{"id":81712,"date":"2026-08-13T12:13:57","date_gmt":"2026-08-13T16:13:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=81712"},"modified":"2026-08-05T13:24:15","modified_gmt":"2026-08-05T17:24:15","slug":"how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/","title":{"rendered":"Wie ein Klavierlehrer ein Unternehmen aufbaute, das sich von selbst f\u00fchrt \u2013 und ihm seine Vormittage zur\u00fcckgab"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Warren McPherson verbringt seine Vormittage im Fitnessstudio und mit seinen Kindern, nicht an seinem Schreibtisch. Sein Klavierunterrichtsgesch\u00e4ft \u2013 mittlerweile mit 14.000 Sch\u00fclern \u2013 l\u00e4uft gr\u00f6\u00dftenteils, ohne dass er pers\u00f6nlich vor Ort sein muss. Hier erfahren Sie, wie er das geschafft hat.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7e1d3fcb0bd\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7e1d3fcb0bd\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Watch_the_Full_Interview\" >Sehen Sie sich das vollst\u00e4ndige Interview an<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#It_Started_as_a_Hobby_Not_a_Plan\" >Es begann als Hobby, nicht als Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Why_He_Chose_Membership_Over_Ecommerce\" >Warum er sich f\u00fcr ein Abonnementmodell statt f\u00fcr E-Commerce entschieden hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Structure_Is_What_Lets_Warren_Step_Back\" >Dank dieser Struktur kann Warren sich zur\u00fcckziehen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Hes_Not_Adding_Courses_Constantly_and_Thats_the_Point\" >Er f\u00fcgt nicht st\u00e4ndig neue Kurse hinzu, und genau darum geht es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#A_Well-Oiled_System_and_a_Workday_That_Starts_at_Noon\" >Ein gut eingespieltes System und ein Arbeitstag, der erst um 12 Uhr mittags beginnt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Full-Time_Since_2019\" >Vollzeit seit 2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/de\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Where_to_Find_Warren\" >Wo man Warren finden kann<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Warren McPherson f\u00e4ngt an den meisten Tagen erst gegen Mittag mit der Arbeit an. Vormittags geht er ins Fitnessstudio und k\u00fcmmert sich um seine Kinder. <strong>PianoLessonsWithWarren.com<\/strong> unterrichtet Tausende von Sch\u00fclern ausschlie\u00dflich online im Gospel-Klavierspiel nach Geh\u00f6r, und das Ganze l\u00e4uft so gut, dass Warren nicht an seinem Schreibtisch sitzen muss, um den Betrieb aufrechtzuerhalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Art von Freiheit war nicht geplant. Sie ist das Ergebnis einer einzigen Entscheidung: das Unternehmen als Mitgliedermodell statt als Laden aufzubauen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_the_Full_Interview\"><\/span>Sehen Sie sich das vollst\u00e4ndige Interview an<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8UhJw0T0dyZmUOOth6dEpJ9RGVMFCwgC71ryPoKsB9QjzqnAXVrLnEKWlQ4kLSu\"><div class=\"responsive-video\"><iframe title=\"Dieser Klavierlehrer hat sich vom Versand von DVDs zu einem Vollzeit-Mitgliedschaftsgesch\u00e4ft entwickelt (@pianolessonwithwarren)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G22BolASVRk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ANSEHEN &gt;&gt;&gt; Wie ein Klavierlehrer ein NACHHALTIGES UNTERNEHMEN AUFBAUTE, DAS IHM SEINE MORGEN ZUR\u00dcCKGAB<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Started_as_a_Hobby_Not_a_Plan\"><\/span>Es begann als Hobby, nicht als Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In den ersten Jahren hat Warren einfach nur Klaviervideos gepostet, weil die Leute ihn darum gebeten hatten. Er hat sich nicht viel dabei gedacht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEven for the first few years, I treated it as a hobby because I didn't think it could become a main source of income. But I still, even then, never really thought about how I could make this into a long-term career.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gab keinen F\u00fcnfjahresplan. Er ging einfach nur eine Anfrage nach der anderen an, lange bevor ihm \u00fcberhaupt in den Sinn kam, dass dies die gesamte Aufgabe sein k\u00f6nnte \u2013 geschweige denn eine, die ihm seine Zeit zur\u00fcckgeben w\u00fcrde.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1480\" height=\"1000\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/PianoLessonsWithWarren.svg\" alt=\"\" class=\"wp-image-81715\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_He_Chose_Membership_Over_Ecommerce\"><\/span>Warum er sich f\u00fcr ein Abonnementmodell statt f\u00fcr E-Commerce entschieden hat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Irgendwann musste Warren entscheiden, wie er das, was er aufgebaut hatte, verkaufen wollte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\">Elektronischer Handel<\/a> \u2013 der Verkauf einzelner Downloads \u2013 entsprach nicht den tats\u00e4chlichen Anforderungen des Klavierunterrichts, und es bedeutete, dass Warren bei jeder Transaktion involviert bleiben musste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Instrument zu lernen ist nichts, was man sich st\u00fcckweise aneignen kann. <strong>Man muss dabei angeleitet werden<\/strong>, indem Sie verschiedene Wissensbereiche in der richtigen Reihenfolge aufbauen, und Sie profitieren davon, Teil einer Gemeinschaft von Menschen zu sein, die dasselbe tun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA lot of people think of music as, \u2018Oh, I just want to learn piano, I need to sit at the piano and figure out what keys to play.' But there's a lot more that goes into learning music \u2013 you need theory, ear training, understanding of chords, technique building. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt verschiedene Kategorien, und die <a href=\"https:\/\/memberpress.com\/de\/blog\/membership-model\/\">Mitgliedschaftsmodell<\/a> allows me to tie all of those together in a step-by-step method.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He compares it to how school works: \u201cIt's kind of like when you go to school, you do a little math, a little science, a little this, a little that. Music is the same way.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/de\/blog\/faqs-for-starting-a-membership-site\/\">Mitgliedschaft<\/a> Er soll all das in die Struktur selbst einbauen, anstatt jeden Sch\u00fcler pers\u00f6nlich dabei zu begleiten.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structure_Is_What_Lets_Warren_Step_Back\"><\/span>Dank dieser Struktur kann Warren sich zur\u00fcckziehen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Kern von Warrens Mitgliedschaft ist die Struktur. <a href=\"https:\/\/memberpress.com\/de\/docs\/member-experience-with-memberpress-circles\/\">Mitglieder<\/a> wissen <strong>Was sie \u00fcben sollen, wann sie es \u00fcben sollen und woran man erkennt, wann sie f\u00fcr die n\u00e4chste Stufe bereit sind<\/strong> \u2013 alles direkt in den Pfad integriert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy program allows students to know what to practice, when to practice, and hit milestones, so they know when to move on to the next thing, automated, without me telling them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dieses Wort \u2013 <a href=\"https:\/\/memberpress.com\/de\/blog\/8-things-you-can-automate-in-your-business\/\">automatisiert<\/a> \u2013 das ist der springende Punkt. Es ist der Unterschied zwischen einem Unternehmen, das Warren im Raum braucht, und einem, das darauf verzichten kann.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hes_Not_Adding_Courses_Constantly_and_Thats_the_Point\"><\/span>Er f\u00fcgt nicht st\u00e4ndig neue Kurse hinzu, und genau darum geht es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren f\u00fcgt lediglich ein neues <a href=\"https:\/\/memberpress.com\/de\/docs\/creating-memberpress-courses\/\">Kurs<\/a> mittlerweile alle paar Monate. Die Grundlagen sind bereits gelegt, sodass er keinen st\u00e4ndigen Nachschub an neuem Material ben\u00f6tigt, um den Betrieb am Laufen zu halten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die restliche Zeit wird daf\u00fcr aufgewendet, die <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-build-an-online-community\/\">Gemeinschaft<\/a> alive: Live-Frage-und-Antwort-Runden veranstalten, einen Transkriptions-Club leiten und mehr Inhalte auf seinen vier Kan\u00e4len ver\u00f6ffentlichen, um weiterhin neue Sch\u00fcler zu gewinnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere's different types of content I add outside of just regular courses. I have monthly student video reviews\u2026 I do weekly live calls, group sessions\u2026 I do a Transcription Club, which is all about teaching people the skill to hear a song and figure out everything about it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And on where the growth keeps coming from: \u201cMy four main platforms are YouTube \u2013 the biggest \u2013 followed by Facebook, then TikTok, then Instagram.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Well-Oiled_System_and_a_Workday_That_Starts_at_Noon\"><\/span>Ein gut eingespieltes System und ein Arbeitstag, der erst um 12 Uhr mittags beginnt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren hat einst ein System aufgebaut, und jetzt l\u00e4uft es \u2013 weshalb sein Tag nicht fr\u00fch beginnen muss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don't spend a lot of hours on this in a day. I have a pretty well-oiled system now. In fact, I don't even start working until noon most days. I spend the morning going to the gym, hanging out with my kids.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Grund daf\u00fcr ist unter anderem, wie viel Freude es ihm bereitet, die Website selbst zu erstellen. <strong>Warren sch\u00e4tzt die Flexibilit\u00e4t, die ihm WordPress bietet, um alles genau nach seinen Vorstellungen anzupassen.<\/strong> \u2013 und er verwendet <a href=\"https:\/\/memberpress.com\/de\/docs\/overview-of-using-the-developer-tools\/\">Die Entwicklertools von MemberPress<\/a> um die Website mit einer von ihm selbst entwickelten App zu verkn\u00fcpfen, damit sie als ein einziges System l\u00e4uft und nicht als zwei separate Komponenten, die einfach aneinandergekoppelt wurden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI love the ability to customize how everything works, and I do that via plugins\u2026 I definitely use the developer tools add-on, because that's how I'm able to talk to the app \u2013 MemberPress runs the subscription, so I don't go through Apple's system for that.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full-Time_Since_2019\"><\/span>Vollzeit seit 2019 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren wechselte 2019, genau zu der Zeit, als sein Sohn geboren wurde, auf den Online-Betrieb (100%) um. Er konnte es nicht mehr schaffen, gleichzeitig Pr\u00e4senzunterricht zu geben, etwa 200 Auftritte pro Jahr mit einer Band zu absolvieren und die Website zu betreiben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don't think I can raise a kid and do all of this \u2013 something's got to go.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Website blieb bestehen. Alles andere verschwand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGlad I did, because once I was able to focus full-time, I also saw the growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seitdem ist es stetig gewachsen, <strong>denn das Mitgliedschaftsmodell erm\u00f6glichte ihm ein Gesch\u00e4ft, das wachsen konnte, ohne im Gegenzug mehr Zeit von ihm zu beanspruchen.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Hobby, von dem er nie gedacht h\u00e4tte, dass es irgendwohin f\u00fchren w\u00fcrde, entwickelte sich zu einem Unternehmen, das ihm seine Vormittage zur\u00fcckgab \u2013 denn er baute es als Mitgliedschaftsmodell statt als Laden auf, und zwar so strukturiert, dass es gr\u00f6\u00dftenteils ohne seine Anwesenheit l\u00e4uft.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_Find_Warren\"><\/span>Wo man Warren finden kann<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren unterrichtet an der <a href=\"http:\/\/www.pianolessonswithwarren.com\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PianoLessonsWithWarren.com<\/strong>,<\/a> und ihr findet ihn unter demselben Namen \u2013 \u201ePiano Lessons With Warren\u201c \u2013 auf <a href=\"https:\/\/www.youtube.com\/@pianolessonwithwarren\" title=\"\">YouTube<\/a>, <a href=\"https:\/\/www.facebook.com\/Pianolessonwithwarren\/\" title=\"\">Facebook<\/a>, <a href=\"https:\/\/www.tiktok.com\/@piano_lesson_with_warren\" title=\"\">TikTok<\/a>und <a href=\"https:\/\/www.instagram.com\/piano_lesson_with_warren\/\" title=\"\">Instagram<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Denken Sie dar\u00fcber nach, ein Abonnementmodell aufzubauen, anstatt einzelne Inhalte zu verkaufen?<\/strong> <a href=\"https:\/\/memberpress.com\/de\/addons\/developer-tools\/\">Entwicklertools von MemberPress<\/a> Lassen Sie Ihre Website mit allem kommunizieren, was Sie darauf aufbauen \u2013 genauso, wie Warren seine eigene App einbindet. <a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\">Erfahren Sie, was MemberPress f\u00fcr Ihre Website leisten kann.<\/a><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"CTA-Zeichen\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Holen Sie sich MemberPress noch heute!<\/h3>\n\t\t\t<div><p>Lassen Sie sich f\u00fcr die von Ihnen erstellten Inhalte bezahlen.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tMemberPress jetzt kaufen\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"Pfeil\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/de\/features\">Alle Merkmale anzeigen<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hat Ihnen dieses Interview gefallen? Abonnieren Sie den\u00a0<a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\">MemberPress YouTube-Kanal<\/a>\u00a0f\u00fcr weitere Gespr\u00e4che mit Betreibern von Mitgliederportalen und Online-Unternehmern, die ihr Gesch\u00e4ft rund um das aufbauen, was sie lieben.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie Warren McPherson mithilfe von MemberPress und WordPress aus einem Hobby ein florierendes Mitgliederunternehmen gemacht hat, das ohne st\u00e4ndige Beteiligung 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