{"id":4597,"date":"2014-09-25T09:00:23","date_gmt":"2014-09-25T15:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=4597"},"modified":"2017-09-21T01:01:45","modified_gmt":"2017-09-21T07:01:45","slug":"3-actionable-ways-to-use-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/3-actionable-ways-to-use-google-analytics\/","title":{"rendered":"3 praktikable M\u00f6glichkeiten zur Nutzung von Google Analytics"},"content":{"rendered":"

Google Analytics is a wonderful tool that is sadly under-used by most website owners.\u00a0Typically people\u00a0go in, glance around the numbers, see that things are running just fine, and move along with their lives. But if this is the only way you\u2019re using Analytics you\u2019re missing out on some opportunities for your blog or website. Here are a few action-oriented steps you can take based on your Analytics.<\/p>\n

1) Beliebte Inhalte finden und optimieren<\/h4>\n

Die niedrig h\u00e4ngenden Fr\u00fcchte f\u00fcr eine effektivere Gestaltung Ihrer Website bestehen darin, die Inhalte zu finden, die bereits die meisten Blicke auf sich ziehen, und sie durch einen starken Aufruf zum Handeln zu optimieren.
\nUm die beliebtesten Inhalte in Analytics zu finden, gehen Sie zu Behavior > Site Content > All Pages<\/em><\/p>\n

\"GoogleThis report shows you the content on your site organized by popularity (aka the content with the most views). By default, the date range will be set to the past 30 days, but you can edit that to see what\u2019s been consistently popular over time. On a blog you\u2019ll find that individual posts often out-rank your homepage in terms of views so you need to be sure to optimize these posts. I would suggest starting with the top 5 or 10 most viewed posts on your site and make sure that each has a strong call to action (CTA) included.<\/p>\n

A call to action is simply a clear invitation to the user to take a next step. Typically this could be an email sign-up box, a button that links to an intro page for your membership site, an ad for one of your products, etc. You could manually place this in the bottom of your post or you could use a plugin to assist. For example, I like to use Magic Action Box to place an email sign up at the bottom of posts, but I\u2019ll tailor the wording and message of each box for each post.<\/p>\n

A value-packed CTA would be to come up with some additional content to offer specifically on that post in exchange for opting in to your list. If your post is a resource post, perhaps offer a free PDF download of the resources in exchange for your reader\u2019s email address.<\/p>\n

Extra Kredit<\/strong> \u2013 If the content is evergreen, use Buffer, Hootsuite, or or a similar\u00a0scheduling tool to re-circulate that content to your social media profiles every once in a while.<\/p>\n

2) Kuratieren Sie strategisch wirksame Beitr\u00e4ge<\/h4>\n

A lot of WordPress users will add the Recent Posts widget, or even a \u201cPopular Posts\u201d widget into their sidebar to give their visitors\u00a0an additional way to find content. This is a good start but you can\u00a0be even more strategic here.<\/p>\n

If you haven\u2019t already done so, setting\u00a0up Goals in Google Analytics to track the key conversions on your site is a crucial step. If you have a membership site, an obvious conversion would be member sign ups. But secondary conversions might be for example, email signups.\u00a0In diesem Leitfaden erfahren Sie, wie Sie Ihre Ziele und den Trichter einrichten.\u00a0<\/a>\u00a0(Don\u2019t worry, it\u2019s not tricky!)<\/p>\n

Sobald Sie diese eingerichtet haben, k\u00f6nnen Sie feststellen, welche Ihrer Beitr\u00e4ge die h\u00f6chsten Konversionsraten haben:<\/p>\n

\"GoogleGehe zu Conversions > Goals > Goal URLs<\/em>
\nIf you have multiple goals set up you can filter in the drop down menu at the top under \u201cGoal Option\u201d so that you can see, for example, which pages\/posts generate the most email subscriptions.<\/p>\n

Once you know the top 5 or 10, create a list of them in your sidebar (using a custom menu in WordPress is an easy way to do this). You can label them \u201cPopular\u201d, \u201cFeatured\u201d, \u201cBest Of\u201d or whatever you feel will best highlight them. By guiding visitors to your most effective content, you should be able to increase the conversions on your site.<\/p>\n

3) Optimieren Sie den Verkaufstrichter Ihrer Mitgliedschaft<\/h4>\n

Ein weiteres leistungsf\u00e4higes Instrument, das Sie nutzen k\u00f6nnen, sobald Sie Ziele festgelegt haben, ist die Trichter-Visualisierung<\/em> Funktion, die Ihnen einen noch besseren \u00dcberblick dar\u00fcber verschafft, wie die Nutzer mit dem Konvertierungsprozess auf Ihrer Website interagieren.<\/p>\n

The\u00a0sales or conversion funnel is simply the flow of pages a user goes through on your site to get to the conversion goal. For example, if you\u2019re running a membership site with MemberPress, there\u2019s a \u201cThank You\u201d page at which every newly registered member ends up. So that page would be your goal. If you\u2019re using Groups within MemberPress, you have an automatically generated page with a pricing table. That page would be a step in the funnel. The checkout pages would also be in the funnel. Once the goals and funnels are in place you can use the Trichter-Visualisierung<\/em> Bericht, um den Prozess zu analysieren.<\/p>\n

\"ziel-trichter-google-analytics\"You\u2019ll find this report under:
\nConversions > Goals > Funnel Visualization<\/em><\/p>\n

What you\u2019re looking for are opportunities for improvement. For example, are there certain pages\u00a0in the process where users\u00a0exit more than others? If so,\u00a0take another look at\u00a0those pages and make sure they are functional, clear, and\u00a0easy to use. Most websites are in a constant state of refinement so it\u2019s all about analyzing, adjusting, tracking, and then rinsing and repeating as necessary!<\/p>\n

Extra Kredit:<\/strong> Use the Annotations feature in Analytics to make a note of when you made changes to your website so that you\u2019ll be able to quickly see\u00a0if they had an impact on metrics. As demonstrated in the screenshot below, click the grey arrow below the graph to open the Annotations panel and make a note. After you add it, you\u2019ll see a little icon on the timeline at the bottom of the graph (also indicated).<\/p>\n

\"Google<\/p>\n

Die Registerkarte \"Zielfluss\" (Conversions > Goals > Goal Flow<\/em>) bietet eine einfache M\u00f6glichkeit zu sehen, welche Art von Traffic am meisten konvertiert, so dass Sie Ihre Marketingbem\u00fchungen feinabstimmen k\u00f6nnen.<\/p>\n

Gehen Sie schlie\u00dflich zu Multi Channel Funnels (Conversions > Multi Channel Funnels > Overview<\/em>), um mehr Informationen \u00fcber andere Marketingkan\u00e4le (wie die organische Suche oder soziale Medien) zu erhalten, die zu Konversionen beigetragen haben. Insbesondere der Bericht \u00fcber die Zeitverz\u00f6gerung ist interessant, da er Sie dar\u00fcber informiert, ob die Besucher sofort konvertieren oder ob es mehrere Tage dauert, bis es zu einer Konversion kommt. Dies k\u00f6nnte Ihnen Ideen liefern, wie Sie Ihre E-Mail-Liste mit einem Auto-Responder versehen k\u00f6nnen, um die Nachrichten an potenzielle Kunden innerhalb eines bestimmten Zeitrahmens zu maximieren, oder wie Sie die Informationen auf den Verkaufsseiten optimieren k\u00f6nnen, um eine fr\u00fchere Konversion zu erreichen.<\/p>\n

Dies ist immer noch nur die Spitze des Eisbergs, was die M\u00f6glichkeiten von Analytics betrifft, aber ich hoffe, dass diese Tipps Sie dazu ermutigen, echte Ma\u00dfnahmen auf Ihrer Website zu ergreifen und die Nadel bei wichtigen Metriken f\u00fcr Ihr Unternehmen zu bewegen.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Google Analytics is a wonderful tool that is sadly under-used by most website owners.\u00a0Typically people\u00a0go in, glance around the numbers, see that things are running just fine, and move along with their lives. But if this is the only way you\u2019re using Analytics you\u2019re missing out on some opportunities for your blog or website. Here [\u2026]<\/p>\n","protected":false},"author":212,"featured_media":15240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[206,201,202,205,204,203,25],"class_list":["post-4597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-analytics","tag-google-analytics","tag-optimization","tag-posts","tag-sales","tag-sales-funnel","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t