{"id":81780,"date":"2026-08-27T10:00:00","date_gmt":"2026-08-27T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=81780"},"modified":"2026-09-09T11:44:13","modified_gmt":"2026-09-09T15:44:13","slug":"compassion-led-business-coach","status":"publish","type":"post","link":"https:\/\/memberpress.com\/de\/blog\/compassion-led-business-coach\/","title":{"rendered":"H\u00f6r auf, dich zu verausgaben \u2013 aber gib dein Gesch\u00e4ft nicht auf: Was wir von der mitf\u00fchlenden Coachin Shannon Beer gelernt haben"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Als Coach f\u00fcr K\u00f6rperbild h\u00e4tte Shannon Beer ihr Gesch\u00e4ft auf Vorher-Nachher-Fotos und angstbasiertem Marketing aufbauen k\u00f6nnen. Stattdessen hat sie es auf Mitgef\u00fchl aufgebaut \u2013 und das funktioniert.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad3cb9aba2e6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WAS IST INNEN<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad3cb9aba2e6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/de\/blog\/compassion-led-business-coach\/#1_She_Protects_the_Work_by_Structuring_Her_Week\" >1. Sie sichert ihre Arbeit ab, indem sie ihre Woche strukturiert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/de\/blog\/compassion-led-business-coach\/#2_She_Gives_Away_the_Real_Thing_Not_a_Taste_of_It\" >2. Sie verschenkt das Original, nicht nur eine Kostprobe davon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/de\/blog\/compassion-led-business-coach\/#3_She_Treats_Content_as_a_Filter_Not_a_Faucet\" >3. Sie betrachtet Inhalte als Filter und nicht als Wasserhahn<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Als Shannon Beer ihre T\u00e4tigkeit als Ern\u00e4hrungsberaterin aufnahm, stellte sie fest, dass die eigentliche Herausforderung f\u00fcr ihre Klienten meist nicht das Essen war. Es war eine innere Stimme, die ihren K\u00f6rper mit dem aller anderen verglich. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cViele Menschen m\u00f6chten abnehmen, weil sie sich dadurch selbstbewusster f\u00fchlen wollen\u201d, sagt sie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genau das war es, was sie dazu bewogen hat, sich speziell mit dem Thema K\u00f6rperbild zu besch\u00e4ftigen: Menschen dabei zu helfen, diese innere Stimme zum Schweigen zu bringen und sich auf das zu konzentrieren, was ihnen wirklich wichtig ist \u2013 und dabei Mitgef\u00fchl statt Kritik im Vordergrund zu stellen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"dGsx3nYQlZe0hvbuByP8zk5OOa9UgbdIoMNSB0wtH4LIVcA6JT5LGNSCa8rmfQXjFFPuHjqDfZ2Enpt\"><div class=\"responsive-video\"><iframe title=\"Vom Jura-Studium zur Online-Coach f\u00fcr K\u00f6rperbild und Business (@coachshannonbeer)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lqgLLbdOFyo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ANSEHEN: Das vollst\u00e4ndige Interview &gt;&gt;&gt; Shannon Beer erz\u00e4hlt von ihrem Weg vom Juristenberuf zum mitf\u00fchlenden Coaching<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Sp\u00e4ter, w\u00e4hrend ihrer Ausbildung in mitf\u00fchlungsorientierter Therapie, begann sie, andere Coaches zu betreuen, und stellte fest, dass genau dieselbe innere Stimme auch bei ihnen auftauchte. Diesmal ging es nicht um ihren K\u00f6rper, sondern um <strong>ihre Unternehmen.<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-1024x692.png\" alt=\"\" class=\"wp-image-82277\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer-1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/MP-Quotations-Shannon-Beer.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Viele wurden dazu gedr\u00e4ngt, sich an die \u00fcblichen Vorgehensweisen der Branche zu halten: \u201cEs gibt jede Menge Gesch\u00e4ftsratschl\u00e4ge dazu, wie man f\u00fcr den Fettabbau werben muss, dass man Vorher-Nachher-Fotos ver\u00f6ffentlichen muss, wenn man Kunden gewinnen will \u2013 und das verst\u00e4rkt nur die engstirnigen Sch\u00f6nheitsideale\u201d, sagt sie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDeshalb wollte ich die Trainer unterst\u00fctzen, die versuchen, die Dinge anders anzugehen.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hinter all dem verbarg sich dasselbe Muster, nur dass es in eine andere Richtung wies: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMan kann seinen K\u00f6rperbau mit dem eines anderen vergleichen und sich unattraktiv f\u00fchlen, weil man nicht schlank und muskul\u00f6s genug ist, oder man kann sein Unternehmen mit dem eines anderen vergleichen, der zur gleichen Zeit angefangen hat, und das Gef\u00fchl haben, hinterherzuhinken und nicht so erfolgreich zu sein, weil man nicht so viel Geld verdient. Im Kopf laufen dabei \u00e4hnliche Prozesse ab.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Es waren nicht zwei Probleme<\/strong> die zwei unterschiedliche Herangehensweisen erforderten. Es handelte sich um ein einziges Problem, das in zwei verschiedenen R\u00e4umen auftrat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also machte Beer einfach weiter wie bisher: \u201cDie Arbeit ist insofern sehr \u00e4hnlich, als es darum geht, eine mitf\u00fchlende Beziehung aufzubauen und mit diesen verschiedenen Anteilen von sich selbst zu arbeiten\u201d, sagt sie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAber was die Menschen bewegt, ist einfach das, was bei ihnen Anklang findet und was f\u00fcr sie am dringlichsten ist.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heute beschreibt sie sich selbst ganz einfach als \u201ceine auf Mitgef\u00fchl ausgerichtete Coachin, die Menschen dabei hilft, ihre Beziehung zu sich selbst in den Lebensbereichen zu verbessern, die ihnen wichtig sind\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist meilenweit entfernt von der \u201eHustle-Kultur\u201c und dem auf Scham basierenden Marketing, das die Branche dominiert, denn <a href=\"https:\/\/memberpress.com\/de\/blog\/nutrition-advice-membership-site\/\">Ern\u00e4hrungsberater<\/a> und <a href=\"https:\/\/memberpress.com\/de\/blog\/sell-business-coaching-subscriptions\/\" title=\"\">Business-Coaches<\/a> ebenso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Als wir uns mit ihr zu unserem <strong>Reihe \u201eUnternehmensgr\u00fcnder\u201c<\/strong>, eines war klar: Sie lebt vor, was sie predigt, und es funktioniert. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Auff\u00e4llig ist, wie deutlich sich diese Grunds\u00e4tze in der Art und Weise widerspiegeln, wie Beer das Unternehmen im Alltag tats\u00e4chlich f\u00fchrt. Fast \u00fcberall widersetzt sie sich dem herk\u00f6mmlichen Ansatz, sich st\u00e4ndig abrackern zu m\u00fcssen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Das haben wir gelernt.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_She_Protects_the_Work_by_Structuring_Her_Week\"><\/span>1. Sie sichert ihre Arbeit ab, indem sie ihre Woche strukturiert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beer teilt ihre Zeit bewusst ein: \u201cIch widme mich gerne von Montag bis Mittwoch der Arbeit f\u00fcr Kunden, dann habe ich einen Tag f\u00fcr eher projektbezogene Aufgaben \u2026 und dann einen Tag f\u00fcr Marketing, Verwaltung und all das.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Vorteil liegt nicht nur in der pers\u00f6nlichen Ausgeglichenheit. Es geht auch um Best\u00e4ndigkeit f\u00fcr die Kunden. \u201cJeder erlebt mich auf die gleiche Art und Weise; ich bin am Ende der Woche nicht ersch\u00f6pft, sodass die Leute dann nicht mehr meine volle Aufmerksamkeit bekommen. Das sichert die Arbeit f\u00fcr die Kunden, und es bedeutet auch, dass ich <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-sell-digital-products-on-wordpress\/\" title=\"\">weitere Angebote erstellen<\/a> \u201dauch.\u201c<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_She_Gives_Away_the_Real_Thing_Not_a_Taste_of_It\"><\/span>2. Sie verschenkt das Original, nicht nur eine Kostprobe davon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beers kostenlose Ressourcen sind kein billiger Clickbait, der darauf abzielt, die Leute zu einem Kauf zu bewegen. <strong>Sie <a href=\"https:\/\/memberpress.com\/de\/blog\/free-trials-course-access-duration\/\">Kostenloser Minikurs<\/a><\/strong> Sie f\u00fchrt die Menschen tats\u00e4chlich durch \u201cdie wissenschaftlichen Grundlagen Ihrer Emotionssysteme\u201d, damit sie ihre eigenen Muster erkennen k\u00f6nnen, bevor sie ihr \u00fcberhaupt etwas bezahlen. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sie dr\u00fcckt es so aus: \u201cIch m\u00f6chte, dass die Leute so viel wie m\u00f6glich von den M\u00f6glichkeiten nutzen, die sie selbst haben, bevor sie sich entscheiden, in diese Unterst\u00fctzung zu investieren.\u201d Wenn jemand das Problem mit den Informationen, die sie zur Verf\u00fcgung gestellt hat, selbst l\u00f6sen kann, betrachtet sie das als Erfolg und nicht als entgangenen Verkauf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das ist auch der Grund, warum es funktioniert. Wenn jemand dann schlie\u00dflich <a href=\"https:\/\/memberpress.com\/de\/blog\/secret-to-pricing-coaching-services\/\" title=\"\">sich f\u00fcr eine Investition entscheiden<\/a>, sie haben ihre Hilfe bereits am eigenen Leib erfahren. Es gibt keinen Zweifel daran, ob sie aufrichtig ist; sie wissen bereits, dass sie es ist, denn sie hat es bewiesen, bevor sie etwas daf\u00fcr verlangt hat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_She_Treats_Content_as_a_Filter_Not_a_Faucet\"><\/span>3. Sie betrachtet Inhalte als Filter und nicht als Wasserhahn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beer ist nicht nur um der Klicks willen auf Klicks aus. \u201cIch werde nicht einfach nur um der Inhalte willen Inhalte produzieren. Es h\u00e4ngt davon ab, in welcher Phase sich mein Unternehmen gerade befindet \u2013 ob ich meine Reichweite ausbauen oder <a href=\"https:\/\/memberpress.com\/de\/blog\/build-email-list\/\" title=\"\">Leute dazu bringen, sich in meine E-Mail-Liste einzutragen.<\/a>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ihr ist aufgefallen, dass die Beitr\u00e4ge, die die besten Konversionsraten erzielen, oft die geringste Reichweite haben, weshalb sie aufgeh\u00f6rt hat, auf die falschen Kennzahlen zu optimieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ihr Umzug nach<\/strong> <strong>Substack<\/strong> Es ging nicht darum, um der Reduzierung willen weniger zu posten; es ging darum, so zielgerichtet vorzugehen, dass die richtigen Leute die Beitr\u00e4ge auch tats\u00e4chlich finden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSubstack wirkt viel durchdachter, und ich nutze die Plattform lieber, wenn ich eine Idee habe\u201d, sagt sie. \u201cIch m\u00f6chte, dass es durchdacht, n\u00fctzlich und interessant ist.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es ist derselbe Instinkt, der sich durch alles andere zieht, was sie tut: <a href=\"https:\/\/memberpress.com\/de\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" title=\"\">kein \u201eGrinding\u201c von Inhalten<\/a> aus Schuldgef\u00fchlen oder <a href=\"https:\/\/memberpress.com\/de\/blog\/preventing-burnout-in-your-membership-site\/\" title=\"\">Angst, den Anschluss zu verlieren<\/a>, sie schreibt nur, wenn sie wirklich etwas zu sagen hat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Wenn es in Beers Geschichte eine Botschaft gibt, die sich darin verbirgt, dann ist es diese:<\/strong> H\u00f6r auf, dich mit denen zu vergleichen, die dir weiter voraus zu sein scheinen, und h\u00f6r auf, dich nur um des K\u00e4mpfens willen abzurackern, wenn es dich nicht wirklich weiterbringt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Beers eigenen Worten: Ganz gleich, ob man den K\u00f6rper eines anderen betrachtet oder sich mit den Angelegenheiten eines anderen befasst \u2013 \u201cim Kopf laufen dabei dieselben Prozesse ab\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lassen Sie den Vergleich einmal beiseite, und Sie werden vielleicht feststellen, dass Sie bereits mehr Spielraum haben, als Sie dachten.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So finden Sie Shannon Beer:<\/strong> <a href=\"http:\/\/coachshannonbeer.com\" title=\"\">coachshannonbeer.com<\/a>, oder auf Instagram unter <a href=\"https:\/\/www.instagram.com\/shannonbeer_\/\" title=\"\">@ShannonBeer_<\/a>. <br>Au\u00dferdem f\u00e4ngt sie gerade erst an mit <a href=\"https:\/\/www.youtube.com\/@coachshannonbeer\/\" title=\"\">YouTube<\/a> und <a href=\"https:\/\/shannonbeer.substack.com\/\" title=\"\">Substack<\/a>, also haltet auch dort die Augen offen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>M\u00f6chtest du von weiteren Unternehmern wie diesem lernen? <a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\" title=\"\"><strong>Abonnieren Sie unseren YouTube-Kanal<\/strong> <\/a>f\u00fcr den Rest unseres <strong><a href=\"https:\/\/memberpress.com\/de\/blog\/tag\/founder-series\/\" title=\"\">Reihe \u201eUnternehmensgr\u00fcnder\u201c<\/a><\/strong>, in der wir uns mit Inhabern von Online-Unternehmen zusammensetzen, um zu erfahren, wie sie angefangen haben, was gut l\u00e4uft und was sie dabei gelernt haben.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie die von Mitgef\u00fchl geleitete Coachin Shannon Beer ein florierendes Unternehmen aufgebaut hat, indem sie sich von der \u201eHustle-Kultur\u201c abgewandt, sinnvolle Inhalte geschaffen und den Menschen in den Mittelpunkt gestellt hat.<\/p>","protected":false},"author":73814,"featured_media":82270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1479,1558],"tags":[1609,1570,1619],"class_list":["post-81780","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-site","category-use-cases","tag-business","tag-business-coach","tag-founder-series","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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