{"id":51606,"date":"2023-03-28T05:00:00","date_gmt":"2023-03-28T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=51606"},"modified":"2026-03-02T11:18:17","modified_gmt":"2026-03-02T16:18:17","slug":"how-to-raise-prices-without-losing-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/","title":{"rendered":"Wie Sie die Preise erh\u00f6hen, ohne Kunden zu verlieren (und sie sogar dazu bringen, Sie mehr zu lieben)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sie haben Ihre Finanzen aus allen Blickwinkeln betrachtet und festgestellt, dass Sie keine andere Wahl haben. <strong>Um Ihr Gesch\u00e4ft aufrechtzuerhalten, brauchen Sie eine Preiserh\u00f6hung<\/strong>. Aber jetzt wollen Sie wissen, wie man die Preise erh\u00f6ht <strong>ohne Kunden zu verlieren<\/strong>.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8abcc4e2b35\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8abcc4e2b35\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#5_Ways_to_Create_Value_Without_Major_Expenditure\" >5 Wege zur Wertsch\u00f6pfung (ohne gro\u00dfe Ausgaben)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#1_Build_an_Online_Community\" >1. Aufbau einer Online-Gemeinschaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#2_Create_a_Customer_Resource_Hub\" >2. Erstellen Sie einen Kunden-Ressourcen-Hub<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\" >3. Einrichten eines punktebasierten Kundenbindungsplans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#4_Big_Up_the_FOMO\" >4. Das FOMO vergr\u00f6\u00dfern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#5_Upload_and_Share_Quality_Content\" >5. Hochladen und Teilen von Qualit\u00e4tsinhalten<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\" >\u00c4ndern Sie Ihr Preismodell und halten Sie Ihre Preise wettbewerbsf\u00e4hig<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#Add_a_VIP_Level\" >Eine VIP-Stufe hinzuf\u00fcgen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#Subscription-Based_Pricing\" >Preisgestaltung auf Abonnementbasis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\" >Wie man \u00fcber Preiserh\u00f6hungen \"informiert\", ohne Kunden zu verlieren<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#1_Dont_Hesitate_Communicate\" >1. Z\u00f6gern Sie nicht, kommunizieren Sie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#2_Use_Transparent_Lanuage\" >2. Transparente Sprache verwenden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#3_Lead_With_the_Extra_Value_Youve_Created\" >3. F\u00fchren Sie mit dem zus\u00e4tzlichen Wert, den Sie geschaffen haben<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#4_Explain_the_Essentials\" >4. Erkl\u00e4ren Sie die Essentials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#5_Skip_%E2%80%9CSorry%E2%80%9D\" >5. \"Entschuldigung\" \u00fcberspringen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#6_Let_Your_Customers_Know_How_Much_You_Appreciate_Their_Business\" >6. Lassen Sie Ihre Kunden wissen, wie sehr Sie ihr Gesch\u00e4ft zu sch\u00e4tzen wissen\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nun, wir haben alles f\u00fcr Sie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auch wenn die Realit\u00e4t steigender Kosten niemandem gef\u00e4llt, so ist sie doch genau das - eine Realit\u00e4t. Was aber helfen kann, die Nachricht leichter zu verkraften, ist, wenn man etwas vorweisen kann.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lesen Sie weiter und erfahren Sie, wie Sie <strong>mehr Wert f\u00fcr Ihre Kunden schaffen<\/strong> und <strong>Einnahmen erh\u00f6hen<\/strong> ohne dabei ein Verm\u00f6gen auszugeben. Wir geben Ihnen einen \u00dcberblick \u00fcber die Werkzeuge, die Sie brauchen, um noch heute loszulegen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir werden auch Folgendes behandeln <strong>wie man die Nachrichten \u00fcbermittelt<\/strong> und gleichzeitig eine positive Beziehung zu Ihren Kunden aufrechtzuerhalten.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\"><img decoding=\"async\" width=\"480\" height=\"400\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\" alt=\"\" class=\"wp-image-53854\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp 480w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-300x250.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-204x170.webp 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-156x130.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Create_Value_Without_Major_Expenditure\"><\/span>5 Wege zur Wertsch\u00f6pfung (ohne gro\u00dfe Ausgaben)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Schaffung von Mehrwert f\u00fcr Ihre Kunden muss nicht bedeuten, dass Sie eine Menge in neue Produkte oder Dienstleistungen investieren m\u00fcssen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier sind einige kostenlose <strong>kosteng\u00fcnstige Optionen<\/strong> die Sie auf Ihr Unternehmen anwenden k\u00f6nnen. Ob Sie ein <strong>Ziegel und M\u00f6rtel<\/strong> speichern, <strong>eCommerce <\/strong>Gesch\u00e4ft, online <strong>Dienstleistung<\/strong>, oder <strong>Mitgliedschaft <\/strong>program, you\u2019ll find a suggestion that\u2019s right for you below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_an_Online_Community\"><\/span>1. Aufbau einer Online-Gemeinschaft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2022\/10\/23\/customer-loyalty-comes-from-an-emotional-connection\/?sh=27f190aa682a\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Emotionale Loyalit\u00e4t<\/a> ist nicht ohne Grund ein Schlagwort in der Wirtschaft. Verbraucher mit einer emotionalen Verbindung zu einer Marke haben eine <a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=The%20report%20concludes%20that%20customers,customers%20that%20are%20merely%20satisfied.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">306% h\u00f6herer Lebenszeitwert<\/a> als lediglich \"zufriedene\" Kunden.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg\"><img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg\" alt=\"Erstellen Sie ein Diskussionsforum mit bbPress FT\" class=\"wp-image-16334\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-300x204.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-768x522.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-250x170.jpg 250w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-840x571.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1007x684.jpg 1007w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-700x476.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-156x106.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1080x734.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Und eine gro\u00dfartige M\u00f6glichkeit, die emotionale Bindung zu st\u00e4rken, ist der Aufbau einer Online-Community. Mit einer Online-Community bieten Sie Ihren Kunden eine Plattform, um sich zusammenzuschlie\u00dfen, miteinander zu kommunizieren und sich Ihrer Marke n\u00e4her zu f\u00fchlen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress ist eine schnelle, einfache und kosteng\u00fcnstige M\u00f6glichkeit, eine Online-Community direkt auf Ihrer WordPress-Website aufzubauen.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/de\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" title=\"\">MemberPress mit BbPress-Integration<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress ist das #1 WordPress-Mitgliedschafts-Plugin der Welt. Wir arbeiten st\u00e4ndig daran, neue Funktionen und Integrationen anzubieten, damit Sie das perfekte Online-Erlebnis f\u00fcr Ihre Kunden schaffen k\u00f6nnen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine solche nahtlose Integration erfolgt \u00fcber ein kostenloses Forum-Plugin, <a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bbPress<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png\" alt=\"bbPress WordPress-Plugin\" class=\"wp-image-16333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-768x454.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-287x170.png 287w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-840x497.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1157x684.png 1157w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-700x414.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1080x639.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With MemberPress and bbPress, you can invite customers to join an exclusive community right on your own website. In your private members\u2019 area, customers can share experiences, contribute content, and offer support to each other.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Halten Sie sie mit exklusiven Angeboten und Inhalten bei der Stange.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Members\u2019 areas are also a great source of customer data. You can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entdecken Sie die Vorlieben Ihrer Kunden<\/li>\n\n\n\n<li>Passen Sie Ihre Inhalte an, um das Engagement zu steigern<\/li>\n\n\n\n<li>Personalisierte Erlebnisse schaffen\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Und alle m\u00f6glichen anderen hilfreichen Dinge tun!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesem Artikel erfahren Sie, wie Sie Ihrer WordPress-Website ein Forum hinzuf\u00fcgen. <a href=\"https:\/\/memberpress.com\/de\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" target=\"_blank\" rel=\"noopener\" title=\"\">ausf\u00fchrliche Schritt-f\u00fcr-Schritt-Anleitung<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Customer_Resource_Hub\"><\/span>2. Erstellen Sie einen Kunden-Ressourcen-Hub<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nutzen Ihre Kunden Ihr Produkt oder Ihre Dienstleistung optimal?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Anbieten von hilfreichen Ressourcen ist eine gute M\u00f6glichkeit, Website-Besucher \u00fcber Ihre Produkte zu informieren und ihnen einen Mehrwert zu bieten, ohne viel Geld auszugeben.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png\" alt=\"Fiverr Rezession Kunden Ressource Hub\" class=\"wp-image-52677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1536x754.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-347x170.png 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-700x343.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png 1647w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Fiverr\u2019s recession hub offers on-demand help, articles, and guides for small business owners.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Create a page on your website with tutorials, tips, tricks, and FAQs. Make them fun and accessible. There\u2019s no need to put together a hefty manual of technical jargon \u2013 just some easily digestible pages with simple instructions and advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bieten Sie Ratschl\u00e4ge in verschiedenen Formaten an. Manche Menschen bevorzugen schriftliche Anleitungen, w\u00e4hrend andere Video-Tutorials bevorzugen, bei denen sie genau sehen k\u00f6nnen, was passiert.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit MemberPress k\u00f6nnen Sie Ihre Inhalte ganz einfach in einem <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mini-Kurs<\/a> damit die Kunden alle Informationen, die sie ben\u00f6tigen, an einem Ort finden.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/de\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress-Kurse<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Die <a href=\"https:\/\/memberpress.com\/de\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress-Kurse<\/a> ist in jedem MemberPress-Plan enthalten. Mit dem Drag-and-Drop-Kurs-Builder ist es super einfach, Ihre Inhalte zu organisieren und einen Lehrplan zu erstellen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"o61bdjcL6390fAgd38XutTehaUuP7OPleDrIhOvq1JVMDaZ2iYBBLx7U5EKNYygHIGXl5nnsFQE0zJbRwSpWAQf4tqSyGF\"><div class=\"responsive-video\"><iframe title=\"Erstellen und Verkaufen von Online-Kursen mit WordPress im Jahr 2024 (MemberPress-Kurse)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ANSEHEN &gt;&gt; SO ERSTELLEN SIE EINEN KURS IN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mit MemberPress-Kursen k\u00f6nnen Sie auch exklusive Kurse erstellen und sie auf Ihrer Website als Quelle f\u00fcr wiederkehrende Einnahmen verkaufen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihr Ziel jedoch darin besteht, ein Zentrum f\u00fcr Kundenressourcen zu schaffen, k\u00f6nnen Sie es kostenlos und f\u00fcr Ihren gesamten Kundenstamm zug\u00e4nglich machen.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\"><\/span>3. Einrichten eines punktebasierten Kundenbindungsplans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie sich schon einmal f\u00fcr ein Unternehmen und nicht f\u00fcr einen Konkurrenten entschieden, um Punkte in dessen Kundenbindungsprogramm zu sammeln?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">der Verbraucher, <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>83% <\/strong>Verbraucher<\/a> sagen, dass die Teilnahme an einem Treueprogramm sie dazu veranlasst, wieder bei einer Marke zu kaufen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it. Haven\u2019t we all bought something we otherwise wouldn\u2019t have just because we had customer loyalty points to use up? I know I have!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">der Verbraucher, die an einem Kundenbindungsplan teilnehmen, <strong><a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/?cache=skip#wpcf7-f1318953-o1?download=true\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">76%<\/a> <\/strong>sagen, dass sie deshalb mehr kaufen. Das erh\u00f6ht sich auf <strong>93.3% <\/strong>wenn die Marke die Kaufpr\u00e4ferenzen der Kunden besser kennt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\"><img decoding=\"async\" width=\"598\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\" alt=\"Kundenbindungsprogramme sind wirksam\" class=\"wp-image-52678\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png 598w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-300x269.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-190x170.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-578x518.png 578w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-156x140.png 156w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Als Unternehmer helfen Ihnen Kundenbindungsprogramme, Ihre Kunden zu halten. Und das hilft Ihnen, Ihren Umsatz zu steigern, <a href=\"https:\/\/www.coniq.com\/resources\/customer-loyalty-program-statistics-trends\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u00dcberweisungen erh\u00f6hen<\/a>und vergr\u00f6\u00dfern Sie Ihren Kundenstamm.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aus Sicht der Kunden schaffen Treueprogramme einen Mehrwert, indem sie ihnen die M\u00f6glichkeit geben, Punkte, Rabatte und Gutscheine einzul\u00f6sen und ein pers\u00f6nlicheres Erlebnis zu haben.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vielleicht glauben Sie, dass Kundenbindungsprogramme schwierig zu verwalten oder teuer in der Durchf\u00fchrung sind. Aber jetzt gibt es zug\u00e4ngliche M\u00f6glichkeiten, Treueprogramme in Ihr Unternehmen einzubinden.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie eine WordPress-Website betreiben, k\u00f6nnte es nicht einfacher sein mit <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">myCred<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MyCred<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">MyCred ist ein intelligentes <strong>Punkteverwaltungssystem <\/strong>Add-on, das Kunden f\u00fcr die Interaktion mit Ihrer Marke auf Ihrer Website belohnt.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png\" alt=\"mycred plugin Startseite\" class=\"wp-image-25910\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-768x347.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1536x694.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png 1542w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">hinzuf\u00fcgen <strong><a href=\"https:\/\/memberpress.com\/de\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gamification <\/a><\/strong>Funktionen wie Abzeichen und Bestenlisten auf Ihrer Website einbinden oder ein herk\u00f6mmliches Punktesystem verwenden, wenn Kunden einen Einkauf t\u00e4tigen. Die Kunden k\u00f6nnen die Punkte gegen echtes Geld und Gutscheine eintauschen, die sie im Gesch\u00e4ft verwenden k\u00f6nnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Beste von allem: myCred ist <strong>kostenlos <\/strong>und Open-Source. Alles, was Sie tun m\u00fcssen, ist, es aus dem WordPress-Repository herunterzuladen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh, und <a href=\"https:\/\/memberpress.com\/de\/addons\/mycred\/\" target=\"_blank\" rel=\"noopener\" title=\"\">es ist auch mit MemberPress integriert<\/a>! Das ist ja toll. <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-engagement\/\" title=\"\">F\u00f6rderung des Engagements<\/a> indem Sie Mitglieder f\u00fcr das Hinterlassen von Kommentaren zu Ihren Videos, das Schreiben einer Produktbewertung, die Teilnahme an einer Veranstaltung oder das Teilen von Inhalten belohnen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lesen Sie mehr \u00fcber die myCred-Integration mit MemberPress <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/#What_is_myCred\" target=\"_blank\" rel=\"noopener\" title=\"\">hier<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Big_Up_the_FOMO\"><\/span>4. Das FOMO vergr\u00f6\u00dfern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zeigen Sie Ihren Kunden, dass echte Menschen Ihrer Marke genug vertrauen, um sie zu kaufen und zu nutzen - selbst zu einem h\u00f6heren Preis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FOMO (fear of missing out - Angst, etwas zu verpassen) bedeutet, dass Menschen sich bei dem Gedanken, an etwas nicht teilzunehmen, \u00e4ngstlich f\u00fchlen. Es ist ein sehr bekanntes Prinzip: \"Wenn alle anderen es tun, was verpasse ich dann? Es muss gut sein und das Geld wert sein.\"\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00f6sen Sie FOMO aus, indem Sie auf Ihrer Website Social Proof zeigen, und erh\u00f6hen Sie die Chancen, dass (A) Ihre Kunden bei Ihnen bleiben und (B) sich neue Kunden anmelden.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Vertrauensimpulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a>und Benachrichtigung X<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Vertrauensimpulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> und <a href=\"https:\/\/notificationx.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Benachrichtigung X<\/a> sind drei <a href=\"https:\/\/memberpress.com\/de\/blog\/fomo-marketing\/#2_Fomo\" target=\"_blank\" rel=\"noopener\" title=\"\">FOMO-Marketing-Tools<\/a> die Sie auf Ihrer Website verwenden k\u00f6nnen.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png\" alt=\"FOMO-Homepage\" class=\"wp-image-30393\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-768x383.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1536x766.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Fomo-Homepage<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Richten Sie sie so ein, dass diskrete Pop-up-Benachrichtigungen auf Ihrer Website angezeigt werden, wenn jemand online mit Ihrer Marke interagiert. Einige Beispiele sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wenn jemand einen Kauf t\u00e4tigt<\/strong><\/li>\n\n\n\n<li><strong>Wenn sich jemand f\u00fcr einen Newsletter anmeldet<\/strong><\/li>\n\n\n\n<li><strong>Wenn jemand einen Kommentar hinterl\u00e4sst<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> l\u00e4sst sich auch leicht mit WordPress integrieren, um eine Benachrichtigung anzuzeigen, wenn sich ein neues Mitglied anmeldet.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Upload_and_Share_Quality_Content\"><\/span>5. Hochladen und Teilen von Qualit\u00e4tsinhalten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fachwissen, Autorit\u00e4t und Vertrauensw\u00fcrdigkeit<\/strong> - <a href=\"https:\/\/memberpress.com\/de\/blog\/what-is-google-e-a-t\/\" title=\"\">E.A.T. These are the three factors Google uses to measure a page\u2019s quality<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies sind auch die Faktoren, die Ihre Verbraucher (bewusst oder unbewusst) messen, wenn sie online mit Ihrer Marke interagieren.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihre Marke als minderwertig erscheint, ist es unwahrscheinlich, dass Ihre Kunden nach einer Preiserh\u00f6hung bei Ihnen bleiben.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie jedoch Ihr Fachwissen, Ihre Autorit\u00e4t und Ihre Vertrauensw\u00fcrdigkeit zeigen und weitergeben k\u00f6nnen, werden Ihre Kunden eher bereit sein, einen Aufpreis zu zahlen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Konzentration auf die Erstellung hochwertiger Inhalte<\/strong> wie Videos, Blogbeitr\u00e4ge, Podcasts usw., die f\u00fcr Ihre Kunden interessant, relevant und\/oder hilfreich sind.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_72052374ab9a3942f438e34c3e64d700\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-do-video-production-on-the-cheap\/\"  target=\"_blank\" class=\"button button-blue center\">LERNEN &gt;&gt; Wie man kosteng\u00fcnstig Videos produziert<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie z. B. Fahrradzubeh\u00f6r verkaufen, k\u00f6nnen Sie Lehrvideos \u00fcber die Wartung Ihres Fahrrads erstellen oder die besten Fahrradprodukte auf dem Markt vorstellen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Informationen \u00fcber Google EAT finden Sie unter <a href=\"https:\/\/memberpress.com\/de\/blog\/what-is-google-e-a-t\/#An_Introduction_to_Google_EAT_SEO\" target=\"_blank\" rel=\"noopener\" title=\"\">dieser Artikel<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Videoinhalte sind besonders effektiv, um Kunden anzusprechen. Aber auch wenn der Inhalt Ihres Videos hervorragend sein mag, ist die Qualit\u00e4t des Videos selbst ebenso wichtig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit <a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a>k\u00f6nnen Sie ohne jegliche Vorkenntnisse oder Erfahrung professionell aussehende Videos erstellen.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png\" alt=\"FlexClip Startseite\" class=\"wp-image-52680\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-768x422.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-840x461.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1216x668.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1080x593.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mit der Drag-and-Drop-Benutzeroberfl\u00e4che, Tausenden von lizenzfreien Bildern und Musiktiteln sowie Animationsvorlagen ist es ein Kinderspiel, tolle Videos zu erstellen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\"><\/span>\u00c4ndern Sie Ihr Preismodell und halten Sie Ihre Preise wettbewerbsf\u00e4hig<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Haben Sie schon einmal dar\u00fcber nachgedacht, ob es nicht andere M\u00f6glichkeiten gibt, Einnahmen zu erzielen, die Ihnen helfen, Ihre Preise wettbewerbsf\u00e4hig zu halten?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Umstellung oder Einf\u00fchrung der unten aufgef\u00fchrten Preismodelle kann Ihnen helfen, wiederkehrende Einnahmen zu generieren und Sie unabh\u00e4ngiger von einmaligen Verk\u00e4ufen zu machen.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_VIP_Level\"><\/span>Eine VIP-Stufe hinzuf\u00fcgen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nicht alle Kunden sind in dieser Zeit finanziell stark belastet. Und wenn Sie gute Beziehungen zu Ihren Kunden aufgebaut haben, werden einige von ihnen sogar gerne bereit sein, etwas mehr auszugeben, um Ihr Unternehmen zu unterst\u00fctzen.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg\" alt=\"VIP roter Teppich\" class=\"wp-image-52681\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">den roten Teppich f\u00fcr Kunden mit einem VIP-Programm ausrollen.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr all diese Menschen sollten Sie einen Premium-Plan mit zus\u00e4tzlichen Vorteilen und Luxusleistungen anbieten. Das Konzept ist einfach: VIP-Mitglieder zahlen eine w\u00f6chentliche\/ monatliche\/ zweimonatliche\/ j\u00e4hrliche Geb\u00fchr und erhalten daf\u00fcr eine Sonderbehandlung.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier finden Sie einige Beispiele f\u00fcr VIP-Angebote:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vorrangiger Zugang<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">VIPs erhalten bevorzugten Zugang zu Ihrem aktuellen Produktsortiment, neuen Online-Inhalten oder Ticketverk\u00e4ufen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist eine gute Option f\u00fcr Autoren, Grafiker, Bekleidungsh\u00e4ndler, Museen, Galerien und Veranstaltungsorte.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exklusiver Zugang<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Um den bevorzugten Zugang noch einen Schritt weiter zu f\u00fchren, k\u00f6nnten Sie VIPs exklusiven Zugang zu Produkten, Inhalten und Dienstleistungen bieten. Wie w\u00e4re es mit einer Veranstaltung nur f\u00fcr geladene G\u00e4ste oder<a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-make-a-video-hub-with-paid-content-behind-a-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> exklusive Inhalte hinter den Kulissen<\/a>?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kostenloser Versand<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">While it might seem illogical to offer free stuff to generate more revenue, Amazon Prime is a testament to the power of this pricing model. Offering VIP members free shipping near-guarantees they won\u2019t go to your competitor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Priorisierte und personalisierte Kundenbetreuung<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Die KI-Kundenbetreuung wird bald zur Norm werden, denn sie erm\u00f6glicht eine schnelle Reaktion und macht die Telefonleitungen f\u00fcr komplexere F\u00e4lle frei.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Ergebnis ist, dass die Kunden an nahezu sofortige Antworten gew\u00f6hnt sind, aber sie sind auch zunehmend frustriert \u00fcber den Mangel an pers\u00f6nlicher Betreuung.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VIPs kommen in den Genuss von pers\u00f6nlichem Kundenservice und -support, anstatt in der Schlange warten zu m\u00fcssen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With MemberPress, it\u2019s easy to <a href=\"https:\/\/memberpress.com\/de\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">einen separaten, gesch\u00fctzten Bereich f\u00fcr Premium-Kunden einrichten und verwalten<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Pricing\"><\/span>Preisgestaltung auf Abonnementbasis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sie kennen das Gesch\u00e4ft. Anstelle eines festen Tarifs k\u00f6nnen Sie Ihren Kunden monatliche, viertelj\u00e4hrliche oder j\u00e4hrliche Geb\u00fchren in Rechnung stellen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Option eignet sich gut f\u00fcr Produkte mit geringen Kosten und hohem Produktumsatz wie Geschenkkarten, Seifen, Aftershaves, Make-up, Snackboxen, Blumen usw.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In diesen F\u00e4llen bieten Sie den Verbrauchern eine praktische L\u00f6sung f\u00fcr ihre regelm\u00e4\u00dfigen Bed\u00fcrfnisse und garantieren gleichzeitig einen Wiederholungskauf.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men\u2019s personal hygiene brand, <a href=\"https:\/\/www.manscaped.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Manscaped<\/a>bietet Abonnementpl\u00e4ne f\u00fcr seine Produkte an. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Abonnenten erhalten alle drei oder sechs Monate eine neue Box mit Pflegeprodukten. Au\u00dferdem erhalten sie exklusive Rabatte und Zugang zu Produkten in limitierter Auflage.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png\" alt=\"Manscaped Abonnement Plan\" class=\"wp-image-52684\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-840x450.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1216x652.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-700x375.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1080x579.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use subscription-based pricing to spread the cost of your services to your customers. For example,\u00a0 if you\u2019re a <strong>Heilpraktikerin<\/strong>, <strong>Hairstylist<\/strong>, oder <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-and-sell-knockout-fitness-programs-online\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Fitnesstrainer<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indem Sie Ihren Kunden die M\u00f6glichkeit geben, Ihre Dienstleistungen in Raten statt in einer Summe zu bezahlen, helfen Sie ihnen, besser zu haushalten, und sichern sich ihre Loyalit\u00e4t.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\"><\/span>Wie man \u00fcber Preiserh\u00f6hungen \"informiert\", ohne Kunden zu verlieren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn verschiedene Preismodelle f\u00fcr Ihr Unternehmen nicht funktionieren, haben Sie hoffentlich trotzdem einen Weg gefunden, einen Mehrwert f\u00fcr Ihre Kunden zu schaffen. Das macht den n\u00e4chsten Teil <strong>a<\/strong> <strong>Los<\/strong> einfacher.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Folgenden finden Sie einige wichtige Tipps, wie Sie Ihren Kunden Ihre Preiserh\u00f6hung mitteilen k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dont_Hesitate_Communicate\"><\/span>1. Z\u00f6gern Sie nicht, kommunizieren Sie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Proaktiv sein<\/strong> Es geht darum, Ihren Kunden Ihre Entscheidung mitzuteilen. Warten Sie nicht darauf, dass andere die Nachrichten\u00fcbermittlung kontrollieren.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Transparent_Lanuage\"><\/span>2. Transparente Sprache verwenden<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sagen Sie es, wie es ist. Vermeiden Sie Ausdr\u00fccke wie <strong>Anpassung<\/strong> und <strong>\u00e4ndern<\/strong>. Wir reparieren nicht unsere Hosen, und wir sind nicht in den Wechseljahren, wir sind <strong>Erh\u00f6hung<\/strong> Preise.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sich zu zieren, wird niemanden retten, aber es k\u00f6nnte den Anschein erwecken, dass Sie etwas zu verbergen haben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lead_With_the_Extra_Value_Youve_Created\"><\/span>3. F\u00fchren Sie mit dem zus\u00e4tzlichen Wert, den Sie geschaffen haben<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Betonen Sie, welchen zus\u00e4tzlichen Nutzen Sie ihnen bieten k\u00f6nnen. Was werden sie verpassen, wenn sie gehen? Wie haben Sie Ihren Service oder Ihr Kundenerlebnis verbessert?\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/giphy.com\/gifs\/cbc-dragons-den-good-idea-26gsrOXkRYQDWcda0\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Explain_the_Essentials\"><\/span>4. Erkl\u00e4ren Sie die Essentials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Stellen Sie sicher, dass Sie klar und deutlich sagen, wen die Preiserh\u00f6hung betreffen wird und wann sie in Kraft tritt.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Skip_%E2%80%9CSorry%E2%80%9D\"><\/span>5. \"Entschuldigung\" \u00fcberspringen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preiserh\u00f6hungen sind eine Realit\u00e4t und eine Notwendigkeit in der Wirtschaft, und die Menschen verstehen das. Es gibt keinen Grund, sich zu entschuldigen.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie m\u00fcssen der Erste sein, der die Entscheidung unterst\u00fctzt, dass Ihre Produkte oder Dienstleistungen ihren neuen Preis wert sind und dass Ihre Kunden immer noch ein gutes Angebot erhalten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Lassen Sie Ihre Kunden wissen, wie sehr Sie ihr Gesch\u00e4ft zu sch\u00e4tzen wissen\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bedanken Sie sich zum Schluss f\u00fcr ihre anhaltende Unterst\u00fctzung. Lassen Sie sie wissen, dass sie wertgesch\u00e4tzt werden.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Price increases are as inevitable as muscle shirts on a Jersey Shore beach. If they weren\u2019t, penny candies would still be a thing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wir hoffen jedoch, dass Sie einige dieser Ideen auf Ihr Unternehmen anwenden k\u00f6nnen, um Ihre Einnahmen zu steigern und Ihre Preise wettbewerbsf\u00e4hig zu halten. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arbeit an <strong>Erh\u00f6hung der Kundenloyalit\u00e4t<\/strong> und <strong>emotionale Markenverbindungen<\/strong> Wenn Sie also die Preise anheben m\u00fcssen, werden Ihre Kunden erkennen, dass es sich lohnt, zu bleiben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn es an der Zeit ist, eine Preiserh\u00f6hung anzuk\u00fcndigen, sollten Sie mit Wert und Transparenz vorangehen.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Starten Sie mit MemberPress den Aufbau von Kundenbindung.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Haben Sie Fragen oder Vorschl\u00e4ge, wie Sie die Preise erh\u00f6hen k\u00f6nnen, ohne Kunden zu verlieren? Lassen Sie es uns im Kommentarbereich unten wissen!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve looked at your finances from all angles and you\u2019ve realized there\u2019s no choice. To keep your business sustainable, you need a price hike. But now you want to know how to raise prices without losing customers.\u00a0 Well, we\u2019ve got you covered. While no one likes the reality of rising costs, they are just that [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":52696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: How to raise prices without losing customers\r\n\r\nThis post should show business owners (online and B&M) how they can increase prices and otherwise increase revenue without irritating\/losing customers by adding value to via MemberPress. They can do this the following ways:\r\n\r\n- Creating a customer loyalty or points program (plug MyCred)\r\n- Creating a customer resource hub\r\n- Adding a VIP community\r\n- Offering an ad-free version alongside a zero-cost version (link to post: How to upsell with an ad-free version)\r\n- If you can think of any additional ways, feel free to add!\r\n\r\nEach of the above should have its own section with a top-level how-to. Also add a \"bonus\" section addressing the importance of two additional factors when it comes to price increases:\r\n\r\n- Social Proof: Plug affiliate products, TrustPulse, FOMO\r\n- Quality Content: Link to Google E.A.T. article","footnotes":""},"categories":[1474,121,1475],"tags":[1023],"class_list":["post-51606","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-pricing","category-retention-and-loyalty","tag-recurring-revenue","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! Get actionable tips and tools you need.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"how to raise prices without losing customers,raise prices,recurring revenue\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/how-to-raise-prices-without-losing-customers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Raise Prices Without Losing Customers (And Even Make Them Love You More)\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! 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