Pero, \u00bfc\u00f3mo crear una p\u00e1gina de aterrizaje eficaz que realmente marque la diferencia?<\/p>\n\n\n\n

En esta publicaci\u00f3n, analizaremos por qu\u00e9 deber\u00eda crear una p\u00e1gina de destino para su sitio de membres\u00eda y discutiremos las herramientas y soluciones disponibles para ayudarle a crear una.<\/p>\n\n\n\n

Y lo mejor de todo es que analizaremos las caracter\u00edsticas que producir\u00e1n el tipo de p\u00e1gina de destino que har\u00e1 crecer con \u00e9xito tu proyecto de membres\u00eda.<\/p>\n\n\n\n

<\/span>\u00bfPor qu\u00e9 su sitio web para socios necesita una p\u00e1gina de destino para socios?<\/span><\/h2>\n\n\n\n
Es posible que tu sitio web para miembros est\u00e9 recibiendo tr\u00e1fico, pero no consiga un gran n\u00famero de registros. Es muy probable que tu \u00faltimo obst\u00e1culo de marketing, cerrar la venta, no est\u00e9 a la altura. Aqu\u00ed es donde entra en juego una p\u00e1gina de destino.<\/p>\n\n\n\n
El objetivo de una p\u00e1gina de aterrizaje es conseguir que la gente pase a la acci\u00f3n. Con un sitio de membres\u00eda, el trabajo de una p\u00e1gina de aterrizaje es animar a la gente a suscribirse a su sitio. Una p\u00e1gina de aterrizaje de alta conversi\u00f3n podr\u00eda ser la soluci\u00f3n perfecta para su negocio.<\/p>\n\n\n\n
Una p\u00e1gina de aterrizaje es independiente de su sitio web y tiene caracter\u00edsticas diferentes. Puede que no tenga encabezado, pie de p\u00e1gina ni barras laterales, y la informaci\u00f3n disponible en la p\u00e1gina se centra \u00fanicamente en persuadir a los visitantes para que se registren.<\/p>\n\n\n\n
La p\u00e1gina de destino no es el lugar al que acuden los visitantes para ver tus \u00faltimas entradas del blog o leer tu p\u00e1gina \u00abAcerca de\u00bb. Todo lo que se muestra en la p\u00e1gina est\u00e1 dise\u00f1ado espec\u00edficamente para guiar a tu p\u00fablico hacia un \u00fanico objetivo: la conversi\u00f3n.<\/p>\n\n\n\n
Entonces, \u00bfc\u00f3mo se crea exactamente una p\u00e1gina de aterrizaje de afiliaci\u00f3n con el \u00fanico y centrado objetivo de conseguir que la gente se inscriba? Siga leyendo para descubrirlo.<\/p>\n\n\n\n
<\/span>C\u00f3mo empezar<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Muchos temas de WordPress, especialmente los m\u00e1s actuales, incluyen una plantilla para p\u00e1ginas de aterrizaje. Si vas a comprar un tema nuevo, comprueba la lista de caracter\u00edsticas para ver si incluye una p\u00e1gina de aterrizaje. <\/p>\n\n\n\n<p>Si has comprado o est\u00e1s utilizando un tema sin p\u00e1gina de aterrizaje, no te preocupes. Existen plugins y soluciones de WordPress que puedes utilizar en su lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Divi_Builder\"><\/span>El Constructor Divi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png\" alt=\"\" class=\"wp-image-25416\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1536x645.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png 1807w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">El Constructor Divi<\/a>de <a href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Temas elegantes<\/a>es una herramienta impresionante. Este arrastrar y soltar <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" title=\"Enlace de afiliaci\u00f3n de Beaver Builder\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">constructor de p\u00e1ginas<\/a> se puede utilizar con cualquier tema de WordPress y tiene infinitas posibilidades para crear su propia p\u00e1gina de destino con un dise\u00f1o personalizado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"M81pGNrPg4V7jFRIsfBexdvlh6UYcaWK2EmtJ9Q\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una p\u00e1gina personalizada de registro de miembros en MemberPress con DIVI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N215SW-hlhU?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch >> C\u00f3mo crear una p\u00e1gina de registro de membres\u00eda personalizada en MemberPress con el constructor de p\u00e1ginas Divi.<\/figcaption><\/figure>\n\n\n\n<p>Divi ofrece una buena selecci\u00f3n de m\u00f3dulos relevantes entre los que elegir, como un m\u00f3dulo de tabla de precios, un temporizador de cuenta atr\u00e1s y un m\u00f3dulo de llamada a la acci\u00f3n (CTA). Con \u00e9l, puedes crear una p\u00e1gina de destino que se adapte espec\u00edficamente a las necesidades de tu sitio web. Adem\u00e1s, Divi Builder ahora incluye una herramienta de clientes potenciales con la que puedes comparar f\u00e1cilmente diferentes versiones de tus p\u00e1ginas para ver cu\u00e1les ofrecen los mejores resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementor\"><\/span>Elementor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png\" alt=\"elementor p\u00e1gina de inicio\" class=\"wp-image-25418\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-768x449.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png 1524w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Como Divi Builder, <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Elementor<\/a> es un constructor de p\u00e1ginas de arrastrar y soltar f\u00e1cil de usar que se puede utilizar con casi cualquier tema de WordPress. <\/p>\n\n\n\n<p>La herramienta tambi\u00e9n incluye una biblioteca de plantillas de p\u00e1ginas de destino con m\u00e1s de 200 p\u00e1ginas dise\u00f1adas por profesionales que se pueden personalizar para adaptarlas a sus necesidades.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" title=\"Enlace de afiliado de Elementor\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Elementor<\/a> tambi\u00e9n cuenta con otras muchas funciones de edici\u00f3n, dise\u00f1o, marketing y <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" title=\"Enlace de afiliado de WooCommerce\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WooCommerce<\/a>adem\u00e1s de un mont\u00f3n de integraciones. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leadpages\"><\/span>Leadpages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png\" alt=\"leadpages p\u00e1gina de inicio\" class=\"wp-image-25417\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-768x333.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1536x665.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leadpages<\/a> es otra opci\u00f3n notable para la creaci\u00f3n de p\u00e1ginas de aterrizaje. Con m\u00e1s de 350 plantillas para elegir y una opci\u00f3n de personalizaci\u00f3n de arrastrar y soltar para los dise\u00f1adores en ciernes, producir una p\u00e1gina de destino impresionante en poco tiempo es muy f\u00e1cil. Creadas teniendo en cuenta las mejores pr\u00e1cticas, las plantillas de Leadpages est\u00e1n dise\u00f1adas para la conversi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Successful_Landing_Page\"><\/span>\u00bfQu\u00e9 hace que una p\u00e1gina de aterrizaje tenga \u00e9xito?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay muchas caracter\u00edsticas diferentes que debe incluir para <a href=\"https:\/\/visme.co\/blog\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una p\u00e1gina de destino que convierta<\/a>. Dado que la p\u00e1gina de destino de cada persona tendr\u00e1 un aspecto diferente, deber\u00e1 decidir qu\u00e9 incluir en la suya en funci\u00f3n de sus necesidades individuales.<\/p>\n\n\n\n<p>La clave es no exagerar con nada que pueda distraer a los espectadores del objetivo final. <strong>Recuerde que quiere que sus lectores se suscriban a su sitio. Todo lo que hay en esta p\u00e1gina debe animarles a hacerlo.<\/strong><\/p>\n\n\n\n<p>Ten siempre en cuenta tu sitio web y tu p\u00fablico al crear tu p\u00e1gina de destino: \u00bfqu\u00e9 tipo de sitio es, qu\u00e9 vendes y a qu\u00e9 cosas responder\u00e1n tus visitantes? <\/p>\n\n\n\n<p>Teniendo esto en cuenta, veamos algunas de las funciones que puedes utilizar en tu p\u00e1gina de destino.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_To_Action_CTA\"><\/span>Llamada a la acci\u00f3n (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La caracter\u00edstica m\u00e1s importante de su p\u00e1gina de aterrizaje es <a href=\"https:\/\/memberpress.com\/es\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">su CTA<\/a>. Puede mostrarse de muchas maneras, pero siempre debe ser una de las primeras cosas que vea un visitante cuando llegue a su p\u00e1gina.<\/p>\n\n\n\n<p>Su bot\u00f3n CTA debe ser grande y llamativo. Puede mostrarlo de inmediato o m\u00e1s adelante en la p\u00e1gina, despu\u00e9s del texto de ventas. <\/p>\n\n\n\n<p>Solo aseg\u00farate de que llame la atenci\u00f3n y permanezca \u201cpor encima del pliegue\u201d (visible sin que el usuario tenga que desplazarse hacia abajo en la p\u00e1gina). <\/p>\n\n\n\n<p>Utilice flechas u otros elementos gr\u00e1ficos para resaltar el bot\u00f3n y atraer a los visitantes hacia \u00e9l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attractive_Design\"><\/span>Dise\u00f1o atractivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-examples-list\" target=\"_blank\" rel=\"noopener noreferrer\">dise\u00f1o atractivo<\/a> Impresionar\u00e1 a su p\u00fablico y presentar\u00e1 su sitio de membres\u00eda como un negocio profesional y de buena reputaci\u00f3n. Si usted es dise\u00f1ador web, crear una p\u00e1gina de aterrizaje puede ser un proyecto divertido y emocionante.<\/p>\n\n\n\n<p>Sin embargo, si el dise\u00f1o de la p\u00e1gina de destino te resulta complicado, utiliza una plantilla. Estas pueden tener un aspecto tan bueno, si no mejor, que las p\u00e1ginas de destino dise\u00f1adas a medida. Est\u00e1n creadas especialmente para optimizar las conversiones. Las mejores herramientas para p\u00e1ginas de destino, como las que hemos mencionado anteriormente en este art\u00edculo, ofrecen una buena selecci\u00f3n de plantillas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High-Quality_Copy\"><\/span>Copia de alta calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Su texto o copia escrita debe ser <a href=\"https:\/\/www.searchenginejournal.com\/website-landing-page-best-practices-copywriting-tips\/292715\/\" target=\"_blank\" rel=\"noopener noreferrer\">preciso y directo<\/a>. En este caso, menos es definitivamente m\u00e1s. Dicho esto, aseg\u00farate de incluir toda la informaci\u00f3n necesaria para que tu p\u00fablico tome la decisi\u00f3n de registrarse. Destacar las caracter\u00edsticas clave que ofreces o recordar a tus lectores los puntos clave ayudar\u00e1 a impulsar la conversi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_Video\"><\/span>V\u00eddeo promocional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utilice un <a href=\"https:\/\/www.lemonlight.com\/blog\/how-to-create-the-perfect-promo-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00eddeo<\/a> que muestra p\u00e1ginas individuales de su sitio web, con una voz en off que detalla las ventajas de cada una. Esto resultar\u00e1 atractivo para los alumnos visuales, aquellos que prefieren ver en lugar de leer.<\/p>\n\n\n\n<p>Aseg\u00farate de explicar lo que recibir\u00e1 tu p\u00fablico y c\u00f3mo se beneficiar\u00e1 de ello, y crea contenido atractivo y personal. Esta es tu oportunidad para vender tu sitio de membres\u00eda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strong_Images\"><\/span>Im\u00e1genes fuertes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las im\u00e1genes potentes captan la atenci\u00f3n del espectador. Las capturas de pantalla de su sitio de afiliaci\u00f3n son una forma eficaz de atraer el inter\u00e9s e impresionar a su p\u00fablico. Utilice im\u00e1genes visualmente atractivas para interrumpir el texto o sustituirlo por completo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Comparison_Table\"><\/span>Tabla comparativa de precios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utiliza una tabla comparativa de precios para mostrar c\u00f3mo se compara tu sitio web con los de tus competidores. Si incluyes no solo los precios, sino tambi\u00e9n las caracter\u00edsticas que ofreces, tu p\u00fablico ver\u00e1 que, aunque seas m\u00e1s caro, es porque ofreces muchos extras valiosos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Countdown_Timers\"><\/span>Temporizadores de cuenta atr\u00e1s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Utilizar un temporizador de cuenta atr\u00e1s <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-buzz-around-your-membership-site\/\">crea expectaci\u00f3n en torno a su sitio web de afiliaci\u00f3n<\/a>. Intente ofrecer un curso durante un n\u00famero limitado de d\u00edas o a un precio con descuento para los primeros suscriptores. Un temporizador de cuenta atr\u00e1s presiona a la gente y la empuja a comprar.<\/p>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/features\/countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a> ofrece un excelente temporizador de cuenta atr\u00e1s que sin duda merece la pena probar. Adem\u00e1s, con el <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" title=\"\">Integraci\u00f3n de OptinMonster MemberPress<\/a>Ahora, los usuarios de MemberPress pueden a\u00f1adir temporizadores a sus p\u00e1ginas, cursos y mucho m\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testimonials\"><\/span>Testimonios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los testimonios de los miembros de su sitio web o de expertos l\u00edderes en su campo pueden ayudar a influir en la opini\u00f3n de las personas. <\/p>\n\n\n\n<p>Un testimonio convincente que explique c\u00f3mo su sitio ha beneficiado personalmente a alguien es una forma estupenda de influir en los lectores para que prueben su sitio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No olvides supervisar las estad\u00edsticas para ver c\u00f3mo est\u00e1 funcionando tu p\u00e1gina de destino. Prueba <a href=\"https:\/\/memberpress.com\/es\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">pruebas divididas<\/a> sus p\u00e1ginas de destino para determinar mejor qu\u00e9 dise\u00f1o y contenido atraen a su p\u00fablico.<\/p>\n\n\n\n<p>Cuando te tomas el tiempo para analizar los datos y ajustar tu visualizaci\u00f3n en consecuencia, obtienes una p\u00e1gina de destino optimizada. <\/p>\n\n\n\n<p>Una p\u00e1gina de destino visualmente atractiva y eficaz es una buena forma de aumentar las suscripciones y atraer clientes. \u00bfPor qu\u00e9 no lo pruebas?<\/p>\n\n\n\n<p><i>\u00bfTiene alguna pregunta sobre c\u00f3mo a\u00f1adir una p\u00e1gina de aterrizaje de afiliaci\u00f3n a su sitio web de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n. <\/i><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Want to turn more of your visitors into subscribers? A sales or membership landing page focused on signing up new members may be just what you need for your product. It\u2019s an effective means of increasing conversions. But how do you produce an effective landing page that really makes a difference? In this post, we\u2019ll 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