{"id":30110,"date":"2021-10-18T14:29:57","date_gmt":"2021-10-18T20:29:57","guid":{"rendered":"https:\/\/memberpress.com\/lessons\/planning-and-creating-your-content\/"},"modified":"2023-10-23T11:16:58","modified_gmt":"2023-10-23T15:16:58","slug":"how-to-plan-and-organize-membership-content","status":"publish","type":"mpcs-lesson","link":"https:\/\/memberpress.com\/es\/mp-courses\/getting-started-with-memberpress-video-course\/lessons\/how-to-plan-and-organize-membership-content\/","title":{"rendered":"Lecci\u00f3n 1: C\u00f3mo planificar y organizar el contenido de su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p>Para que un sitio de afiliaci\u00f3n tenga \u00e9xito es necesario contar con una estrategia de contenidos bien planificada y ejecutada. No se trata solo de producir contenidos, sino tambi\u00e9n de saber qu\u00e9 contenidos quieren los afiliados, c\u00f3mo estructurarlos y c\u00f3mo ofrecerlos de forma eficaz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">En este v\u00eddeo...<\/h4>\n\n\n\n<p>Cubriremos los pasos fundamentales para planificar, cargar y organizar el contenido de su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ieJVN9sO4P0z8q5Sjm\"><div class=\"responsive-video\"><iframe title=\"Lecci\u00f3n 1: Planificaci\u00f3n y creaci\u00f3n de contenidos (Primeros pasos con MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uYfgyCo3TOw?list=PLQQLi8kUYS9YyKZ_935uARNZL_rWQ_lmd&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es el contenido de un sitio web para afiliados?<\/h3>\n\n\n\n<p>El contenido del sitio web es el <strong>material exclusivo<\/strong> s\u00f3lo accesible a los miembros que se hayan suscrito o hayan pagado para acceder a su sitio web.\u00a0<\/p>\n\n\n\n<p>Las entradas de blog son uno de los tipos de contenido m\u00e1s populares que puede ofrecer, pero tener una variedad de material de afiliaci\u00f3n le da a su sitio el condimento que necesita para mantener a los miembros interesados y comprometidos con lo que tiene para compartir.<\/p>\n\n\n\n<p>He aqu\u00ed un vistazo al tipo de contenido que podr\u00eda incluir en su sitio de afiliaci\u00f3n:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Art\u00edculos de blog<\/li>\n\n\n\n<li>Cursos en l\u00ednea<\/li>\n\n\n\n<li>V\u00eddeos<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Libros electr\u00f3nicos<\/li>\n\n\n\n<li>Descargas digitales<\/li>\n\n\n\n<li>Software\u00a0<\/li>\n\n\n\n<li>Im\u00e1genes<\/li>\n\n\n\n<li>Seminarios en l\u00ednea\u00a0<\/li>\n\n\n\n<li>Sesiones de coaching\u00a0<\/li>\n\n\n\n<li>Plataformas de debate privadas y sociales\u00a0<\/li>\n\n\n\n<li>y mucho m\u00e1s.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Lo importante es que ofrezcas contenido fresco e innovador de forma constante. Este no es un negocio en el que basta con un solo \u00e9xito. Prueba diferentes tipos de contenido para ver cu\u00e1l te resulta m\u00e1s f\u00e1cil y cu\u00e1l es el que tiene m\u00e1s demanda entre tu p\u00fablico.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00f3mo organizar el contenido de su sitio web para miembros<\/h3>\n\n\n\n<p>El contenido de su sitio de afiliaci\u00f3n puede ser de libre acceso para sus lectores, o puede cobrar una cuota de suscripci\u00f3n. Nosotros <em>muy <\/em>sugieren que ofrezca contenidos gratuitos y de pago en su sitio web.\u00a0<\/p>\n\n\n\n<p>Entonces, \u00bfc\u00f3mo se determina qu\u00e9 contenido <strong>proteger tras un muro de pago<\/strong> debe basarse en el tiempo que dediques a la creaci\u00f3n de tus contenidos y en su valor. M\u00e1s adelante, en la Lecci\u00f3n 4, profundizaremos en c\u00f3mo proteger tus contenidos.\u00a0<\/p>\n\n\n\n<p>Por ahora, c\u00e9ntrate en mantener tu contenido ordenado asignando <strong>categor\u00edas <\/strong>y <strong>tags.<\/strong> Cuanto m\u00e1s organizado est\u00e9 desde el principio, m\u00e1s f\u00e1cil le resultar\u00e1 crear afiliaciones y proteger sus contenidos en el futuro.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lecturas y recursos relacionados<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leer &gt;&gt; <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u00bfQu\u00e9 es un portal de afiliaci\u00f3n?<\/a><\/li>\n\n\n\n<li>Leer &gt;&gt; <a href=\"https:\/\/memberpress.com\/es\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">10 tipos de contenido para su sitio de afiliaci\u00f3n<\/a><\/li>\n\n\n\n<li>Leer &gt;&gt; <a href=\"https:\/\/memberpress.com\/es\/blog\/memberpress-website-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">M\u00e1s de 90 ejemplos de sitios de socios en WordPress<\/a><\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","mpcs-curriculum-tags":[],"mpcs-curriculum-categories":[],"class_list":{"0":"post-30110","1":"mpcs-lesson","2":"type-mpcs-lesson","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Build the business of your dreams with our thrilling MemberPress Video Course! 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