiltert, die Sie auf Ihrer Mitgliederseite nicht anbieten, aber das ist ein optionaler Schritt:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Vorgeschlagene Schl\u00fcsselwortmetriken\" class=\"wp-image-32298\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Neben den Schl\u00fcsselw\u00f6rtern selbst erhalten Sie auch Zugang zu einer Reihe n\u00fctzlicher Metriken. Sie sehen f\u00fcr jedes Keyword die durchschnittlichen monatlichen Suchanfragen, den Grad des Wettbewerbs und verschiedene andere Datenpunkte.<\/p>\n\n\n\n<p>Wir empfehlen die Entscheidung f\u00fcr <strong>Schl\u00fcsselw\u00f6rter mit hohen monatlichen Suchanfragen und geringem bis mittlerem Wettbewerb<\/strong>. Auch wenn es sinnvoll sein kann, einige wettbewerbsintensive Schl\u00fcsselw\u00f6rter einzubeziehen, sollten Sie Ihre Strategie nicht allein auf diese Schl\u00fcsselw\u00f6rter st\u00fctzen.<\/p>\n\n\n\n<p>Es w\u00e4re ratsam, auch einige Long-Tail-Schl\u00fcsselw\u00f6rter zu verwenden. Diese sind l\u00e4nger und auf Ihren spezifischen Inhalt ausgerichtet. Durch die Verwendung von Long-Tail-Schl\u00fcsselw\u00f6rtern k\u00f6nnen Sie Ihren Inhalt sogar <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Ihre Inhalte in den Google-Antwortfeldern erscheinen zu lassen\">um in den Google-Antwortfeldern zu erscheinen<\/a>.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL-SCHL\u00dcSSELWORT<\/strong><\/em> ist ein spezifischer Satz mit 3-5 W\u00f6rtern, der mit Ihrem Hauptkeyword zusammenh\u00e4ngt. Damit erreichen Sie eine kleinere Zielgruppe, die mit gr\u00f6\u00dferer Wahrscheinlichkeit das kauft, was Sie verkaufen. Wenn Ihr Hauptkeyword zum Beispiel lautet <em><strong>podcast<\/strong><\/em>ein Long-Tail-Schl\u00fcsselwort k\u00f6nnte sein <em><strong>Podcast zur alten Geschichte<\/strong><\/em>.<\/p>\n\n\n\n<p>Eine weitere M\u00f6glichkeit, Ihr SEO mit diesem Keyword-Tool zu optimieren, besteht darin, Folgendes zu finden <strong>spezifische Fragen<\/strong> nach denen Ihr Publikum sucht. <\/p>\n\n\n\n<p>Sie k\u00f6nnen dies tun, nachdem Sie Ihre Startschl\u00fcsselw\u00f6rter eingegeben haben. W\u00e4hlen Sie einfach <em>Filter hinzuf\u00fcgen<\/em> ><em> Schl\u00fcsselwort<\/em>und stellen Sie dann sicher, dass <em>enth\u00e4lt<\/em> und <em>Text\u00fcbereinstimmung<\/em> ausgew\u00e4hlt werden:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Hinzuf\u00fcgen eines Filters im Google Keyword-Planer.\" class=\"wp-image-32733\" width=\"350\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-190x300.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-108x170.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-389x614.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-433x684.png 433w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-328x518.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-99x156.png 99w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>\u00dcberlegen Sie, welche Fragen Ihr Publikum stellen k\u00f6nnte, und f\u00fcgen Sie dann W\u00f6rter wie \u201cwas\u201d, \u201cwie\u201d und \u201cwarum\u201d hinzu. Wenn Sie fertig sind, klicken Sie bitte auf <em>Bewerbung<\/em>. Dies ist eine n\u00fctzliche Strategie, da viele von uns ihre Zweifel direkt in die Google-Suchleiste eingeben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\"><span class=\"ez-toc-section\" id=\"Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\"><\/span>Schritt 3: Starten Sie eine Pay-Per-Click (PPC) Werbekampagne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mit den richtigen Schl\u00fcsselw\u00f6rtern sollten Sie in der Lage sein <a href=\"https:\/\/memberpress.com\/de\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"eine erfolgreiche PPC-Strategie einf\u00fchren\">eine erfolgreiche PPC-Strategie einf\u00fchren<\/a>. Das hei\u00dft, Sie k\u00f6nnen mit der Planung Ihrer <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads-Kampagne<\/a>.<\/p>\n\n\n\n<p>Gehen Sie zun\u00e4chst zur\u00fcck zu <em>Tools &amp; Einstellungen &gt; Planung &gt; Keyword-Planer. <\/em>Klicken Sie dann auf <em>Erhalten Sie Suchvolumen und Prognosen. <\/em>Dort geben Sie eine Liste von Schl\u00fcsselw\u00f6rtern ein, auf die Sie Ihre Kampagne ausrichten m\u00f6chten, und klicken auf <em>Los geht's<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Suchvolumen und Prognosen f\u00fcr bestimmte Schl\u00fcsselw\u00f6rter\" class=\"wp-image-32300\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png 966w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-768x341.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Denken Sie daran, dass Sie diese Liste jederzeit bearbeiten k\u00f6nnen, bevor Sie Ihre Anzeige starten.<\/p>\n\n\n\n<p>Die <strong>Prognosefunktion <\/strong>zeigt Ihnen die gesch\u00e4tzten Ergebnisse dieser Anzeigenkampagne. Dazu geh\u00f6rt die Anzahl der Klicks und Impressionen, die Ihre Anzeige innerhalb von 30 Tagen erzielen k\u00f6nnte:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Vorhersage einer Werbekampagne\" class=\"wp-image-32301\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Das Keyword-Tool zeigt Ihnen auch die durchschnittlichen Gesamtkosten dieser Kampagne sowie ein Tagesbudget an. Au\u00dferdem k\u00f6nnen Sie die <strong>Click-Through-Rate (CTR) <\/strong>und Durchschnitt <strong>Kosten-pro-Klick (CPC)<\/strong>. <\/p>\n\n\n\n<p>Um detailliertere Informationen zu erhalten, sollten Sie Ihre erwartete Konversionsrate eingeben. Sie k\u00f6nnen dies mit der Funktion <em>Umrechnungskurs hinzuf\u00fcgen<\/em> Schaltfl\u00e4che. Mit dieser Funktion k\u00f6nnen Sie die durchschnittliche Anzahl der Konversionen pro Tag sehen, welche Art von Ger\u00e4ten die Verbraucher verwenden und aus welchen L\u00e4ndern die Konversionen kommen. <\/p>\n\n\n\n<p>Au\u00dferdem k\u00f6nnen Sie vor dem Start Ihrer Anzeigenkampagne die Metriken zu jedem Schl\u00fcsselwort einsehen. Sie k\u00f6nnen diese Informationen nutzen, um Ihre Anzeige zu optimieren.<\/p>\n\n\n\n<p>Wenn Sie bestimmte Schl\u00fcsselw\u00f6rter sehen, die nichts mit Ihrer Nische zu tun haben, k\u00f6nnen Sie diese als <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative Schl\u00fcsselw\u00f6rter\"><strong>negative Schl\u00fcsselw\u00f6rter<\/strong><\/a>. Wenn Sie diese W\u00f6rter in Ihrer Werbekampagne ausschlie\u00dfen, k\u00f6nnen Sie vermeiden, die falsche Zielgruppe anzusprechen. Auf diese Weise werden Sie kein Geld verschwenden.<\/p>\n\n\n\n<p>Wenn Ihre MemberPress-Website beispielsweise Ratschl\u00e4ge zur Gewichtsabnahme f\u00fcr Frauen bietet, m\u00f6chten Sie Ihre Anzeige an ein weibliches Publikum richten. Ein n\u00fctzliches negatives Keyword in diesem Szenario k\u00f6nnte \u201cFettabbau f\u00fcr M\u00e4nner\u201d sein:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Erstellen eines negativen Schl\u00fcsselworts\" class=\"wp-image-32303\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sie k\u00f6nnen diese unerw\u00fcnschten Schl\u00fcsselw\u00f6rter ganz einfach in dieselbe <em>Volumen und Prognosen<\/em> Registerkarte. Navigieren Sie einfach zu <em>Negative Schl\u00fcsselw\u00f6rter<\/em> und klicken Sie auf das blaue Plus-Symbol (<em>+<\/em>).<\/p>\n\n\n\n<p>Nachdem Sie Ihre Keywords angepasst haben, ist es an der Zeit, Ihre Google-Anzeige zu schalten. Klicken Sie auf <em>Kampagne erstellen<\/em> in der oberen rechten Ecke des Bildschirms:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Erstellen Sie eine Kampagne bei Google Ads.\" class=\"wp-image-32740\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1536x619.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-2048x825.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-422x170.png 422w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-840x338.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1216x490.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1832x738.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-700x282.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1080x435.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Geben Sie dann Ihrer Anzeigenkampagne einen Namen. W\u00e4hlen Sie dann das empfohlene Tagesbudget oder geben Sie einen benutzerdefinierten Betrag ein, und speichern Sie Ihre \u00c4nderungen.<\/p>\n\n\n\n<p>Wenn Sie dies tun, wandeln Sie Ihre Prognose in eine neue Kampagne um. In Zukunft k\u00f6nnen Sie darauf \u00fcber Ihre <em>Kampagnen<\/em> Seite. Klicken Sie dann auf <em>Kampagne ansehen<\/em> um die Einstellungen bei Bedarf zu \u00e4ndern.<\/p>\n\n\n\n<p>Nach dem Start einer <a href=\"https:\/\/memberpress.com\/de\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Werbekampagne f\u00fcr Ihre Mitglieder-Website\">Anzeigenkampagne f\u00fcr Ihre MemberPress-Website<\/a>k\u00f6nnen Sie weiterhin den Google Keyword-Planer verwenden, um die Prognose zu sehen. Wenn Sie jedoch Keywords \u00e4ndern m\u00fcssen, m\u00fcssen Sie dies in der <em>Kampagne<\/em> Einstellungen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie Ihre erste MemberPress-Website starten, kann es schwierig sein, Ihren Fokus und Ihre Zielgruppe einzugrenzen <a href=\"https:\/\/memberpress.com\/de\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"das perfekte Publikum\">Ihr perfektes Publikum<\/a>. Gl\u00fccklicherweise k\u00f6nnen Sie den Google Keyword Planner verwenden, um hochwertige Besucher zu finden. Dies ist ein effektiver Weg, um Ihren Webverkehr anzukurbeln, Ihre SEO zu verbessern und Ihren Umsatz zu steigern.<\/p>\n\n\n\n<p>So k\u00f6nnen Sie auf einfache Weise <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword-Planer\">Google Keyword-Planer<\/a> um Ihre Mitgliederseite zu optimieren und Ihre Reichweite zu erh\u00f6hen:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Zugang zum Keyword-Planer<\/li><li>Neue Schl\u00fcsselw\u00f6rter finden<\/li><li>Starten Sie eine PPC-Kampagne<\/li><\/ol>\n\n\n\n<p>Haben Sie Fragen zur Verwendung von Google Keyword Planner f\u00fcr Ihre Mitgliederseite? Hinterlassen Sie sie im Kommentarbereich unten!<\/p>\n\n\n\n<p><strong><strong>Wenn Ihnen dieser Artikel gefallen hat, abonnieren Sie doch unseren Newsletter im <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> bis zu Ihrer Rechten!<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When you\u2019re just getting started with your MemberPress site, low web traffic can be discouraging. Without the right tools for search engine optimization (SEO), you might struggle to market your content to the right audience. Fortunately, you can use Google\u2019s Keyword Planner to create a successful content marketing strategy. Once you\u2019ve properly set up this [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943],"tags":[941,86,182],"class_list":{"0":"post-32256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"tag-free-tools","11":"tag-google-search","12":"tag-seo","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding an audience for your membership site can be challenging. 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In diesem Beitrag erkl\u00e4ren wir Ihnen, wie Sie den Google Keyword Planner nutzen k\u00f6nnen, um Ihren Web-Traffic zu steigern!","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:13:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-01-21 17:05:07","updated":"2026-03-03 15:02:31"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/"},{"label":"How to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)","link":"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience.<\/p>","content":[{"type":"text","data":"When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>.<\/p>","content":[{"type":"text","data":"Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\">An Introduction to Google Keyword Planner<\/h2>","content":"Eine Einf\u00fchrung in den Google Keyword-Planer","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Google Keyword Planner home page\" class=\"wp-image-32289\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png","alt":"Google Keyword Planner home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":528,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here are some of Google Keyword Planner's primary features:<\/p>","content":[{"type":"text","data":"Here are some of Google Keyword Planner's primary features:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Finds new keywords that are relevant to your website<\/li><li>Shows how often certain keywords are searched for<\/li><li>Enables you to research how keyword popularity has changed over time<\/li><li>Provides performance projections for chosen keywords<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Findet neue Schl\u00fcsselw\u00f6rter, die f\u00fcr Ihre Website relevant sind<\/li><li>Zeigt an, wie oft nach bestimmten Schl\u00fcsselw\u00f6rtern gesucht wird<\/li><li>Erm\u00f6glicht es Ihnen zu untersuchen, wie sich die Popularit\u00e4t von Schl\u00fcsselw\u00f6rtern im Laufe der Zeit ver\u00e4ndert hat<\/li><li>Liefert Leistungsprognosen f\u00fcr ausgew\u00e4hlte Schl\u00fcsselw\u00f6rter<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible.<\/p>","content":[{"type":"text","data":"With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\">Why You Might Want to Use Google Keyword Planner for Your MemberPress Site<\/h2>","content":"Warum Sie den Google Keyword-Planer f\u00fcr Ihre MemberPress-Website verwenden sollten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. <\/p>","content":[{"type":"text","data":"Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This makes it more likely that your pages will appear at the top of relevant search results:<\/p>","content":[{"type":"text","data":"This makes it more likely that your pages will appear at the top of relevant search results:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"The results page for a &quot;best membership sites&quot; search in Google.\" class=\"wp-image-32729\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png","alt":"The results page for a &quot;best membership sites&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":467,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. <\/p>","content":[{"type":"text","data":"By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":<\/p>","content":[{"type":"text","data":"For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"The results page for a &quot;beauty subscriptions&quot; search in Google.\" class=\"wp-image-32730\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png","alt":"The results page for a &quot;beauty subscriptions&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":684,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>.<\/p>","content":[{"type":"text","data":"Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. <\/p>","content":[{"type":"text","data":"You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  <\/p>","content":[{"type":"text","data":"This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\">How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)<\/h2>","content":"Wie Sie den Google Keyword-Planer f\u00fcr Ihre MemberPress-Website verwenden (in 3 einfachen Schritten)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource.<\/p>","content":[{"type":"text","data":"As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\">Step 1: Access Keyword Planner<\/h3>","content":"Schritt 1: Keyword-Planer aufrufen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one.<\/p>","content":[{"type":"text","data":"To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. <\/p>","content":[{"type":"text","data":"Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): <\/p>","content":[{"type":"text","data":"When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choosing an advertising goal on Keyword Planner\" class=\"wp-image-32291\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png","alt":"Choosing an advertising goal on Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":548,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:<\/p>","content":[{"type":"text","data":"To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"create a Google ads account without setting up a campaign\" class=\"wp-image-33109\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg","alt":"create a Google ads account without setting up a campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","linkDestination":"media","align":"center"},"style":{"width":1024,"height":576,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You'll be asked to confirm your business information. Then click on <em>Submit<\/em>.<\/p>","content":[{"type":"text","data":"You'll be asked to confirm your business information. Then click on <em>Submit<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. <\/p>","content":[{"type":"text","data":"On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\">Step 2: Find New Keywords <\/h3>","content":"Schritt 2: Neue Schl\u00fcsselw\u00f6rter finden","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. <\/p>","content":[{"type":"text","data":"In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's start with <em>Discover New Keywords<\/em>:<\/p>","content":[{"type":"text","data":"Let's start with <em>Discover New Keywords<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Google Keyword dashboard\" class=\"wp-image-32294\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","alt":"Google Keyword dashboard","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":355,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. <\/p>","content":[{"type":"text","data":"Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. <\/p>","content":[{"type":"text","data":"The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords.<\/p>","content":[{"type":"text","data":"To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:<\/p>","content":[{"type":"text","data":"As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Searching a domain name to find new keywords\" class=\"wp-image-32892\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","alt":"Searching a domain name to find new keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":602,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material.<\/p>","content":[{"type":"text","data":"If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:<\/p>","content":[{"type":"text","data":"Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Searching for keywords on Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png","alt":"Searching for keywords on Google Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":485,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":<\/p>","content":[{"type":"text","data":"It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"A search for weight loss related words in Google Keyword Planner.\" class=\"wp-image-32731\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png","alt":"A search for weight loss related words in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":381,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition.<\/p>","content":[{"type":"text","data":"This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. <\/p>","content":[{"type":"text","data":"Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:<\/p>","content":[{"type":"text","data":"Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Suggested keyword metrics\" class=\"wp-image-32298\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png","alt":"Suggested keyword metrics","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":497,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points.<\/p>","content":[{"type":"text","data":"Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone.<\/p>","content":[{"type":"text","data":"We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>.<\/p>","content":[{"type":"text","data":"You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>","content":[{"type":"text","data":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"white","dropCap":false,"parent_style":{},"backgroundColor":"#000cff"}},{"type":"core\/paragraph","render":"<p>Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. <\/p>","content":[{"type":"text","data":"Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:<\/p>","content":[{"type":"text","data":"You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adding a filter in Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","alt":"Adding a filter in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","linkDestination":"media","align":"center"},"style":{"width":"350px","height":904,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar.<\/p>","content":[{"type":"text","data":"Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\">Step 3: Start a Pay-Per-Click (PPC) Ad Campaign<\/h3>","content":"Schritt 3: Starten Sie eine Pay-Per-Click (PPC) Werbekampagne","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>.<\/p>","content":[{"type":"text","data":"With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:<\/p>","content":[{"type":"text","data":"First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Search volume and forecasts for targeted keywords\" class=\"wp-image-32300\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","alt":"Search volume and forecasts for targeted keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":429,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can always edit this list before launching your ad.<\/p>","content":[{"type":"text","data":"Keep in mind that you can always edit this list before launching your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:<\/p>","content":[{"type":"text","data":"The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Forecast of an ad campaign\" class=\"wp-image-32301\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png","alt":"Forecast of an ad campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":492,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. <\/p>","content":[{"type":"text","data":"The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. <\/p>","content":[{"type":"text","data":"To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad.<\/p>","content":[{"type":"text","data":"Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money.<\/p>","content":[{"type":"text","data":"If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":<\/p>","content":[{"type":"text","data":"For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Creating a negative keyword\" class=\"wp-image-32303\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png","alt":"Creating a negative keyword","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":349,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>).<\/p>","content":[{"type":"text","data":"You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:<\/p>","content":[{"type":"text","data":"After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Create a campaign on Google Ads.\" class=\"wp-image-32740\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png","alt":"Create a campaign on Google Ads.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":413,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes.<\/p>","content":[{"type":"text","data":"Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary.<\/p>","content":[{"type":"text","data":"When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings.<\/p>","content":[{"type":"text","data":"After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue.<\/p>","content":[{"type":"text","data":"When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:<\/p>","content":[{"type":"text","data":"Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Access Keyword Planner<\/li><li>Find new keywords<\/li><li>Start a PPC ad campaign<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Zugang zum Keyword-Planer<\/li><li>Neue Schl\u00fcsselw\u00f6rter finden<\/li><li>Starten Sie eine PPC-Kampagne<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong><\/p>","content":[{"type":"text","data":"<strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/32256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=32256"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/32256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/33111"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=32256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=32256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=32256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}