Zweitens, und fast ebenso wichtig, m\u00fcssen Sie wissen, dass Ihre E-Mails schnell und zuverl\u00e4ssig in den Posteing\u00e4ngen Ihrer Mitglieder ankommen.<\/p>\n\n\n\n

In all den Jahren, in denen ich im Support t\u00e4tig bin, habe ich nur sehr wenige Website-Besitzer gesehen, die sich Gedanken dar\u00fcber gemacht haben, wie ihre E-Mails versendet werden, von wo aus sie versendet werden und welche potenziellen Probleme auftreten k\u00f6nnten, wenn sie WordPress-E-Mails als Standard verwenden.<\/p>\n\n\n\n

Verstehen Sie mich nicht falsch, die Tatsache, dass WordPress fast immer in der Lage ist, E-Mails zu versenden, ohne dass Sie auch nur einen Finger r\u00fchren m\u00fcssen, um dies zu erm\u00f6glichen, ist unglaublich. Aber es gibt einige potenzielle Probleme, die ber\u00fccksichtigt werden sollten.<\/p>\n\n\n\n

<\/span>Das Problem mit WordPress Mail<\/span><\/h2>\n\n\n\n
Ohne hier zu sehr ins Detail zu gehen, versucht WordPress (standardm\u00e4\u00dfig), E-Mails nach M\u00f6glichkeit \u00fcber einen lokalen Mailserver zu versenden. Das bedeutet, dass Ihre E-Mails in 99% der F\u00e4lle von demselben Webserver kommen, auf dem Ihre Website gehostet wird. Das h\u00f6rt sich nicht so schlimm an, aber hier sind die Probleme, die oft \u00fcbersehen werden:<\/p>\n\n\n\n
Nutzen Sie einen gemeinsamen Hosting-Server? Wenn ja, was haben andere Website-Besitzer auf diesem Server getan, um seinen Ruf sch\u00e4digen<\/a> mit E-Mail-Anbietern?<\/li>
Welche Vorgeschichte hat die IP-Adresse Ihres Servers mit E-Mail-Sperrlisten<\/a>?<\/li>
Erlaubt es Ihr Webhost, die Absender-E-Mail-Adresse und den Absendernamen in ausgehenden E-Mails anzupassen?<\/li>
Setzt Ihr Webhost Grenzen f\u00fcr die Anzahl der E-Mails, die Sie pro Tag\/Monat versenden k\u00f6nnen? Wenn ja, wie hoch sind diese Grenzen? Wie wahrscheinlich ist es, dass Sie sie erreichen?<\/li>
Wie hoch ist die Betriebszeit des Mailservers Ihres Hosts und wie schnell k\u00f6nnen\/werden Probleme behoben?<\/li>
Was passiert mit E-Mails, die nicht gesendet werden k\u00f6nnen? Werden sie erneut versucht - oder einfach verworfen?<\/li>
Wie viele andere Benutzer teilen sich den Mailserver mit Ihnen? Wie schnell bearbeitet der Webhost die Anfragen?<\/li><\/ul>\n\n\n\n
Es gibt noch weitere Probleme, aber diese sind die h\u00e4ufigsten und ein guter Ausgangspunkt, um festzustellen, ob Ihr E-Mail-Server zuverl\u00e4ssig sein wird oder nicht.<\/p>\n\n\n\n
Nehmen wir an, Sie haben in MemberPress eine Erinnerungs-E-Mail konfiguriert, um Mitglieder eine Woche vor Ablauf ihrer Kreditkarte zu benachrichtigen. Stellen Sie sich nun vor, dass Sie 800 Personen haben (etwas \u00fcbertrieben, aber f\u00fcr eine gro\u00dfe Abonnement-Website nicht unwahrscheinlich), deren Kreditkarten am Ende des laufenden Monats ablaufen werden.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>ansehen >> Memberpress E-Mails \u00dcbersicht<\/figcaption><\/figure>\n\n\n\nAn dem Tag, an dem die Erinnerung ausgel\u00f6st wird, versendet MemberPress im Laufe des Tages 800 E-Mails an diese Mitglieder, um sie dar\u00fcber zu informieren, dass sie ihre Kreditkartendaten aktualisieren m\u00fcssen.<\/p>\n\n\n\nStellen Sie sich nun vor, Ihr Webhost begrenzt die Anzahl Ihrer E-Mails auf 300 pro Tag und schickt dar\u00fcber hinaus alle E-Mails in ein schwarzes Loch, sobald Sie dieses Limit erreicht haben. Das bedeutet, dass 500 Personen keine Ahnung haben, dass ihre Kreditkarten aktualisiert werden m\u00fcssen, bevor ihr Abonnement ausl\u00e4uft!<\/em><\/p>\n\n\n\nOder wie w\u00e4re es, wenn Ihr Mailserver bei vielen gro\u00dfen E-Mail-Anbietern auf eine Sperrliste gesetzt w\u00fcrde? Wie viele dieser 800 Personen w\u00fcrden diese E-Mail nie sehen, weil sie als Spam markiert wurde?<\/p>\n\n\n\nSie sollten diese Punkte ernsthaft in Betracht ziehen, wenn Sie sich eine Menge an Kundenbetreuung und finanziellem Kopfzerbrechen ersparen wollen. Dies ist entscheidend, wenn Sie eine Mitgliedschaftsseite mit etwas wie MemberPress betreiben.<\/p>\n\n\n\nIhre Mitglieder erwarten fast unmittelbar nach der Anmeldung E-Mails mit Anweisungen, und sie m\u00f6chten zweifellos daran erinnert werden, bevor ihr Abonnement abl\u00e4uft oder automatisch verl\u00e4ngert wird. Wenn sie keine <a href=\"https:\/\/memberpress.com\/de\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">gemahnt, bevor sie aufgeladen werden<\/a> k\u00f6nnen Sie sicher sein, dass sie nicht zufrieden mit Ihnen sein werden. Und es macht nie Spa\u00df, angeschrien zu werden, Punkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Es gibt eine L\u00f6sung!<\/span><\/h2>\n\n\n\nJetzt denken Sie wahrscheinlich: \"Toll! Noch eine Sache, \u00fcber die man sich Sorgen machen muss.\" Aber ich habe eine gute Nachricht: Diese Probleme k\u00f6nnen vermieden werden.<\/p>\n\n\n\nZun\u00e4chst m\u00fcssen Sie die <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">WP Mail SMTP<\/a> Plugin. Es behebt Ihre E-Mail-Zustellbarkeitsprobleme, indem es WordPress so rekonfiguriert, dass es beim Senden von E-Mails einen SMTP-Anbieter eines Drittanbieters verwendet.<\/p>\n\n\n\nZweitens m\u00fcssen Sie Ihre SMTP-Anbieter ausw\u00e4hlen. Einige gute Anbieter sind <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>und <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>\n\n\n\nEine gro\u00dfartige Sache bei den meisten Mailing-Diensten von Drittanbietern ist, dass alle E-Mails und Fehlversandwarnungen protokolliert werden. Wenn sich ein Kunde dar\u00fcber beschwert, dass er eine E-Mail nicht erhalten hat, k\u00f6nnen Sie im Protokoll nachsehen, ob es ein Problem bei der Zustellung seiner E-Mail gab. In den meisten F\u00e4llen hat der Kunde bei der Anmeldung einfach nur seine E-Mail-Adresse falsch eingegeben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Installieren eines E-Mail-Dienstes eines Drittanbieters<\/span><\/h2>\n\n\n\nMailGun und Amazon haben auch kostenlose Tiers, die Sie verwenden k\u00f6nnen, aber f\u00fcr diese Installationsanleitung werde ich SendGrid verwenden.<\/p>\n\n\n\nSchritt 1 - Anmeldung bei SendGrid<\/strong><\/p>\n\n\n\nKopf nach <a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> und erstellen Sie Ihr kostenloses Konto.<\/p>\n\n\n\nSchritt 2 - WordPress anweisen, E-Mails \u00fcber SendGrid zu versenden<\/strong><\/p>\n\n\n\nDas h\u00f6rt sich kompliziert an, aber es ist wirklich einfach. Ich verspreche es. Gehen Sie zu Ihrem WordPress-Dashboard > Plugins > Neu hinzuf\u00fcgen. Suchen Sie nun nach \"SendGrid\" und installieren Sie das offizielle SendGrid-Plugin.<\/p>\n\n\n\nNachdem Sie das Plugin installiert und aktiviert haben, gehen Sie in Ihrem WordPress-Dashboard zu \u201eEinstellungen\u201c > \u201eSendGrid\u201c. Geben Sie Ihren Benutzernamen und Ihr Passwort f\u00fcr das von Ihnen erstellte kostenlose SendGrid-Konto ein, w\u00e4hlen Sie die API-Methode aus und speichern Sie die Einstellungen.<\/p>\n\n\n\nMemberPress \u00fcberschreibt die Felder \"Name\" und \"Absenderadresse\" unter \"E-Mail-Einstellungen\", so dass diese nicht ausgef\u00fcllt werden m\u00fcssen.<\/p>\n\n\n\nDas war's! Sie k\u00f6nnen jetzt ruhig schlafen, denn Sie wissen, dass Ihre E-Mails schnell zugestellt werden und dass <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> k\u00fcmmert sich f\u00fcr Sie um all die stressigen Aufgaben.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should always have a backup! Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members’ inboxes. In all my years in support I’ve […]<\/p>\n","protected":false},"author":20,"featured_media":15210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[233,236,237,25,51],"class_list":["post-6464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-mailing-services","tag-membership-services","tag-sendgrid","tag-wordpress","tag-wordpress-membership-software","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul C\"\/>\n\t<meta name=\"keywords\" content=\"mailing services,membership services,sendgrid,wordpress,wordpress membership software\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Membership Email Deliverability - 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