{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/","title":{"rendered":"How to Make a Keyword List for Your Online Business (4 Steps)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c02887b824c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c02887b824c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >Find out what a keyword list is and how creating and using a good one can mean more traffic to your site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Why Keyword Research Is Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >How to Make a Keyword List for Your Online Business (In 4 Steps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >Step 1 Understand the Different Types of Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >Step 2\u00a0Consider Your Target Audience and Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >Step 3 Use the Right Keyword Research Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >Step 4 Brainstorm Keyword Ideas and Refine Your List<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Incorporating Your Keywords into Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>\n\n\n\n<p>Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>\n\n\n\n<p>In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Why Keyword Research Is Important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most of the time, \u201ckeywords\u201d aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>\n\n\n\n<p>If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>\n\n\n\n<p>For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \u201chow to lose weight\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"A Google search for \"how to lose weight\".\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>\n\n\n\n<p>By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>How to Make a Keyword List for Your Online Business (In 4 Steps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>Step 1: Understand the Different Types of Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"types of keywords\" class=\"wp-image-36568\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p>Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Short-tail keywords<\/h4>\n\n\n\n<p>Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>\n\n\n\n<p>Examples of short-tail keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Fitness classes<\/li><li>Online coaching<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Long-tail keywords<\/h4>\n\n\n\n<p>Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>\n\n\n\n<p>Examples of long-tail keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Best fitness coaching sites for women<\/li><li>Advanced fitness classes for seniors<\/li><li>Online coaching for weight loss<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Fresh and evergreen keywords<\/h4>\n\n\n\n<p>\u201cFresh\u201d terms are those <strong>trending in real time<\/strong> thanks to recent events. \u201cEvergreen\u201d keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>\n\n\n\n<p>Examples of fresh keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Flash sales for online fitness classes today<\/li><li>Weather right now<\/li><\/ul>\n\n\n\n<p>Examples of evergreen keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calories burned per hour walking<\/li><li>Success quotes for fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Product-defining keywords<\/h4>\n\n\n\n<p>Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>\n\n\n\n<p>Examples of product-defining keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>cross-training shoe laces<\/li><li>Standing computer desk<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Customer-defining keywords<\/h4>\n\n\n\n<p>Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>\n\n\n\n<p>Examples of customer-defining keywords:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Overweight students<\/li><li>Fitness enthusiasts<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Geo keywords<\/h4>\n\n\n\n<p>\u201cGeo\u201d keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>\n\n\n\n<p>Geo keyword examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fitness coaching in Chicago<\/li><li>LA health coaching<\/li><li>Fitness classes near me<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">A note about intent<\/h4>\n\n\n\n<p>When a person types in a keyword, there's alway something they're \u201cgoing after\u201d. That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>\n\n\n\n<p>Examples of keywords and their intents:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informational<\/strong>: \u201ccalories burned per hour walking\u201d (this user is looking for a simple answer to a question about calorie burn)<\/li><li><strong>Navigational<\/strong>: \u201cfitness classes near me\u201d (this person wants to know if there are fitness classes offered nearby)<\/li><li><strong>Transactional<\/strong>: \u201conline coaching coupon code\u201d (it's obvious this user is looking to make a purchase because they're mentioned a discount code)<\/li><\/ul>\n\n\n\n<p>So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2:\u00a0Consider Your Target Audience and Niche<\/h3>\n\n\n\n<p>The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>\n\n\n\n<p>The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"target audience illustration\" class=\"wp-image-36569\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p>Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>\n\n\n\n<p>We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>\n\n\n\n<p>Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>\n\n\n\n<p>With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>Step 3: Use the Right Keyword Research Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>\n\n\n\n<p>There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-<a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>.<\/li><\/ul>\n\n\n\n<p>Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Screenshot from the Google Keyword Planner homepage\" class=\"wp-image-35968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>\n\n\n\n<p><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Screenshot from the Google Trends homepage\" class=\"wp-image-35969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Screenshot from the Keywords Anywhere homepage\" class=\"wp-image-35970\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>Step 4: Brainstorm Keyword Ideas and Refine Your List<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>\n\n\n\n<p>After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>\n\n\n\n<p>Next, use the \u201cAnalyze Page\u201d tool, and the extension will return a list of keywords you can export:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Screenshot from Keywords Anywhere showing the analysis page\" class=\"wp-image-35973\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>\n\n\n\n<p>Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>\n\n\n\n<p>There are plenty of other options for filtering, and you can use as many as you need:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Screenshot from Keywords Anywhere showing a filtered list\" class=\"wp-image-35975\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>\n\n\n\n<p>For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Incorporating Your Keywords into Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adding keywords to your web content\n\" class=\"wp-image-36570\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. One page for each focus keyword<\/h4>\n\n\n\n<p>Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Don't use \u201ckeyword stuffing\u201d<\/h4>\n\n\n\n<p>Avoid \u201ckeyword stuffing\u201d. That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Only incorporate your focus keyword where it fits naturally.<\/p>\n\n\n\n<p>Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>\u00a0keywords per page, and think carefully about\u00a0<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>\n\n\n\n<p>There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>\n\n\n\n<p>One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>\n\n\n\n<p>Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>\n\n\n\n<p>To find and compile the perfect keywords, you'll want to:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Understand the different kinds of keywords.<\/li><li>Find out what your target customers are searching for.<\/li><li>Choose your keyword research tools.<\/li><li>Brainstorm keyword ideas and refine your list.<\/li><\/ol>\n\n\n\n<p>With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site. Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":36413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to make a keyword list","footnotes":""},"categories":[120,134,943,145],"tags":[182,946],"class_list":{"0":"post-34873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"category-tools","11":"tag-seo","12":"tag-web-content","13":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re having trouble driving traffic to your website, keywords are your best friend. Learn how to make a keyword list and implement it in your SEO.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"how to make a keyword list,keyword list,seo,web content\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/make-keyword-list\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Make a Keyword List for Your Online Business (4 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"If you&#039;re having trouble driving traffic to your website, keywords are your best friend. 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A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p>","content":[{"type":"text","data":"Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>","content":[{"type":"text","data":"To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>","content":[{"type":"text","data":"Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>","content":[{"type":"text","data":"In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Keyword Research Is Important<\/h2>","content":"Why Keyword Research Is Important","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>","content":[{"type":"text","data":"Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>","content":[{"type":"text","data":"If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":<\/p>","content":[{"type":"text","data":"For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"A Google search for &quot;how to lose weight&quot;.\" class=\"wp-image-36166\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png","alt":"A Google search for &quot;how to lose weight&quot;.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":728,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>","content":[{"type":"text","data":"It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>","content":[{"type":"text","data":"By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Make a Keyword List for Your Online Business (In 4 Steps)<\/h2>","content":"How to Make a Keyword List for Your Online Business (In 4 Steps)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>","content":[{"type":"text","data":"Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Understand the Different Types of Keywords<\/h3>","content":"Step 1: Understand the Different Types of Keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>","content":[{"type":"text","data":"First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"types of keywords\" class=\"wp-image-36568\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","alt":"types of keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","linkDestination":"media"},"style":{"width":1023,"height":341,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>","content":[{"type":"text","data":"Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Short-tail keywords<\/h4>","content":"Short-tail keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>","content":[{"type":"text","data":"Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of short-tail keywords:<\/p>","content":[{"type":"text","data":"Examples of short-tail keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Fitness classes<\/li><li>Online coaching<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Fitness classes<\/li><li>Online coaching<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Long-tail keywords<\/h4>","content":"Long-tail keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>","content":[{"type":"text","data":"Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of long-tail keywords:<\/p>","content":[{"type":"text","data":"Examples of long-tail keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Best fitness coaching sites for women<\/li><li>Advanced fitness classes for seniors<\/li><li>Online coaching for weight loss<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Best fitness coaching sites for women<\/li><li>Advanced fitness classes for seniors<\/li><li>Online coaching for weight loss<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Fresh and evergreen keywords<\/h4>","content":"Fresh and evergreen keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>","content":[{"type":"text","data":"\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of fresh keywords:<\/p>","content":[{"type":"text","data":"Examples of fresh keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Flash sales for online fitness classes today<\/li><li>Weather right now<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Flash sales for online fitness classes today<\/li><li>Weather right now<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of evergreen keywords:<\/p>","content":[{"type":"text","data":"Examples of evergreen keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Calories burned per hour walking<\/li><li>Success quotes for fitness<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Calories burned per hour walking<\/li><li>Success quotes for fitness<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Product-defining keywords<\/h4>","content":"Product-defining keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>","content":[{"type":"text","data":"Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of product-defining keywords:<\/p>","content":[{"type":"text","data":"Examples of product-defining keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>cross-training shoe laces<\/li><li>Standing computer desk<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>cross-training shoe laces<\/li><li>Standing computer desk<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Customer-defining keywords<\/h4>","content":"Customer-defining keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>","content":[{"type":"text","data":"Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of customer-defining keywords:<\/p>","content":[{"type":"text","data":"Examples of customer-defining keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Overweight students<\/li><li>Fitness enthusiasts<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Overweight students<\/li><li>Fitness enthusiasts<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Geo keywords<\/h4>","content":"Geo keywords","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>","content":[{"type":"text","data":"\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Geo keyword examples:<\/p>","content":[{"type":"text","data":"Geo keyword examples:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fitness coaching in Chicago<\/li><li>LA health coaching<\/li><li>Fitness classes near me<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Fitness coaching in Chicago<\/li><li>LA health coaching<\/li><li>Fitness classes near me<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">A note about intent<\/h4>","content":"A note about intent","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>","content":[{"type":"text","data":"When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of keywords and their intents:<\/p>","content":[{"type":"text","data":"Examples of keywords and their intents:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Informational<\/strong>: \"calories burned per hour walking\" (this user is looking for a simple answer to a question about calorie burn)<\/li><li><strong>Navigational<\/strong>: \"fitness classes near me\" (this person wants to know if there are fitness classes offered nearby)<\/li><li><strong>Transactional<\/strong>: \"online coaching coupon code\" (it's obvious this user is looking to make a purchase because they're mentioned a discount code)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Informational<\/strong>: \"calories burned per hour walking\" (this user is looking for a simple answer to a question about calorie burn)<\/li><li><strong>Navigational<\/strong>: \"fitness classes near me\" (this person wants to know if there are fitness classes offered nearby)<\/li><li><strong>Transactional<\/strong>: \"online coaching coupon code\" (it's obvious this user is looking to make a purchase because they're mentioned a discount code)<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>","content":[{"type":"text","data":"So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2:&nbsp;Consider Your Target Audience and Niche<\/h3>","content":"Step 2:&nbsp;Consider Your Target Audience and Niche","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>","content":[{"type":"text","data":"The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>","content":[{"type":"text","data":"The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"target audience illustration\" class=\"wp-image-36569\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","alt":"target audience illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>","content":[{"type":"text","data":"Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>","content":[{"type":"text","data":"We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>","content":[{"type":"text","data":"Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>","content":[{"type":"text","data":"With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Use the Right Keyword Research Tools<\/h3>","content":"Step 3: Use the Right Keyword Research Tools","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>","content":[{"type":"text","data":"Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>","content":[{"type":"text","data":"There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Screenshot from the Google Keyword Planner homepage\" class=\"wp-image-35968\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","alt":"Screenshot from the Google Keyword Planner homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":527,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>","content":[{"type":"text","data":"People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>","content":[{"type":"text","data":"<strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Screenshot from the Google Trends homepage\" class=\"wp-image-35969\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","alt":"Screenshot from the Google Trends homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":483,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>","content":[{"type":"text","data":"Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Screenshot from the Keywords Anywhere homepage\" class=\"wp-image-35970\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","alt":"Screenshot from the Keywords Anywhere homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":525,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>","content":[{"type":"text","data":"If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 4: Brainstorm Keyword Ideas and Refine Your List<\/h3>","content":"Step 4: Brainstorm Keyword Ideas and Refine Your List","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>","content":[{"type":"text","data":"Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>","content":[{"type":"text","data":"After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:<\/p>","content":[{"type":"text","data":"Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Screenshot from Keywords Anywhere showing the analysis page\" class=\"wp-image-35973\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","alt":"Screenshot from Keywords Anywhere showing the analysis page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":455,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>","content":[{"type":"text","data":"You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>","content":[{"type":"text","data":"Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are plenty of other options for filtering, and you can use as many as you need:<\/p>","content":[{"type":"text","data":"There are plenty of other options for filtering, and you can use as many as you need:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Screenshot from Keywords Anywhere showing a filtered list\" class=\"wp-image-35975\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","alt":"Screenshot from Keywords Anywhere showing a filtered list","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":454,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>","content":[{"type":"text","data":"Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>","content":[{"type":"text","data":"For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Incorporating Your Keywords into Your Website<\/h2>","content":"Incorporating Your Keywords into Your Website","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>","content":[{"type":"text","data":"Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adding keywords to your web content\n\" class=\"wp-image-36570\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","alt":"adding keywords to your web content\n","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. One page for each focus keyword<\/h4>","content":"1. One page for each focus keyword","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>","content":[{"type":"text","data":"Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Don't use \"keyword stuffing\"<\/h4>","content":"2. Don't use \"keyword stuffing\"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>","content":[{"type":"text","data":"Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","linkDestination":"media"},"style":{"width":1024,"height":576,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Only incorporate your focus keyword where it fits naturally.<\/p>","content":[{"type":"text","data":"Only incorporate your focus keyword where it fits naturally."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>","content":[{"type":"text","data":"Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>","content":[{"type":"text","data":"There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>","content":[{"type":"text","data":"One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>","content":[{"type":"text","data":"If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>","content":[{"type":"text","data":"Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To find and compile the perfect keywords, you'll want to:<\/p>","content":[{"type":"text","data":"To find and compile the perfect keywords, you'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Understand the different kinds of keywords.<\/li><li>Find out what your target customers are searching for.<\/li><li>Choose your keyword research tools.<\/li><li>Brainstorm keyword ideas and refine your list.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Understand the different kinds of keywords.<\/li><li>Find out what your target customers are searching for.<\/li><li>Choose your keyword research tools.<\/li><li>Brainstorm keyword ideas and refine your list.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>","content":[{"type":"text","data":"With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/34873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=34873"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/34873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/36413"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=34873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=34873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=34873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}