{"id":13394,"date":"2016-09-21T17:00:34","date_gmt":"2016-09-21T23:00:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=13394"},"modified":"2026-03-02T11:43:25","modified_gmt":"2026-03-02T16:43:25","slug":"webinars-for-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/","title":{"rendered":"C\u00f3mo utilizar los seminarios web para promocionar su sitio web"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Buscando una forma de <strong>sensibilizar<\/strong> y <strong>crece <\/strong>\u00bfTu p\u00e1gina web? Un seminario web podr\u00eda ser justo lo que necesitas. Aunque organizar un seminario web pueda parecer complicado, es muy f\u00e1cil si cuentas con las herramientas adecuadas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac3c81bea580\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac3c81bea580\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Why_Should_You_Use_Webinars_for_Marketing\" >\u00bfPor qu\u00e9 utilizar los seminarios web para el marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#The_Webinar_Tool_%E2%80%93_Crowdcast\" >La herramienta del seminario web - Crowdcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Tips_for_Running_a_Successful_Webinar\" >Consejos para organizar con \u00e9xito un seminario web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Choose_a_Relevant_Topic\" >Elija un tema relevante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Team_Up_with_Other_Experts\" >Trabajar en equipo con otros expertos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Create_a_Webinar_Registration_Landing_Page\" >Crear una p\u00e1gina de destino de inscripci\u00f3n a un seminario web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Promote_Your_Webinar\" >Promocione su seminario web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Planning_the_Presentation\" >Planificaci\u00f3n de la presentaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Question_and_Answer_Session\" >Sesi\u00f3n de preguntas y respuestas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#How_to_Turn_Webinar_Attendees_into_Customers\" >C\u00f3mo convertir en clientes a los asistentes a un seminario web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Offer_Discounts\" >Ofrecer descuentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Include_Exclusive_Content\" >Incluya contenido exclusivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Follow_Up\" >Seguimiento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/es\/blog\/webinars-for-membership-sites\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/ghostbusters-tools.gif\"><img decoding=\"async\" width=\"480\" height=\"201\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/ghostbusters-tools.gif\" alt=\"Ghostbusters tenemos las herramientas tenemos el talento\" class=\"wp-image-49849\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo te revelaremos cu\u00e1l es la mejor herramienta para promocionar seminarios web. Tambi\u00e9n hablaremos de\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Por qu\u00e9 <\/strong>tal vez desee utilizar los seminarios web para marketing<\/li>\n\n\n\n<li><strong>C\u00f3mo <\/strong>para organizar con \u00e9xito un seminario web <\/li>\n\n\n\n<li>Y lo m\u00e1s importante, <strong>c\u00f3mo <\/strong>para animar a los espectadores interesados del seminario web a convertirse en <strong>clientes<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Pues vamos all\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_Webinars_for_Marketing\"><\/span>\u00bfPor qu\u00e9 utilizar los seminarios web para el marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los seminarios web pueden ser <strong>eficaz <\/strong>forma de hacer crecer su negocio en l\u00ednea. Esto es cierto tanto si diriges un sitio de afiliaci\u00f3n como si vendes productos, como <a href=\"https:\/\/memberpress.com\/es\/blog\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cajas de suscripci\u00f3n<\/a>o servicios, como <a href=\"https:\/\/memberpress.com\/es\/blog\/sell-writing-services\/\" target=\"_blank\" rel=\"noopener\" title=\"\">redacci\u00f3n <\/a> o <a href=\"https:\/\/memberpress.com\/es\/blog\/music-lessons-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">clases de m\u00fasica<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\" alt=\"Mujer joven con una caja de suscripci\u00f3n\" class=\"wp-image-49498\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los seminarios web son una excelente forma de ganar exposici\u00f3n. Promocion\u00e1ndolos y organiz\u00e1ndolos, conseguir\u00e1 <strong>aumentar seguidores<\/strong> en las redes sociales y ayudar <strong>impulsar el tr\u00e1fico<\/strong> a su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al colocar su inscripci\u00f3n al seminario web detr\u00e1s de un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">puerta (o muro de pago)<\/a>Tambi\u00e9n puede utilizar los seminarios web para recopilar direcciones de correo electr\u00f3nico y <strong>haga crecer su lista de marketing<\/strong>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e42d839a1ed6f36ba1c277123871a2e9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">M\u00c1S INFORMACI\u00d3N &gt;&gt; \u00bfCu\u00e1l es el mejor plugin de acceso restringido para WordPress?<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, los seminarios web pueden <strong>diferenciarse de la competencia<\/strong>, darle <strong>autoridad <\/strong>en su campo, y <strong>ayudarle a vender <\/strong>sus productos y servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los seminarios web le ofrecen la oportunidad de <strong>muestre sus p\u00e1ginas<\/strong>Venda la importancia de su contenido y explique c\u00f3mo se beneficiar\u00e1 la gente si se suscribe o compra su material. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son el lugar ideal para convencer a los clientes potenciales de que tienes justo lo que necesitan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>CONSEJO PROFESIONAL<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si gestiona un sitio de suscripci\u00f3n o afiliaci\u00f3n, tambi\u00e9n puede <strong>convierta sus webinars en un flujo de ingresos pasivos<\/strong> vendi\u00e9ndolos como <strong>contenido premium<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, los seminarios web peri\u00f3dicos y recurrentes har\u00e1n que tus socios sientan que sacan partido a su inversi\u00f3n y aportar\u00e1n una nueva y emocionante dimensi\u00f3n a tu negocio. Todos los aspectos que influyen en <strong>retenci\u00f3n de socios<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Webinar_Tool_%E2%80%93_Crowdcast\"><\/span>La herramienta del seminario web - Crowdcast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1024x479.jpg\" alt=\"Captura de pantalla de la p\u00e1gina de inicio de Crowdcast\" class=\"wp-image-49839\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1024x479.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-300x140.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-768x359.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1536x719.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-2048x958.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-363x170.jpg 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-840x393.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1216x569.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1832x857.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-700x328.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-156x73.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1080x505.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No s\u00f3lo es rid\u00edculamente f\u00e1cil de usar, <a href=\"https:\/\/memberpress.com\/es\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast se integra perfectamente con MemberPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, tiene <strong>repeticiones ilimitadas<\/strong>, lo que permite aprovechar esa <strong>potencial de ingresos pasivos <\/strong>que hemos mencionado antes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Running_a_Successful_Webinar\"><\/span>Consejos para organizar con \u00e9xito un seminario web <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que dispongas de las herramientas adecuadas, lo importante es la preparaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para organizar con \u00e9xito un seminario web de marketing, primero tendr\u00e1 que averiguarlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lo que quiere que su seminario web consiga de inmediato (aumentar el conocimiento de la marca, hacer crecer su lista de correo electr\u00f3nico, vender membres\u00edas, etc.)<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Qui\u00e9n es su p\u00fablico objetivo<\/a><\/li>\n\n\n\n<li>Lo que quiere que aprendan<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed podr\u00e1 adaptar su acto en consecuencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_a_Relevant_Topic\"><\/span>Elija un tema relevante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farese de elegir un tema interesante y que aporte valor. Debe ser algo que resuene con tu p\u00fablico objetivo y resuelva un problema que tengan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo ideal es que se le ocurra algo a lo que su p\u00fablico no pueda resistirse. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485.jpg\"><img decoding=\"async\" width=\"725\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485.jpg\" alt=\"Dos mujeres hablando de un tema irresistiblemente interesante\" class=\"wp-image-49860\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485.jpg 725w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-300x199.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-256x170.jpg 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-700x465.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-600x400.jpg 600w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfLe cuesta inspirarse? Aqu\u00ed tienes algunos consejos sobre temas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Piensa en <strong>preguntas que te suelen hacer<\/strong> por clientes<\/li>\n\n\n\n<li>Visite algunas <strong>foros <\/strong>en su sector, y busque las \u00e1reas de preocupaci\u00f3n m\u00e1s mencionadas<\/li>\n\n\n\n<li>Encuentre su <strong>entradas de blog con m\u00e1s tr\u00e1fico<\/strong>y construya su tema a partir de \u00e9l.<\/li>\n\n\n\n<li> Consulte su lista de <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-market-persona\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cliente <strong>puntos d\u00e9biles<\/strong><\/a><\/li>\n\n\n\n<li>Visita algunas de las p\u00e1ginas web de tus competidores y, a continuaci\u00f3n, busca sus seminarios web con mayor asistencia o las entradas de blog con m\u00e1s tr\u00e1fico.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Team_Up_with_Other_Experts\"><\/span>Trabajar en equipo con otros expertos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre todo si eres nuevo en el mundo de los seminarios web, plant\u00e9ate colaborar con otros l\u00edderes de tu sector. Puedes hacer cosas como\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913.jpg\" alt=\"Un hombre y una mujer copresentan un seminario web\" class=\"wp-image-49853\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entrevista <\/strong>expertos del sector o personas influyentes<\/li>\n\n\n\n<li><strong>Copresentador <\/strong>con un colega<\/li>\n\n\n\n<li>Incluso deja que tu <strong>invitado principal<\/strong> el seminario web<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Trabajar en equipo puede aliviar parte de la presi\u00f3n. Y puede atraer a un p\u00fablico m\u00e1s numeroso, ya que cada orador aportar\u00e1 sus propios seguidores. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Webinar_Registration_Landing_Page\"><\/span>Crear una p\u00e1gina de destino de inscripci\u00f3n a un seminario web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque vas a utilizar una plataforma de seminarios web (como Crowdcast) para organizar tu seminario web, te conviene crear la p\u00e1gina de destino para la inscripci\u00f3n <strong><em>en su sitio web<\/em><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De esta forma podr\u00e1 <strong>Dirige todos tus materiales de marketing para seminarios web a la URL de tu sitio web<\/strong>y recoger tanto <strong>Zumo SEO<\/strong> posible del acontecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crowdcast (y la mayor\u00eda de las otras plataformas) tienen un <strong>c\u00f3digo de incrustaci\u00f3n de registro<\/strong> que puede pegar en su p\u00e1gina de aterrizaje in situ.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_98c90b34e3da06ae1f73b34191d5a3b6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">APRENDE &gt;&gt; C\u00f3mo crear una p\u00e1gina de aterrizaje de alta conversi\u00f3n paso a paso<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, aunque no todos los que se inscriban se presentar\u00e1n, el hecho de que alguien haya dedicado tiempo a inscribirse le convierte en un <strong>pista leg\u00edtima<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mant\u00e9ngase en contacto con estas personas, promocione futuros seminarios web y mantenga su empresa en primer plano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_Your_Webinar\"><\/span>Promocione su seminario web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0.jpg\" alt=\"Activo promocional gratuito para el seminario web\" class=\"wp-image-49859\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En resumidas cuentas, si no promociona su seminario web, la gente no asistir\u00e1. En cierto modo, la promoci\u00f3n del seminario es m\u00e1s importante que el propio seminario. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empiece a anunciarse en cualquier lugar desde <strong>De 1 mes a 2 semanas de antelaci\u00f3n<\/strong> reuniendo una <strong>campa\u00f1a de promoci\u00f3n de seminarios web<\/strong>. Puede incluir elementos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Correo electr\u00f3nico de anuncio<\/li>\n\n\n\n<li>Entrada de actualidad<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-do-video-production-on-the-cheap\/\" target=\"_blank\" rel=\"noopener\" title=\"\">V\u00eddeo promocional<\/a><\/li>\n\n\n\n<li>Org\u00e1nico y de pago <a href=\"https:\/\/memberpress.com\/es\/blog\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">publicidad en redes sociales<\/a><\/li>\n\n\n\n<li>Anuncios de pago en Google Search<\/li>\n\n\n\n<li>Inclusi\u00f3n en su bolet\u00edn<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/blog\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Anuncios en pantalla<\/a> en su sitio<\/li>\n\n\n\n<li>Tal vez incluso un <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sorteo en las redes sociales<\/a> (pueden ser herramientas de marketing muy eficaces para los seminarios web)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Incluso con un <strong>presupuesto reducido<\/strong>puede organizar f\u00e1cilmente una potente campa\u00f1a de promoci\u00f3n de seminarios web. Todo lo que se necesita es preparaci\u00f3n y dedicaci\u00f3n.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a9d2dfc8896d88a708bb36c6a6a5903b\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">APRENDE &gt;&gt; C\u00f3mo utilizar los anuncios de Google<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farese de <strong>genere expectaci\u00f3n en torno a su evento<\/strong>. Por ejemplo, escriba una entrada de blog que entusiasme a la gente con su tema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crear un <strong>breve v\u00eddeo<\/strong>. A continuaci\u00f3n, util\u00edcelo en anuncios de pago de YouTube e incl\u00fayalo en su p\u00e1gina de destino. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los registros son el objetivo<\/strong>. As\u00ed que cuantas m\u00e1s personas conozcan su seminario web, mejor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crear y programar una secuencia de correos electr\u00f3nicos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Como parte de tu estrategia de marketing y seguimiento, te interesar\u00e1 crear lo que se conoce como un <strong>secuencia de emails<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775.jpg\"><img decoding=\"async\" width=\"763\" height=\"458\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775.jpg\" alt=\"Ilustraci\u00f3n de secuencia de correo electr\u00f3nico\" class=\"wp-image-49852\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775.jpg 763w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-156x94.jpg 156w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de una serie de correos electr\u00f3nicos enviados a intervalos espec\u00edficos (un <a href=\"https:\/\/memberpress.com\/es\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">correo electr\u00f3nico<\/a>). Los correos electr\u00f3nicos est\u00e1n dise\u00f1ados para aumentar la asistencia recordando a los asistentes el pr\u00f3ximo seminario web y manteniendo su inter\u00e9s en \u00e9l. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los correos electr\u00f3nicos secuenciados deben enviarse siguiendo un calendario similar al siguiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Correo electr\u00f3nico 1: Confirmaci\u00f3n inmediatamente despu\u00e9s de registrarse<\/li>\n\n\n\n<li>Correo electr\u00f3nico 2: 5 d\u00edas antes<\/li>\n\n\n\n<li>Correo electr\u00f3nico 3: 3 d\u00edas antes<\/li>\n\n\n\n<li>Correo electr\u00f3nico 4: 1 d\u00eda antes<\/li>\n\n\n\n<li>Correo electr\u00f3nico 5: 15 minutos antes<\/li>\n\n\n\n<li>Correo electr\u00f3nico 6: Seguimiento (un par de horas despu\u00e9s del seminario web)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00faltimo correo electr\u00f3nico de la serie (el <strong>seguimiento<\/strong>) tambi\u00e9n debe incluir un <strong>llamada a la acci\u00f3n (CTA) <\/strong>instando a los inscritos a que se afilien a su empresa, se suscriban, realicen una compra o hagan lo que sea que se propongan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_the_Presentation\"><\/span>Planificaci\u00f3n de la presentaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un seminario web debe durar unos <strong>De 30 minutos a 1 hora<\/strong>. M\u00e1s tiempo y la gente empezar\u00e1 a perder inter\u00e9s. Mant\u00e9n un ritmo de conversaci\u00f3n relativamente r\u00e1pido y utiliza un tono ameno y coloquial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Respalde lo que dice con <strong>hechos y ejemplos<\/strong> y aseg\u00farate de que la presentaci\u00f3n est\u00e9 bien organizada para que la gente pueda seguirla f\u00e1cilmente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siempre que sea posible, <strong>utilizar elementos visuales<\/strong> - diapositivas claras y concisas, im\u00e1genes relevantes y animaciones divertidas. Impresionar\u00e1n a su p\u00fablico y le ayudar\u00e1n a mantener su inter\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mucho antes del evento en directo, aseg\u00farese de <strong>practique su presentaci\u00f3n<\/strong> varias veces y compruebe la calidad del sonido para asegurarse de que los espectadores le oyen con claridad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilizar un flujo de debate<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790.jpg\" alt=\"Hombre trabajando en casa\" class=\"wp-image-49851\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un flujo de debate es un <strong>documento que prepara con antelaci\u00f3n para mantenerse en el buen camino<\/strong> y te dar\u00e1 un punto de referencia si acabas en la maleza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes considerarlo como una especie de gui\u00f3n suelto. En el flujo de debate, separa los temas por secciones y, a continuaci\u00f3n, enumera los puntos principales y las estad\u00edsticas y referencias que piensas incluir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vas a hacer una presentaci\u00f3n con un copresentador, puede resultar muy \u00fatil <strong>separe las secciones en las que usted y ellos intervienen<\/strong>. De este modo, ninguna persona domina durante todo el tiempo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recuerde relajarse<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Autenticidad <\/em><\/strong>Es la clave #1 para que un seminario web sea un \u00e9xito. \u00a1As\u00ed que rel\u00e1jate! Si te trabas un poco al hablar de vez en cuando, \u00a1no pasa nada!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nadie espera que seas perfecto<\/strong>. Unos cuantos titubeos o alg\u00fan que otro fallo t\u00e9cnico demuestran que eres una persona de carne y hueso y recuerdan a tu p\u00fablico que has dedicado tiempo a prestarles toda tu atenci\u00f3n. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244.jpg\" alt=\"hombre relajado organizando un seminario web\" class=\"wp-image-49854\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Question_and_Answer_Session\"><\/span>Sesi\u00f3n de preguntas y respuestas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al final del seminario web tendr\u00e1 que <strong>organizar una sesi\u00f3n de preguntas y respuestas<\/strong>que es uno de los favoritos de los asistentes a los seminarios web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si esta parte del seminario le pone especialmente nervioso, pida a los asistentes que <strong>env\u00ede sus preguntas con antelaci\u00f3n<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed podr\u00e1s llenar la sesi\u00f3n con preguntas para las que ya tienes preparadas las respuestas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s importante es recordar <strong>relajarse <\/strong>y disfrute de la presentaci\u00f3n. Su personalidad se percibir\u00e1 durante el seminario web y contribuir\u00e1 a que sea un \u00e9xito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Turn_Webinar_Attendees_into_Customers\"><\/span>C\u00f3mo convertir en clientes a los asistentes a un seminario web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora ya tienes algunos consejos \u00fatiles que te ayudar\u00e1n a organizar un seminario web con \u00e9xito. \u00bfY ahora c\u00f3mo conviertes a tus asistentes en clientes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, hay algunos <strong>estrategias de eficacia probada<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Discounts\"><\/span>Ofrecer descuentos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Considere la posibilidad de ofrecer un descuento a los asistentes. Si est\u00e1n viendo tu webinar, ya est\u00e1n interesados en tu nicho. A <a href=\"https:\/\/memberpress.com\/es\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cup\u00f3n de descuento para socios, servicios o productos<\/a>&nbsp;puede ser el empuj\u00f3n que necesitan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, ofrecer un descuento puede hacer <strong>doble funci\u00f3n<\/strong> ayudando a <strong>aumentar las inscripciones<\/strong> (es decir, si lo anuncia en su campa\u00f1a promocional).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_Exclusive_Content\"><\/span>Incluya contenido exclusivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con cada seminario web que organice, aseg\u00farese de crear y mencionar <strong>contenidos disponibles s\u00f3lo para clientes<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede ser <strong>hojas de trabajo<\/strong>, <strong>plantillas<\/strong>, <strong>casos pr\u00e1cticos<\/strong>, a <strong>regalo<\/strong> de alg\u00fan tipo: cualquier cosa que aporte valor y sea relevante para el seminario web. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1.jpg\" alt=\"Ilustraci\u00f3n de regalo gratuita\" class=\"wp-image-49855\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-156x117.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un contenido irresistible es una buena forma de animar a la gente a inscribirse durante o despu\u00e9s del evento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Follow_Up\"><\/span>Seguimiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aunque la gente no se apunte el d\u00eda del evento, eso no significa que no se lo est\u00e9n planteando. Y <strong>cualquiera que se registre ha expresado su inter\u00e9s<\/strong> - asistan o no.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As\u00ed que aseg\u00farese de que <strong>haga un seguimiento de todas las personas de su lista de inscritos<\/strong>.<\/span> El correo electr\u00f3nico es la mejor manera de conseguirlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como se ha mencionado anteriormente, te conviene dise\u00f1ar un <strong>serie de correos electr\u00f3nicos que termina con un seguimiento<\/strong> correo electr\u00f3nico. Y este correo electr\u00f3nico final debe incluir un <strong>CTA <\/strong>para hacer una compra. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg\" alt=\"Ilustraci\u00f3n de llamada a la acci\u00f3n CTA\" class=\"wp-image-49856\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-156x117.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Su mejor opci\u00f3n es <strong>utilizar un sistema de respuestas autom\u00e1ticas para el marketing por correo electr\u00f3nico<\/strong> (como <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ActiveCampaign<\/a> o <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ConvertKit<\/a>). Estas plataformas le permiten separar su lista de <strong>inscritos <\/strong>en <strong>segmentos <\/strong>autom\u00e1ticamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un p\u00fablico segmentado, puede <strong>adapte su CTA <\/strong>para dirigirte a las personas que asistieron al seminario web en su totalidad, a las que se marcharon antes de tiempo, a las que no asistieron en absoluto, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ahora que ya tiene una buena idea de c\u00f3mo <\/span>utilizar <span style=\"font-weight: 400;\">webinars para comercializar su sitio web, \u00a1deber\u00eda estar listo para empezar!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerda, todo lo que necesitas es tu <strong>WordPress <\/strong>sitio web, <strong><a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a><\/strong>y una buena plataforma de webinar como <strong><a href=\"https:\/\/memberpress.com\/es\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast<\/a><\/strong>. A\u00f1ada un poco de <strong>trabajo duro <\/strong>y <strong>creatividad<\/strong>, \u00a1y seguro que triunfar\u00e1s con esta herramienta de marketing \u00fanica!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">\u00bfEst\u00e1 preparado para utilizar los seminarios web para promocionar su sitio de afiliaci\u00f3n? Comparta su opini\u00f3n en los comentarios.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Looking for a way to raise awareness and grow your site? A webinar may be just the ticket. Although running a webinar may seem daunting, it&#8217;s super easy if you&#8217;ve got the right tools. In this article we\u2019ll clue you in on the best tool for marketing webinars. We&#8217;ll also go over&#8230; So let&#8217;s get [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":49838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[342],"class_list":["post-13394","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-webinar","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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