{"id":4191,"date":"2014-07-29T15:41:21","date_gmt":"2014-07-29T21:41:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=4191"},"modified":"2020-09-18T14:18:58","modified_gmt":"2020-09-18T20:18:58","slug":"stop-confusing-your-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/stop-confusing-your-customers\/","title":{"rendered":"Verwirren Sie Ihre Kunden nicht l\u00e4nger"},"content":{"rendered":"<p>Ich war k\u00fcrzlich auf einer <a href=\"https:\/\/central.wordcamp.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordCamp<\/a> in Orange County (was \u00fcbrigens gro\u00dfartig war) und hatte die frustrierendste Erfahrung mit einem Mietwagen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f0f3301d159\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f0f3301d159\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/stop-confusing-your-customers\/#Figure_out_what_you_want_people_to_accomplish_by_visiting_your_site\" >\u00dcberlegen Sie sich, was Sie mit dem Besuch Ihrer Website erreichen wollen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/stop-confusing-your-customers\/#Dont_overwhelm_your_visitors_with_options\" >\u00dcberfordern Sie Ihre Besucher nicht mit Optionen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/stop-confusing-your-customers\/#Simplify_your_product_offering\" >Vereinfachen Sie Ihr Produktangebot<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Wenn ich mit einem neuen Fahrzeug unterwegs bin, verbinde ich als Erstes mein iPhone mit dem Audiosystem und dem Bluetooth-System. Ich bin immer wieder \u00fcberrascht, wie einfach das in manchen Autos ist und wie wirklich <em>schmerzhaft<\/em> es in anderen ist.<\/p>\n<p>In diesem speziellen Auto musste ich wirklich nach dem Audiokabel suchen und die Kopplung meines Telefons mit dem Bluetooth-System war unn\u00f6tig schwierig. Au\u00dferdem waren einfache Aufgaben wie das Einschalten der Scheibenwischer viel schwieriger, als sie h\u00e4tten sein sollen, weil die Bedienelemente an v\u00f6llig unerwarteten Stellen waren.<\/p>\n<p>H\u00e4tte es eine andere M\u00f6glichkeit gegeben, h\u00e4tte ich sie wahrscheinlich sofort ergriffen. Es brachte mich zum Nachdenken dar\u00fcber, wie <a title=\"3 Dinge, die Sie wissen sollten, wenn Sie eine Mitgliederseite starten\" href=\"https:\/\/memberpress.com\/de\/2013\/11\/3-things-i-wish-id-known-when-i-launched-my-first-membership-site\/\">wenn Sie eine Mitgliederseite betreiben<\/a> (oder jede andere Art von Website), werden Ihre Besucher und Kunden Ihre Website h\u00f6chstwahrscheinlich verlassen, wenn sie durch das, was Sie ihnen pr\u00e4sentieren oder zu verkaufen versuchen, verwirrt werden.<\/p>\n<p>Es ist von entscheidender Bedeutung, dass Sie die Dinge f\u00fcr Ihre Kunden so klar und einfach wie m\u00f6glich gestalten, denn sonst werden sie fast immer frustriert aufgeben und zu einem Ihrer Konkurrenten mit einem vereinfachten Layout und Prozess wechseln. Es kann auch nicht schaden <a title=\"MemberPress verwenden\" href=\"https:\/\/memberpress.com\/de\/\">ein WordPress-Mitgliedschafts-Plugin wie MemberPress verwenden<\/a> um Ihnen zu helfen, die Anmeldung Ihrer Mitglieder zu bereinigen und <a href=\"https:\/\/memberpress.com\/de\/2013\/10\/membership-self-service-is-the-best-service\/\">Account-Management-Erfahrung<\/a>.<\/p>\n<p>Ich habe zahlreiche Kunden gesehen, die tonnenweise Mitglieder verloren haben und mit ihrem Online-Gesch\u00e4ft gescheitert sind, nur weil ihre Kunden durch ihre digitalen H\u00e4user mehr als verwirrt waren.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Figure_out_what_you_want_people_to_accomplish_by_visiting_your_site\"><\/span>\u00dcberlegen Sie sich, was Sie mit dem Besuch Ihrer Website erreichen wollen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wollen Sie, dass sich Ihre Besucher f\u00fcr Ihren Newsletter anmelden? Einen Kauf t\u00e4tigen? Einen Kommentar abgeben?<\/p>\n<p><strong>Wenn Sie nicht wissen, was Ihre Nutzer tun sollen, <em>Das ist unm\u00f6glich.<\/em> damit sie wissen, was sie tun sollen.<\/strong><\/p>\n<p>Was auch immer es ist, die gesamte Erfahrung wird viel reibungsloser verlaufen, wenn Sie Ihr Layout dazu verwenden, die Besucher durch die gew\u00fcnschten Handlungsschritte zu einem endg\u00fcltigen Ziel zu f\u00fchren. Sie sollten immer eine Art Ziel f\u00fcr jede Seite auf Ihrer Website haben und eine allgemeine Vorstellung davon, wie sich Ihre Besucher durch diese Seiten und Ziele bewegen werden.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_overwhelm_your_visitors_with_options\"><\/span>\u00dcberfordern Sie Ihre Besucher nicht mit Optionen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wenn Ihre Website mit 93 gro\u00dfen, orangefarbenen Schaltfl\u00e4chen bedeckt ist, werden Ihre Besucher nicht wissen, was sie tun sollen. Als Menschen kostet es uns k\u00f6rperliche Energie, Entscheidungen zu treffen. Wir haben nur eine bestimmte Menge an Gehirnleistung und Geduld f\u00fcr die t\u00e4gliche Entscheidungsfindung.<\/p>\n<p>Reduzieren Sie den Stress und geben Sie Ihren potenziellen Kunden eine Sache weniger zu tun, indem Sie Ihre Seiten mit ein oder zwei klaren und spezifischen Aufrufen zum Handeln vereinfachen.<\/p>\n<p><strong>Ich habe festgestellt, dass je mehr Entscheidungen ein Benutzer treffen muss, desto <em>weniger Ma\u00dfnahmen wird er\/sie wahrscheinlich ergreifen.<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Simplify_your_product_offering\"><\/span>Vereinfachen Sie Ihr Produktangebot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Es erstaunt mich immer wieder, wie viele Leute, die eine Mitgliederseite starten wollen, mich per E-Mail fragen, ob MemberPress mit bizarren Zahlungspl\u00e4nen oder komplexen Produktangeboten umgehen kann: <em>\u201cKann MemberPress jemandem zun\u00e4chst $5, dann $10\/Monat und vierzehn Tage sp\u00e4ter $7 in Rechnung stellen?\u201d<\/em> Oder, <em>\u201cIch habe 10 verschiedene Kurse, die ich auf vier verschiedenen Niveaus anbieten m\u00f6chte, und stelle all diese Varianten auf eine riesige Seite mit 40 einzigartigen Beschreibungen und Schaltfl\u00e4chen.\u201d<\/em><\/p>\n<p>Ok, vielleicht sind das \u00dcbertreibungen. Und in der Regel wird MemberPress mit jeder Einrichtung fertig, die sie w\u00fcnschen. Aber das ist nicht der Punkt.<\/p>\n<p>Bevor Sie eine Mitgliederseite oder ein anderes Produkt einf\u00fchren, m\u00fcssen Sie sich fragen, wie Sie die Optionen und Zahlungsbedingungen vereinfachen k\u00f6nnen. Wenn die Vereinfachung der Abrechnung keine Option ist (z. B. wenn Sie viele Produkte haben), dann sollten Sie Wege finden, die Nutzererfahrung zu vereinfachen, damit sie die relevantesten Optionen vorfinden.<\/p>\n<p>Wenn Sie Ihre Website wirklich rationalisieren und die Nutzer zum Handeln bewegen wollen, ist die Entr\u00fcmpelung und Vereinfachung Ihrer Website vielleicht die effektivste Ma\u00dfnahme, die Sie ergreifen k\u00f6nnen.<\/p>","protected":false},"excerpt":{"rendered":"<p>I recently went to a WordCamp in Orange County (which was awesome by the way) and had the most frustrating experience with a rental car. Whenever I\u2019m travelling in a new vehicle, the first thing I like to do is connect my iPhone to the audio system and Bluetooth system. I\u2019m always surprised at how 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