{"id":49966,"date":"2023-05-25T05:00:00","date_gmt":"2023-05-25T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=49966"},"modified":"2024-03-13T10:49:26","modified_gmt":"2024-03-13T14:49:26","slug":"how-i-doubled-my-membership-site-income","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/","title":{"rendered":"Wie ich mein Mitgliedschaftsseiteneinkommen durch eine einfache \u00c4nderung verdoppelt habe"},"content":{"rendered":"<p><strong><em>Der langj\u00e4hrige MemberPress-Erfinder Paul Browning verr\u00e4t das einfache Geheimnis, das sein Mitgliedschaftsgesch\u00e4ft auf die n\u00e4chste Stufe gebracht hat.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d54f9e7496d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d54f9e7496d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/#Getting_Going\" >Los geht's<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/#Hitting_the_Wall\" >Gegen die Wand gefahren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/#Turning_to_Marketing\" >Hinwendung zum Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/#My_Acres_of_Diamonds_Moment\" >Mein \"Acres of Diamonds\"-Moment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/#More_ways_to_pay_can_make_the_difference\" >Mehr Zahlungsm\u00f6glichkeiten k\u00f6nnen den Unterschied ausmachen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/#My_Simple_Fix\" >Meine einfache L\u00f6sung<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-i-doubled-my-membership-site-income\/#Wrap_Up\" >Einpacken<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Haben Sie schon einmal von einem Buch geh\u00f6rt, das <em>Acres of Diamonds<\/em> von Russell H. Conwell? Vielleicht haben Sie das nicht, denn es wurde 1921 ver\u00f6ffentlicht.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\" alt=\"Acres of Diamonds Buchcover\" class=\"wp-image-54785\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-300x300.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-150x150.jpg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-170x170.jpg 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-518x518.jpg 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-156x156.jpg 156w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p>In den 90er Jahren hatte ich das Gl\u00fcck, die Geschichte auf einer Motivationskassette zu h\u00f6ren, die <em>Das Feld anf\u00fchren <\/em>von Earl Nightingale.<\/p>\n\n\n\n<p><em>Acres of Diamonds<\/em> ist eine Parabel. Es erz\u00e4hlt die Geschichte eines Bauern, der h\u00f6rt, dass man mit Diamanten ein Verm\u00f6gen machen kann. Obwohl sein Hof rentabel ist, will er nicht, dass die Verantwortung ihn zur\u00fcckh\u00e4lt, also verkauft er an den Meistbietenden. <\/p>\n\n\n\n<p>Der Bauer sucht weiter in der ganzen Welt, findet aber keinen einzigen Diamanten. Nach vielen Jahren stirbt er schlie\u00dflich mit leeren H\u00e4nden.<\/p>\n\n\n\n<p>Eines Tages entdeckt der neue Farmer beim Graben eine Diamantenmine genau auf dem Grundst\u00fcck, das der alte Farmer aufgegeben hatte, um seinen Traum von der Diamantensuche zu verwirklichen.<\/p>\n\n\n\n<p>The moral of the story is obvious, and my point in telling it is this: my first membership site became an \u201cAcres of Diamonds\u201d tale of its own. <\/p>\n\n\n\n<p>Ich habe mich fast verlaufen, als ich nach der n\u00e4chsten gro\u00dfen Sache suchte, um mein Online-Gesch\u00e4ft auszubauen, obwohl sie eigentlich direkt unter meinen F\u00fc\u00dfen versteckt war.<\/p>\n\n\n\n<p>Ich h\u00e4tte beinahe meine Diamantenmine verpasst, aber das musst du nicht. Lies weiter!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Going\"><\/span>Los geht's<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ich benutze MemberPress, seit es in den fr\u00fchen Zweitausendern auf den Markt kam. Das sind etwa f\u00fcnf Jahrzehnte in Internetjahren, denke ich. Ich war einer der ersten Kunden und habe k\u00fcrzlich die erste Version gefunden, die ich installiert habe.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fMHi54vDL893gN9zAKLq6jhbCFawmVrrXC0-h3VNNw1AJPauvEOXkeulNlWzkliddDYZz0kPewe-zpSSDlWrEIEIJRhvmx5uziuArxsJOOh9AcfvHHj2wWzdxyo_8fPUmnW2MJkmjr6-OxKo9wP08A\" alt=\"\"\/><\/figure>\n\n\n\n<p>Damals handelte es sich haupts\u00e4chlich um ein Zahlungs-Gateway und ein gut durchdachtes Regelwerk zum Schutz von Seiten. Man lud es herunter, bekam ein umfangreiches Online-Handbuch in die Hand gedr\u00fcckt, und schon konnte man loslegen. <\/p>\n\n\n\n<p>Ich bin sicher, dass das MemberPress-Team zustimmen wird: Die Lernkurve war anfangs sowohl f\u00fcr das Team als auch f\u00fcr die Kunden steil.\u00a0<\/p>\n\n\n\n<p>Einige Wochen (und mehrere Support-Tickets) sp\u00e4ter war meine Website einsatzbereit, und ich begann, meine Mitgliederzahl zu erh\u00f6hen. Im Jahr 2013, <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mitglieder-Websites<\/a> waren ein relativ neues Konzept, so dass es unabh\u00e4ngig von der Nische kaum Konkurrenz gab.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hitting_the_Wall\"><\/span>Gegen die Wand gefahren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Am Anfang lief alles wie geschmiert. Aber dann stie\u00df ich an eine Wand. <\/p>\n\n\n\n<p>Die Zahl der Neuanmeldungen begann zu sinken. Und schlimmer noch, die Zahl der aktiven Mitglieder schwand. <\/p>\n\n\n\n<p>Mir war klar, dass es nicht lange dauern w\u00fcrde, bis meine Mitglieder-Website nicht mehr meine Haupteinnahmequelle w\u00e4re, wenn ich nicht schnell etwas unternehmen w\u00fcrde. <\/p>\n\n\n\n<p>Ich w\u00fcrde mir einen Job suchen m\u00fcssen. Und da ich es hasse, f\u00fcr jemand anderen zu arbeiten, musste das um jeden Preis vermieden werden.<\/p>\n\n\n\n<p>Ich wusste, dass ich springen musste, um eine erfolgreiche Mitgliederseite zu haben. Also begann ich mit der Vermarktung meiner Website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_to_Marketing\"><\/span>Hinwendung zum Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg\" alt=\"Vermarktung einer Mitgliedschaftsvereinbarung\" class=\"wp-image-54786\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1025x684.jpg 1025w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1080x721.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/de\/blog\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing f\u00fcr eine erfolgreiche Mitglieder-Website<\/a> ist halb K\u00f6nnen und halb Kunst. Was f\u00fcr andere funktioniert, muss f\u00fcr Sie nicht funktionieren, und was f\u00fcr Ihre Nische attraktiv ist, muss f\u00fcr eine andere nicht attraktiv sein.<\/p>\n\n\n\n<p>Ich werde hier nicht auf alle verf\u00fcgbaren Marketingmethoden eingehen, aber ich werde Ihnen sagen, dass ich mit der Erforschung von <strong>Pay-per-Click (PPC)<\/strong>.<\/p>\n\n\n\n<p>Es gibt viele PPC-Kan\u00e4le, die es gibt. Google Adwords (jetzt genannt <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google-Anzeigen<\/a>) war damals der gro\u00dfe Mann, aber es gab auch Facebook, Reddit Ads, Amazon, YouTube, Instagram und eine ganze Reihe anderer.<\/p>\n\n\n\n<p>PPC-Marketing ist vielleicht nicht das Richtige f\u00fcr Sie. Und selbst wenn, werden Sie als Kleinunternehmer wahrscheinlich auf einen oder zwei Kan\u00e4le beschr\u00e4nkt sein. Und Sie m\u00fcssen sich mit der Plattform vertraut machen.<\/p>\n\n\n\n<p>Dann m\u00fcssen Sie sorgf\u00e4ltig testen, ob und mit welchen Anzeigen Sie Gewinne erzielen k\u00f6nnen. Das hei\u00dft, es sei denn, Sie k\u00f6nnen es sich leisten, einen Experten zu engagieren.<\/p>\n\n\n\n<p>Aber nachdem ich mit mehreren Plattformexperten, einschlie\u00dflich Facebook- und Google-Adwords-Vertretern, gearbeitet hatte, konnte mir keiner von ihnen helfen, ihre Plattform gewinnbringend zu nutzen. <\/p>\n\n\n\n<p>Nicht einmal, um einen Dollar in einen Zehner zu verwandeln. Das Facebook-Team meinte sogar, meine Website sei schuld an den schlechten Anzeigenergebnissen. Vielleicht, vielleicht auch nicht.<\/p>\n\n\n\n<p>Either way, it was after this agonizing effort that I had\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Acres_of_Diamonds_Moment\"><\/span>Mein \"Acres of Diamonds\"-Moment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg\" alt=\"Illustration eines Aha-Erlebnisses\" class=\"wp-image-54787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-768x461.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-840x504.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1140x684.jpg 1140w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1080x648.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Ich beschloss, einen letzten Freiberufler zu beauftragen, um es mit Facebook-Anzeigen zu versuchen. Ich war mir sicher, dass mir eine geheime Technik fehlte, um die riesigen Gewinne zu erzielen, die von den PPC-Marketing-Seiten versprochen wurden. <\/p>\n\n\n\n<p>Spoiler-Alarm - ich hatte es nicht.\u00a0<\/p>\n\n\n\n<p>Mit einem Freelancer in der Hand plante ich die Kampagne, legte meine Schl\u00fcsselw\u00f6rter fest, f\u00fchrte Split-Tests durch und f\u00fchrte ein Retargeting durch. Immer noch kein Gewinn. Schlimmer noch, ich habe nicht einmal die Gewinnschwelle erreicht, und obwohl ich <em>hat <\/em>einige Kunden zu konvertieren, war es ein Verlustgesch\u00e4ft.<\/p>\n\n\n\n<p>Der von mir beauftragte Werbeexperte beschloss, meine Website zu \u00fcberpr\u00fcfen, um festzustellen, ob es noch unbemerkte Hindernisse gab, die Menschen davon abhielten, sich zu beteiligen. <\/p>\n\n\n\n<p>Wir haben hier und da ein paar \u00c4nderungen vorgenommen, z. B. meine Garantie an einer prominenteren Stelle platziert und einige Sicherheitslogos hinzugef\u00fcgt. <\/p>\n\n\n\n<p>Aber er machte aus dem Stegreif einen Vorschlag, der mein gesamtes Gesch\u00e4ft umkrempelte. Ich \u00e4rgere mich heute noch, dass ich das nicht von Anfang an getan habe.<\/p>\n\n\n\n<p>Ich hatte den Fehler gemacht. <strong>in der Annahme, dass alle meine Mitglieder mit Debit- oder Kreditkarten beitreten wollen<\/strong>. Ich hatte nie bedacht, dass viele Kunden eine andere Zahlungsmethode bevorzugen k\u00f6nnten. <\/p>\n\n\n\n<p>Die Diamanten waren die ganze Zeit im Verborgenen versteckt.<\/p>\n\n\n\n<p>Obwohl er mir nie geholfen hat, mit Facebook-Werbeanzeigen Gewinn zu machen, war der Vorschlag des Freiberuflers, die <strong>ein weiteres Zahlungsgateway hinzuf\u00fcgen <\/strong>hat mein Gesch\u00e4ft \u00fcber Nacht ver\u00e4ndert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_ways_to_pay_can_make_the_difference\"><\/span>Mehr Zahlungsm\u00f6glichkeiten k\u00f6nnen den Unterschied ausmachen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ich bin sicher, Sie wissen es schon, aber es ist wirklich einfach, die <a href=\"https:\/\/memberpress.com\/de\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mehrere Zahlungsgateways in den MemberPress-Einstellungen hinzuf\u00fcgen<\/a>. Sie k\u00f6nnen nat\u00fcrlich ein Kreditkarten-Gateway einrichten, aber es gibt auch die M\u00f6glichkeit, eine <a href=\"https:\/\/memberpress.com\/de\/addons\/paypal\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PayPal<\/strong><\/a><strong> <\/strong>zus\u00e4tzlich oder als Alternative.<\/p>\n\n\n\n<p>Und das ist ein kluger Schachzug.<\/p>\n\n\n\n<p>Erstens lehrte mich meine Erfahrung, dass es ein gro\u00dfes Kundensegment gibt, das PayPal aus einem bestimmten Grund bevorzugt.<\/p>\n\n\n\n<p>Bei PayPal m\u00fcssen die K\u00e4ufer keinerlei Zahlungskarten- oder Bankdaten angeben. Um eine Transaktion zu autorisieren, muss der Kunde nur einmal seine PayPal-Kontodaten eingeben.<\/p>\n\n\n\n<p>Zweitens: PayPal ist ein riesiges Gateway. Zum Zeitpunkt dieses Schreibens sind fast <a href=\"https:\/\/www.demandsage.com\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">430 Millionen Menschen nutzen PayPal aktiv<\/a> weltweit. Das ist ein Hektar <em>Kunden<\/em>!<\/p>\n\n\n\n<p>Au\u00dferdem funktioniert PayPal f\u00fcr den Inhaber einer Mitgliedschafts-Website genauso wie eine Kartenzahlung. Sie k\u00f6nnen von Ihrer Website aus R\u00fcckerstattungen vornehmen, Abonnements k\u00fcndigen und so weiter. <\/p>\n\n\n\n<p>Ihr Kunde kann sich auch jederzeit in sein Mitgliedskonto einloggen, um zu k\u00fcndigen, oder dies \u00fcber sein PayPal-Konto tun.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus bietet PayPal K\u00e4uferschutz, Mediation und eine starke Authentifizierung f\u00fcr Konten. Wer h\u00e4tte das gedacht?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Simple_Fix\"><\/span>Meine einfache L\u00f6sung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\"><img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\" alt=\"paypal homepage bildschirmfoto\" class=\"wp-image-38016\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-156x82.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Ich wollte das PayPal-Gateway nicht nur f\u00fcr Neukunden, sondern auch f\u00fcr ehemalige Kunden und Newsletter-Leser, die sich noch nicht auf meiner Website angemeldet hatten, zug\u00e4nglich machen.<\/p>\n\n\n\n<p>Ich habe also mit einer Ank\u00fcndigungs-E-Mail an meine \u00fcber 80.000 E-Mail-Abonnenten begonnen. (Vielleicht gehe ich auf die <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-start-a-subscription-newsletter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Macht der Newsletter-Kampagnen<\/a> in einem anderen Beitrag zu gegebener Zeit!)<\/p>\n\n\n\n<p>Als ich am n\u00e4chsten Morgen nach dem Versenden der Ank\u00fcndigung aufwachte, waren die Ergebnisse \u00fcberw\u00e4ltigend. Ich hatte mit ein paar Interessenten gerechnet, aber meine Mitgliederbasis und die Einnahmen meiner Website <em>verdoppelt<\/em> innerhalb von wenigen Stunden.<\/p>\n\n\n\n<p>Ohne Kosten und nahezu ohne Aufwand hatte ich mein Gesch\u00e4ft \u00fcber Nacht umgestaltet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Einpacken<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So there you have it\u2026 my acres of diamonds (or, more aptly, acres of <em>Kunden <\/em>tale). Die einfache Hinzuf\u00fcgung eines Zahlungs-Gateways war letztendlich der Unterschied, der den ganzen Unterschied f\u00fcr mein Online-Gesch\u00e4ft ausmachte. <\/p>\n\n\n\n<p>The moral of my story is threefold: When it comes to your business\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Niemals annehmen<\/li>\n\n\n\n<li>Immer bei Experten nachfragen<\/li>\n\n\n\n<li>Untersch\u00e4tzen Sie niemals die Kraft einfacher L\u00f6sungen<\/li>\n<\/ol>\n\n\n\n<p>Offen zu sein, die Augen weit offen zu halten und bereit zu sein, die eigenen Annahmen zu hinterfragen, k\u00f6nnte der kleine Unterschied sein, den Ihr Unternehmen braucht, um gro\u00df rauszukommen.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Long-time MemberPress creator Paul Browning shares the simple secret that took his membership business to the next level. Have you ever heard of a book called Acres of Diamonds by Russell H. Conwell? You may not have, considering it was published in 1921. Back in the \u201990s, I was lucky enough to have heard the [\u2026]<\/p>\n","protected":false},"author":200,"featured_media":54791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"BY PAUL BROWNING\r\nDOC: https:\/\/docs.google.com\/document\/d\/1YV8WJLfHc6WZSjbZKuovifkJ-O7TSObf\/edit?usp=sharing&ouid=112078548558936139366&rtpof=true&sd=true","footnotes":""},"categories":[69],"tags":[840,260,1086],"class_list":{"0":"post-49966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-payment-gateways","9":"tag-paypal","10":"tag-ugc","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how highly successful MemberPress creator Paul Browning made a simple change to his membership site that took his business to the next level.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul Browning\"\/>\n\t<meta name=\"keywords\" content=\"how to succeed,small changes to 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