{"id":11676,"date":"2016-06-22T06:00:34","date_gmt":"2016-06-22T12:00:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=11676"},"modified":"2020-09-14T13:17:57","modified_gmt":"2020-09-14T19:17:57","slug":"launching-a-premium-online-course-your-membership-site-launch-checklist","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/","title":{"rendered":"Lanzamiento de un curso premium en l\u00ednea: Lista de comprobaci\u00f3n para el lanzamiento de su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p>As\u00ed que su programa de afiliaci\u00f3n en l\u00ednea est\u00e1 casi terminado. Ahora es el momento de empezar a pensar en c\u00f3mo hacer para lanzar un curso online premium con <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos MemberPress<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8d1e3ceaefb\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8d1e3ceaefb\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Your_Guide_Launching_a_Premium_Online_Course\" >Su gu\u00eda para lanzar un curso premium en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Create_a_Marketing_and_Promotion_Plan\" >Crear un plan de marketing y promoci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Create_a_Sales_Page\" >Crear una p\u00e1gina de ventas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Thorough_Course_Testing\" >Pruebas exhaustivas del curso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Create_an_Affiliate_Program\" >Crear un programa de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/launching-a-premium-online-course-your-membership-site-launch-checklist\/#Clear_Your_Schedule_on_Launch_Day\" >Despeje su agenda el d\u00eda del lanzamiento<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En cierto modo, su plan de lanzamiento del producto, y c\u00f3mo lo ejecuta, es el aspecto m\u00e1s importante de la creaci\u00f3n de un exitoso curso en l\u00ednea premium o sitio de membres\u00eda.<\/p>\n<p>No hay duda de que su curso debe tener un contenido que aporte un valor real. Pero si no consigues que tu sitio llegue a tu p\u00fablico objetivo, todo tu esfuerzo quedar\u00e1 en nada.<\/p>\n<p>Ah\u00ed es donde entra en juego esta gu\u00eda para lanzar un curso online premium. En este art\u00edculo, encontrar\u00e1s consejos sobre lo que deber\u00edas hacer durante el proceso de creaci\u00f3n del curso, qu\u00e9 hacer el gran d\u00eda y c\u00f3mo mantener el impulso despu\u00e9s de que tu curso online premium salga al mercado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Guide_Launching_a_Premium_Online_Course\"><\/span>Su gu\u00eda: Lanzamiento de un curso en l\u00ednea premium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tener una lista de control a seguir cuando se trabaja en el lanzamiento de su curso en l\u00ednea premium puede realmente ayudar. Tanto si utilizas todas las opciones de esta gu\u00eda como si solo te centras en una o dos, las posibilidades de \u00e9xito de tu sitio de afiliaci\u00f3n aumentar\u00e1n considerablemente en comparaci\u00f3n con el enfoque de marketing \"si lo construyes, ellos vendr\u00e1n\".<\/p>\n<p>As\u00ed que empecemos con nuestra lista de comprobaci\u00f3n de lanzamiento de sitios de membres\u00eda premium.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Marketing_and_Promotion_Plan\"><\/span>Crear un plan de marketing y promoci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes del d\u00eda del lanzamiento, tendr\u00e1 que crear un plan de marketing y promoci\u00f3n y empezar a ponerlo en pr\u00e1ctica. Por suerte, hay muchas formas de captar la atenci\u00f3n del p\u00fablico objetivo.<\/p>\n<h4>Marketing de contenidos y optimizaci\u00f3n de motores de b\u00fasqueda<\/h4>\n<p>Al mismo tiempo que crea el contenido de su curso, tambi\u00e9n deber\u00eda escribir activamente en su sitio web como parte de su programa de formaci\u00f3n. <a href=\"https:\/\/memberpress.com\/es\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">su estrategia SEO para sitios de socios<\/a>. Esto le da la oportunidad de compartir informaci\u00f3n sobre su pr\u00f3ximo curso, al tiempo que atrae a nuevos visitantes a trav\u00e9s de motores de b\u00fasqueda como Google.<\/p>\n<h4>Marketing en redes sociales<\/h4>\n<p>Luego hay que pensar en crear una presencia en las redes sociales adecuadas. Aunque estar en todas partes tiene su m\u00e9rito, lo mejor es centrarse en unas pocas redes sociales cuando se empieza.<\/p>\n<p>Elija las redes sociales en las que est\u00e1 su p\u00fablico o qu\u00e9dese con aquellas en las que ya se siente c\u00f3modo. A continuaci\u00f3n, empieza a compartir contenidos que tu p\u00fablico objetivo encontrar\u00e1 \u00fatiles.<\/p>\n<h4>Divulgaci\u00f3n<\/h4>\n<p>Ponerse en contacto con sus contactos, l\u00edderes de opini\u00f3n y personas influyentes de su nicho o sector puede dar grandes resultados a la hora de lanzar un curso en l\u00ednea de primera calidad.<\/p>\n<p>Parte de tu estrategia de difusi\u00f3n puede incluir ofrecerte a escribir art\u00edculos como invitado en blogs populares, regalar acceso de revisi\u00f3n a tu curso, ofrecer premios para concursos, participar como invitado en podcasts o cualquier otra forma en la que puedas ofrecer valor real a las audiencias de tus posibles socios a cambio de exposici\u00f3n.<\/p>\n<h4>Publicidad de pago<\/h4>\n<p>Though important, most of the \u201cfree\u201d marketing methods, such as blogging, SEO, outreach, and social media marketing can take a lot of time to implement and gain traction. Therefore, if you don\u2019t have the time to spare or you want to get instant results, investing in paid advertising is the way to go.<\/p>\n<p>El marketing en Facebook es un buen punto de partida para la publicidad de pago. La base de usuarios de Facebook es enorme, y tienen algunos <a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/tools-you-can-use-to-advertise\" target=\"_blank\" rel=\"noopener noreferrer\">herramientas de marketing muy sofisticadas<\/a> para ayudarle a promocionar eficazmente su curso de afiliaci\u00f3n premium.<\/p>\n<p>No importa cu\u00e1n peque\u00f1o sea su presupuesto de marketing, definitivamente debe considerar la publicidad pagada en las redes sociales como parte de la lista de verificaci\u00f3n para el lanzamiento de su sitio de membres\u00eda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Sales_Page\"><\/span>Crear una p\u00e1gina de ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Podr\u00eda utilizar la p\u00e1gina de inicio de su sitio web como p\u00e1gina de ventas para su curso de afiliaci\u00f3n premium. Por otro lado, ser\u00eda mejor crear una p\u00e1gina de destino espec\u00edfica para el curso que est\u00e1s lanzando, especialmente si tienes varios productos en tu cartera.<\/p>\n<p>Puede que incluso desee crear diferentes p\u00e1ginas de destino para diferentes fuentes de tr\u00e1fico. Por ejemplo, tus anuncios en Facebook podr\u00edan dirigir tr\u00e1fico a una p\u00e1gina de ventas espec\u00edfica, mientras que un art\u00edculo como invitado en un determinado blog podr\u00eda enlazar a una p\u00e1gina de destino optimizada solo para ese p\u00fablico.<\/p>\n<p>La creaci\u00f3n de varias p\u00e1ginas de destino le da la opci\u00f3n de desarrollar contenido de ventas altamente optimizado y centrado en segmentos espec\u00edficos de su audiencia. Parte de esto puede implicar resaltar diferentes elementos de su curso en p\u00e1ginas de destino espec\u00edficas, as\u00ed como ofrecer diferentes imanes de clientes potenciales para construir su lista de correo electr\u00f3nico de pre-lanzamiento.<\/p>\n<p>Es posible que su tema de WordPress incluya una plantilla de p\u00e1gina de destino. Si no, puedes utilizar una herramienta espec\u00edfica como Leadpages para gestionar las p\u00e1ginas de ventas de tu curso premium.<\/p>\n<p>Tambi\u00e9n, <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\">Cursos MemberPress<\/a> includes a handy sales feature that allows you to create a landing page users are directed to when they encounter course content they don\u2019t have access to. You definitely want to take advantage of this feature!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thorough_Course_Testing\"><\/span>Pruebas exhaustivas del curso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you sign off on your premium online course and start promoting it, it\u2019s vital that you carry out thorough testing on your content and membership site infrastructure. If you\u2019re using MemberPress Courses for your curriculum, you shouldn\u2019t have too much to worry about when it comes to user registrations and managing access to your premium content. However, it never hurts to run through the process a few times yourself or get friends to help.<\/p>\n<p>Algunos otros elementos que hay que probar antes de lanzar un curso en l\u00ednea premium incluyen:<\/p>\n<ul>\n<li>Correcci\u00f3n de materiales de marketing como p\u00e1ginas de destino y textos de ventas<\/li>\n<li>Procedimiento de inscripci\u00f3n e inicio de sesi\u00f3n en el curso<\/li>\n<li>Posibilidad de que el sitio web env\u00ede notificaciones por correo electr\u00f3nico a los nuevos usuarios.<\/li>\n<li>Configuraci\u00f3n de la cuenta del procesador de pagos<\/li>\n<li>Repase el contenido del curso<\/li>\n<li>Compruebe las integraciones, por ejemplo, entre los servicios de registro de cursos y de listas de correo electr\u00f3nico.<\/li>\n<li>Aseg\u00farese de que las soluciones de copia de seguridad y supervisi\u00f3n del sitio web funcionan correctamente<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Create_an_Affiliate_Program\"><\/span>Crear un programa de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay innumerables <a href=\"https:\/\/memberpress.com\/es\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">ventajas de crear un programa de afiliaci\u00f3n para su sitio web de afiliaci\u00f3n<\/a>. Not least is the \u201cno results, no fees\u201d way an affiliate program can help you get new members for your premium course. Therefore, it\u2019s highly recommended that, at the very least, you sketch out the terms and put the infrastructure in place for offering your own affiliate program.<\/p>\n<p>Elegir <a href=\"https:\/\/www.affiliateroyale.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">el plugin de afiliaci\u00f3n de WordPress adecuado<\/a> makes taking care of the technical aspects very straightforward. Then all that\u2019s left for you to do is define how you will reward your affiliates and start promoting your program.<\/p>\n<p>You might be too busy launching your premium online course to think about promoting your affiliate program as well. However, you should set it up, or at least define the terms now. That way, if you\u2019re approached by potential affiliates, or you want to reach out to influencers in your field, your affiliate program will be ready for action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clear_Your_Schedule_on_Launch_Day\"><\/span>Despeje su agenda el d\u00eda del lanzamiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, it\u2019s a very good idea to be available on launch day. Hopefully, nothing will go wrong, either on your end or that of any third party solutions you\u2019re working with, such as payment processors or email marketing providers. But if you do run into any problems, you want to be able to give the issue and your new members your full attention.<\/p>\n<h4>Reflexiones finales<\/h4>\n<p>El proceso de lanzar con \u00e9xito un curso online premium deber\u00eda comenzar en torno al momento en que empiece a crear su producto, si no antes.<\/p>\n<p>By planning how you\u2019re going to market your course before you start creating it, you can be sure you\u2019ll have the ability to catch the attention of your target audience when it\u2019s time to launch.<\/p>\n<p>Cuanto antes cree sus planes de marketing, antes podr\u00e1 empezar con algunas de las tareas de promoci\u00f3n importantes que pueden tardar un tiempo en llegar a buen puerto, como el marketing de contenidos y la creaci\u00f3n de seguidores en las redes sociales.<\/p>\n<p>Una vez que hayas trabajado a trav\u00e9s de esta gu\u00eda para lanzar un curso online premium, deber\u00edas echar un vistazo a estos <a href=\"https:\/\/memberpress.com\/es\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener noreferrer\">tres estrategias de marketing para el \u00e9xito de los sitios de afiliaci\u00f3n<\/a>. Esto le dar\u00e1 una mejor idea de lo que debe hacer de forma continua para que su proyecto tenga un \u00e9xito continuado.<\/p>\n<p>Si las cosas no van tan bien como esperaba, entonces este art\u00edculo que cubre <a href=\"https:\/\/memberpress.com\/es\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener noreferrer\">seis razones por las que fracasar\u00e1n sus esfuerzos de marketing y ventas de afiliaci\u00f3n<\/a> puede ayudarle a darle la vuelta a la situaci\u00f3n despu\u00e9s de lanzar un curso online premium.<\/p>\n<p><em>\u00bfQu\u00e9 incluir\u00e1 la lista de comprobaci\u00f3n para el lanzamiento de su sitio de afiliaci\u00f3n? \u00bfC\u00f3mo es su plan de lanzamiento de un curso online premium? Comparta su opini\u00f3n en los comentarios a continuaci\u00f3n. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>So your online membership program is nearly finished. Now it\u2019s time to start thinking about how to go about launching a premium online course with MemberPress Courses. In some ways, your product launch plan, and how you execute it, is the most important aspect of creating a successful premium online course or membership site. There\u2019s [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,94,792],"tags":[338,793],"class_list":["post-11676","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-marketing","category-courses","tag-checklist","tag-lms","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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