{"id":4154,"date":"2020-07-23T14:56:34","date_gmt":"2020-07-23T20:56:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=4154"},"modified":"2021-03-04T14:50:09","modified_gmt":"2021-03-04T21:50:09","slug":"beware-the-shiny-coin-syndrome","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/beware-the-shiny-coin-syndrome\/","title":{"rendered":"Vorsicht vor dem Syndrom der gl\u00e4nzenden M\u00fcnze"},"content":{"rendered":"<p>Das Online-Gesch\u00e4ft ist st\u00e4ndig im Wandel. Es gibt immer neue Techniken, Systeme und neue Herausforderungen, die Sie angehen m\u00fcssen, um <a title=\"Starten Sie ein lebensf\u00e4higes Online-Gesch\u00e4ft mit MemberPress\" href=\"https:\/\/memberpress.com\/de\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ihr Unternehmen in Schwung halten<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69efa99f71376\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69efa99f71376\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/beware-the-shiny-coin-syndrome\/#Staying_on_Target\" >Das Ziel im Auge behalten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/beware-the-shiny-coin-syndrome\/#Sometimes_You_can_Embrace_the_Shiny_Coin\" >Manchmal kann man die gl\u00e4nzende M\u00fcnze umarmen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Jeden Tag werden auf Hunderten von Websites unz\u00e4hlige Artikel ver\u00f6ffentlicht, die spannende neue Strategien und <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 \u00fcberzeugende Ideen f\u00fcr Mitgliedschaftsseiten\">Gesch\u00e4ftsmodelle<\/a> um diese Hindernisse zu \u00fcberwinden und Ihr Unternehmen frisch und auf Kurs zu halten. Diese Vorschl\u00e4ge k\u00f6nnen eine gute Lekt\u00fcre sein, aber manchmal machen sie das Leben mit einer F\u00fclle von Optionen zu kompliziert oder sie lenken Sie davon ab, Ihre bestehenden Projekte zu Ende zu f\u00fchren.<\/p>\n\n\n\n<p>Ich nenne diese Dinge \u201cgl\u00e4nzende M\u00fcnzen\u201d, und die Tendenz einiger Unternehmer, alles stehen und liegen zu lassen, um ihnen nachzujagen, ist das \u201cGl\u00e4nzende-M\u00fcnzen-Syndrom\u201d.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_on_Target\"><\/span>Das Ziel im Auge behalten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unternehmen brauchen viel Zeit und Arbeit, um erfolgreich zu sein, was ein ernsthaftes Problem sein kann, wenn man ein <a title=\"5 Gr\u00fcnde, warum jeder Blogger eine Mitgliederseite starten sollte\" href=\"https:\/\/memberpress.com\/de\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internetbasiertes Gesch\u00e4ft wie eine Mitgliedschaftsseite<\/a>.<\/p>\n\n\n\n<p>Es kann leicht passieren, dass man depressiv wird und das Gef\u00fchl hat, alle anderen seien erfolgreicher als man selbst, w\u00e4hrend man sich abm\u00fcht und nie vorankommt. Oder schlimmer noch, Ihr Unternehmen l\u00e4uft vielleicht nicht gut genug, um Ihren Lebensunterhalt zu sichern, und Sie haben das dringende Bed\u00fcrfnis, \u201cdas Ruder herumzurei\u00dfen\u201d. In solchen Zeiten ist die Gefahr besonders gro\u00df, dass sich das Shiny-Coin-Syndrom breitmacht.<\/p>\n\n\n\n<p>Als Programmierer bin ich selbst anf\u00e4llig f\u00fcr das Syndrom der gl\u00e4nzenden M\u00fcnze, aber ich habe Ma\u00dfnahmen ergriffen, um diesem Trott zu entgehen. Ich habe zu viele unabh\u00e4ngige Technologen und Unternehmer in ihren Unternehmen scheitern sehen, weil sie immer wieder der gl\u00e4nzenden M\u00fcnze hinterherjagten, ohne das zu Ende zu bringen, was sie bereits begonnen hatten.<\/p>\n\n\n\n<p>Manchmal bedeutet der Verzicht auf die glitzernde M\u00fcnze, dass man an einer bew\u00e4hrten Methode festh\u00e4lt, anstatt auf die neueste Modetechnologie zu setzen. Es kann auch bedeuten, den Rat eines Ihrer Lieblingsgurus zu ignorieren.<\/p>\n\n\n\n<p>Eine der Techniken, die ich anwende, um mein Ziel nicht aus den Augen zu verlieren, besteht darin, einfach <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">eine laufende Liste mit neuen Gesch\u00e4ftsideen f\u00fchren<\/a> die mir w\u00e4hrend der Arbeit in den Sinn kommen. Wenn ich eine Idee habe, schreibe ich sie auf und komme sp\u00e4ter darauf zur\u00fcck, anstatt meine Arbeit zu unterbrechen.<\/p>\n\n\n\n<p>Wenn ich meine Aufgaben f\u00fcr den Tag erledigt habe, kehre ich zu meiner Liste zur\u00fcck und arbeite die letzte Idee wirklich im Detail aus. Vielleicht verbringe ich sogar einen halben Tag damit. Nachdem ich eine betr\u00e4chtliche Menge an Zeit damit verbracht habe, die Dinge mit einem klaren Kopf auszuarbeiten, kann ich in der Regel feststellen, wie viel Zeit, M\u00fche und Kosten es realistischerweise in Anspruch nehmen wird, und entscheiden, ob ich die Idee weiterverfolge oder nicht.<\/p>\n\n\n\n<p>Wenn ich meine Gesch\u00e4ftsideen zu Papier bringe, hilft mir das, mich auf die anstehende Aufgabe zu konzentrieren, und h\u00e4lt mich davon ab, \u00fcbereilte Entscheidungen zu treffen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sometimes_You_can_Embrace_the_Shiny_Coin\"><\/span>Manchmal kann man die gl\u00e4nzende M\u00fcnze umarmen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Manchmal ist es <em>ist<\/em> Es ist in Ordnung, Ihr Unternehmen neu auszurichten, Ihre Aktivit\u00e4ten komplett zu \u00e4ndern oder Ihr gesamtes Softwaresystem komplett auszutauschen. In der Regel sollten Sie jedoch sehr sorgf\u00e4ltig \u00fcberlegen, bevor Sie solch drastische \u00c4nderungen vornehmen. Diese k\u00f6nnen sehr kostspielig und zeitaufwendig sein.<\/p>\n\n\n\n<p>Einige Gr\u00fcnde f\u00fcr eine gro\u00dfe Umstellung in Ihrem Unternehmen k\u00f6nnten sein, dass Ihr System mit veralteter Technologie l\u00e4uft und die Wartung zu viel Zeit oder Geld kostet, oder dass Ihr Gesch\u00e4ftsmodell einfach nicht mehr funktioniert.<\/p>\n\n\n\n<p>Dies sind extreme, aber ausgezeichnete Gr\u00fcnde, um eine gro\u00dfe Ver\u00e4nderung in der Arbeitsweise Ihres Unternehmens in Betracht zu ziehen. \u00dcberlegen Sie, ob der ROI (in Form von Zeit, Geld und Aufwand) den Aufwand wert ist. Sprechen Sie mit Ihren Kollegen und Kunden und h\u00f6ren Sie sich an, was sie dazu zu sagen haben, bevor Sie den Verlockungen der gl\u00e4nzenden M\u00fcnze nachgeben.<\/p>\n\n\n\n<p>Es gibt nichts Schlimmeres, als einen Haufen Geld und drei Monate Zeit zu investieren, um ein Problem zu l\u00f6sen, das niemand sonst sieht. Oder noch schlimmer, tonnenweise Zeit und M\u00fche zu investieren, um ein Pflaster auf das Problem zu kleben, das nur ein oder zwei Monate lang h\u00e4lt.<\/p>\n\n\n\n<p>Denken Sie daran, dass es eine Million M\u00f6glichkeiten gibt, ein Unternehmen zu f\u00fchren, aber das bedeutet nicht, dass Sie sie alle ausprobieren m\u00fcssen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to keep your business running properly. Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and business models to tackle these obstacles and keep your business fresh and on track. These 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18:31:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:57","updated":"2026-03-03 15:09:10"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tBeware the Shiny Coin Syndrome\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Advice","link":"https:\/\/memberpress.com\/de\/blog\/category\/advice\/"},{"label":"Beware the Shiny Coin Syndrome","link":"https:\/\/memberpress.com\/de\/blog\/beware-the-shiny-coin-syndrome\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to <a title=\"Start a Viable, Online Business with MemberPress\" href=\"https:\/\/memberpress.com\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep your business running properly<\/a>.<\/p>","content":[{"type":"text","data":"Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to <a title=\"Start a Viable, Online Business with MemberPress\" href=\"https:\/\/memberpress.com\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep your business running properly<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and <a href=\"https:\/\/memberpress.com\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 Compelling Membership Site Ideas\">business models<\/a> to tackle these obstacles and keep your business fresh and on track. These suggestions can be great reads, but sometimes they make life too complicated with a plethora of options or they distract you from seeing your existing projects through.<\/p>","content":[{"type":"text","data":"Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and <a href=\"https:\/\/memberpress.com\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 Compelling Membership Site Ideas\">business models<\/a> to tackle these obstacles and keep your business fresh and on track. These suggestions can be great reads, but sometimes they make life too complicated with a plethora of options or they distract you from seeing your existing projects through."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>I call these things \"shiny coins,\" and the tendency of some business owners to drop whatever they're doing to pursue them is the \"shiny coin syndrome.\"<\/p>","content":[{"type":"text","data":"I call these things \"shiny coins,\" and the tendency of some business owners to drop whatever they're doing to pursue them is the \"shiny coin syndrome.\""}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Staying on Target<\/h2>","content":"Das Ziel im Auge behalten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Businesses can take a long time and a lot of work to achieve success, which can be a serious problem if you have an <a title=\"5 Reasons Every Blogger Should Start a Membership Site\" href=\"https:\/\/memberpress.com\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet-based business like a membership site<\/a>.<\/p>","content":[{"type":"text","data":"Businesses can take a long time and a lot of work to achieve success, which can be a serious problem if you have an <a title=\"5 Reasons Every Blogger Should Start a Membership Site\" href=\"https:\/\/memberpress.com\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet-based business like a membership site<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It can be easy to get depressed and feel like everyone else is doing better than you while you're spinning your wheels and never getting anywhere. Or worse, your business may not be doing well enough to support you, and you might have some serious urgency to \"turn things around.\" It's during these times that shiny coin syndrome is most likely to take hold.<\/p>","content":[{"type":"text","data":"It can be easy to get depressed and feel like everyone else is doing better than you while you're spinning your wheels and never getting anywhere. Or worse, your business may not be doing well enough to support you, and you might have some serious urgency to \"turn things around.\" It's during these times that shiny coin syndrome is most likely to take hold."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a programmer, I've been susceptible to shiny coin syndrome myself, but I've taken steps to try to stay out of that rut. I've seen too many independent technologists and entrepreneurs fail in their businesses because they kept chasing the shiny coin without finishing what they'd already started.<\/p>","content":[{"type":"text","data":"As a programmer, I've been susceptible to shiny coin syndrome myself, but I've taken steps to try to stay out of that rut. I've seen too many independent technologists and entrepreneurs fail in their businesses because they kept chasing the shiny coin without finishing what they'd already started."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sometimes, avoiding the shiny coin may involve sticking with a more tried and true methodology rather than running to the latest fad technology. It may also mean ignoring the advice of one of your favorite business gurus.<\/p>","content":[{"type":"text","data":"Sometimes, avoiding the shiny coin may involve sticking with a more tried and true methodology rather than running to the latest fad technology. It may also mean ignoring the advice of one of your favorite business gurus."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the techniques I use to stay on target is to simply <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">keep a running list of new business ideas<\/a> that pop into my head while I\u2019m working. When I have an idea, I write it down and come back to it later instead of interrupting whatever I\u2019m working on.<\/p>","content":[{"type":"text","data":"One of the techniques I use to stay on target is to simply <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">keep a running list of new business ideas<\/a> that pop into my head while I\u2019m working. When I have an idea, I write it down and come back to it later instead of interrupting whatever I\u2019m working on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once I\u2019ve finished my tasks for the day, I come back to my list and really hash out the latest idea in detail. I may even spend half a day on it. After spending a substantial amount of time fleshing things out with a clear head, I\u2019ll usually be able to determine how much time, effort, and expense it will realistically take and decide whether or not to pursue the idea.<\/p>","content":[{"type":"text","data":"Once I\u2019ve finished my tasks for the day, I come back to my list and really hash out the latest idea in detail. I may even spend half a day on it. After spending a substantial amount of time fleshing things out with a clear head, I\u2019ll usually be able to determine how much time, effort, and expense it will realistically take and decide whether or not to pursue the idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s something about just getting my business ideas down on paper and out of my brain that really helps me to stay focused on the task at hand and keeps me from making rash decisions.<\/p>","content":[{"type":"text","data":"There\u2019s something about just getting my business ideas down on paper and out of my brain that really helps me to stay focused on the task at hand and keeps me from making rash decisions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sometimes You can Embrace the Shiny Coin<\/h2>","content":"Manchmal kann man die gl\u00e4nzende M\u00fcnze umarmen","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Sometimes it <em>is<\/em> okay to \"pivot\" your business, completely change what you're doing, or completely switch out your whole software system. Usually though, you should think very carefully before making such drastic changes. They can be very expensive and time consuming.<\/p>","content":[{"type":"text","data":"Sometimes it <em>is<\/em> okay to \"pivot\" your business, completely change what you're doing, or completely switch out your whole software system. Usually though, you should think very carefully before making such drastic changes. They can be very expensive and time consuming."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some reasons to make a big switch in your business could be if your system is running on obsolete technology and it's costing you too much time or money to maintain it, or if your business model just isn't working at all anymore.<\/p>","content":[{"type":"text","data":"Some reasons to make a big switch in your business could be if your system is running on obsolete technology and it's costing you too much time or money to maintain it, or if your business model just isn't working at all anymore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are extreme but excellent reasons to consider making a grand change to the way your business operates. Consider whether the ROI (in terms of time, money, and effort) will be worth the hassle. Talk to your colleagues and clients, and see what they have to say on the matter before giving in to the allure of the shiny coin.<\/p>","content":[{"type":"text","data":"These are extreme but excellent reasons to consider making a grand change to the way your business operates. Consider whether the ROI (in terms of time, money, and effort) will be worth the hassle. Talk to your colleagues and clients, and see what they have to say on the matter before giving in to the allure of the shiny coin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s nothing worse than taking a wad of cash and three month's time to solve a problem that nobody else sees. Or worse yet, to invest tons of time and effort in putting a band aid on the problem that only lasts for a month or two.<\/p>","content":[{"type":"text","data":"There\u2019s nothing worse than taking a wad of cash and three month's time to solve a problem that nobody else sees. Or worse yet, to invest tons of time and effort in putting a band aid on the problem that only lasts for a month or two."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that there are a million and one ways to run a business, but that doesn\u2019t mean you need to try them all.<\/p>","content":[{"type":"text","data":"Remember that there are a million and one ways to run a business, but that doesn\u2019t mean you need to try them all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/4154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=4154"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/4154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/15223"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=4154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=4154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=4154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}