Wenn Sie bereits einzelne Fragen der wenigen Studierenden beantworten, die Ihren Kurs abgeschlossen haben, \u00fcben Sie bereits die Rolle eines Coaches aus. Sie verlangen nur kein Geld daf\u00fcr. <\/em>

Hier erfahren Sie, wie Sie daraus ein konkretes Angebot machen k\u00f6nnen und wie Sie mit Ihren bestehenden Kursinhalten umgehen sollten \u2013 ganz gleich, ob diese in MemberPress oder anderswo gespeichert sind.<\/em><\/p>

\n
WAS IST INNEN<\/p>\nUmschalten auf<\/span>
Warum wollen Kursentwickler letztendlich als Coaches arbeiten?<\/a>
Unbezahlte Arbeit<\/a><\/li>
Die wahrgenommene Wertgrenze<\/a><\/li>
Arbeitszufriedenheit<\/a><\/li><\/ul><\/li>
Was \u00e4ndert sich eigentlich, wenn man vom Unterrichten zum Coaching wechselt?<\/a><\/li>
Wie schafft man den Wechsel eigentlich?<\/a><\/li>
H\u00e4ufig gestellte Fragen<\/a><\/li>
Kurz gesagt<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
\n\n\n\n
<\/span>Warum wollen Kursentwickler letztendlich als Coaches arbeiten?<\/span><\/h2>\n\n\n\n
Es gibt einige Faktoren, die Menschen dazu bewegen, diesen Weg einzuschlagen, und meist sind es mehrere gleichzeitig.<\/p>\n\n\n\n
<\/span>Unbezahlte Arbeit<\/span><\/h3>\n\n\n\n
Studierende, die einen Kurs abgeschlossen haben, w\u00fcnschen sich oft mehr, als der Kurs ihnen geboten hat. Sie m\u00f6chten, dass sich jemand mit ihrer konkreten Situation befasst und nicht nur mit den allgemeinen Rahmenbedingungen. <\/p>\n\n\n\n
Wenn man diese Anfragen immer wieder kostenlos beantwortet, verliert das in seinem Posteingang allm\u00e4hlich den Charakter von Gro\u00dfz\u00fcgigkeit und wirkt zunehmend wie unbezahlte Supportarbeit.<\/p>\n\n\n\n
<\/span>Die wahrgenommene Wertgrenze<\/span><\/h3>\n\n\n\n
Au\u00dferdem gibt es eine Obergrenze daf\u00fcr, wie viel die Leute f\u00fcr Inhalte an sich bereit sind zu zahlen, insbesondere da kostenlose Videos auf YouTube bereits die meisten Grundlagen abdecken. Der Zugang zu Ihnen und Ihre Einsch\u00e4tzung ihres konkreten Problems unterliegen dieser Obergrenze jedoch nicht.<\/p>\n\n\n\n
<\/span>Arbeitszufriedenheit<\/span><\/h3>\n\n\n\n
Und f\u00fcr viele Kursentwickler geht es beim Coaching vor allem darum, den Teil ihrer Arbeit wiederzufinden, der ihnen von Anfang an am besten gefallen hat: zu sehen, wie jemand tats\u00e4chlich Ergebnisse erzielt \u2013 anstatt nur einen Kurs zu erstellen und zu hoffen, dass er seinen Zweck erf\u00fcllt, nachdem sich die Teilnehmer abgemeldet haben.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Was \u00e4ndert sich eigentlich, wenn man vom Unterrichten zum Coaching wechselt?<\/span><\/h2>\n\n\n\n
Ein Kurs ist ein \u201eEins-zu-Viele\u201c-Angebot. Man erstellt ihn einmal, und er funktioniert, egal ob ihn eine Person oder tausend Personen kaufen.<\/p>\n\n\n\n
Coaching<\/a> ist entweder eins-zu-eins oder eins-zu-einer-kleinen-Gruppe. Dabei wird von dir erwartet, dass du nahezu in Echtzeit pr\u00e4sent bist: Fragen beantwortest, dich auf die konkrete Situation dieser bestimmten Person einstellst und merkst, wenn jemand nicht weiterkommt \u2013 anstatt das erst drei Monate sp\u00e4ter herauszufinden.<\/p>\n\n\n\n
Das ist der Kompromiss, den Sie eingehen: weniger Umfang, daf\u00fcr mehr pers\u00f6nlicher Kontakt. Die meisten Kursanbieter sind der Meinung, dass es sich f\u00fcr die Teilnehmer, die daf\u00fcr bereit sind, lohnt, und bieten den Kurs f\u00fcr alle anderen weiterhin in seiner bisherigen Form an.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Wie schafft man den Wechsel eigentlich?<\/span><\/h2>\n\n\n\n
\n
Schau mal, wer schon nach mehr verlangt<\/strong> \u2013 Schau in deinem Posteingang, deinen Direktnachrichten und den Kurskommentaren nach, welche Fragen du immer wieder im Einzelgespr\u00e4ch beantwortest. Diese Fragen sind im Grunde genommen eine Coaching-Programm<\/a>, wenn du sie nennst.
<\/li>\n\n\n\n
Entwickeln Sie ein Angebot, das genau diese L\u00fccke schlie\u00dft<\/strong> \u2013 W\u00e4hle ein einziges Format aus, entweder 1:1 oder kohortenbasiert<\/a>, und den Preis auf etwa Zugriffsrechte, die Sie gew\u00e4hren<\/strong>, nicht der Inhalt. Ein $97-Kurs und ein $500\/Monat-Coaching-Programm stehen nicht miteinander im Wettbewerb. Sie l\u00f6sen unterschiedliche Probleme.
<\/li>\n\n\n\n
Verlegen Sie Ihre Kursinhalte an einen Ort, der f\u00fcr beides ausgelegt ist<\/strong> \u2013 Wenn Ihre Kurse bereits in MemberPress<\/a>, dieser Teil ist ganz einfach. Man f\u00fcgt die CoachKit\u2122.<\/a><\/strong> als Add-on auf derselben Website, sodass Ihre Kursinhalte und Ihre Coaching-Programme an einem Ort zusammengefasst sind.

Falls Ihre Kurse auf einem anderen LMS liegen, sie zuerst migrieren<\/a> \u2013 MemberPress enth\u00e4lt einen integrierten Kursmigrator f\u00fcr Plattformen wie LearnDash<\/a>, sodass Sie Lektionen, Quizze und den Lernfortschritt der Sch\u00fcler nicht manuell neu erstellen m\u00fcssen.

Sobald Ihre Kurse eingegeben sind, CoachKit\u2122 \u00fcbernimmt den Coaching-Teil<\/a>. Damit erhalten Sie:\n
\n
Studieng\u00e4nge und Jahrg\u00e4nge<\/strong> \u2013 Sch\u00fcler, die etwa zur gleichen Zeit beginnen, in einem gemeinsamen Coaching-Programm zusammenfassen<\/li>\n\n\n\n
Meilensteine und Gewohnheitsaufzeichnung<\/strong> \u2013 Sehen Sie, wer im Zeitplan liegt und wer ins Stocken geraten ist \u2013 nicht nur, wer bezahlt hat<\/li>\n\n\n\n
Integrierte Nachrichtenfunktion<\/strong> - Kunden und Coaches im Gespr\u00e4ch<\/a> ohne Ihre Website zu verlassen<\/li>\n\n\n\n
Terminvereinbarung<\/strong> \u2013 L\u00e4sst sich integrieren mit Calendly<\/a> oder Einfach Termine vereinbaren<\/a>
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
K\u00fcndigt es an, statt es einfach still und leise auf den Markt zu bringen<\/strong> \u2013 Informieren Sie Ihre bestehenden Teilnehmer direkt, insbesondere diejenigen, die bereits nach mehr gefragt haben. Ein Coaching-Angebot, das auf einer versteckten Seite versteckt ist, wird kaum Anklang finden.<\/li>\n<\/ol>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Wie man ein ONLINE-Coaching-Programm auf WordPress mit CoachKit einrichtet<strong>\u2122<\/strong> (Vollst\u00e4ndige Anleitung)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>H\u00e4ufig gestellte Fragen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>F: Muss ich meinen Kurs schlie\u00dfen, um mit dem Coaching zu beginnen?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Nein. Der Kurs kann weiterhin als Einstiegspunkt dienen, und das Coaching wird parallel dazu als Option f\u00fcr Teilnehmer angeboten, die mehr Unterst\u00fctzung w\u00fcnschen.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>F: Was ist, wenn meine Kurse bereits auf einem anderen LMS, wie beispielsweise LearnDash, erstellt wurden?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">MemberPress verf\u00fcgt \u00fcber eine integrierte <a href=\"https:\/\/memberpress.com\/de\/docs\/how-to-import-courses-and-lessons-from-another-course-plugin\/\">Kurs-Migrator<\/a> das Ihre Unterrichtseinheiten, Tests und Sch\u00fclerdaten automatisch \u00fcbernimmt, sodass Sie nicht alles von Hand neu erstellen m\u00fcssen.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>F: Sollte ich f\u00fcr das Coaching mehr verlangen als f\u00fcr meinen Kurs?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">In der Regel ja. Sie berechnen den Zugang zu Ihrer Person und Ihrem Fachwissen, nicht nur den Inhalt selbst; daher liegt der Preis f\u00fcr ein Coaching in der Regel deutlich \u00fcber dem Preis Ihres Kurses.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>F: Brauche ich separate Tools f\u00fcr die Terminplanung und die Kommunikation mit meinen Coaching-Kunden?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Nicht, wenn <a href=\"https:\/\/memberpress.com\/de\/docs\/how-to-set-up-memberpress-coachkit\/\">CoachKit\u2122.<\/a> k\u00fcmmert sich bereits darum. Es verf\u00fcgt \u00fcber eine integrierte Nachrichtenfunktion und l\u00e4sst sich mit Terminplanungs-Tools wie <a href=\"https:\/\/memberpress.com\/de\/addons\/calendly\/\">Calendly<\/a>, sodass Klienten und Coaches miteinander sprechen k\u00f6nnen, ohne Ihre Website verlassen zu m\u00fcssen.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>F: Kann ich das Coaching in kleinen Gruppen statt im Einzelcoaching durchf\u00fchren?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Ja. CoachKit\u2122 unterst\u00fctzt Kohorten, sodass Sie Teilnehmer, die etwa zur gleichen Zeit beginnen, in einem gemeinsamen Programm mit Meilensteinen und Check-ins zusammenfassen k\u00f6nnen, anstatt jeden Kunden einzeln zu betreuen.<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>Kurz gesagt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autoren des Kurses<\/strong> Meistens fangen sie damit an, als Coach arbeiten zu wollen, weil sie bereits kostenlos individuelle Fragen beantworten, an eine Grenze sto\u00dfen, was die Leute allein f\u00fcr Inhalte zu zahlen bereit sind, oder es vermissen, zu sehen, wie ihre Teilnehmer tats\u00e4chlich Ergebnisse erzielen.<\/li>\n\n\n\n<li>Coaching ist ein echtes Handwerk: weniger Massenbet\u00e4tigung, mehr direkter Kontakt zu jedem Einzelnen.<\/li>\n\n\n\n<li>Entwickeln Sie ein Coaching-Angebot, das genau auf die L\u00fccke zugeschnitten ist, nach der Ihre besten Sch\u00fcler immer wieder fragen.<\/li>\n\n\n\n<li>Falls Ihre Kurse bereits in <strong>MemberPress<\/strong>, hinzuf\u00fcgen <strong>CoachKit\u2122.<\/strong>, und schon sind Sie startklar. Falls sie ein anderes LMS nutzen, <strong>migrieren<\/strong> sie zuerst mit dem <strong>Kurs-Migrator<\/strong>.<\/li>\n\n\n\n<li>Die meisten Anbieter nutzen beides: den Kurs als Einstieg und das Coaching als dar\u00fcber hinausgehende, intensivere Betreuungsstufe.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie bereit sind, den Coaching-Bereich Ihres Unternehmens auszubauen, <strong>MemberPress<\/strong> und <strong>CoachKit\u2122.<\/strong> Verwalten Sie Kurse und Coaching an einem Ort \u2013 ganz gleich, ob Sie ganz von vorne anfangen oder von einem anderen LMS umsteigen.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"CTA-Zeichen\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn Sie diesen Artikel hilfreich fanden, folgen Sie uns auf <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>und <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Wechseln Sie von Kursen zum Coaching, ohne ganz von vorne anfangen zu m\u00fcssen. Erfahren Sie, wie Sie Ihr Fachwissen b\u00fcndeln, bestehende Kurse \u00fcbertragen und Kunden mit MemberPress unterst\u00fctzen k\u00f6nnen.<\/p>","protected":false},"author":73814,"featured_media":82045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1479],"tags":[1468,1605,190],"class_list":["post-81601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-site","tag-coaching-business","tag-courses-to-coaching","tag-online-course","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Transition from courses to coaching without starting over. 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