{"id":11676,"date":"2016-06-22T06:00:34","date_gmt":"2016-06-22T12:00:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=11676"},"modified":"2020-09-14T13:17:57","modified_gmt":"2020-09-14T19:17:57","slug":"launching-a-premium-online-course-your-membership-site-launch-checklist","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/","title":{"rendered":"Lanzamiento de un curso premium en l\u00ednea: Lista de comprobaci\u00f3n para el lanzamiento de su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p>As\u00ed que su programa de afiliaci\u00f3n en l\u00ednea est\u00e1 casi terminado. Ahora es el momento de empezar a pensar en c\u00f3mo hacer para lanzar un curso online premium con <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos MemberPress<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a3665b7ac213\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3665b7ac213\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Your_Guide_Launching_a_Premium_Online_Course\" >Su gu\u00eda para lanzar un curso premium en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Create_a_Marketing_and_Promotion_Plan\" >Crear un plan de marketing y promoci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Create_a_Sales_Page\" >Crear una p\u00e1gina de ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Thorough_Course_Testing\" >Pruebas exhaustivas del curso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Create_an_Affiliate_Program\" >Crear un programa de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Clear_Your_Schedule_on_Launch_Day\" >Despeje su agenda el d\u00eda del lanzamiento<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En cierto modo, su plan de lanzamiento del producto, y c\u00f3mo lo ejecuta, es el aspecto m\u00e1s importante de la creaci\u00f3n de un exitoso curso en l\u00ednea premium o sitio de membres\u00eda.<\/p>\n<p>No hay duda de que su curso debe tener un contenido que aporte un valor real. Pero si no consigues que tu sitio llegue a tu p\u00fablico objetivo, todo tu esfuerzo quedar\u00e1 en nada.<\/p>\n<p>Ah\u00ed es donde entra en juego esta gu\u00eda para lanzar un curso online premium. En este art\u00edculo, encontrar\u00e1s consejos sobre lo que deber\u00edas hacer durante el proceso de creaci\u00f3n del curso, qu\u00e9 hacer el gran d\u00eda y c\u00f3mo mantener el impulso despu\u00e9s de que tu curso online premium salga al mercado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Guide_Launching_a_Premium_Online_Course\"><\/span>Su gu\u00eda: Lanzamiento de un curso en l\u00ednea premium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tener una lista de control a seguir cuando se trabaja en el lanzamiento de su curso en l\u00ednea premium puede realmente ayudar. Tanto si utilizas todas las opciones de esta gu\u00eda como si solo te centras en una o dos, las posibilidades de \u00e9xito de tu sitio de afiliaci\u00f3n aumentar\u00e1n considerablemente en comparaci\u00f3n con el enfoque de marketing \"si lo construyes, ellos vendr\u00e1n\".<\/p>\n<p>As\u00ed que empecemos con nuestra lista de comprobaci\u00f3n de lanzamiento de sitios de membres\u00eda premium.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Marketing_and_Promotion_Plan\"><\/span>Crear un plan de marketing y promoci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes del d\u00eda del lanzamiento, tendr\u00e1 que crear un plan de marketing y promoci\u00f3n y empezar a ponerlo en pr\u00e1ctica. Por suerte, hay muchas formas de captar la atenci\u00f3n del p\u00fablico objetivo.<\/p>\n<h4>Marketing de contenidos y optimizaci\u00f3n de motores de b\u00fasqueda<\/h4>\n<p>Al mismo tiempo que crea el contenido de su curso, tambi\u00e9n deber\u00eda escribir activamente en su sitio web como parte de su programa de formaci\u00f3n. <a href=\"https:\/\/memberpress.com\/es\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">su estrategia SEO para sitios de socios<\/a>. Esto le da la oportunidad de compartir informaci\u00f3n sobre su pr\u00f3ximo curso, al tiempo que atrae a nuevos visitantes a trav\u00e9s de motores de b\u00fasqueda como Google.<\/p>\n<h4>Marketing en redes sociales<\/h4>\n<p>Luego hay que pensar en crear una presencia en las redes sociales adecuadas. Aunque estar en todas partes tiene su m\u00e9rito, lo mejor es centrarse en unas pocas redes sociales cuando se empieza.<\/p>\n<p>Elija las redes sociales en las que est\u00e1 su p\u00fablico o qu\u00e9dese con aquellas en las que ya se siente c\u00f3modo. A continuaci\u00f3n, empieza a compartir contenidos que tu p\u00fablico objetivo encontrar\u00e1 \u00fatiles.<\/p>\n<h4>Divulgaci\u00f3n<\/h4>\n<p>Ponerse en contacto con sus contactos, l\u00edderes de opini\u00f3n y personas influyentes de su nicho o sector puede dar grandes resultados a la hora de lanzar un curso en l\u00ednea de primera calidad.<\/p>\n<p>Parte de tu estrategia de difusi\u00f3n puede incluir ofrecerte a escribir art\u00edculos como invitado en blogs populares, regalar acceso de revisi\u00f3n a tu curso, ofrecer premios para concursos, participar como invitado en podcasts o cualquier otra forma en la que puedas ofrecer valor real a las audiencias de tus posibles socios a cambio de exposici\u00f3n.<\/p>\n<h4>Publicidad de pago<\/h4>\n<p>Though important, most of the \u201cfree\u201d marketing methods, such as blogging, SEO, outreach, and social media marketing can take a lot of time to implement and gain traction. Therefore, if you don\u2019t have the time to spare or you want to get instant results, investing in paid advertising is the way to go.<\/p>\n<p>El marketing en Facebook es un buen punto de partida para la publicidad de pago. La base de usuarios de Facebook es enorme, y tienen algunos <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/tools-you-can-use-to-advertise\" target=\"_blank\" rel=\"noopener noreferrer\">herramientas de marketing muy sofisticadas<\/a> para ayudarle a promocionar eficazmente su curso de afiliaci\u00f3n premium.<\/p>\n<p>No importa cu\u00e1n peque\u00f1o sea su presupuesto de marketing, definitivamente debe considerar la publicidad pagada en las redes sociales como parte de la lista de verificaci\u00f3n para el lanzamiento de su sitio de membres\u00eda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Sales_Page\"><\/span>Crear una p\u00e1gina de ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Podr\u00eda utilizar la p\u00e1gina de inicio de su sitio web como p\u00e1gina de ventas para su curso de afiliaci\u00f3n premium. Por otro lado, ser\u00eda mejor crear una p\u00e1gina de destino espec\u00edfica para el curso que est\u00e1s lanzando, especialmente si tienes varios productos en tu cartera.<\/p>\n<p>Puede que incluso desee crear diferentes p\u00e1ginas de destino para diferentes fuentes de tr\u00e1fico. Por ejemplo, tus anuncios en Facebook podr\u00edan dirigir tr\u00e1fico a una p\u00e1gina de ventas espec\u00edfica, mientras que un art\u00edculo como invitado en un determinado blog podr\u00eda enlazar a una p\u00e1gina de destino optimizada solo para ese p\u00fablico.<\/p>\n<p>La creaci\u00f3n de varias p\u00e1ginas de destino le da la opci\u00f3n de desarrollar contenido de ventas altamente optimizado y centrado en segmentos espec\u00edficos de su audiencia. Parte de esto puede implicar resaltar diferentes elementos de su curso en p\u00e1ginas de destino espec\u00edficas, as\u00ed como ofrecer diferentes imanes de clientes potenciales para construir su lista de correo electr\u00f3nico de pre-lanzamiento.<\/p>\n<p>Es posible que su tema de WordPress incluya una plantilla de p\u00e1gina de destino. Si no, puedes utilizar una herramienta espec\u00edfica como Leadpages para gestionar las p\u00e1ginas de ventas de tu curso premium.<\/p>\n<p>Tambi\u00e9n, <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\">Cursos MemberPress<\/a> incluye una pr\u00e1ctica funci\u00f3n de ventas que le permite crear una p\u00e1gina de destino a la que los usuarios son dirigidos cuando se encuentran con contenido del curso al que no tienen acceso. Definitivamente querr\u00e1 aprovechar esta funci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thorough_Course_Testing\"><\/span>Pruebas exhaustivas del curso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes de dar el visto bueno a tu curso online premium y empezar a promocionarlo, es vital que lleves a cabo pruebas exhaustivas de tu contenido y de la infraestructura del sitio de afiliaci\u00f3n. Si utilizas MemberPress Courses para tu plan de estudios, no deber\u00edas tener mucho de qu\u00e9 preocuparte en lo que respecta al registro de usuarios y la gesti\u00f3n del acceso a tu contenido premium. Sin embargo, nunca est\u00e1 de m\u00e1s que repases el proceso varias veces o que pidas ayuda a tus amigos.<\/p>\n<p>Algunos otros elementos que hay que probar antes de lanzar un curso en l\u00ednea premium incluyen:<\/p>\n<ul>\n<li>Correcci\u00f3n de materiales de marketing como p\u00e1ginas de destino y textos de ventas<\/li>\n<li>Procedimiento de inscripci\u00f3n e inicio de sesi\u00f3n en el curso<\/li>\n<li>Posibilidad de que el sitio web env\u00ede notificaciones por correo electr\u00f3nico a los nuevos usuarios.<\/li>\n<li>Configuraci\u00f3n de la cuenta del procesador de pagos<\/li>\n<li>Repase el contenido del curso<\/li>\n<li>Compruebe las integraciones, por ejemplo, entre los servicios de registro de cursos y de listas de correo electr\u00f3nico.<\/li>\n<li>Aseg\u00farese de que las soluciones de copia de seguridad y supervisi\u00f3n del sitio web funcionan correctamente<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_Affiliate_Program\"><\/span>Crear un programa de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay innumerables <a href=\"https:\/\/memberpress.com\/es\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">ventajas de crear un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n<\/a>. Not least is the \u201cno results, no fees\u201d way an <a href=\"https:\/\/memberpress.com\/es\/ea\/\" title=\"Afiliaci\u00f3n f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a> puede ayudarle a conseguir nuevos miembros para su curso premium. Por lo tanto, es muy recomendable que, como m\u00ednimo, esboces los t\u00e9rminos y pongas en marcha la infraestructura para ofrecer tu propio programa de afiliados.<\/p>\n<p>Elegir <a href=\"https:\/\/www.affiliateroyale.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">el plugin de afiliaci\u00f3n de WordPress adecuado<\/a> hace que ocuparse de los aspectos t\u00e9cnicos sea muy sencillo. Despu\u00e9s, lo \u00fanico que te queda por hacer es definir c\u00f3mo vas a recompensar a tus afiliados y empezar a promocionar tu programa.<\/p>\n<p>Puede que est\u00e9 demasiado ocupado lanzando su curso online premium como para pensar en promocionar tambi\u00e9n su programa de afiliados. Sin embargo, deber\u00eda crearlo, o al menos definir los t\u00e9rminos ahora. De esta forma, si se te acercan afiliados potenciales o quieres llegar a personas influyentes en tu campo, tu programa de afiliados estar\u00e1 listo para la acci\u00f3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clear_Your_Schedule_on_Launch_Day\"><\/span>Despeje su agenda el d\u00eda del lanzamiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por \u00faltimo, es una muy buena idea estar disponible el d\u00eda del lanzamiento. Es de esperar que nada falle, ni por su parte ni por la de terceros con los que trabaje, como procesadores de pagos o proveedores de servicios. <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> proveedores. Pero si se encuentra con alg\u00fan problema, querr\u00e1 ser capaz de prestar toda su atenci\u00f3n al asunto y a sus nuevos afiliados.<\/p>\n<h4>Reflexiones finales<\/h4>\n<p>El proceso de lanzar con \u00e9xito un curso online premium deber\u00eda comenzar en torno al momento en que empiece a crear su producto, si no antes.<\/p>\n<p>Al planificar c\u00f3mo va a comercializar su curso antes de empezar a crearlo, puede estar seguro de que tendr\u00e1 la capacidad de captar la atenci\u00f3n de su p\u00fablico objetivo cuando llegue el momento de lanzarlo.<\/p>\n<p>Cuanto antes cree sus planes de marketing, antes podr\u00e1 empezar con algunas de las tareas de promoci\u00f3n importantes que pueden tardar un tiempo en llegar a buen puerto, como el marketing de contenidos y la creaci\u00f3n de seguidores en las redes sociales.<\/p>\n<p>Una vez que hayas trabajado a trav\u00e9s de esta gu\u00eda para lanzar un curso online premium, deber\u00edas echar un vistazo a estos <a href=\"https:\/\/memberpress.com\/es\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener noreferrer\">tres estrategias de marketing para el \u00e9xito de los sitios de afiliaci\u00f3n<\/a>. Esto le dar\u00e1 una mejor idea de lo que debe hacer de forma continua para que su proyecto tenga un \u00e9xito continuado.<\/p>\n<p>Si las cosas no van tan bien como esperaba, entonces este art\u00edculo que cubre <a href=\"https:\/\/memberpress.com\/es\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener noreferrer\">seis razones por las que fracasar\u00e1n sus esfuerzos de marketing y ventas de afiliaci\u00f3n<\/a> puede ayudarle a darle la vuelta a la situaci\u00f3n despu\u00e9s de lanzar un curso online premium.<\/p>\n<p><em>\u00bfQu\u00e9 incluir\u00e1 la lista de comprobaci\u00f3n para el lanzamiento de su sitio de afiliaci\u00f3n? \u00bfC\u00f3mo es su plan de lanzamiento de un curso online premium? Comparta su opini\u00f3n en los comentarios a continuaci\u00f3n. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>So your online membership program is nearly finished. Now it\u2019s time to start thinking about how to go about launching a premium online course with MemberPress Courses. In some ways, your product launch plan, and how you execute it, is the most important aspect of creating a successful premium online course or membership site. There\u2019s [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,94,792],"tags":[338,793],"class_list":{"0":"post-11676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-add-ons","8":"category-marketing","9":"category-courses","10":"tag-checklist","11":"tag-lms","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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