{"id":6464,"date":"2015-05-20T10:00:00","date_gmt":"2015-05-20T16:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=6464"},"modified":"2024-10-01T10:39:01","modified_gmt":"2024-10-01T14:39:01","slug":"membership-email-deliverability-its-a-big-deal","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/","title":{"rendered":"Zustellbarkeit von Mitgliedschafts-E-Mails - eine gro\u00dfe Sache!"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email.jpg\" alt=\"E-Mail-Erinnerungen WordPress-Mitgliedschaft Plugin\" class=\"wp-image-6278\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email-150x150.jpg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email-170x170.jpg 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email-156x156.jpg 156w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Die jahrelange Arbeit im WordPress-Support hat mich eine Menge wichtiger Lektionen gelehrt, sowohl gute als auch schlechte. Erstens: Sie sollten <a href=\"https:\/\/memberpress.com\/de\/2014\/08\/its-coming-so-be-ready-with-a-backup-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">immer ein Backup haben<\/a>!<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e01823abfa4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e01823abfa4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#The_Problem_with_WordPress_Mail\" >Das Problem mit WordPress Mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#There_is_a_Solution\" >Es gibt eine L\u00f6sung!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#Installing_a_Third_Party_Email_Service\" >Installieren eines E-Mail-Dienstes eines Drittanbieters<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Zweitens, und fast ebenso wichtig, m\u00fcssen Sie sicher sein, dass Ihre E-Mails schnell und zuverl\u00e4ssig in den Posteing\u00e4ngen Ihrer Mitglieder ankommen.<\/p>\n\n\n\n<p>In all meinen Jahren im Support habe ich nur sehr wenige Website-Betreiber gesehen, die sich Gedanken dar\u00fcber gemacht haben, wie ihre E-Mails versendet werden, von wo aus sie versendet werden und welche potenziellen Probleme auftreten k\u00f6nnen, wenn sie die WordPress-E-Mails als Standard belassen.<\/p>\n\n\n\n<p>Verstehen Sie mich nicht falsch, die Tatsache, dass WordPress fast immer in der Lage ist, E-Mails zu versenden, ohne dass Sie auch nur einen Finger r\u00fchren m\u00fcssen, ist unglaublich. Aber es gibt einige potenzielle Probleme, die ber\u00fccksichtigt werden sollten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Problem_with_WordPress_Mail\"><\/span>Das Problem mit WordPress Mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ohne hier zu sehr ins Technische zu gehen: WordPress versucht (standardm\u00e4\u00dfig), E-Mails nach M\u00f6glichkeit \u00fcber einen lokalen Mailserver zu versenden. Das bedeutet, dass Ihre E-Mails in 99% der F\u00e4lle von demselben Webserver stammen, auf dem auch Ihre Website gehostet wird. Das klingt zun\u00e4chst nicht weiter schlimm, aber es gibt einige Probleme, die dabei oft \u00fcbersehen werden:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Befinden Sie sich auf einem Shared-Hosting-Server? Wenn ja, was haben andere Website-Betreiber auf dem Server unternommen, um <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">seinen Ruf sch\u00e4digen<\/a> mit E-Mail-Anbietern?<\/li><li>Welche Geschichte hat die IP-Adresse Ihres Servers mit <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">E-Mail-Sperrlisten<\/a>?<\/li><li>Erlaubt Ihnen Ihr Webhost, die Absenderadresse und den Absendernamen in ausgehenden E-Mails anzupassen?<\/li><li>Begrenzt Ihr Webhost die Anzahl der E-Mails, die Sie pro Tag\/Monat versenden k\u00f6nnen? Wenn ja, wie hoch sind diese Grenzen? Wie wahrscheinlich ist es, dass Sie diese Grenzen erreichen?<\/li><li>Wie hoch ist die Betriebszeit des Mailservers Ihres Hosts und wie schnell k\u00f6nnen\/werden Probleme behoben?<\/li><li>Was passiert mit E-Mails, die nicht gesendet werden k\u00f6nnen? Werden sie erneut versucht \u2013 oder einfach gel\u00f6scht?<\/li><li>Wie viele andere Benutzer teilen sich den Mailserver mit Ihnen? Wie schnell bearbeitet der Webhost die Anfragen?<\/li><\/ul>\n\n\n\n<p>Es gibt noch andere Probleme, aber diese sind die h\u00e4ufigsten und ein guter Ausgangspunkt, um festzustellen, ob Ihr E-Mail-Server zuverl\u00e4ssig ist oder nicht.<\/p>\n\n\n\n<p>Nehmen wir beispielsweise an, Sie haben in MemberPress eine Erinnerungs-E-Mail konfiguriert, um Mitglieder eine Woche vor Ablauf ihrer Kreditkarte zu benachrichtigen. Stellen Sie sich nun vor, Sie haben 800 Personen (etwas \u00fcbertrieben, aber f\u00fcr eine gro\u00dfe Abonnement-Website nicht unrealistisch), deren Kreditkarten am Ende des laufenden Monats ablaufen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"6LsIROX2B6eh9YSmQKx7ejufMk0CVZgBqGWryD8T1OwzPHEPoq2pF9R3XmQNcWrZs4UcUz\"><div class=\"responsive-video\"><iframe title=\"MemberPress Emails \u00dcbersicht (Anpassen der an Ihre Mitglieder gesendeten Emails)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OIHmy-8c85k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch &gt;&gt; \u00dcbersicht \u00fcber Memberpress-E-Mails<\/figcaption><\/figure>\n\n\n\n<p>An dem Tag, an dem die Erinnerung ausgel\u00f6st wird, versendet MemberPress im Laufe des Tages 800 E-Mails an diese Mitglieder, um sie dar\u00fcber zu informieren, dass sie ihre Kreditkartendaten aktualisieren m\u00fcssen.<\/p>\n\n\n\n<p>Stellen Sie sich nun vor, dass Ihr <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Web-Host<\/a> beschr\u00e4nkt Sie auf 300 E-Mails pro Tag, und dar\u00fcber hinaus werden alle E-Mails, die dieses Limit \u00fcberschreiten, in ein schwarzes Loch geworfen. <em>Das bedeutet, dass 500 Personen nun keine Ahnung haben, dass ihre Kreditkarten aktualisiert werden m\u00fcssen, bevor ihr Abonnement ausl\u00e4uft!<\/em><\/p>\n\n\n\n<p>Oder was w\u00e4re, wenn Ihr Mailserver von vielen gro\u00dfen E-Mail-Anbietern auf eine Sperrliste gesetzt worden w\u00e4re? Wie viele dieser 800 Personen w\u00fcrden diese E-Mail niemals zu Gesicht bekommen, weil sie als Spam markiert wurde?<\/p>\n\n\n\n<p>Sie sollten diese Punkte ernsthaft ber\u00fccksichtigen, wenn Sie sich viel Kundensupport und finanzielle Probleme ersparen m\u00f6chten. Dies ist besonders wichtig, wenn Sie eine Mitgliederseite mit etwas wie MemberPress betreiben.<\/p>\n\n\n\n<p>Ihre Mitglieder erwarten fast unmittelbar nach der Anmeldung E-Mails mit Anweisungen und m\u00f6chten zweifellos vor Ablauf oder automatischer Verl\u00e4ngerung ihres Abonnements daran erinnert werden. Wenn sie diese nicht erhalten, <a href=\"https:\/\/memberpress.com\/de\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">gemahnt, bevor sie aufgeladen werden<\/a> Sie k\u00f6nnen sicher sein, dass sie nicht gl\u00fccklich mit Ihnen sein werden. Und es macht einfach keinen Spa\u00df, angeschrien zu werden, Punkt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"There_is_a_Solution\"><\/span>Es gibt eine L\u00f6sung!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Im Moment denken Sie wahrscheinlich: \u201cNa toll! Noch etwas, wor\u00fcber ich mir Gedanken machen und mir Sorgen machen muss.\u201d Aber ich habe eine gute Nachricht: Diese Probleme lassen sich vermeiden.<\/p>\n\n\n\n<p>Zun\u00e4chst m\u00fcssen Sie die <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">WP Mail SMTP<\/a> Plugin. Es behebt Ihre E-Mail-Zustellbarkeitsprobleme, indem es WordPress so rekonfiguriert, dass es beim Senden von E-Mails einen SMTP-Anbieter eines Drittanbieters verwendet.<\/p>\n\n\n\n<p>Zweitens m\u00fcssen Sie Ihre SMTP-Anbieter von Drittanbietern ausw\u00e4hlen. Einige gute Anbieter sind beispielsweise <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>und <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>\n\n\n\n<p>Eine gro\u00dfartige Sache bei den meisten Mailing-Diensten von Drittanbietern ist, dass alle E-Mails und Fehlversandwarnungen protokolliert werden. Wenn sich ein Kunde dar\u00fcber beschwert, dass er eine E-Mail nicht erhalten hat, k\u00f6nnen Sie im Protokoll nachsehen, ob es ein Problem bei der Zustellung seiner E-Mail gab. In den meisten F\u00e4llen hat der Kunde bei der Anmeldung einfach nur seine E-Mail-Adresse falsch eingegeben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Installing_a_Third_Party_Email_Service\"><\/span>Installieren eines E-Mail-Dienstes eines Drittanbieters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MailGun und Amazon haben auch kostenlose Tiers, die Sie verwenden k\u00f6nnen, aber f\u00fcr diese Installationsanleitung werde ich SendGrid verwenden.<\/p>\n\n\n\n<p><strong>Schritt 1 \u2013 Bei SendGrid anmelden<\/strong><\/p>\n\n\n\n<p>Kopf nach\u00a0<a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> und erstellen Sie Ihr kostenloses Konto.<\/p>\n\n\n\n<p><strong>Schritt 2 \u2013 WordPress anweisen, E-Mails \u00fcber SendGrid zu versenden<\/strong><\/p>\n\n\n\n<p>Das klingt kompliziert, ist aber ganz einfach. Versprochen. Gehen Sie zu Ihrem WordPress-Dashboard &gt; Plugins &gt; Neu hinzuf\u00fcgen. Suchen Sie nun nach \u201cSendGrid\u201d und installieren Sie das offizielle SendGrid-Plugin.<\/p>\n\n\n\n<p>Nach der Installation und Aktivierung des Plugins gehen Sie zu Ihrem WordPress-Dashboard &gt; Einstellungen &gt; SendGrid. Geben Sie Ihren Benutzernamen und <a href=\"https:\/\/memberpress.com\/go\/lastpass\/\" title=\"Last Pass Partnerlink\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Passwort<\/a> f\u00fcr das von Ihnen erstellte kostenlose SendGrid-Konto, w\u00e4hlen Sie die API-Methode und speichern Sie die Einstellungen.<\/p>\n\n\n\n<p>MemberPress \u00fcberschreibt die Felder \u201cName\u201d und \u201cAbsenderadresse\u201d unter \u201cE-Mail-Einstellungen\u201d, sodass diese nicht ausgef\u00fcllt werden m\u00fcssen.<\/p>\n\n\n\n<p>Das war's! Jetzt k\u00f6nnen Sie beruhigt schlafen, denn Sie wissen, dass Ihre E-Mails schnell zugestellt werden und dass <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> k\u00fcmmert sich f\u00fcr Sie um all die stressigen Aufgaben.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should always have a backup! Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members\u2019 inboxes. In all my years in support I\u2019ve [\u2026]<\/p>\n","protected":false},"author":20,"featured_media":15210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[233,236,237,25,51],"class_list":{"0":"post-6464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-mailing-services","10":"tag-membership-services","11":"tag-sendgrid","12":"tag-wordpress","13":"tag-wordpress-membership-software","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul C\"\/>\n\t<meta name=\"keywords\" content=\"mailing services,membership services,sendgrid,wordpress,wordpress membership software\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Membership Email Deliverability - It&#039;s a big deal!\" \/>\n\t\t<meta property=\"og:description\" content=\"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1019\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-05-20T16:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-10-01T14:39:01+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Membership Email Deliverability - It&#039;s a big deal!\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#blogposting\",\"name\":\"Membership Email Deliverability - It's a big deal!\",\"headline\":\"Membership Email Deliverability \\u2013 It\\u2019s a big deal!\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/cartpauj\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/email_open.jpg\",\"width\":1500,\"height\":1019},\"datePublished\":\"2015-05-20T10:00:00-04:00\",\"dateModified\":\"2024-10-01T10:39:01-04:00\",\"inLanguage\":\"de-DE\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#webpage\"},\"articleSection\":\"Membership Site, Retention and Loyalty, mailing services, membership services, sendgrid, Wordpress, WordPress Membership Software\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#listItem\",\"name\":\"Membership Email Deliverability \\u2013 It\\u2019s a big deal!\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#listItem\",\"position\":3,\"name\":\"Membership Email Deliverability \\u2013 It\\u2019s a big deal!\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/cartpauj\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/cartpauj\\\/\",\"name\":\"Paul C\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/b9420fb806ecb77dfb5d770f11d718be.jpg?ver=1775748830\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/\",\"name\":\"Membership Email Deliverability - It's a big deal!\",\"description\":\"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/cartpauj\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/cartpauj\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/email_open.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#mainImage\",\"width\":1500,\"height\":1019},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/membership-email-deliverability-its-a-big-deal\\\/#mainImage\"},\"datePublished\":\"2015-05-20T10:00:00-04:00\",\"dateModified\":\"2024-10-01T10:39:01-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Membership Email Deliverability - It's a big deal!<\/title>\n\n","aioseo_head_json":{"title":"Zustellbarkeit von Mitgliedschafts-E-Mails - eine gro\u00dfe Sache!","description":"Einige wichtige Erw\u00e4gungen f\u00fcr die Entscheidung zwischen Wordpress und anderer Software von Drittanbietern f\u00fcr den Versand von mitgliederbezogenen E-Mails.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/","robots":"max-image-preview:large","keywords":"mailing services,membership services,sendgrid,wordpress,wordpress membership software","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#blogposting","name":"Membership Email Deliverability - It's a big deal!","headline":"Membership Email Deliverability \u2013 It\u2019s a big deal!","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/cartpauj\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg","width":1500,"height":1019},"datePublished":"2015-05-20T10:00:00-04:00","dateModified":"2024-10-01T10:39:01-04:00","inLanguage":"de-DE","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#webpage"},"articleSection":"Membership Site, Retention and Loyalty, mailing services, membership services, sendgrid, Wordpress, WordPress Membership Software"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#listItem","name":"Membership Email Deliverability \u2013 It\u2019s a big deal!"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#listItem","position":3,"name":"Membership Email Deliverability \u2013 It\u2019s a big deal!","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/cartpauj\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/cartpauj\/","name":"Paul C","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/b9420fb806ecb77dfb5d770f11d718be.jpg?ver=1775748830"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/","name":"Membership Email Deliverability - It's a big deal!","description":"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/cartpauj\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/cartpauj\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#mainImage","width":1500,"height":1019},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/#mainImage"},"datePublished":"2015-05-20T10:00:00-04:00","dateModified":"2024-10-01T10:39:01-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"Membership Email Deliverability - It's a big deal!","og:description":"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.","og:url":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg","og:image:width":1500,"og:image:height":1019,"article:published_time":"2015-05-20T16:00:00+00:00","article:modified_time":"2024-10-01T14:39:01+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Membership Email Deliverability - It's a big deal!","twitter:description":"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/email_open.jpg"},"aioseo_meta_data":{"post_id":"6464","title":"Zustellbarkeit von Mitgliedschafts-E-Mails - eine gro\u00dfe Sache!","description":"Einige wichtige Erw\u00e4gungen f\u00fcr die Entscheidung zwischen Wordpress und anderer Software von Drittanbietern f\u00fcr den Versand von mitgliederbezogenen E-Mails.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 16:29:31","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:19:15","updated":"2026-03-03 15:09:10"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMembership Email Deliverability \u2013 It\u2019s a big deal!\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/de\/blog\/category\/membership-site\/"},{"label":"Membership Email Deliverability \u2013 It\u2019s a big deal!","link":"https:\/\/memberpress.com\/de\/blog\/membership-email-deliverability-its-a-big-deal\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"3","content_native":[{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"alignright\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email.jpg\" alt=\"Email Reminders WordPress Membership Plugin\" class=\"wp-image-6278\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email.jpg","data":{"alt":"Email Reminders WordPress Membership Plugin","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/04\/email.jpg","align":"right"},"style":{"width":300,"height":300,"align":"right","parent_style":{},"alignSelf":"right"}},{"type":"core\/paragraph","render":"<p>Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should <a href=\"https:\/\/memberpress.com\/2014\/08\/its-coming-so-be-ready-with-a-backup-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">always have a backup<\/a>!<\/p>","content":[{"type":"text","data":"Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should <a href=\"https:\/\/memberpress.com\/2014\/08\/its-coming-so-be-ready-with-a-backup-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">always have a backup<\/a>!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members' inboxes.<\/p>","content":[{"type":"text","data":"Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members' inboxes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In all my years in support I've seen very few site owners who have given a second thought to how their emails are being sent out, where they're being sent from, and what potential issues they could come up against by leaving WordPress emails as their default.<\/p>","content":[{"type":"text","data":"In all my years in support I've seen very few site owners who have given a second thought to how their emails are being sent out, where they're being sent from, and what potential issues they could come up against by leaving WordPress emails as their default."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't get me wrong, the fact that WordPress will almost always be able to send out emails without you having to so much as lift a finger to make it happen is incredible. But there are some potential issues that should be considered.<\/p>","content":[{"type":"text","data":"Don't get me wrong, the fact that WordPress will almost always be able to send out emails without you having to so much as lift a finger to make it happen is incredible. But there are some potential issues that should be considered."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Problem with WordPress Mail<\/h2>","content":"Das Problem mit WordPress Mail","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Without getting too technical here, WordPress (by default) will attempt to send emails by using a local mail&nbsp;server when possible. This means 99% of the time your emails are coming from the same webserver your site is hosted on.&nbsp;That doesn't sound so bad, but here are the issues that often get overlooked:<\/p>","content":[{"type":"text","data":"Without getting too technical here, WordPress (by default) will attempt to send emails by using a local mail&nbsp;server when possible. This means 99% of the time your emails are coming from the same webserver your site is hosted on.&nbsp;That doesn't sound so bad, but here are the issues that often get overlooked:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Are&nbsp;you on a shared hosting server?&nbsp;If so, what have other website owners on the server&nbsp;done to <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">tarnish its reputation<\/a> with email providers?<\/li><li>What history does your server's IP address have with <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">email block lists<\/a>?<\/li><li>Does your&nbsp;webhost allow you to customize&nbsp;the \"From\" email address and \"From\" name in outgoing emails?<\/li><li>Does your webhost put limits on how many emails you can send per day\/month?&nbsp;If so, what are those limits? How likely are you to reach them?<\/li><li>What is the up-time of the mail server provided by your host and how quickly can\/do they fix issues?<\/li><li>What happens to emails that fail to send? Do they get retried \u2014 or just dropped?<\/li><li>How many other users are sharing the mail server with you? How fast does the webhost serve up requests?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Nutzen Sie einen gemeinsamen Hosting-Server? Wenn ja, was haben andere Website-Besitzer auf diesem Server getan, um <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">seinen Ruf sch\u00e4digen<\/a> mit E-Mail-Anbietern?<\/li><li>Welche Geschichte hat die IP-Adresse Ihres Servers mit <a href=\"http:\/\/mxtoolbox.com\/blacklists.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">E-Mail-Sperrlisten<\/a>?<\/li><li>Erlaubt Ihnen Ihr Webhost, die Absenderadresse und den Absendernamen in ausgehenden E-Mails anzupassen?<\/li><li>Setzt Ihr Webhost Grenzen f\u00fcr die Anzahl der E-Mails, die Sie pro Tag\/Monat versenden k\u00f6nnen? Wenn ja, wie hoch sind diese Grenzen? Wie wahrscheinlich ist es, dass Sie sie erreichen?<\/li><li>Wie hoch ist die Betriebszeit des Mailservers Ihres Hosts und wie schnell k\u00f6nnen\/werden Probleme behoben?<\/li><li>Was passiert mit E-Mails, die nicht gesendet werden k\u00f6nnen? Werden sie erneut versucht \u2013 oder einfach gel\u00f6scht?<\/li><li>Wie viele andere Benutzer teilen sich den Mailserver mit Ihnen? Wie schnell bearbeitet der Webhost die Anfragen?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are other issues, but these are&nbsp;the most common and are a really good starting point in determining if your email server is going to be reliable or not.<\/p>","content":[{"type":"text","data":"There are other issues, but these are&nbsp;the most common and are a really good starting point in determining if your email server is going to be reliable or not."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider, for example, that you've configured a Reminder email in MemberPress to notify members one week before their credit card expires. Now imagine that you have 800 people (a bit exaggerated, but not unbelievable for a large subscription site) whose credit cards will be expiring at the end of the current month.<\/p>","content":[{"type":"text","data":"Consider, for example, that you've configured a Reminder email in MemberPress to notify members one week before their credit card expires. Now imagine that you have 800 people (a bit exaggerated, but not unbelievable for a large subscription site) whose credit cards will be expiring at the end of the current month."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"MemberPress Emails Overview (Customize the Emails Sent to Your Members)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OIHmy-8c85k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"MemberPress Emails \u00dcbersicht (Anpassen der an Ihre Mitglieder gesendeten Emails)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OIHmy-8c85k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=OIHmy-8c85k","caption":"watch >> Memberpress emails overview","url":"https:\/\/www.youtube.com\/watch?v=OIHmy-8c85k"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the day that the reminder gets triggered, MemberPress will send out 800 emails throughout the day to these members informing them that they need to update their credit card information.<\/p>","content":[{"type":"text","data":"On the day that the reminder gets triggered, MemberPress will send out 800 emails throughout the day to these members informing them that they need to update their credit card information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now imagine that your web host limits you to 300 emails per day, and on top of that, they drop any emails into a black hole after you've reached that limit. <em>That means 500 people now have no idea that their credit cards&nbsp;need to be updated before&nbsp;their subscription will lapse!<\/em><\/p>","content":[{"type":"text","data":"Now imagine that your web host limits you to 300 emails per day, and on top of that, they drop any emails into a black hole after you've reached that limit. <em>That means 500 people now have no idea that their credit cards&nbsp;need to be updated before&nbsp;their subscription will lapse!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or, what if your mail server was put on a block list for many of the large email providers. How many of those 800 folks would never see&nbsp;that email because it's been marked as spam?<\/p>","content":[{"type":"text","data":"Or, what if your mail server was put on a block list for many of the large email providers. How many of those 800 folks would never see&nbsp;that email because it's been marked as spam?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should seriously consider these issues if you want to save yourself a lot of customer support and financial headache. This is crucial if you're running a membership site with something like MemberPress.<\/p>","content":[{"type":"text","data":"You should seriously consider these issues if you want to save yourself a lot of customer support and financial headache. This is crucial if you're running a membership site with something like MemberPress."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your members will expect emails with instructions almost immediately after signing up, and they'll no doubt want to be reminded before their subscription expires or auto-renews. If they don't get <a href=\"https:\/\/memberpress.com\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">reminded before getting charged<\/a> you can guarantee they're not going to be happy with you. And it's never fun to get yelled at, period.<\/p>","content":[{"type":"text","data":"Your members will expect emails with instructions almost immediately after signing up, and they'll no doubt want to be reminded before their subscription expires or auto-renews. If they don't get <a href=\"https:\/\/memberpress.com\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">reminded before getting charged<\/a> you can guarantee they're not going to be happy with you. And it's never fun to get yelled at, period."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">There is a Solution!<\/h2>","content":"Es gibt eine L\u00f6sung!","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Right now you're probably thinking, \"Great! Another thing to stress and worry about.\" But I have some good news: these issues can be avoided.<\/p>","content":[{"type":"text","data":"Right now you're probably thinking, \"Great! Another thing to stress and worry about.\" But I have some good news: these issues can be avoided."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, you want to install the <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">WP Mail SMTP<\/a> plugin. It fixes your email deliverability problems by reconfiguring WordPress to use a third-party SMTP provider when sending emails.<\/p>","content":[{"type":"text","data":"First, you want to install the <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">WP Mail SMTP<\/a> plugin. It fixes your email deliverability problems by reconfiguring WordPress to use a third-party SMTP provider when sending emails."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Second, you'll need to choose your third-party SMTP providers. Some good ones include <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>, and <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>","content":[{"type":"text","data":"Second, you'll need to choose your third-party SMTP providers. Some good ones include <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>, and <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One great thing about most third party mailing services is that all emails and fail-to-send alerts are logged. If a customer complains about not receiving an email, check the log and see if there was an issue delivering their email. More often than not, the customer simply incorrectly entered their email address when signing up.<\/p>","content":[{"type":"text","data":"One great thing about most third party mailing services is that all emails and fail-to-send alerts are logged. If a customer complains about not receiving an email, check the log and see if there was an issue delivering their email. More often than not, the customer simply incorrectly entered their email address when signing up."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Installing a Third Party Email Service<\/h2>","content":"Installieren eines E-Mail-Dienstes eines Drittanbieters","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MailGun and Amazon also have free tiers which you can use, but for this installation guide, I will be using SendGrid.<\/p>","content":[{"type":"text","data":"MailGun and Amazon also have free tiers which you can use, but for this installation guide, I will be using SendGrid."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Step 1 - Signup For SendGrid<\/strong><\/p>","content":[{"type":"text","data":"<strong>Step 1 - Signup For SendGrid<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Head to&nbsp;<a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> and create your free account.<\/p>","content":[{"type":"text","data":"Head to&nbsp;<a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> and create your free account."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Step 2 - Tell WordPress to send emails via SendGrid<\/strong><\/p>","content":[{"type":"text","data":"<strong>Step 2 - Tell WordPress to send emails via SendGrid<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This sounds complex, but it's really easy. I promise. Head to your WordPress Dashboard &gt; Plugins &gt; Add New. Now search for \"SendGrid\" and install the official SendGrid plugin.<\/p>","content":[{"type":"text","data":"This sounds complex, but it's really easy. I promise. Head to your WordPress Dashboard &gt; Plugins &gt; Add New. Now search for \"SendGrid\" and install the official SendGrid plugin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After installing and activating the plugin, head to your WordPress Dashboard &gt; Settings &gt; SendGrid. Enter your username and password for the free SendGrid account you created, choose API method, and save the settings.<\/p>","content":[{"type":"text","data":"After installing and activating the plugin, head to your WordPress Dashboard &gt; Settings &gt; SendGrid. Enter your username and password for the free SendGrid account you created, choose API method, and save the settings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress will override the \"Name\" and \"Sending Address\" fields under \"Mail Settings,\" so there is no need to fill those out.<\/p>","content":[{"type":"text","data":"MemberPress will override the \"Name\" and \"Sending Address\" fields under \"Mail Settings,\" so there is no need to fill those out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That's it! You can now sleep well knowing that your emails will be delivered quickly and that <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> is dealing with all the stressful parts for you.<\/p>","content":[{"type":"text","data":"That's it! You can now sleep well knowing that your emails will be delivered quickly and that <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> is dealing with all the stressful parts for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/6464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=6464"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/6464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/15210"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=6464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=6464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=6464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}