{"id":11122,"date":"2016-05-25T10:10:39","date_gmt":"2016-05-25T16:10:39","guid":{"rendered":"https:\/\/memberpress.com\/?p=11122"},"modified":"2026-02-24T13:19:44","modified_gmt":"2026-02-24T18:19:44","slug":"the-benefits-of-creating-an-affiliate-program-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/","title":{"rendered":"Ventajas de crear un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfQuieres aumentar el n\u00famero de miembros de tu curso en l\u00ednea o de cualquier otro tipo de servicio de suscripci\u00f3n? Quiz\u00e1 te interese plantearte poner en marcha un programa de afiliados.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac41fce200a2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac41fce200a2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#What_Is_an_Affiliate_Program\" >\u00bfQu\u00e9 es un programa de afiliaci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#The_Benefits_of_Implementing_an_Affiliate_Program_for_Your_Membership_Website\" >Ventajas de implantar un programa de afiliaci\u00f3n en su sitio web de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#Leverage_the_Followings_of_Others\" >Aprovechar los seguidores de otros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#Give_Something_Back_to_Your_Loyal_Members\" >Devuelva algo a sus socios fieles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#Increase_Exposure_and_Sales\" >Aumentar la exposici\u00f3n y las ventas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#The_Downsides_of_Running_an_Affiliate_Program\" >Las desventajas de dirigir un programa de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#How_to_Start_an_Affiliate_Program_for_Your_Membership_Site\" >C\u00f3mo iniciar un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Un programa de afiliaci\u00f3n le permite pagar una comisi\u00f3n a cualquiera que env\u00ede un nuevo miembro a su sitio. Esto incentiva a sus miembros actuales, fans y empresarios de Internet a promocionar su curso de afiliaci\u00f3n tanto en l\u00ednea como fuera de ella.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de la publicidad, en la que usted paga por adelantado por la exposici\u00f3n y espera recibir un retorno de su inversi\u00f3n, los programas de afiliaci\u00f3n s\u00f3lo requieren que usted pague cuando un nuevo miembro se inscribe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los pagos relacionados con el rendimiento son s\u00f3lo una de las ventajas de crear un programa de afiliaci\u00f3n para su sitio de afiliaci\u00f3n. Hay m\u00e1s, y los cubriremos en un minuto. Cuando haya terminado de leer este art\u00edculo, no s\u00f3lo sabr\u00e1 si el uso de un programa de afiliados es adecuado para usted, sino tambi\u00e9n c\u00f3mo empezar y manejar los aspectos t\u00e9cnicos de la implementaci\u00f3n de su propio programa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_Affiliate_Program\"><\/span>\u00bfQu\u00e9 es un programa de afiliaci\u00f3n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como se ha mencionado, un programa de afiliaci\u00f3n recompensa a las personas por enviar nuevos clientes a un destino espec\u00edfico, como una tienda en l\u00ednea o un curso de afiliaci\u00f3n. Los programas de afiliaci\u00f3n se han convertido en&nbsp;<a href=\"http:\/\/marketing.rakuten.com\/independent-survey-commissioned-by-rakuten-affiliate-network-2016\" target=\"_blank\" rel=\"noopener\">cada vez m\u00e1s popular en internet<\/a>Incluso grandes minoristas como&nbsp;<a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noopener\">Amazon sube a bordo.<\/a> En el caso de Amazon, cualquiera puede unirse a su programa de asociados. Cada vez que una persona (tambi\u00e9n conocida como afiliado) env\u00eda un cliente a Amazon y ese cliente realiza una compra, el afiliado gana una comisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/affiliate-program\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a> tiene su propio programa de afiliados, d\u00e1ndote la oportunidad de ganar hasta 30% de comisi\u00f3n por cada nuevo cliente al que recomiendes nuestro plugin. Hemos encontrado que es una gran manera de hacer negocios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si busca una forma fant\u00e1stica de&nbsp;<a href=\"https:\/\/memberpress.com\/es\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noopener\">cree una base de clientes para su sitio de afiliaci\u00f3n premium<\/a>Una opci\u00f3n muy popular es ofrecer una comisi\u00f3n por recomendaci\u00f3n a cualquiera que promocione con \u00e9xito el contenido de su afiliaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Implementing_an_Affiliate_Program_for_Your_Membership_Website\"><\/span>Ventajas de implantar un programa de afiliaci\u00f3n en su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ya hemos mencionado que gestionar un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n es una forma rentable de atraer a nuevos miembros. Como s\u00f3lo pagas a los que consiguen generar nuevos miembros, hay muy pocos costes iniciales. Es un modelo basado en el rendimiento, sin resultados ni comisiones. Adem\u00e1s de este atractivo hecho, he aqu\u00ed otras ventajas de lanzar su propio programa de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leverage_the_Followings_of_Others\"><\/span>Aprovechar los seguidores de otros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu servicio de afiliaci\u00f3n es nuevo y a\u00fan no tienes muchos seguidores, probablemente quieras ganar algo de atenci\u00f3n, \u00bfverdad? Una opci\u00f3n es aprovechar el p\u00fablico de otros ofreciendo comisiones de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si ejecuta&nbsp;<a href=\"https:\/\/memberpress.com\/es\/the-power-of%E2%80%8B-%E2%80%8Bfitness%E2%80%8B-%E2%80%8Bmembership%E2%80%8B-%E2%80%8Bsites%E2%80%8B-%E2%80%8Bbuilt-with-memberpress\/\" target=\"_blank\" rel=\"noopener\">un sitio web de afiliaci\u00f3n relacionado con el fitness<\/a>Entonces, acercarse a un bloguero de fitness popular y presentarle su programa de afiliaci\u00f3n puede ser una oportunidad beneficiosa para todos los implicados. T\u00fa obtienes m\u00e1s exposici\u00f3n, ellos ganan dinero y su p\u00fablico conoce un recurso \u00fatil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si en su sector hay alguien especialmente influyente, puede ofrecerle una comisi\u00f3n m\u00e1s alta de lo normal para que le resulte m\u00e1s atractivo promocionar su curso. No tengas miedo de darles acceso gratuito a tu producto para que puedan promocionarlo con confianza entre sus seguidores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Something_Back_to_Your_Loyal_Members\"><\/span>Devuelva algo a sus socios fieles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra ventaja de iniciar un programa de afiliados es que puede recompensar a sus miembros actuales y darles la oportunidad de ganar un incentivo cada vez que recomienden su curso a uno de sus contactos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto no s\u00f3lo resulta en m\u00e1s miembros nuevos para su curso, sino que tambi\u00e9n puede ayudar a retener a los miembros existentes. Sus recompensas de afiliaci\u00f3n se pueden utilizar para compensar los costes mensuales de su curso de afiliaci\u00f3n, ayud\u00e1ndole a cosechar los beneficios de una gran comunidad de miembros establecidos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_Exposure_and_Sales\"><\/span>Aumentar la exposici\u00f3n y las ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los esfuerzos promocionales de sus afiliados no se traduzcan inmediatamente en un aumento del n\u00famero de miembros, cada vez que env\u00edan un nuevo visitante a su curso o publican un enlace a su sitio web, se ampl\u00eda la visibilidad de su proyecto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si usted ha&nbsp;<a href=\"https:\/\/memberpress.com\/es\/three-wordpress-plugins-youll-absolutely-love\/\" target=\"_blank\" rel=\"noopener\">crear una lista de correo electr\u00f3nico<\/a>&nbsp;o ha estado publicando contenido \u00fatil en su blog, hay muchas posibilidades de que esos nuevos visitantes se conviertan en suscriptores. Adem\u00e1s, esos enlaces a tu sitio pueden ayudarte a optimizarlo para los motores de b\u00fasqueda (SEO).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Downsides_of_Running_an_Affiliate_Program\"><\/span>Las desventajas de dirigir un programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las principales desventajas de gestionar su propio programa de afiliaci\u00f3n es que suele implicar trabajo adicional por su parte. Como veremos m\u00e1s adelante, los aspectos t\u00e9cnicos de la creaci\u00f3n de un programa de afiliaci\u00f3n son relativamente sencillos. Sin embargo, la instalaci\u00f3n de un plugin adecuado y la definici\u00f3n de su programa son tareas que tendr\u00e1n que ser completadas adem\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego hay que calcular la comisi\u00f3n que se pagar\u00e1 a los afiliados y decidir si se ofrecer\u00e1n bonificaciones a los que obtengan mejores resultados. Ofrecer incentivos a quienes tienen grandes audiencias para que se unan a tu programa es otra cosa a tener en cuenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, una buena soluci\u00f3n de afiliaci\u00f3n puede encargarse de la mayor parte del trabajo, como el registro de nuevos afiliados, la supervisi\u00f3n y el seguimiento de las ventas y la gesti\u00f3n de los pagos. Pero ten en cuenta que un programa de afiliaci\u00f3n es algo en lo que tendr\u00e1s que pensar a menudo y participar activamente si quieres ver resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro posible inconveniente es que su sitio web de afiliaci\u00f3n podr\u00eda acabar siendo promocionado por afiliados sin escr\u00fapulos. Es posible que descubra que su oferta est\u00e1 siendo promocionada por personas que buscan ganar dinero r\u00e1pidamente. Estos estafadores est\u00e1n dispuestos a hacer afirmaciones extravagantes con el fin de conseguir una venta y cobrar un pago de afiliaci\u00f3n. Una forma eficaz de evitarlo es investigar cuidadosamente a los solicitantes o trabajar s\u00f3lo por invitaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como ocurre con la mayor\u00eda de las cosas en la vida, existen inconvenientes. Sin embargo, si se empieza con cuidado, se eligen las herramientas adecuadas y se controlan los resultados, poner en marcha un programa de afiliaci\u00f3n es un&nbsp;<a href=\"http:\/\/www.iabuk.net\/about\/press\/archive\/affiliate-lead-generation-generates-165bn-in-consumer-spend\" target=\"_blank\" rel=\"noopener\">manera probada<\/a>&nbsp;para generar m\u00e1s negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_an_Affiliate_Program_for_Your_Membership_Site\"><\/span>C\u00f3mo iniciar un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-1024x615.png\" alt=\"P\u00e1gina de inicio de Easy Affiliate\" class=\"wp-image-26667\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-1024x615.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-768x461.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage.png 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las maneras m\u00e1s f\u00e1ciles de iniciar su propio programa de afiliados es utilizar un plugin de WordPress como\u00a0<a href=\"https:\/\/www.easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>. De hecho, este plugin de WordPress ha sido creado por la misma gente que MemberPress, lo que significa que la integraci\u00f3n es perfecta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas activado Easy Affiliate u otro plugin adecuado en tu sitio web de membres\u00eda de WordPress, podr\u00e1s empezar a definir la estructura de tu programa de afiliados: decidir\u00e1s c\u00f3mo aceptar a los afiliados en tu programa, cu\u00e1nto ganar\u00e1n en concepto de comisi\u00f3n por cada cliente que te traigan, y configurar\u00e1s otros par\u00e1metros, como la forma y el momento de pagar a tus afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ayudar a sus afiliados a alcanzar el \u00e9xito y generar m\u00e1s nuevos miembros para su curso, puede crear banners publicitarios y otros contenidos promocionales para su uso. Tus afiliados podr\u00e1n acceder a ese contenido desde su panel de control, as\u00ed como hacer un seguimiento de sus estad\u00edsticas a trav\u00e9s de su propio panel de control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si elige la herramienta adecuada, dirigir y gestionar un programa de afiliaci\u00f3n es sorprendentemente sencillo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al lanzar su propio programa de afiliaci\u00f3n, siguiendo las&nbsp;<a href=\"https:\/\/memberpress.com\/es\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\">las mejores estrategias de marketing para sitios de afiliaci\u00f3n<\/a>y aplicando&nbsp;<a href=\"https:\/\/memberpress.com\/es\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener\">estrategias SEO probadas<\/a>Si desea aumentar el n\u00famero de usuarios registrados en su curso o en otros proyectos de afiliaci\u00f3n, no hay ning\u00fan motivo por el que no pueda hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si a\u00fan no se ha decidido por MemberPress, no olvide que el plugin Easy Affiliate para WordPress se integra perfectamente, ofreci\u00e9ndole una excelente forma de promocionar su proyecto con marketing de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 le impide iniciar un programa de afiliaci\u00f3n para su sitio de afiliaci\u00f3n? Comparta sus ideas en los comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Want to grow the number of members for your online course or other type of membership service? You may want to consider starting an affiliate program. An affiliate program allows you to pay a commission to anyone who sends a new member to your site. This gives your existing members, fans, and Internet entrepreneurs incentive 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