{"id":10666,"date":"2016-04-20T06:00:19","date_gmt":"2016-04-20T12:00:19","guid":{"rendered":"https:\/\/memberpress.com\/?p=10666"},"modified":"2024-10-01T10:08:59","modified_gmt":"2024-10-01T14:08:59","slug":"how-to-build-a-customer-base-for-your-premium-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/","title":{"rendered":"C\u00f3mo crear una base de clientes para su sitio de afiliaci\u00f3n premium"},"content":{"rendered":"\n

If you\u2019re thinking of creating a paid membership product, or you already have one and it\u2019s not quite living up to your expectations, here\u2019s some advice on building a customer base for your premium membership site.<\/p>\n\n\n\n

Estudio de mercado: \u00bfHay demanda para su proyecto?<\/h4>\n\n\n\n
Before you get started, it\u2019s vital to carry out market research to establish whether there\u2019s a demand for your proposed project. Even if you\u2019ve already started work on your paid membership course, it\u2019s never too late to research the market and pivot, if necessary.<\/p>\n\n\n\n
A quick way to start your market research is to see if there are other, similar, products already out there. Competition can be a good thing, and if there are established players in your field, it indicates there\u2019s a demand for your idea.<\/p>\n\n\n\n
Herramientas como Planificador de palabras clave de Google<\/a>, SEMrush<\/a>y Buscador de palabras clave<\/a> puede ayudarle a averiguar cu\u00e1ntas personas buscan su idea de proyecto.<\/p>\n\n\n\n
Otra v\u00eda de investigaci\u00f3n de mercado es el seguimiento de las redes sociales, los foros de debate y sitios como Quora. Cualquier sitio en el que los usuarios publiquen preguntas en busca de soluciones a sus problemas es un buen lugar para buscar.<\/p>\n\n\n\n
If people are already discussing your idea or facing related problems and difficulties, there\u2019s good chance you\u2019ve got a market for your paid resources.<\/p>\n\n\n\n
Herramientas como Tendencias de Google<\/a>\u00a0tambi\u00e9n pueden darle una buena indicaci\u00f3n de si la popularidad de su idea va en la direcci\u00f3n correcta, al igual que la cobertura de los medios de comunicaci\u00f3n y las menciones en las redes sociales en general.<\/p>\n\n\n\n
Puede que su idea a\u00fan no tenga mucha competencia, pero podr\u00eda estar en la cresta de la ola en t\u00e9rminos de popularidad creciente, y seguimiento de las menciones en l\u00ednea<\/a> puede ser una forma eficaz de averiguarlo.<\/p>\n\n\n\n
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\u201cIt\u2019s really hard to design products by focus groups. A lot of times, people don\u2019t know what they want until you show it to them.\u201d<\/p>\n\n\n\n
\u2014 Steve Jobs<\/p>\n<\/blockquote>\n\n\n\n
Sure, some companies have changed the world by creating products their customers didn\u2019t know they needed, but this approach isn\u2019t for the fainthearted and takes a special type of entrepreneur to pull it off. If there\u2019s no market or current demand for your membership program, you may want to rethink your plan.<\/p>\n\n\n\n
Ofrezca un valor excepcional: Cree el mejor contenido posible<\/h4>\n\n\n\n
Once you\u2019ve established that there\u2019s a demand for your paid curso para socios<\/a> or you\u2019ve decided to proceed regardless, it\u2019s time to create your premium content or reevaluate your existing materials.<\/p>\n\n\n\n
If there are competitors in your niche, don\u2019t be afraid to sign up for their membership courses to see what they have to offer, or at least opt in to their sales funnel.<\/p>\n\n\n\n
What type of content are they producing? Do they host regular webinars? How else are they interacting with their members to keep them engaged? These questions can help you elevate your course material above the competition\u2019s and provide the most value to your members.<\/p>\n\n\n\n
There\u2019s no point entering a crowded market unless you are prepared to go the extra mile. The best marketing in the world won\u2019t keep your members engaged with paid content month after month if your membership site isn\u2019t up to par.<\/p>\n\n\n\n
Si cobra a sus afiliados cuotas mensuales peri\u00f3dicas<\/a>, you\u2019ll need to offer exceptional value to keep them signed up.<\/p>\n\n\n\n
\n\n $\"M\u00e1s$ <\/a>\n<\/div><\/div>\n\n\n\n\n
Marketing y tr\u00e1fico: Hay que ser proactivo<\/h4>\n\n\n\n
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\u201cIf you build it, he will come.\u201d<\/p>\n\n\n\n
\u2014 Ray Kinsella<\/p>\n<\/blockquote>\n\n\n\n
Building it and waiting for your users to come may have\u00a0worked for Kevin Costner in a Campo de sue\u00f1os<\/a><\/em>, but it probably won\u2019t work for your membership course.<\/p>\n\n\n\n
Even if you do want to sit back and wait for the traffic to start arriving at your membership website, you\u2019re going to have to engage in algunos esfuerzos serios de SEO<\/a> para empezar a aparecer en los motores de b\u00fasqueda en relaci\u00f3n con las consultas que hace su p\u00fablico.<\/p>\n\n\n\n
Por supuesto, el marketing de contenidos y la publicaci\u00f3n peri\u00f3dica de blogs deben formar parte de su estrategia de marketing de afiliaci\u00f3n<\/a>Pero tambi\u00e9n deber\u00eda serlo celebrar eventos gratuitos en l\u00ednea, publicar como invitado en otros blogs de su nicho, crear un sitio web de programa de afiliados<\/a>y publicidad de pago.<\/p>\n\n\n\n
This is definitely one area you\u2019ll want to focus on in building a customer base for your premium membership site. There are plenty of razones por las que fracasar\u00e1n sus esfuerzos de marketing de afiliaci\u00f3n<\/a>pero si se hace bien, los resultados pueden ser fant\u00e1sticos.<\/p>\n\n\n\n
Una vez que el tr\u00e1fico empiece a fluir en su direcci\u00f3n, aseg\u00farese de leer nuestra gu\u00eda sobre c\u00f3mo convertir visitantes gratuitos en miembros de pago<\/a>.<\/p>\n\n\n\n
Always Be Optimizing: Don\u2019t Get Complacent<\/h4>\n\n\n\n
The ABC of sales may be \u201cAlways be closing,\u201d but for paid membership sites, \u201cAlways be optimizing\u201d should be your mantra. Once you\u2019ve started growing your premium membership-product customer base, it\u2019s time to find out what your users are doing so that you can see how to improve their experience.<\/p>\n\n\n\n
Optimizaci\u00f3n de su sitio de afiliaci\u00f3n<\/a> puede ayudar a mantener contentos a sus usuarios y aumentar el valor de por vida de cada nuevo registro en su curso. Utilizar un servicio gratuito como Google Analytics es una forma probada de averiguar qu\u00e9 hacen tus usuarios.<\/p>\n\n\n\n
If you want to learn more about your audience, be sure to 1) establish which content you\u2019re offering is most popular, including content on different membership tiers; 2) use goal tracking to find out which traffic sources deliver the best results; and 3) analyze internal site searches to see what content your members are looking for and how you can help them find it more easily.<\/p>\n\n\n\n
Y no perder de vista m\u00e9tricas como la tasa de rebote, el tiempo en el sitio y las p\u00e1ginas visitadas por sesi\u00f3n es siempre una buena idea.<\/p>\n\n\n\n
Reflexiones finales sobre la creaci\u00f3n de una base de clientes para su sitio de afiliaci\u00f3n premium<\/h4>\n\n\n\n
Ahora tiene una buena idea de c\u00f3mo crear una audiencia de pago para su curso de afiliaci\u00f3n.<\/p>\n\n\n\n
The MemberPress WordPress plugin makes it easy to set up your paid membership site, but it\u2019s up to you to ensure that there\u2019s a demand for your course, that your content is up to standard, and that you\u2019re able to drive the right kind of traffic to your site.<\/p>\n\n\n\n
If you can do all of the above, there\u2019s no reason why your premium membership product won\u2019t be a success.<\/p>\n\n\n\n
What stage are you at in your membership-site building journey? What\u2019s holding you back from cultivating a membership of paying users? Please share your thoughts in the comments below. <\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
If you\u2019re thinking of creating a paid membership product, or you already have one and it\u2019s not quite living up to your expectations, here\u2019s some advice on building a customer base for your premium membership site. Market Research: Is There a Demand for Your Project? Before you get started, it\u2019s vital to carry out market [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15135,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[50,296],"class_list":{"0":"post-10666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-paid-subscription","9":"tag-traffic","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t