{"id":65953,"date":"2024-07-18T10:49:46","date_gmt":"2024-07-18T14:49:46","guid":{"rendered":"https:\/\/memberpress.com\/?p=65953"},"modified":"2024-06-13T18:49:49","modified_gmt":"2024-06-13T22:49:49","slug":"the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/","title":{"rendered":"Der ultimative Leitfaden zur Benennung Ihrer Mitgliedschaftsstufen und Abonnementebenen"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Was w\u00e4re, wenn wir Ihnen sagen w\u00fcrden, dass durchdachte und gut gestaltete Mitgliedschaftsstufen einen gro\u00dfen Unterschied f\u00fcr Ihr Unternehmen machen k\u00f6nnen?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a5b1e497736c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5b1e497736c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#The_Importance_of_Naming_Your_Membership_Levels_in_a_Clear_and_Appealing_Way\" >Die Bedeutung einer klaren und ansprechenden Benennung Ihrer Mitgliedschaftsstufen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Naming_Your_Membership_Levels_in_a_Simple_Way_Can_Enhance_Customer_Understanding\" >Die einfache Benennung Ihrer Mitgliedschaftsstufen kann das Verst\u00e4ndnis der Kunden verbessern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Appealing_Membership_Level_Names_Can_Improve_Engagement_and_Sign-Ups\" >Ansprechende Namen f\u00fcr die Mitgliedsstufen k\u00f6nnen das Engagement und die Zahl der Anmeldungen erh\u00f6hen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Reflecting_the_Value_and_Benefits_of_Each_Tier_in_Your_Membership_Level_Names\" >Den Wert und die Vorteile jeder Stufe in den Namen Ihrer Mitgliedsstufen widerspiegeln<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Strategies_for_Communicating_Value_When_Naming_Your_Membership_Levels\" >Strategien zur Vermittlung von Werten bei der Benennung Ihrer Mitgliedschaftsstufen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#How_to_Establish_Hierarchical_Clarity_When_Naming_Your_Membership_Levels\" >So schaffen Sie hierarchische Klarheit bei der Benennung Ihrer Mitgliedschaftsebenen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Tips_for_Creating_Memorable_and_Brand-Aligned_Names_for_Membership_Levels\" >Tipps zur Erstellung einpr\u00e4gsamer und markengerechter Namen f\u00fcr Mitgliedschaftsstufen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Examples_of_Successful_Subscription_Tier_Names_from_Various_Industries\" >Beispiele f\u00fcr erfolgreiche Abo-Tier-Namen aus verschiedenen Branchen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_SaaS_Industry\" >Erfolgreiches Beispiel eines Abonnement-Tiers in der SaaS-Branche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_Media_Industry\" >Erfolgreiches Beispiel einer Abonnementstufe in der Medienbranche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_Ecommerce_and_Retail_Industry\" >Erfolgreiches Beispiel f\u00fcr ein Abonnement in der E-Commerce- und Einzelhandelsbranche<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Quick_Recap\" >Kurzes Res\u00fcmee<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Ja, das kann es.<\/p>\n\n\n\n<p>Aber das wussten Sie wahrscheinlich schon.<\/p>\n\n\n\n<p>Wenn es darum geht <a href=\"https:\/\/membermouse.com\/membership\/so-you-want-to-start-a-membership-business\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Betreiben einer Mitgliedschaftsseite oder eines abonnementbasierten Gesch\u00e4fts<\/a>die Namen Ihrer <a href=\"https:\/\/memberpress.com\/de\/blog\/subscriptions-vs-memberships\/\" title=\"\">Mitgliedsstufen oder Abonnementebenen<\/a> are more than just labels\u00a0\u2013\u00a0they\u2019re a key part of your strategy.\u00a0<\/p>\n\n\n\n<p>Here\u2019s why getting these names right is so important:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Es bringt Klarheit<\/strong>: Clear and descriptive names help potential members understand what each tier offers at a glance. When people know exactly what they\u2019re getting, it\u2019s easier for them to choose the tier that fits their needs best.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Es spiegelt Ihre Marke wider<\/strong>: Your tier names should align with your brand\u2019s voice and personality. When names reflect your brand, they help create a cohesive and professional image that customers can trust.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Es hebt Sie hervor<\/strong>: In a crowded market, unique and creative names can help your tiers stand out. Memorable names catch people\u2019s attention and make your membership options more distinctive.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Es steigert die Zahl der Anmeldungen<\/strong>: Ultimately, great tier names can drive more sign-ups. When people feel connected to the names and understand the benefits, they\u2019re more likely to subscribe.<\/li>\n<\/ol>\n\n\n\n<p>Naming your membership levels the right way helps you communicate clearly with your audience, reinforce your brand, and attract more members. So, it\u2019s worth taking the time to come up with names that really work for your business.<\/p>\n\n\n\n<p>In this article,\u00a0 you will learn the art of naming your membership levels and <a href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" title=\"\">Abonnement-Stufen<\/a>. To make these strategies more tangible, we\u2019ll also look at <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-website-examples\/\" title=\"\">Beispiele aus der Praxis aus verschiedenen Branchen<\/a>. By the end of this post, you\u2019ll be equipped to create names that attract members to your business.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Naming_Your_Membership_Levels_in_a_Clear_and_Appealing_Way\"><\/span>Die Bedeutung einer klaren und ansprechenden Benennung Ihrer Mitgliedschaftsstufen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Denken Sie an die Benennung Ihrer <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-effectively-title-your-membership-levels\/\" title=\"\">Mitgliedsstufen<\/a> like giving a gift\u00a0\u2013\u00a0you want the wrapping to be just as exciting as what\u2019s inside.\u00a0<\/p>\n\n\n\n<p>Klare und ansprechende Namen sind mehr als nur eine Bezeichnung f\u00fcr Ihre Stufen; sie sagen Ihren potenziellen Mitgliedern, was sie erwarten k\u00f6nnen und warum sie begeistert sein sollten.\u00a0<\/p>\n\n\n\n<p>Ein guter Name kann den Unterschied ausmachen, ob sich jemand eifrig anmeldet oder zu etwas anderem \u00fcbergeht.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wU6zh46Wir8pIb4yAOlC5rk9Vsd5WpRe1LhoetYSEE3fS70FDxTlMfB9wZDn82cHVnatPHo\"><div class=\"responsive-video\"><iframe title=\"Wie man mit MemberPress Mitgliedschaften erstellt und verkauft\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; Erstellen von Mitgliedschaften in MemberPress (+ \u00dcbersicht und Einrichtung)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naming_Your_Membership_Levels_in_a_Simple_Way_Can_Enhance_Customer_Understanding\"><\/span><strong>Die einfache Benennung Ihrer Mitgliedschaftsstufen kann das Verst\u00e4ndnis der Kunden verbessern<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Die Verwendung einfacher und klarer Bezeichnungen f\u00fcr Ihre Mitgliedschaftsstufen und Abonnementkategorien ist entscheidend, damit potenzielle Mitglieder die Unterschiede zwischen den einzelnen Optionen schnell erkennen k\u00f6nnen.\u00a0<\/p>\n\n\n\n<p>Wenn die Nutzer wissen, was die einzelnen Ebenen bieten, k\u00f6nnen sie fundierte Entscheidungen treffen, ohne sich \u00fcberfordert oder verwirrt zu f\u00fchlen.<\/p>\n\n\n\n<p>Betrachten Sie die <strong>Unterschied zwischen zu komplexen und einfachen Namen<\/strong>. Zum Beispiel eine Fitness-Mitgliedschaft Website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00dcberm\u00e4\u00dfig komplizierte Namen<\/strong>: \u201cPlatinum Ultimate Workout Package\u201d or \u201cSilver Basic Fitness Plan\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unkomplizierte Namen<\/strong>: \u201cAll-Inclusive Fitness\u201d or \u201cPremium Workout\u201d<\/li>\n<\/ul>\n\n\n\n<p>Durch die klaren Namen wissen potenzielle Mitglieder sofort, was sie erwartet, was den Entscheidungsprozess vereinfacht und beschleunigt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Appealing_Membership_Level_Names_Can_Improve_Engagement_and_Sign-Ups\"><\/span><strong>Ansprechende Namen f\u00fcr die Mitgliedsstufen k\u00f6nnen das Engagement und die Zahl der Anmeldungen erh\u00f6hen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Appealing names do more than just inform\u00a0\u2013\u00a0they attract potential members and subscribers by making each tier sound enticing and valuable.\u00a0<\/p>\n\n\n\n<p>Eine gut benannte Stufe kann Interesse und Begeisterung wecken und die Nutzer zur Anmeldung ermutigen.<\/p>\n\n\n\n<div id=\"ad-58395\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/de\/ads\/post-membership-site-statistics\/\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"320\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Adsanity-Statistiken zur Mitgliedschaft auf der Website\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-300x137.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-372x170.jpg 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-156x71.jpg 156w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reflecting_the_Value_and_Benefits_of_Each_Tier_in_Your_Membership_Level_Names\"><\/span>Den Wert und die Vorteile jeder Stufe in den Namen Ihrer Mitgliedsstufen widerspiegeln<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to naming your membership tiers, it\u2019s all about showing off what makes each level special.\u00a0<\/p>\n\n\n\n<p>The right names can highlight the unique perks and benefits of each tier, making it clear to potential members what they\u2019re getting for their money.\u00a0<\/p>\n\n\n\n<p>Let\u2019s explore how you can create names that stand out and make your offerings irresistible!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_for_Communicating_Value_When_Naming_Your_Membership_Levels\"><\/span><strong>Strategien zur Vermittlung von Werten bei der Benennung Ihrer Mitgliedschaftsstufen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um jede Option attraktiv und lohnenswert zu machen, ist es wichtig, dass die Namen der einzelnen Stufen einen wahrgenommenen Wert enthalten.\u00a0<\/p>\n\n\n\n<p>Hier sind einige Strategien, um dies zu erreichen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Verwenden Sie beschreibende Adjektive: <\/strong>Incorporate adjectives that highlight the benefits of each tier. For instance, words like \u201cPremium,\u201d \u201cExclusive,\u201d \u201cElite,\u201d and \u201cAdvanced\u201d can convey a higher level of service or features.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Wichtige Vorteile hervorheben<\/strong>: Focus on what each tier have to offer. For example, a tier named \u201cUnlimited Access\u201d immediately communicates that members will have no restrictions, while \u201cPriority Support\u201d indicates <a href=\"https:\/\/memberpress.com\/de\/blog\/best-practices-membership-customer-service\/\" title=\"\">hervorragender Kundenservice<\/a>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Einzigartige Merkmale reflektieren:<\/strong> If a tier offers unique features, make sure to mention them. A name like \u201cOn-Demand Courses\u201d versus \u201cLive Webinars\u201d can clearly differentiate between different types of content delivery.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Establish_Hierarchical_Clarity_When_Naming_Your_Membership_Levels\"><\/span><strong>So schaffen Sie hierarchische Klarheit bei der Benennung Ihrer Mitgliedschaftsebenen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Eine logische Abfolge der Ebenennamen hilft den Nutzern, den steigenden Wert zu verstehen, wenn sie in der Hierarchie aufsteigen.\u00a0<\/p>\n\n\n\n<p>Die folgenden Tipps helfen Ihnen, eine klare Hierarchie zu schaffen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Einfach anfangen<\/strong>: Begin with a basic tier that offers essential features, using names like \u201cBasic,\u201d \u201cStarter,\u201d or \u201cEssential.\u201d<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Progression anzeigen<\/strong>: Use names that suggest an upgrade or enhancement, such as \u201cPlus,\u201d \u201cPro,\u201d \u201cAdvanced,\u201d or \u201cUltimate.\u201d This indicates a step up in value and benefits.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Vermeiden Sie h\u00e4ufige Fallstricke<\/strong>: Ensure that names are not confusing or misleading. For example, avoid using terms like \u201cDeluxe\u201d for a mid-tier option if the highest tier is called \u201cStandard.\u201d Such inconsistencies can confuse potential members about the actual value of each tier.<\/li>\n<\/ol>\n\n\n\n<p><strong>Beispiele f\u00fcr eine abgestufte Benennung mit klarer Wertangabe:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streaming-Dienst<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Basic Streaming<\/li>\n\n\n\n<li>HD-Streaming<\/li>\n\n\n\n<li>4K Streaming<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fitness-Mitgliedschaft<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Basis-Workout<\/li>\n\n\n\n<li>Fortgeschrittene Fitness<\/li>\n\n\n\n<li>Elite-Ausbildung<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Software-Abonnement<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Starter Plan<\/li>\n\n\n\n<li>Professioneller Plan<\/li>\n\n\n\n<li>Unternehmensplan<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Diese Beispiele zeigen eine klare Abfolge von den einfachsten bis zu den fortgeschrittensten, so dass die Kunden den Wertzuwachs leicht nachvollziehen k\u00f6nnen.<\/p>\n\n\n\n<p>Indem Sie den Wert und die Vorteile in den Namen Ihrer Tarife widerspiegeln, machen Sie Ihre Angebote attraktiver und helfen potenziellen Mitgliedern, die greifbaren Vorteile zu erkennen, die sie erhalten werden, und ermutigen sie, sich f\u00fcr h\u00f6herstufige Tarife zu entscheiden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Creating_Memorable_and_Brand-Aligned_Names_for_Membership_Levels\"><\/span><strong>Tipps zur Erstellung einpr\u00e4gsamer und markengerechter Namen f\u00fcr Mitgliedschaftsstufen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1024x576.png\" alt=\"Tipps zur Benennung Ihrer Mitgliedsstufen\" class=\"wp-image-65999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-18x10.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Memorable and brand-aligned names help your tiers stand out, making it easier for potential members to remember and choose the one that\u2019s right for them.\u00a0<\/p>\n\n\n\n<p>Let\u2019s explore some practical tips to help you craft names that are not only catchy and unique but also perfectly aligned with your brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Der Tiername sollte Ihre Marke widerspiegeln<\/strong>: If your brand is professional and formal, your tier names should follow suit. Conversely, if your brand is fun and quirky, your names can be more playful. For instance, a tech company might use \u201cDeveloper\u201d and \u201cEnterprise,\u201d while a fitness brand might go with \u201cFitStarter\u201d and \u201cProFitness.\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verwendung markenspezifischer Begriffe<\/strong>: Use terms that are specific to your brand. For example, a cooking subscription service could use \u201cHome Chef,\u201d \u201cGourmet,\u201d and \u201cMasterChef\u201d to resonate with their audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Konsistent mit der Markenstrategie bleiben<\/strong>: Stellen Sie sicher, dass sich Ihre Ebenennamen nahtlos in Ihre allgemeine Markenstrategie einf\u00fcgen. Eine konsistente Namensgebung tr\u00e4gt zum Aufbau eines soliden Markenimages bei, das die Kunden leicht erkennen und dem sie vertrauen k\u00f6nnen.<\/li>\n<\/ul>\n\n\n\n<p>By aligning your tier names with your brand identity, keeping them simple yet memorable, and injecting some creativity, you can create names that attract and engage customers while reinforcing your brand\u2019s image and values.<\/p>\n\n\n\n<p>Plattformen wie\u00a0<strong><a href=\"https:\/\/www.crowdspring.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crowdspring<\/a><\/strong>\u00a0kann Ihnen dabei helfen, ein koh\u00e4rentes Branding und Designelemente zu entwickeln, die die visuelle und strategische Pr\u00e4sentation dieser Tiernamen st\u00e4rken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Successful_Subscription_Tier_Names_from_Various_Industries\"><\/span><strong>Beispiele f\u00fcr erfolgreiche Abo-Tier-Namen aus verschiedenen Branchen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Looking for inspiration to name your membership tiers? Sometimes the best ideas come from seeing what\u2019s already working in the real world.\u00a0<\/p>\n\n\n\n<p>Durch die Untersuchung erfolgreicher Tiernamen aus verschiedenen Branchen erhalten Sie ein Gef\u00fchl daf\u00fcr, was bei den Kunden gut ankommt und warum.\u00a0<\/p>\n\n\n\n<p>Die nachstehenden Beispiele k\u00f6nnten Ihre Kreativit\u00e4t anregen und Ihnen bei Ihrer eigenen Benennungsstrategie helfen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_SaaS_Industry\"><\/span><strong>Erfolgreiches Beispiel eines Abonnement-Tiers in der SaaS-Branche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In der SaaS-Branche (Software as a Service) spiegeln die Bezeichnungen der einzelnen Stufen h\u00e4ufig das Niveau der verf\u00fcgbaren Dienste und Funktionen wider.<\/p>\n\n\n\n<p>Let\u2019s take a look at <a href=\"https:\/\/memberpress.com\/go\/slack\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\"><strong>Slack<\/strong><\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1024x739.png\" alt=\"Slack Preisgestaltung\" class=\"wp-image-65990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1024x739.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-300x217.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-50x36.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-18x12.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-840x606.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-948x684.png 948w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-156x113.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1080x780.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing.png 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Slack\u2019s strategy uses straightforward names that clearly indicate the progression of features and services. \u201cFree\u201d provides basic access, while \u201cPro,\u201d \u201cBusiness+,\u201d and \u201cEnterprise Grid\u201d suggest increasing levels of functionality and support, catering to different business needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_Media_Industry\"><\/span><strong>Erfolgreiches Beispiel einer Abonnementstufe in der Medienbranche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bei Medien- und Unterhaltungsabonnements werden h\u00e4ufig Bezeichnungen f\u00fcr die einzelnen Stufen verwendet, die die Zug\u00e4nglichkeit zu den Inhalten und die Premium-Funktionen widerspiegeln.\u00a0<\/p>\n\n\n\n<p>Ein gutes Beispiel ist Netflix:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-1024x780.png\" alt=\"Netflix-Tarifplan\" class=\"wp-image-65992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-1024x780.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-300x229.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-768x585.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-16x12.png 16w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-223x170.png 223w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-806x614.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-898x684.png 898w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-680x518.png 680w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-156x119.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-1080x823.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing.png 1345w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Netflix\u2019s tier names are clear and straightforward, indicating the level of service. \u201cMobile\u201d is suitable for those who prefer to watch from their phone only, \u201cBasic\u201d provides entry-level access, \u201cStandard\u201d offers a bit more, and \u201cPremium\u201d suggests the best experience with the most features. They also add the video quality for each tier which communicates the clear benefits the customer will get.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_Ecommerce_and_Retail_Industry\"><\/span><strong>Erfolgreiches Beispiel f\u00fcr ein Abonnement in der E-Commerce- und Einzelhandelsbranche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Im E-Commerce und im Einzelhandel werden bei Mitgliedschaftsprogrammen h\u00e4ufig Namen von Stufen verwendet, die die Kundentreue und die exklusiven Vorteile betonen.\u00a0<\/p>\n\n\n\n<p>Let\u2019s take a look at Amazon\u2019s strategy:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1024x546.png\" alt=\"Beispiel f\u00fcr die Vorteile von Amazon Prime \" class=\"wp-image-66026\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1024x546.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-50x27.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-18x10.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-319x170.png 319w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-840x448.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1216x648.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-700x373.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1080x576.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example.png 1337w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Amazon uses simple yet powerful names. \u201cPrime\u201d has become synonymous with exclusive benefits and fast shipping. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Recap\"><\/span><strong>Kurzes Res\u00fcmee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So far, we\u2019ve seen that clear and appealing names are essential for helping potential members understand the differences between tiers.\u00a0<\/p>\n\n\n\n<p>Wir haben auch erkl\u00e4rt, dass die Darstellung des Wertes und der Vorteile jeder Stufe durch die Verwendung von beschreibenden Adjektiven und die Hervorhebung von Schl\u00fcsselmerkmalen f\u00fcr Klarheit sorgt und zeigt, was jede Stufe besonders macht.\u00a0<\/p>\n\n\n\n<p>Don\u2019t also forget that for your brand to be easily remembered, you should use memorable and brand-aligned names that aligns with your brand\u2019s identity,\u00a0<\/p>\n\n\n\n<p>Lastly, we shared some examples of successful companies in the SaaS, media, and e-commerce industries that can inspire your business\u2019 tier name.<\/p>\n\n\n\n<p>Die n\u00e4chste Entscheidung liegt in Ihren H\u00e4nden. Bewerten Sie Ihre aktuellen Tiernamen und wenden Sie die in diesem Artikel beschriebenen Strategien an. <\/p>\n\n\n\n<p>Wir freuen uns auf Ihre Ideen, Erfahrungen oder Fragen in den Kommentaren unten.\u00a0<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>What if we told you thoughtful and well-crafted membership levels can make a big difference in your business? Yes it can. But you probably knew that already. When it comes to running a membership site or subscription-based business, the names of your membership levels or subscription tiers are more than just labels\u00a0\u2013\u00a0they\u2019re a key part [\u2026]<\/p>\n","protected":false},"author":87865,"featured_media":65995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"dzfq9g1z80o0\",\"62cf4e42c2f82\",\"9fg3ps5b1140\",\"m87hfo8tcpc0\",\"va8uo22cdm80\",\"w00so69kvog0\",\"efmif7itbw80\",\"uis0scnmr2o0\",\"dog60181v0o0\",\"9zrzp2qicns0\",\"ig55udcgi9c0\",\"td2t3id3dhc0\",\"ycgbtuavrqo0\",\"hgbjb2l6dk00\",\"p30gtrkatsw0\",\"nbia0l6gig00\",\"b7sf3kvuk940\",\"a5ys2ikswf40\",\"wh8talpmlww0\",\"kr09dauwiww0\",\"qugnnxwwm8g0\",\"2nre0xlvxzk0\",\"1y0b9d4tfiyo\",\"vgssaqwi6nk0\",\"k0nc5bs092o0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[26,462,70],"class_list":{"0":"post-65953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-membership","9":"tag-membership-business","10":"tag-membership-site","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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