{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"How to Do a Customer Story (And Why You Should)"},"content":{"rendered":"\n<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69bdc4350981f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69bdc4350981f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >An Overview of Customer Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Why Customer Stories Are Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >How to Do a Customer Story or Member Case Study (In 3 Easy Steps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >Step 1 Find a Story to Tell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >Step 2 Show How Your Company Solved the Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >Step 3 Offer to Solve That Problem for Others<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.\u00a0<\/p>\n\n\n\n<p>In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>An Overview of Customer Stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. <\/p>\n\n\n\n<p>These stories can be effective for promoting specific products and services. They can also improve your brand's overall image.<\/p>\n\n\n\n<p>Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. <\/p>\n\n\n\n<p>Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. <\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla shows how to do a customer story. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. <\/p>\n\n\n\n<p>For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.\u00a0There's no reason why you can't use a similar approach.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"RcTNrby5Vmqu4K8FwXUHdkI\"><div class=\"responsive-video\"><iframe title=\"Customer Stories: Non-Techie Yoga Teacher Turned Digital Businesswoman (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> My Mindful movement customer story featuring yoga instructor and creator helen faliveno<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Why Customer Stories Are Effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. <\/p>\n\n\n\n<p>Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. <\/p>\n\n\n\n<p>While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful.<\/p>\n\n\n\n<p>Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>How to Do a Customer Story or Member Case Study (In 3 Easy Steps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>Step 1: Find a Story to Tell<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first thing you need, of course, is a story. <\/p>\n\n\n\n<p>Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?<\/p>\n\n\n\n<p>It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials.<\/p>\n\n\n\n<p>Here are a few channels to get you started:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reviewers <\/strong>\u2013 Get in touch with users who've reviewed your product or service either on your site or through outside review websites (positively, of course!).<\/li><li><strong>Past contacts<\/strong> \u2013 Check your email history for past exchanges with customers.<\/li><li><strong>Google <\/strong>\u2013 Do a search to see if any bloggers have mentioned your site.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bakery reviews. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story.<\/p>\n\n\n\n<p>In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post.<\/p>\n\n\n\n<p>Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure.<\/p>\n\n\n\n<p>A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"gQJgc99J1bY0mBxHPvdNeqIaVs5rsEmwMLObRIUB4f8yekKp0LnlVS3WY7CT2nSufyEZQjoGF6O2MiZAoXdwWcKp\"><div class=\"responsive-video\"><iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> Theguitarlesson.com customer story featuring creator-entrepreneur tom fontana<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>Step 2: Show How Your Company Solved the Problem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.\u00a0<\/p>\n\n\n\n<p>Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company.<\/p>\n\n\n\n<p>While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. <\/p>\n\n\n\n<p>As you can see, we use this approach in our own customer stories:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress customer story. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. <\/p>\n\n\n\n<p>Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"yasbKNW\"><div class=\"responsive-video\"><iframe title=\"Customer Stories: Virtual Co-working Space Rakes in Real Revenue (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch >> Grapeseed collective customer story featuring creator-entrepreneur Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>Step 3: Offer to Solve That Problem for Others<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. <\/p>\n\n\n\n<p>You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits.<\/p>\n\n\n\n<p>You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"How to do a customer story with MemberPress. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>All these elements can encourage readers to learn more about your business and its offerings.<\/p>\n\n\n\n<p>Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products.<\/p>\n\n\n\n<p>To recap, here's how to do a customer story in three easy steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Find a story that showcases a problem.<\/li><li>Explain how your company solved that problem.<\/li><li>Offer that solution to others with the same problem.<\/li><\/ol>\n\n\n\n<p>Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":{"0":"post-37410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-customer-stories","9":"category-marketing","10":"tag-marketing-strategies","11":"tag-online-business","12":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. <\/p>","content":[{"type":"text","data":"Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!<\/p>","content":[{"type":"text","data":"In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Overview of Customer Stories<\/h2>","content":"An Overview of Customer Stories","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. <\/p>","content":[{"type":"text","data":"You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These stories can be effective for promoting specific products and services. They can also improve your brand's overall image.<\/p>","content":[{"type":"text","data":"These stories can be effective for promoting specific products and services. They can also improve your brand's overall image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. <\/p>","content":[{"type":"text","data":"Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. <\/p>","content":[{"type":"text","data":"Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla shows how to do a customer story. \" class=\"wp-image-37409\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","alt":"Tesla shows how to do a customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","linkDestination":"media","align":"center"},"style":{"width":702,"height":613,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. <\/p>","content":[{"type":"text","data":"However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach.<\/p>","content":[{"type":"text","data":"For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Non-Techie Yoga Teacher Turned Digital Businesswoman (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Customer Stories: Non-Techie Yoga Teacher Turned Digital Businesswoman (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0","caption":"WATCH &gt;&gt; My Mindful movement customer story featuring yoga instructor and creator helen faliveno","url":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Customer Stories Are Effective<\/h2>","content":"Why Customer Stories Are Effective","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. <\/p>","content":[{"type":"text","data":"Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. <\/p>","content":[{"type":"text","data":"Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful.<\/p>","content":[{"type":"text","data":"While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. <\/p>","content":[{"type":"text","data":"Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Do a Customer Story or Member Case Study (In 3 Easy Steps)<\/h2>","content":"How to Do a Customer Story or Member Case Study (In 3 Easy Steps)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Find a Story to Tell<\/h3>","content":"Step 1: Find a Story to Tell","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The first thing you need, of course, is a story. <\/p>","content":[{"type":"text","data":"The first thing you need, of course, is a story. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?<\/p>","content":[{"type":"text","data":"Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials.<\/p>","content":[{"type":"text","data":"It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few channels to get you started:<\/p>","content":[{"type":"text","data":"Here are a few channels to get you started:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Reviewers <\/strong>\u2013 Get in touch with users who've reviewed your product or service either on your site or through outside review websites (positively, of course!).<\/li><li><strong>Past contacts<\/strong> \u2013 Check your email history for past exchanges with customers.<\/li><li><strong>Google <\/strong>\u2013 Do a search to see if any bloggers have mentioned your site.&nbsp;<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Reviewers <\/strong>\u2013 Get in touch with users who've reviewed your product or service either on your site or through outside review websites (positively, of course!).<\/li><li><strong>Past contacts<\/strong> \u2013 Check your email history for past exchanges with customers.<\/li><li><strong>Google <\/strong>\u2013 Do a search to see if any bloggers have mentioned your site.&nbsp;<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bakery reviews. \" class=\"wp-image-37407\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","alt":"Bakery reviews. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","linkDestination":"media","align":"center"},"style":{"width":667,"height":443,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story.<\/p>","content":[{"type":"text","data":"Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post.<\/p>","content":[{"type":"text","data":"In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure.<\/p>","content":[{"type":"text","data":"Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating.<\/p>","content":[{"type":"text","data":"A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ","caption":"watch &gt;&gt; Theguitarlesson.com customer story featuring creator-entrepreneur tom fontana","url":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2: Show How Your Company Solved the Problem<\/h3>","content":"Step 2: Show How Your Company Solved the Problem","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;<\/p>","content":[{"type":"text","data":"Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company.<\/p>","content":[{"type":"text","data":"Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. <\/p>","content":[{"type":"text","data":"While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you can see, we use this approach in our own customer stories:<\/p>","content":[{"type":"text","data":"As you can see, we use this approach in our own customer stories:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress customer story. \" class=\"wp-image-37433\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png","alt":"MemberPress customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":656,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. <\/p>","content":[{"type":"text","data":"Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong><\/p>","content":[{"type":"text","data":"Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Virtual Co-working Space Rakes in Real Revenue (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Customer Stories: Virtual Co-working Space Rakes in Real Revenue (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ","caption":"WATch &gt;&gt; Grapeseed collective customer story featuring creator-entrepreneur Jill Knobeloch","url":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Offer to Solve That Problem for Others<\/h3>","content":"Step 3: Offer to Solve That Problem for Others","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. <\/p>","content":[{"type":"text","data":"Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits.<\/p>","content":[{"type":"text","data":"You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):<\/p>","content":[{"type":"text","data":"You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"How to do a customer story with MemberPress. \" class=\"wp-image-37434\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png","alt":"How to do a customer story with MemberPress. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":559,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All these elements can encourage readers to learn more about your business and its offerings.<\/p>","content":[{"type":"text","data":"All these elements can encourage readers to learn more about your business and its offerings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. <\/p>","content":[{"type":"text","data":"Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products.<\/p>","content":[{"type":"text","data":"As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here's how to do a customer story in three easy steps:<\/p>","content":[{"type":"text","data":"To recap, here's how to do a customer story in three easy steps:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Find a story that showcases a problem.<\/li><li>Explain how your company solved that problem.<\/li><li>Offer that solution to others with the same problem.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Find a story that showcases a problem.<\/li><li>Explain how your company solved that problem.<\/li><li>Offer that solution to others with the same problem.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/37410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=37410"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/37410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/39959"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=37410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=37410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=37410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}