Pero, \u00bfc\u00f3mo crear una p\u00e1gina de aterrizaje eficaz que realmente marque la diferencia?<\/p>\n\n\n\n

En este post, veremos por qu\u00e9 debe crear una p\u00e1gina de destino para su sitio de membres\u00eda, y discutiremos las herramientas y soluciones disponibles para ayudarle a crear una.<\/p>\n\n\n\n

Y lo mejor de todo, analizaremos las caracter\u00edsticas que producir\u00e1n el tipo de p\u00e1gina de aterrizaje que har\u00e1 crecer con \u00e9xito su proyecto de afiliaci\u00f3n.<\/p>\n\n\n\n

<\/span>\u00bfPor qu\u00e9 su sitio web para socios necesita una p\u00e1gina de destino para socios?<\/span><\/h2>\n\n\n\n
Es posible que su sitio web de afiliaci\u00f3n est\u00e9 recibiendo tr\u00e1fico pero no consiga un gran n\u00famero de inscripciones. Podr\u00eda ser que su \u00faltimo obst\u00e1culo de marketing, cerrar la venta, no est\u00e9 a la altura. Aqu\u00ed es donde entra en juego una p\u00e1gina de aterrizaje.<\/p>\n\n\n\n
El objetivo de una p\u00e1gina de aterrizaje es conseguir que la gente pase a la acci\u00f3n. Con un sitio de membres\u00eda, el trabajo de una p\u00e1gina de aterrizaje es animar a la gente a suscribirse a su sitio. Una p\u00e1gina de aterrizaje de alta conversi\u00f3n podr\u00eda ser la soluci\u00f3n perfecta para su negocio.<\/p>\n\n\n\n
Una p\u00e1gina de aterrizaje es independiente de su sitio web y tiene caracter\u00edsticas diferentes. Puede que no tenga encabezado, pie de p\u00e1gina ni barras laterales, y la informaci\u00f3n disponible en la p\u00e1gina se centra \u00fanicamente en persuadir a los visitantes para que se registren.<\/p>\n\n\n\n
La p\u00e1gina de aterrizaje no es el lugar al que van los visitantes para echar un vistazo a las \u00faltimas entradas de su blog o leer su p\u00e1gina de informaci\u00f3n. Todo lo que aparece en la p\u00e1gina est\u00e1 dise\u00f1ado espec\u00edficamente para guiar a su p\u00fablico hacia una cosa: la conversi\u00f3n.<\/p>\n\n\n\n
Entonces, \u00bfc\u00f3mo se crea exactamente una p\u00e1gina de aterrizaje de afiliaci\u00f3n con el \u00fanico y centrado objetivo de conseguir que la gente se inscriba? Siga leyendo para descubrirlo.<\/p>\n\n\n\n
<\/span>C\u00f3mo empezar<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos temas de WordPress, sobre todo los m\u00e1s actuales, incluyen una plantilla de p\u00e1gina de aterrizaje. Si vas a comprar un tema nuevo, comprueba la lista de caracter\u00edsticas para ver si incluye una p\u00e1gina de aterrizaje. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si has comprado o est\u00e1s usando un tema sin p\u00e1gina de aterrizaje, no te preocupes. Hay plugins y soluciones de WordPress que puedes utilizar en su lugar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Divi_Builder\"><\/span>El Constructor Divi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png\" alt=\"\" class=\"wp-image-25416\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1536x645.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png 1807w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">El Constructor Divi<\/a>de <a href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Temas elegantes<\/a>, es una herramienta impresionante. Este plugin de creaci\u00f3n de p\u00e1ginas mediante \u00abarrastrar y soltar\u00bb se puede utilizar con cualquier tema de WordPress y ofrece infinitas posibilidades para crear tu propia p\u00e1gina de destino con un dise\u00f1o personalizado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"TQzM36nAgPOKEXdCD1FVaexIw4mG7\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear una p\u00e1gina personalizada de registro de miembros en MemberPress con DIVI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N215SW-hlhU?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch >> c\u00f3mo crear una p\u00e1gina personalizada de registro de miembros en memberpress con Divi page builder<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Divi ofrece una buena selecci\u00f3n de m\u00f3dulos relevantes para elegir, como un m\u00f3dulo de tabla de precios, un temporizador de cuenta atr\u00e1s y un m\u00f3dulo de llamada a la acci\u00f3n (CTA). Us\u00e1ndolo, puedes crear una p\u00e1gina de aterrizaje que se adapte espec\u00edficamente a las necesidades de tu sitio. Y Divi Builder ahora incluye una herramienta de pistas donde puedes comparar f\u00e1cilmente diferentes versiones de tus p\u00e1ginas para ver cu\u00e1les est\u00e1n dando los mejores resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementor\"><\/span>Elementor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png\" alt=\"elementor p\u00e1gina de inicio\" class=\"wp-image-25418\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-768x449.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png 1524w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como Divi Builder, <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Elementor<\/a> es un constructor de p\u00e1ginas de arrastrar y soltar f\u00e1cil de usar que se puede utilizar con casi cualquier tema de WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La herramienta tambi\u00e9n incluye una biblioteca de plantillas de p\u00e1ginas de destino con m\u00e1s de 200 p\u00e1ginas dise\u00f1adas por profesionales que se pueden personalizar para adaptarlas a sus necesidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elementor tambi\u00e9n cuenta con un sinf\u00edn de funciones adicionales para la edici\u00f3n, el dise\u00f1o, el marketing y WooCommerce, adem\u00e1s de un mont\u00f3n de integraciones. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leadpages\"><\/span>Leadpages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png\" alt=\"leadpages p\u00e1gina de inicio\" class=\"wp-image-25417\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-768x333.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1536x665.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leadpages<\/a> es otra opci\u00f3n notable para la creaci\u00f3n de p\u00e1ginas de aterrizaje. Con m\u00e1s de 350 plantillas para elegir y una opci\u00f3n de personalizaci\u00f3n de arrastrar y soltar para los dise\u00f1adores en ciernes, producir una p\u00e1gina de destino impresionante en poco tiempo es muy f\u00e1cil. Creadas teniendo en cuenta las mejores pr\u00e1cticas, las plantillas de Leadpages est\u00e1n dise\u00f1adas para la conversi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Successful_Landing_Page\"><\/span>\u00bfQu\u00e9 hace que una p\u00e1gina de aterrizaje tenga \u00e9xito?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas caracter\u00edsticas diferentes que debe incluir para <a href=\"https:\/\/visme.co\/blog\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear una p\u00e1gina de destino que convierta<\/a>. Dado que cada p\u00e1gina de destino tiene un aspecto diferente, tendr\u00e1 que decidir qu\u00e9 incluir en la suya en funci\u00f3n de sus necesidades individuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clave es no exagerar con nada que pueda distraer a los espectadores del objetivo final. <strong>Recuerde que quiere que sus lectores se suscriban a su sitio. Todo lo que hay en esta p\u00e1gina debe animarles a hacerlo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenga siempre en mente su sitio y su p\u00fablico al crear la p\u00e1gina de destino: \u00bfqu\u00e9 tipo de sitio es, qu\u00e9 vende y a qu\u00e9 responder\u00e1n sus visitantes? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esto en mente, consideremos algunas de las caracter\u00edsticas que puede utilizar en su p\u00e1gina de aterrizaje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_To_Action_CTA\"><\/span>Llamada a la acci\u00f3n (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La caracter\u00edstica m\u00e1s importante de su p\u00e1gina de aterrizaje es <a href=\"https:\/\/memberpress.com\/es\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">su CTA<\/a>. Puede mostrarse de muchas maneras, pero siempre debe ser una de las primeras cosas que vea un visitante cuando llegue a su p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su bot\u00f3n CTA debe ser grande y llamativo. Puede mostrarlo de inmediato o m\u00e1s adelante en la p\u00e1gina, despu\u00e9s del texto de ventas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3lo hay que asegurarse de que llame la atenci\u00f3n y permanezca \"por encima del pliegue\" (visible sin que el usuario tenga que desplazarse por la p\u00e1gina). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice flechas u otros elementos gr\u00e1ficos para resaltar el bot\u00f3n y atraer a los visitantes hacia \u00e9l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attractive_Design\"><\/span>Dise\u00f1o atractivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-examples-list\" target=\"_blank\" rel=\"noopener noreferrer\">dise\u00f1o atractivo<\/a> impresionar\u00e1 a su p\u00fablico y representar\u00e1 a su sitio de afiliaci\u00f3n como una empresa profesional y de buena reputaci\u00f3n. Si eres dise\u00f1ador web, crear una p\u00e1gina de aterrizaje puede ser un proyecto divertido y emocionante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, si el dise\u00f1o de la p\u00e1gina de aterrizaje le resulta dif\u00edcil, utilice una plantilla. Estas pueden tener un aspecto tan bueno, si no mejor, que las p\u00e1ginas de aterrizaje dise\u00f1adas a medida. Se producen especialmente para optimizar las conversiones. Las mejores herramientas de p\u00e1ginas de aterrizaje, como las que hemos cubierto anteriormente en este art\u00edculo, proporcionan una buena selecci\u00f3n de plantillas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High-Quality_Copy\"><\/span>Copia de alta calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Su texto o copia escrita debe ser <a href=\"https:\/\/www.searchenginejournal.com\/website-landing-page-best-practices-copywriting-tips\/292715\/\" target=\"_blank\" rel=\"noopener noreferrer\">preciso y directo<\/a>. Menos es m\u00e1s. Dicho esto, aseg\u00farese de incluir toda la informaci\u00f3n necesaria para que su p\u00fablico tome la decisi\u00f3n de suscribirse. Destacar las caracter\u00edsticas principales que ofrece o recordar a sus lectores los puntos clave ayudar\u00e1 a impulsar la conversi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_Video\"><\/span>V\u00eddeo promocional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice un <a href=\"https:\/\/www.lemonlight.com\/blog\/how-to-create-the-perfect-promo-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00eddeo<\/a> que muestra p\u00e1ginas individuales de su sitio, con una voz en off que detalla las ventajas de cada una. Esto atraer\u00e1 a los estudiantes visuales, que prefieren mirar en lugar de leer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farese de explicar qu\u00e9 recibir\u00e1 su p\u00fablico y c\u00f3mo se beneficiar\u00e1 de ello, y cree contenidos atractivos y personales. Esta es su oportunidad de vender su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strong_Images\"><\/span>Im\u00e1genes fuertes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las im\u00e1genes potentes captan la atenci\u00f3n del espectador. Las capturas de pantalla de su sitio de afiliaci\u00f3n son una forma eficaz de atraer el inter\u00e9s e impresionar a su p\u00fablico. Utilice im\u00e1genes visualmente atractivas para interrumpir el texto o sustituirlo por completo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Comparison_Table\"><\/span>Tabla comparativa de precios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice una tabla comparativa de precios para mostrar c\u00f3mo se compara su sitio con los de la competencia. Si incluye no solo el precio, sino tambi\u00e9n las funciones que ofrece, su p\u00fablico ver\u00e1 que aunque usted sea m\u00e1s caro, es porque ofrece muchos extras valiosos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Countdown_Timers\"><\/span>Temporizadores de cuenta atr\u00e1s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar un temporizador de cuenta atr\u00e1s <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-buzz-around-your-membership-site\/\">crea expectaci\u00f3n en torno a su sitio web de afiliaci\u00f3n<\/a>. Intente ofrecer un curso durante un n\u00famero limitado de d\u00edas o a un precio con descuento para los primeros suscriptores. Un temporizador de cuenta atr\u00e1s presiona a la gente y la empuja a comprar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optinmonster.com\/features\/countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a> ofrece un estupendo temporizador de cuenta atr\u00e1s que sin duda merece la pena probar. Adem\u00e1s, con el <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" title=\"\">Integraci\u00f3n de OptinMonster MemberPress<\/a>Ahora, los usuarios de MemberPress pueden a\u00f1adir temporizadores a sus p\u00e1ginas, cursos y mucho m\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testimonials\"><\/span>Testimonios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los testimonios de los miembros de su sitio o de los principales expertos del sector pueden ayudar a influir en la opini\u00f3n de la gente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un testimonio convincente que explique c\u00f3mo su sitio ha beneficiado personalmente a alguien es una forma estupenda de influir en los lectores para que prueben su sitio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No olvide supervisar los an\u00e1lisis para comprobar el rendimiento de su p\u00e1gina de destino. Pruebe <a href=\"https:\/\/memberpress.com\/es\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">pruebas divididas<\/a> sus p\u00e1ginas de destino para determinar mejor qu\u00e9 dise\u00f1o y contenido atraen a su p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se tome el tiempo necesario para analizar los datos y ajustar su presentaci\u00f3n en consecuencia, se encontrar\u00e1 con una p\u00e1gina de destino optimizada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una p\u00e1gina de aterrizaje visualmente atractiva y eficaz es una buena forma de impulsar las suscripciones y atraer negocio. \u00bfPor qu\u00e9 no intentarlo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>\u00bfTiene alguna pregunta sobre c\u00f3mo a\u00f1adir una p\u00e1gina de aterrizaje de afiliaci\u00f3n a su sitio web de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n. <\/i><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Want to turn more of your visitors into subscribers? A sales or membership landing page focused on signing up new members may be just what you need for your product. It’s an effective means of increasing conversions. But how do you produce an effective landing page that really makes a difference? 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