{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/","title":{"rendered":"Wie Sie eine Schl\u00fcsselwortliste f\u00fcr Ihr Online-Gesch\u00e4ft erstellen (4 Schritte)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>Finden Sie heraus, was eine Schl\u00fcsselwortliste ist und wie die Erstellung und Verwendung einer guten Liste zu mehr Besucherzahlen auf Ihrer Website f\u00fchren kann.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Der Start Ihrer Website ist ein bedeutender Moment f\u00fcr Ihr Unternehmen. Eine eigene Website bietet das Potenzial f\u00fcr besseres Marketing und mehr Umsatz. Es kann jedoch sein, dass Sie Schwierigkeiten haben, die gew\u00fcnschte Platzierung in den Suchmaschinen und die gew\u00fcnschte Besucherzahl zu erreichen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ed28f0b0217\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed28f0b0217\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >Finden Sie heraus, was eine Schl\u00fcsselwortliste ist und wie die Erstellung und Verwendung einer guten Liste zu mehr Besucherzahlen auf Ihrer Website f\u00fchren kann.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Warum Keyword-Recherche wichtig ist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >Wie Sie eine Schl\u00fcsselwortliste f\u00fcr Ihr Online-Gesch\u00e4ft erstellen (in 4 Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >Schritt 1 Verstehen Sie die verschiedenen Arten von Schl\u00fcsselw\u00f6rtern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >Schritt 2 \u00dcberlegen Sie sich Ihr Zielpublikum und Ihre Nische<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >Schritt 3 Verwenden Sie die richtigen Keyword-Recherche-Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >Schritt 4 Brainstorming von Schl\u00fcsselwortideen und Verfeinerung Ihrer Liste<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Einbindung Ihrer Schl\u00fcsselw\u00f6rter in Ihre Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Um Ihre Ergebnisse zu verbessern, sollten Sie<strong> Schl\u00fcsselw\u00f6rter intelligent einsetzen<\/strong>. Wenn sie richtig gemacht wird, kann die Keyword-Optimierung einen gro\u00dfen Unterschied f\u00fcr Ihre Online-Sichtbarkeit und Ihren Umsatz machen. <\/p>\n\n\n\n<p>Die Recherche nach Schl\u00fcsselw\u00f6rtern ist entscheidend f\u00fcr eine solide <a href=\"https:\/\/memberpress.com\/de\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strategie f\u00fcr die Suchmaschinenoptimierung (SEO)<\/a> die Ihnen eine Menge relevanter Ansichten und Klicks bescheren werden.<\/p>\n\n\n\n<p>In diesem Artikel erfahren Sie, wie Sie mit den richtigen Schl\u00fcsselw\u00f6rtern und Phrasen Ihr SEO-Ranking verbessern und die Besucherzahlen Ihrer Website erh\u00f6hen k\u00f6nnen. Au\u00dferdem geben wir Ihnen ein paar Tipps, wie Sie selbst eine gute Liste erstellen k\u00f6nnen. Auf geht's an die Arbeit!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Warum Keyword-Recherche wichtig ist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meistens sind \u201cSchl\u00fcsselw\u00f6rter\u201d gar keine einzelnen W\u00f6rter. Sie sind <em>Phrasen<\/em> die eine Person verwendet, um zu beschreiben, wonach sie online sucht. Wenn Google und andere Suchmaschinen Seiten empfehlen, werden sie <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">ihre Empfehlungen abgeben<\/a> zum Teil auf dem Vorhandensein dieser wichtigen Begriffe beruhen.<\/p>\n\n\n\n<p>Wenn Sie m\u00f6chten, dass die richtigen Leute Ihre Website finden, m\u00fcssen Sie daf\u00fcr sorgen, dass sie Schl\u00fcsselw\u00f6rter enth\u00e4lt, die f\u00fcr die Bed\u00fcrfnisse und Interessen dieser Leute relevant sind<\/p>\n\n\n\n<p>Zum Beispiel, wenn Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">einen Online-Fitnessclub betreiben<\/a>, m\u00f6chten Sie vielleicht die Aufmerksamkeit von Nutzern auf sich ziehen, die nach Begriffen wie \u201cwie man Gewicht verliert\u201d suchen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"Eine Google-Suche nach \"how to lose weight\".\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Es ist wichtig, dass Sie sich auf die Suchbegriffe konzentrieren, die Ihre Zielgruppe tats\u00e4chlich verwendet. Deshalb, <strong>Das Erlernen der richtigen Keyword-Recherche ist ein wichtiger Bestandteil einer effektiven SEO-Strategie<\/strong>. <\/p>\n\n\n\n<p>Durch die korrekte Identifizierung der Suchbegriffe, die Menschen eingeben, um Websites wie Ihre zu finden, k\u00f6nnen Sie <strong>Ihren Verkehr erh\u00f6hen<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>Wie Sie eine Schl\u00fcsselwortliste f\u00fcr Ihr Online-Gesch\u00e4ft erstellen (in 4 Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bevor Sie Ihrer Website Schl\u00fcsselw\u00f6rter hinzuf\u00fcgen, m\u00fcssen Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/build-email-list\/\">eine Liste erstellen<\/a> der zu verwendenden Begriffe. Dieser Prozess besteht aus vier einfachen Schritten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>Schritt 1: Verstehen Sie die verschiedenen Arten von Schl\u00fcsselw\u00f6rtern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zun\u00e4chst ist es wichtig zu verstehen, dass nicht alle Schl\u00fcsselw\u00f6rter gleich sind. Es gibt eine Vielzahl von Arten, jede mit ihrem eigenen Schwerpunkt und Anwendungsf\u00e4llen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"Arten von Schl\u00fcsselw\u00f6rtern\" class=\"wp-image-36568\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p>Nachfolgend sind die h\u00e4ufigsten Arten von Schl\u00fcsselw\u00f6rtern zusammen mit <strong>Beispiele, die Sie verwenden k\u00f6nnten, wenn Sie eine Online-Fitnessmitgliedschaftsseite betreiben w\u00fcrden<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Short-tail-Schl\u00fcsselw\u00f6rter<\/h4>\n\n\n\n<p>Short-Tail-Keywords bestehen in der Regel aus drei W\u00f6rtern oder weniger. Sie sind <strong>breit<\/strong> <strong>und sehr wettbewerbsf\u00e4hig<\/strong> (das bedeutet, dass viele Websites auf sie ausgerichtet sind).<\/p>\n\n\n\n<p>Beispiele f\u00fcr Short-Tail-Keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trailrunning<\/li><li>Fitness-Kurse<\/li><li>Online-Nachhilfe<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Long-Tail-Schl\u00fcsselw\u00f6rter<\/h4>\n\n\n\n<p>Long-Tail-Schl\u00fcsselw\u00f6rter sind <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">spezifischere Formulierungen<\/a> von mehr als drei W\u00f6rtern. Nach ihnen suchen zwar weniger Menschen, aber sie sind viel weniger wettbewerbsintensiv und k\u00f6nnen f\u00fcr Ihr Unternehmen viel relevanter sein. <strong>Long-Tail-Keywords sind das, was Sie in Ihrer Keyword-Liste suchen.<\/strong><\/p>\n\n\n\n<p>Beispiele f\u00fcr Long-Tail-Keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Beste Fitness-Coaching-Seiten f\u00fcr Frauen<\/li><li>Fortgeschrittene Fitnesskurse f\u00fcr Senioren<\/li><li>Online-Coaching zur Gewichtsabnahme<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Neue und immergr\u00fcne Schl\u00fcsselw\u00f6rter<\/h4>\n\n\n\n<p>\u201cFrische\u201d Begriffe sind solche, die <strong>Trends in Echtzeit<\/strong> dank der j\u00fcngsten Ereignisse. \u201cEvergreen\u201d-Keywords sind <strong>immer relevant<\/strong> - Sie \u00e4ndern sich nicht mit der Zeit.<\/p>\n\n\n\n<p>Beispiele f\u00fcr neue Schl\u00fcsselw\u00f6rter:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blitzverkauf f\u00fcr Online-Fitnesskurse heute<\/li><li>Wetter im Moment<\/li><\/ul>\n\n\n\n<p>Beispiele f\u00fcr immergr\u00fcne Schl\u00fcsselw\u00f6rter:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verbrannte Kalorien pro Stunde Gehen<\/li><li>Erfolgszitate f\u00fcr Fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Produktbestimmende Schl\u00fcsselw\u00f6rter<\/h4>\n\n\n\n<p>Produktdefinierende Schl\u00fcsselw\u00f6rter sind W\u00f6rter und Ausdr\u00fccke, die <strong>spezifische Produkte oder Dienstleistungen beschreiben<\/strong>. Sie haben oft ein geringeres Suchvolumen, bieten aber eine hohe Konversionsrate.<\/p>\n\n\n\n<p>Beispiele f\u00fcr produktbestimmende Schl\u00fcsselw\u00f6rter:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Schn\u00fcrsenkel f\u00fcr Cross-Training-Schuhe<\/li><li>Computer-Stehpult<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Schl\u00fcsselw\u00f6rter, die den Kunden definieren<\/h4>\n\n\n\n<p>Schl\u00fcsselw\u00f6rter, die den Kunden definieren <strong>ein bestimmtes Publikum ansprechen wollen<\/strong>. Sie beschreiben Individuen.<\/p>\n\n\n\n<p>Beispiele f\u00fcr kundenbestimmende Schl\u00fcsselw\u00f6rter:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00dcbergewichtige Studenten<\/li><li>Fitnessbegeisterte<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Geo-Schl\u00fcsselw\u00f6rter<\/h4>\n\n\n\n<p>\u201cGeo\u201d-Schl\u00fcsselw\u00f6rter <a href=\"https:\/\/memberpress.com\/de\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">einen bestimmten Standort anvisieren<\/a>.<\/p>\n\n\n\n<p>Beispiele f\u00fcr Geo-Schl\u00fcsselw\u00f6rter:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fitness-Training in Chicago<\/li><li>LA Gesundheitsberatung<\/li><li>Fitnesskurse in meiner N\u00e4he<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Eine Anmerkung zur Absicht<\/h4>\n\n\n\n<p>Wenn eine Person ein Stichwort eingibt, gibt es immer etwas, das sie \u201cverfolgt\u201d. Das hei\u00dft, es gibt <em><strong>Absicht <\/strong><\/em>hinter diesen Schl\u00fcsselw\u00f6rtern. Das, wonach sie suchen, kann informativ, navigativ oder transaktionsbezogen sein. Sie k\u00f6nnen und sollten Schl\u00fcsselw\u00f6rter f\u00fcr Ihre Website ausw\u00e4hlen, die <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">diesen verschiedenen Absichten entsprechen<\/a>.<\/p>\n\n\n\n<p>Beispiele f\u00fcr Schl\u00fcsselw\u00f6rter und ihre Bedeutung:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informationen<\/strong>\u201cKalorienverbrauch pro Stunde beim Gehen\u201d (dieser Nutzer sucht nach einer einfachen Antwort auf eine Frage zum Kalorienverbrauch)<\/li><li><strong>Navigation<\/strong>\u201cFitnesskurse in meiner N\u00e4he\u201d (diese Person m\u00f6chte wissen, ob in ihrer N\u00e4he Fitnesskurse angeboten werden)<\/li><li><strong>Transaktionelle<\/strong>\u201cOnline-Coaching-Gutscheincode\u201d (es ist offensichtlich, dass dieser Nutzer einen Kauf t\u00e4tigen m\u00f6chte, da er einen Rabattcode erw\u00e4hnt)<\/li><\/ul>\n\n\n\n<p>Da haben Sie es also. Das sind die wichtigsten Arten von Schl\u00fcsselw\u00f6rtern. Denken Sie daran, dass Sie sie nicht alle f\u00fcr die Suchmaschinenoptimierung Ihrer Website verwenden m\u00fcssen. Am besten konzentrieren Sie sich zun\u00e4chst auf einige wenige, die f\u00fcr Ihre Ziele, Ihre Nische und Ihr Publikum besonders relevant sind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Schritt 2: Ber\u00fccksichtigen Sie Ihre Zielgruppe und Nische<\/h3>\n\n\n\n<p>Je besser Sie Ihre Zielgruppe kennen, desto genauer k\u00f6nnen Sie vorhersagen, wonach sie suchen und welche Absichten hinter ihren Suchen stehen. Deshalb, <strong>Marktforschung ist unerl\u00e4sslich<\/strong> bei der Entwicklung einer guten Schl\u00fcsselwortliste.<\/p>\n\n\n\n<p>Der erste Schritt ist <a href=\"https:\/\/memberpress.com\/de\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihr Zielpublikum identifizieren<\/a>. Sie k\u00f6nnen dies tun, indem Sie Folgendes recherchieren <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">die Nische Ihres Unternehmens<\/a>. Sie k\u00f6nnen auch <strong>Recherchen \u00fcber Ihre Konkurrenten und Ihre bestehenden Kunden<\/strong> (wenn Sie sie haben). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"Zielgruppenabbildung\" class=\"wp-image-36569\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p>Sobald Sie eine gro\u00dfe Kundenliste haben, sollten Sie <strong>eine Erhebung \u00fcber Forschung und Entwicklung (F&amp;E) durchf\u00fchren<\/strong>. Sie k\u00f6nnen ein spezialisiertes Unternehmen mit der Durchf\u00fchrung Ihrer Umfrage beauftragen, aber das kann sehr teuer werden. Ein hochwertiges Formularerstellungs-Plugin ist eine viel bessere (und erschwinglichere) Option f\u00fcr kleine Unternehmen und Start-ups.<\/p>\n\n\n\n<p>Wir empfehlen <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> oder <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Formulare<\/a>. Beide enthalten ausgezeichnete, benutzerfreundliche Umfrageersteller mit robusten Berichts- und Analysetools. <\/p>\n\n\n\n<p>Mit einer F\u00fclle von Zielgruppendaten ausgestattet, k\u00f6nnen Sie <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">eine Buyer Persona erstellen<\/a>. Dies ist eine <strong>detaillierte Beschreibung Ihres idealen Kunden<\/strong>Dazu geh\u00f6ren Dinge wie Wohnort, Einkommensniveau, Vorlieben, Beruf, Hobbys und mehr. <\/p>\n\n\n\n<p>Mit diesen Informationen \u00fcber Ihre einzigartigen potenziellen Kunden k\u00f6nnen Sie eine Keyword-Liste erstellen, die in der Lage ist, die Menschen anzuziehen, die am ehesten das kaufen, was Sie anbieten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>Schritt 3: Verwenden Sie die richtigen Keyword-Recherche-Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sobald Sie wissen <em>die <\/em>Es ist an der Zeit, die richtigen Worte zu finden, wenn man mit jemandem spricht. Und das ist tausendmal einfacher, wenn Sie die richtigen Werkzeuge zur Verf\u00fcgung haben.<\/p>\n\n\n\n<p>Es gibt eine Vielzahl von SEO-Tools, und alle haben unterschiedliche Funktionen. Wenn Sie jedoch auf der Suche nach dem <strong>beste aus-der<a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> Werkzeuge<\/strong> die f\u00fcr die meisten Situationen geeignet sind, k\u00f6nnen Sie mit diesen drei (in keiner bestimmten Reihenfolge) nichts falsch machen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword-Planer<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Schl\u00fcsselw\u00f6rter \u00dcberall<\/a>.<\/li><\/ul>\n\n\n\n<p>Der Google Keyword-Planer ist eine gute erste Option, mit vielen grundlegenden Funktionen, die Genauigkeit auf h\u00f6chstem Niveau und Daten direkt von Google bieten:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Screenshot von der Startseite des Google Keyword-Planers\" class=\"wp-image-35968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>YouTube wird oft \u00fcbersehen, aber die Nutzer suchen auf YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mehr als jede andere Website<\/a> neben Google selbst. <\/p>\n\n\n\n<p><strong>Mit Google Trends k\u00f6nnen Sie sehen, welche Schl\u00fcsselw\u00f6rter auf dieser Videoplattform an Bedeutung gewinnen.<\/strong> Au\u00dferdem erhalten Sie weitere langfristige Trendstatistiken, die sich perfekt f\u00fcr die Analyse Ihrer Evergreen-Keywords eignen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Screenshot von der Startseite von Google Trends\" class=\"wp-image-35969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Keywords Everywhere schlie\u00dflich bietet Keyword-Daten von eBay und Amazon. Es hat auch eine fantastische Chrome und Firefox Integration:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Screenshot von der Homepage von Keywords Anywhere\" class=\"wp-image-35970\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Wenn Ihre Website <a href=\"https:\/\/memberpress.com\/de\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">auf WordPress aufgebaut<\/a>haben Sie eine zus\u00e4tzliche Auswahl an M\u00f6glichkeiten. Es gibt eine Vielzahl von <a href=\"https:\/\/memberpress.com\/de\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">hervorragende SEO-Plugins<\/a> die Ihnen helfen k\u00f6nnen, Schl\u00fcsselw\u00f6rter zu finden und effektiv zu nutzen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>Schritt 4: Brainstorming von Schl\u00fcsselwortideen und Verfeinerung der Liste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sobald Sie Ihre Zielgruppe und Ihre Tools festgelegt haben, ist es an der Zeit, einige Nachforschungen anzustellen und Ihre Liste zusammenzustellen. Jedes Tool, das Sie verwenden, hat einen anderen Prozess. Schauen wir uns als Beispiel Keywords Everywhere an.<\/p>\n\n\n\n<p>Nach der Installation und Aktivierung der Erweiterung <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">f\u00fcr Chrom<\/a> oder <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>Navigieren Sie zur Website eines Wettbewerbers und laden Sie eine beliebte Seite oder ein beliebtes Produkt. <\/p>\n\n\n\n<p>Verwenden Sie anschlie\u00dfend das Tool \u201cSeite analysieren\u201d und die Erweiterung gibt eine Liste mit Keywords zur\u00fcck, die Sie exportieren k\u00f6nnen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Screenshot von Keywords Anywhere mit der Analyseseite\" class=\"wp-image-35973\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sie k\u00f6nnen dann die Schl\u00fcsselw\u00f6rter filtern, um die besten Ergebnisse zu finden. Wenn Sie zum Beispiel nach Long-Tail-Keywords suchen, sollten Sie solche mit vier oder mehr W\u00f6rtern ausw\u00e4hlen.<\/p>\n\n\n\n<p>Erweitern Sie die Dropdown-Liste <em>Alle Schlagwortphrasen anzeigen<\/em> und w\u00e4hlen Sie die entsprechende Option. Die Anzeige wird nun aktualisiert und zeigt nur noch die Stichw\u00f6rter an, die Ihren Kriterien entsprechen. <\/p>\n\n\n\n<p>Es gibt viele weitere Filteroptionen, und Sie k\u00f6nnen so viele verwenden, wie Sie ben\u00f6tigen:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Screenshot von Keywords Anywhere mit einer gefilterten Liste\" class=\"wp-image-35975\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Wiederholen Sie diesen Vorgang, um so viele Websites von Mitbewerbern zu untersuchen, wie Sie m\u00f6chten. Achten Sie nur darauf, dass sie beliebt sind und viel besucht werden. So k\u00f6nnen Sie sicher sein, dass die gefundenen Keywords f\u00fcr Ihre Zielgruppe relevant sind. <\/p>\n\n\n\n<p>Um optimale Ergebnisse zu erzielen, sollten Sie au\u00dferdem folgende Ma\u00dfnahmen ergreifen <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ein Tool wie Keyword Planner<\/a> um Begriffe zu finden, die Ihre Konkurrenten m\u00f6glicherweise \u00fcbersehen haben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Einbindung Ihrer Schl\u00fcsselw\u00f6rter in Ihre Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sobald Sie Ihre perfekte Schl\u00fcsselwortliste zusammengestellt haben, besteht der n\u00e4chste Schritt darin, die W\u00f6rter in Ihre Webinhalte einzubauen. Hier sind zwei Faustregeln, um dies effektiv zu tun.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"Hinzuf\u00fcgen von Schl\u00fcsselw\u00f6rtern zu Ihrem Webinhalt\" class=\"wp-image-36570\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Eine Seite f\u00fcr jedes Schwerpunkt-Keyword<\/h4>\n\n\n\n<p>Verwenden Sie nicht dasselbe Keyword auf mehreren Seiten (sonst konkurrieren Sie am Ende mit sich selbst!). Das hei\u00dft nicht, dass Sie dasselbe Schl\u00fcsselwort nicht auf mehr als einer Seite verwenden sollten (es w\u00e4re unm\u00f6glich, dies nicht zu tun!). Sie sollten nur nicht ein Keyword zum <em>Hauptaugenmerk <\/em>von mehr als einer Seite.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Verwenden Sie kein \u201cKeyword Stuffing\u201d (\u00dcberf\u00fcllung mit Schl\u00fcsselw\u00f6rtern).\u201d<\/h4>\n\n\n\n<p>Vermeiden Sie \u201cKeyword-Spamming\u201d. Das ist der Fall, wenn Sie ein Keyword so oft auf einer einzigen Seite verwenden, dass es l\u00e4cherlich klingt. Hier ist ein Beispiel f\u00fcr Spamming:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>F\u00fcgen Sie Ihr Schwerpunkt-Keyword nur dort ein, wo es nat\u00fcrlich passt.<\/p>\n\n\n\n<p>Schie\u00dfen f\u00fcr <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zwischen drei und sechs<\/a>\u00a0Schl\u00fcsselw\u00f6rter pro Seite, und denken Sie sorgf\u00e4ltig \u00fcber\u00a0<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">was Sie wo platzieren<\/a>. F\u00fcr Produktseiten gelten andere Anforderungen als f\u00fcr nicht verkaufsrelevante Bereiche Ihrer Website.<\/p>\n\n\n\n<p>Im Internet gibt es zahlreiche Leitf\u00e4den, die Ihnen helfen k\u00f6nnen <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ihre Schl\u00fcsselw\u00f6rter bestm\u00f6glich zu nutzen<\/a>. Und es gibt auch eine Menge gro\u00dfartiger Tools. <\/p>\n\n\n\n<p>Eine davon, die wir sehr empfehlen, ist <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"Alles in Einem SEO (AIOSEO)\">Alles in Einem SEO (AIOSEO)<\/a>ein Tool, das Ihnen hilft, Ihre SEO auf vielf\u00e4ltige Weise zu optimieren. Eine der praktischsten Funktionen ist das Tool zur Textanalyse. Es hilft Ihnen, den richtigen Punkt f\u00fcr die Platzierung von Schl\u00fcsselw\u00f6rtern zu finden - vom Text \u00fcber die \u00dcberschriften bis hin zu den Metadaten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Ihre Unternehmenswebsite nicht die gew\u00fcnschten Besucherzahlen und Einnahmen generiert, sind Schl\u00fcsselw\u00f6rter eine L\u00f6sung, um Ihre Rankings zu verbessern und den Umsatz zu steigern. <\/p>\n\n\n\n<p>Es ist ganz einfach, diese kraftvollen Worte auf Ihrer Website zu verwenden. 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Erfahren Sie, wie Sie eine Schl\u00fcsselwortliste erstellen und sie in Ihre SEO einbauen.","keywords":[{"label":"how to make a keyword list","value":"how to make a keyword list"},{"label":"keyword list","value":"keyword list"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:16:55","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-03-09 23:29:24","updated":"2026-03-03 15:02:12"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make a Keyword List for Your Online Business (4 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/"},{"label":"How to Make a Keyword List for Your Online Business (4 Steps)","link":"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Find out what a keyword list is and how creating and using a good one can mean more traffic to your site.<\/h2>","content":"Finden Sie heraus, was eine Schl\u00fcsselwortliste ist und wie die Erstellung und Verwendung einer guten Liste zu mehr Besucherzahlen auf Ihrer Website f\u00fchren kann.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p>","content":[{"type":"text","data":"Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>","content":[{"type":"text","data":"To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>","content":[{"type":"text","data":"Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>","content":[{"type":"text","data":"In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Keyword Research Is Important<\/h2>","content":"Warum Keyword-Recherche wichtig ist","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>","content":[{"type":"text","data":"Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>","content":[{"type":"text","data":"If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":<\/p>","content":[{"type":"text","data":"For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"A Google search for &quot;how to lose weight&quot;.\" class=\"wp-image-36166\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png","alt":"A Google search for &quot;how to lose weight&quot;.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":728,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>","content":[{"type":"text","data":"It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>","content":[{"type":"text","data":"By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Make a Keyword List for Your Online Business (In 4 Steps)<\/h2>","content":"Wie Sie eine Schl\u00fcsselwortliste f\u00fcr Ihr Online-Gesch\u00e4ft erstellen (in 4 Schritten)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>","content":[{"type":"text","data":"Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Understand the Different Types of Keywords<\/h3>","content":"Schritt 1: Verstehen Sie die verschiedenen Arten von Schl\u00fcsselw\u00f6rtern","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>","content":[{"type":"text","data":"First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"types of keywords\" class=\"wp-image-36568\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","alt":"types of keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","linkDestination":"media"},"style":{"width":1023,"height":341,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>","content":[{"type":"text","data":"Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Short-tail keywords<\/h4>","content":"Short-tail-Schl\u00fcsselw\u00f6rter","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>","content":[{"type":"text","data":"Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of short-tail keywords:<\/p>","content":[{"type":"text","data":"Examples of short-tail keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Fitness classes<\/li><li>Online coaching<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Trailrunning<\/li><li>Fitness-Kurse<\/li><li>Online-Nachhilfe<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Long-tail keywords<\/h4>","content":"Long-Tail-Schl\u00fcsselw\u00f6rter","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>","content":[{"type":"text","data":"Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of long-tail keywords:<\/p>","content":[{"type":"text","data":"Examples of long-tail keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Best fitness coaching sites for women<\/li><li>Advanced fitness classes for seniors<\/li><li>Online coaching for weight loss<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Beste Fitness-Coaching-Seiten f\u00fcr Frauen<\/li><li>Fortgeschrittene Fitnesskurse f\u00fcr Senioren<\/li><li>Online-Coaching zur Gewichtsabnahme<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Fresh and evergreen keywords<\/h4>","content":"Neue und immergr\u00fcne Schl\u00fcsselw\u00f6rter","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>","content":[{"type":"text","data":"\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of fresh keywords:<\/p>","content":[{"type":"text","data":"Examples of fresh keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Flash sales for online fitness classes today<\/li><li>Weather right now<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Blitzverkauf f\u00fcr Online-Fitnesskurse heute<\/li><li>Wetter im Moment<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of evergreen keywords:<\/p>","content":[{"type":"text","data":"Examples of evergreen keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Calories burned per hour walking<\/li><li>Success quotes for fitness<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Verbrannte Kalorien pro Stunde Gehen<\/li><li>Erfolgszitate f\u00fcr Fitness<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Product-defining keywords<\/h4>","content":"Produktbestimmende Schl\u00fcsselw\u00f6rter","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>","content":[{"type":"text","data":"Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of product-defining keywords:<\/p>","content":[{"type":"text","data":"Examples of product-defining keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>cross-training shoe laces<\/li><li>Standing computer desk<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Schn\u00fcrsenkel f\u00fcr Cross-Training-Schuhe<\/li><li>Computer-Stehpult<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Customer-defining keywords<\/h4>","content":"Schl\u00fcsselw\u00f6rter, die den Kunden definieren","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>","content":[{"type":"text","data":"Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of customer-defining keywords:<\/p>","content":[{"type":"text","data":"Examples of customer-defining keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Overweight students<\/li><li>Fitness enthusiasts<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>\u00dcbergewichtige Studenten<\/li><li>Fitnessbegeisterte<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Geo keywords<\/h4>","content":"Geo-Schl\u00fcsselw\u00f6rter","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>","content":[{"type":"text","data":"\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Geo keyword examples:<\/p>","content":[{"type":"text","data":"Geo keyword examples:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fitness coaching in Chicago<\/li><li>LA health coaching<\/li><li>Fitness classes near me<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Fitness-Training in Chicago<\/li><li>LA Gesundheitsberatung<\/li><li>Fitnesskurse in meiner N\u00e4he<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">A note about intent<\/h4>","content":"Eine Anmerkung zur Absicht","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>","content":[{"type":"text","data":"When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of keywords and their intents:<\/p>","content":[{"type":"text","data":"Examples of keywords and their intents:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Informational<\/strong>: \"calories burned per hour walking\" (this user is looking for a simple answer to a question about calorie burn)<\/li><li><strong>Navigational<\/strong>: \"fitness classes near me\" (this person wants to know if there are fitness classes offered nearby)<\/li><li><strong>Transactional<\/strong>: \"online coaching coupon code\" (it's obvious this user is looking to make a purchase because they're mentioned a discount code)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Informationen<\/strong>\"Kalorienverbrauch pro Stunde beim Gehen\" (dieser Nutzer sucht nach einer einfachen Antwort auf eine Frage zum Kalorienverbrauch)<\/li><li><strong>Navigation<\/strong>\"Fitnesskurse in meiner N\u00e4he\" (diese Person m\u00f6chte wissen, ob in ihrer N\u00e4he Fitnesskurse angeboten werden)<\/li><li><strong>Transaktionelle<\/strong>\"Online-Coaching-Gutscheincode\" (es ist offensichtlich, dass dieser Nutzer einen Kauf t\u00e4tigen m\u00f6chte, da er einen Rabattcode erw\u00e4hnt)<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>","content":[{"type":"text","data":"So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2:&nbsp;Consider Your Target Audience and Niche<\/h3>","content":"Schritt 2: \u00dcberlegen Sie sich Ihr Zielpublikum und Ihre Nische","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>","content":[{"type":"text","data":"The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>","content":[{"type":"text","data":"The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"target audience illustration\" class=\"wp-image-36569\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","alt":"target audience illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>","content":[{"type":"text","data":"Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>","content":[{"type":"text","data":"We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>","content":[{"type":"text","data":"Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>","content":[{"type":"text","data":"With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Use the Right Keyword Research Tools<\/h3>","content":"Schritt 3: Verwenden Sie die richtigen Keyword-Recherche-Tools","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>","content":[{"type":"text","data":"Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>","content":[{"type":"text","data":"There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword-Planer<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Schl\u00fcsselw\u00f6rter \u00dcberall<\/a>.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Screenshot from the Google Keyword Planner homepage\" class=\"wp-image-35968\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","alt":"Screenshot from the Google Keyword Planner homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":527,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>","content":[{"type":"text","data":"People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>","content":[{"type":"text","data":"<strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Screenshot from the Google Trends homepage\" class=\"wp-image-35969\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","alt":"Screenshot from the Google Trends homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":483,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>","content":[{"type":"text","data":"Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Screenshot from the Keywords Anywhere homepage\" class=\"wp-image-35970\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","alt":"Screenshot from the Keywords Anywhere homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":525,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>","content":[{"type":"text","data":"If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 4: Brainstorm Keyword Ideas and Refine Your List<\/h3>","content":"Schritt 4: Brainstorming von Schl\u00fcsselwortideen und Verfeinerung der Liste","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>","content":[{"type":"text","data":"Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>","content":[{"type":"text","data":"After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:<\/p>","content":[{"type":"text","data":"Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Screenshot from Keywords Anywhere showing the analysis page\" class=\"wp-image-35973\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","alt":"Screenshot from Keywords Anywhere showing the analysis page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":455,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>","content":[{"type":"text","data":"You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>","content":[{"type":"text","data":"Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are plenty of other options for filtering, and you can use as many as you need:<\/p>","content":[{"type":"text","data":"There are plenty of other options for filtering, and you can use as many as you need:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Screenshot from Keywords Anywhere showing a filtered list\" class=\"wp-image-35975\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","alt":"Screenshot from Keywords Anywhere showing a filtered list","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":454,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>","content":[{"type":"text","data":"Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>","content":[{"type":"text","data":"For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Incorporating Your Keywords into Your Website<\/h2>","content":"Einbindung Ihrer Schl\u00fcsselw\u00f6rter in Ihre Website","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>","content":[{"type":"text","data":"Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adding keywords to your web content\n\" class=\"wp-image-36570\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","alt":"adding keywords to your web content\n","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. One page for each focus keyword<\/h4>","content":"1. Eine Seite f\u00fcr jedes Schwerpunkt-Keyword","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>","content":[{"type":"text","data":"Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Don't use \"keyword stuffing\"<\/h4>","content":"2. Verwenden Sie kein \"Keyword Stuffing\" (\u00dcberf\u00fcllung mit Schl\u00fcsselw\u00f6rtern).\"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>","content":[{"type":"text","data":"Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","linkDestination":"media"},"style":{"width":1024,"height":576,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Only incorporate your focus keyword where it fits naturally.<\/p>","content":[{"type":"text","data":"Only incorporate your focus keyword where it fits naturally."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>","content":[{"type":"text","data":"Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>","content":[{"type":"text","data":"There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>","content":[{"type":"text","data":"One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>","content":[{"type":"text","data":"If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>","content":[{"type":"text","data":"Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To find and compile the perfect keywords, you'll want to:<\/p>","content":[{"type":"text","data":"To find and compile the perfect keywords, you'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Understand the different kinds of keywords.<\/li><li>Find out what your target customers are searching for.<\/li><li>Choose your keyword research tools.<\/li><li>Brainstorm keyword ideas and refine your list.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Verstehen Sie die verschiedenen Arten von Schl\u00fcsselw\u00f6rtern.<\/li><li>Finden Sie heraus, wonach Ihre Zielkunden suchen.<\/li><li>W\u00e4hlen Sie Ihre Keyword-Recherche-Tools.<\/li><li>Machen Sie ein Brainstorming und verfeinern Sie Ihre Liste.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>","content":[{"type":"text","data":"With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/34873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=34873"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/34873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/36413"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=34873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=34873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=34873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}