{"id":7605,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-16T06:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7605"},"modified":"2022-06-09T14:21:25","modified_gmt":"2022-06-09T20:21:25","slug":"the-real-reason-google-hates-your-subscription-based-premium-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","title":{"rendered":"Der wahre Grund, warum Google Ihre abonnementbasierten Premium-Inhalte hasst"},"content":{"rendered":"<p>Mitgliedschaftsseiten werden immer beliebter - und das aus gutem Grund. Als Inhaber einer Mitgliederseite ist es nur logisch, dass Sie die M\u00f6glichkeit haben, f\u00fcr die gro\u00dfartigen Inhalte, die Sie regelm\u00e4\u00dfig produzieren, entlohnt zu werden. Vor allem, wenn Sie Ihren Mitgliedern einen besonderen Nutzen bieten, den sie nirgendwo anders finden k\u00f6nnen.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c59094aa6b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c59094aa6b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Google_Crawls_and_Indexes_Your_Site\" >Wie Google Ihre Website durchforstet und indiziert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#So_Why_Does_Google_Hate_Membership_Websites\" >Warum hasst Google Mitgliedschafts-Websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Can_You_Keep_Google_Happier\" >Wie k\u00f6nnen Sie Google gl\u00fccklicher machen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#Wrap_Up\" >Einpacken<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Und w\u00e4hrend Ihre zahlenden Mitglieder wahrscheinlich Ihre fachm\u00e4nnisch erstellten Inhalte lieben, ist das einfach nicht bei allen der Fall. In der Tat, <strong>ist die Wahrscheinlichkeit gro\u00df, dass Google Ihre Website hasst<\/strong>. Aber keine Sorge, es sind nicht Ihre Inhalte, die sie hassen (abgesehen von der Unzug\u00e4nglichkeit), und es liegt nicht an Ihnen. Es ist die Tatsache, dass sie sie ihren Nutzern nicht pr\u00e4sentieren k\u00f6nnen.<\/p>\n\n\n\n<p>Google liebt es, das Internet zu durchforsten und zu indexieren. Als weltweit f\u00fchrende Suchmaschine ist es st\u00e4ndig auf der Suche nach neuen und besseren Informationen, die indiziert und weitergegeben werden k\u00f6nnen. Wenn Google wertvolle Informationen findet, die es nicht mit seinen Nutzern teilen kann, \u00e4rgert es sich dar\u00fcber.<\/p>\n\n\n\n<p>In diesem Beitrag werden wir einen genaueren Blick darauf werfen, wie Google das Web crawlt und indiziert. Wir werden auch daf\u00fcr sorgen, dass Sie verstehen, wie Sie Google \u00fcber alle eingeschr\u00e4nkten Inhalte auf Ihrer Website gl\u00fccklich machen k\u00f6nnen. Es ist wichtig, dies zu verstehen, also bleiben Sie noch ein paar Minuten bei mir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Crawls_and_Indexes_Your_Site\"><\/span>Wie Google Ihre Website durchforstet und indiziert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es hei\u00dft nicht die <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> ohne Grund. Auch wenn das Netz wie ein riesiges, aber gut organisiertes Ablagesystem wirkt, ist das nicht weiter von der Wahrheit entfernt. Das Internet \u00e4hnelt im wahrsten Sinne des Wortes einem Spinnennetz - jeder Punkt im Internet kann \u00fcber eine potenziell unbegrenzte Anzahl von alternativen Pfaden erreicht werden.<\/p>\n\n\n\n<p>Suchmaschinen wie Google leisten hervorragende Arbeit bei der Organisation, Kategorisierung und Indexierung eines Ozeans von Informationen. Sie leisten so gute Arbeit, dass viele Menschen Google mit dem Internet selbst verwechseln.<\/p>\n\n\n\n<p>Mit Hilfe so genannter Spinnen (im Folgenden unter dem Begriff <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), durchforstet Google das Internet und sammelt dabei Informationen f\u00fcr seinen Index. Jedes Mal, wenn Googlebot einen Link auf einer Webseite findet, teilt er sich auf und folgt diesem Link - und zeichnet auf, was er findet.<\/p>\n\n\n\n<p>Technisch gesehen k\u00f6nnte ein Spider mit dem Crawlen einer einzigen Webseite beginnen und schlie\u00dflich das gesamte Web abdecken. Milliarden von Webseiten auf der ganzen Welt k\u00f6nnen indiziert werden, beginnend mit nur einer Seite.<\/p>\n\n\n\n<p>Die Informationen, die der Googlebot findet, werden dann kategorisiert und indiziert. Wenn Sie Google besuchen und dort suchen, durchsuchen Sie eigentlich nicht das Internet, sondern den Index oder das Inhaltsverzeichnis, das von Google erstellt wurde. Google tut sein Bestes, um sicherzustellen, dass sein Index immer aktuell und wertvoll ist. Wie Sie sich vorstellen k\u00f6nnen, ist das eine gro\u00dfe Aufgabe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Does_Google_Hate_Membership_Websites\"><\/span>Warum hasst Google Mitgliedschafts-Websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gute Frage. Nehmen wir an, Sie haben eine einigerma\u00dfen popul\u00e4re Website auf Mitgliedschafts- oder Abonnementbasis, die Sie mit dem <a href=\"https:\/\/memberpress.com\/de\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress-Plugin<\/a>. Wenn es Ihre Website schon eine Weile gibt, ist die Wahrscheinlichkeit gro\u00df, dass Sie eine anst\u00e4ndige Anzahl von eingehenden Links aufgebaut haben - was eine gute Nachricht ist.<\/p>\n\n\n\n<p>Das Problem f\u00fcr Google entsteht, wenn seine Spider einem Link zu Ihrer Website folgen \u2013 vielleicht ist es die Startseite \u2013 und dann feststellen, dass all diese erstaunlichen Inhalte, auf die die Leute verlinken, f\u00fcr die Kunden von Google nicht zug\u00e4nglich sind. Aber warum ist das wichtig?<\/p>\n\n\n\n<p>Wie die meisten von uns wissen, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google erzielt den Gro\u00dfteil seiner Einnahmen aus Werbung<\/a>. Um diese Einnahmen zu erzielen, m\u00fcssen sie daf\u00fcr sorgen, dass die Besucher immer wieder auf ihren Suchindex zur\u00fcckkehren. Das bedeutet, dass sie Suchergebnisse pr\u00e4sentieren m\u00fcssen, die f\u00fcr ihre Kunden (Menschen, die im Internet suchen) \u00e4u\u00dferst relevant und n\u00fctzlich sind.<\/p>\n\n\n\n<p>Auch wenn der Inhalt Ihrer abonnementbasierten Website sehr hochwertig ist, schickt Google seine Kunden nicht gerne dorthin, und zwar aus dem einfachen Grund, dass sie entweder bezahlen oder ein Abonnement abschlie\u00dfen m\u00fcssen.<\/p>\n\n\n\n<p>Stellen Sie sich vor, Sie suchen h\u00e4ufig bei Google nach Informationen und mehrere der Top-Ergebnisse leiten Sie auf eine abonnementbasierte Website weiter. Sie w\u00e4ren sehr schnell frustriert, oder?<\/p>\n\n\n\n<p>Wenn das mehr als ein paar Mal vorkommt, k\u00f6nnten Sie sogar beschlie\u00dfen, eine andere Suchmaschine zu benutzen. Dies h\u00e4tte zur Folge, dass die Werbeeinnahmen von Google zur\u00fcckgehen w\u00fcrden, was weder das Unternehmen noch seine Aktion\u00e4re gl\u00fccklich machen w\u00fcrde.<\/p>\n\n\n\n<p>Google mag zwar Ihre Inhalte und die Tatsache, dass so viele andere Websites darauf verlinken, lieben, aber sie hassen Ihre Website und Ihr Gesch\u00e4ftsmodell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Keep_Google_Happier\"><\/span>Wie k\u00f6nnen Sie Google gl\u00fccklicher machen?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Im Idealfall m\u00f6chte Google, dass alle Ihre Inhalte kostenlos und f\u00fcr die breite Masse zug\u00e4nglich sind. Und Sie haben Recht, das w\u00fcrde f\u00fcr Google gut funktionieren, aber nicht f\u00fcr Sie. Gl\u00fccklicherweise gibt es einen goldenen Mittelweg. Einen, der Google ein besseres Gef\u00fchl f\u00fcr Ihre Website gibt und Sie im Gesch\u00e4ft h\u00e4lt.<\/p>\n\n\n\n<p>Viele dieser Themen haben wir bereits vor einigen Wochen in unserem Artikel \u00fcber <a href=\"https:\/\/memberpress.com\/de\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mitgliedschaft SEO<\/a>aber es lohnt sich, die Grundlagen hier zu wiederholen.<\/p>\n\n\n\n<p><strong>Die leichter zug\u00e4nglichen, qualitativ hochwertigen und <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indizierbarer Inhalt<\/a> Sie auf Ihrer Website haben, desto zufriedener wird Google sein.<\/strong> F\u00fcr den durchschnittlichen Website-Besitzer, der MemberPress verwendet, bedeutet dies, ein Gleichgewicht zwischen kostenlosen und kostenpflichtigen\/abonnierten Inhalten zu finden. Wenn sich alles auf Ihrer Website hinter einer Paywall befindet, geben Sie dem Googlebot nicht viel zu arbeiten.<\/p>\n\n\n\n<p>Eine bessere L\u00f6sung ist es, einen bestimmten Prozentsatz Ihrer Beitr\u00e4ge als kostenlose Inhalte zu ver\u00f6ffentlichen. Halten Sie nichts zur\u00fcck - bieten Sie Ihr bestes Material an, ohne eine Verpflichtung einzugehen. Sie sollten auch in Erw\u00e4gung ziehen, die Funktion f\u00fcr Beitragsausz\u00fcge in MemberPress zu nutzen - aber seien Sie nicht geizig. Geben Sie Google so viele hochwertige, SEO-optimierte Inhalte wie m\u00f6glich zur Bearbeitung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Einpacken<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google liebt kostenlose Inhalte.<\/strong> Au\u00dferdem liebt sie Websites, die hochwertige kostenlose Inhalte bereitstellen, die ihren Nutzern bei jeder Suche angeboten werden k\u00f6nnen. Je mehr indexierbare Inhalte Sie bereitstellen, desto beliebter wird Ihre Website.<\/p>\n\n\n\n<p>Dies ist keine L\u00f6sung, die \u00fcber Nacht funktioniert. Aber wenn Sie anfangen, Google mehr zu geben, mit dem es arbeiten kann, werden Sie mit der Zeit sehen, dass sich diese Strategie auszahlt. Google wird ein wenig mehr Liebe f\u00fcr Ihre Website aufbringen, was zu mehr organischen Besuchern und einer gr\u00f6\u00dferen Mitgliederzahl f\u00fchren sollte.<\/p>\n\n\n\n<p><em>Wie finden Sie das richtige Gleichgewicht zwischen kostenlosen und kostenpflichtigen Inhalten auf Ihrer Website und wie wirkt sich dies Ihrer Meinung nach auf den Status bei Google aus? Bitte teilen Sie dies in den Kommentaren unten mit.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can\u2019t be easily found somewhere else. And [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[86,182],"class_list":{"0":"post-7605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-google-search","9":"tag-seo","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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16:36:09","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:16","updated":"2026-03-03 15:08:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Real Reason Google Hates Your Subscription Based Premium Content\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Business","link":"https:\/\/memberpress.com\/de\/blog\/category\/business\/"},{"label":"The Real Reason Google Hates Your Subscription Based Premium Content","link":"https:\/\/memberpress.com\/de\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else.<\/p>","content":[{"type":"text","data":"Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users.<\/p>","content":[{"type":"text","data":"And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers.<\/p>","content":[{"type":"text","data":"Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes.<\/p>","content":[{"type":"text","data":"In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Google Crawls and Indexes Your Site<\/h2>","content":"Wie Google Ihre Website durchforstet und indiziert","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths.<\/p>","content":[{"type":"text","data":"It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself.<\/p>","content":[{"type":"text","data":"Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds.<\/p>","content":[{"type":"text","data":"Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one.<\/p>","content":[{"type":"text","data":"Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job.<\/p>","content":[{"type":"text","data":"The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">So Why Does Google Hate Membership Websites?<\/h2>","content":"Warum hasst Google Mitgliedschafts-Websites?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news.<\/p>","content":[{"type":"text","data":"Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?<\/p>","content":[{"type":"text","data":"The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet).<\/p>","content":[{"type":"text","data":"As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe.<\/p>","content":[{"type":"text","data":"Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?<\/p>","content":[{"type":"text","data":"Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy.<\/p>","content":[{"type":"text","data":"In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model.<\/p>","content":[{"type":"text","data":"So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Keep Google Happier<\/h2>","content":"Wie k\u00f6nnen Sie Google gl\u00fccklicher machen?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business.<\/p>","content":[{"type":"text","data":"Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here.<\/p>","content":[{"type":"text","data":"We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with.<\/p>","content":[{"type":"text","data":"<strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can.<\/p>","content":[{"type":"text","data":"A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Wrap Up<\/h2>","content":"Einpacken","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website.<\/p>","content":[{"type":"text","data":"<strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base.<\/p>","content":[{"type":"text","data":"This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/7605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=7605"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/7605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/15188"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=7605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=7605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=7605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}