{"id":34876,"date":"2022-08-11T05:00:00","date_gmt":"2022-08-11T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34876"},"modified":"2022-08-25T16:23:04","modified_gmt":"2022-08-25T22:23:04","slug":"how-to-use-twitch-for-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/","title":{"rendered":"Wie Sie Twitch f\u00fcr Ihr Online-Gesch\u00e4ft nutzen k\u00f6nnen (ohne die 50%-Geb\u00fchr zu zahlen)"},"content":{"rendered":"<p>Twitch ist eine Streaming-Plattform, die 2011 f\u00fcr die Online-Gaming-Community ins Leben gerufen wurde. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f51755f13ef\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f51755f13ef\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/#An_Introduction_to_Twitch\" >Eine Einf\u00fchrung in Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/#Why_Your_Business_Should_Consider_Using_Twitch\" >Warum Ihr Unternehmen die Nutzung von Twitch in Betracht ziehen sollte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/#How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\" >Wie Sie Twitch f\u00fcr Ihr Online-Gesch\u00e4ft nutzen k\u00f6nnen (ohne die 50%-Geb\u00fchr zu zahlen)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/#1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\" >1. Integration von MemberPress und Twitch zur Schaffung einer eigenen Mitgliederbasis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/#2_Develop_brand_awareness\" >2. Markenbewusstsein entwickeln<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/#3_Make_money_through_affiliate_marketing_and_advertising\" >3. Geld verdienen durch Affiliate-Marketing und Werbung<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-use-twitch-for-your-online-business\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Heute hat sich Twitch zu einer einzigartigen Lifestyle-Streaming-Website mit einem starken und aktiven Publikum entwickelt. Vielleicht wissen Sie jedoch nicht, wie Sie Twitch f\u00fcr Ihr Online-Gesch\u00e4ft nutzen k\u00f6nnen.\u00a0<\/p>\n\n\n\n<p>Zum Gl\u00fcck gibt es verschiedene M\u00f6glichkeiten, wie Ihr Unternehmen diese Plattform nutzen kann. Die Einrichtung einer Pr\u00e4senz auf <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> kann Ihnen helfen, Ihr Publikum zu vergr\u00f6\u00dfern und mehr Leads zu generieren.\u00a0<\/p>\n\n\n\n<p>In diesem Beitrag wird erkl\u00e4rt, was Twitch ist und wie Sie es f\u00fcr Ihr Online-Gesch\u00e4ft nutzen k\u00f6nnen. Wir werden er\u00f6rtern, wie Sie Ihr Publikum vergr\u00f6\u00dfern und es mit Hilfe dieser interessanten neuen Plattform sogar monetarisieren k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Twitch\"><\/span>Eine Einf\u00fchrung in Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitch<\/a> ist eine der gr\u00f6\u00dften interaktiven Online-Streaming-Plattformen weltweit. Die Nutzung dieser <a href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social-Media-Plattform<\/a>k\u00f6nnen Sie eine Unterhaltungs-Community f\u00fcr gemeinsame Interessen aufbauen und mit Ihrem Publikum in Echtzeit interagieren \u00fcber <a href=\"https:\/\/memberpress.com\/de\/blog\/the-benefits-of-adding-live-chat-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live-Chat:<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\"><img decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\" alt=\"Twitch f\u00fcr das Online-Gesch\u00e4ft nutzen\" class=\"wp-image-37275\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Das Streaming-Unternehmen, das sich im Besitz von Amazon befindet, war urspr\u00fcnglich f\u00fcr Gamer gedacht. Doch die Inhalte haben sich auf breitere Themen verlagert und richten sich nun an ein breiteres Publikum. <\/p>\n\n\n\n<p>Und diese Verschiebung hat eine Marketingm\u00f6glichkeit f\u00fcr Online-Unternehmen geschaffen. <\/p>\n\n\n\n<p>Spiele sind derzeit die beliebteste Nische auf Twitch. Aber die Plattform beherbergt eine vielf\u00e4ltige Auswahl an Streamern. Sie k\u00f6nnen <a href=\"https:\/\/www.twitch.tv\/directory\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitch durchsuchen<\/a> um sich die Kategorien Spiele, IRL, Musik, Esports und Kreatives anzusehen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\"><img decoding=\"async\" width=\"800\" height=\"317\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\" alt=\"Twitch-Streaming-Kategorien\" class=\"wp-image-37296\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Innerhalb dieser f\u00fcnf Kategorien finden Sie eine gro\u00dfe Auswahl an Live-Streams. Einige Talkshows und Podcasts nutzen Twitch, um ihre Inhalte live zu streamen.<\/p>\n\n\n\n<p>Sogar Pers\u00f6nlichkeiten des \u00f6ffentlichen Lebens haben begonnen, die Plattform zu nutzen, um informelle Townhall- und Frage-Antwort-Veranstaltungen durchzuf\u00fchren. <\/p>\n\n\n\n<p>Au\u00dferdem finden Sie verschiedene Lifestyle-Kategorien, darunter Essen &amp; Trinken, Kunst, Politik sowie Fitness &amp; Gesundheit. Ganz gleich, welche Art von Kleinunternehmen Sie haben, Sie sollten in der Lage sein, auf Twitch ein Publikum zu finden. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Should_Consider_Using_Twitch\"><\/span>Warum Ihr Unternehmen die Nutzung von Twitch in Betracht ziehen sollte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Twitch hat einen Durchschnitt von <a href=\"https:\/\/twitchtracker.com\/statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2,5 Millionen gleichzeitige Zuschauer<\/a> zu einem beliebigen Zeitpunkt. Die Zuschauerschaft wird von j\u00fcngeren Zuschauern dominiert, mit <a href=\"https:\/\/www.statista.com\/statistics\/1125170\/twitch-app-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fast 80% der Benutzer<\/a> unter 30 Jahren. Ungef\u00e4hr 65% der Nutzer sind m\u00e4nnlich. <\/p>\n\n\n\n<p>Allerdings ist die <a href=\"https:\/\/www.streamscheme.com\/twitch-statistics\/#:~:text=In%20Q3%2C%202017%20Twitch%20published,of%20the%20platform%20for%20females.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Das Verh\u00e4ltnis zwischen M\u00e4nnern und Frauen wurde ausgeglichen.<\/a> seit der Einf\u00fchrung von Lifestyle-Kategorien im Jahr 2018. Wenn Ihr <a href=\"https:\/\/memberpress.com\/de\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Zielpublikum\">Zielpublikum<\/a> in diese Geschlechts- und Alterskategorien passt, k\u00f6nnte Twitch Ihnen helfen, mehr potenzielle Kunden zu erreichen. <\/p>\n\n\n\n<p>Es gibt eine Vielzahl von M\u00f6glichkeiten, mit Twitch Geld zu verdienen. Erfahrene Streamer k\u00f6nnen oft \u00fcber $5.000 pro Monat verdienen. <\/p>\n\n\n\n<p>Au\u00dferdem k\u00f6nnen Sie mit Hilfe von Sponsoren einen Twitch-Kanal monetarisieren. Sobald Sie eine anst\u00e4ndige Fangemeinde haben, k\u00f6nnen Sie mit anderen Marken zusammenarbeiten, um deren Produkte auf Ihrem Kanal zu bewerben und umgekehrt.<\/p>\n\n\n\n<p>Sie k\u00f6nnen auch ein <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitch Affiliate oder Partner<\/a> um zus\u00e4tzliche Einnahmequellen zu nutzen. Mit diesem Status k\u00f6nnen Sie durch Abonnements, Anzeigen und \u201cBits\u201d Geld verdienen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\"><img decoding=\"async\" width=\"800\" height=\"264\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\" alt=\"Twitch-Monetarisierungs-Tools\" class=\"wp-image-37297\"\/><\/a><figcaption><em>Bildquelle: <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"twitch.tv\">twitch.tv<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>A <strong>bit ist eine virtuelle Ware, die man auf Twitch kaufen kann<\/strong>. Bits erm\u00f6glichen es Ihnen,:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Unterst\u00fctzung und F\u00f6rderung bestimmter Streamer<\/li><li>Animierte Emoticons im Chat verwenden, um Aufmerksamkeit zu erregen<\/li><li>Stimmabgabe in Umfragen<\/li><li>Verwenden Sie Abzeichen, Bestenlisten und Anerkennungen, um Anerkennung von Streamern zu erhalten.<\/li><\/ul>\n\n\n\n<p>Der Einsatz von Werbung ist eine wichtige Einnahmequelle f\u00fcr Twitch-Affiliates. Sie sollten jedoch darauf achten, Ihre Werbung strategisch in den Pausen zu platzieren, damit sie den Fluss Ihres Streams nicht unterbricht. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.twitch.tv\/subs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Abonnements\">Abonnements<\/a> sind weitere Einnahmequellen f\u00fcr Affiliates. Abonnenten zahlen eine monatliche Geb\u00fchr f\u00fcr den Zugang zu zus\u00e4tzlichen Funktionen und Streaming-M\u00f6glichkeiten. <strong>Twitch erh\u00e4lt dann 50% der Abonnementeinnahmen. <\/strong><\/p>\n\n\n\n<p>Insgesamt k\u00f6nnen Sie auf Twitch mehrere Einnahmequellen nutzen. Sie k\u00f6nnen die Plattform auch nutzen, um ein gr\u00f6\u00dferes Publikum zu gewinnen und die Zuschauer auf Ihre <a href=\"https:\/\/memberpress.com\/de\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Website\">Mitgliedschaftsseite<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\"><\/span>Wie Sie Twitch f\u00fcr Ihr Online-Gesch\u00e4ft nutzen k\u00f6nnen (ohne die 50%-Geb\u00fchr zu zahlen)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Twitch bietet Ihrem Unternehmen die M\u00f6glichkeit, mit Ihrem Publikum zu interagieren und Verbindungen herzustellen. Hier sind drei wichtige Tipps f\u00fcr die Nutzung von Twitch f\u00fcr Ihr Online-Unternehmen! <\/p>\n\n\n\n<p>Der erste bietet eine M\u00f6glichkeit, um <strong>vermeiden, Twitch seinen massiven Anteil von 50% zu zahlen<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\"><\/span>1. Integration von MemberPress und Twitch zur Schaffung einer eigenen Mitgliederbasis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg\" alt=\"Integrieren Sie MemberPress mit Twitch \u00fcber Integrately\" class=\"wp-image-38324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Twitch ist auch eine gro\u00dfartige M\u00f6glichkeit, ein eigenes Publikum aufzubauen. Wenn ihnen Ihre Inhalte gefallen, k\u00f6nnen die Nutzer Ihren Kanal abonnieren. <\/p>\n\n\n\n<p>Das Abonnementmodell erm\u00f6glicht es Ihnen, zus\u00e4tzliche Vorteile f\u00fcr Abonnenten zu definieren, wie z. B. exklusive Videos oder andere Inhalte auf Ihrer Website. <\/p>\n\n\n\n<p>Abonnements \u00fcber Twitch kosten mindestens $4,99 und h\u00f6chstens $24,99 pro Monat.<\/p>\n\n\n\n<p>Als geldsparende Alternative k\u00f6nnen Sie die Zuschauer auf Ihre MemberPress-Website leiten. Dann k\u00f6nnen Sie Inhalte im Abonnement anbieten, ohne 50% an Twitch zu zahlen. (Das ist ein ziemlich gutes Gesch\u00e4ft, wenn wir das nicht selbst sagen.) <\/p>\n\n\n\n<p>Sie k\u00f6nnen Twitch mit Ihrem <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> Website mit <a href=\"https:\/\/integrately.com\/integrations\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Integriert<\/a>. Dieses benutzerfreundliche Plugin f\u00fcr die Integration mit nur einem Klick verbindet sich mit \u00fcber 1.000 Apps (einschlie\u00dflich Twitch und MemberPress!):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\"><img decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\" alt=\"Integriertes Automatisierungs-Plugin\" class=\"wp-image-37274\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Das Integrately-Plugin l\u00f6st automatisch Aufgaben aus, wenn eine bestimmte Aktion ausgef\u00fchrt wird. Daher k\u00f6nnen Sie dieses Plugin verwenden, um bestimmte MemberPress-Aufgaben zu automatisieren, z. B. die Erstellung von Mitgliedschaften und <a href=\"https:\/\/memberpress.com\/de\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erstellung von E-Mail-Listen<\/a>. <\/p>\n\n\n\n<p>Zum Beispiel, Sie <strong>Weisen Sie Integrately an, ein Mitglied auf Ihrer Website zu erstellen, wenn Sie einen neuen Twitch-Follower gewinnen<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\"><img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\" alt=\"Automatisieren Sie Aufgaben zwischen MemberPress und Twitch\" class=\"wp-image-37273\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Bei der Erstellung von Mitgliedschaften sind Ihnen keine Grenzen gesetzt. Abgesehen von exklusiven Inhalten k\u00f6nnen Sie auch Markeninhalte von einem <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Laden nur f\u00fcr Mitglieder\">Nur f\u00fcr Mitglieder<\/a>oder Live-Veranstaltungen durchf\u00fchren. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Develop_brand_awareness\"><\/span>2. Markenbewusstsein entwickeln<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Einrichtung eines Twitch-Kanals kann Ihnen helfen, mit aktuellen und potenziellen Kunden in Kontakt zu treten. Zum Beispiel, <a href=\"https:\/\/www.twitch.tv\/elfyou\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e.l.f. Cosmetics verwendet Twitch<\/a> um interaktive und fesselnde Live-Inhalte zu erstellen, bei denen Make-up auf Spiele trifft: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\" alt=\"E.L.F. \u00fcber Twitch\" class=\"wp-image-37276\" width=\"800\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Sie k\u00f6nnen Ihr Twitch-Konto verwenden, um <a href=\"https:\/\/memberpress.com\/de\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Live-Streaming von Produkteinf\u00fchrungen und Tutorials\">Live-Streaming von Produkteinf\u00fchrungen und Tutorials<\/a>. Sie k\u00f6nnen sogar Live-Events, Inhalte hinter den Kulissen, Fragerunden und so weiter veranstalten. <\/p>\n\n\n\n<p>Wenn den Nutzern Ihre Inhalte gefallen, besuchen sie vielleicht Ihre Website, um mehr zu erfahren, Mitglied zu werden oder Ihre Produkte zu kaufen. Wie Sie sehen, kann diese Strategie Ihren Mitglieder- und Kundenstamm erweitern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_money_through_affiliate_marketing_and_advertising\"><\/span>3. Geld verdienen durch Affiliate-Marketing und Werbung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sie k\u00f6nnen Twitch auch als Teil Ihrer <a href=\"https:\/\/memberpress.com\/de\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnermarketing-Strategie<\/a>. Sie k\u00f6nnen dies tun, indem Sie sich mit beliebten Twitch-Influencern zusammenschlie\u00dfen, um Ihren Kanal und Ihre Produkte zu vermarkten. <\/p>\n\n\n\n<p>Zum Beispiel hat der beliebte Streamer <a href=\"https:\/\/www.twitch.tv\/summit1g\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Gipfel1g\">Gipfel1g<\/a> f\u00f6rdert Affiliate-Links auf seinem Kanal:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png\" alt=\"Summit1g ist ein beliebter Twitch-Streamer, der f\u00fcr Affiliate-Links wirbt. \" class=\"wp-image-37339\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Affiliate-Marketing ist eine <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">risikoarm<\/a> und kosteng\u00fcnstige M\u00f6glichkeit, Besucher auf Ihre Website zu leiten. Auch, <a href=\"https:\/\/memberpress.com\/de\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aufbau eines Partnerschaftsnetzwerks<\/a> auf Twitch kann Ihnen helfen, ein gr\u00f6\u00dferes Publikum zu erreichen, indem Sie die Follower Ihrer Partner nutzen.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus k\u00f6nnen Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Anzeigen verwenden\">Anzeigen verwenden<\/a> um Geld f\u00fcr Ihr Unternehmen zu verdienen. Twitch schaltet vor und w\u00e4hrend der Streams Werbung. Jede Werbepause kann zwischen 30 Sekunden und drei Minuten lang sein.<\/p>\n\n\n\n<p>Als Unternehmen auf Twitch k\u00f6nnen Sie relevante Anzeigen als passive Einnahmequelle schalten. Allerdings h\u00e4ngen die Werbeeinnahmen davon ab, wie viele Zuschauer sie sehen. <\/p>\n\n\n\n<p>Sie k\u00f6nnen auch Anzeigen erstellen, die auf verwandten Kan\u00e4len laufen. Mit dieser Strategie k\u00f6nnen Sie Zuschauer auf Ihren Kanal und Ihre Website leiten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> wurde urspr\u00fcnglich f\u00fcr Online-Gamer entwickelt. Inzwischen nutzen jedoch viele Marken diese Streaming-Plattform, um ihr Publikum zu vergr\u00f6\u00dfern und <a href=\"https:\/\/memberpress.com\/de\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">neue Leads generieren<\/a>.<\/p>\n\n\n\n<p>Ihr Online-Unternehmen kann Twitch nutzen, um die Markenbekanntheit zu steigern und zus\u00e4tzliche Einnahmequellen durch bezahlte Werbung und <a href=\"https:\/\/memberpress.com\/de\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnermarketing<\/a>. <\/p>\n\n\n\n<p>Au\u00dferdem k\u00f6nnen Sie Ihr Twitch-Konto mit Ihrem <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> Website \u00fcber <a href=\"https:\/\/integrately.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integriert<\/a> um verschiedene Verwaltungsaufgaben zu automatisieren, z. B. die Erstellung von Mitgliedschaften.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Verkaufen Sie, was Sie wissen, und lassen Sie sich f\u00fcr die Inhalte, die Sie erstellen, bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Haben Sie Fragen zur Nutzung von Twitch f\u00fcr Ihr Online-Gesch\u00e4ft? Lassen Sie es uns im Kommentarbereich unten wissen!<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, sollten Sie <\/strong><a href=\"https:\/\/memberpress.com\/de\/subscribe-to-the-memberpress-blog\/\"><strong>den MemberPress-Blog abonnieren<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitch is a streaming platform that launched in 2011 for the online gaming community. Today it\u2019s transformed into a unique lifestyle streaming website with a robust and active audience. However, you might not know to harness Twitch for your online business.\u00a0 Fortunately, there are various ways your business can use this platform. Establishing a presence [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":38324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Twitch for online business\r\n\r\nMemberPress integrates with Twitch via Integrately (see our integration page: https:\/\/memberpress.com\/addons\/integrately\/","footnotes":""},"categories":[134,94,102,145],"tags":[90,166],"class_list":{"0":"post-34876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"category-monetization","10":"category-tools","11":"tag-integration","12":"tag-social-media-marketing","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Twitch has a huge audience for online business, but they take a 50% cut. 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