{"id":80359,"date":"2026-07-23T15:25:13","date_gmt":"2026-07-23T19:25:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=80359"},"modified":"2026-06-15T13:01:59","modified_gmt":"2026-06-15T17:01:59","slug":"choosing-your-business-coaching-niche","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/","title":{"rendered":"So w\u00e4hlen Sie Ihre Nische im Business-Coaching aus (und bauen darauf eine Mitglieder-Website auf)"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>The right business coaching niche determines who joins your membership, why they stay, and how much they\u2019ll pay.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99acb6d645d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99acb6d645d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#Why_Your_Membership_Needs_a_Clear_Niche_to_Work\" >Warum Ihre Mitgliedschaft eine klare Nische braucht, um erfolgreich zu sein<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\" >So w\u00e4hlen Sie die richtige Nische f\u00fcr Ihr Coaching-Gesch\u00e4ft aus<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#What_you_genuinely_know\" >Was du wirklich wei\u00dft\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#What_a_specific_group_of_people_is_struggling_with\" >Womit eine bestimmte Personengruppe zu k\u00e4mpfen hat\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#What_people_will_keep_paying_to_solve\" >Wof\u00fcr die Menschen auch weiterhin bereit sind zu zahlen, um das Problem zu l\u00f6sen\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\" >Vier M\u00f6glichkeiten, wie Sie sich als Business-Coach auf eine Nische spezialisieren k\u00f6nnen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#1_Audience-focused_%E2%80%93_you_niche_by_who_you_help\" >1. Zielgruppenorientiert \u2013 Sie definieren Ihre Nische danach, wem Sie helfen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#2_Stage-focused_%E2%80%93_you_niche_by_where_your_clients_are_in_their_journey\" >2. Phasenorientiert \u2013 Sie richten sich nach der jeweiligen Phase, in der sich Ihre Kunden auf ihrer Customer Journey befinden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#3_Industry-focused_%E2%80%93_you_niche_by_the_field_your_clients_work_in\" >3. Branchenorientiert \u2013 Sie spezialisieren sich auf den Bereich, in dem Ihre Kunden t\u00e4tig sind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#4_Outcome-focused_%E2%80%93_you_niche_by_the_specific_result_you_deliver\" >4. Ergebnisorientiert \u2013 Sie positionieren sich anhand des konkreten Ergebnisses, das Sie liefern<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#Dont_Build_Around_a_Niche_Until_Youve_Tested_This\" >Entwickeln Sie kein Gesch\u00e4ftsmodell rund um eine Nische, bevor Sie dies nicht getestet haben<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#Define_Your_Ideal_Member_and_Be_Specific\" >Definieren Sie Ihr ideales Mitglied (und seien Sie dabei m\u00f6glichst konkret)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#How_to_Stand_Out_in_an_Overcrowded_Market\" >Wie man sich in einem \u00fcberf\u00fcllten Markt von der Masse abhebt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#Whats_Next\" >Was kommt als N\u00e4chstes?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">You can help a lot of people and still build a struggling membership business. It happens more than you\u2019d think \u2013 a coach with real expertise, a decent following, and a genuine desire to help, who can\u2019t seem to get members to stick around past the first month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the time, the problem isn\u2019t the coaching. It\u2019s the positioning. \u201cI help entrepreneurs succeed\u201d sounds reasonable until you realize nobody is searching for that, nobody feels like it was written for them, and nobody has a strong reason to keep paying for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Memberships work when the problem you solve is specific, ongoing, and something your ideal member can\u2019t easily fix on their own.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This guide helps you nail down exactly who you serve and what you help them do \u2013 so when you\u2019re ready to build your coaching business, you\u2019re building it around something people will actually pay for month after month.<\/em><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#00a8ff38\">\ud83d\udccc M\u00f6chtest du eine Website f\u00fcr Business-Coaching erstellen? Dieser Leitfaden ist Teil einer umfassenden Reihe, die jeden Schritt abdeckt \u2013 von der Wahl deiner Nische bis zur Einrichtung deines Mitgliederbereichs. Am besten f\u00e4ngst du hier an \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/de\/blog\/create-business-coaching-website\/\" title=\"\">So erstellen Sie eine Website f\u00fcr Business-Coaching<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Membership_Needs_a_Clear_Niche_to_Work\"><\/span>Warum Ihre Mitgliedschaft eine klare Nische braucht, um erfolgreich zu sein<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A general coaching practice can survive on referrals. Someone hears about you, the fit is good enough, you do the work, and they move on. You don\u2019t need a tight focus for that to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/de\/blog\/memberpress-website-examples\/\" title=\"\">Mitgliedschaft<\/a> ist anders. Die Leute zahlen jeden Monat an dich, was bedeutet, dass sie eine klare, <strong><em>fortdauernder Grund<\/em><\/strong> zu bleiben. Und \u201callgemeine Unternehmensberatung\u201d, so gut sie auch sein mag, liefert ihnen selten diesen Grund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone joins your membership, they\u2019re buying the belief that this program was built for someone like them, with a problem like theirs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine freiberufliche Designerin, die versucht, ihre Honorare anzuheben, m\u00f6chte das Gef\u00fchl haben, dass Ihre Mitgliedschaft genau auf sie zugeschnitten ist \u2013 und nicht, dass sie Inhalte, die f\u00fcr alle anderen bestimmt sind, durchforsten muss, um die f\u00fcr sie relevanten Teile zu finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Je spezifischer Ihr Fokus ist, desto leichter f\u00e4llt es den richtigen Personen, sich in Ihrem Angebot wiederzuerkennen <\/strong>\u2013 und desto leichter f\u00e4llt es Ihnen, Inhalte zu erstellen, die Ihre Leser tats\u00e4chlich jede Woche gerne lesen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sich auf eine Nische spezialisieren <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-engagement\/\" title=\"\">erleichtert Ihnen die Verwaltung Ihrer gesamten Mitgliederdaten<\/a> because you always know what to create, who you\u2019re creating it for, and what would make them stay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\"><\/span>So w\u00e4hlen Sie die richtige Nische f\u00fcr Ihr Coaching-Gesch\u00e4ft aus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bei der Auswahl einer Nische geht es darum,<strong> den Punkt finden, an dem sich drei Dinge \u00fcberschneiden:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Was du wirklich wei\u00dft<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re going to be coaching, creating content, and answering questions on this topic for years. If you\u2019re stretching beyond what you actually know, your members will feel it \u2013 and they won\u2019t stay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Womit eine bestimmte Personengruppe zu k\u00e4mpfen hat<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not what you think they need, but what they\u2019re actively stuck on right now and can\u2019t easily figure out on their own. The clearer you are about this, the easier everything else becomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wof\u00fcr die Menschen auch weiterhin bereit sind zu zahlen, um das Problem zu l\u00f6sen<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manche Probleme lassen sich ein f\u00fcr alle Mal beheben und verschwinden dann. Ein gutes <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-find-your-niche\/\">Mitglieder-Nische<\/a> has ongoing problems \u2013 the kind where solving one challenge naturally leads to the next. That\u2019s what keeps members subscribed month after month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn diese drei Dinge zusammenkommen, hat man eine Grundlage, auf der es sich aufzubauen lohnt.<\/strong> But when one of them is missing (you\u2019re passionate about it, but there\u2019s no real demand, or there\u2019s demand, but the problem gets solved too quickly), the membership will always feel like an uphill battle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take time with this part. It\u2019s the decision that everything else sits on.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\"><\/span>Vier M\u00f6glichkeiten, wie Sie sich als Business-Coach auf eine Nische spezialisieren k\u00f6nnen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hier sind die vier g\u00e4ngigsten Ans\u00e4tze<\/strong> Um sich als Business-Coach auf eine Nische zu spezialisieren \u2013 w\u00e4hlen Sie den Bereich, der am besten zu Ihrer bisherigen Sichtweise auf Ihre Arbeit passt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Zielgruppenorientiert \u2013 Sie definieren Ihre Nische danach, wem Sie helfen<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist der einfachste Ansatz. Man w\u00e4hlt einen bestimmten Personentyp aus und richtet alles auf diesen aus.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Freiberufler, die ihr erstes Dienstleistungsunternehmen aufbauen<\/li>\n\n\n\n<li>Gr\u00fcnderinnen in der fr\u00fchen Phase der Skalierung<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/de\/fitness-membership-sites\/\" title=\"\">Gesundheit und Wellness<\/a> Praktiker, die mit den gesch\u00e4ftlichen Aspekten zu k\u00e4mpfen haben<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/de\/blog\/membership-site-consulting-services\/\" title=\"\">Berater<\/a> Ausstieg aus dem Angestelltenverh\u00e4ltnis<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Phasenorientiert \u2013 Sie richten sich nach der jeweiligen Phase, in der sich Ihre Kunden auf ihrer Customer Journey befinden<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anstatt darauf zu achten, wer sie sind, konzentrieren Sie sich darauf, wo sie stehen. Jede Unternehmensphase bringt ihre eigenen Herausforderungen mit sich \u2013 und Coaches, die sich auf eine bestimmte Phase spezialisiert haben, sind f\u00fcr die Betroffenen die naheliegende Wahl.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gr\u00fcnder in der Fr\u00fchphase, die versuchen, ihre ersten Stammkunden zu gewinnen<\/li>\n\n\n\n<li>Etablierte Unternehmen sind bereit, Mitarbeiter einzustellen und nicht mehr alles selbst zu erledigen<\/li>\n\n\n\n<li>Unternehmer, die sich auf einen Verkauf oder einen Ausstieg vorbereiten<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Branchenorientiert \u2013 Sie spezialisieren sich auf den Bereich, in dem Ihre Kunden t\u00e4tig sind<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sie werden zum gefragten Coach f\u00fcr eine bestimmte Branche. Dies ist eine der wirkungsvollsten Methoden, sich zu positionieren, und eines der deutlichsten Beispiele daf\u00fcr, dass dies funktioniert, ist <a href=\"https:\/\/lesleylogan.co\/about-lesley\/\" title=\"\">Lesley Logan<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png\" alt=\"\" class=\"wp-image-80453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1536x720.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-2048x960.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1832x859.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1080x506.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lesley\u2019s Business coaching site<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">She\u2019s a certified Pilates teacher who noticed that most Pilates instructors had no idea how to run a profitable business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So she built a coaching program with MemberPress specifically for them, teaching fitness business owners how to get clients, set their rates, and build a practice that\u2019s actually sustainable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That focus made her the obvious choice for an entire industry. She\u2019s now booked through 2028.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business-Coaching f\u00fcr Kreativagenturen<\/li>\n\n\n\n<li>Coaches f\u00fcr Immobilienfachleute<\/li>\n\n\n\n<li>Coaches f\u00fcr Fachkr\u00e4fte im Gesundheits- und Wellnessbereich<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ergebnisorientiert \u2013 Sie positionieren sich anhand des konkreten Ergebnisses, das Sie liefern<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0You\u2019re not defined by who your clients are \u2013 you\u2019re defined by the results they get.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wir unterst\u00fctzen dienstleistungsorientierte Unternehmen dabei, kontinuierlich neue Interessenten zu gewinnen<\/li>\n\n\n\n<li>Wir helfen Fachleuten, die zu niedrige Preise verlangen, ihre Preisgestaltung anzupassen<\/li>\n\n\n\n<li>Unterst\u00fctzung f\u00fcr Einzelunternehmer bei der Einstellung ihres ersten Mitarbeiters<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Any of these can work. What doesn\u2019t work is trying to be all of them at once \u2013 because then you\u2019re back to being a general business coach, and we\u2019re right back where we started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Build_Around_a_Niche_Until_Youve_Tested_This\"><\/span>Entwickeln Sie kein Gesch\u00e4ftsmodell rund um eine Nische, bevor Sie dies nicht getestet haben<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start creating content or building out your membership, you need to know that people will actually pay for what you\u2019re planning to offer.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s how to check:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Halten Sie Ausschau nach bereits vorhandenen kostenpflichtigen Produkten in diesem Bereich:<\/strong> Search for books, courses, group programs, and paid communities in your niche. If people are already spending money there, that\u2019s a good sign \u2013 it means there\u2019s a proven market. <br><br>No competition sounds appealing, but it usually means there\u2019s no demand either.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Geht dorthin, wo sich eure potenziellen Mitglieder bereits aufhalten:<\/strong> Schau dir das an <strong>Reddit-Threads, <a href=\"https:\/\/memberpress.com\/de\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">Facebook-Gruppen<\/a>, sowie Online-Communities<\/strong> dort, wo sich Ihre Zielgruppe aufh\u00e4lt. <br><br>Welche Fragen tauchen immer wieder auf? Woraan scheitern die Leute immer wieder? Die Probleme, zu denen immer wieder Fragen gestellt werden, sind genau diejenigen, um die herum sich ein Mitgliedschaftsmodell aufbauen l\u00e4sst.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>F\u00fchre echte Gespr\u00e4che mit echten Menschen: <\/strong>Finden Sie f\u00fcnf bis zehn Personen, die Ihrem Idealprofil entsprechen, und sprechen Sie mit ihnen \u2013 keine Umfrage, sondern ein echtes Gespr\u00e4ch. <br><br>Ask what they\u2019re struggling with, what they\u2019ve already tried, and what they\u2019d pay to solve it. You\u2019ll learn more in one honest conversation than in weeks of desk research.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Ideal_Member_and_Be_Specific\"><\/span>Definieren Sie Ihr ideales Mitglied (und seien Sie dabei m\u00f6glichst konkret)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Picking a niche tells you what your membership is about. Defining your ideal member tells you who it\u2019s actually for \u2013 and that distinction matters more than most coaches realize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t about demographics. Knowing your member is a 35-year-old woman based in Austin doesn\u2019t tell you what she needs from your membership or why she\u2019d stay subscribed. What you actually need to understand is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mit welchem Problem hat sie gerade zu k\u00e4mpfen?<\/li>\n\n\n\n<li>What has she already tried that hasn\u2019t worked?<\/li>\n\n\n\n<li>What does she feel like she\u2019s missing that other people in her field seem to have figured out?<\/li>\n\n\n\n<li>Wie w\u00fcrde ihr Gesch\u00e4ft in sechs Monaten aussehen, wenn Ihre Mitgliedschaft f\u00fcr sie tats\u00e4chlich funktionieren w\u00fcrde?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie diese Fragen klar beantworten k\u00f6nnen, f\u00e4llt Ihnen jede Entscheidung leichter \u2013 welche Inhalte Sie erstellen sollen, wie Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">Strukturieren Sie Ihre Ebenen<\/a>, what to charge, what to say in your marketing. You\u2019re not guessing anymore. You have a real person to write for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So sieht das in der Praxis aus:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nische: Coaching zur Preisstrategie f\u00fcr freiberufliche Designer<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>She\u2019s been charging the same project rates for two years, even though her skills have grown significantly<\/li>\n\n\n\n<li>She\u2019s Googled \u201chow to raise my rates\u201d more times than she\u2019d like to admit, but freezes when it comes to actually doing it<\/li>\n\n\n\n<li>She keeps losing projects to cheaper designers and can\u2019t figure out whether to lower her prices or hold her ground<\/li>\n\n\n\n<li>She doesn\u2019t want to freelance forever \u2013 she wants to build something more stable<\/li>\n\n\n\n<li>Success looks like consistent clients, a rate she\u2019s proud of, and never feeling like she has to apologize for what she charges<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s someone you can build an entire membership around. <strong>\u201cUnternehmer, die wachsen wollen\u201d geh\u00f6rt nicht dazu.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Stand_Out_in_an_Overcrowded_Market\"><\/span>Wie man sich in einem \u00fcberf\u00fcllten Markt von der Masse abhebt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt eine Vielzahl von <a href=\"https:\/\/memberpress.com\/de\/blog\/online-coaching-website\/\">Business-Coaches<\/a> da drau\u00dfen. Und die meisten davon klingen genau gleich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um sich von der Masse abzuheben, muss man klarer als alle anderen darlegen, wem man hilft und was die Betroffenen davon mitnehmen. Genau diese Klarheit ist es, die die richtige Person dazu bringt, mit dem Scrollen aufzuh\u00f6ren und zu denken: \u201c<em>Das ist f\u00fcr mich.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your positioning should lead with what your member gets, not what you\u2019ve achieved. Certifications and years of experience might build trust once someone is already interested \u2013 but they\u2019re not what gets someone interested in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vergleichen Sie diese beiden:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cBusiness-Coach, der Unternehmern dabei hilft, bessere Unternehmen aufzubauen.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI help freelance designers charge what they\u2019re worth \u2013 and actually believe it.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das zweite Beispiel funktioniert, weil es eine bestimmte Person, ein bestimmtes Problem und das eigentliche Hindernis nennt, das ihr im Weg steht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Someone reading that either immediately thinks \u201cthat\u2019s exactly me\u201d or \u201cthat\u2019s not for me at all.\u201d Both are the right outcome. You want the wrong people to opt out just as much as you want the right people to opt in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your positioning doesn\u2019t need to be a clever tagline. It just needs to be specific enough that the right person recognizes themselves in it the moment they read it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Was kommt als N\u00e4chstes?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You know who you\u2019re building for. Now you need to build the thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next guide in this series walks you through how to set up WordPress for a business coaching site. You\u2019d learn about hosting, MemberPress installation, the plugins that make a coaching site run, and the key pages you need before you launch.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_68972e24d36484e57d1bf0dce042db0e\" href=\"https:\/\/memberpress.com\/de\/blog\/set-up-business-coaching-site-wordpress\/\"   class=\"button button-blue center\">\ud83d\udc49 WordPress f\u00fcr eine Business-Coaching-Website einrichten<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The clearer your niche, the easier every decision after this one becomes. If you\u2019re ready to start building, <strong><a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" title=\"\">MemberPress<\/a><\/strong> bietet Ihnen alles, was Sie brauchen, um Ihre Mitgliedschaft einzurichten, Ihre Inhalte zu sch\u00fctzen und Ihre ersten Mitglieder zu gewinnen.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Sie sind sich nicht sicher, auf welche Nische im Bereich Business-Coaching Sie sich spezialisieren sollen? Finden Sie die ideale Balance zwischen Ihrem Fachwissen, den Menschen, die Hilfe ben\u00f6tigen, und dem, wof\u00fcr die Leute bereit sind, dauerhaft zu zahlen.<\/p>","protected":false},"author":87865,"featured_media":81140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1558],"tags":[1574,70],"class_list":["post-80359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-use-cases","tag-business-coaching-site","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not sure which business coaching niche to build around? Find the sweet spot between what you know, who needs help, and what people will keep paying for.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<meta name=\"keywords\" content=\"business coaching site,membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\" \/>\n\t\t<meta property=\"og:description\" content=\"Not sure which business coaching niche to build around? Find the sweet spot between what you know, who needs help, and what people will keep paying for.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-23T19:25:13+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-06-15T17:01:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Not sure which business coaching niche to build around? Find the sweet spot between what you know, who needs help, and what people will keep paying for.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#blogposting\",\"name\":\"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\",\"headline\":\"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/business-coaching-niche.png\",\"width\":1480,\"height\":832,\"caption\":\"Hero banner with the MemberPress logo on a blue background and the headline 'Choose Your Business Coaching Niche' beside a man in glasses thinking at a laptop.\"},\"datePublished\":\"2026-07-23T15:25:13-04:00\",\"dateModified\":\"2026-06-15T13:01:59-04:00\",\"inLanguage\":\"de-DE\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#webpage\"},\"articleSection\":\"Use Cases, business coaching site, Membership Site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/use-cases\\\/#listItem\",\"name\":\"Use Cases\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/use-cases\\\/#listItem\",\"position\":2,\"name\":\"Use Cases\",\"item\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/use-cases\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#listItem\",\"name\":\"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#listItem\",\"position\":3,\"name\":\"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/category\\\/use-cases\\\/#listItem\",\"name\":\"Use Cases\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1788455758\",\"width\":96,\"height\":96,\"caption\":\"Sarah O\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/\",\"name\":\"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\",\"description\":\"Not sure which business coaching niche to build around? Find the sweet spot between what you know, who needs help, and what people will keep paying for.\",\"inLanguage\":\"de-DE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/business-coaching-niche.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"Hero banner with the MemberPress logo on a blue background and the headline 'Choose Your Business Coaching Niche' beside a man in glasses thinking at a laptop.\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/blog\\\/choosing-your-business-coaching-niche\\\/#mainImage\"},\"datePublished\":\"2026-07-23T15:25:13-04:00\",\"dateModified\":\"2026-06-15T13:01:59-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/de\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"de-DE\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/de\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)<\/title>\n\n","aioseo_head_json":{"title":"So w\u00e4hlen Sie Ihre Nische im Business-Coaching aus (und bauen darauf eine Mitglieder-Website auf)","description":"Sie sind sich nicht sicher, auf welche Nische im Bereich Business-Coaching Sie sich spezialisieren sollen? Finden Sie die ideale Balance zwischen Ihrem Fachwissen, den Menschen, die Hilfe ben\u00f6tigen, und dem, wof\u00fcr die Leute bereit sind, dauerhaft zu zahlen.","canonical_url":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/","robots":"max-image-preview:large","keywords":"business coaching site,membership site","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#blogposting","name":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)","headline":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)","author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png","width":1480,"height":832,"caption":"Hero banner with the MemberPress logo on a blue background and the headline 'Choose Your Business Coaching Niche' beside a man in glasses thinking at a laptop."},"datePublished":"2026-07-23T15:25:13-04:00","dateModified":"2026-06-15T13:01:59-04:00","inLanguage":"de-DE","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#webpage"},"articleSection":"Use Cases, business coaching site, Membership Site"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/de","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/use-cases\/#listItem","name":"Use Cases"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/use-cases\/#listItem","position":2,"name":"Use Cases","item":"https:\/\/memberpress.com\/de\/blog\/category\/use-cases\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#listItem","name":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#listItem","position":3,"name":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/de\/blog\/category\/use-cases\/#listItem","name":"Use Cases"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/de\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/de\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1788455758","width":96,"height":96,"caption":"Sarah O"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#webpage","url":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/","name":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)","description":"Not sure which business coaching niche to build around? Find the sweet spot between what you know, who needs help, and what people will keep paying for.","inLanguage":"de-DE","isPartOf":{"@id":"https:\/\/memberpress.com\/de\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/de\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png","@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#mainImage","width":1480,"height":832,"caption":"Hero banner with the MemberPress logo on a blue background and the headline 'Choose Your Business Coaching Niche' beside a man in glasses thinking at a laptop."},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/#mainImage"},"datePublished":"2026-07-23T15:25:13-04:00","dateModified":"2026-06-15T13:01:59-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/de\/#website","url":"https:\/\/memberpress.com\/de\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"de-DE","publisher":{"@id":"https:\/\/memberpress.com\/de\/#organization"}}]},"og:locale":"de_DE","og:site_name":"MemberPress","og:type":"article","og:title":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)","og:description":"Not sure which business coaching niche to build around? Find the sweet spot between what you know, who needs help, and what people will keep paying for.","og:url":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2026-07-23T19:25:13+00:00","article:modified_time":"2026-06-15T17:01:59+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)","twitter:description":"Not sure which business coaching niche to build around? Find the sweet spot between what you know, who needs help, and what people will keep paying for.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/business-coaching-niche.png"},"aioseo_meta_data":{"post_id":"80359","title":null,"description":"Sie sind sich nicht sicher, auf welche Nische im Bereich Business-Coaching Sie sich spezialisieren sollen? Finden Sie die ideale Balance zwischen Ihrem Fachwissen, den Menschen, die Hilfe ben\u00f6tigen, und dem, wof\u00fcr die Leute bereit sind, dauerhaft zu zahlen.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-23 19:46:50","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-04-28 22:14:41","updated":"2026-07-23 19:46:50","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/de\/blog\/category\/use-cases\/\" title=\"Use Cases\">Use Cases<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Choose Your Business Coaching Niche (and Build a Membership Site Around It)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/de"},{"label":"Use Cases","link":"https:\/\/memberpress.com\/de\/blog\/category\/use-cases\/"},{"label":"How to Choose Your Business Coaching Niche (and Build a Membership Site Around It)","link":"https:\/\/memberpress.com\/de\/blog\/choosing-your-business-coaching-niche\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1788455758","primary_category_label":"Use Cases","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/80359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/users\/87865"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/comments?post=80359"}],"version-history":[{"count":7,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/80359\/revisions"}],"predecessor-version":[{"id":81143,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/posts\/80359\/revisions\/81143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media\/81140"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/media?parent=80359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/categories?post=80359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/de\/wp-json\/wp\/v2\/tags?post=80359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}