{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"Wie man eine Kundengeschichte schreibt (und warum man das tun sollte)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Der Kontakt zu Ihrem Publikum ist wichtiger denn je. Verbraucher orientieren sich zunehmend an Freunden, Influencern und Bewertungen, wenn sie entscheiden, mit welchen Unternehmen sie Gesch\u00e4fte machen wollen. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad4cb1e6fe27\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad4cb1e6fe27\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Ein \u00dcberblick \u00fcber Kundengeschichten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Warum Kundengeschichten wirkungsvoll sind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >Wie man eine Kundengeschichte oder eine Mitgliederfallstudie erstellt (in 3 einfachen Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >Schritt 1 Finden Sie eine Geschichte, die Sie erz\u00e4hlen m\u00f6chten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >Schritt 2 Zeigen Sie, wie Ihr Unternehmen das Problem gel\u00f6st hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >Schritt 3 Bieten Sie an, das Problem f\u00fcr andere zu l\u00f6sen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie wissen, wie man eine Kundengeschichte schreibt, k\u00f6nnen Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Verbindung zu Ihrem Publikum<\/a> auf einer pers\u00f6nlicheren Ebene. Auf den Post-COVID-M\u00e4rkten hat die Verwendung eines dialogischeren Ansatzes sogar <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">nachweislich wirksam<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel erkl\u00e4ren wir Ihnen, was Kundenberichte sind, warum sie wirksame Marketinginstrumente sind und wie Sie sie f\u00fcr Ihr Unternehmen erstellen k\u00f6nnen. Schauen wir uns das einmal an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Ein \u00dcberblick \u00fcber Kundengeschichten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen Kundenberichte in Form von Texten oder Videos pr\u00e4sentieren. Dabei handelt es sich um echte, positive Kundenerfahrungen, die andere Verbraucher dazu motivieren, sich f\u00fcr die Produkte oder Dienstleistungen eines Unternehmens zu entscheiden. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Geschichten k\u00f6nnen sich als wirksames Mittel zur Werbung f\u00fcr bestimmte Produkte und Dienstleistungen erweisen. Au\u00dferdem k\u00f6nnen sie das Gesamtimage Ihrer Marke verbessern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fallstudien f\u00fcr Mitglieder verfolgen einen \u00e4hnlichen Ansatz wie Kundenberichte. Sie k\u00f6nnen die Meinungen Ihrer Mitglieder \u00fcber ihre Zufriedenheit und ihre Sichtweise auf Ihre Servicequalit\u00e4t sammeln. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dann k\u00f6nnen Sie diese realen Daten nutzen, um andere Menschen zu ermutigen, sich f\u00fcr Ihre <a href=\"https:\/\/memberpress.com\/de\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Dienstleistungen nur f\u00fcr Mitglieder\">Dienstleistungen nur f\u00fcr Mitglieder<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Beispiel, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> zeigt anhand von Kundengeschichten, wie sich seine Technologien und Innovationen auf echte Menschen auswirken und ihr Leben verbessern:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla zeigt, wie man eine Kundengeschichte schreibt. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sie m\u00fcssen jedoch nicht so einflussreich sein wie Tesla, um Kundenberichte zu nutzen! Sie k\u00f6nnen diese Erfahrungsberichte so anpassen, dass sie zeigen, wie Sie das Leben Ihrer Kunden positiv beeinflussen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei MemberPress teilen wir zum Beispiel regelm\u00e4\u00dfig <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kundengeschichten<\/a>und zeigt, wie unser Produkt <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">das Leben der Menschen ver\u00e4ndert<\/a>. Es gibt keinen Grund, warum Sie nicht einen \u00e4hnlichen Ansatz verfolgen sollten.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"jTeCgO79SzsNAHYio0vrmQuV5Ux8LlnKhwXE3Jy4RGFZbtW2IPpqBkcM6ad1\"><div class=\"responsive-video\"><iframe title=\"Kundengeschichten: Von der Yoga-Lehrerin zur digitalen Gesch\u00e4ftsfrau (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH &gt;&gt; Meine Achtsamkeits-Bewegungs-Kundengeschichte mit der Yogalehrerin und Sch\u00f6pferin Helen Faliveno<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Warum Kundengeschichten wirkungsvoll sind<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kundengeschichten helfen Ihnen, eine Verbindung zu Ihrem Publikum herzustellen, die \u00fcber traditionelle Marketingtaktiken hinausgeht. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studien<\/a> zeigen, dass die Verbraucher heute weniger Vertrauen in gesichtslose Unternehmen haben und stattdessen auf unvoreingenommene Einkaufsempfehlungen setzen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Verbindung zu Ihrem Publikum kann Ihnen auch helfen, eine Gemeinschaft und einen treuen Kundenstamm aufzubauen. Eine gute M\u00f6glichkeit, dieses Vertrauen aufzubauen, besteht darin, positive Erfahrungen zu teilen, die Ihre Kunden in der Vergangenheit gemacht haben. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend Zeugnisse gesch\u00f6nt oder gef\u00e4lscht sein k\u00f6nnen, kann ein authentisches Interview mit einem Gleichaltrigen sehr wirkungsvoll sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Idealerweise sollten die Kundenberichte Beispiele aus der Praxis f\u00fcr die Vorteile Ihrer Produkte oder Dienstleistungen liefern. Zu h\u00f6ren, wie Ihr Unternehmen einer realen Person mit einem realen Problem geholfen hat, kann jemanden in einer \u00e4hnlichen Situation dazu motivieren, sich zu registrieren. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>Wie man eine Kundengeschichte oder eine Mitgliederfallstudie erstellt (in 3 einfachen Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zu wissen, wie man eine Kundengeschichte effektiv gestaltet, kann f\u00fcr modernes Marketing sehr wertvoll sein. Hier sind ein paar einfache Schritte, damit Sie loslegen k\u00f6nnen!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>Schritt 1: Finden Sie eine Geschichte zum Erz\u00e4hlen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Das erste, was Sie brauchen, ist nat\u00fcrlich eine Geschichte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zufriedene Kunden sind fast immer bereit, sich \u00fcber Zoom zu einem kurzen Gespr\u00e4ch zu treffen. Wenn Ihr Unternehmen andere Unternehmen als Kunden hat, werden diese die kostenlose Werbung wahrscheinlich gerne annehmen. Aber wie finden Sie diese zufriedenen Kunden?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist eigentlich ganz einfach. Vielleicht haben Sie ja bereits einige treue Kunden, die sich f\u00fcr Ihr Unternehmen einsetzen und die Sie ansprechen k\u00f6nnen, um ihre Erfahrungen zu teilen. Andernfalls m\u00fcssen Sie m\u00f6glicherweise in Ihren Bewertungen und Kundenstimmen nach geeigneten Kandidaten suchen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind ein paar Kan\u00e4le, die Ihnen den Einstieg erleichtern:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Rezensenten <\/strong>\u2013 Nehmen Sie Kontakt zu Nutzern auf, die Ihr Produkt oder Ihre Dienstleistung entweder auf Ihrer Website oder auf externen Bewertungsportalen bewertet haben (nat\u00fcrlich positiv!).<\/li><li><strong>Fr\u00fchere Kontakte<\/strong> - \u00dcberpr\u00fcfen Sie Ihre E-Mail-Historie auf fr\u00fcheren Austausch mit Kunden.<\/li><li><strong>Google <\/strong>- F\u00fchren Sie eine Suche durch, um zu sehen, ob andere Blogger Ihre Website erw\u00e4hnt haben.&nbsp;<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bewertungen der B\u00e4ckerei. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Eine weitere M\u00f6glichkeit ist <strong>die Leute auf Ihrer E-Mail-Liste direkt kontaktieren<\/strong>. Verfassen Sie eine kurze und pr\u00e4gnante Nachricht, in der Sie Ihre Kunden auffordern, Sie wegen eines Artikels zu kontaktieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Achten Sie in Ihrer E-Mail auf folgende Angaben <strong>die Vorteile umrei\u00dfen<\/strong> der Teilnahme. Wenn es sich bei dem Kunden beispielsweise um einen Gesch\u00e4ftsinhaber handelt, bieten Sie ihm an, seine Website in dem begleitenden Blogbeitrag mit einem dofollow-Link zu versehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anschlie\u00dfend k\u00f6nnen Sie die Antworten nach interessanten Geschichten durchsuchen, die f\u00fcr Ihr Unternehmen oder die Produkte, die Sie bekannt machen m\u00f6chten, werben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine \u00fcberzeugende Kundenstory stellt ein weit verbreitetes Problem auf glaubw\u00fcrdige und leicht verst\u00e4ndliche Weise dar. Potenzielle Kunden, die nach einer L\u00f6sung f\u00fcr ein \u00e4hnliches Problem suchen, sollten sich mit der Geschichte identifizieren k\u00f6nnen und sich durch sie motiviert f\u00fchlen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"BXsnYrZyTkJ0rasgjxw3CVFaXZKqbQ6CfhpxoU9uEvVE2TFBhzeH59UWM1mRIvpDL3wmjno\"><div class=\"responsive-video\"><iframe title=\"Kundengeschichten: Musiklehrerin wird virtuell und lebt Vollzeit von WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch &gt;&gt; Theguitarlesson.com Kundengeschichte mit dem Gr\u00fcnder-Unternehmer Tom Fontana<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>Schritt 2: Zeigen Sie, wie Ihr Unternehmen das Problem gel\u00f6st hat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stellen Sie Ihr Unternehmen vor. Das Hauptaugenmerk Ihrer Kundengeschichte liegt darauf, zu veranschaulichen, wie Ihr Produkt oder Ihre Dienstleistung ein Problem des betreffenden Verbrauchers gel\u00f6st hat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie daran, dass ein authentisches, reales Beispiel von einer Person oft inspirierender ist als ein Verkaufsargument von einem Unternehmen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend viele <a href=\"https:\/\/memberpress.com\/de\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Marketingstrategien\">Marketingstrategien<\/a> oft einen \u00e4hnlichen Ansatz verwenden, ist eine Kundengeschichte einzigartig. Sie zeigt, wie das Problem <em>war<\/em> gel\u00f6st, anstatt es zu versprechen <em>wird<\/em> gel\u00f6st. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wie Sie sehen k\u00f6nnen, verwenden wir diesen Ansatz in unseren eigenen Kundenberichten:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress Kundengeschichte. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Im Idealfall sollte Ihre Kundenstory verdeutlichen, wie Ihr Unternehmen das Problem gel\u00f6st hat und wie sich das Leben des Kunden dadurch verbessert hat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scheuen Sie sich nicht, Ihr Unternehmen durch Ihre Texte zu bewerben, solange Sie dabei der Kundenerfahrung treu bleiben. <strong>Das Ziel ist es, die Zuschauer zu ermutigen, die gleichen Ergebnisse zu erzielen.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ujaILys5fmlNMO3pNZ7vcr49QStuPkXR2YPUCn8i7S1FZABbTnr4ICpwbWAlkaGY852B\"><div class=\"responsive-video\"><iframe title=\"Kundengeschichten: Virtueller Co-Working Space bringt reale Einnahmen (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch &gt;&gt; Grapeseed collective Kundengeschichte mit Gr\u00fcnderin und Unternehmerin Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>Schritt 3: Bieten Sie an, das Problem f\u00fcr andere zu l\u00f6sen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nachdem Sie nun unter Beweis gestellt haben, dass Ihr Unternehmen in der Lage ist, ein Problem der Verbraucher zu l\u00f6sen, ist es an der Zeit, diese L\u00f6sung neuen Kunden anzubieten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen dies tun, indem Sie sich \u00fcber Folgendes im Klaren sind <em>wie<\/em> Ihre Produkte oder Dienstleistungen k\u00f6nnen dabei helfen. Au\u00dferdem sollten Sie den Lesern erkl\u00e4ren, wie sie diese Vorteile nutzen k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen Links zu Ihren Produkten und Dienstleistungen, gezielte Texte und einen <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Aufruf zum Handeln (CTA)\">Aufforderung zum Handeln (CTA)<\/a> wie wir es in unserem Blogbeitrag \u00fcber den Kunden Dunrovin Ranch getan haben (siehe Bildschirmfoto unten):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"Wie man eine Kundengeschichte mit MemberPress erstellt. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">All diese Elemente k\u00f6nnen die Leser dazu anregen, mehr \u00fcber Ihr Unternehmen und seine Angebote zu erfahren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dann m\u00fcssen Sie nur noch Ihre Kundengeschichte erz\u00e4hlen. Viele Unternehmen nutzen daf\u00fcr spezielle <a href=\"https:\/\/memberpress.com\/de\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Blogeintr\u00e4ge\">Blogeintr\u00e4ge<\/a> um diese Zeugnisse hervorzuheben. Wir empfehlen au\u00dferdem, dass Sie Ihre Geschichte in den sozialen Medien und sogar in Ihrem <a href=\"https:\/\/memberpress.com\/de\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"E-Mail-Marketing-Nachrichten\">E-Mail-Marketing-Nachrichten<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Verbraucher werden <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zunehmend misstrauisch<\/a> Um das Vertrauen der Kunden zu gewinnen, sind oft Empfehlungen von echten Menschen erforderlich. Gl\u00fccklicherweise ist die Verwendung von Kundengeschichten eine wirksame Marketingstrategie zur F\u00f6rderung Ihres Unternehmens und Ihrer Produkte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zusammenfassend l\u00e4sst sich sagen: So verfassen Sie eine Kundengeschichte in drei einfachen Schritten:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Finden Sie eine Geschichte, in der ein Problem dargestellt wird.<\/li><li>Erkl\u00e4ren Sie, wie Ihr Unternehmen dieses Problem gel\u00f6st hat.<\/li><li>Bieten Sie diese L\u00f6sung auch anderen an, die das gleiche Problem haben.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie Fragen zum Erstellen und Teilen von Kundengeschichten? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Ihnen dieser Artikel gefallen hat, sollten Sie <\/strong><a href=\"https:\/\/memberpress.com\/de\/subscribe-to-the-memberpress-blog\/\"><strong>den MemberPress-Blog abonnieren<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":["post-37410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-case-studies","category-customer-stories","category-marketing","tag-marketing-strategies","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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