{"id":32256,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32256"},"modified":"2022-11-16T15:13:56","modified_gmt":"2022-11-16T22:13:56","slug":"google-keyword-planner-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/","title":{"rendered":"How to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)"},"content":{"rendered":"\n<p>When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c1f64077cec\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c1f64077cec\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#An_Introduction_to_Google_Keyword_Planner\" >An Introduction to Google Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\" >Why You Might Want to Use Google Keyword Planner for Your MemberPress Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\" >How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Step_1_Access_Keyword_Planner\" >Step 1 Access Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Step_2_Find_New_Keywords\" >Step 2 Find New Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\" >Step 3 Start a Pay-Per-Click (PPC) Ad Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>.<\/p>\n\n\n\n<p>In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Keyword_Planner\"><\/span>An Introduction to Google Keyword Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Google Keyword Planner home page\" class=\"wp-image-32289\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Here are some of Google Keyword Planner's primary features:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Finds new keywords that are relevant to your website<\/li><li>Shows how often certain keywords are searched for<\/li><li>Enables you to research how keyword popularity has changed over time<\/li><li>Provides performance projections for chosen keywords<\/li><\/ul>\n\n\n\n<p>With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\"><\/span>Why You Might Want to Use Google Keyword Planner for Your MemberPress Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. <\/p>\n\n\n\n<p>This makes it more likely that your pages will appear at the top of relevant search results:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"The results page for a \"best membership sites\" search in Google.\" class=\"wp-image-32729\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1536x701.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. <\/p>\n\n\n\n<p>For example, if you run a beauty MemberPress site, you may optimize for keywords such as \u201cbeauty subscriptions\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"The results page for a \"beauty subscriptions\" search in Google.\" class=\"wp-image-32730\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1023x684.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-700x468.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1080x722.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>.<\/p>\n\n\n\n<p>You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. <\/p>\n\n\n\n<p>This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\"><\/span>How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Keyword_Planner\"><\/span>Step 1: Access Keyword Planner<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one.<\/p>\n\n\n\n<p>Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. <\/p>\n\n\n\n<p>When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choosing an advertising goal on Keyword Planner\" class=\"wp-image-32291\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"create a Google ads account without setting up a campaign\" class=\"wp-image-33109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>You'll be asked to confirm your business information. Then click on <em>Submit<\/em>.<\/p>\n\n\n\n<p>On the following screen, navigate to the upper-right corner and go to <em>Tools & Settings > Planning > Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\"><span class=\"ez-toc-section\" id=\"Step_2_Find_New_Keywords\"><\/span>Step 2: Find New Keywords <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. <\/p>\n\n\n\n<p>Let's start with <em>Discover New Keywords<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Google Keyword dashboard\" class=\"wp-image-32294\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png 883w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-768x309.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. <\/p>\n\n\n\n<p>The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. <\/p>\n\n\n\n<p>To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords.<\/p>\n\n\n\n<p>As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \u201cHow it works\u201d page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Searching a domain name to find new keywords\" class=\"wp-image-32892\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-156x92.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material.<\/p>\n\n\n\n<p>Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Searching for keywords on Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \u201cweight loss memberships\u201d and \u201cweight loss communities\u201d, rather than just \u201cweight loss\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"A search for weight loss related words in Google Keyword Planner.\" class=\"wp-image-32731\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-2048x762.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-457x170.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-840x313.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1216x453.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1832x682.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-700x261.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1080x402.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition.<\/p>\n\n\n\n<p>Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. <\/p>\n\n\n\n<p>Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Suggested keyword metrics\" class=\"wp-image-32298\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points.<\/p>\n\n\n\n<p>We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone.<\/p>\n\n\n\n<p>You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>\n\n\n\n<p>Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. <\/p>\n\n\n\n<p>You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> ><em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adding a filter in Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-190x300.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-108x170.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-389x614.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-433x684.png 433w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-328x518.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-99x156.png 99w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Think about what questions your audience might be asking, and then add words such as \u201cwhat\u201d, \u201chow\u201d, and \u201cwhy\u201d. When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\"><span class=\"ez-toc-section\" id=\"Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\"><\/span>Step 3: Start a Pay-Per-Click (PPC) Ad Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>.<\/p>\n\n\n\n<p>First, go back to <em>Tools & Settings > Planning > Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Search volume and forecasts for targeted keywords\" class=\"wp-image-32300\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png 966w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-768x341.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Keep in mind that you can always edit this list before launching your ad.<\/p>\n\n\n\n<p>The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Forecast of an ad campaign\" class=\"wp-image-32301\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. <\/p>\n\n\n\n<p>To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. <\/p>\n\n\n\n<p>Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad.<\/p>\n\n\n\n<p>If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money.<\/p>\n\n\n\n<p>For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \u201cfat loss for men\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Creating a negative keyword\" class=\"wp-image-32303\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>).<\/p>\n\n\n\n<p>After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Create a campaign on Google Ads.\" class=\"wp-image-32740\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1536x619.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-2048x825.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-422x170.png 422w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-840x338.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1216x490.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1832x738.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-700x282.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1080x435.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes.<\/p>\n\n\n\n<p>When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary.<\/p>\n\n\n\n<p>After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue.<\/p>\n\n\n\n<p>Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Access Keyword Planner<\/li><li>Find new keywords<\/li><li>Start a PPC ad campaign<\/li><\/ol>\n\n\n\n<p>Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!<\/p>\n\n\n\n<p><strong><strong>If you liked this article, be sure to subscribe to our newsletter in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> up to your right!<\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re just getting started with your MemberPress site, low web traffic can be discouraging. Without the right tools for search engine optimization (SEO), you might struggle to market your content to the right audience. Fortunately, you can use Google\u2019s Keyword Planner to create a successful content marketing strategy. Once you\u2019ve properly set up this [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943],"tags":[941,86,182],"class_list":{"0":"post-32256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"tag-free-tools","11":"tag-google-search","12":"tag-seo","13":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding an audience for your membership site can be challenging. In this post, we&#039;ll explain how to use Google Keyword Planner to boost your web traffic!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"free tools,google search,seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/google-keyword-planner-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"Finding an audience for your membership site can be challenging. 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Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience.<\/p>","content":[{"type":"text","data":"When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>.<\/p>","content":[{"type":"text","data":"Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\">An Introduction to Google Keyword Planner<\/h2>","content":"An Introduction to Google Keyword Planner","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Google Keyword Planner home page\" class=\"wp-image-32289\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png","alt":"Google Keyword Planner home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":528,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here are some of Google Keyword Planner's primary features:<\/p>","content":[{"type":"text","data":"Here are some of Google Keyword Planner's primary features:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Finds new keywords that are relevant to your website<\/li><li>Shows how often certain keywords are searched for<\/li><li>Enables you to research how keyword popularity has changed over time<\/li><li>Provides performance projections for chosen keywords<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Finds new keywords that are relevant to your website<\/li><li>Shows how often certain keywords are searched for<\/li><li>Enables you to research how keyword popularity has changed over time<\/li><li>Provides performance projections for chosen keywords<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible.<\/p>","content":[{"type":"text","data":"With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\">Why You Might Want to Use Google Keyword Planner for Your MemberPress Site<\/h2>","content":"Why You Might Want to Use Google Keyword Planner for Your MemberPress Site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. <\/p>","content":[{"type":"text","data":"Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This makes it more likely that your pages will appear at the top of relevant search results:<\/p>","content":[{"type":"text","data":"This makes it more likely that your pages will appear at the top of relevant search results:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"The results page for a &quot;best membership sites&quot; search in Google.\" class=\"wp-image-32729\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png","alt":"The results page for a &quot;best membership sites&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":467,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. <\/p>","content":[{"type":"text","data":"By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":<\/p>","content":[{"type":"text","data":"For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"The results page for a &quot;beauty subscriptions&quot; search in Google.\" class=\"wp-image-32730\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png","alt":"The results page for a &quot;beauty subscriptions&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":684,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>.<\/p>","content":[{"type":"text","data":"Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. <\/p>","content":[{"type":"text","data":"You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  <\/p>","content":[{"type":"text","data":"This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\">How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)<\/h2>","content":"How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource.<\/p>","content":[{"type":"text","data":"As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\">Step 1: Access Keyword Planner<\/h3>","content":"Step 1: Access Keyword Planner","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one.<\/p>","content":[{"type":"text","data":"To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. <\/p>","content":[{"type":"text","data":"Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): <\/p>","content":[{"type":"text","data":"When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choosing an advertising goal on Keyword Planner\" class=\"wp-image-32291\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png","alt":"Choosing an advertising goal on Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":548,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:<\/p>","content":[{"type":"text","data":"To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"create a Google ads account without setting up a campaign\" class=\"wp-image-33109\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg","alt":"create a Google ads account without setting up a campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","linkDestination":"media","align":"center"},"style":{"width":1024,"height":576,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You'll be asked to confirm your business information. Then click on <em>Submit<\/em>.<\/p>","content":[{"type":"text","data":"You'll be asked to confirm your business information. Then click on <em>Submit<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. <\/p>","content":[{"type":"text","data":"On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\">Step 2: Find New Keywords <\/h3>","content":"Step 2: Find New Keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. <\/p>","content":[{"type":"text","data":"In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's start with <em>Discover New Keywords<\/em>:<\/p>","content":[{"type":"text","data":"Let's start with <em>Discover New Keywords<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Google Keyword dashboard\" class=\"wp-image-32294\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","alt":"Google Keyword dashboard","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":355,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. <\/p>","content":[{"type":"text","data":"Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. <\/p>","content":[{"type":"text","data":"The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords.<\/p>","content":[{"type":"text","data":"To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:<\/p>","content":[{"type":"text","data":"As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Searching a domain name to find new keywords\" class=\"wp-image-32892\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","alt":"Searching a domain name to find new keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":602,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material.<\/p>","content":[{"type":"text","data":"If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:<\/p>","content":[{"type":"text","data":"Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Searching for keywords on Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png","alt":"Searching for keywords on Google Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":485,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":<\/p>","content":[{"type":"text","data":"It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"A search for weight loss related words in Google Keyword Planner.\" class=\"wp-image-32731\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png","alt":"A search for weight loss related words in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":381,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition.<\/p>","content":[{"type":"text","data":"This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. <\/p>","content":[{"type":"text","data":"Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:<\/p>","content":[{"type":"text","data":"Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Suggested keyword metrics\" class=\"wp-image-32298\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png","alt":"Suggested keyword metrics","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":497,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points.<\/p>","content":[{"type":"text","data":"Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone.<\/p>","content":[{"type":"text","data":"We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>.<\/p>","content":[{"type":"text","data":"You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>","content":[{"type":"text","data":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"white","dropCap":false,"parent_style":{},"backgroundColor":"#000cff"}},{"type":"core\/paragraph","render":"<p>Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. <\/p>","content":[{"type":"text","data":"Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:<\/p>","content":[{"type":"text","data":"You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adding a filter in Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","alt":"Adding a filter in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","linkDestination":"media","align":"center"},"style":{"width":"350px","height":904,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar.<\/p>","content":[{"type":"text","data":"Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\">Step 3: Start a Pay-Per-Click (PPC) Ad Campaign<\/h3>","content":"Step 3: Start a Pay-Per-Click (PPC) Ad Campaign","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>.<\/p>","content":[{"type":"text","data":"With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:<\/p>","content":[{"type":"text","data":"First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Search volume and forecasts for targeted keywords\" class=\"wp-image-32300\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","alt":"Search volume and forecasts for targeted keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":429,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can always edit this list before launching your ad.<\/p>","content":[{"type":"text","data":"Keep in mind that you can always edit this list before launching your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:<\/p>","content":[{"type":"text","data":"The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Forecast of an ad campaign\" class=\"wp-image-32301\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png","alt":"Forecast of an ad campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":492,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. <\/p>","content":[{"type":"text","data":"The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. <\/p>","content":[{"type":"text","data":"To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad.<\/p>","content":[{"type":"text","data":"Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money.<\/p>","content":[{"type":"text","data":"If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":<\/p>","content":[{"type":"text","data":"For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Creating a negative keyword\" class=\"wp-image-32303\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png","alt":"Creating a negative keyword","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":349,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>).<\/p>","content":[{"type":"text","data":"You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:<\/p>","content":[{"type":"text","data":"After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Create a campaign on Google Ads.\" class=\"wp-image-32740\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png","alt":"Create a campaign on Google Ads.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":413,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes.<\/p>","content":[{"type":"text","data":"Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary.<\/p>","content":[{"type":"text","data":"When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings.<\/p>","content":[{"type":"text","data":"After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue.<\/p>","content":[{"type":"text","data":"When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:<\/p>","content":[{"type":"text","data":"Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Access Keyword Planner<\/li><li>Find new keywords<\/li><li>Start a PPC ad campaign<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Access Keyword Planner<\/li><li>Find new keywords<\/li><li>Start a PPC ad campaign<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong><\/p>","content":[{"type":"text","data":"<strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/32256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=32256"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/32256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/33111"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=32256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=32256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=32256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}