{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"Wie man eine Kundengeschichte schreibt (und warum man das tun sollte)"},"content":{"rendered":"<p>Der Kontakt zu Ihrem Publikum ist wichtiger denn je. Verbraucher orientieren sich zunehmend an Freunden, Influencern und Bewertungen, wenn sie entscheiden, mit welchen Unternehmen sie Gesch\u00e4fte machen wollen. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f5176a45fba\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5176a45fba\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Ein \u00dcberblick \u00fcber Kundengeschichten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Warum Kundengeschichten wirkungsvoll sind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >Wie man eine Kundengeschichte oder eine Mitgliederfallstudie erstellt (in 3 einfachen Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >Schritt 1 Finden Sie eine Geschichte, die Sie erz\u00e4hlen m\u00f6chten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >Schritt 2 Zeigen Sie, wie Ihr Unternehmen das Problem gel\u00f6st hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >Schritt 3 Bieten Sie an, das Problem f\u00fcr andere zu l\u00f6sen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Wenn Sie wissen, wie man eine Kundengeschichte schreibt, k\u00f6nnen Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Verbindung zu Ihrem Publikum<\/a> auf einer pers\u00f6nlicheren Ebene. Auf den Post-COVID-M\u00e4rkten hat die Verwendung eines dialogischeren Ansatzes sogar <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">nachweislich wirksam<\/a>.\u00a0<\/p>\n\n\n\n<p>In diesem Artikel erkl\u00e4ren wir, was Kundengeschichten sind, warum sie ein wirksames Marketinginstrument sind und wie Sie sie f\u00fcr Ihr Unternehmen erstellen k\u00f6nnen. Werfen wir einen Blick darauf!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Ein \u00dcberblick \u00fcber Kundengeschichten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sie k\u00f6nnen Kundengeschichten in Form von Text oder Video pr\u00e4sentieren. Das sind positive Kundenerfahrungen aus dem wirklichen Leben, die andere Verbraucher ermutigen, sich f\u00fcr die Produkte oder Dienstleistungen eines Unternehmens zu entscheiden. <\/p>\n\n\n\n<p>Diese Geschichten k\u00f6nnen wirksam sein, um f\u00fcr bestimmte Produkte und Dienstleistungen zu werben. Sie k\u00f6nnen auch das Gesamtimage Ihrer Marke verbessern.<\/p>\n\n\n\n<p>Fallstudien f\u00fcr Mitglieder verfolgen einen \u00e4hnlichen Ansatz wie Kundenberichte. Sie k\u00f6nnen die Meinungen Ihrer Mitglieder \u00fcber ihre Zufriedenheit und ihre Sichtweise auf Ihre Servicequalit\u00e4t sammeln. <\/p>\n\n\n\n<p>Dann k\u00f6nnen Sie diese realen Daten nutzen, um andere Menschen zu ermutigen, sich f\u00fcr Ihre <a href=\"https:\/\/memberpress.com\/de\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Dienstleistungen nur f\u00fcr Mitglieder\">Dienstleistungen nur f\u00fcr Mitglieder<\/a>. <\/p>\n\n\n\n<p>Zum Beispiel, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> zeigt anhand von Kundengeschichten, wie sich seine Technologien und Innovationen auf echte Menschen auswirken und ihr Leben verbessern:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla zeigt, wie man eine Kundengeschichte schreibt. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sie m\u00fcssen jedoch nicht so einflussreich wie Tesla sein, um Kundengeschichten zu verwenden! Sie k\u00f6nnen diese Zeugnisse so gestalten, dass sie zeigen, wie Sie das Leben Ihrer Kunden ver\u00e4ndern. <\/p>\n\n\n\n<p>Bei MemberPress teilen wir zum Beispiel regelm\u00e4\u00dfig <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kundengeschichten<\/a>und zeigt, wie unser Produkt <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">das Leben der Menschen ver\u00e4ndert<\/a>.Es gibt keinen Grund, warum Sie nicht einen \u00e4hnlichen Ansatz verwenden k\u00f6nnen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"iDKcvq5kWGNLXowIxbAsPMTHmQR6ptnJalr8f0\"><div class=\"responsive-video\"><iframe title=\"Kundengeschichten: Von der Yoga-Lehrerin zur digitalen Gesch\u00e4ftsfrau (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>ANSEHEN &gt;&gt; Meine Kundengeschichte zu \u201eMindful Movement\u201d mit der Yogalehrerin und Gr\u00fcnderin Helen Faliveno<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Warum Kundengeschichten wirkungsvoll sind<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kundengeschichten helfen Ihnen, eine Verbindung zu Ihrem Publikum herzustellen, die \u00fcber traditionelle Marketingtaktiken hinausgeht. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studien<\/a> zeigen, dass die Verbraucher heute weniger Vertrauen in gesichtslose Unternehmen haben und stattdessen auf unvoreingenommene Einkaufsempfehlungen setzen. <\/p>\n\n\n\n<p>Die Verbindung zu Ihrem Publikum kann Ihnen auch helfen, eine Gemeinschaft und einen treuen Kundenstamm aufzubauen. Eine gute M\u00f6glichkeit, dieses Vertrauen aufzubauen, besteht darin, positive Erfahrungen zu teilen, die Ihre Kunden in der Vergangenheit gemacht haben. <\/p>\n\n\n\n<p>W\u00e4hrend Zeugnisse gesch\u00f6nt oder gef\u00e4lscht sein k\u00f6nnen, kann ein authentisches Interview mit einem Gleichaltrigen sehr wirkungsvoll sein.<\/p>\n\n\n\n<p>Idealerweise sollten die Kundenberichte Beispiele aus der Praxis f\u00fcr die Vorteile Ihrer Produkte oder Dienstleistungen liefern. Zu h\u00f6ren, wie Ihr Unternehmen einer realen Person mit einem realen Problem geholfen hat, kann jemanden in einer \u00e4hnlichen Situation dazu motivieren, sich zu registrieren. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>Wie man eine Kundengeschichte oder eine Mitgliederfallstudie erstellt (in 3 einfachen Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zu wissen, wie man eine Kundengeschichte effektiv gestaltet, kann f\u00fcr modernes Marketing sehr wertvoll sein. Hier sind ein paar einfache Schritte, damit Sie loslegen k\u00f6nnen!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>Schritt 1: Finden Sie eine Geschichte zum Erz\u00e4hlen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Das erste, was Sie brauchen, ist nat\u00fcrlich eine Geschichte. <\/p>\n\n\n\n<p>Zufriedene Kunden sind fast immer bereit, sich \u00fcber Zoom zu einem kurzen Gespr\u00e4ch zu treffen. Wenn Ihr Unternehmen andere Unternehmen beliefert, sind diese wahrscheinlich gerne bereit, sich kostenlos zu pr\u00e4sentieren. Aber wie finden Sie diese zufriedenen Kunden?<\/p>\n\n\n\n<p>Das ist eigentlich ganz einfach. Vielleicht haben Sie bereits einige treue Kunden, die Sie ansprechen k\u00f6nnen, um ihre Erfahrungen mitzuteilen. Andernfalls m\u00fcssen Sie vielleicht in Ihren Bewertungen und Zeugnissen nach Hinweisen suchen.<\/p>\n\n\n\n<p>Hier sind ein paar Kan\u00e4le, die Ihnen den Einstieg erleichtern:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rezensenten <\/strong>- Setzen Sie sich mit Nutzern in Verbindung, die Ihr Produkt oder Ihre Dienstleistung entweder auf Ihrer Website oder auf externen Bewertungsportalen bewertet haben (nat\u00fcrlich positiv!).<\/li><li><strong>Fr\u00fchere Kontakte<\/strong> - \u00dcberpr\u00fcfen Sie Ihre E-Mail-Historie auf fr\u00fcheren Austausch mit Kunden.<\/li><li><strong>Google <\/strong>- F\u00fchren Sie eine Suche durch, um zu sehen, ob andere Blogger Ihre Website erw\u00e4hnt haben.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bewertungen der B\u00e4ckerei. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Eine weitere M\u00f6glichkeit ist <strong>die Leute auf Ihrer E-Mail-Liste direkt kontaktieren<\/strong>. Verfassen Sie eine kurze und pr\u00e4gnante Nachricht, in der Sie Ihre Kunden auffordern, Sie wegen eines Artikels zu kontaktieren.<\/p>\n\n\n\n<p>Achten Sie in Ihrer E-Mail auf folgende Angaben <strong>die Vorteile umrei\u00dfen<\/strong> der Teilnahme. Wenn es sich bei dem Kunden beispielsweise um einen Gesch\u00e4ftsinhaber handelt, bieten Sie ihm an, seine Website in dem begleitenden Blogbeitrag mit einem dofollow-Link zu versehen.<\/p>\n\n\n\n<p>Anschlie\u00dfend k\u00f6nnen Sie die Antworten nach interessanten Geschichten durchsuchen, die f\u00fcr Ihr Unternehmen oder die Produkte, die Sie bekannt machen m\u00f6chten, werben.<\/p>\n\n\n\n<p>Eine \u00fcberzeugende Kundengeschichte stellt ein allgemeines Problem glaubw\u00fcrdig und leicht verst\u00e4ndlich dar. Potenzielle Kunden, die ein \u00e4hnliches Problem l\u00f6sen wollen, sollten die Geschichte als nachvollziehbar und motivierend empfinden.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"PysrSkBLVGEahowFTYu5vAjmcliRDI62d3tXJ87zQg90Z4qUOM1KWN\"><div class=\"responsive-video\"><iframe title=\"Kundengeschichten: Musiklehrerin wird virtuell und lebt Vollzeit von WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>Sehen Sie sich &gt;&gt; die Kundengeschichte von Theguitarlesson.com mit dem Unternehmer und Entwickler Tom Fontana an.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>Schritt 2: Zeigen Sie, wie Ihr Unternehmen das Problem gel\u00f6st hat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stellen Sie Ihr Unternehmen vor. Das Hauptaugenmerk Ihrer Kundengeschichte liegt darauf, zu veranschaulichen, wie Ihr Produkt oder Ihre Dienstleistung ein Problem des betreffenden Verbrauchers gel\u00f6st hat.\u00a0<\/p>\n\n\n\n<p>Denken Sie daran, dass ein authentisches, reales Beispiel von einer Person oft inspirierender ist als ein Verkaufsargument von einem Unternehmen.<\/p>\n\n\n\n<p>W\u00e4hrend viele <a href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Marketingstrategien\">Marketingstrategien<\/a> oft einen \u00e4hnlichen Ansatz verwenden, ist eine Kundengeschichte einzigartig. Sie zeigt, wie das Problem <em>war<\/em> gel\u00f6st, anstatt es zu versprechen <em>wird<\/em> gel\u00f6st. <\/p>\n\n\n\n<p>Wie Sie sehen k\u00f6nnen, verwenden wir diesen Ansatz in unseren eigenen Kundenberichten:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress Kundengeschichte. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Idealerweise sollte Ihr Kundenbericht aufzeigen, wie Ihr Unternehmen das Problem gel\u00f6st hat und wie sich das Leben des Kunden verbessert hat. <\/p>\n\n\n\n<p>Scheuen Sie sich nicht, in Ihren Texten f\u00fcr Ihr Unternehmen zu werben, solange Sie den Erfahrungen des Kunden treu bleiben. <strong>Das Ziel ist es, die Zuschauer zu ermutigen, die gleichen Ergebnisse zu erzielen.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"yOblnBrhR3TIo4jiAFQLH9xu2Zk\"><div class=\"responsive-video\"><iframe title=\"Kundengeschichten: Virtueller Co-Working Space bringt reale Einnahmen (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch &gt;&gt; Grapeseed-Kundenbericht mit der Kreativunternehmerin Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>Schritt 3: Bieten Sie an, das Problem f\u00fcr andere zu l\u00f6sen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nachdem Sie nun festgestellt haben, dass Ihr Unternehmen in der Lage ist, ein Verbraucherproblem zu l\u00f6sen, ist es an der Zeit, diese L\u00f6sung neuen Kunden anzubieten. <\/p>\n\n\n\n<p>Sie k\u00f6nnen dies tun, indem Sie sich \u00fcber Folgendes im Klaren sind <em>wie<\/em> Ihre Produkte oder Dienstleistungen helfen k\u00f6nnen. Sie sollten den Lesern auch sagen, wie sie diese Vorteile nutzen k\u00f6nnen.<\/p>\n\n\n\n<p>Sie k\u00f6nnen Links zu Ihren Produkten und Dienstleistungen, gezielte Texte und einen <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Aufruf zum Handeln (CTA)\">Aufforderung zum Handeln (CTA)<\/a> wie wir es in unserem Blogbeitrag \u00fcber den Kunden Dunrovin Ranch getan haben (siehe Bildschirmfoto unten):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"Wie man eine Kundengeschichte mit MemberPress erstellt. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>All diese Elemente k\u00f6nnen die Leser dazu anregen, mehr \u00fcber Ihr Unternehmen und seine Angebote zu erfahren.<\/p>\n\n\n\n<p>Dann geht es nur noch darum, Ihre Kundengeschichte zu erz\u00e4hlen. Viele Unternehmen nutzen spezielle <a href=\"https:\/\/memberpress.com\/de\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Blogeintr\u00e4ge\">Blogeintr\u00e4ge<\/a> um diese Zeugnisse hervorzuheben. Wir empfehlen au\u00dferdem, dass Sie Ihre Geschichte in den sozialen Medien und sogar in Ihrem <a href=\"https:\/\/memberpress.com\/de\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"E-Mail-Marketing-Nachrichten\">E-Mail-Marketing-Nachrichten<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Die Verbraucher werden <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zunehmend misstrauisch<\/a> Um das Vertrauen der Kunden zu gewinnen, sind oft Empfehlungen von echten Menschen erforderlich. Gl\u00fccklicherweise ist die Verwendung von Kundengeschichten eine wirksame Marketingstrategie zur F\u00f6rderung Ihres Unternehmens und Ihrer Produkte.<\/p>\n\n\n\n<p>Um es noch einmal zusammenzufassen: So erstellen Sie eine Kundengeschichte in drei einfachen Schritten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Finden Sie eine Geschichte, in der ein Problem dargestellt wird.<\/li><li>Erkl\u00e4ren Sie, wie Ihr Unternehmen dieses Problem gel\u00f6st hat.<\/li><li>Bieten Sie diese L\u00f6sung auch anderen an, die das gleiche Problem haben.<\/li><\/ol>\n\n\n\n<p>Haben Sie Fragen zum Erstellen und Teilen von Kundengeschichten? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p><strong>Wenn Ihnen dieser Artikel gefallen hat, sollten Sie <\/strong><a href=\"https:\/\/memberpress.com\/de\/subscribe-to-the-memberpress-blog\/\"><strong>den MemberPress-Blog abonnieren<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":{"0":"post-37410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-customer-stories","9":"category-marketing","10":"tag-marketing-strategies","11":"tag-online-business","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. Learn how to do a customer story in this article!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"marketing strategies,online business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Do a Customer Story (And Why You Should)\" \/>\n\t\t<meta property=\"og:description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. Learn how to do a customer story in this article!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-07-26T11:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-11-16T22:13:37+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Do a Customer Story (And Why You Should)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. Learn how to do a customer story in this article!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#blogposting\",\"name\":\"How to Do a Customer Story (And Why You Should)\",\"headline\":\"How to Do a Customer Story (And Why You Should)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/how-to-do-a-customer-story.jpg\",\"width\":1480,\"height\":832,\"caption\":\"How to do a customer story\"},\"datePublished\":\"2022-07-26T05:00:00-04:00\",\"dateModified\":\"2022-11-16T15:13:37-05:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#webpage\"},\"articleSection\":\"Case Studies, Customer Stories, Marketing, Marketing Strategies, online business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#listItem\",\"name\":\"How to Do a Customer Story (And Why You Should)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#listItem\",\"position\":3,\"name\":\"How to Do a Customer Story (And Why You Should)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1777561866\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/\",\"name\":\"How to Do a Customer Story (And Why You Should)\",\"description\":\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. Learn how to do a customer story in this article!\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/how-to-do-a-customer-story.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"How to do a customer story\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-do-a-customer-story\\\/#mainImage\"},\"datePublished\":\"2022-07-26T05:00:00-04:00\",\"dateModified\":\"2022-11-16T15:13:37-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Do a Customer Story (And Why You Should)<\/title>\n\n","aioseo_head_json":{"title":"Wie man eine Kundengeschichte schreibt (und warum man das tun sollte)","description":"Kundengeschichten sind ein wirksames Mittel, um Ihr Unternehmen durch Empfehlungen von Kunden aus dem wirklichen Leben bekannt zu machen. In diesem Artikel erfahren Sie, wie Sie einen Kundenbericht verfassen k\u00f6nnen!","canonical_url":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/","robots":"max-image-preview:large","keywords":"marketing strategies,online business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#blogposting","name":"How to Do a Customer Story (And Why You Should)","headline":"How to Do a Customer Story (And Why You Should)","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg","width":1480,"height":832,"caption":"How to do a customer story"},"datePublished":"2022-07-26T05:00:00-04:00","dateModified":"2022-11-16T15:13:37-05:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#webpage"},"articleSection":"Case Studies, Customer Stories, Marketing, Marketing Strategies, online business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#listItem","name":"How to Do a Customer Story (And Why You Should)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#listItem","position":3,"name":"How to Do a Customer Story (And Why You Should)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1777561866"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/","name":"How to Do a Customer Story (And Why You Should)","description":"Customer stories are a powerful way to promote your company using recommendations from real-life customers. Learn how to do a customer story in this article!","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#mainImage","width":1480,"height":832,"caption":"How to do a customer story"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#mainImage"},"datePublished":"2022-07-26T05:00:00-04:00","dateModified":"2022-11-16T15:13:37-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"How to Do a Customer Story (And Why You Should)","og:description":"Customer stories are a powerful way to promote your company using recommendations from real-life customers. Learn how to do a customer story in this article!","og:url":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2022-07-26T11:00:00+00:00","article:modified_time":"2022-11-16T22:13:37+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Do a Customer Story (And Why You Should)","twitter:description":"Customer stories are a powerful way to promote your company using recommendations from real-life customers. Learn how to do a customer story in this article!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/how-to-do-a-customer-story.jpg"},"aioseo_meta_data":{"post_id":"37410","title":null,"description":"Kundengeschichten sind ein wirksames Mittel, um Ihr Unternehmen durch Empfehlungen von Kunden aus dem wirklichen Leben bekannt zu machen. In diesem Artikel erfahren Sie, wie Sie einen Kundenbericht verfassen k\u00f6nnen!","keywords":[],"keyphrases":{"focus":{"keyphrase":"how to do a customer story","score":75,"analysis":{"keyphraseInTitle":{"title":"Focus keyphrase in SEO title","description":"Focus keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Focus keyphrase is slightly long. Try to make it shorter.","score":6,"maxScore":9,"error":1,"length":6},"keyphraseInURL":{"title":"Focus keyphrase in URL","description":"Focus keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus keyphrase in Subheadings","description":"Use more focus keyphrases in your H2 and H3 subheadings!","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:18:16","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-05-28 06:33:16","updated":"2026-03-03 15:01:59"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Do a Customer Story (And Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Marketing","link":"https:\/\/memberpress.com\/de\/blog\/category\/marketing\/"},{"label":"How to Do a Customer Story (And Why You Should)","link":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. <\/p>","content":[{"type":"text","data":"Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!<\/p>","content":[{"type":"text","data":"In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Overview of Customer Stories<\/h2>","content":"Ein \u00dcberblick \u00fcber Kundengeschichten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. <\/p>","content":[{"type":"text","data":"You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These stories can be effective for promoting specific products and services. They can also improve your brand's overall image.<\/p>","content":[{"type":"text","data":"These stories can be effective for promoting specific products and services. They can also improve your brand's overall image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. <\/p>","content":[{"type":"text","data":"Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. <\/p>","content":[{"type":"text","data":"Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla shows how to do a customer story. \" class=\"wp-image-37409\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","alt":"Tesla shows how to do a customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","linkDestination":"media","align":"center"},"style":{"width":702,"height":613,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. <\/p>","content":[{"type":"text","data":"However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach.<\/p>","content":[{"type":"text","data":"For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Non-Techie Yoga Teacher Turned Digital Businesswoman (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Kundengeschichten: Von der Yoga-Lehrerin zur digitalen Gesch\u00e4ftsfrau (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0","caption":"WATCH &gt;&gt; My Mindful movement customer story featuring yoga instructor and creator helen faliveno","url":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Customer Stories Are Effective<\/h2>","content":"Warum Kundengeschichten wirkungsvoll sind","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. <\/p>","content":[{"type":"text","data":"Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. <\/p>","content":[{"type":"text","data":"Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful.<\/p>","content":[{"type":"text","data":"While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. <\/p>","content":[{"type":"text","data":"Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Do a Customer Story or Member Case Study (In 3 Easy Steps)<\/h2>","content":"Wie man eine Kundengeschichte oder eine Mitgliederfallstudie erstellt (in 3 einfachen Schritten)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Find a Story to Tell<\/h3>","content":"Schritt 1: Finden Sie eine Geschichte zum Erz\u00e4hlen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The first thing you need, of course, is a story. <\/p>","content":[{"type":"text","data":"The first thing you need, of course, is a story. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?<\/p>","content":[{"type":"text","data":"Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials.<\/p>","content":[{"type":"text","data":"It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few channels to get you started:<\/p>","content":[{"type":"text","data":"Here are a few channels to get you started:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Reviewers <\/strong>\u2013 Get in touch with users who've reviewed your product or service either on your site or through outside review websites (positively, of course!).<\/li><li><strong>Past contacts<\/strong> \u2013 Check your email history for past exchanges with customers.<\/li><li><strong>Google <\/strong>\u2013 Do a search to see if any bloggers have mentioned your site.&nbsp;<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Rezensenten <\/strong>- Setzen Sie sich mit Nutzern in Verbindung, die Ihr Produkt oder Ihre Dienstleistung entweder auf Ihrer Website oder auf externen Bewertungsportalen bewertet haben (nat\u00fcrlich positiv!).<\/li><li><strong>Fr\u00fchere Kontakte<\/strong> - \u00dcberpr\u00fcfen Sie Ihre E-Mail-Historie auf fr\u00fcheren Austausch mit Kunden.<\/li><li><strong>Google <\/strong>- F\u00fchren Sie eine Suche durch, um zu sehen, ob andere Blogger Ihre Website erw\u00e4hnt haben.&nbsp;<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bakery reviews. \" class=\"wp-image-37407\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","alt":"Bakery reviews. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","linkDestination":"media","align":"center"},"style":{"width":667,"height":443,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story.<\/p>","content":[{"type":"text","data":"Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post.<\/p>","content":[{"type":"text","data":"In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure.<\/p>","content":[{"type":"text","data":"Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating.<\/p>","content":[{"type":"text","data":"A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Kundengeschichten: Musiklehrerin wird virtuell und lebt Vollzeit von WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ","caption":"watch &gt;&gt; Theguitarlesson.com customer story featuring creator-entrepreneur tom fontana","url":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2: Show How Your Company Solved the Problem<\/h3>","content":"Schritt 2: Zeigen Sie, wie Ihr Unternehmen das Problem gel\u00f6st hat","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;<\/p>","content":[{"type":"text","data":"Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company.<\/p>","content":[{"type":"text","data":"Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. <\/p>","content":[{"type":"text","data":"While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you can see, we use this approach in our own customer stories:<\/p>","content":[{"type":"text","data":"As you can see, we use this approach in our own customer stories:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress customer story. \" class=\"wp-image-37433\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png","alt":"MemberPress customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":656,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. <\/p>","content":[{"type":"text","data":"Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong><\/p>","content":[{"type":"text","data":"Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Virtual Co-working Space Rakes in Real Revenue (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Kundengeschichten: Virtueller Co-Working Space bringt reale Einnahmen (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ","caption":"WATch &gt;&gt; Grapeseed collective customer story featuring creator-entrepreneur Jill Knobeloch","url":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Offer to Solve That Problem for Others<\/h3>","content":"Schritt 3: Bieten Sie an, das Problem f\u00fcr andere zu l\u00f6sen","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. <\/p>","content":[{"type":"text","data":"Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits.<\/p>","content":[{"type":"text","data":"You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):<\/p>","content":[{"type":"text","data":"You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"How to do a customer story with MemberPress. \" class=\"wp-image-37434\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png","alt":"How to do a customer story with MemberPress. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":559,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All these elements can encourage readers to learn more about your business and its offerings.<\/p>","content":[{"type":"text","data":"All these elements can encourage readers to learn more about your business and its offerings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. <\/p>","content":[{"type":"text","data":"Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Schlussfolgerung","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products.<\/p>","content":[{"type":"text","data":"As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here's how to do a customer story in three easy steps:<\/p>","content":[{"type":"text","data":"To recap, here's how to do a customer story in three easy steps:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Find a story that showcases a problem.<\/li><li>Explain how your company solved that problem.<\/li><li>Offer that solution to others with the same problem.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Finden Sie eine Geschichte, in der ein Problem dargestellt wird.<\/li><li>Erkl\u00e4ren Sie, wie Ihr Unternehmen dieses Problem gel\u00f6st hat.<\/li><li>Bieten Sie diese L\u00f6sung auch anderen an, die das gleiche Problem haben.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/37410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=37410"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/37410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/39959"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=37410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=37410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=37410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}