{"id":41981,"date":"2026-05-28T10:00:00","date_gmt":"2026-05-28T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=41981"},"modified":"2026-05-28T10:01:51","modified_gmt":"2026-05-28T14:01:51","slug":"how-to-sell-digital-products-on-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/","title":{"rendered":"Wie man digitale Produkte auf WordPress verkauft"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-align-center\">S<strong><em>\u00dcberspringen Sie den Versandstress und lernen Sie, wie Sie mit MemberPress digitale Produkte auf WordPress verkaufen k\u00f6nnen.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a21122fce120\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a21122fce120\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#What_are_Digital_Products\" >Was sind digitale Produkte?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#What_are_Some_Digital_Products_to_Sell\" >Was sind einige digitale Produkte zu verkaufen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#1_Premium_Content_The_Paywall\" >1. Premium-Inhalte (Die Paywall)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#2_Downloadables\" >2. Herunterladbare Dateien<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#3_Online_Learning_Courses\" >3. Online-Lernkurse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#4_Coaching\" >4. Betreuung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#5_Community_Networking\" >5. Gemeinschaft &amp; Netzwerkarbeit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#6_Software_Apps_Licenses\" >6. Software, Apps und Lizenzen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#5_Benefits_of_Selling_Digital_Products\" >5 Vorteile des Verkaufs von digitalen Produkten<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#1_Less_hassle_than_physical_goods\" >1) Weniger Probleme als bei physischen Waren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#2_More_cost-effective\" >2) Kosteng\u00fcnstiger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#3_Create_passive_income\" >3) Passives Einkommen schaffen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#4_Do_it_from_anywhere\" >4) Machen Sie es von \u00fcberall aus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#5_Scalability\" >5) Skalierbarkeit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#Why_Sell_Digital_Products_with_MemberPress_vs_Third-Party_Marketplaces\" >Warum digitale Produkte mit MemberPress im Vergleich zu Marktpl\u00e4tzen von Drittanbietern verkaufen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#How_to_Sell_Digital_Products_on_WordPress\" >Wie man digitale Produkte auf WordPress verkauft<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#1_Build_Your_WordPress_Site\" >1. Erstellen Sie Ihre WordPress-Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#3_Activate_Your_Add-ons\" >3. Aktivieren Sie Ihre Add-ons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#Need_help_connecting_the_dots\" >Brauchen Sie Hilfe, um die Punkte zu verbinden?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#Finally%E2%80%A6\" >Finally\u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Der Verkauf von physischen Produkten ist <em>eine Menge.<\/em><\/p>\n\n\n\n<p>No matter how simple the idea or how brilliant the invention, the challenges don\u2019t change. You\u2019re dealing with manufacturing, upfront costs, shipping logistics, and the very real question of where all that inventory is going to live. <\/p>\n\n\n\n<p>It\u2019s overwhelming enough to stop many entrepreneurs before they ever begin.<\/p>\n\n\n\n<p><strong>Bei digitalen Produkten sieht die Sache anders aus.<\/strong><\/p>\n\n\n\n<p>Kein Lager. Keine Produktionsverz\u00f6gerungen. Keine Kisten, die sich in Ihrem G\u00e4stezimmer stapeln. Stattdessen nehmen Sie das Wissen, die F\u00e4higkeiten oder die Systeme, die Sie bereits haben, und verwandeln sie in etwas, das die Menschen sofort herunterladen oder abrufen k\u00f6nnen.<\/p>\n\n\n\n<p>In diesem Leitfaden, <strong>I\u2019ll show you why choosing digital products is one of the smartest business decisions you can make.<\/strong> <\/p>\n\n\n\n<p>I\u2019ll also share practical ideas you can start with and then walk you through exactly <strong>wie Sie Ihren digitalen Produktshop auf WordPress mit MemberPress einrichten, Schritt f\u00fcr Schritt.<\/strong><\/p>\n\n\n\n<p>But first\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Digital_Products\"><\/span>Was sind digitale Produkte?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital products are items you sell online that don\u2019t exist in physical form. Instead of shipping a package, customers get instant access \u2013 usually through a download, login, or email.<\/p>\n\n\n\n<p>In simple terms, they\u2019re products people can use, watch, read, or listen to on a screen.<\/p>\n\n\n\n<p><strong>Hier sind g\u00e4ngige Beispiele, die von den meisten Urhebern und Gesch\u00e4ftsinhabern verkauft werden:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ebooks und Leitf\u00e4den<\/strong> \u2013 PDFs, workbooks, checklists<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/de\/docs\/how-to-sell-your-courses\/\" title=\"\">Online-Kurse<\/a><\/strong> \u2013 video lessons, written modules, or mixed formats<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/de\/docs\/creating-memberships\/\" title=\"\">Mitgliedschaften<\/a><\/strong> \u2013 gated content, resources, communities, or ongoing training<\/li>\n\n\n\n<li><strong>Schablonen und Werkzeuge<\/strong> \u2013 planners, Notion templates, spreadsheets, swipe files<\/li>\n\n\n\n<li><strong>Digitale Downloads<\/strong> \u2013 printables, trackers, prompts, or worksheets<\/li>\n\n\n\n<li><strong>Audio-Produkte<\/strong> - <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-start-a-podcast\/\" title=\"\">podcasts<\/a>, Workshops oder aufgezeichnete Schulungen<\/li>\n<\/ul>\n\n\n\n<p>What makes digital products powerful is how they\u2019re delivered. Once created, they can be sold repeatedly without worrying about manufacturing, storage, or shipping. A single product can reach one person \u2013 or ten thousand \u2013 without extra effort.<\/p>\n\n\n\n<p>F\u00fcr <a href=\"https:\/\/memberpress.com\/de\/blog\/what-is-the-creator-economy\/\" title=\"\">Sch\u00f6pfer<\/a>, P\u00e4dagogen und Dienstleistungsanbieter, <strong>digitale Produkte sind oft der einfachste Weg, um Wissen und Erfahrung in Einkommen zu verwandeln<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Some_Digital_Products_to_Sell\"><\/span>Was sind einige digitale Produkte zu verkaufen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The \u201cWhat do I sell?\u201d question is the biggest hurdle I see most creators face. But most times, you likely already have the product. It\u2019s just a matter of packaging the knowledge or files you already possess.<\/p>\n\n\n\n<p>You also don\u2019t need a dozen different tools to manage these different formats. <strong><a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" title=\"\">MemberPress<\/a><\/strong> fungiert als All-in-One-Drehscheibe und bietet Ihnen einen Ort, an dem Sie alles, was Sie erstellen, sch\u00fctzen und verkaufen k\u00f6nnen.<\/p>\n\n\n\n<p><strong>Hier sind einige M\u00f6glichkeiten, wie Sie das, was Sie bereits haben, zu Geld machen k\u00f6nnen:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Premium_Content_The_Paywall\"><\/span>1. Premium-Inhalte (Die Paywall)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the classic move, and honestly, it\u2019s usually the easiest place to start. Instead of building a completely new product from scratch, you simply take your highest-value work and reserve it for your paying subscribers.<\/p>\n\n\n\n<p>When you use MemberPress, you can convert your \u2018ordinary\u2019 file to a paid access. <strong>Das ist es, was hinter einer Bezahlschranke echten Wert schafft:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exklusive Artikel und Vertiefungen:<\/strong> Wir alle schreiben<a href=\"https:\/\/memberpress.com\/de\/blog\/blog-writing-tips\/\" title=\"\"><strong>kostenlose Blogbeitr\u00e4ge<\/strong><\/a> for SEO, but your best work \u2013 the detailed, step-by-step guides that actually solve expensive problems \u2013 <strong>kann eine Premium-Verg\u00fcnstigung sein<\/strong>.<br><\/li>\n\n\n\n<li><strong>Kostenpflichtige Nachrichten und Branchendaten:<\/strong> Wenn Sie die Person sind, die st\u00e4ndig Trends verfolgt (wie Kryptow\u00e4hrungen, Immobilien oder KI-Updates), k\u00f6nnen Sie diese Kuratierung verkaufen. Die Leute werden Sie gerne daf\u00fcr bezahlen, dass Sie ihnen die Zeit ersparen, selbst zu recherchieren.<br><\/li>\n\n\n\n<li><strong>Podcast-Notizen und Mitschriften:<\/strong> Your audio might be free to attract listeners, but the \u201ccheatsheets,\u201d transcripts, and resource links are valuable add-ons for super-fans who want to take action on what they heard.<br><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/de\/docs\/drip-memberpress-courses\/\" title=\"\">Getropfter Inhalt:<\/a><\/strong> This is a strategy I love. Instead of giving access to a 10-part story or tutorial series all at once, you release it \u201cchapter by chapter.\u201d It builds anticipation and gives members a reason to stay subscribed.<\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t need to hunt for extra add-ons to make this happen. This is the core of what MemberPress does. You simply use the <strong><a href=\"https:\/\/memberpress.com\/de\/docs\/rules-overview\/\" title=\"\">Regeln<\/a><\/strong> Funktion k\u00f6nnen Sie festlegen, wer was sehen darf. Mit ein paar Klicks k\u00f6nnen Sie bestimmte Seiten, Kategorien oder sogar einzelne Tags sperren.<\/p>\n\n\n\n<p>Und daf\u00fcr <a href=\"https:\/\/memberpress.com\/de\/docs\/dripping-and-expiring-content\/#courses\" title=\"\">\u201cDripped Content\u201d<\/a> I mentioned? It\u2019s built right in. You can set a rule that says, \u201cGive access to Chapter 2 exactly 7 days after signup.\u201d It automates your engagement so you don\u2019t have to manually email files every week.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CfLp2ZBvbTOxwc3oV7IR0HQ1j5s6PmYAiNSqg9dKDEJhMWt8eG\"><div class=\"responsive-video\"><iframe title=\"Wie man Inhalte mit MemberPress tr\u00f6pfchenweise einspeist (und warum man das tun sollte)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Downloadables\"><\/span>2. Herunterladbare Dateien<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Manchmal m\u00f6chte Ihr Publikum etwas mitnehmen, z. B. eine Datei, die es speichern, drucken oder offline verwenden kann. Dies ist eines der am besten skalierbaren Gesch\u00e4ftsmodelle, da Sie das Asset einmal erstellen und es sich unbegrenzt verkaufen l\u00e4sst.<\/p>\n\n\n\n<p><strong>Hier sind die g\u00e4ngigsten Formate:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ebooks:<\/strong> You don\u2019t need a publisher. Package your expertise (or a collection of your best blog posts) into a polished PDF.<\/li>\n\n\n\n<li><strong>Schablonen:<\/strong> Menschen lieben Abk\u00fcrzungen. Wenn Sie eine tolle Excel-Tabelle, ein Notion-Dashboard oder eine Reihe von <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Canva<\/a> Entw\u00fcrfe, verkaufen Sie die Datei. Sie verkaufen ihnen die gesparte Zeit.<\/li>\n\n\n\n<li><strong>Drucksachen:<\/strong> Denken Sie an Planer, Checklisten oder Arbeitsbl\u00e4tter f\u00fcr den Unterricht.<\/li>\n\n\n\n<li><strong>Stock Media, Kunst &amp; Audio:<\/strong> Whether it\u2019s high-res photography, illustration packs, or music samples, creators are always looking for assets to use in their own work.<\/li>\n<\/ul>\n\n\n\n<p>Die <a href=\"https:\/\/memberpress.com\/de\/docs\/mp-downloads-add-on\/\" title=\"\"><strong>MemberPress Downloads<\/strong> Add-on<\/a> ist f\u00fcr diesen Zweck gebaut.<\/p>\n\n\n\n<p>Viele Leute machen den Fehler, auf einer passwortgesch\u00fctzten Seite einfach einen direkten Link zu einer PDF-Datei anzugeben. Das Problem dabei? Jeder, der diesen Link hat, kann ihn mit der ganzen Welt teilen.<\/p>\n\n\n\n<p>MemberPress Downloads solves this by protecting the file itself. It generates a secure URL that checks if a user is actually logged in and has permission before the download starts. It also tracks exactly how many times your files are being downloaded, so you can see which products are performing best \u2013 all from your existing dashboard.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Online_Learning_Courses\"><\/span>3. Online-Lernkurse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Sie eine F\u00e4higkeit zu lehren haben, eine <a href=\"https:\/\/memberpress.com\/de\/online-course-platform\/\" title=\"\">Kurs<\/a> ist die wirkungsvollste Art, dies zu tun. W\u00e4hrend ein E-Book Informationen vermittelt, bietet ein Kurs eine Transformation. Er bringt Ihre Sch\u00fcler auf strukturierte Weise von Punkt A zu Punkt B.<\/p>\n\n\n\n<p><strong>Hier sind die besten M\u00f6glichkeiten, um <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-structure-an-online-course\/\" title=\"\">Struktur<\/a> es:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/de\/mp-courses\/getting-started-with-memberpress-video-course\/\" title=\"\">Video-Unterricht<\/a>:<\/strong> Think of this as building your own \u201cNetflix for Learning.\u201d Whether you are teaching guitar, coding, or cooking, video is the most engaging way to demonstrate complex topics.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/de\/docs\/how-to-add-a-certificate-in-memberpress-courses\/\" title=\"\">Zertifizierungen<\/a>:<\/strong> Menschen lieben den Beweis f\u00fcr ihre harte Arbeit. Das Angebot eines Zertifikats nach Abschluss des Kurses verleiht Ihrem Kurs einen legitimen Wert und gibt Ihren Teilnehmern etwas, das sie auf LinkedIn oder in ihrem Lebenslauf vorzeigen k\u00f6nnen.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1024x791.jpg\" alt=\"MemberPress Kurszertifikat Beispiel\" class=\"wp-image-47903\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1024x791.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-300x232.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-768x593.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1536x1187.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-2048x1583.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-220x170.jpg 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-795x614.jpg 795w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-885x684.jpg 885w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1333x1030.jpg 1333w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-670x518.jpg 670w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-156x121.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1080x835.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ein Zertifikat, das mit der neuen Funktion MemberPress-Kurszertifikate erstellt wurde.<\/figcaption><\/figure>\n\n\n\n<p>In der Vergangenheit mussten Sie ein separates Learning Management System (LMS) kaufen und versuchen, es mit Ihrem Mitgliedschafts-Plugin zu verbinden. Das war umst\u00e4ndlich und teuer.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/de\/addons\/memberpress-courses\/\" title=\"\">MemberPress Kurse Zusatzmodul<\/a><\/strong> changes that by bringing the entire experience inside your existing dashboard. You get a visual, drag-and-drop builder to organize your lessons, and a \u201cClassroom Mode\u201d that automatically styles your content so it looks professional without any coding. Plus, <a href=\"https:\/\/memberpress.com\/de\/docs\/memberpress-quizzes\/\" title=\"\">Quizze<\/a> und Zertifikate sind bereits integriert, so dass Sie die Fortschritte Ihrer Sch\u00fcler automatisch \u00fcberpr\u00fcfen und belohnen k\u00f6nnen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Coaching\"><\/span>4. Betreuung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dies ist eine weitere gute M\u00f6glichkeit, Ihr Fachwissen zu Geld zu machen. W\u00e4hrend ein Kurs eine F\u00e4higkeit lehrt, <a href=\"https:\/\/memberpress.com\/de\/blog\/online-life-coaching-business\/\" title=\"\">Coaching<\/a> gew\u00e4hrleistet <strong>Ergebnisse<\/strong>. It\u2019s about selling \u201caccess to you\u201d and actively guiding your clients to a specific goal.<\/p>\n\n\n\n<p><strong>Hier erfahren Sie, wie Sie ein Coaching-Unternehmen digital gr\u00fcnden k\u00f6nnen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gef\u00fchrte Programme:<\/strong> Anstatt einem Kunden einfach nur Informationen zu geben, sollten Sie ihm ein 12-Wochen-Programm verkaufen, bei dem Sie seine Gewohnheiten aktiv verfolgen, um sicherzustellen, dass er die Arbeit erledigt.<\/li>\n\n\n\n<li><strong>Meilenstein-basierte Verm\u00f6genswerte:<\/strong> Don\u2019t overwhelm clients with files. Release specific PDFs or videos only when a client completes a specific goal.<\/li>\n\n\n\n<li><strong>Portale f\u00fcr Privatkunden:<\/strong> Give your one-on-one clients a dedicated \u201chome base\u201d where they can find their specific resources, notes, and homework.<\/li>\n\n\n\n<li><strong>Rechenschaftspflichtige Dienstleistungen:<\/strong> Verlangen Sie ein Abonnement f\u00fcr Disziplin. Sie stellen die Routine zur Verfolgung von Gewohnheiten zur Verf\u00fcgung, und sie zahlen f\u00fcr die Struktur, die sie konsistent h\u00e4lt.<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/de\/docs\/coaching-site-with-memberpress-coachkit\/\" title=\"\">MemberPress CoachKit\u2122<\/a><\/strong> macht dies leicht.<\/p>\n\n\n\n<p>Lange Zeit bedeutete die Durchf\u00fchrung eines Online-Coaching-Programms das Jonglieren mit einem Wirrwarr aus Tabellenkalkulationen, E-Mail-Threads und Drittanbieteranwendungen.<\/p>\n\n\n\n<p>CoachKit\u2122 eliminates that chaos by building the coaching experience directly into your WordPress site. <\/p>\n\n\n\n<p>You can create \u201ccohorts\u201d of students, assign them daily habits to track, and even message them directly. <\/p>\n\n\n\n<p>It seamlessly connects your digital content (courses and downloads) with the personal guidance your clients are paying for \u2013 all in one place.<\/p>\n\n\n\n<div id=\"ad-58865\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/de\/ads\/page-coachkit-dedicated-feat\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"CoachKit von MemberPress - Klicken Sie, um mehr zu erfahren\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">5. Gemeinschaft &amp; Netzwerkarbeit<\/h3>\n\n\n\n<p>Sometimes the product isn\u2019t the content; it\u2019s the people. People are often willing to pay a premium just to be in the room (or on Zoom) with the right crowd. Selling access to a community is one of the stickiest ways to build recurring revenue because members stay for each other.<\/p>\n\n\n\n<p><strong>Hier sind ein paar M\u00f6glichkeiten, die Verbindung zu monetarisieren:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exklusive Gemeinschaften:<\/strong> This is the \u201cInner Circle\u201d model. You charge for access to a private space where members can ask questions, share wins, and get support away from the noise of social media.<\/li>\n\n\n\n<li><strong>Expertenverzeichnisse:<\/strong> This works like a premium \u201cYellow Pages\u201d for a specific niche. You can sell listings to professionals who want to be found. For example, a \u201cFind a Vetted Nutritionist\u201d directory where practitioners pay you to be listed.<\/li>\n\n\n\n<li><strong>Networking von Mitglied zu Mitglied:<\/strong> Schaffen Sie einen digitalen Knotenpunkt f\u00fcr Menschen in einer bestimmten Branche, um Kontakte zu kn\u00fcpfen, zusammenzuarbeiten und Arbeitspl\u00e4tze oder Partner zu finden.<\/li>\n<\/ul>\n\n\n\n<p>Sie k\u00f6nnen dies nahtlos erreichen mit <strong><a href=\"https:\/\/memberpress.com\/de\/blog\/clubsuite-communities\/\" title=\"\">MemberPress ClubSuite\u2122<\/a><\/strong> , specifically ClubDirectory\u2122, ClubCircles\u2122, and ClubConnect\u2122. <\/p>\n\n\n\n<p>Normalerweise bedeutet das Hinzuf\u00fcgen einer Community, dass Sie Ihre zahlenden Kunden zu Facebook-Gruppen oder Slack schicken, wo Sie die Kontrolle \u00fcber das Erlebnis (und die Daten) verlieren.<\/p>\n\n\n\n<p>MemberPress ClubSuite\u2122 keeps them on your site. <strong>ClubCircles\u2122.<\/strong> k\u00f6nnen Sie Ihren eigenen sozialen Feed und private Gruppen direkt innerhalb Ihrer Mitgliedschaft erstellen. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1024x647.png\" alt=\"ClubCircles Screenshot-Forum\" class=\"wp-image-77839\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1024x647.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-768x485.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1536x971.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-2048x1295.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-269x170.png 269w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-840x531.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1082x684.png 1082w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1629x1030.png 1629w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-700x443.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1080x683.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>ClubDirectory\u2122.<\/strong> verwandelt Ihre Mitgliederliste in ein durchsuchbares \u00f6ffentliches (oder privates) Verzeichnis. Diese Kombination verwandelt Ihre Website von einem einfachen Gesch\u00e4ft in einen belebten digitalen Knotenpunkt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png\" alt=\"\" class=\"wp-image-78087\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1085x684.png 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1633x1030.png 1633w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>ClubConnect\u2122.<\/strong> erm\u00f6glicht private Nachrichten zwischen einzelnen Mitgliedern, Gruppen von Mitgliedern oder sogar zwischen Mitgliedern und Administratoren.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1038\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/04\/ClubConnect-Private-Messaging-example.svg\" alt=\"ClubConnect Private Messaging Beispiel\" class=\"wp-image-80240\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">6. Software, Apps und Lizenzen<\/h3>\n\n\n\n<p>F\u00fcr die technisch versierteren Entwickler ist Code das ultimative digitale Produkt. Ganz gleich, ob Sie ein Tool entwickeln, das ein bestimmtes Problem l\u00f6st, oder Assets f\u00fcr andere Entwickler erstellen - der Verkauf von Software ist eine der am besten skalierbaren M\u00f6glichkeiten, um wiederkehrende Einnahmen zu erzielen.<\/p>\n\n\n\n<p><strong>Hier sind die wichtigsten M\u00f6glichkeiten, Ihren Code zu verpacken:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WordPress Plugins &amp; Themes:<\/strong> If you\u2019ve built a custom solution for your own site, chances are other site owners need it too.<br><\/li>\n\n\n\n<li><strong>Web und mobile Anwendungen (SaaS):<\/strong> Sie k\u00f6nnen den Zugang zu einem webbasierten Tool verkaufen. Denken Sie an Kalkulatoren, Generatoren oder Projektmanagement-Dashboards.<br><\/li>\n\n\n\n<li><strong>Spiel-Assets:<\/strong> Indie-Spielentwickler sind immer auf der Suche nach Charaktermodellen, Texturpaketen oder Codeschnipseln, um ihre Entwicklung zu beschleunigen.<br><\/li>\n\n\n\n<li><strong>Software-Lizenzen:<\/strong> <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-start-a-software-business\/\" title=\"\">Verkauf von Desktop-Software<\/a> oder Skripte, die einen g\u00fcltigen Schl\u00fcssel ben\u00f6tigen, um zu funktionieren.<\/li>\n<\/ul>\n\n\n\n<p><strong>Je nachdem, was Sie bauen, gibt es drei M\u00f6glichkeiten, dies mit MemberPress zu handhaben:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The \u201cCore\u201d Method (Subscribers Only):<\/strong> Dies ist der einfachste Ansatz. Sie verwenden <strong><a href=\"https:\/\/memberpress.com\/de\/docs\/rules-overview\/\" title=\"\">MemberPress-Regeln<\/a><\/strong> to protect the specific page where your web app lives or where the download link sits. If a user\u2019s credit card fails or they cancel their subscription, the Rule kicks in immediately, and they lose access to that page.<br><\/li>\n\n\n\n<li><strong>Die Lizenzierungsmethode:<\/strong> Wenn Sie ein WordPress-Plugin oder eine Desktop-Software verkaufen, m\u00fcssen Sie normalerweise \u00fcberpr\u00fcfen, ob der Benutzer ein aktives Abonnement hat. <em>innerhalb<\/em> die Software selbst. Sie k\u00f6nnen MemberPress mit Tools wie dem <strong><a href=\"https:\/\/wordpress.org\/plugins\/software-license-manager\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Software-Lizenzmanager<\/a><\/strong> plugin. This allows you to automatically generate license keys when someone buys and validate them based on the member\u2019s status.<br><\/li>\n\n\n\n<li><strong>Das B2B-Spiel (Firmenkunden):<\/strong> Wenn Sie Ihre Software nicht an Privatpersonen, sondern an Unternehmen verkaufen, verwenden Sie die <a href=\"https:\/\/memberpress.com\/de\/addons\/corporate-accounts\/\" title=\"\"><strong>Firmenkonten<\/strong> Add-on<\/a>. This allows a manager to buy one bulk membership and then invite their employees to use the software. It\u2019s a great way to land high-ticket sales without managing 50 separate billing accounts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Benefits_of_Selling_Digital_Products\"><\/span>5 Vorteile des Verkaufs von digitalen Produkten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve covered <em>was<\/em> you can create, let\u2019s look at <em>warum<\/em> dieses Gesch\u00e4ftsmodell so effektiv ist.<\/p>\n\n\n\n<p>Selling digital products isn\u2019t just about avoiding shipping costs; it\u2019s about <strong>Hebelwirkung<\/strong>. Sie bauen einen Verm\u00f6genswert einmal auf und verkaufen ihn wiederholt, ohne den operativen Aufwand, der den traditionellen Einzelhandel oft bremst.<\/p>\n\n\n\n<p><strong>Hier sind die f\u00fcnf gr\u00f6\u00dften Vorteile der Digitalisierung:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Less_hassle_than_physical_goods\"><\/span>1) Weniger Probleme als bei physischen Waren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Auch wenn es sich lohnen kann, kann die Herstellung und der Verkauf von physischen Produkten eine m\u00fchsame Angelegenheit sein.<\/p>\n\n\n\n<p>Sie m\u00fcssen sich um die Herstellung, den Bestand, den Versand und die Lieferketten k\u00fcmmern.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re a candlemaker. But you live in a small apartment and don\u2019t have the space to cook up candles right now.<\/p>\n\n\n\n<p>Das ist kein Problem. Anstatt Ihre winzige K\u00fcche in eine Szene aus einem Film zu verwandeln <em>Breaking Bad<\/em>setzen Sie Ihr Fachwissen in <strong>digitale Downloads<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drehen Sie einen Videokurs \u00fcber <em>wie<\/em> zur Herstellung von Kerzen.<\/li>\n\n\n\n<li>Schreiben Sie einige <strong>Reisef\u00fchrer <\/strong>so others don\u2019t spill wax on the dog like you did (lol)<\/li>\n\n\n\n<li>erstellen. <strong><a href=\"https:\/\/www.pinterest.com\/pin\/821766263252580512\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Kerzenetiketten-Vorlagen<\/a> <\/strong>that\u2019ll be sure to stand out on Pinterest feeds everywhere<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_More_cost-effective\"><\/span>2) Kosteng\u00fcnstiger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Abgesehen von dem \u00c4rger, der damit verbunden ist, <strong>physische G\u00fcter sind teuer<\/strong> zu machen. Dies bedeutet <strong>weniger Geld in Ihrer Tasche.<\/strong> Sie m\u00fcssen f\u00fcr Material, Lagerung und Versand bezahlen, bevor Sie \u00fcberhaupt einen Verkauf t\u00e4tigen.<\/p>\n\n\n\n<p><strong>With digital goods, your overhead is incredibly low. You\u2019re basically looking at:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ihre Zeit (im Voraus)<\/li>\n\n\n\n<li>Ein Dom\u00e4nenname und Hosting<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/de\/pricing\/\" title=\"\">MemberPress<\/a><\/li>\n<\/ul>\n\n\n\n<p>Since the cost of \u201cduplicating\u201d a file is zero, almost every dollar you make is pure profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_passive_income\"><\/span>3) Passives Einkommen schaffen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unter <strong>Verkauf von Dateien<\/strong>k\u00f6nnen Sie die Leistung von <strong>wiederkehrende Einnahmen.<\/strong><\/p>\n\n\n\n<p>Wenn Sie eine Datei einmal erstellen, kann sie unendlich oft verkauft werden, <em>f\u00fcr immer<\/em>.<\/p>\n\n\n\n<p>There\u2019s no need to produce multiple copies to stock up on inventory. And, there isn\u2019t a bunch of extra work involved like there is when selling a service (you should definitely update it from time to time).<\/p>\n\n\n\n<p>Auch der Verkauf von Dateien \u00fcber monatliche oder j\u00e4hrliche <strong>Mitgliedschaftspakete<\/strong> kann eine gute M\u00f6glichkeit sein, um <strong>vorhersehbare Ertr\u00e4ge<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Do_it_from_anywhere\"><\/span>4) Machen Sie es von \u00fcberall aus<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201cWork from anywhere\u201d can sound like a clich\u00e9, but with digital products, it\u2019s a reality. You don\u2019t need a warehouse, a brick-and-mortar lease, or a Point of Sale system.<\/p>\n\n\n\n<p>All you really need is a laptop. Whether you are working from a coffee shop, a beach in Cabo, or just your living room, your store is always open and your \u201cinventory\u201d is always in stock.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CukJ61xjWc9HnX2gdQVMaUL4ARz\"><div class=\"responsive-video\"><iframe title=\"Arbeiten Sie von \u00fcberall aus! Verkaufen Sie Online-Mitgliedschaften und finden Sie Ihre Freiheit heute!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A38tdiNZLEg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Scalability\"><\/span>5) Skalierbarkeit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um ein physisches Unternehmen zu vergr\u00f6\u00dfern, m\u00fcssen Sie m\u00f6glicherweise skalieren. Sie brauchen ein gr\u00f6\u00dferes Lager, mehr Mitarbeiter und mehr Kapital f\u00fcr den Kauf von Aktien.<\/p>\n\n\n\n<p>However, digital businesses scale without the growing pains. You don\u2019t need to hire a logistics team to sell more ebooks. You can double your revenue without increasing your workload or your overhead.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Sell_Digital_Products_with_MemberPress_vs_Third-Party_Marketplaces\"><\/span>Warum digitale Produkte mit MemberPress im Vergleich zu Marktpl\u00e4tzen von Drittanbietern verkaufen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn du gerade erst anf\u00e4ngst, ist es verlockend, deinen Kurs auf Udemy hochzuladen, deine Vorlagen auf Etsy oder deine Community auf Skool zu starten. Es scheint einfacher zu sein, dorthin zu gehen, wo der Verkehr bereits ist.<\/p>\n\n\n\n<p>But while these platforms are great for getting noticed, they come with a ceiling. In the long run, building your business on \u201crented land\u201d limits your growth.<\/p>\n\n\n\n<p><strong>Hier ist, warum das Hosting Ihres eigenen Shops auf WordPress mit MemberPress ist die kl\u00fcgere Spiel:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No Astronomical \u201cPlatform Tax\u201d:<\/strong> Major marketplaces take a significant cut of every single sale you make, forever. And as you grow that figure compounds. We\u2019re talking 1000s of dollars a month spent just on transaction fees. <br><br>MemberPress only takes a small cut on it\u2019s \u201cLaunch\u201d plan \u2013 when you\u2019re starting out and that cost is low. Once you move up to Growth or Scale your only overhead is your MemberPress license \u2013 that\u2019s it. <br><\/li>\n\n\n\n<li><strong>Der Kunde geh\u00f6rt Ihnen:<\/strong> On third-party platforms, they aren\u2019t <em>Ihr<\/em> customers; they are Etsy\u2019s or Skool\u2019s customers. When you sell on your own site, you build your own email list, track your own analytics, and own the relationship directly.<br><\/li>\n\n\n\n<li><strong>Totale Markenkontrolle:<\/strong> You aren\u2019t competing for attention in a search bar next to 50 other creators selling the exact same thing. You control the journey, the branding, and the experience from start to finish.<br><\/li>\n\n\n\n<li><strong>Immunity to \u201cAlgorithm Changes\u201d:<\/strong> Sie sind nicht der Gnade einer pl\u00f6tzlichen Richtlinienaktualisierung oder Algorithmus\u00e4nderung ausgeliefert, die Ihren Traffic \u00fcber Nacht ausl\u00f6scht. Sie besitzen die Plattform.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Sell_Digital_Products_on_WordPress\"><\/span>Wie man digitale Produkte auf WordPress verkauft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setting up your digital shop might feel like a big technical leap, but it\u2019s actually quite streamlined. You don\u2019t need to be a developer to pull this off; you just need the right foundation.<\/p>\n\n\n\n<p><strong>Hier finden Sie eine kurze Anleitung, wie Sie Ihr Gesch\u00e4ft online stellen k\u00f6nnen:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_Your_WordPress_Site\"><\/span>1. Erstellen Sie Ihre WordPress-Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, you need a home base. If you haven\u2019t already, you\u2019ll need to secure a <a href=\"https:\/\/memberpress.com\/go\/namecheap\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Domain<\/a> Name, kaufen <a href=\"https:\/\/memberpress.com\/go\/hostinger\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Webhosting<\/a>, und installieren <a href=\"https:\/\/memberpress.com\/de\/blog\/building-an-online-membership-site-using-wordpress\/\" title=\"\">WordPress<\/a>. Dies ist die Grundlage, die sicherstellt, dass Sie Eigent\u00fcmer Ihrer Plattform und Ihrer Daten sind.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. MemberPress erhalten<\/h3>\n\n\n\n<p>Once your site is live, it\u2019s time to add the engine. Purchase and install the <strong><a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" title=\"\">MemberPress-Plugin<\/a><\/strong>.<\/p>\n\n\n\n<p><em>Anmerkung:<\/em> Achten Sie darauf, dass Sie den Plan w\u00e4hlen, der die von Ihnen ben\u00f6tigten spezifischen Tools enth\u00e4lt. Wenn Sie zum Beispiel Folgendes verkaufen m\u00f6chten <strong>Kurse<\/strong>, <strong>CoachKit\u2122.<\/strong>, oder <strong>Firmenkonten<\/strong>, Stellen Sie sicher, dass Sie den Tarif w\u00e4hlen, der diese Erweiterungen unterst\u00fctzt. <strong>Skala<\/strong> ist ein f\u00fcr alle empfohlener Plan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"IKLXG7ewPU4wkpYCZb2vRfEygLTMVP8cQqkirNl8HGs1loSD0FftbBJ6YArayaigWz5XOu\"><div class=\"responsive-video\"><iframe title=\"Wie man MemberPress auf WordPress installiert\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ko8Obx6yj0U?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Activate_Your_Add-ons\"><\/span>3. Aktivieren Sie Ihre Add-ons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MemberPress is built to be lightweight, so it doesn\u2019t auto-activate every feature by default. You simply go to the dashboard and turn on exactly what you need.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verkaufen Sie Dateien? Legen Sie den Schalter um f\u00fcr <strong><a href=\"https:\/\/memberpress.com\/de\/addons\/downloads\/\" title=\"\">MemberPress Downloads<\/a><\/strong>.<\/li>\n\n\n\n<li>Verkaufen Sie einen Lehrplan? Einschalten <strong><a href=\"https:\/\/memberpress.com\/de\/addons\/memberpress-courses\/\" title=\"\">MemberPress-Kurse<\/a><\/strong>.<\/li>\n\n\n\n<li>Starten Sie ein Coaching-Programm? Aktivieren Sie <strong><a href=\"https:\/\/memberpress.com\/de\/addons\/coachkit\/\" title=\"\">CoachKit\u2122.<\/a><\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_help_connecting_the_dots\"><\/span>Brauchen Sie Hilfe, um die Punkte zu verbinden?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We don\u2019t expect you to guess your way through the settings. We have a massive library of <strong><a href=\"https:\/\/memberpress.com\/de\/docs\/\" title=\"\">Dokumente der Wissensdatenbank<\/a>,<\/strong> mit ausf\u00fchrlichen, leicht verst\u00e4ndlichen Videoanleitungen, die Ihnen genau zeigen, wo Sie klicken m\u00fcssen.<\/p>\n\n\n\n<p>Und wenn Sie sich die Einrichtung ganz sparen wollen, schauen Sie sich unsere <strong><a href=\"https:\/\/memberpress.com\/de\/dfy-services\/\" title=\"\">Done For You Dienstleistungen<\/a><\/strong>. Wer k\u00f6nnte Ihre Website besser erstellen als das Team, das die Software entwickelt hat? Lassen Sie die MemberPress-Experten die Entwicklung f\u00fcr Sie \u00fcbernehmen, damit Sie ohne Kopfschmerzen starten k\u00f6nnen.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/de\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress DFY Dienstleistungen\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Finally\u2026<\/h2>\n\n\n\n<p>Da die technische Seite gekl\u00e4rt ist, k\u00f6nnen Sie sich nun auf die Erstellung gro\u00dfartiger und wertvoller Inhalte f\u00fcr Ihr Publikum konzentrieren, was das Wichtigste ist.<\/p>\n\n\n\n<p>You have the roadmap. You have the tools. Now, it\u2019s time to turn that idea into income.<\/p>\n\n\n\n<p><strong>Haben Sie Fragen oder zus\u00e4tzliche Tipps zum Verkauf digitaler Produkte? Lassen Sie es mich in den Kommentaren unten wissen!<\/strong><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"CTA-Zeichen\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Ready to turn your expertise into income? Skip the shipping hassles and learn how to sell digital products, coaching, & courses on WordPress using MemberPress.<\/p>","protected":false},"author":87865,"featured_media":80782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,658,134,102,792],"tags":[1000,1001,1002,322,25],"class_list":{"0":"post-41981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business-ideas","9":"category-how-to-2","10":"category-monetization","11":"category-courses","12":"tag-digital-downloads","13":"tag-digital-files","14":"tag-digital-products","15":"tag-online-business","16":"tag-wordpress","17":"entry"},"acf":{"plans":"a:1:{i:0;s:5:\"scale\";}","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sell digital products on WordPress and monetize what what you know! All without the extra fees that come with big ecommerce platforms.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<meta name=\"keywords\" content=\"digital products,digital downloads,wordpress monetization,how to sell digital products on wordpress,digital files,online business,wordpress\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Sell Digital Products on WordPress (+ 5 Reasons To)\" \/>\n\t\t<meta property=\"og:description\" content=\"Sell digital products on WordPress and monetize what what you know! All without the extra fees that come with big ecommerce platforms.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/How-To-Sell-Digital-Products.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/How-To-Sell-Digital-Products.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-05-28T14:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-28T14:01:51+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Sell Digital Products on WordPress (+ 5 Reasons To)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Sell digital products on WordPress and monetize what what you know! All without the extra fees that come with big ecommerce platforms.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/How-To-Sell-Digital-Products.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/#listItem\",\"position\":2,\"name\":\"Business\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/business-ideas\\\/#listItem\",\"name\":\"Business Ideas\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/business-ideas\\\/#listItem\",\"position\":3,\"name\":\"Business Ideas\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/business-ideas\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#listItem\",\"name\":\"How to Sell Digital Products on WordPress\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/#listItem\",\"name\":\"Business\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#listItem\",\"position\":4,\"name\":\"How to Sell Digital Products on WordPress\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/business\\\/business-ideas\\\/#listItem\",\"name\":\"Business Ideas\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1779987993\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/\",\"name\":\"How to Sell Digital Products on WordPress (+ 5 Reasons To)\",\"description\":\"Sell digital products on WordPress and monetize what what you know! All without the extra fees that come with big ecommerce platforms.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/How-To-Sell-Digital-Products.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"How To Sell Digital Products featured image showing a businesswoman on her laptop on her sofa with ehr dogs\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/how-to-sell-digital-products-on-wordpress\\\/#mainImage\"},\"datePublished\":\"2026-05-28T10:00:00-04:00\",\"dateModified\":\"2026-05-28T10:01:51-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Sell Digital Products on WordPress (+ 5 Reasons To)<\/title>\n\n","aioseo_head_json":{"title":"Wie man digitale Produkte auf WordPress verkauft (+ 5 Gr\u00fcnde daf\u00fcr)","description":"Verkaufen Sie digitale Produkte \u00fcber WordPress und machen Sie Geld mit dem, was Sie kennen! Und das alles ohne die zus\u00e4tzlichen Geb\u00fchren, die bei gro\u00dfen E-Commerce-Plattformen anfallen.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/","robots":"max-image-preview:large","keywords":"digital products,digital downloads,wordpress monetization,how to sell digital products on wordpress,digital files,online business,wordpress","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/business\/#listItem","position":2,"name":"Business","item":"https:\/\/memberpress.com\/de\/blog\/category\/business\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/business\/business-ideas\/#listItem","name":"Business Ideas"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/business\/business-ideas\/#listItem","position":3,"name":"Business Ideas","item":"https:\/\/memberpress.com\/de\/blog\/category\/business\/business-ideas\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#listItem","name":"How to Sell Digital Products on WordPress"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/business\/#listItem","name":"Business"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#listItem","position":4,"name":"How to Sell Digital Products on WordPress","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/business\/business-ideas\/#listItem","name":"Business Ideas"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1779987993"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/","name":"How to Sell Digital Products on WordPress (+ 5 Reasons To)","description":"Sell digital products on WordPress and monetize what what you know! All without the extra fees that come with big ecommerce platforms.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/How-To-Sell-Digital-Products.png","@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#mainImage","width":1480,"height":832,"caption":"How To Sell Digital Products featured image showing a businesswoman on her laptop on her sofa with ehr dogs"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/#mainImage"},"datePublished":"2026-05-28T10:00:00-04:00","dateModified":"2026-05-28T10:01:51-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"How to Sell Digital Products on WordPress (+ 5 Reasons To)","og:description":"Sell digital products on WordPress and monetize what what you know! All without the extra fees that come with big ecommerce platforms.","og:url":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/How-To-Sell-Digital-Products.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/How-To-Sell-Digital-Products.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2026-05-28T14:00:00+00:00","article:modified_time":"2026-05-28T14:01:51+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Sell Digital Products on WordPress (+ 5 Reasons To)","twitter:description":"Sell digital products on WordPress and monetize what what you know! All without the extra fees that come with big ecommerce platforms.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/How-To-Sell-Digital-Products.png"},"aioseo_meta_data":{"post_id":"41981","title":"Wie man digitale Produkte auf WordPress verkauft (+ 5 Gr\u00fcnde daf\u00fcr)","description":"Verkaufen Sie digitale Produkte \u00fcber WordPress und machen Sie Geld mit dem, was Sie kennen! Und das alles ohne die zus\u00e4tzlichen Geb\u00fchren, die bei gro\u00dfen E-Commerce-Plattformen anfallen.","keywords":[{"label":"digital products","value":"digital products"},{"label":"digital downloads","value":"digital downloads"},{"label":"wordpress monetization","value":"wordpress monetization"},{"label":"how to sell digital products on wordpress","value":"how to sell digital products on wordpress"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":false},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-28 15:02:44","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-09-09 21:41:00","updated":"2026-05-28 15:02:44"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/business\/business-ideas\/\" title=\"Business Ideas\">Business Ideas<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Sell Digital Products on WordPress\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Business","link":"https:\/\/memberpress.com\/de\/blog\/category\/business\/"},{"label":"Business Ideas","link":"https:\/\/memberpress.com\/de\/blog\/category\/business\/business-ideas\/"},{"label":"How to Sell Digital Products on WordPress","link":"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/41981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/87865"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=41981"}],"version-history":[{"count":2,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/41981\/revisions"}],"predecessor-version":[{"id":80914,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/41981\/revisions\/80914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/80782"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=41981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=41981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=41981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}