{"id":5920,"date":"2020-08-27T21:30:00","date_gmt":"2020-08-28T03:30:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=5920"},"modified":"2026-03-02T11:04:31","modified_gmt":"2026-03-02T16:04:31","slug":"10-mistakes-to-avoid-when-creating-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/","title":{"rendered":"10 Fehler, die bei der Erstellung von Inhalten vermieden werden sollten"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Als jemand, der schon seit geraumer Zeit Online-Inhalte produziert und konsumiert, habe ich einige Trends festgestellt, die qualitativ hochwertige Inhalte von anderen unterscheiden.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f9d9d435846\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9d9d435846\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#10_Common_Content_Mistakes\" >10 h\u00e4ufige Fehler bei Inhalten<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Writing_bad_headlines\" >Schlechte Schlagzeilen schreiben.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Failing_to_proofread\" >Fehlendes Korrekturlesen.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Not_using_visual_aids\" >Keine visuellen Hilfsmittel verwenden.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Not_giving_credit_where_credit_is_due\" >Sie geben nicht die Anerkennung, die ihnen zusteht.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Posting_inconsistently\" >Inkonsequenz bei der Buchung.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Duplicating_content\" >Duplizieren von Inhalten.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Not_using_internal_or_external_links\" >Keine internen oder externen Links verwenden.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Focusing_only_on_the_numbers\" >Sie konzentrieren sich nur auf die Zahlen.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Not_using_digital_media\" >Keine Nutzung digitaler Medien.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/#Not_responding_to_comments\" >Nicht auf Kommentare zu reagieren.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>In diesem Beitrag m\u00f6chte ich Ihnen 10 h\u00e4ufige Fehler vorstellen, die Content-Ersteller h\u00e4ufig machen, und Ihnen einige einfache M\u00f6glichkeiten zeigen, wie Sie diese vermeiden k\u00f6nnen. <em>(Haftungsausschluss: Jeder hat diese Fehler schon einmal gemacht, auch ich. Aber wenn Sie sich diese Fehler bewusst machen und sich bewusst darum bem\u00fchen, die Situation zu verbessern, k\u00f6nnen Sie sie langsam abstellen, einen nach dem anderen).<\/em><\/p>\n\n\n\n<p>Wenn Sie eine Mitgliederseite oder eine andere Website mit umfangreichen Inhalten betreiben, m\u00f6chten Sie, dass Ihre Leser Ihnen vertrauen, Ihnen folgen und immer wieder zur\u00fcckkommen, um mehr zu erfahren. Gleichzeitig m\u00f6chten Sie ein System f\u00fcr die Ver\u00f6ffentlichung von Inhalten entwickeln, das sich f\u00fcr Ihr gesch\u00e4ftiges Leben routinem\u00e4\u00dfig und \u00fcberschaubar anf\u00fchlt.<\/p>\n\n\n\n<p>Diese Tipps helfen Ihnen dabei, die Systeme und Prozesse zu entwickeln, die Sie ben\u00f6tigen, um im Handumdrehen ein professioneller Content-Ersteller zu werden. Also legen wir los!<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6e8e9\">Sind Sie bereit, Ihr eigenes Online-Unternehmen zu gr\u00fcnden? <a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\">Erstellen Sie jetzt eines mit MemberPress!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Common_Content_Mistakes\"><\/span>10 h\u00e4ufige Fehler bei Inhalten<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Writing_bad_headlines\"><\/span><b>Schlechte Schlagzeilen schreiben. <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die \u00dcberschrift Ihres Beitrags ist das Erste, was die Leute lesen werden. \u00dcberschriften k\u00f6nnen \u00fcber den Erfolg oder Misserfolg Ihrer Inhalte entscheiden und reichen in der Regel von <i>\u201cWar schon dort, habe das gelesen\u201d<\/i> zu <i>\u201cIch habe keine Ahnung, worum es in diesem Beitrag gehen k\u00f6nnte.\u201d<\/i><\/p>\n\n\n\n<p>Ihre \u00dcberschriften sollten niemals an einem der beiden Enden dieses Spektrums liegen. Sie m\u00f6chten \u00dcberschriften, die clever und einladend sind, aber vor allem m\u00f6chten Sie, dass Ihre \u00dcberschriften dem Leser eine klare Vorstellung davon vermitteln, worum es in Ihrem Artikel geht. Wenn der Leser innerhalb von f\u00fcnf Sekunden nach dem Lesen Ihrer \u00dcberschrift nicht erkennen kann, worum es in Ihrem Beitrag geht, wird er wahrscheinlich nicht darauf klicken, um den Rest des Beitrags zu lesen.<\/p>\n\n\n\n<p>Auch f\u00fcr die Formatierung von \u00dcberschriften gibt es bew\u00e4hrte Verfahren. Wenn Sie zum Beispiel bestimmte W\u00f6rter einschlie\u00dfen und Ihre \u00dcberschriften auf eine bestimmte L\u00e4nge beschr\u00e4nken, k\u00f6nnen Sie Ihre Chancen auf ein Engagement erh\u00f6hen. Es gibt eine ganze Reihe von Tools zur Analyse von \u00dcberschriften, die Ihnen bei diesem Aspekt der \u00dcberschriftengestaltung helfen. Die <a href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noopener noreferrer\">kostenloser Analysator von CoSchedule<\/a> ist eine tolle Sache, die man sich ansehen sollte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Failing_to_proofread\"><\/span><b>Fehlendes Korrekturlesen.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nichts bringt mich schneller dazu, einen Beitrag wegzuklicken, als eine F\u00fclle von Rechtschreib- und Grammatikfehlern. Ich verstehe, dass Tippfehler von Zeit zu Zeit vorkommen, aber wenn ich einen Beitrag lese, der einen Fehler nach dem anderen enth\u00e4lt, habe ich das Gef\u00fchl, dass es dem Verfasser einfach egal war. Wenn der Inhalt voller Fehler ist, wie kann ich dann darauf vertrauen, dass die darin enthaltenen Informationen zuverl\u00e4ssig oder wertvoll sind?<\/p>\n\n\n\n<p>Wenn Sie Probleme mit der Rechtschreibung, Grammatik, dem Sprachgebrauch, der Mechanik und der Zeichensetzung haben, sollten Sie einen freiberuflichen Lektor beauftragen, der Ihre Inhalte noch einmal \u00fcberarbeitet. Websites wie Elance, Outsource und <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Fiverr<\/a> eignen sich hervorragend f\u00fcr die Suche nach preiswerter Hilfe.<\/p>\n\n\n\n<p>Eine weitere Option ist die Verwendung einer App wie <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a>. Es ist eine gro\u00dfartige, kostenlose M\u00f6glichkeit, Ihre Inhalte in Form zu bringen und dabei viel zu lernen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_using_visual_aids\"><\/span><b>Keine visuellen Hilfsmittel verwenden.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Text und Inhalt sind zwar von gr\u00f6\u00dfter Bedeutung, aber visuelle Hilfsmittel sind es, die die Aufmerksamkeit der Betrachter auf sich ziehen, ihre Neugier wecken und sie durch den Inhalt f\u00fchren. Es ist eine Tatsache: Beitr\u00e4ge ohne Bilder haben viel h\u00f6here Absprungraten als solche, die Bilder enthalten.<\/p>\n\n\n\n<p>Stockbilder sind eine gro\u00dfartige Ressource. Wenn Sie nur \u00fcber ein begrenztes Budget verf\u00fcgen und sich kein Abonnement bei einer der gr\u00f6\u00dferen Bilddatenbanken leisten k\u00f6nnen, schauen Sie sich doch einmal eine kostenlose an, wie zum Beispiel <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a>. Es ist voll von wundersch\u00f6nen Bildern zu fast jedem erdenklichen Thema, und jedes einzelne davon ist kostenlos.<\/p>\n\n\n\n<p>Verwenden Sie nicht nur Bilder, sondern auch typografische Hilfsmittel wie fettgedruckten Text, Kursivschrift, unterschiedlich gro\u00dfe \u00dcberschriften, nummerierte\/ausgelassene Listen, verschiedenfarbige Links usw.<\/p>\n\n\n\n<p>Es gibt viele M\u00f6glichkeiten, die Monotonie von schwarzem Text auf einem wei\u00dfen Bildschirm zu durchbrechen. Probieren Sie ein paar aus und finden Sie heraus, was zu Ihrer Marke und Ihrer Botschaft passt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_giving_credit_where_credit_is_due\"><\/span><b>Sie geben nicht die Anerkennung, die ihnen zusteht.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apropos Bilder: Wenn Sie Bilder aus dem Internet verwenden, vergessen Sie nicht, die Quelle anzugeben. Das gilt auch f\u00fcr Bilder aus kostenlosen Bilddatenbanken wie Unsplash.<\/p>\n\n\n\n<p>Die Nennung der Quelle ist einfach und kann in Form einer Bildunterschrift oder eines Hover-Textes erfolgen. Wenn Sie sich besonders gro\u00dfz\u00fcgig zeigen m\u00f6chten, k\u00f6nnen Sie sogar einen Link zum Bild auf der Website oder dem sozialen Profil des Eigent\u00fcmers einf\u00fcgen.<\/p>\n\n\n\n<p>Die Nennung von Namen ist nicht nur richtig, sondern tr\u00e4gt auch zur Autorit\u00e4t und Vertrauensw\u00fcrdigkeit Ihrer Arbeit bei.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Posting_inconsistently\"><\/span><b>Inkonsequenz bei der Buchung.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Manchmal kommt das Leben dazwischen und das Erstellen von Inhalten r\u00fcckt in den Hintergrund. Wenn Sie Ihren Lesern jedoch \u00f6ffentlich versprochen haben, jeden Mittwoch neue Inhalte zu ver\u00f6ffentlichen, und Sie dies \u00fcber einen l\u00e4ngeren Zeitraum hinweg nicht tun, verlieren Sie bei Ihren Lesern an Glaubw\u00fcrdigkeit.<\/p>\n\n\n\n<p>Dies gilt insbesondere, wenn Ihre Leser f\u00fcr Ihre Inhalte bezahlen. Der einfachste Weg, Inkonsistenz zu bek\u00e4mpfen, besteht darin, realistische Ziele zu setzen, <em>nicht idealistisch<\/em>, Ziele f\u00fcr das Teilen von Inhalten, wenn Sie gerade erst anfangen.<\/p>\n\n\n\n<p>Beginnen Sie mit einem Beitrag pro Woche und steigern Sie sich allm\u00e4hlich, wenn die Erstellung von Inhalten immer weniger M\u00fche bereitet. Machen Sie sich ein <a href=\"https:\/\/blog.hubspot.com\/marketing\/business-blog-editorial-calendar-templates\" target=\"_blank\" rel=\"noopener noreferrer\">Redaktionskalender<\/a> und tragen Sie Fristen f\u00fcr Entw\u00fcrfe in Ihren Kalender ein.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duplicating_content\"><\/span><b>Duplizieren von Inhalten.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Haben Sie jemals einen besonders fantastischen Gastbeitrag geschrieben, den Sie einfach auf Ihrer eigenen Website teilen MUSSTEN? Das ist gro\u00dfartig! Sie sollten ihn auf jeden Fall mit Ihren treuen Lesern teilen, aber Sie sollten dies so tun, dass Ihre Inhalte nicht von Suchmaschinen als Spam markiert werden.<\/p>\n\n\n\n<p>Wenn Sie identische Inhalte auf mehreren Websites ver\u00f6ffentlichen, wirken Sie sowohl auf Ihre Leser als auch auf Suchmaschinen \u00fcberfl\u00fcssig. Anstatt zu kopieren und einzuf\u00fcgen, k\u00f6nnen Sie den Beitrag entweder umschreiben, um das<a href=\"https:\/\/memberpress.com\/go\/conversion\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\"> Gleiche Dinge mit anderen Worten<\/a>Sie k\u00f6nnen aber auch ein fantastisches Intro auf Ihrer Website schreiben und dann auf den Originalbeitrag verlinken.<\/p>\n\n\n\n<p>Es steht Ihnen frei, das Bild f\u00fcr den urspr\u00fcnglichen Inhalt wiederzuverwenden, oder noch besser, einen Screenshot des Beitrags zu machen und diesen zu verwenden. Duplizieren Sie nie, niemals Inhalte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_using_internal_or_external_links\"><\/span><b>Keine internen oder externen Links verwenden.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Allzu oft lese ich einen Artikel und sto\u00dfe dabei auf etwas oder jemanden, von dem ich noch nie geh\u00f6rt habe. Also \u00f6ffne ich einen neuen Tab und starte eine Google-Suche. Aber dann werde ich bei meiner Suche abgelenkt und vergesse manchmal, den urspr\u00fcnglichen Artikel zu Ende zu lesen. Wie bedauerlich ist das denn?<\/p>\n\n\n\n<p>Durch das Einf\u00fcgen von Links zu den Inhalten, auf die Sie in Ihren Artikeln verweisen, k\u00f6nnen Sie die Aufmerksamkeit Ihrer Leser genau auf das lenken, was Sie ihnen zeigen m\u00f6chten. Dar\u00fcber hinaus gibt das Einf\u00fcgen von Links den Lesern die M\u00f6glichkeit, nach dem Lesen IHRES Artikels darauf zu klicken und weitere Recherchen anzustellen.<\/p>\n\n\n\n<p>Achten Sie beim Hinzuf\u00fcgen von Links darauf, die Option \u201cIn einem neuen Tab \u00f6ffnen\u201d anzuklicken. Auf diese Weise werden Ihre Leser nicht von Ihrem Artikel weggef\u00fchrt, wenn sie auf die Links klicken.<\/p>\n\n\n\n<p>Genauso wichtig wie externe Verlinkungen sind Verlinkungen zu \u00e4lteren Beitr\u00e4gen innerhalb Ihres Blogs. Warum? Weil Sie Ihren Lesern damit zeigen, dass Sie ein Experte in Ihrer Branche sind. Das weckt ihr Interesse, \u00e4ltere Beitr\u00e4ge zu lesen, und motiviert sie, auch in Zukunft wiederzukommen. Verlinkungen sind eine hervorragende M\u00f6glichkeit, Ihren Lesern zu beweisen, dass es sich lohnt, Ihren Blog zu abonnieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focusing_only_on_the_numbers\"><\/span><b>Sie konzentrieren sich nur auf die Zahlen. <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Das Verfolgen Ihrer Statistiken ist wichtig, aber es ist nicht das A und O beim Erstellen von Inhalten. Sie sollten auf jeden Fall mehrmals pro Woche nachsehen, wie viele Aufrufe Ihre Inhalte haben, woher diese Klicks kommen und wer woher kommt und wohin klickt.<\/p>\n\n\n\n<p>Tun Sie es nur nicht obsessiv. Ich habe mich fr\u00fcher oft schuldig gemacht \u2013 ich habe einen Beitrag ver\u00f6ffentlicht und dann den Rest des Tages obsessiv meinen Statistik-Checker aktualisiert. Es ist allzu leicht, sich von der Bedeutung Ihrer Zahlen mitrei\u00dfen zu lassen, aber denken Sie daran, dass Ihre Zeit immer <em>besser<\/em> <em>ausgegeben<\/em> Recherchieren und Verfassen neuer Inhalte.<\/p>\n\n\n\n<p>Au\u00dferdem brauchen organische Inhalte Zeit, um sich durchzusetzen. Wenn Sie anfangs zwanghaft Ihre Metriken \u00fcberpr\u00fcfen, kann das entmutigend wirken. Und Entmutigung k\u00f6nnte Sie davon abhalten, die neuen Inhalte zu erstellen, die Sie f\u00fcr Ihren Erfolg ben\u00f6tigen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_using_digital_media\"><\/span><b>Keine Nutzung digitaler Medien.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vielleicht teilen Sie jeden Tag oder jede Woche Inhalte, aber erreichen Sie damit auch Ihre Zielgruppe? Wenn Sie Ihre Beitr\u00e4ge nicht an Ihre Mailingliste versenden und keine Links auf Twitter und Facebook posten, sch\u00f6pfen Sie Ihr Potenzial nicht voll aus.<\/p>\n\n\n\n<p>Nat\u00fcrlich funktionieren digitale Marketingtechniken am besten f\u00fcr \u00f6ffentliche oder kostenlose Inhalte, aber das bedeutet nicht, dass Ihre privaten, nur f\u00fcr Mitglieder zug\u00e4nglichen Inhalte nicht in irgendeiner Weise f\u00fcr digitale Medien wiederverwendet werden k\u00f6nnen. Teilen Sie eine besonders fantastische \u00dcberschrift mit einem knackigen Tweet wie \u201cAbonnieren Sie, um Beitr\u00e4ge wie _____ zu erhalten\u201d, um neue Abonnenten zu gewinnen.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/03\/repurposing-content\" target=\"_blank\" rel=\"noopener noreferrer\">Wiederverwendung<\/a> Alte Inhalte, die nur f\u00fcr Mitglieder zug\u00e4nglich waren, in einen Newsletter umwandeln. Wenn Sie eine Mitgliederseite haben, ist Ihre Inhaltsbibliothek wahrscheinlich unbegrenzt. Nutzen Sie Ihre Archive und strukturieren Sie einige dieser alten Inhalte neu, um sie in sozialen Medien oder E-Mails zu teilen. Das Sch\u00f6ne an einer sich schnell ver\u00e4ndernden digitalen Medienwelt ist, dass das, was vor einem Jahr gesagt wurde, wahrscheinlich wiederholt werden kann.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_responding_to_comments\"><\/span><b>Nicht auf Kommentare zu reagieren.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hat Ihr neuester und bester Beitrag eine Lawine von Kommentaren ausgel\u00f6st? Das ist gro\u00dfartig. Haben Sie auf alle geantwortet? Wenn nicht, sollten Sie das tun!<\/p>\n\n\n\n<p>Wenn Menschen sich die Zeit nehmen, Ihnen mitzuteilen, dass ihnen etwas an Ihren Inhalten gef\u00e4llt, sollten Sie sich die Zeit nehmen, auf sie einzugehen. Wenn Ihnen jemand eine Frage zu etwas stellt, das Sie geschrieben haben, sollten Sie sie beantworten. Wenn Sie mit Ihrer Leserschaft interagieren, f\u00fchlen sich Ihre Leser anerkannt, gesch\u00e4tzt und mit Ihnen und Ihrer Marke verbunden.<\/p>\n\n\n\n<p>Nehmen Sie sich jede Woche ein wenig Zeit, um Ihren Fans zu antworten und sie daran zu erinnern, dass Sie eine echte Person hinter dem Bildschirm sind, die ihr Feedback sieht und sch\u00e4tzt.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6e8e9\">Erstellen Sie das Online-Gesch\u00e4ft, von dem Sie schon immer getr\u00e4umt haben, mit <a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\">MemberPress<\/a>!<\/p>\n\n\n\n<p>Behalten Sie diese h\u00e4ufigen Fehler bei Inhalten im Hinterkopf, und Sie sind auf dem besten Weg, gro\u00dfartige, fehlerfreie Inhalte f\u00fcr Ihre Website zu erstellen! 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class=\"aioseo-breadcrumb\">\n\t10 Mistakes to Avoid when Creating Content\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/content\/"},{"label":"10 Mistakes to Avoid when Creating Content","link":"https:\/\/memberpress.com\/de\/blog\/10-mistakes-to-avoid-when-creating-content\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"5","content_native":[{"type":"core\/paragraph","render":"<p>As someone who's been producing and consuming online content for quite some time now, I\u2019ve noticed a couple of trends that set quality content apart from the rest.<\/p>","content":[{"type":"text","data":"As someone who's been producing and consuming online content for quite some time now, I\u2019ve noticed a couple of trends that set quality content apart from the rest."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, I\u2019d like to share with you 10 common mistakes content creators tend to make and some easy ways to avoid them. <em>(Disclaimer: everyone has made these mistakes at some point or another, myself included. But by making yourself aware of them and consciously striving to remedy the situation, you can slowly phase them out, one at a time.)<\/em><\/p>","content":[{"type":"text","data":"In this post, I\u2019d like to share with you 10 common mistakes content creators tend to make and some easy ways to avoid them. <em>(Disclaimer: everyone has made these mistakes at some point or another, myself included. But by making yourself aware of them and consciously striving to remedy the situation, you can slowly phase them out, one at a time.)<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019ve got a membership site or any other site that delivers high volumes of content, you want your readers to trust you, follow you, and come back to you for more. At the same time, you want to develop a system for publishing content that feels routine and manageable for your busy life.<\/p>","content":[{"type":"text","data":"When you\u2019ve got a membership site or any other site that delivers high volumes of content, you want your readers to trust you, follow you, and come back to you for more. At the same time, you want to develop a system for publishing content that feels routine and manageable for your busy life."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These tips will help you develop the systems and processes you need to become a pro content creator in no time. So let's get started!<\/p>","content":[{"type":"text","data":"These tips will help you develop the systems and processes you need to become a pro content creator in no time. So let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-background\" style=\"background-color:#e6e8e9\">Are you ready to start your own online business? <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">Create one with MemberPress now!<\/a><\/p>","content":[{"type":"text","data":"<p class=\"has-background\" style=\"background-color:#e6e8e9\">Are you ready to start your own online business? <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">Create one with MemberPress now!<\/a><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"backgroundColor":"#e6e8e9"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">10 Common Content Mistakes<\/h2>","content":"10 h\u00e4ufige Fehler bei Inhalten","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Writing bad headlines. <\/b><\/h3>","content":"Schlechte Schlagzeilen schreiben.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your post's headline is the first thing people are going to read. Headlines can make or break your content, and they typically range from <i>\u201cBeen there, read that\u201d<\/i> to <i>\u201cI have no idea what this post could be about.\u201d<\/i><\/p>","content":[{"type":"text","data":"Your post's headline is the first thing people are going to read. Headlines can make or break your content, and they typically range from <i>\u201cBeen there, read that\u201d<\/i> to <i>\u201cI have no idea what this post could be about.\u201d<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You never want your headlines to fall on either end of this spectrum. You want headlines that are clever and inviting, but most importantly, you want your headlines to give the reader a clear idea of what your article is about. If the reader can\u2019t tell within five seconds of reading your headline what your post is about, chances are he\/she is not going to click it to read the rest of the post.<\/p>","content":[{"type":"text","data":"You never want your headlines to fall on either end of this spectrum. You want headlines that are clever and inviting, but most importantly, you want your headlines to give the reader a clear idea of what your article is about. If the reader can\u2019t tell within five seconds of reading your headline what your post is about, chances are he\/she is not going to click it to read the rest of the post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are also best practices when it comes to headline formatting. For example, including certain words and keeping your headlines a certain length can increase your chances of engagement. There are a ton of headline analyzer tools out there to help you with this aspect of headline construction. The <a href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noopener noreferrer\">free analyzer by CoSchedule<\/a> is a great one to check out.<\/p>","content":[{"type":"text","data":"There are also best practices when it comes to headline formatting. For example, including certain words and keeping your headlines a certain length can increase your chances of engagement. There are a ton of headline analyzer tools out there to help you with this aspect of headline construction. The <a href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noopener noreferrer\">free analyzer by CoSchedule<\/a> is a great one to check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Failing to proofread.<\/b><\/h3>","content":"Fehlendes Korrekturlesen.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Nothing makes me click away from a post faster than an abundance of spelling and grammar errors. I understand that typos happen from time to time, but if I\u2019m reading a post that has error after error after error, it makes me feel like the writer just didn't care. If the content is riddled with errors, how can I trust that the information provided therein is authoritative or valuable?<\/p>","content":[{"type":"text","data":"Nothing makes me click away from a post faster than an abundance of spelling and grammar errors. I understand that typos happen from time to time, but if I\u2019m reading a post that has error after error after error, it makes me feel like the writer just didn't care. If the content is riddled with errors, how can I trust that the information provided therein is authoritative or valuable?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you struggle with spelling, grammar, usage, mechanics, and punctuation, you might consider hiring a freelance copyeditor to give your content a quick once-over. Sites like Elance, Outsource, and <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fiverr<\/a> are all great for finding low budget help.<\/p>","content":[{"type":"text","data":"If you struggle with spelling, grammar, usage, mechanics, and punctuation, you might consider hiring a freelance copyeditor to give your content a quick once-over. Sites like Elance, Outsource, and <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fiverr<\/a> are all great for finding low budget help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As another option, consider using an app like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a>. It's a great, free way to whip your content in to shape and learn a lot along the way.<\/p>","content":[{"type":"text","data":"As another option, consider using an app like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a>. It's a great, free way to whip your content in to shape and learn a lot along the way."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Not using visual aids.<\/b><\/h3>","content":"Keine visuellen Hilfsmittel verwenden.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Text and content are paramount, but visual aids are what catch the viewer\u2019s eye, spike their curiosity, and guide them through content. It's a fact: posts without images have much higher bounce rates than those that include them.<\/p>","content":[{"type":"text","data":"Text and content are paramount, but visual aids are what catch the viewer\u2019s eye, spike their curiosity, and guide them through content. It's a fact: posts without images have much higher bounce rates than those that include them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Stock images are a great resource. If you're on a budget and can't afford a subscription to one of the bigger image banks, check out a free one like <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a>. It's full of gorgeous images on just about every topic you can imagine, and every single one is free.<\/p>","content":[{"type":"text","data":"Stock images are a great resource. If you're on a budget and can't afford a subscription to one of the bigger image banks, check out a free one like <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a>. It's full of gorgeous images on just about every topic you can imagine, and every single one is free."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition to incorporating images, be sure to use typographical aids such as bolded text, italics, different sized headers, numbered\/bulleted lists, different colored links, and so on.<\/p>","content":[{"type":"text","data":"In addition to incorporating images, be sure to use typographical aids such as bolded text, italics, different sized headers, numbered\/bulleted lists, different colored links, and so on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are lots of ways to break up the monotony of black text on a white screen. Experiment with a few, and find what feels right for your brand and message.<\/p>","content":[{"type":"text","data":"There are lots of ways to break up the monotony of black text on a white screen. Experiment with a few, and find what feels right for your brand and message."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Not giving credit where credit is due.<\/b><\/h3>","content":"Sie geben nicht die Anerkennung, die ihnen zusteht.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Speaking of using images, if you\u2019re borrowing images from the web, don\u2019t forget to give credit. That goes for pictures from free image banks like Unsplash, as well.<\/p>","content":[{"type":"text","data":"Speaking of using images, if you\u2019re borrowing images from the web, don\u2019t forget to give credit. That goes for pictures from free image banks like Unsplash, as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Giving credit is easy and can be in the form of a caption or a hover over. If you\u2019re feeling especially generous, you can even link out the image to the owner\u2019s website or social profile.<\/p>","content":[{"type":"text","data":"Giving credit is easy and can be in the form of a caption or a hover over. If you\u2019re feeling especially generous, you can even link out the image to the owner\u2019s website or social profile."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Giving credit is not only the right thing to do, it also adds to the authoritativeness and trustworthiness of your work.<\/p>","content":[{"type":"text","data":"Giving credit is not only the right thing to do, it also adds to the authoritativeness and trustworthiness of your work."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Posting inconsistently.<\/b><\/h3>","content":"Inkonsequenz bei der Buchung.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Sometimes, life happens, and creating content gets pushed to the back burner. But if you\u2019ve made a public promise to your readers to share new content every Wednesday and you fail to do so for an extended period of time, you\u2019re going to lose credibility with your readership.<\/p>","content":[{"type":"text","data":"Sometimes, life happens, and creating content gets pushed to the back burner. But if you\u2019ve made a public promise to your readers to share new content every Wednesday and you fail to do so for an extended period of time, you\u2019re going to lose credibility with your readership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is especially true if your readers are paying for your content. The easiest way to battle inconsistency is to set realistic, <em>not idealistic<\/em>, goals for sharing content when you\u2019re just starting out.<\/p>","content":[{"type":"text","data":"This is especially true if your readers are paying for your content. The easiest way to battle inconsistency is to set realistic, <em>not idealistic<\/em>, goals for sharing content when you\u2019re just starting out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Start with one post a week and slowly build up as creating content becomes less and less of a struggle. Make yourself an <a href=\"https:\/\/blog.hubspot.com\/marketing\/business-blog-editorial-calendar-templates\" target=\"_blank\" rel=\"noopener noreferrer\">editorial calendar<\/a> and put deadlines for drafts into your calendar.<\/p>","content":[{"type":"text","data":"Start with one post a week and slowly build up as creating content becomes less and less of a struggle. Make yourself an <a href=\"https:\/\/blog.hubspot.com\/marketing\/business-blog-editorial-calendar-templates\" target=\"_blank\" rel=\"noopener noreferrer\">editorial calendar<\/a> and put deadlines for drafts into your calendar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Duplicating content.<\/b><\/h3>","content":"Duplizieren von Inhalten.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Have you ever written a particularly fantastic guest post that you just HAD to share on your own site? That\u2019s great! You should absolutely share it with your loyal readership, but you should do it in a way that keeps your content from being marked as spam by search engines.<\/p>","content":[{"type":"text","data":"Have you ever written a particularly fantastic guest post that you just HAD to share on your own site? That\u2019s great! You should absolutely share it with your loyal readership, but you should do it in a way that keeps your content from being marked as spam by search engines."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sharing identical content on multiple sites makes you seem redundant to both your readers and search engines. Rather than copying and pasting, you can either rewrite the post to say the<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> same things with different words<\/a>, or you can write a fantastic intro on your site and then link out to the original piece.<\/p>","content":[{"type":"text","data":"Sharing identical content on multiple sites makes you seem redundant to both your readers and search engines. Rather than copying and pasting, you can either rewrite the post to say the<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> same things with different words<\/a>, or you can write a fantastic intro on your site and then link out to the original piece."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Feel free to reuse the image for the original content, or better yet, take a screenshot of the piece and use that. Never, ever duplicate content.<\/p>","content":[{"type":"text","data":"Feel free to reuse the image for the original content, or better yet, take a screenshot of the piece and use that. Never, ever duplicate content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Not using internal or external links.<\/b><\/h3>","content":"Keine internen oder externen Links verwenden.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>All too often I find myself reading a piece and coming across something or someone I\u2019ve never heard of. So I open a new tab and do a Google search. But then I get distracted in my search and sometimes forget to finish reading the original piece. How unfortunate is that?<\/p>","content":[{"type":"text","data":"All too often I find myself reading a piece and coming across something or someone I\u2019ve never heard of. So I open a new tab and do a Google search. But then I get distracted in my search and sometimes forget to finish reading the original piece. How unfortunate is that?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By inserting links to what you\u2019re referencing in your articles, you can help direct eyes to exactly what you want your readers to see. Additionally, inserting links gives the reader the option to click and do their research after finishing reading YOUR piece.<\/p>","content":[{"type":"text","data":"By inserting links to what you\u2019re referencing in your articles, you can help direct eyes to exactly what you want your readers to see. Additionally, inserting links gives the reader the option to click and do their research after finishing reading YOUR piece."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Just be sure to click the \"open in a new tab\" option when adding links. That way, your reader won't be directed away from your article when they click on its links.<\/p>","content":[{"type":"text","data":"Just be sure to click the \"open in a new tab\" option when adding links. That way, your reader won't be directed away from your article when they click on its links."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Equally important to linking externally is linking to older posts within your blog. Why? Because it shows readers that you're an industry expert. It makes them want to go back and explore your older posts and encourages them to come back in the future. Linking is a great way to prove to your readers that you\u2019re worth subscribing to.<\/p>","content":[{"type":"text","data":"Equally important to linking externally is linking to older posts within your blog. Why? Because it shows readers that you're an industry expert. It makes them want to go back and explore your older posts and encourages them to come back in the future. Linking is a great way to prove to your readers that you\u2019re worth subscribing to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Focusing only on the numbers. <\/b><\/h3>","content":"Sie konzentrieren sich nur auf die Zahlen.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Tracking your stats is important, but it\u2019s not the end-all-be-all of creating content. You should absolutely check in a few times a week to see how many views your content is getting, where those clicks are coming from, and who\u2019s clicking out and where to.<\/p>","content":[{"type":"text","data":"Tracking your stats is important, but it\u2019s not the end-all-be-all of creating content. You should absolutely check in a few times a week to see how many views your content is getting, where those clicks are coming from, and who\u2019s clicking out and where to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Just don\u2019t do it obsessively. I used to be very guilty of this \u2013 publishing a post and then obsessively refreshing my stat checker for the rest of the day. It\u2019s all too easy to get swept up in the importance of your numbers, but remember that your time is always <em>better<\/em> <em>spent<\/em> researching and drafting new content.<\/p>","content":[{"type":"text","data":"Just don\u2019t do it obsessively. I used to be very guilty of this \u2013 publishing a post and then obsessively refreshing my stat checker for the rest of the day. It\u2019s all too easy to get swept up in the importance of your numbers, but remember that your time is always <em>better<\/em> <em>spent<\/em> researching and drafting new content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, organic content takes time to gain ground. Obsessively checking your metrics in the beginning can be deceptively discouraging. And discouragement could keep you from creating the new content you need to succeed.<\/p>","content":[{"type":"text","data":"Plus, organic content takes time to gain ground. Obsessively checking your metrics in the beginning can be deceptively discouraging. And discouragement could keep you from creating the new content you need to succeed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Not using digital media.<\/b><\/h3>","content":"Keine Nutzung digitaler Medien.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>You may be sharing content every day or every week, but are you reaching your peeps? If you aren\u2019t blasting your posts out to your mailing list and you aren\u2019t posting links to your Twitter and Facebook, you\u2019re not maximizing your reach.<\/p>","content":[{"type":"text","data":"You may be sharing content every day or every week, but are you reaching your peeps? If you aren\u2019t blasting your posts out to your mailing list and you aren\u2019t posting links to your Twitter and Facebook, you\u2019re not maximizing your reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Obviously, digital marketing techniques work best for public or free content, but that doesn\u2019t mean that your private, members-only content can\u2019t be repurposed in some way for digital media. Share a particularly fantastic headline with a snappy \u201csubscribe to get posts like _____\u201d tweet to entice new subscribers.<\/p>","content":[{"type":"text","data":"Obviously, digital marketing techniques work best for public or free content, but that doesn\u2019t mean that your private, members-only content can\u2019t be repurposed in some way for digital media. Share a particularly fantastic headline with a snappy \u201csubscribe to get posts like _____\u201d tweet to entice new subscribers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/03\/repurposing-content\" target=\"_blank\" rel=\"noopener noreferrer\">Repurpose<\/a> old members-only content into a newsletter blast. When you\u2019ve got a membership site, chances are your library of content knows no bounds. Tap into your archives and restructure some of that old content to share on social media or in emails. The beauty of a rapidly changing digital media sphere is that what was said even a year ago probably bears repeating.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/03\/repurposing-content\" target=\"_blank\" rel=\"noopener noreferrer\">Repurpose<\/a> old members-only content into a newsletter blast. When you\u2019ve got a membership site, chances are your library of content knows no bounds. Tap into your archives and restructure some of that old content to share on social media or in emails. The beauty of a rapidly changing digital media sphere is that what was said even a year ago probably bears repeating."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><b>Not responding to comments.<\/b><\/h3>","content":"Nicht auf Kommentare zu reagieren.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Did your latest and greatest post get an avalanche of comments? That\u2019s awesome. Did you respond to all of them? If not, you should!<\/p>","content":[{"type":"text","data":"Did your latest and greatest post get an avalanche of comments? That\u2019s awesome. Did you respond to all of them? If not, you should!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When people take the time to let you know they love something about your content, you should take the time to engage with them. When people ask you a question in reference to something you wrote, you need to answer them. Interacting with your readership makes your readers feel recognized, appreciated, and connected to you and your brand.<\/p>","content":[{"type":"text","data":"When people take the time to let you know they love something about your content, you should take the time to engage with them. When people ask you a question in reference to something you wrote, you need to answer them. Interacting with your readership makes your readers feel recognized, appreciated, and connected to you and your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Set aside a little bit of time each week to respond to your fan base and remind them that you\u2019re a real person behind the screen who sees and appreciates their feedback.<\/p>","content":[{"type":"text","data":"Set aside a little bit of time each week to respond to your fan base and remind them that you\u2019re a real person behind the screen who sees and appreciates their feedback."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-background\" style=\"background-color:#e6e8e9\">Create the online business you've been dreaming of with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a>!<\/p>","content":[{"type":"text","data":"<p class=\"has-background\" style=\"background-color:#e6e8e9\">Create the online business you've been dreaming of with <a href=\"https:\/\/memberpress.com\/plans\/pricing\/\">MemberPress<\/a>!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"backgroundColor":"#e6e8e9"}},{"type":"core\/paragraph","render":"<p>Keep these common content mistakes in mind, and you'll be well on your way to creating awesome, error-free content for your site! If you\u2019ve got any additional tips or mistakes to avoid, please drop them in the comments below. We always love to hear from you!<\/p>","content":[{"type":"text","data":"Keep these common content mistakes in mind, and you'll be well on your way to creating awesome, error-free content for your site! If you\u2019ve got any additional tips or mistakes to avoid, please drop them in the comments below. We always love to hear from you!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, then please follow us on&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong>Facebook<\/strong><\/a>&nbsp;for more great content. You can also find Memberpress on&nbsp;<a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","content":[{"type":"text","data":"If you liked this post, then please follow us on&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong>Facebook<\/strong><\/a>&nbsp;for more great content. You can also find Memberpress on&nbsp;<a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/5920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/1493"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=5920"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/5920\/revisions"}],"predecessor-version":[{"id":79537,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/5920\/revisions\/79537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/15908"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=5920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=5920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=5920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}