{"id":4154,"date":"2020-07-23T14:56:34","date_gmt":"2020-07-23T20:56:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=4154"},"modified":"2021-03-04T14:50:09","modified_gmt":"2021-03-04T21:50:09","slug":"beware-the-shiny-coin-syndrome","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/beware-the-shiny-coin-syndrome\/","title":{"rendered":"Vorsicht vor dem Syndrom der gl\u00e4nzenden M\u00fcnze"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Das Online-Gesch\u00e4ft ist st\u00e4ndig im Wandel. Es gibt immer neue Techniken, Systeme und neue Herausforderungen, die Sie angehen m\u00fcssen, um <a title=\"Starten Sie ein lebensf\u00e4higes Online-Gesch\u00e4ft mit MemberPress\" href=\"https:\/\/memberpress.com\/de\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ihr Unternehmen in Schwung halten<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8b717e7399\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8b717e7399\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/beware-the-shiny-coin-syndrome\/#Staying_on_Target\" >Das Ziel im Auge behalten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/beware-the-shiny-coin-syndrome\/#Sometimes_You_can_Embrace_the_Shiny_Coin\" >Manchmal kann man die gl\u00e4nzende M\u00fcnze umarmen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Jeden Tag werden auf Hunderten von Websites unz\u00e4hlige Artikel ver\u00f6ffentlicht, die spannende neue Strategien und <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 \u00fcberzeugende Ideen f\u00fcr Mitgliedschaftsseiten\">Gesch\u00e4ftsmodelle<\/a> um diese Hindernisse zu \u00fcberwinden und Ihr Unternehmen frisch und auf Kurs zu halten. Diese Vorschl\u00e4ge k\u00f6nnen eine gute Lekt\u00fcre sein, aber manchmal machen sie das Leben mit einer F\u00fclle von Optionen zu kompliziert oder sie lenken Sie davon ab, Ihre bestehenden Projekte zu Ende zu f\u00fchren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ich nenne diese Dinge \u201cgl\u00e4nzende M\u00fcnzen\u201d, und die Neigung einiger Unternehmer, alles stehen und liegen zu lassen, um ihnen nachzujagen, bezeichne ich als \u201cGl\u00e4nzende-M\u00fcnzen-Syndrom\u201d.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_on_Target\"><\/span>Das Ziel im Auge behalten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unternehmen brauchen viel Zeit und Arbeit, um erfolgreich zu sein, was ein ernsthaftes Problem sein kann, wenn man ein <a title=\"5 Gr\u00fcnde, warum jeder Blogger eine Mitgliederseite starten sollte\" href=\"https:\/\/memberpress.com\/de\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internetbasiertes Gesch\u00e4ft wie eine Mitgliedschaftsseite<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es kann leicht passieren, dass man niedergeschlagen ist und das Gef\u00fchl hat, allen anderen gehe es besser als einem selbst, w\u00e4hrend man sich im Kreis dreht und nie vorankommt. Oder schlimmer noch: Ihr Unternehmen l\u00e4uft vielleicht nicht gut genug, um Ihren Lebensunterhalt zu sichern, und Sie stehen unter gro\u00dfem Druck, \u201cdas Ruder herumzurei\u00dfen\u201d. Gerade in solchen Zeiten ist die Gefahr am gr\u00f6\u00dften, dass sich das \u201eShiny-Coin-Syndrom\u201c einschleicht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als Programmierer war ich selbst schon anf\u00e4llig f\u00fcr das \u201eShiny-Coin-Syndrom\u201c, habe aber Ma\u00dfnahmen ergriffen, um nicht in diese Falle zu tappen. Ich habe zu oft erlebt, wie unabh\u00e4ngige Technologen und Unternehmer mit ihren Unternehmen gescheitert sind, weil sie st\u00e4ndig der \u201egl\u00e4nzenden M\u00fcnze\u201c hinterherjagten, anstatt das zu Ende zu bringen, was sie bereits begonnen hatten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manchmal bedeutet der Verzicht auf die glitzernde M\u00fcnze, dass man an einer bew\u00e4hrten Methode festh\u00e4lt, anstatt auf die neueste Modetechnologie zu setzen. Es kann auch bedeuten, den Rat eines Ihrer Lieblingsgurus zu ignorieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine der Techniken, die ich anwende, um mein Ziel nicht aus den Augen zu verlieren, besteht darin, einfach <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">eine laufende Liste mit neuen Gesch\u00e4ftsideen f\u00fchren<\/a> die mir w\u00e4hrend der Arbeit in den Sinn kommen. Wenn ich eine Idee habe, schreibe ich sie auf und komme sp\u00e4ter darauf zur\u00fcck, anstatt meine Arbeit zu unterbrechen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn ich meine Aufgaben f\u00fcr den Tag erledigt habe, kehre ich zu meiner Liste zur\u00fcck und arbeite die letzte Idee wirklich im Detail aus. Vielleicht verbringe ich sogar einen halben Tag damit. Nachdem ich eine betr\u00e4chtliche Menge an Zeit damit verbracht habe, die Dinge mit einem klaren Kopf auszuarbeiten, kann ich in der Regel feststellen, wie viel Zeit, M\u00fche und Kosten es realistischerweise in Anspruch nehmen wird, und entscheiden, ob ich die Idee weiterverfolge oder nicht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn ich meine Gesch\u00e4ftsideen zu Papier bringe, hilft mir das, mich auf die anstehende Aufgabe zu konzentrieren, und h\u00e4lt mich davon ab, \u00fcbereilte Entscheidungen zu treffen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sometimes_You_can_Embrace_the_Shiny_Coin\"><\/span>Manchmal kann man die gl\u00e4nzende M\u00fcnze umarmen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Manchmal ist es <em>ist<\/em> Es ist zwar in Ordnung, Ihr Gesch\u00e4ft neu auszurichten, Ihre Gesch\u00e4ftst\u00e4tigkeit komplett zu \u00e4ndern oder Ihr gesamtes Softwaresystem komplett auszutauschen. In der Regel sollten Sie jedoch sehr sorgf\u00e4ltig \u00fcberlegen, bevor Sie solch drastische \u00c4nderungen vornehmen. Diese k\u00f6nnen sehr kostspielig und zeitaufwendig sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00fcnde f\u00fcr einen grundlegenden Wandel in Ihrem Unternehmen k\u00f6nnten sein, dass Ihr System auf veralteter Technologie basiert und dessen Wartung Sie zu viel Zeit oder Geld kostet, oder dass Ihr Gesch\u00e4ftsmodell einfach \u00fcberhaupt nicht mehr funktioniert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies sind extreme, aber ausgezeichnete Gr\u00fcnde, um eine gro\u00dfe Ver\u00e4nderung in der Arbeitsweise Ihres Unternehmens in Betracht zu ziehen. \u00dcberlegen Sie, ob der ROI (in Form von Zeit, Geld und Aufwand) den Aufwand wert ist. Sprechen Sie mit Ihren Kollegen und Kunden und h\u00f6ren Sie sich an, was sie dazu zu sagen haben, bevor Sie den Verlockungen der gl\u00e4nzenden M\u00fcnze nachgeben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt nichts Schlimmeres, als einen Haufen Geld und drei Monate Zeit aufzuwenden, um ein Problem zu l\u00f6sen, das sonst niemand sieht. Oder noch schlimmer: Unmengen an Zeit und M\u00fche zu investieren, um das Problem notd\u00fcrftig zu beheben \u2013 eine L\u00f6sung, die nur ein oder zwei Monate h\u00e4lt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Denken Sie daran, dass es eine Million M\u00f6glichkeiten gibt, ein Unternehmen zu f\u00fchren, aber das bedeutet nicht, dass Sie sie alle ausprobieren m\u00fcssen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to keep your business running properly. Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and business models to tackle these obstacles and keep your business fresh and on track. These 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