{"id":13754,"date":"2016-10-26T15:15:31","date_gmt":"2016-10-26T21:15:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=13754"},"modified":"2020-09-18T13:35:21","modified_gmt":"2020-09-18T19:35:21","slug":"linkedin-101-personal-profiles-and-company-pages","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/linkedin-101-personal-profiles-and-company-pages\/","title":{"rendered":"LinkedIn 101: Perfiles personales y p\u00e1ginas de empresa"},"content":{"rendered":"<p>Puede que ya sepas <a href=\"http:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> es la mayor plataforma de redes sociales dise\u00f1ada exclusivamente para profesionales. Puede que incluso hayas creado tu perfil personal. \u00bfY ahora qu\u00e9? \u00bfCu\u00e1les son las mejores pr\u00e1cticas para utilizarla en los negocios?<\/p>\n<p>La respuesta b\u00e1sica es doble. En primer lugar, puedes utilizar tu perfil personal para conectar con otros profesionales del sector, establecer contactos con colegas y promocionarte ante posibles empleadores y clientes.<\/p>\n<p>En segundo lugar, su <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/company-pages\/get-started\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de empresa<\/a> puede ayudarte a atraer seguidores y conseguir clientes potenciales. Aunque existen similitudes con Facebook -tener un perfil personal y una p\u00e1gina de empresa-, hay una diferencia clave: La misi\u00f3n de LinkedIn es \"<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/45\/how-linkedin-can-help-you?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">conectar a los profesionales del mundo para que sean m\u00e1s productivos y tengan m\u00e1s \u00e9xito<\/a>.\"<\/p>\n<p>El ambiente y el p\u00fablico de LinkedIn son muy diferentes de los de Facebook, y tambi\u00e9n lo son los comportamientos esperados. La profesionalidad es fundamental y obligatoria.<\/p>\n<h4>Perfil personal<\/h4>\n<p>Piense en su perfil personal como si fuera su tarjeta de visita o curr\u00edculum en l\u00ednea. Aqu\u00ed es donde muestras tu experiencia y tus habilidades, tus puestos pasados y presentes y tu pericia en el campo.<\/p>\n<p>Consejos para el perfil:<\/p>\n<ul>\n<li>Aseg\u00farate de utilizar una foto profesional. Por muy encantadores que sean tu pareja y tus hijos, no utilizar\u00edas ese tipo de fotos en tu tarjeta de visita, as\u00ed que deja esas fotos divertidas para Facebook y utiliza en su lugar un retrato profesional.<\/li>\n<li>Mantenga su perfil actualizado y activo. Si cambiaste de trabajo hace m\u00e1s de un a\u00f1o, hace tiempo que deber\u00edas haber actualizado tu experiencia laboral. Si has obtenido un nuevo t\u00edtulo o certificado, a\u00f1\u00e1delo. \u00bfHas aprendido algo nuevo en alg\u00fan seminario o conferencia? Mu\u00e9stralo.<\/li>\n<\/ul>\n<h4>\u00a1Red!<\/h4>\n<p>Adem\u00e1s de su ambiente profesional \u00fanico, LinkedIn se diferencia de otras plataformas de redes sociales por la forma en que conecta a las personas.<\/p>\n<p>Al igual que en las redes personales, es necesario tener una relaci\u00f3n establecida, ya sea en l\u00ednea o en persona, antes de poder establecer una \"conexi\u00f3n\". Las conexiones de LinkedIn se basan en un sistema de niveles, con tres niveles b\u00e1sicos.<\/p>\n<ul>\n<li>Las conexiones de primer grado son personas que conoces personalmente. Son personas a las que puedes invitar a conectarse y a\u00f1adir a tu red.<\/li>\n<li>Las conexiones de segundo grado son \"amigos de amigos\", es decir, aquellos que est\u00e1n conectados con tus conexiones de primer grado. Puedes solicitar una presentaci\u00f3n a tu conexi\u00f3n de primer grado o enviarles una invitaci\u00f3n para conectar.\n<ul>\n<li>Si les env\u00edas una solicitud directa para conectar, LinkedIn te preguntar\u00e1 de qu\u00e9 conoces a esa persona. No se puede enviar una invitaci\u00f3n hasta que respondas a la pregunta. Si eliges \"Otros\", se te pedir\u00e1 que introduzcas la direcci\u00f3n de correo electr\u00f3nico de la persona.<\/li>\n<\/ul>\n<\/li>\n<li>Una conexi\u00f3n de tercer grado es el \"amigo de un amigo de un amigo\", es decir, alguien que est\u00e1 conectado con una de tus conexiones de segundo grado. Puedes solicitar la conexi\u00f3n del mismo modo que solicitas una de segundo grado, o puedes solicitar que tu conexi\u00f3n te presente.<\/li>\n<li>Para m\u00e1s informaci\u00f3n, consulte <a href=\"https:\/\/www.quora.com\/What-does-1st-2nd-3rd-degree-connection-mean-in-LinkedIn-profiles\" target=\"_blank\" rel=\"noopener noreferrer\">Informaci\u00f3n de Quora<\/a> sobre c\u00f3mo funcionan las conexiones de LinkedIn.<\/li>\n<\/ul>\n<p>Cuando alguien se conecte a tu red, ver\u00e1s sus publicaciones en tus noticias, y viceversa. Puedes hacer \"me gusta\", comentar y compartir publicaciones.<\/p>\n<p>Puedes ponerte en contacto con compa\u00f1eros de clase, colegas e incluso profesores de las universidades a las que has asistido. Al conectar con ellos, estar\u00e1s construyendo tu red de contactos para descubrir nuevos empleos -o ser descubierto por un reclutador- y enterarte de nuevos negocios y empresas.<\/p>\n<p><strong>\u00a1Consejo!<\/strong> \u00danete al <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1164\/linkedin-groups-membership-overview?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Grupos de LinkedIn<\/a> de su sector. Cada grupo tiene su propio foro de debate, noticias y ofertas de empleo. Es un lugar estupendo para hacer nuevos contactos y forjar relaciones comerciales.<\/p>\n<p>Adem\u00e1s, puedes seguir a empresas, l\u00edderes del sector y marcas para estar al d\u00eda de las novedades de tu sector y compartir informaci\u00f3n \u00fatil con tus contactos (lo que te convierte en un l\u00edder \u00fatil y bien informado en tu campo).<\/p>\n<h4>Marketing imprescindible<\/h4>\n<p>Lo primero que tienes que saber es que LinkedIn no es una plataforma de ventas. No debes enviar spam a tus contactos con anuncios o trucos de venta agresivos.<\/p>\n<p>Posiblemente la mejor estrategia de marketing en tu perfil personal sea mostrar que eres un experto del sector participando activamente en grupos, publicando contenidos interesantes, ofreciendo consejos y comentando las publicaciones de los dem\u00e1s. Adem\u00e1s, puedes relacionarte con expertos del sector y personas influyentes, y <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-your-likes-and-follows-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">todos sabemos lo poderosos que son los influencers<\/a>.<\/p>\n<h4>P\u00e1ginas de empresa<\/h4>\n<p>A diferencia de tu perfil personal, aqu\u00ed es donde muestras tu empresa y sus productos y servicios. Puedes -y debes- enlazar tu perfil personal a la p\u00e1gina de tu empresa para que tus contactos puedan conocer tu negocio.<\/p>\n<p>De nuevo, tenga en cuenta que no debe ser una m\u00e1quina de publicidad. Usted quiere seguidores y no quiere ahuyentarlos promocionando constantemente su producto. Aqu\u00ed tienes algunas cosas que puedes hacer con las p\u00e1ginas de empresa:<\/p>\n<ul>\n<li>Ganar seguidores: Consigue seguidores promocionando tu p\u00e1gina y compartiendo contenidos atractivos. (Al igual que una p\u00e1gina de empresa de Facebook, tu p\u00e1gina de empresa de LinkedIn debe ser una mezcla de contenidos propios y ajenos. Tambi\u00e9n puedes -y, de nuevo, deber\u00edas- compartir el contenido de tu empresa en tu perfil personal, ya que lo que compartes deber\u00eda contribuir al conocimiento y al ambiente profesional del sector.<\/li>\n<li>P\u00e1ginas de escaparate: Son extensiones de la p\u00e1gina de su empresa dise\u00f1adas para destacar una iniciativa empresarial, campa\u00f1a, unidad o marca espec\u00edfica. Por ejemplo, si diriges una empresa dedicada a la salud y la forma f\u00edsica, podr\u00edas mostrar tu libro de recetas de alimentaci\u00f3n saludable incluyendo una p\u00e1gina dedicada al libro, una p\u00e1gina que podr\u00eda llegar fuera de tu p\u00fablico objetivo habitual.<\/li>\n<li>Generaci\u00f3n de clientes potenciales: \u00bfQuieres aumentar tu potencial de ventas? Aseg\u00farese de invitar a sus seguidores a diferentes eventos, como seminarios web, <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">cursos en l\u00ednea<\/a>Tambi\u00e9n puede proporcionar un enlace a su sitio web e invitar a sus seguidores a suscribirse a su lista de correo electr\u00f3nico. Tambi\u00e9n puede proporcionar un enlace a la p\u00e1gina web de su empresa e invitar a sus seguidores a suscribirse a su lista de correo electr\u00f3nico.<\/li>\n<li>Crea tu propio grupo de LinkedIn: Ya te has unido a unos cuantos grupos, pero \u00bfy si hay un tema del que a\u00fan no se habla en tu sector? Otra forma de establecerse como experto en la materia es crear tu propio grupo de LinkedIn basado en tus conocimientos y habilidades \u00fanicas. Pero no crees un grupo similar a los que ya existen. Crea uno desde tu propio punto de vista y dise\u00f1ado para un grupo nicho.<\/li>\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\" target=\"_blank\" rel=\"noopener noreferrer\">Publicidad en LinkedIn<\/a>: Los anuncios de display y las actualizaciones patrocinadas son dos funciones de LinkedIn que te permiten llegar eficazmente a un p\u00fablico objetivo.\n<ul>\n<li>Anuncios de display: Son banners publicitarios por los que puedes pagar por clic o por impresi\u00f3n. Aparecen en la barra lateral o en tu p\u00e1gina de inicio y son similares a los anuncios que ves en las barras laterales de Facebook.<\/li>\n<li>Actualizaciones patrocinadas: Al igual que las publicaciones patrocinadas de Facebook, se trata de publicaciones por las que puedes pagar para llegar a m\u00e1s usuarios. Estas actualizaciones aparecen en el feed de noticias en lugar de en una barra lateral, lo que aumenta las posibilidades de que los usuarios las vean y visiten la p\u00e1gina de tu empresa, lo que puede llevar a que te sigan, lo que puede llevar a que te suscribas por correo electr\u00f3nico, lo que puede llevar a ventas y clientela.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Apenas hemos rozado la superficie. \u00bfQu\u00e9 recomendaciones o consejos tienes sobre LinkedIn para nuestros lectores? Comp\u00e1rtelos en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>You may already know LinkedIn is the largest social media platform designed solely for professionals. You may have even set up your personal profile. So now what? What are the best practices for using it for business? The basic answer is twofold. First, you can use your personal profile to connect with other industry-related professionals, [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[293],"class_list":["post-13754","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-linkedin","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You may already know LinkedIn is the largest social media platform designed solely for professionals. 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